PANORAMA PROJECT UPDATE - ALA Annual Conference June 23, 2019 - June 23 2019 ...
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PANORAMA PROJECT UPDATE
ALA Annual Conference
June 23, 2019
panoramaproject.org
STEVE POTASH
Founder & CEO, Rakuten OverDrive
spotash@rakuten.overdrive.com
panoramaproject.org
panoramaproject.org
ADVISORY COUNCIL TODD CARPENTER: EXECUTIVE DIRECTOR, ALAN INOUYE: DIR. OF PUBLIC POLICY, NISO AMERICAN LIBRARY ASSOCIATION SKIP DYE: VICE PRESIDENT, PENGUIN LIBBY JORDAN: EXECUTIVE DIRECTOR, OPEN RANDOM HOUSE ROAD INTEGRATED MEDIA SARI FELDMAN: EXECUTIVE DIRECTOR, ERICA LAZZARO: EVP & GENERAL COUNSEL, CUYAHOGA COUNTY PUBLIC LIBRARY RAKUTEN OVERDRIVE, INC. SUSAN HILDRETH: TREASURER, AMERICAN PETER MCCARTHY: DIRECTOR, INGRAM LIBRARY ASSOCIATION CONTENT GROUP DOMINIQUE RACCAH: PUBLISHER AND MICHELE COBB: EXECUTIVE DIRECTOR, AUDIO CEO, SOURCEBOOKS PUBLISHERS ASSOCIATION panoramaproject.org
SARI FELDMAN
Executive Director, Cuyahoga County Library
sfeldman@cuyahogalibrary.org
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INDUSTRY UPDATE panoramaproject.org panoramaproject.org
ALEXIS PETRIC-BLACK
Senior Manager, Publisher Relations
Rakuten Overdrive
panoramaproject.org
Aggregated, anonymized U.S. public library ebook
demand data
Specific to the 8 retail regions used by the ABA (and
Hawaii)
How we do Titles in 3 broad audience categories (Adult Fiction,
Adult Nonfiction, YA)
it… FOR NOW
Focus on titles published in the last 12 to 24 months
Filtered to limit known bestsellers, book club
selections, other heavily promoted titles
Updated quarterly
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panoramaproject.org
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ADULT FICTION LISTS
Pacific Northwest
Geography matters
Local readers differ
in their interests
panoramaproject.org California
PANORAMA
READERS’ ADVISORY
SURVEY:
INITIAL FINDINGS
panoramaproject.org
panoramaproject.orgSHARON BRUNI
Associate Director for Public Services
Mt. Lebanon Public Library
brunis2@einetwork.net
panoramaproject.orgAbout the survey
■ Ran from April 30 to May 22, 2019
■ Promoted to our mailing list of over 400 subscribers,
on Twitter, on numerous blogs, and by several
industry publications, including Library Journal
■ 421 completed responses from 335 U.S. public
library systems in 40 states
– 54% of those who responded work in multiple
branch systems
– 46% of those who responded work in single
branch libraries
panoramaproject.orgAbout today’s update
The findings we are sharing today are focused on three topics:
1. How public libraries assess their own effectiveness as
places to discover books and get recommendations
2. Insights on indirect (one-to-many) recommendations,
especially social media activities
3. The impact of author events on retail sales
panoramaproject.orgPublic Libraries, Discovery & Recommendations
Does your library/library system specifically market itself as a
place to discover books and get reading recommendations?
Yes
81% No
19%
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panoramaproject.orgAssessing our effectiveness
How effective would you say your library/library system
is at providing reading recommendations to patrons?
Not Very Effective Somewhat Effective Very Effective No Opinion
Effective
panoramaproject.orgLibrary displays panoramaproject.org
Which formats do you usually promote in the
displays you create?
Print eBook Physical Digital DVD Digital video All of the
audiobook audiobook above
panoramaproject.orgRecommended Reading Lists panoramaproject.org
Does your library/library system create
recommended reading lists?
Yes No
70% 30%
panoramaproject.orgAudiences
Which audiences do you regularly create
recommended reading lists for?
Adults Teens Children All
panoramaproject.orgHow we use our online assets panoramaproject.org
Which online library platforms do you regularly use to
promote the lists you create?
Library website Library catalog Branded digital Online reading None of the above
service provider recommendation
pages (e.g. database provider
OverDrive landing pages (e.g.
page) NoveList, Select
Reads) panoramaproject.orgHow frequently do you usually post
new reading recommendations on your
online library platforms?
And when we
do post, we
don’t post
frequently
Daily Several Weekly Bi-weekly Monthly Every few
times a months
week
panoramaproject.org
panoramaproject.orgSocial media
In your opinion, how effective is your
library/library system at using social media to
generate interest in new authors and titles?
Not Very Somewhat Effective Very Effective No Opinion
Effective Effective panoramaproject.orgPlatforms panoramaproject.org
Which other online platforms do you regularly use to
promote the lists you create?
Facebook Instagram Pinterest Twitter Email Podcasts None of the
newsletters above
panoramaproject.orgHow frequently do you usually post new reading
recommendations on the social media platforms you use?
Daily Several times a Weekly Bi-weekly Monthly Every few
week months
Again, we post, but not as frequently as we should
panoramaproject.org
panoramaproject.orgCollaboration
When you're selecting titles for your displays and
recommended reading lists, do you ever:
Collaborate with other Collaborate with local Collaborate with local None of the above
libraries booksellers schools and higher ed
institutions
panoramaproject.orgAuthor events panoramaproject.org
Do you host:
Publisher Local indie Author events in Author events in All of the above
sponsored author published author partnership with partnership with
events events other libraries local bookstores panoramaproject.orgDo you sell books at your author events?
Yes
81%
No Book sales at
19% author events
panoramaproject.org
panoramaproject.orgHow do you sell books?
Author
events foster
partnerships
Directly (sourced Directly (sourced Indirectly (Using a
from a distributor) from the publisher) local bookseller)
panoramaproject.org
panoramaproject.orgThe Panorama Project inspired us
to do this: And this: panoramaproject.org
panoramaproject.orgAnd this:
panoramaproject.org
And this!In closing…
■ Embrace your role as a place to discover new books and authors
– Own it and live it—in the library and online
■ Embrace your role in your community as a trusted advocate for reading and
books
– Collaborate with other advocates—libraries, schools, authors,
booksellers
■ Again, in your local community and online
■ Shout it out!
– Collect and share your data
■ Be proud and loud about your successes
■ Be honest and humble about your failures
– Librarians are committed to learning!
panoramaproject.orgNow available the project website…
2.0
panoramaproject.orgSHARON BRUNI
Associate Director for Public Services
Thank you! Mt. Lebanon Public Library
brunis2@einetwork.net
panoramaproject.orgMAKING SOCIAL
MEDIA
WORK FOR YOU
panoramaproject.org
panoramaproject.orgBECKY SPRATFORD
RA for ALL
Training Library Workers to Help Leisure Readers
raforall.blogspot.com
panoramaproject.org panoramaproject.orgBecky’s Ten Rules of Basic RA Service
1. Betty Rosenberg: “Never 6. Share what you read- with staff
apologize for your reading and patrons
tastes” 7. Use resources
2. Suggest don’t recommend 8. Working together is your MOST
valuable resource
3. Everyone reads a different
version of the same book 9. Bridge the physical-virtual
divide
4. Write down adjectives about
what you read; plot you can 10. PRACTICE, PRACTICE, PRACTICE
find
5. Read widely (at least speed
read widely)
panoramaproject.orgFor more on Becky’s ideas, tips & tricks,
including plenty of links
■ Click here
■ Or visit:
https://raforall.blogspot.com/2019/06/ra-for-all-
roadshow-visits-ala-annual_23.html
panoramaproject.orgBe picky!
• Review the lists
• Join our mailing lists
• Give us your feedback
panoramaproject.org■ Join our mailing list
Thank you!
■ Download today’s
presentation and Becky’s tips
■ Join the RAIC
panoramaproject.org
panoramaproject.orgYou can also read
