MEDIA KIT 2021 - THE MAGAZINE PUBLISHING COMPANY
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HOME PROFILE PRINT RATES & SPECS DIGITAL RATES & SPECS PACKAGES PRINT EXIT
MEDIA KIT 2021
The Magazine Publishing Company
Ground Floor, 33 Nundah St, Nundah Qld 4012
PO Box 406, Nundah Qld 4012
P: 07 3866 0000 F: 07 3866 0066
E: info@tmpc.com.au W: www.tmpc.com.au
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HOME PROFILE PRINT RATES & SPECS DIGITAL RATES & SPECS PACKAGES PRINT EXIT
testimonials
welcome to
“Baking Business is by far
the most interesting and
well-presented foodservice
magazine available in
Australia. As a growing food
service business, we are
delighted to be a part of a
magazine that takes pride
in making every issue even
better then the last. The best
part of receiving the beautiful
magazine is searching for our
advertisement.”
- Shila Barak,
Widely regarded as the Australian baking industry’s leading and most-trusted Well and Good
publication, Baking Business offers an inside look at the news and views affecting
today’s bakery businesses.
A total 5,620 printed copies are direct mailed, with an additional 847 digital
magazines being emailed to those people, who prefer to read the magazine
online, with our digital version of the magazine receiving on average 67,680 page
views per issue. This 100 per cent trade-only publication is truly the ‘baker’s bible’ “We have always thoroughly
enjoyed working with the
and is sent to bakery owners and operators, pastry chefs, industry decision- team at Baking Business as
makers, as well as major baking training facilities Australia-wide. they continue to innovate
and present excellent
At the forefront of issues and trends, Baking Business keeps readers abreast of opportunities for the entire
the latest products and innovations on the market as well as featuring high-profile baking industry. The only
magazine we choose to
industry stars and top-performing bakeries. advertise in and support.”
Click here The high-quality content is coupled with vibrant, stylish design, resulting in an - Benji Van Rooy ,
to view General Manager
eye-catching, highly readable and respected publication.
publications Van Rooy
HOME PROFILE PRINT RATES & SPECS DIGITAL RATES & SPECS PACKAGES PRINT EXIT
AD RATES 2021 ad dimensions
BAKING BUSINESS
all prices are per issue and exclude gst
DOUBLE PAGE SPREAD
FULL COLOUR CASUAL 3 ISSUES 6 ISSUES
Trim size:
Double page spread $3,500 $3,325 $3,150 H 275mm x W 420mm
+ add 5mm bleed
Full page $1,890 $1,795 $1,700
(Keep type & logos 10mm in from trim)
Half page $1,200 $1,140 $1,080
Third page $1,050 $995 $940 FULL PAGE
Quarter page $750 $715 $675 Trim size:
PREFERRED POSITION CASUAL 3 ISSUES 6 ISSUES H 275mm x W 210mm
+ add 5mm bleed
Gatefold 3 pages $5,085 $4,850 $4,575 (Keep type & logos 10mm in from trim)
Inside front cover double page spread $3,750 $3,560 $3,375
HALF PAGE HORIZONTAL
Outside back cover $2,250 $2,140 $2,025
rates & specs 2021
H 120mm x W 184mm
Inside front cover $2,075 $1,970 $1,865 no bleed required
Other preferred positions +10%
INSERTS PRICE
HALF PAGE VERTICAL
One page (2 sides) $1,300
H 250mm x W 90mm
Two page (4 sides) $1,650 no bleed required
Maximum size for inserts: H 275mmX W 210mm
TRADE DIRECTORY PRICE
55mm x 2 column (90mm) $1,220 THIRD PAGE HORIZONTAL
Ad runs for 12 months at this price H 80mm x W 184mm
no bleed required
DEADLINES THIRD PAGE VERTICAL
ISSUE DEADLINE H 250mm x W 60mm
FEB/MAR JAN 14 no bleed required
APR/MAY MAR 15
JUN/JUL MAY 14
QUARTER PAGE HORIZONTAL
AUG/SEP JUL 14
H 60mm x W 184mm
OCT/NOV SEP 14
no bleed required
DEC/JAN 2022 NOV 15
QUARTER PAGE VERTICAL
Click here H 120mm x W 90mm
to view no bleed required
publications
HOME PROFILE PRINT RATES & SPECS DIGITAL RATES & SPECS PACKAGES PRINT EXIT
website E-NEWSLETTER
BAKING BUSINESS
all prices are per MONTH and exclude gst all prices are per NEWSLETTER and exclude gst
digital rates & specs 2021
COST SIZE COST PER
SIZE PER MONTH NEWSLETTER
Leaderboard $400 Medium Rectangles $250
Medium Rectangles $400 Product News $250
Product News $250
Story Footer $300
Leaderboard
Size: 728pixels (W) x 90pixels (H)
Product News
Picture and around 100 words
Medium Rectangles
Medium Rectangles Size: 300pixels (W) x 250pixels (H)
Size: 300pixels (W) x 250pixels (H)
Story Footer Product News
Size: 728pixels (W) x 90pixels (H) Picture and around 100 words
Adverts work on a rotational basis with a All of the above give you
maximum of four advertisers per position. 100% of the voice for each
This gives you at least a 25% of the total position.
voice of that position for the month.
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to visit the
website
All website advertISEMENTs will go up on the first day of the month and will run till the last calendar day of the month.
Email newsletters will be sent out on THURSDAY of every second week.
Files need to be under 50kb or under 75kb for a leaderboard.
The following formats can be accepted: .jpg .png .swf .bmp .gif
If using animation the maximum loops that can be played is 3 and the maximum amount of animation is 15 seconds. Make sure that you supply the URL you
would like your artwork to click through to. No expandable files are acceptable and material can only contain user initiated sound.
HOME PROFILE PRINT RATES & SPECS DIGITAL RATES & SPECS PACKAGES PRINT EXIT
PACKAGES
BAKING BUSINESS
all prices are per issue/MONTH and exclude gst
SAVE
$1,900
GOLD PACKAGE PRODUCT NEWS BOOST SPONSORED RECIPE PACKAGE
1 x Double Page Spread $3,500 As a special offer to current advertisers, take What’s the best way to get bakers, pastry
your product news that is running in the chefs, cake and chocolate makers to use your
1 x Leaderboard for 2 months $800 magazine to the next level with our online products?
product news boost. Give them a fantastic recipe that has your
1 x Story Footer for 2 months $600
This will put your product in front of all our products listed in the ingredients.
4 x Newsletter Medium Rectangles $1,000 website visitors for a month as well as it
being emailed to our entire email newsletter 1 x Full Page Recipe including your
Total Value $5,900 subscriber base. ingredients and company logo
Your Investment $4,000 This small investment guarantees that you are 1 x Online Recipe Page including your
covering both print and online. ingredients and company logo
1 x Website Product News for 1 month Your Investment $1,500
SAVE 1 x E-Newsletter Product News
$990
SILVER PACKAGE magazine
Your Investment $250
1 x Full Page $1,890
packages 2021
ME PAGE
1 x Medium Rectangle for 2 months $800 WebsitE - HO
4 x Newsletter Medium Rectangles $1,000 R
E-NEWSLETTE
Total Value $3,690
Your Investment $2,700 WebsitE
SAVE
$500
BRONZE PACKAGE
1 x Half Page $1,200
1 x Medium Rectangle for 2 months $800
2 x Newsletter Medium Rectangles $500
Total Value $2,500
Your Investment $2,000
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