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MEDIA KIT 2022
Website | wildfowlmag.com
Facebook | facebook.com/wildfowlmag
Instagram | @wildfowlmagazine
For more information contact Laden Force:
Laden.Force@OutdoorSG.com
660-762-4343 (office) | 660-988-3481 (cell)
PHOTO © BRANDON FIEN
MEDIA KIT 2022
■ W H AT ' S N E W ■
THE MEAT DEPARTMENT
FRESH, EXPERT DEPARTMENTS
■ eat Department, compelling content
M
for the modern hunter.
■ Conservation Corner, celebrating the future Authentic
of our sport through powerful awareness. Duck Chili
A must try dish for the
heart of winter. Recipe and
photos by Jack Hennessy
“NO PRISON FOOD,” were my sole instructions
for this recipe. All killer, no filler, as some might
CROSS-PLATFORM INTIATIVES say. The truth of the matter: authentic chili does
NOT contain beans or tomatoes. Such ingredients
were added along the dish’s evolution to stretch
this spicy stew (hence the term “prison food”).
Consistent growth of our leading waterfowl
What is chili—the real deal—at is core? Meat and
■ chiles. Maybe an onion.
So real chili these days is sometimes called
“Texas Chili,” where is likely originated, or a “Bowl
content across all mediums, combining of Red.” As you read on, you’ll see why I call this
one a “Bowl of Irish Red.”
So while you will find many recipes for “authen-
traditional with social extensions.
tic chili” on the internet, you will likely notice these
recipes call for taking dried chiles and rehydrating
then blending whole. Don’t do that. Yes, I’ve done
that and it’s guaranteed to leave that unpleasant
texture of chile skin in the paste. For the same rea-
son we roast then sweat peppers and peel skin, you
want to rehydrate your dried chiles then make a
paste (not blend).
I’m going to say it: If you don’t feel like you’re
getting arthritis while making this paste, you’re
doing it wrong. Already have arthritis? That’s
why you have grandkids. You’ll need a stainless
steel China cap strainer and a very durable stain-
less steel spoon. This same strainer is what you’ll
use to make duck butter (more on that soon), after
thoroughly washing.
December 2021 / January 2022 | WILDFOWL Magazine 23
HIGHER WEB FREQUENCY
■ reaking news that impacts waterfowlers.
B
■ Industry-leading pageviews for web content,
close to one million.
■ Pageviews: 923,082 . New users over 560k.
boats & mot SPECIAL ISSUE
H H- H
CUSTOM CONTENT ■ With a key focus on collaboration with top
brands, true field experiences and testing of boats, gear, guns, decoys
and ammunition. There is simply nothing like WILDFOWL.
June/July 2021 Vol. 36 #3 wildfowlmag.com
wildfowl
OWN
THE
SWAMP!
H
:
P
EXCLUSIVE YOUTUBE CONTENT
■ igh-energy podcasts., personal profiles,
H
gear reviews and product spotlights.
MEDIA KIT 2022
■ BRAND REACH ■
Print Audience 464,839
Circulation 42,258
WHAT THEY HUNT Average Household Income $138,900
■ 94% hunt waterfowl; 61% hunt upland birds Average Net Worth $631,500
WHERE THEY HUNT
■ eaders Travel an average of 100 miles on a typical
R
hunting trip. IN THE COMING YEAR
■ Nearly 50% travel out of state to hunt:
■ 0% will buy blinds or blind materials.
5
■ On average waterfowlers take 8.2 hunting trips and 3.3
■ 50% plan to buy gear in the coming year: A majority will
buy clothes (47%), boots (28%).
overnight trips annually. spending$ 13,00 on trips annually.
or waders (27%).
■ Collectively, WILDFOWL’s readers spend over $50 million on
overnight hunting trips annually. SHOTGUNS & LOADS
■ an average reader owns 5 shotguns.
DECOYS
■ 30% of WILDFOWL readers plan to purchase a new
■ average ownership is 5.2 dozen decoys.
shotgun in the coming year.
■ 88% own goose decoys (averaging 3.9 dozen each).
■ On average, WILDFOWL readers spend $250 per year on
■ 80% own 3+ dozen or more duck & goose decoys.
factory ammo and cumulatively $10 million a year on
ammo purchases.
GEAR
■ early all readers own hunting g ear and clothes and feel
N BOATS
that quality is more important than price. ■ 7% of readers own a boat; 60% own 2 boats or more and
6
■ Spend $850 on waterfowling gear annually -
1 in 8 readers will buy a boat in the next year.
over $35 million.
ATV/UTV
WHAT THEY OWN ■ 44% of readers own an ATV/UTV.
■ early 90% own blinds or blind materials.
N
■ 66% will buy chest waders within three years. DOGS
■ T wo-thirds own waterfowling dogs: 82% are Labs, followed
by Chesapeakes and Goldens. On average, 1.7 dogs each.
WHERE THEY BUY ■ On average, WILDFOWL’s 26,650 dog owners spend $65/
■ 88% buy from sporting goods stores, 66% buy online. month on dog food, for a total of $ $23.2 million each year.
SOURCE: Most recent Accelara subscriber study. AAM June 2020. PHOTO © MICHAEL CLINGAN
D Y ST RT
THE ISSUE
M LL R S OU
Apri /May wi df w mag c m
■ EDITORIAL CALENDAR ■
APRIL/MAY
The Big Dog Issue & Late Snow Goose Hunts.
AD CLOSE: 1/7/22 | ON SALE: 3/8/22
JUNE/JULY st ll lethal : NEW LAYOUT TACTICS
Marsh Madness! Boats & Motors. CALIFORNIA CANADA GEESE | NON-TRADITIONAL RETRIEVERS | BLUE-WINGED STRATEGIES
AD CLOSE: 3/15/22 | ON SALE: 5/10/22
AUGUST September 2021 Vol. 36 #5 wildfowlmag.com
The Giant Annual Gear Issue: The bible of all that is
waterfowling, with a podcast series to boost it.
DAWN
EQUIPMENT: Clothing and Camo, Blinds, Field and Water Decoys, PATROL
Boats, Mud Motors, Calls, Shotguns, Chokes, Ammunition, FINALLY!
Accessories, Dog Accessories, Dog Conditioning and Nutrition. TEAL &
EARLY GOOSE
AD CLOSE: 5/6/22 | ON SALE: 7/5/22 | 2nd RELEASE: 12/27/22
SEPTEMBER
THE BIG GOOSE ISSUE! Geese are the hot spot in
waterfowling, and this is the industry-leading issue.
AD CLOSE: 6/13/22 | ON SALE: 8/9/22
OCTOBER
Ducks, ducks and more ducks! Mallard
meccas and emerging destinations. NEW
7 deadly hotspots
|
AD CLOSE: 7/18/22 | ON SALE: 9/13/22
NOVEMBER
Prime Time! Divers, Decoys, Dogs. N vember wi df w mag c m
AD CLOSE: 8/22/22 | ON SALE: 10/18/22
DECEMBER/JANUARY – LETHAL LOADS –
HEVI-XII
Late Seasons ducks & Snow Goose Extravaganza! TUNGSTEN
– DIVER QUEST –
AD CLOSE: 9/27/22 | ON SALE: 11/22/22
BIG WATER LONG-TAILS
– SCOTTY LAGO –
DUCK MAN & OLYMPIAN
old
school
TAC
that s ll
Sl
+DROUGHT
THE
LOWDOWN
MEDIA KIT 2022
■ EXCLUSIVE CONTENT ■
CONSERVATION CORNER
sound familiar. And while we are
targeting the iconic ‘Maine-stay’ sea
duck, the common eider, today’s
The Race to Save
quest is a ‘catch-and-release’ hunt.
We’re capturing and monitoring birds
as part of a new international research
cooperative to better understand why
East Coast Eiders the Atlantic population of common
eider continues to decline.
The research project is spearheaded
and funded by Environment Can-
Researchers address puzzling concerns as the Atlantic ada—the country’s national wildlife
agency—with cooperators from the A BIRD IN THE HAND not leaving their vigils at all, not
population of the popular sea duck plummets. Biodiversity Research Institute (BRI), Each spring, from Newfoundland even to eat or drink during their 26-
WATERFOWL NEWS & GEAR REVIEWS
Story and photos by Chris Ingram state wildlife agencies, university to Maine, eiders gather to breed. to 28-day incubation. If ducklings
researchers, and others. Various mem- The ground-nesting hens incubate make it to hatch, they face the same
bers of these organizations and several their eggs along the vegetated, predators and become subject to dis-
IT’S JUST AFTER daybreak, the face-numbing boat ride, we know A few longline strings are added to local volunteers have gathered for this rocky shorelines, typically during ease, environmental contamination,
generous sea is calm and cold as the we’ve reached our destination as the upwind side to complete the mission in Casco Bay—just outside of the month of May. As if life on the and other threats. However, it’s not
Our readers are a uniquely devoted group who
chilly fog tightly hugs the rockweed- rafts of common eiders lift off the spread. We motor off to drift nearby Portland, Maine—to deploy decoys big water wasn’t hard enough, ei- all doom-and-gloom. Eider popula-
■ covered ledges. Bell buoys chime
gently as we navigate our fleet
water and begin whizzing by. An-
chors are strategically set to accom-
and await the eiders to return to join
our fakes.
and mist nets to capture eiders, collect
data, and implant transmitters before
ders face never-ending threats to sur-
vival. Hens fiercely guard their nests
tions and nesting success remains
relatively high to increasing farther
through ancient rock outcroppings modate the rising tide and several If you’ve hunted sea ducks along returning the birds to the water as they against avian and ground-dwelling north in the northern Canadian Mar-
rely on cutting edge coverage of gear, trends and
and lobster buoys. After a 15-minute gang-rigged decoy sets are deployed. the coast of Maine, this should all begin nesting. predators and have been observed itime provinces of Newfoundland
conservation issues.
■ Being on top with evolving tactics in the shifting
landscape of waterfowling is our specialty.
10 WILDFOWL Magazine | October 2021 wildfowlmag.com
MEDIA KIT 2022
■ PODCASTS ■
THE WILDFOWL PODCAST
■ The Gear Issue Podcast:
A 12-part series with The Fowl Life to
celebrate the Giant Annual Gear issue.
■ he Official Wildfowl Podcast
T
tackling all things that matter most to
waterfowlers and the passionate culture,
with industry experts and guests.
SPOTLIGHT: Waterfowl industry leaders
are featured in detail in print, web
and newsletters and then interviewed
extenstvely on podcasts.
MEDIA KIT 2022
■ SPECIAL ISSUE ■
THE BIGGEST GETS GIANT ANNUAL GEAR ISSUE
G
BIGGER!
GUNS / BLINDS / CALLS / DECOYS / BOATS AND MORE!
AUGUST ISSUE August Equipment Issue 2021 Vol. 36 #4 wildfowlmag.com
The Giant Annual Gear Issue: Now much more than a
beloved industry-leading magazine! Our expert panels
of writers dig hard on gear that matters: UTVs For Duck
K C ZY
MEET 6 WATERFOWL-
OBSESSED MEN 196
ULT
-Page
TE
2021 EQUIPMENT ISSUE
Hunters, Clothing and Camo, Blinds, Field and Water Decoys, MAX OUT
WITH BROWNING'S
Boats, Mud Motors, Calls, Shotguns, Chokes, Ammunition, NEW MAXUS II Equipment
quipmen
Accessories, Dog Accessories, Dog Conditioning and Nutrition. SPOTLIGHT
HEARTLAND
Guide
AD CLOSE: 5/6/22 ON SALE: 7/5/22 & 12/27/22
WATERFOWL
YES!
YOU CAN
DECOY
EXTENDED COVERAGE WOOD
DUCKS!
DON'T MISS THE CHANCE TO DIVE DEEPER!
■ ive Product Video Reviews, Both Web and YouTube
L
■ Sponsored Podcasts
■ Digital Media Packages
Wildfowl is answering the increased demand for digital content
while remaining the lead authority on all things waterfowl as
the go-to source on tactics, trends and the top techniques for
this gear-intense niche of passoinate end-users.. We deliver on
every level to boost awareness of brands.
MEDIA KIT 2022
■ M I S S I O N S TAT E M E N T ■
For over 30 years, WILDFOWL has focused on creating better duck and goose hunters as the
go-to source for info on tactics, trends, gear and how to become more effective in the field,
all while celebrating the rich culture of the sport. With our recently expanded staff, there is
simply nothing waterfowling landscape like it. Nobody gets it like WILDFOWL!
LADEN FORCE SKIP KNOWLES NATHAN RATCHFORD
Publisher Editor-In-Chief Associate Editor
Laden.Force@OutdoorSG.com Skip.Knowles@OutdoorSG.com Nathan.Ratchford@OutdoorSG.com
660-988-3481 309-989-3371 570-406-4925
LADEN FORCE
Publisher 000-000-0000
CHRIS INGRAM CHUCK BEASLEY LEAH JAROH
Digital Editor Art Director Production Manager
Chris.Ingram@OutdoorSG.com Charles.Beasley@OutdoorSG.com Leah.Jaroh@OutdoorSG.com
802-458-7830 218-838-4744 717-364-7101
MEDIA KIT 2022
■
A D V E R T I S I N G R AT E S ■
EFFECTIVE JANUARY 1, 2022
PRINT DIGITAL & SOCIAL
4-Color 1x 3x 5x 7x Packages 1x
2-Page Spread $9,290 $8,384 $7,889 $7,426 Custom Content $8,500
Full Page $5,398 $4,871 $4,583 $4,315 Custom Video $10,500
2/3 Page $4,144 $3,712 $3,518 $3,320
Video Series $30,000 +
1/2 Page $3,488 $3,154 $2,968 $2,794
Display Advertising By Bid
1/3 Page $2,699 $2,447 $2,302 $2,143
1/4 Page $2,429 $2,177 $2,055 $1,932
Packages 1x
1/6 Page $2,050 $1,844 $1,740 $1,634
Product Showcase $6,412
Covers 1x 3x 5x 7x
Sweepstakes $5,000
Covers 4 $6,668 $6,024 $5,679 $5,346 E-Blast $95
Covers 2 $5,906 $5,340 $5,024 $4,725 E-Newsletter $105
Covers 3 $5,906 $5,340 $5,024 $4,725 Podcast TBA 2022
wildfowlmag.com
PHOTO © JIM THOMPSON
■ A U D I T S TAT E M E N T ■
Annual Frequency: 7 times/year
ement Field Served: A magazine for Duck and Goose Hunters.
June 30, 2021, Subject to Audit Published by Outdoor Sportsman Group -Annual Frequency:
Integrated Media 7 times/year
Annual Frequency: 7 times/year Annual Frequency: 7 times/year
Publisher's Statement Field Served: A magazine for Duck and Goose Hunters.
6 months endedPublisher's
Publisher's Statement Statement
June 30, 2021, Subject to Audit
Field Served:
Published by
A magazine for Duck andField
Outdoor Sportsman Group
Goose Hunters.
Served:
- Integrated Media A magazine for Duck and Goose Hunters.
6 months ended
Y: TOTAL AVERAGE CIRCULATION June 30, ended
6 months 2021, Subject
June to30,Audit
2021, Subject to Audit
Published by Outdoor Sportsman Group - Integrated Media
Published by Outdoor Sportsman Group - Integrated Media
Total
d & Verified Single Copy Total Rate Variance
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION
bscriptions Sales Circulation Base to Rate Base
40,536 EXECUTIVE SUMMARY:Total
TOTAL
2,204 AVERAGE CIRCULATION 42,740 None Claimed
Paid & Verified SUMMARY: TOTAL AVERAGE CIRCULATION
EXECUTIVE
Total Single Copy Total Rate Variance
Subscriptions
Paid & Verified Sales
Single Copy Circulation
Total Base
Rate to Variance
Rate Base
40,536
Subscriptions
Total 2,204
Sales 42,740
Circulation NoneBase
Claimed to Rate Base
BY ISSUE
40,536 Paid & Verified 2,204 Single Copy 42,740 Single Copy Sales Total None Claimed Rate
Paid Subscriptions Verified Subscriptions Total Total
Total BY ISSUE
Subscriptions
Total Paid & Verified Paid & Verified
Sales
Total Total
Circulation
Paid & Verified Paid & Verified Total
Base
TOTAL CIRCULATION 40,536 2,204
Digital Paid Digital
Verified Subscriptions Subscriptions - Paid & Verified Digital Single Copy 42,740
Circulation - Circulation Paid & Verified None Claimed
TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total
Print Issue Subscriptions Print Issue Subscriptions - Print Digital Issue Subscriptions Print Issue Sales Print - Digital Issue Circulation
Paid Subscriptions Total Verified Subscriptions Total Paid & Verified Paid & Verified Total Single Copy Sales Total Paid & Verified Paid &
Total Verified
Total Total
23,536 496 24,032 16,305 16,305 39,841 496 40,337 2,612 2,612 42,453 496 42,949
Digital Paid
Total Digital Verified
Total Subscriptions
Paid 2,491 Subscriptions
& Verified Paid & Verified - Paid & Verified
Total Digital Single Copy
Total Circulation - Circulation Paid & Verified
42,979 Paid & Verified Paid & Verified Total
Issue TOTAL CIRCULATION BY ISSUE
23,018 496 23,514 16,967 16,967 39,985 496 40,481 7 2,498 42,476 503
Print Issue
Digital Subscriptions
Paid Print Issue
Digital Subscriptions
Verified - Print
Subscriptions Digital Issue - Paid
Subscriptions Subscriptions
& Verified Print Issue
Digital Sales
Single Copy Print - - Digital
Circulation Issue Paid
Circulation Circulation
& Verified
21,448 486 21,934 18,855 18,855 40,303 486 40,789 1,500 3 1,503 41,803 489 42,292
22,667 493
Dec/Jan
Issue
23,160
23,536
Print
17,376
496
Issue 24,032
17,376
Paid
Subscriptions Subscriptions
16,305
Print
40,043 Issue
493
16,305
Subscriptions
40,536
Verified
39,841
-2,201
PrintSubscriptions 496
Digital Issue
3
40,337
Subscriptions
2,204
2,612
Print
42,244 Issue
496
2,612
Sales
42,740
42,453
Print Single
496 Copy
- Digital Issue Sales
42,949
Circulation Total
Apr/May
Dec/Jan 23,018
23,536 496
496 23,514
24,032 16,967
16,305 Total 16,967
16,305 39,985
39,841 496
496 Total 40,481 2,491
40,337Paid & Verified
2,612 Paid & Verified 7 2,498
Total
2,612 42,476
42,453 503
496 42,979
42,949 Total Paid & Verified
Jun/Jul 21,448 486 21,934 18,855 18,855 40,303 486
496 Verified 40,789 1,500 37
Apr/May 23,018 496 23,514 16,967
Digital Paid 16,967 39,985
Digital 40,481Subscriptions
2,491 Subscriptions - Paid 1,503
Verified 41,803
2,498
& 42,476 489
503Digital 42,292
42,979Single Copy Circulation -
Average
Jun/Jul 22,667
21,448 493
486 23,160
21,934 17,376
18,855 17,376
18,855 40,043
40,303 493
486 40,536
40,789 2,201
1,500 33 2,204
1,503 42,244
41,803 496
489 42,740
42,292
Issue Print Issue Subscriptions Print Issue Subscriptions - Print Digital Issue Subscriptions Print Issue Sales Print
Average 22,667 493 23,160 17,376 17,376 40,043 493 40,536 2,201 3 2,204 42,244 496 42,740
Dec/Jan Suggested 23,536 496 24,032
We certify that to the best16,305 16,305
of our knowledge all data set forth in this 39,841
publisher’s statement are true and report496 40,337
circulation in accordance 2,612 2,612 42,453
PRICE Apr/May 23,018
Retail Prices (1) 496 with Alliance
23,514 for Audited Media’s
16,967 bylaws and rules. 16,967 39,985 496 40,481 2,491 7 2,498 42,476
PRICE Jun/Jul $4.99 21,448 486 21,934
Suggested 18,855 We certify that to the best of our 40,303
18,855 knowledge all data set forth
486in this publisher’s
40,789statement are true and report circulation in3accordance 1,503
1,500 41,803
$27.97 22,667 Parent Company: KSE Sportsman Media, Inc. with Alliance fortoAudited
Average 493 23,160
Retail Prices (1) 17,376
Suggested We certify 17,376
that the bestMedia’s bylaws andall
of our 40,043
knowledge rules. 493inNY
data set forth 40,536
this publisher’s 2,201
statement are true and report circulation in3accordance 2,204 42,244
Wildfowl, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor
with Alliance for Audited Media’s bylaws and rules. * New York, 10018
Average Single Copy $4.99 (1)
Retail Prices
Subscription $27.97 Parent Company: KSE Sportsman Media, Inc.
Average Single Copy $4.99
CARTER VONASEK Wildfowl, published
Parent Company: LADEN
KSE FORCE
by Outdoor Sportsman
Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018
Media, Inc.
Subscription $27.97
PRICE Planning Director Wildfowl, published Publisher
by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floor * New York, NY 10018
P: 212.852.6686 * URL: www.wildfowlmag.com CARTER VONASEK We certify that toLADEN
the best of our knowledge all data set forth in this publisher’s statement are true an
FORCE
(1) For statement period Suggested
Established: 1985 Planning
CARTER DirectorAAM Member since: 1986 Publisher
with Alliance for Audited Media’s bylaws and rules.
(1) For statement period Retail Prices
P:
(1)VONASEK
212.852.6686
LADEN FORCE
Planning Director* URL: www.wildfowlmag.com Publisher
Average Single Copy $4.99
Established: 1985* URL: www.wildfowlmag.com AAM Member since: 1986
P: 212.852.6686
Subscription $27.97 Parent Company: KSE Sportsman Media, Inc.
RATE BASE Established: 1985 AAM Member since: 1986
Wildfowl, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue 12th Floo
RATE
None BASE
Claimed
None Claimed
(1) For statement period CARTER VONASEK LADEN FORCE
e following average number of copies were served to subscribers post expiration pending renewal and are included in
NOTES Planning Director Publisher
1
NOTES Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in
Post-Expire P: 212.852.6686 * URL: www.wildfowlmag.com
Nonpaid: Average Nonanalyzed Nonpaid
Paid circulation
Subscriptions:
Post-Expire
forThe
Copies:2,121
the following
period was: 117
average number of copies were served to subscribers post expiration pending renewal and are included in Established: 1985 AAM Member since: 1986
tion: Paid Subscriptions:
Average Nonanalyzed RATE
2,121Nonpaid:BASE
Average Nonanalyzed Nonpaid circulation for the period was: 117
ptions
Average Nonanalyzed
Included None Claimed
Nonpaid:
in Paid Circulation: Average Nonanalyzed Nonpaid circulation for the period was: 117
IncludedIndividual
in PaidSubscriptions
Circulation:
culation: Included in verified circulation Single
are copies
Individual
Copy distributed
Subscriptions
Sales to:
Single
Included in Verified NOTES Included in verified circulation are copies distributed to:
Copy Sales
Circulation:
tions Individuals
Included Post-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in
in Verified Circulation: Included in verified circulation are copies distributed to:
Individuals
Public Place Locations
Paid Subscriptions: 2,121
Public Place Locations
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 117
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Included in Paid Circulation:
Individual Subscriptions Copyright © 2021 All rights48reserved.
W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com 04-1357-0
48 W. Seegers Road • Arlington Heights,
Copyright © IL 60005-3913
2021 • T: 224-366-6939 • auditedmedia.com
All rights reserved. 04-1357-0
Single Copy Sales
Copyright © 2021 All rights reserved. 04-1357-0
Included in Verified Circulation: Included in verified circulation are copies distributed to:
Individuals
Public Place Locations
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com
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