Teltarif.de Onlineverlag GmbH - Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
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teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
teltarif.de has been reporting on the German market
of telecommunications for more than twenty years.
The content on teltarif.de includes the following four areas:
daily reports, news coverage and reviews
detailed background and advisory information
tariff calculators and databases for many areas in the field of
telecommunications (mobile phones, telephony, internet,...)
community with more than 70,000 users
teltarif.de is focused on all aspects of
telecommunications. The content is
intended for private users as well as for
business customers and professionals.
A weekly newsletter summarises the
most important events and topics.
Using responsive design our layout is
flexible for different screen sizes.
Additionally, users can install the
teltarif.de app on their portable devices.
Stand: 15.06.20 www.teltarif.de/media 1
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
With around 1.45m Unique Users in May 2020
(agof daily digital facts) teltarif.de is one of the Website reach (source: agof, daily digital facts, May 2020,
most widely read digital special interest total population from 16 yrs +)
magazines on telecommunications and mobile Overall website (df) Unique User 1,450,000
tech!
Desktop website (if) Unique User 540,000
Additionally, teltarif.de is member of the IVW, Mobile website (mf) Unique User 930,000
the German Audit Bureau of Circulations, a Website traffic (source: IVW, May 2020)
neutral and independent organisation for
Overall website PageImpressions 5,278,259
auditing media reach and traffic. Among the
Visits 3,090,966
examined special interest titles on
telecommunications teltarif.de has had one of Desktop website PageImpressions 2,318,397
the highest number of visits per month for Visits 1,282,869
more than 20 years.
Mobile website PageImpressions 2,959,862
The table to the right contains an overview on Visits 1,808,097
the latest website reach and traffic of teltarif.de E-Mail Newsletter
according to agof and IVW.
Weekly dispatch Subscribers 160,000
Stand: 15.06.20 www.teltarif.de/media 2
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Insertion unit Unique User Contacts
teltarif.de is licensee of the agof. The market
media survey daily digital facts provides Homepage 130,000 770,000
information on the sociodemographic and Mobilfunk (mobile telephony) 990,000 2,100,000
psychographic data not only for users of Festnetz (fixed line) 300,000 510,000
teltarif.de in general but also for specific Internet 900,000 1,810,000
parts of the site (insertion units). Breitband-Internet (broadband internet) 140,000 230,000
Mobiles Internet (mobile web) 150,000 250,000
Advertisers can specifically book these Handy&Co. (mobile phones & other hardware) 740,000 1,540,000
insertion units.
Smartphone 590,000 1,260,000
Mobile Computing 620,000 1,160,000
You can find an overview of current insertion
Tablet 330,000 560,000
units and their reach on our website
Business 620,000 1,120,000
www.teltarif.de in the chart to the right.
Lifestyle 420,000 690,000
Heimvernetzung (Smart Home) 50,000 70,000
Reise (travelling) 20,000 30,000
Source: agof daily digital facts; based on: 279,427 unweighted cases (desktop and mobile internet
users in the last three months from 16 yrs +); readings in Unique Users and contacts for May 2020 for
the overall digital offer.
Stand: 15.06.20 www.teltarif.de/media 3
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING
TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
1. Content targeting: By booking certain insertion units on teltarif.de or specific contents within these insertion units, advert-
isers get an ideally fitting editorial environment for their advertisements. This helps to maximize the direct correlation between
editorial content and advertised product. With pleasure, we provide the exact data on target groups of the insertion units based
on the agof daily digital facts.
2. ISP- and regional targeting: Additionally, teltarif.de offers a targeting based on IP-adresses. Advertisements will only appear
for users who use a certain internet service provider or a specific connection point of a corresponding city or federal state.
3. Frequency capping: For every type of advertisement the distribution can be optimized with regard to the frequency of ad
impressions. By applying cookies, it is possible to show an advertisement only once during a certain period of time to the same
user or to define how often an advertisement can be seen by the same user within the whole campaign. The acceptance as well
as the effect of the advertisement will be increased equally.
Stand: 15.06.20 www.teltarif.de/media 4
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
User proportion (%) Index User proportion (%) Index
Gender Education
male 71 144 General Education 25 77
female 29 57 Secondary 30 99
Abitur (A-Level) 19 124
Age
16-19 4 95 University 25 125
20-29 18 130 Household net income
30-39 19 130 below 1000 EUR 7 101
40-49 20 129 1000-2000 EUR 20 79
50-59 20 106 2000-3000 EUR 25 99
60 and older 18 56 3000 EUR and more 48 113
Source: agof daily digital facts; based on: 284,325 unweighted cases (total population from 16 yrs +); readings in percent and as an index for May 2020 for
the overall digital offer; Index: Proportion of the target group on teltarif.de (desktop and mobile) in relation to the proportion in the total population.
Stand: 15.06.20 www.teltarif.de/media 5
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS
TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
The editors of teltarif.de focus on a specific theme each month. Our accompanying advertising specials give you the chance for an
exclusive advertising presence within these editorial themes. Please note the table “Themes 2020“ below for your guidance.
Additionally, Specials for trade fairs and events or even advertisers interest are possible. We are looking forward to hearing your
suggestions!
Themes 2020 Trade Fairs and Events 2020
January Mobile Devices tablets, smartphones, gadgets 07.01. - 10.01.20 CES, Las Vegas
February Fixed Line, DSL fixed line plans, cable, tariffs, hardware (router) 24.02. - 27.02.20 MWC, Barcelona
March Mobile Communications messaging , mobile data, telephony, mobile phone plans
April Entertainment smart TV, radio/ DAB+, streaming
May Discounter bargain check, discounter plans, hardware deals
June Smart Home home network, smart home, IoT, NAS, router
July Cars in-car communication and car-to-car communication
August Smartphones latest devices, reviews, comparisons
September Travelling calling and surfing on the move and abroad, roaming 04.09. - 09.09.20 IFA, Berlin
October Mobile Telephony mobile phone plans, prepaid, mobile internet
November Technology/Services, Mobile Gaming telecom. network, cloud, software as a service
December Shopping hot deals for christimas, tips, present guide
Stand: 15.06.20 www.teltarif.de/media 6
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS
TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Presenter-Branding Teaserbox (framed)
incl. Minibanner
Media services within the Topic-Specials
Content-integrated large formats on every article of the Topic-Special as
well as a fixed-placed special format beneath the articles
Special Teaserbox incl. Minibanner of the advertiser on various subpages
on teltarif.de
Teaserbox and every Topic-Special content retain a presenter-branding,
which also will be displayed on the newsteaser on the teltarif.de-
homepage as well as in the list of news
large format, e. g.
Medium Rectangle
Comprehensively addressing to users within the Topic-Specials!
Sole attention for the exclusive advertising partner guaranteed!
Connection between the advertiser and the Topic-Special of teltarif.de
is alwalys obvious!
The image will be completely transfered!
special
format
Stand: 15.06.20 www.teltarif.de/media 7
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS
CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Popuplar advertising concepts on teltarif.de for
Large format,
e. g. Medium Rectangle
- Campaigns
Sales-Button
Ad package: Strong-selling formats in one package
Combination of large banner and salesformats
High attention by the large format (e.g. Medium Rectangle),
because we show just one per site view and always above the fold
Salesformats Sales-Button and Target-Link function as reminders of the
the large format's advertising message and encourage additional clicks
Attractive averaged CPM! Target-Links
Tariff-Placements: Content-fitting order links for tariffs
Slider and teaser on exactly those contents, which are about tariffs
Tariff-Placements
Additional orders increase the total performance of the budget-effort
CPC or CPO settlement basis
No need for additional creative effort
Stand: 15.06.20 www.teltarif.de/media 8
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS
CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Popuplar advertising concepts on teltarif.de for
Topic-Special: Exclusive advertsing partner of a topic-month
- Campaigns
Exclusive advertising presence within a Topic-Special, fairs
and events or at
special advertiser interest
Positioning of the advertiser as matching to the content and
as a premium provider
Branding-Offensive: Event placement on teltarif.de
Bookable on a daily basis
Fixed placement of a large banner on the homepage
as well as delivery on every user's first view of the day,
even if the visit starts at a subpage
Maximum reach and great attention!
Mobile Rectangle
for small screens
e.g. Wallpaper incl. coloured backgroud
Stand: 15.06.20 www.teltarif.de/media 9
teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Medium Rectangle Skyscraper Leaderboard Sales-Button Target-Link
ParallaxAd
Billboard Wallpaper XXL-Rectangle HalfpageAd
If you want to use further (special) formats, please do not hesitate to contact us.
Stand: 15.06.20 www.teltarif.de/media 10teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
1 1
Standard formats Run of site CPM EUR Targeting CPM EUR
Leaderboard 15.00 17.00
Skyscraper 15.00 17.00
Medium Rectangle (multiscreen) 25.00 28.00
ParallaxAd + Leaderboard (multiscreen) 55.00 60.00
HalfpageAd / Billboard 35.00 40.00
Wallpaper 45.00 50.00
XXL Rectangle 45.00 50.00
1 1
Small formats Run of site CPM EUR Targeting CPM EUR
2
Sales-Button 3.50 3.50
Target-Link (multiscreen)2 3.50 3.50
1 1
Special formats Settlementbasis CPM EUR / Fixed price EUR
3, 4 per day 4
Branding-Offensive on weekdays (Event-Placement, multiscreen) - / 3,300.00
3, 4 4
Branding-Offensive on weekend days (Event-Placement, multiscreen) per day - / 2,700.00
Newsletter Ad (multiscreen) per distribution - / 1,500.00
Native Ad CPM 40.00 / -
Advertorial on request on request
Premium company page on request on request
Topic-Special on request on request
TarifDB-Button (Button on tariff result pages) CPM 16.50 / -
Tariff-Placements CpC on request
1 Minimum volume per booking EUR 1,500
2 These small formats are only available in a package with standard formats . The maximum booking of small formats can be up to twelvefold the volume of the standard format.. A combination of small and
standard formats booked in context with a special price promotion is not possible.
3
The so-called Branding-Offensive includes a fixed-placement on the homepage of teltarif.de as well as the user's first view. The Branding-Offensive is bookable on a daily basis.
4 Weekdays (Mon – Fri): EUR 3,300.00/day (110,000 adviews/day guaranteed). Weekenddays and holidays: EUR 2,700.00/day (90,000 adviews/day guaranteed)
Stand: 15.06.20 www.teltarif.de/media 11teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
The following discounts apply per customer (not agency) for (CPM-) bookings at the list price. They can not be
combined with other discounts. Basis of the discount scale is the annual gross turnover (before deduction of
agency commission).
The discount applies only from the booking that reaches the relevant turnover level, and not retroactively for
earlier bookings.
Annual gross turnover discount
EUR 25,000 or more 2.5 %
EUR 50,000 or more 5.0 %
EUR 100,000 or more 8.0 %
EUR 200,000 or more 12.0 %
EUR 400,000 or more 15.0 %
Stand: 15.06.20 www.teltarif.de/media 12teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
Of course, teltarif.de keeps readers up-to-date on their mobile devices as well. Responsive design helps feeling comfortable with
different screensizes.
You can visit teltarif.de in your browser or use the teltarif.de app. The app can be installed on iOS or android for free.
The various options for advertisements can also be used to approach
the mobile costumers.
Mobile Rectangle Mobile Banner + Mobile ParallaxAd Mobile Textteaser + Mobile Advertorial Mobile Target-Link
Stand: 15.06.20 www.teltarif.de/media 13teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE
REFERENCE TERMS CONTACT
Several companies from different industries use the advantages of advertising on teltarif.de:
Mobile providers 1&1, Deutsche Telekom, mobilcom-debitel, Telefónica, Vodafone ...
No frills providers Aldi Talk, blau, Congstar, Klarmobil, otelo, ...
Broadband providers 1&1, Deutsche Telekom, Tele2, Telefónica, Vodafone ...
Call-by-Call providers 01013, 01070, 3U, easybell, freenetPhone, Sparcall, Ventelo ...
Telecommunications for business customers Auerswald, Deutsche Telekom, meetyoo, S-KON, Telefónica, Vodafone ...
Local providers EWE, htp, KielNET, M-net, NetCologne, Unitymedia/Kabel BW ...
Mobile phone producers Allview, Gigaset, HTC, Nokia, LG, Samsung, Sony, Wiko ...
Mobile phone shops Getmobile, handyflash, Logitel, Preis24.de, Sparhandy ...
Computer hardware & software AVM, Dell, Hewlett Packard, Intel, Kaspersky, NETGEAR, Strato ...
Lifestyle products and consumer electronics Apple, Casio, LG, Samsung ...
Travel business Deutsche Bahn, Lufthansa, Swiss, TUI, Ukraine International Airlines ...
Ethno marketing E Wie Einfach, Lebara Mobile, Ortel Mobile, Turkcell, Voicecash, Western Union ...
Others BMW Mini, Google, Hannoversche Direkt, Panasonic, SAP, Viacom ...
Stand: 15.06.20 www.teltarif.de/media 14teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
§1 Contractual basic conditions
The terms and conditions of this rate card and all subsequent rate cards incorporate and supplement every offer and service of the
teltarif.de Onlineverlag GmbH (short: teltarif.de). teltarif.de will not be bound by the terms and conditions of other parties that conflict
with its policies, unless teltarif.de has specifically agreed in writing. The validity of this rate card ends automatically with the publication
of a new one.
§2 Conclusion of a contract
All offers of teltarif.de are always non-binding. A contract is only concluded and valid starting from the point in time, when it is
acknowledged in writing, by fax or e-mail by teltarif.de.
§3 Advertising material
§3.1 Contents
The client shall be solely responsible for ensuring that any advertising material complies with international and national law and for
compliance with the current technical specifications for the display of advertisement of teltarif.de. Naming or referencing competitors of
teltarif.de (no matter if print or online) or the usage of sexual content is prohibited. It has to be assured that the advertisement does not
present any risk neither to the user's computers nor to servers of teltarif.de. This includes the coding, which might be sensitive to third
party inference. The same applies to the websites which are accessed one mouse-click after the advertisement banners. Formatting
instructions of teltarif.de have to be followed. If there is reasonable doubt, teltarif.de reserves the right to remove or decline to accept
the pieces of advertisement, while still billing the unused insertion units, if they cannot be sold on short notice.
§3.2 Supply
Advertising material must be submitted to teltarif.de (marketing@teltarif.de) three working days (format .gif or .jpg, max. 12 KB) or in
case of premium company page and wallpaper one week in advance of the publication date. The exchange of advertising material is
possible within the same time frame at no cost. The customer has to send in at least one technically impeccable piece of advertising
material within the prescribed period. Otherwise teltarif.de may alter or shorten the flight dates, use the advertising space for other
puposes and/or call for compensation for lost profits if the not-used capacities cannot be sold otherwise at short notice.
Stand: 15.06.20 www.teltarif.de/media 15teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
§4 Cancellation charge
When cancelling a campaign before the start of the distribution, teltarif.de charges the following cancellation fees: 0 % of gross budget
until 10 working days before campaign starts, 25 % of gross budget until 2 working days before campaign starts, 50 % of gross budget 2
working days before campaign starts or later.
§5 Distribution of the advertising material
The advertising material is always delivered via the ad- and web server of teltarif.de. If the customer or his media agency interconnects a
further server, the customer or his media agency is fully responsible for the reliability of that server. Should teltarif.de fail to display the
advertisement in accordance with the insertion order due to the failure of an external server of the advertiser, the advertiser will remain
liable for the full amount indicated on the insertion unit. If the insertion unit remains free because of defects of the external server (e.g.
error in configuration, blackouts, etc.), teltarif.de reserves the right to invoice the advertising space as if the advertisement material
would have been displayed correctly having used the teltarif.de server.
§6 Payment
teltarif.de issues invoices at the start of an advertising campaign. The invoice is payable within 30 days without deduction. If a payment
takes place within 10 days then a 2% cash-discount is possible. In case of a delayed payment teltarif.de, at its option, may immediately
terminate the contract and shut off all running advertisement of the customer.
§7 Liability
teltarif.de can only bemade liable for compensation if there is reasonable suspicion of gross negligence or intent. teltarif.de is not liable
for any technical malfunctions outside its sphere of responsibility. The liability for personal injuries remains unaffected.
§8 Place of delivery/area of jurisdiction
Place of fulfilment of all services and place of jurisdiction is Berlin, Germany. This agreement shall be interpreted, construed and enforced
in all respects in accordance with the German law.
Stand: 15.06.20 www.teltarif.de/media 16teltarif.de Onlineverlag GmbH
Ihr Zugang zur telekommunikationsaffinen Nutzerschaft
TRAFFIC AGOF UNITS TARGETING USER TOPICS CONCEPTS ADS RATES DISCOUNT MOBILE REFERENCE TERMS CONTACT
teltarif.de Onlineverlag GmbH, Marketing
Dr. Jürgen Bossmann, Vera Buschmann-Wagner, Robin Nordmann
Schildweg 16, 37085 Göttingen
Tel.: 0551 / 51 75 7-10, Fax: 0551 / 5 17 57-11
E-Mail: marketing@teltarif.de
www.teltarif.de/media
Current rate card: www.teltarif.de/media/ratecard.pdf
teltarif.de ist Mitglied in der teltarif.de ist Lizenznehmer der
Stand: 15.06.20 www.teltarif.de/media 17You can also read
