Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions

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Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Rate Card F.A.Z. Digital
effective January 1, 2021
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Portrait

Journalistic excellence
in digital space
Digital, excellent, credible. Soundly researched information, smart
commentary and space for objective debate are what draws users to
the digital offers of the Frankfurter Allgemeine – from FAZ.NET and
F.A.Z. Der Tag to F.A.Z. Einspruch and F.A.Z. Digitec, all the way to the
podcasts and the digital editions of the print media in F.A.Z. Kiosk.
Especially on the web, content with substance is crucial. This is why
the digital media brand Frankfurter Allgemeine is in such high demand.

The high performers in our society are the core users of the brand in
the digital realm as well. Through its digital channels the Frankfurter                                                                                   2
Allgemeine also taps into significantly younger potentials among this
premium target group, affirming the lasting power of journalistic
excellence that guarantees independence and freedom on the web.

Environments trusted by decision makers are ideally suited for credible
brand campaigns. Digital storytelling, innovative branded content formats
and other individual solutions by F.A.Z. Media Solutions additionally
attract the attention of influential multipliers.

You will find further information at » www.faz.media/english

                     Homepage                                                                                  Manufaktur |
    Portrait                          CPM Booking      Volume Booking       Apps   Podcasts   Newsletter                           Contacts and booking
                  Exclusive Booking                                                                        Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Target group

      16 million
      unique users on FAZ.NET
      average per month1

      29 years                                                       3,210 Euro                                                                                                                                                           3
      and younger: 61 %                                              HHNI per month on FAZ.NET
      of listeners of F.A.Z. podcasts                 2
                                                                     users of total digital offer            3

      83 %                                                                             Score of 1.9                                                     > 30 minutes
      academics among digital subscribers
                                                                                       for digital editions                                             acitve use by 62 % of readers
      Most users of the digital editions have a
                                                                                       84 % give a score of (very) good4                                of digital editions per weekday4
      university degree 4

      64 %                                                          46 years
      use the app F.A.Z. Der Tag                                    average age on FAZ.NET
      several times a day5                                          users of total digital offer3

1
    AGOF Daily Digital Facts, Average value January to November 2020; 2 iqd Podcast Base study 2020; 3 b4p 2020 I, Total digital offer FAZ.NET (users per month);
4
    User survey digital subscribers 2018, 1,069 respondents; 5 F.A.Z. Der Tag – User survey 2019, 629 respondents

                                    Homepage                                                                                                                                                   Manufaktur |
         Portrait                                               CPM Booking                 Volume Booking                     Apps                       Podcasts         Newsletter                              Contacts and booking
                                 Exclusive Booking                                                                                                                                         Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
FAZ.NET

Quality journalism online
Reliable information is in demand, especially among sophisticated target
groups. This is why they use FAZ.NET – for quick news updates as well
as backgrounds, analyses and current breaking news. As classic articles
with multi-media features or with the innovative read-aloud function in
the FAZ.NET app.

Brand communication benefits from this credible environment and
state-of-the-art technology: Thanks to in-view load, display formats are
not started until they appear in the user’s view and are always optimised
for online and mobile viewing. A variety of attractive options are available
for the placement of advertising formats on FAZ.NET:
                                                                                                                                                             4
• With Homepage Exclusive Booking, advertisers can secure a daily fixed
 placement on the homepage – also available as a standalone booking.
• CPM Booking is particularly suitable for limited budget or limited
 time campaigns: The advertiser can freely choose the number of ad
 impressions – depending on duration and budget. Video Ad formats are
 used to communicate messages emotionally and ensure even greater
 involvement.
• Volume Booking combines flexible times with a fixed number of ad
 impressions: Brands can specifically book topically relevant sections
 (also standalone) or the Selected Rotation. With an F+ Booking,
 advertisers receive a fixed placement in all F+ articles to specifically
 address the paying users on FAZ.NET.

                     Homepage                                                                                     Manufaktur |
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                  Exclusive Booking                                                                           Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Homepage Exclusive Booking                                                                                                                                           Discover the ad formats at » www.faz.media/digital-gallery

Advertisers attract attention right at the start with the Homepage Exclusive Booking: as an exclusive daily fixed placement in an ad slot on the home
page or even as a Standalone solution as the only advertiser on the entire page.

    Homepage Exclusive1                                                                                                                                Rate
    Duration                                                                        1 day (Mon–Thu)                                                   1 day (Fri)                               1 weekend
    Guaranteed volume                                                              1,350,000 AI/day                                               1,215,000 AI/day                        2,285,000 AI/weekend
    Daily fixed placement Standard                                                        48,825                                                      43,943                                        76,974

    Homepage Standalone2                                                                                                                               Rate
    Duration                                                                        1 day (Mon–Thu)                                                   1 day (Fri)                               1 weekend
    Guaranteed volume                                                              1,350,000 AI/day                                               1,215,000 AI/day                        2,285,000 AI/weekend
    Daily fixed placement Standard                                                        63,374                                                      57,037                                        91,678                                   5
    Daily fixed placement Premium                                                         68,719                                                      61,847                                       105,272

                                                                                                                                                                                                                                      All rates in euro (€) exclusive value added tax
    Ad formats
    Mobile Standard                                            6:1 Banner, 4:1 Banner, 3:1 Banner, 2:1 Banner, 1:1 Banner (Mobile High Impact Ad), Panorama Ad, Carousel Ad
    Mobile Premium                                             Premium Rectangle (with Reminder), Pushdown Video Ad, Brand Value Ad, Rollover Event, Mobile Movie Ad
    Online Standard                                            Wallpaper, Billboard, Sitebar, Fireplace, 4:1 Banner, 3:1 Banner
    Online Premium                                             Pushdown Billboard, Billboard with Reminder, Cinema Ad, Doppel Sitebar, Dynamisches Fireplace, (Dynamisches) Brand Value Ad, Take Over, Rollover Event

1
    Daily fixed placement on one ad slot.
2
    Daily fixed placement on one (Standard) or more (Premium) ad slots, always standalone on the entire homepage, except publisher advertising.

                                    Homepage                                                                                                                                               Manufaktur |
         Portrait                                               CPM Booking                 Volume Booking                     Apps                  Podcasts        Newsletter                                Contacts and booking
                                 Exclusive Booking                                                                                                                                     Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
CPM Booking                                                                                                                                                Discover the ad formats at » www.faz.media/digital-gallery

The cost per mille rates allow for flexible campaign design: Depending on the budget, desired duration and ad format, an individual solution can be
configured. Choose a particular section or rotation across the entire portal for your communication.

 Section                                                                 Rate (CPM)                                       Rotation                                               Rate (CPM)
                                       Online small inside            Online large inside     Online outside                                        Online small inside      Online large inside        Online outside
 Mobile small                                     45                           58                      61                 Mobile small                      30                       40                       42
 Mobile large                                     58                           70                      73                 Mobile large                      40                       50                       52

 Ad formats
 Mobile small                                 2:1 Banner, 3:1 Banner, 4:1 Banner, 6:1 Banner, Native Teaser Click-Out
 Mobile large                                 1:1 Banner (Mobile High Impact Ad), Medium Rectangle, Premium Rectangle, Halfpage Ad, Rollover Ad, Carousel Ad, Panorama Ad
                                                                                                                                                                                                                                      6
 Online small inside                          6:1 Banner, 8:1 Banner, 10:1 Banner, Medium Rectangle, Wide Rectangle, Superbanner, Native Teaser Click-Out

                                                                                                                                                                                                                                All rates in euro (€) exclusive value added tax
 Online large inside                          Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad, Rollover Ad
 Online outside                               Wallpaper, Sitebar

 Targeting options                                                                           Placement                                                                                  Rate
 Socio-demographic (e.g. age, status, HHNI, profession)                                      Section or Rotation                                                        15 % surcharge added to CPM rate
 Decision makers (e.g. position, industry, company size)                                     Rotation                                                                   The section CPM rate has to be used

Rate for Ad Bundle and further Targeting options upon request.
The minimum booking volume is 3,500 Euro.

                                 Homepage                                                                                                                                           Manufaktur |
      Portrait                                                   CPM Booking          Volume Booking               Apps                  Podcasts          Newsletter                                    Contacts and booking
                              Exclusive Booking                                                                                                                                 Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
CPM Booking Video Ad Formats                                                                                           Discover the ad formats at » www.faz.media/digital-gallery

Video ads: Moving campaigns                                                           Ad formats                            Rate (CPM)                          Rate (CPCV)1
                                                                                                                       in               in               up to             up to
With moving images, your campaign draws even more attention from                                                     Section         Rotation         20 seconds        30 seconds
your target group: The special video ads are adapted to the various devices
and offer lots of space for your message.                                             InStream up to 20 seconds         –                80                 –                  –

InStream ads are published as a classic PreRoll Ad before an editorial                InStream up to 30 seconds         –                105                –                  –
video, meaning they are integrated in the video player.                               OutStream                        70                50               0.15              0.22
OutStream ads are shown in a specially created ad space, so they blend
into the user’s reading flow within the editorial content.
                                                                                      Ad formats
                                                                                      InStream                    PreRoll Ad
                                                                                      OutStream                   Content Video Ad, Mobile Content Video Ad,
                                                                                                                  Mobile InTXT Square, Mobile InTXT Vertical
                                                                                                                                                                                                   7

                                                                                                                                                                                            All rates in euro (€) exclusive value added tax
1
 CPCV = Cost Per Completed View
The minimum booking volume is 3,500 Euro.

                               Homepage                                                                                                        Manufaktur |
      Portrait                                  CPM Booking   Volume Booking   Apps                Podcasts             Newsletter                                   Contacts and booking
                            Exclusive Booking                                                                                              Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Volume Booking Section / Selected Rotation                                                                                                                                       Discover the ad formats at » www.faz.media/digital-gallery

With a fixed number of ad impressions and a duration of up to six weeks, volume packages are perfectly suited to larger campaigns – with free choice of
all ad formats and attractive special rates compared to booking on the CPM basis.

    Section: Politics, Business, Finance, Feuilleton, Sports,
    Society, Technology & Automotive, Science, Rhein-Main                                                                                                                Rate
    Duration                                                                                                  1–6 weeks                                                 1–6 weeks                                 1–6 weeks
    Guaranteed volume                                                                                         500,000 AI                                              1,000,000 AI                              2,000,000 AI
                                                                                                 Wallpaper                   Billboard                  Wallpaper                Billboard           Wallpaper              Billboard
    Mobile High Impact Ad                                                                          21,900                      21,000                     36,500                     35,000            58,400                  56,000
    Mobile 3:1 Banner                                                                              18,300                      17,400                     30,500                     29,000            48,800                  46,400

    Section: Karriere & Hochschule (incl. digital Job market), Travel                                             Rate
                                                                                                                                                                                                                                                         8
    Duration Karriere & Hochschule / Travel                                                           1–6 weeks / 2–6 weeks
    Guaranteed volume                                                                                      150,000 AI

                                                                                                                                                                                                                                                  All rates in euro (€) exclusive value added tax
                                                                                                 Wallpaper                   Billboard
                                                                                                                                                                                                                Up to 65 % price advantage1
    Mobile High Impact Ad                                                                           8,213                       7,875
    Mobile 3:1 Banner                                                                              6,863                       6,525

    Selected Rotation: Politics, Sports, Society, Science, Rhein-Main                                                                                                    Rate
    Duration                                                                                                  1–6 weeks                                                 1–6 weeks                                 1–6 weeks
    Guaranteed volume                                                                                         500,000 AI                                              1,000,000 AI                              2,000,000 AI
                                                                                                 Wallpaper                   Billboard                  Wallpaper                Billboard           Wallpaper              Billboard
    Mobile High Impact Ad                                                                           9,100                      8,750                      18,200                     17,500            36,400                  35,000
    Mobile 3:1 Banner                                                                               7,350                      7,000                      14,700                     14,000            29,400                  28,000

1
 Price advantage for the CPM. The discount is already included in the prices above.
Exemplary range. Additional ad formats, rates and combinations upon request. The duration can be defined between one to six weeks (and two to six weeks in Travel).
The volume must be used continously.

                                 Homepage                                                                                                                                                              Manufaktur |
        Portrait                                              CPM Booking                 Volume Booking                     Apps                       Podcasts                 Newsletter                                Contacts and booking
                              Exclusive Booking                                                                                                                                                    Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Standalone Section Bookings                                                                                                   Discover the ad formats at » www.faz.media/digital-gallery

With a Standalone Section Booking, advertisers enjoy undivided attention in one of the selected FAZ.NET sections – for an entire week.

Feuilleton                                                   Rate                                   Sports                                             Rate
Duration                                                1 week (Mon–Sun)                            Duration                                   1 week (Mon–Sun)
Guaranteed volume                                       950,000 AI/week                             Guaranteed volume                          900,000 AI/week
                                        Online Standard                 Online Premium                                         Online Standard                     Online Premium
Mobile Standard                             46,812                           52,062                 Mobile Standard                  35,876                              44,626
Mobile Premium                              49,262                           54,512                 Mobile Premium                   41,476                              50,226

Style                                                        Rate                                   Technology & Automotive                            Rate
Duration                                                1 week (Mon–Sun)                            Duration                                   1 week (Mon–Sun)
Guaranteed volume                                       300,000 AI/week                             Guaranteed volume                          350,000 AI/week                                          9

                                              Online Standard / Online Premium                                                 Online Standard                     Online Premium

                                                                                                                                                                                                  All rates in euro (€) exclusive value added tax
Mobile Standard /                                                                                   Mobile Standard                  21,438                              25,812
                                                             21,438
Mobile Premium                                                                                      Mobile Premium                   23,188                              27,562

Ad formats
Mobile Standard                2:1 Banner, 3:1 Banner
Mobile Premium                 1:1 Banner (Mobile High Impact Ad), Premium Rectangle, Carousel Ad, Panorama Ad, Rollover Ad
Online Standard                Wallpaper, Billboard, Sitebar, 3:1 Banner, 4:1 Banner
Online Premium                 Take Over

                       Homepage                                                                                                                      Manufaktur |
    Portrait                                   CPM Booking            Volume Booking         Apps                 Podcasts    Newsletter                                   Contacts and booking
                    Exclusive Booking                                                                                                            Publisher information
Rate Card F.A.Z. Digital - effective January 1, 2021 - FAZ Media Solutions
Fixed Placement F+                                                                                                                          Discover the ad formats at » www.faz.media/digital-gallery

Digital premium target groups read F+
The F+ Subscription offers access to all exclusive articles on FAZ.NET,
including sound analyses and comprehensive coverage. About 70,000
subscribers are currently using the offer – that number is rising steadily.1
They are willing to pay for high-quality content and can afford it: they
have above average incomes and education levels.2 With F+, advertisers
address a particularly attractive target group in an exclusive environment.

The F+ package includes:
• Fixed placement in the top ad slot of all F+ articles
• With a combination package additional integration
     in a section of the digital editions
• 400,000 guaranteed ad impressions per week                                                                                                                                                                 10
• Documentation with extensive reporting

                                                                                                                                                                                                             All rates in euro (€) exclusive value added tax
     (ad impressions, clicks, click rates)

    Placement                                                                    Ad format                                                     Duration          Guaranteed AI               Rate
                                                                                                                                                 1 week              400,000               16,000
    Fixed placement in all F+articles                                            Billboard and Mobile 2:1 Banner
                                                                                                                                                4 weeks             1,600,000              48,000
    Fixed placement in all F+articles and
                                                                                 Billboard, Mobile 2:1 Banner and Full Page Ad                   1 week              400,000               22,240
    in a Standard Section of the digital F.A.Z. and F.A.S.

1
 Publisher information 08/20
2
 User survey F+ 2019
Further information on the digital editions of F.A.Z. and F.A.S. » see page 11

                                   Homepage                                                                                                                       Manufaktur |
        Portrait                                                 CPM Booking     Volume Booking              Apps                Podcasts   Newsletter                                Contacts and booking
                                Exclusive Booking                                                                                                             Publisher information
Digital Editions                                                                                                                                                                     Discover the ad formats at » www.faz.media/digital-gallery

Present in the e-paper and multi-media edition
The print media of the Frankfurter Allgemeine appear digitally in the
F.A.Z. Kiosk app, both as an e-paper and additionally for the F.A.Z. and
F.A.S. as multi-media editions optimised for all devices. Mobile target
groups greatly appreciate the digital editions: They give them an average
score of 1.9.1

Advertisers benefit from the increasing reach of the digital edition. And:
Full Page ads now reach even more readers, because it is displayed not
only on the tablet, but also on the smart phone – right on page 2 or in
related topics in the sections.

The package includes:
• Fixed placement in the chosen medium                                                                                                                                                                                                                  11
• Documentation with extensive reporting

                                                                                                                                                                                                                                                      All rates in euro (€) exclusive value added tax
     (ad impressions, clicks, click rates)
• Placement of the Full Page Ad between the pages in the e-paper and
     between the section and article pages in the multi-media edition

    Full Page Ad                                                   Digital                                                  Digital                                            Digital                         Digital F.A.Z. Magazin
    (upright / across)                                        F.A.Z. and F.A.S.                                             F.A.Z.                                             F.A.S.                   (exclusive placement with 3 ad slots)
    Placement                                    Number of ads                      Rate                Number of ads                      Rate                 Number of ads                Rate       Number of ads              Rate
    Premium page 2                                        7                       15,660                          6                       10,730                           1                  5,120
                                                                                                                                                                                                                 1                 2,500
    Section Standard                                      7                       12,480                          6                       8,580                            1                 4,090
    Weekly sections2                                      8                        8,580                          –                           –                            –                   –                –                    –

1
  User survey digital subscribers 2018, 1,069 respondents
2
  Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/ Living (Duration: 4 weeks)
Different rates apply for Full Page ads in the Feuilleton by publishers, music labels, film distributors as well as museums or galleries. Rates upon request.

                                   Homepage                                                                                                                                                                Manufaktur |
        Portrait                                                 CPM Booking                  Volume Booking                       Apps                         Podcasts                 Newsletter                            Contacts and booking
                                Exclusive Booking                                                                                                                                                      Publisher information
F.A.Z. Der Tag                                                                                                                                          Discover the ad formats at » www.faz.media/digital-gallery

The key news of the day in one app
The most relevant topics of the last 24 hours – stunningly presented on
smart phone and tablet: The F.A.Z. Der Tag app has already received
several awards. The offer is supplemented with the new text-to-speech
function, which users can deploy to have texts read aloud.

The app accompanies users during work and leisure hours: 64 percent of
them use the app several times per day.1 This is unique in Germany – and
offers brands a highly focused digital environment for more attention

The service package includes:
• Exclusive placement with 100 % Share of Voice
• PreLoading Ad2 when the app is opened as well as
                                                                                                                                                                                                                         12
     integration on the start page and at the article level
• Optional with sponsoring of the read-aloud function

                                                                                                                                                                                                                         All rates in euro (€) exclusive value added tax
     in the form of a 10-second PreStream Native Ad
• 1,200,000 guaranteed ad impressions
• Documentation with extensive reporting
     (ad impressions, clicks, click rates)

    Placement                                                                                  Ad format                                                   Duration          Guaranteed AI               Rate
    Exclusively in the entire app                                                              Mobile PreLoading Ad and Mobile High Impact Ad                1 week             1,200,000              26,000
    Exclusively in the entire app                                                              Mobile PreLoading Ad, Mobile High Impact Ad
                                                                                                                                                             1 week             1,200,000              32,500
    incl. sponsoring text-to-speech                                                            and PreStream Native Ad3

1
    F.A.Z. Der Tag user survey 2019, 629 respondents
2
    PreLoading Ad with frequency cap 1x per day per user.
3
    Plus production costs for the PreStream Native Ad of 650 Euro (not eligible for discounts or AE).

                                     Homepage                                                                                                                                 Manufaktur |
         Portrait                                                 CPM Booking                  Volume Booking            Apps                Podcasts   Newsletter                                Contacts and booking
                                  Exclusive Booking                                                                                                                       Publisher information
F.A.Z. Einspruch                                                                                                                    Discover the ad formats at » www.faz.media/digital-gallery

All about the state, law and taxes
Legal and tax issues affect nearly all sectors of society, so they have
always played a major part in the media of the Frankfurter Allgemeine –
                                                                                                                               3:1 Banner
today they are focused and continuously updated in a unique app and
web-version: F.A.Z. Einspruch. The offer combines up-to-date informa-
tion and exclusive background knowledge with informative and inspiring
articles. In this top-notch environment, companies can be certain of the
attention of a premium target group: Users of the app access about nine
articles every day – and each time they do, they see exclusive advertising.
                                                                                                                                                                                     Mobile
                                                                                                                                                    Mobile                            High
The package includes:                                                                                                                                High                          Impact Ad
                                                                                                                                                  Impact Ad
• Exclusive placement with 100 % Share of Voice
• Integration on all devices                                                                                                                                                                               13
• Integration on the start and section pages

                                                                                                                                                                                                           All rates in euro (€) exclusive value added tax
     and at the article level
• Documentation with extensive reporting
     (ad impressions, clicks, click rates)

    Placement                                                                Ad format                                                           Duration                           Rate
    Exclusively in the entire app and in the web-version                     3:1 Banner and Mobile High Impact Ad                                 1 week                           2,500

1
    Publisher information, average values 1st half-year 2020

                                     Homepage                                                                                                                  Manufaktur |
         Portrait                                              CPM Booking   Volume Booking            Apps         Podcasts        Newsletter                                      Contacts and booking
                                  Exclusive Booking                                                                                                        Publisher information
F.A.Z. Digitec                                                                                                                 Discover the ad formats at » www.faz.media/digital-gallery

The future is Digitec
Digitec – the name stands for digitalisation and technology, for the digital
economy and Industry 4.0. At the interface between professional and
news media, the Frankfurter Allgemeine delivers relevant information                                                       3:1 Banner
under this heading on all channels: in a separate app and in the FAZ.NET
section as well as in a weekly page and regular editorial insert in the F.A.Z.

With F.A.Z. Digitec, advertisers address a crucial target group: people
who are among the pioneers in technology markets, who help shape our
future and want to be well informed – for their professional success and in
their private lives.
                                                                                                                                           Mobile                  Mobile High
Learn more about the cross-media topic range of » F.A.Z. Digitec                                                                         3:1 Banner                Impact Ad

                                                                                                                                                                                                        14
The app can be booked together with FAZ.NET. The combination
package includes:

                                                                                                                                                                                                        All rates in euro (€) exclusive value added tax
• Exclusive placement in the app with 100 % Share of Voice
• Fixed placement digitally in the FAZ.NET Digitec section
• Documentation with extensive reporting
 (ad impressions, clicks, click rates)

Placement                                                         Ad format                                                         Duration             Guaranteed AI             Package rate
F.A.Z. Digitec App, exclusively in the entire app                 Mobile High Impact Ad and Mobile 3:1 Banner
                                                                                                                                        1 week               200,000                   13,050
FAZ.NET Business section, Subsection Digitec                      3:1 Banner and Mobile 3:1 Banner

                           Homepage                                                                                                                       Manufaktur |
    Portrait                                        CPM Booking   Volume Booking             Apps               Podcasts        Newsletter                                       Contacts and booking
                        Exclusive Booking                                                                                                             Publisher information
F.A.Z. Podcasts

Audio on the go
Approximately one third of all Germans listen to podcasts.1 That propor-
tion will continue to increase in the future. With its podcasts on political
and social issues, health questions or legal and technology topics, the
Frankfurter Allgemeine reaches the younger potentials among high
performers2 – an attractive target group for brands.                                                                                              F.A.Z. Podcast                F.A.Z. Einspruch                  F.A.Z. Digitec                  F.A.Z. Gesundheit
                                                                                                                                                 für Deutschland
In podcasts, advertising appears with a native PreStream Audio Ad with
exclusive fixed placement in the introduction. It is perfectly integrated into
the listening situation and enjoys the highest possible level of attention. As
an ideal complement at the conclusion of the podcasts, a combination with
a PostStream is a suitable option. Production of the Audio Ad including
                                                                                                                                                  F.A.Z. Wissen                                                  Wie erklär ich‘s
text with a speaker of your choice is included in the package.                                                                                                                     F.A.Z. Essay                                                     F.A.Z. Bücher
                                                                                                                                                                                                                  meinem Kind                                              15

                                                                                                                                                                                                                                                                           All rates in euro (€) exclusive value added tax
                                                                                                                                                                                                                        Rate4
    Ad medium                                     Downloads (per episode)
                                                                 3
                                                                                               Day of publication                                 Duration                                    PreStream                             Pre- and PostStream
    F.A.Z. Podcast für Deutschland                          20,000                                    Mon–Fri                                      5 episodes                                     18,000                                    22,500
    F.A.Z. Einspruch                                        35,000                                       Wed                                       1 episode                                       8,400                                    10,500
    F.A.Z. Digitec                                           13,000                                       Fri                                      2 episodes                                      6,240                                         7,800
    F.A.Z. Gesundheit                                         8,000                          Sun (every two weeks)                                 2 episodes                                      5,120                                         6,400
    F.A.Z. Wissen                                             6,000                                      Thu                                       2 episodes                                      3,840                                         4,800
    F.A.Z. Essay                                              5,000                                      Mon                                       2 episodes                                      3,200                                         4,000
    Wie erklär ich‘s meinem Kind                              4,000                                       Fri                                      2 episodes                                      2,560                                         3,200
    F.A.Z. Bücher                                             3,000                                   monthly                                      4 episodes                                      3,840                                         4,800
Entry in the show notes and banner booking on the corresponding podcast page incl. link: 1,500 Euro per duration

1
    BitkomResearch 2020; Podcast usage in Germany; 2 iqd Podcast Base study 2020; 3 Downloads means the total of downloads and streams.
4
    Plus production costs for Native Audio Ad of 1,000 Euro for the PreStream or 2,000 Euro for Pre- and PostStream (not eligible for discounts and AE). Production includes a text draft (incl. one feedback loop), speaker, audio production
    (incl. two final recordings to choose from) and integration.

                                     Homepage                                                                                                                                                                           Manufaktur |
         Portrait                                                    CPM Booking               Volume Booking                      Apps                        Podcasts                     Newsletter                                              Contacts and booking
                                  Exclusive Booking                                                                                                                                                                 Publisher information
F.A.Z. Newsletter                                                                                                                       Discover the ad formats at » www.faz.media/digital-gallery

Always up to date                                                                                                                                               Button
                                                                                                                                             Sponsoring Bar
... on a range of topics from politics to business, from finance to literature
and science: The editorial newsletter informs readers several times a day
or week. The various newsletters are sent to interested recipients who
have specifically subscribed to them.

Apart from banner ads in the content, advertisers can also present the
newsletters exclusively. In that case they appear in the head of the
newsletter – for even more attention from an interested target group.

                                                                                                                                          Content Breaking Ad

                                                                                                                                                                                                                 16

                                                                                                                                                                           Rate exclusively

                                                                                                                                                                                                                 All rates in euro (€) exclusive value added tax
                                                                                      Reach                                                    Rate                      Content Breaking Ad,
Newsletter                        Publication date                                  per booking    Minimum booking period               Content Breaking Ad          Sponsoring Bar, Premium Button
F.A.Z. Der Tag Combo              Mon–Sun, 7.00 a.m  / 12.00 p.m.  / 7.00 p.m.          149,800    1 week (7 days / 3 mailings a day)          7,490                              9,363
Newsletter für Deutschland        Mon–Fri, 6.30 a.m.                                    80,000     1 week (5 days)                            4,000                               5,000
Topics of the day                 Mon–Sun, 5.15 p.m.                                    84,000     2 weeks (14 days)                          4,200                               5,250
Covid-19                          Mon–Sun, 12.30 p.m.                                   140,000    1 week (7 days)                             7,000                              8,750
Business                          Mon–Fri, 3.00 p.m.                                     77,000    2 weeks (10 days)                          3,850                               4,813
Politics                          Mon–Fri, 9.15 a.m.                                    58,000     2 weeks (10 days)                          2,900                               3,625
Financial Analyses                Mon–Fri, 2.00 p.m.                                    55,000     2 weeks (10 days)                          2,750                               3,438
Literature                        Fri, 4.50 p.m.                                         18,000    2 weeks (2 days)                            1,800                              2,250
Science                           Wed, 12.00 p.m.                                        15,000    2 weeks (2 days)                            1,500                                  1,875
Hauptwache –
                                  Mon–Fri, 6.30 a.m.                                    65,000     2 weeks (10 days)                          3,250                               4,063
Rhein-Main am Morgen

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Manufaktur

Smart concepts
and unique campaigns
... are developed by the F.A.Z. Media Solutions Manufaktur. They create
individual solutions for advertisers and agencies including all-round
service and intensive consulting. The experts of the Manufaktur offer
customized service packages that meet the highest demands – from
idea and concept to graphics, text, programming, shooting and film
production, all the way to success monitoring.

From advertorials and info-graphics to digital storytelling and branded
content, all the way to events and ad specials – these tailor-made solutions
put brands at the very top of the agenda with prime target groups.                                                                                           17
F.A.Z. Media Solutions ...

• offers ideal conditions for strong content marketing: The Frankfurter
  Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print to digital to high-profile
  event formats.
• analyses markets, target groups and brands based on individual
  requirements and develops cross-media communication programmes
  specific to the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team
  of communication and content experts, market researchers, event
  specialists, graphic designers, web programmers, photographers,
  film makers and illustrators.

Discover exciting cases at » www.faz.media/manufaktur or simply
contact us directly.

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Publisher information / creative costs

Publisher                                                    Terms and conditions                                                        Creative costs for online advertising
Frankfurter Allgemeine Zeitung GmbH                          » www.faz.media/english/rate-cards                                          The F.A.Z. Media Solutions team will be glad to design ads for your
Postal address 60267 Frankfurt am Main                                                                                                   campaign and implement them in various formats. Please feel free to
Office address    Hellerhofstraße 2–4                        Note on pricing information                                                 get in touch with your sales representative.
                  60327 Frankfurt am Main                    All prices in this rate card are presented in Euro (€) and do not include
                                                             currently applicable VAT.                                                                                                            Rate
Head of Advertising Markets & Media Solutions
Ingo Müller                                                  Banking information                                                          Advertising                                 Static             Animated
Telephone:          +49 69 75 91-13 14                       Postbank AG, Frankfurt am Main
E-mail:             i.mueller@faz.de                                                                                                      Creation                                  from 290              from 580
                                                             BIC:             PBNKDEFFXXX
                                                             IBAN:            DE73 5001 0060 0105 9766 05                                 Design and creation                       from 720              from 950
Order registry
                                                             Commerzbank AG, Frankfurt am Main
Telephone:          +49 69 75 91-33 44                                                                                                   Creative costs are not eligible for discounts or AE. No cash discounts on creative
                                                             BIC:           COBADEFFXXX                                                  costs. The costs include creation in HTML5, Flash and gif (animated ads) or as jpg
E-mail:             media-solutions@faz.de
                                                             IBAN:          DE43 5004 0000 0589 8200 00                                  (static ads). Materials must be supplied by the customer. Updates to the ads will
Trade registry                                               Deutsche Bank AG, Frankfurt am Main                                         result in additional costs (upon request).
HRB 7344, Local Court Frankfurt am Main                      BIC:            DEUTDEFFXXX
                                                             IBAN:           DE61 5007 0010 0092 7046 00                                                                                                                      18
VAT-ID No.
                                                             Terms of payment

                                                                                                                                                                                                                              All rates in euro (€) exclusive value added tax
DE 114 232 723
                                                             Services are invoiced in Euro (€). Payable immediately after receipt of
Tax ID No.                                                   invoice without deductions. In case of payment default, the publisher
045 227 77055                                                reserves the right to carry out new orders for publication of ads or
                                                             inserts upon advance payment only.
Internet
                                                             Agency commission
» www.faz.media/english
                                                             The agency commission is 15 % and only granted to registered                                            For information on technical specifications
Place of publication                                         advertising agencies.                                                                                         and data delivery please contact your
Frankfurt am Main                                                                                                                                                                        » sales representative

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Frankfurter Allgemeine

                                                                                                                                                                    More information at
Media brand for top target groups                                                                                                                                   » www.faz.media/english

                                                                                                                                                                                                                     19
  Frankfurter Allgemeine              Frankfurter Allgemeine      F.A.Z. Magazin –                          F.A.Z. Quarterly –                                                FAZ.NET –
  Zeitung – the daily paper           Sonntagszeitung – at home   the most beautiful                        inspiration and impulses       F.A.Z. Metropol –                  quality journalism any
  of top performers                   with the top performers     pages of F.A.Z.                           for the world of tomorrow      business in Rhein-Main             time and anywhere

                                                                  F.A.Z. Digitec – all there is to
  FAZ.NET-App –                        F.A.Z. Der Tag –           know about digitalisation and                                            F.A.Z. Podcasts –
  always soundly informed,             the key news of the day    technology from the world of              F.A.Z. Einspruch – all about   audio on demand for                 F.A.Z. Newsletter –
  with personalisation function        in an app                  the F.A.Z.                                state, law and taxes           mobile target groups                always up to date

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Frankfurter Allgemeine

Cross Media Brand Reach

                                                                                                                                                                      17.3 million users per month
                                                                                                                                                                                 Other Print Media
                                                                                                                                                                                                                                      20
                                                                                                                                                                         F.A.Z. Quarterly: 60,000 copies
                    F.A.Z. + F.A.S.                                            FAZ.NET                                     m.faz.net + F.A.Z. Apps                                      Print run

                      3.9 Mio.                                             + 4.6 Mio.                                             + 8.8 Mio.                             F.A.Z. Metropol: 20,000 copies
                                                                                                                                                                                 Distributed circulation

                                                                            Print + Online                            Print + Online + Mobile/Apps
                                                                           = 8.5 Mio.                                           = 17.3 Mio.

Source: b4p 2020 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net reaches

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We are always at your disposal.

                                                              Telephone:     +49 69 75 91 – 13 44 / –12 98
                                                              E-mail:        international-sales@faz.de                                                       21
                                                              You can find your contact person at
                                                              » www.faz.media/english/team

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