Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC

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Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Rate Card F.A.Z. Digital
effective April 1, 2021
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Portrait

Journalistic excellence
in digital space
Digital, excellent, credible. Soundly researched information, smart
commentary and space for objective debate are what draws users to
the digital offers of the Frankfurter Allgemeine – from FAZ.NET and
F.A.Z. Der Tag to F.A.Z. Einspruch and F.A.Z. Digitec, all the way to the
podcasts and the digital editions of the print media in F.A.Z. Kiosk.
Especially on the web, content with substance is crucial. This is why
the digital media brand Frankfurter Allgemeine is in such high demand.

The high performers in our society are the core users of the brand in
the digital realm as well. Through its digital channels the Frankfurter                                                                                   2
Allgemeine also taps into significantly younger potentials among this
premium target group, affirming the lasting power of journalistic
excellence that guarantees independence and freedom on the web.

Environments trusted by decision makers are ideally suited for credible
brand campaigns. Digital storytelling, innovative branded content formats
and other individual solutions by REPUBLIC additionally attract the
attention of influential multipliers.

You will find further information at » www.republic.de/english

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                  Exclusive Booking                                                                        Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Target group

      16 million
      unique users on FAZ.NET
      average per month1

      29 years                                                       3,210 Euro                                                                                                                                                           3
      and younger: 61 %                                              HHNI per month on FAZ.NET
      of listeners of F.A.Z. podcasts                 2
                                                                     users of total digital offer            3

      83 %                                                                             Score of 1.9                                                     > 30 minutes
      academics among digital subscribers
                                                                                       for digital editions                                             acitve use by 62 % of readers
      Most users of the digital editions have a
                                                                                       84 % give a score of (very) good4                                of digital editions per weekday4
      university degree 4

      64 %                                                          46 years
      use the app F.A.Z. Der Tag                                    average age on FAZ.NET
      several times a day5                                          users of total digital offer3

1
    AGOF Daily Digital Facts, Average value January to November 2020; 2 iqd Podcast Base study 2020; 3 b4p 2020 I, Total digital offer FAZ.NET (users per month);
4
    User survey digital subscribers 2018, 1,069 respondents; 5 F.A.Z. Der Tag – User survey 2019, 629 respondents

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Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
FAZ.NET

Quality journalism online
Reliable information is in demand, especially among sophisticated target
groups. This is why they use FAZ.NET – for quick news updates as well
as backgrounds, analyses and current breaking news. As classic articles
with multi-media features or with the innovative read-aloud function in
the FAZ.NET app.

Brand communication benefits from this credible environment and
state-of-the-art technology: Thanks to in-view load, display formats are
not started until they appear in the user’s view and are always optimised
for online and mobile viewing. A variety of attractive options are available
for the placement of advertising formats on FAZ.NET:
                                                                                                                                                             4
• With Homepage Exclusive Booking, advertisers can secure a daily fixed
 placement on the homepage – also available as a standalone booking.
• CPM Booking is particularly suitable for limited budget or limited
 time campaigns: The advertiser can freely choose the number of ad
 impressions – depending on duration and budget. Video Ad formats are
 used to communicate messages emotionally and ensure even greater
 involvement.
• Volume Booking combines flexible times with a fixed number of ad
 impressions: Brands can specifically book topically relevant sections
 (also standalone) or the Selected Rotation. With an F+ Booking,
 advertisers receive a fixed placement in all F+ articles to specifically
 address the paying users on FAZ.NET.

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                  Exclusive Booking                                                                           Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Homepage Exclusive Booking                                                                                                                                           Discover the ad formats at » www.republic.de/digital-gallery

Advertisers attract attention right at the start with the Homepage Exclusive Booking: as an exclusive daily fixed placement in an ad slot on the home
page or even as a Standalone solution as the only advertiser on the entire page.

    Homepage Exclusive1                                                                                                                                Rate
    Duration                                                                        1 day (Mon–Thu)                                                   1 day (Fri)                                 1 weekend
    Guaranteed volume                                                              1,350,000 AI/day                                               1,215,000 AI/day                          2,285,000 AI/weekend
    Daily fixed placement Standard                                                        48,825                                                      43,943                                          73,478

    Homepage Standalone2                                                                                                                               Rate
    Duration                                                                        1 day (Mon–Thu)                                                   1 day (Fri)                                 1 weekend
    Guaranteed volume                                                              1,350,000 AI/day                                               1,215,000 AI/day                          2,285,000 AI/weekend
    Daily fixed placement Standard                                                        61,031                                                      54,929                                          91,848                                   5
    Daily fixed placement Premium                                                         68,719                                                      61,847                                         105,272

                                                                                                                                                                                                                                        All rates in euro (€) exclusive value added tax
    Ad formats
    Mobile Standard                                            6:1 Banner, 4:1 Banner, 3:1 Banner, 2:1 Banner, 1:1 Banner (Mobile High Impact Ad), Panorama Ad, Carousel Ad
    Mobile Premium                                             Premium Rectangle (with Reminder), Pushdown Video Ad, Brand Value Ad, Rollover Event, Mobile Movie Ad
    Online Standard                                            Wallpaper, Billboard, Sitebar, Fireplace, 4:1 Banner, 3:1 Banner
    Online Premium                                             Pushdown Billboard, Billboard with Reminder, Cinema Ad, Doppel Sitebar, Dynamisches Fireplace, (Dynamisches) Brand Value Ad, Take Over, Rollover Event

1
    Daily fixed placement on one ad slot.
2
    Daily fixed placement on one (Standard) or more (Premium) ad slots, always standalone on the entire homepage, except publisher advertising.

                                    Homepage                                                                                                                                                 Manufaktur |
         Portrait                                               CPM Booking                 Volume Booking                     Apps                  Podcasts         Newsletter                                 Contacts and booking
                                 Exclusive Booking                                                                                                                                       Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
CPM Booking                                                                                                                                              Discover the ad formats at » www.republic.de/digital-gallery

The cost per mille rates allow for flexible campaign design: Depending on the budget, desired duration and ad format, an individual solution can be
configured. Choose a particular section or rotation across the entire portal for your communication.

 Section                                                                 Rate (CPM)                                       Rotation                                               Rate (CPM)
                                       Online small inside            Online large inside     Online outside                                        Online small inside      Online large inside        Online outside
 Mobile small                                     45                           58                      61                 Mobile small                      30                       40                       42
 Mobile large                                     58                           70                      73                 Mobile large                      40                       50                       52

 Ad formats
 Mobile small                                 2:1 Banner, 3:1 Banner, 4:1 Banner, 6:1 Banner, Native Teaser Click-Out
 Mobile large                                 1:1 Banner (Mobile High Impact Ad), Medium Rectangle, Premium Rectangle, Halfpage Ad, Interscroller, Carousel Ad, Panorama Ad
                                                                                                                                                                                                                                      6
 Online small inside                          6:1 Banner, 8:1 Banner, 10:1 Banner, Medium Rectangle, Wide Rectangle, Superbanner, Native Teaser Click-Out

                                                                                                                                                                                                                                All rates in euro (€) exclusive value added tax
 Online large inside                          Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad
 Online outside                               Wallpaper, Sitebar

 Targeting options                                                                           Placement                                                                                  Rate
 Socio-demographic (e.g. age, status, HHNI, profession)                                      Section or Rotation                                                        15 % surcharge added to CPM rate
 Decision makers (e.g. position, industry, company size)                                     Rotation                                                                   The section CPM rate has to be used

Rate for Ad Bundle and further Targeting options upon request.
The minimum booking volume is 3,500 Euro.

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                              Exclusive Booking                                                                                                                                 Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
CPM Booking Video Ad Formats                                                                                          Discover the ad formats at » www.republic.de/digital-gallery

Video ads: Moving campaigns                                                           Ad formats                            Rate (CPM)                          Rate (CPCV)1
                                                                                                                       in               in               up to             up to
With moving images, your campaign draws even more attention from                                                     Section         Rotation         20 seconds        30 seconds
your target group: The special video ads are adapted to the various devices
and offer lots of space for your message.                                             InStream up to 20 seconds         –                80                 –                  –

InStream ads are published as a classic PreRoll Ad before an editorial                InStream up to 30 seconds         –                105                –                  –
video, meaning they are integrated in the video player.                               OutStream                        70                50               0.15              0.22
OutStream ads are shown in a specially created ad space, so they blend
into the user’s reading flow within the editorial content.
                                                                                      Ad formats
                                                                                      InStream                    PreRoll Ad
                                                                                      OutStream                   Content Video Ad, Mobile Content Video Ad,
                                                                                                                  Mobile InTXT Square, Mobile InTXT Vertical
                                                                                                                                                                                                   7

                                                                                                                                                                                            All rates in euro (€) exclusive value added tax
1
 CPCV = Cost Per Completed View
The minimum booking volume is 3,500 Euro.

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                            Exclusive Booking                                                                                              Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Volume Booking Section / Selected Rotation                                                                                                                                      Discover the ad formats at » www.republic.de/digital-gallery

With a fixed number of ad impressions and a duration of up to six weeks, volume packages are perfectly suited to larger campaigns – with free choice of
all ad formats and attractive special rates compared to booking on the CPM basis.

    Section: Politics, Business, Finance, Feuilleton, Sports,
    Society, Technology & Automotive, Science, Rhein-Main                                                                                                                Rate
    Duration                                                                                                  1–6 weeks                                                 1–6 weeks                                  1–6 weeks
    Guaranteed volume                                                                                         500,000 AI                                              1,000,000 AI                               2,000,000 AI
                                                                                                 Wallpaper                   Billboard                  Wallpaper                Billboard            Wallpaper              Billboard
    Mobile High Impact Ad                                                                          21,900                      21,000                     36,500                     35,000             58,400                  56,000
    Mobile 3:1 Banner                                                                              18,300                      17,400                     30,500                     29,000             48,800                  46,400

    Section: Karriere & Hochschule (incl. digital Job market), Travel                                             Rate
                                                                                                                                                                                                                                                          8
    Duration Karriere & Hochschule / Travel                                                           1–6 weeks / 2–6 weeks
    Guaranteed volume                                                                                      150,000 AI

                                                                                                                                                                                                                                                   All rates in euro (€) exclusive value added tax
                                                                                                 Wallpaper                   Billboard
                                                                                                                                                                                                                 Up to 65 % price advantage1
    Mobile High Impact Ad                                                                           8,213                       7,875
    Mobile 3:1 Banner                                                                              6,863                       6,525

    Selected Rotation: Politics, Sports, Society, Science, Rhein-Main                                                                                                    Rate
    Duration                                                                                                  1–6 weeks                                                 1–6 weeks                                  1–6 weeks
    Guaranteed volume                                                                                         500,000 AI                                              1,000,000 AI                               2,000,000 AI
                                                                                                 Wallpaper                   Billboard                  Wallpaper                Billboard            Wallpaper              Billboard
    Mobile High Impact Ad                                                                           9,100                      8,750                      18,200                     17,500             36,400                  35,000
    Mobile 3:1 Banner                                                                               7,350                      7,000                      14,700                     14,000             29,400                  28,000

1
 Price advantage for the CPM. The discount is already included in the prices above.
Exemplary range. Additional ad formats, rates and combinations upon request. The duration can be defined between one to six weeks (and two to six weeks in Travel).
The volume must be used continously.

                                 Homepage                                                                                                                                                               Manufaktur |
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                              Exclusive Booking                                                                                                                                                     Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Standalone Section Bookings                                                                                                     Discover the ad formats at » www.republic.de/digital-gallery

With a Standalone Section Booking, advertisers enjoy undivided attention in one of the selected FAZ.NET sections – for an entire week.

Feuilleton                                                   Rate                                   Sports                                                 Rate
Duration                                                1 week (Mon–Sun)                            Duration                                      1 week (Mon–Sun)
Guaranteed volume                                       950,000 AI/week                             Guaranteed volume                             900,000 AI/week
                                        Online Standard                 Online Premium                                             Online Standard                     Online Premium
Mobile Standard                             46,812                           52,062                 Mobile Standard                     35,876                               44,626
Mobile Premium                              49,262                           54,512                 Mobile Premium                      41,476                               50,226

Style                                                        Rate                                   Technology & Automotive                                Rate
Duration                                                1 week (Mon–Sun)                            Duration                                      1 week (Mon–Sun)
Guaranteed volume                                       300,000 AI/week                             Guaranteed volume                             350,000 AI/week                                           9

                                              Online Standard / Online Premium                                                     Online Standard                     Online Premium

                                                                                                                                                                                                      All rates in euro (€) exclusive value added tax
Mobile Standard /                                                                                   Mobile Standard                     21,438                               25,812
                                                             21,438
Mobile Premium                                                                                      Mobile Premium                      23,188                               27,562

Ad formats
Mobile Standard                2:1 Banner, 3:1 Banner
Mobile Premium                 1:1 Banner (Mobile High Impact Ad), Premium Rectangle, Carousel Ad, Panorama Ad, Interscroller
Online Standard                Wallpaper, Billboard, Sitebar, 3:1 Banner, 4:1 Banner
Online Premium                 Take Over

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                    Exclusive Booking                                                                                                                Publisher information
Rate Card F.A.Z. Digital - effective April 1, 2021 - REPUBLIC
Fixed Placement F+                                                                                                                          Discover the ad formats at » www.republic.de/digital-gallery

Digital premium target groups read F+
The F+ Subscription offers access to all exclusive articles on FAZ.NET,
including sound analyses and comprehensive coverage. About 70,000
subscribers are currently using the offer – that number is rising steadily.1
They are willing to pay for high-quality content and can afford it: they
have above average incomes and education levels.2 With F+, advertisers
address a particularly attractive target group in an exclusive environment.

The F+ package includes:
• Fixed placement in the top ad slot of all F+ articles
• With a combination package additional integration
     in a section of the digital editions
• 400,000 guaranteed ad impressions per week                                                                                                                                                                   10
• Documentation with extensive reporting

                                                                                                                                                                                                               All rates in euro (€) exclusive value added tax
     (ad impressions, clicks, click rates)

    Placement                                                                    Ad format                                                       Duration          Guaranteed AI               Rate
                                                                                                                                                  1 week               400,000               16,000
    Fixed placement in all F+articles                                            Billboard and Mobile 2:1 Banner
                                                                                                                                                 4 weeks              1,600,000              48,000
    Fixed placement in all F+articles and
                                                                                 Billboard, Mobile 2:1 Banner and Full Page Ad                    1 week               400,000               22,240
    in a Standard Section of the digital F.A.Z. and F.A.S.

1
 Publisher information 08/20
2
 User survey F+ 2019
Further information on the digital editions of F.A.Z. and F.A.S. » see page 11

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                                Exclusive Booking                                                                                                               Publisher information
Digital Editions                                                                                                                                                                    Discover the ad formats at » www.republic.de/digital-gallery

Present in the e-paper and multi-media edition
The print media of the Frankfurter Allgemeine appear digitally in the
F.A.Z. Kiosk app, both as an e-paper and additionally for the F.A.Z. and
F.A.S. as multi-media editions optimised for all devices. Mobile target
groups greatly appreciate the digital editions: They give them an average
score of 1.9.1

Advertisers benefit from the increasing reach of the digital edition. And:
Full Page ads now reach even more readers, because it is displayed not
only on the tablet, but also on the smart phone – right on page 2 or in
related topics in the sections.

The package includes:
• Fixed placement in the chosen medium                                                                                                                                                                                                                   11
• Documentation with extensive reporting

                                                                                                                                                                                                                                                       All rates in euro (€) exclusive value added tax
     (ad impressions, clicks, click rates)
• Placement of the Full Page Ad between the pages in the e-paper and
     between the section and article pages in the multi-media edition

    Full Page Ad                                                   Digital                                                  Digital                                            Digital                          Digital F.A.Z. Magazin
    (upright / across)                                        F.A.Z. and F.A.S.                                             F.A.Z.                                             F.A.S.                    (exclusive placement with 3 ad slots)
    Placement                                    Number of ads                      Rate                Number of ads                      Rate                 Number of ads                Rate        Number of ads              Rate
    Premium page 2                                        7                       15,660                          6                       10,730                           1                  5,120
                                                                                                                                                                                                                  1                 2,500
    Section Standard                                      7                       12,480                          6                       8,580                            1                 4,090
    Weekly sections2                                      8                        8,580                          –                           –                            –                   –                 –                    –

1
  User survey digital subscribers 2018, 1,069 respondents
2
  Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/ Living (Duration: 4 weeks)
Different rates apply for Full Page ads in the Feuilleton by publishers, music labels, film distributors as well as museums or galleries. Rates upon request.

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                                Exclusive Booking                                                                                                                                                       Publisher information
F.A.Z. Der Tag                                                                                                                                          Discover the ad formats at » www.republic.de/digital-gallery

The key news of the day in one app
The most relevant topics of the last 24 hours – stunningly presented on
smart phone and tablet: The F.A.Z. Der Tag app has already received
several awards. The offer is supplemented with the new text-to-speech
function, which users can deploy to have texts read aloud.

The app accompanies users during work and leisure hours: 64 percent of
them use the app several times per day.1 This is unique in Germany – and
offers brands a highly focused digital environment for more attention

The service package includes:
• Exclusive placement with 100 % Share of Voice
• PreLoading Ad2 when the app is opened as well as
                                                                                                                                                                                                                           12
     integration on the start page and at the article level
• Optional with sponsoring of the read-aloud function

                                                                                                                                                                                                                           All rates in euro (€) exclusive value added tax
     in the form of a 10-second PreStream Native Ad
• 1,200,000 guaranteed ad impressions
• Documentation with extensive reporting
     (ad impressions, clicks, click rates)

    Placement                                                                                  Ad format                                                     Duration          Guaranteed AI               Rate
    Exclusively in the entire app                                                              Mobile PreLoading Ad and Mobile High Impact Ad                 1 week              1,200,000              26,000
    Exclusively in the entire app                                                              Mobile PreLoading Ad, Mobile High Impact Ad
                                                                                                                                                              1 week              1,200,000              32,500
    incl. sponsoring text-to-speech                                                            and PreStream Native Ad3

1
    F.A.Z. Der Tag user survey 2019, 629 respondents
2
    PreLoading Ad with frequency cap 1x per day per user.
3
    Plus production costs for the PreStream Native Ad of 650 Euro (not eligible for discounts or AE).

                                     Homepage                                                                                                                                   Manufaktur |
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                                  Exclusive Booking                                                                                                                         Publisher information
F.A.Z. Einspruch                                                                                                                  Discover the ad formats at » www.republic.de/digital-gallery

All about the state, law and taxes
Legal and tax issues affect nearly all sectors of society, so they have
always played a major part in the media of the Frankfurter Allgemeine –
                                                                                                                               3:1 Banner
today they are focused and continuously updated in a unique app and
web-version: F.A.Z. Einspruch. The offer combines up-to-date informa-
tion and exclusive background knowledge with informative and inspiring
articles. In this top-notch environment, companies can be certain of the
attention of a premium target group: Users of the app access about nine
articles every day – and each time they do, they see exclusive advertising.
                                                                                                                                                                                     Mobile
                                                                                                                                                    Mobile                            High
The package includes:                                                                                                                                High                          Impact Ad
                                                                                                                                                  Impact Ad
• Exclusive placement with 100 % Share of Voice
• Integration on all devices                                                                                                                                                                               13
• Integration on the start and section pages

                                                                                                                                                                                                           All rates in euro (€) exclusive value added tax
     and at the article level
• Documentation with extensive reporting
     (ad impressions, clicks, click rates)

    Placement                                                                Ad format                                                           Duration                           Rate
    Exclusively in the entire app and in the web-version                     3:1 Banner and Mobile High Impact Ad                                 1 week                           2,500

1
    Publisher information, average values 1st half-year 2020

                                     Homepage                                                                                                                  Manufaktur |
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                                  Exclusive Booking                                                                                                        Publisher information
F.A.Z. Digitec                                                                                                                Discover the ad formats at » www.republic.de/digital-gallery

The future is Digitec
Digitec – the name stands for digitalisation and technology, for the digital
economy and Industry 4.0. At the interface between professional and
news media, the Frankfurter Allgemeine delivers relevant information                                                       3:1 Banner
under this heading on all channels: in a separate app and in the FAZ.NET
section as well as in a weekly page and regular editorial insert in the F.A.Z.

With F.A.Z. Digitec, advertisers address a crucial target group: people
who are among the pioneers in technology markets, who help shape our
future and want to be well informed – for their professional success and in
their private lives.
                                                                                                                                           Mobile                  Mobile High
The app can be booked together with FAZ.NET. The combination                                                                             3:1 Banner                Impact Ad
package includes:                                                                                                                                                                                       14
• Exclusive placement in the app with 100 % Share of Voice

                                                                                                                                                                                                        All rates in euro (€) exclusive value added tax
• Fixed placement digitally in the FAZ.NET Digitec section
• Documentation with extensive reporting
 (ad impressions, clicks, click rates)

Placement                                                         Ad format                                                         Duration             Guaranteed AI             Package rate
F.A.Z. Digitec App, exclusively in the entire app                 Mobile High Impact Ad and Mobile 3:1 Banner
                                                                                                                                        1 week               200,000                   13,050
FAZ.NET Business section, Subsection Digitec                      3:1 Banner and Mobile 3:1 Banner

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                        Exclusive Booking                                                                                                             Publisher information
F.A.Z. Podcasts

Audio on the go
Approximately one third of all Germans listen to podcasts.1 That propor-
tion will continue to increase in the future. With its podcasts on political
and social issues, health questions or legal and technology topics, the
Frankfurter Allgemeine reaches the younger potentials among high
performers2 – an attractive target group for brands.

Advertising in the F.A.Z. podcasts is integrated as a mid-roll native audio
ad directly after the editorial intro or as a post-roll at the end of the
episode. It is perfectly integrated into the listening situation and enjoys the
highest possible level of attention. Production of the Audio Ad including
text with a speaker of your choice is included in the package.3

The following options are available for F.A.Z. podcast audio ads:                                                                                                                      15
• Exclusive booking: Advertisers are placed in all episodes of the chosen

                                                                                                                                                                                       All rates in euro (€) exclusive value added tax
  podcast. For the booked period, they can choose between mid-roll or
  mid- and post-roll in combination, ensuring exclusive access to the
  podcast audience.
• CPM booking: Clients can allocate their budget flexibly on a CPM
  basis, choosing between a specific podcast or the podcast rotation.

1
    BitkomResearch 2020; Podcast usage in Germany; 2 iqd Podcast Base study 2020; 3 at extra charge

                                  Homepage                                                                                                  Manufaktur |
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                               Exclusive Booking                                                                                        Publisher information
F.A.Z. Podcasts

Exclusive booking
Advertisers are exclusively placed in a selected podcast: for a set period and with a guaranteed reach. Clients can choose between two options:
mid-roll directly after the editorial introduction, or a combination of mid-roll and post-roll.

                                                                                                                                                                                                                     Rate2
    Ad medium                                                Reach   1
                                                                                              Day of publication                                Duration                                     Mid-roll   3
                                                                                                                                                                                                                                Mid-roll and post-roll4
    F.A.Z. Podcast für Deutschland                          100,000                                  Mon–Fri                                   5 episodes                                     18,000                                     22,500
    F.A.Z. Einspruch                                         35,000                                    Wed                                     1 episode                                       8,400                                     10,500
    F.A.Z. Digitec                                            13,000                                    Fri                                    1 episode                                        3,120                                     3,900
    F.A.Z. Gesundheit                                          8,000                        Sun (every two weeks)                              1 episode                                        1,920                                     2,400
    F.A.Z. Wissen                                              6,000                                    Thu                                    1 episode                                        1,440                                      1,800                      16
    F.A.Z. Finanzen & Immobilien                               6,000                                    Tue                                    1 episode                                        1,440                                      1,800

                                                                                                                                                                                                                                                                      All rates in euro (€) exclusive value added tax
    Wie erkläre ich‘s meinem Kind                              4,000                                    Fri                                    1 episode                                          960                                      1,200
    F.A.Z. Bücher                                              3,000                                    Sun                                    1 episode                                          960                                      1,200
Entry in the show notes and banner booking on the corresponding podcast page incl. link: 1,500 Euro per duration

CPM booking                                                                                                                                                                                                             CPM2
                                                                                                                                        Ad medium                                                 Mid-roll                                 Post-roll
Clients can allocate their budget flexibly on a CPM basis, choosing
                                                                                                                                        F.A.Z. Podcast (individual)                                   90                                       60
between a specific podcast or the podcast rotation.
                                                                                                                                        F.A.Z. Podcast (rotation)                                     60                                       40

1
    Reach: total number of downloads and streams per booking period. 2 The minimum booking volume is 3,500 Euro. Plus production costs for Native Audio Ad of 1,000 Euro for the mid-roll or 1,700 Euro for mid- and post-roll (not eligible for discounts and AE).
    Production includes a text draft (incl. one feedback loop), speaker, audio production (incl. two final recordings to choose from) and integration. 3 Mid-roll: following the intro of the episode; 4 Post-roll: after the episode

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                                 Exclusive Booking                                                                                                                                                               Publisher information
F.A.Z. Newsletter                                                                                                                     Discover the ad formats at » www.republic.de/digital-gallery

Always up to date                                                                                                                                             Button
                                                                                                                                           Sponsoring Bar
... on a range of topics from politics to business, from finance to literature
and science: The editorial newsletter informs readers several times a day
or week. The various newsletters are sent to interested recipients who
have specifically subscribed to them.

Apart from banner ads in the content, advertisers can also present the
newsletters exclusively. In that case they appear in the head of the
newsletter – for even more attention from an interested target group.

                                                                                                                                        Content Breaking Ad

                                                                                                                                                                                                              17

                                                                                                                                                                             Rate exclusively

                                                                                                                                                                                                              All rates in euro (€) exclusive value added tax
                                                                                       Reach                                                    Rate                       Content Breaking Ad,
Newsletter                                 Publication date                          per booking Minimum booking period                  Content Breaking Ad           Sponsoring Bar, Premium Button
Frühdenker – Newsletter für Deutschland    Mon–Fri, 6.30 a.m.                         450,000    1 week (5 days)                               11,250                               14,063
F.A.Z. Der Tag Combo                       Mon–Sun, 8.00 a.m./12.00 p.m./8.00 p.m.    149,800    1 week (7 days / 3 mailings a day)             7,490                               9,363
Covid-19                                   Mon–Sun, 12.30 p.m.                        140,000    1 week (7 days)                                7,000                               8,750
Business                                   Mon–Fri, 3.00 p.m.                           77,000   2 weeks (10 days)                              3,850                               4,813
Politics                                   Mon–Fri, 9.15 a.m.                          58,000    2 weeks (10 days)                              2,900                               3,625
Finance                                    Mon–Fri, 2.00 p.m.                          55,000    2 weeks (10 days)                              2,750                               3,438
Literature                                 Fri, 4.00 p.m.                               18,000   2 weeks (2 days)                               1,800                               2,250
Science                                    Wed, 12.00 p.m.                              15,000   2 weeks (2 days)                               1,500                                1,875
Hauptwache – Rhein-Main am Abend           Mon–Fri, 9.00 p.m.                          65,000    2 weeks (10 days)                              3,250                               4,063

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Manufaktur

Smart concepts
and unique campaigns
... are developed by the F.A.Z. Media Solutions Manufaktur. They create
individual solutions for advertisers and agencies including all-round
service and intensive consulting. The experts of the Manufaktur offer
customized service packages that meet the highest demands – from
idea and concept to graphics, text, programming, shooting and film
production, all the way to success monitoring.

From advertorials and info-graphics to digital storytelling and branded
content, all the way to events and ad specials – these tailor-made solutions
put brands at the very top of the agenda with prime target groups.                                                                                           18
The Manufaktur ...

• offers ideal conditions for strong content marketing: The Frankfurter
  Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print to digital to high-profile
  event formats.
• analyses markets, target groups and brands based on individual
  requirements and develops cross-media communication programmes
  specific to the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team
  of communication and content experts, market researchers, event
  specialists, graphic designers, web programmers, photographers,
  film makers and illustrators.

Discover exciting cases at » www.republic.de/best-cases or simply
contact us directly.

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Publisher information / creative costs

Publisher                                                    Internet                                                                  Creative costs for online advertising
Frankfurter Allgemeine Zeitung GmbH                          » www.republic.de/english                                                 The REPUBLIC team will be glad to design ads for your campaign and
Postal address 60267 Frankfurt am Main                                                                                                 implement them in various formats. Please feel free to get in touch
Office address    Hellerhofstraße 2–4                        General terms and conditions                                              with your sales representative.
                  60327 Frankfurt am Main                    » www.republic.de/english
                                                                                                                                                                                                Rate
Place of publication                                         Bank accounts
Frankfurt am Main                                            Deutsche Bank                                                              Advertising                                 Static             Animated
                                                             IBAN                DE96 5007 0010 0037 8398 00
                                                             BIC                 DEUTDEFFXXX
                                                                                                                                        Creation                                  from 290              from 580
Advertising Marketing                                        Commerzbank                                                                Design and creation                       from 720              from 950
REPUBLIC Marketing & Media Solutions GmbH                    IBAN                DE39 5004 0000 0590 4917 00
                                                                                                                                       Creative costs are not eligible for discounts or AE. No cash discounts on creative
                                                             BIC                 COBADEFFXXX
Mittelstraße 2-4, 10117 Berlin                                                                                                         costs. The costs include creation in HTML5, Flash and gif (animated ads) or as jpg
                                                             Note on pricing information                                               (static ads). Materials must be supplied by the customer. Updates to the ads will
Managing Directors                                                                                                                     result in additional costs (upon request).
                                                             All prices in this rate card are presented in Euro (€)
Ingo Müller, Jürgen Maukner                                  and do not include currently applicable VAT.                                                                                                                   19
Trade registry                                               Terms of payment

                                                                                                                                                                                                                            All rates in euro (€) exclusive value added tax
HRB 225441 B, Local court Charlottenburg                     All rates/invoices are in Euro (€). Invoices are payable in full within
                                                             ten days of receipt. In the event of default in payment or deferral,
VAT-ID No.
                                                             the publisher reserves the right to request payment in advance for
DE 338 853 389                                               new advertisements.
Tax-ID No.                                                   Agency commission                                                                                     For information on technical specifications
30/490/50859                                                 The agency commission is 15 % and only granted to                                                           and data delivery please contact your
                                                             registered advertising agencies.                                                                                          » sales representative

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Frankfurter Allgemeine

                                                                                                                                                                  More information at
Media brand for top target groups                                                                                                                                 » www.republic.de/english

                                                                                                                                                                                                                     20
  Frankfurter Allgemeine              Frankfurter Allgemeine      F.A.Z. Magazin –                          F.A.Z. Quarterly –                                                FAZ.NET –
  Zeitung – the daily paper           Sonntagszeitung – at home   the most beautiful                        inspiration and impulses       F.A.Z. Metropol –                  quality journalism any
  of top performers                   with the top performers     pages of F.A.Z.                           for the world of tomorrow      business in Rhein-Main             time and anywhere

                                                                  F.A.Z. Digitec – all there is to
  FAZ.NET-App –                        F.A.Z. Der Tag –           know about digitalisation and                                            F.A.Z. Podcasts –
  always soundly informed,             the key news of the day    technology from the world of              F.A.Z. Einspruch – all about   audio on demand for                 F.A.Z. Newsletter –
  with personalisation function        in an app                  the F.A.Z.                                state, law and taxes           mobile target groups                always up to date

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Frankfurter Allgemeine

Cross Media Brand Reach

                                                                                                                                                                      17.3 million users per month
                                                                                                                                                                                 Other Print Media
                                                                                                                                                                                                                                      21
                                                                                                                                                                         F.A.Z. Quarterly: 60,000 copies
                    F.A.Z. + F.A.S.                                            FAZ.NET                                     m.faz.net + F.A.Z. Apps                                      Print run

                      3.9 Mio.                                             + 4.6 Mio.                                             + 8.8 Mio.                             F.A.Z. Metropol: 20,000 copies
                                                                                                                                                                                 Distributed circulation

                                                                            Print + Online                            Print + Online + Mobile/Apps
                                                                           = 8.5 Mio.                                           = 17.3 Mio.

Source: b4p 2020 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net reaches

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We are always at your disposal.

                                                              You can find your contact person at
                                                              » www.republic.de/english                                                                         22

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