MEDIA KIT - Rosebud Media
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2019
MEDIA KIT
photo by Dustin Peters
photo by Dustin Peters
ON AIR ▪ ONLINE ▪ IN PRINT
111 N. FIR STREET | P.O. BOX 1108 | MEDFORD, OR 97501
www.rosebudmedia.com | www.mailtribune.com | www.ashlandtidings.com
RETAIL: (541) 776-4422 | CLASSIFIED: (541) 776-4466
Advertising Rate Guide effective January 1, 2019
GAIL WHITING STEVEN SASLOW SCOTT SUSSMAN
Associate Publisher & VP of Sales CEO & Publisher Director of Digital Media
gwhiting@rosebudmedia.com ssaslow@rosebudmedia.com ssussman@rosebudmedia.com
(541) 776-4439 (541) 776-4359
KEVIN BLODGETT BILL KRUMPECK
Advertising Sales Manager National Sales Manager
kblodgett@rosebudmedia.com bkrumpeck@rosebudmedia.com
(541) 776-4433 (541) 776-4416
2
WE OFFER A COMPREHENSIVE
SELECTION OF QUALITY DIGITAL
AND PRINT PRODUCTS TO HELP
GROW YOUR BUSINESS.
photo by Dustin Peters WELCOME TO
rosebud media
R
osebud Media is a consultative media company that provides the means to
deliver your message to the right audience in the most effective way. From video,
to online, to print, Rosebud Media products provide an array of advertising and
marketing vehicles including the Mail Tribune, MailTribune.com, Ashland Tidings,
AshlandTidings.com, Oregon Healthy Living, and much, much more. Let Rosebud
Media help you access your desired market with these exciting, highly successful
marketing products from one central strategic marketing resource where trustworthy
brands, credible research, and local knowledge work together to provide results.
Jackson County's increasingly diverse economic base and growing population have
been key to establishing the Southern Oregon market as a vibrant one. The market's
unique location in the Rogue Valley places it far enough away from urban centers like
Portland and San Francisco to be independent of them, but close enough to invite travel
back and forth. Its strong base of local consumers and service-oriented industries are
complemented by significant annual tourism revenue.
Along with affordable living and varied employment opportunities, creative small
business programs have contributed to helping make the Southern Oregon market an
ideal locale to live, visit, work, and play. Rosebud Media is this market's premier news
and information source, and offers a full schedule of print and online advertising
options for your business that are uniquely local and highly effective.
3
CON T E N T S photo by Dustin Peters
MARKET INFORMATION 5
PRINT PRODUCTS 9
DIGITAL PRODUCTS 15
RATES 18
ADVERTISING SPECIFICATIONS 24
4
market
INFORMATION
5
M A R K ET I N FOR MAT IO N JAC KSON COUNTY M ARKET PROFILE
TOTAL ADULTS 170,784
GENDER
Men.........................................82,249.............48%
Jackson Women ...................................88,535.............52%
AGE
18-34 ......................................43,290.............25%
35-44 ......................................24,513.............14%
45-54 ......................................25,459.............15%
55+..........................................77,522.............45%
Medford
Ashland EDUCATION (adults aged 25+)
College Graduate .....................50,860.............33%
Some College, No Degree .......42,959.............28%
TOTAL POPULATION High School Graduate .............41,856.............27%
Other .......................................17,381.............11%
215,497 TOTAL HOUSEHOLDS 89,480
TOTAL HOUSEHOLDS HOME OWNERSHIP
Own ........................................56,089.............63%
89,480 Rent ........................................33,391.............37%
HOUSEHOLD INCOME
AVERAGE HOUSEHOLD INCOME Under $35,000 ........................32,077.............36%
$64,213
$35,000 - $49,999 ..................14,445.............16%
$50,000 - $74,999 ..................16,833.............16%
$75,000+.................................26,125.............29%
CHILDREN AT HOME ..............25,786.............29%
2017 Nielsen - Jackson County, OR
photo by Dustin Peters
6
M A R K ET I N FOR MAT IO N C O NSUM ER SPENDING ▪ JACKSON COUNT Y
TOTA L HOU SE HOLD I NC O ME
$5.7 BILLION
KEY CONSUMER EXPENDITURE
CATEGORIES (in millions)
Apparel & Services ....................................$144
Contributions .............................................$136
Education .....................................................$60
Food at Home.............................................$370
Food Away from Home and Alcohol ...........$214
Healthcare ..................................................$425
Household Furnishings & Appliances ........$109
Housing-Related Expenses ........................$523
Personal Care Products & Services .............$70
Pet Expenses................................................$50
Sports & Entertainment .............................$144
Transportation & Auto Expenses ............ $677
2017 Nielsen - Jackson County, OR
WE WILL HELP YOU INCREASE YOUR SALES.
photo by Dustin Peters
7
M A R K E T I N FOR MAT IO N OU R REACH
PRINT & DIGITAL REACH
PRINT & DIGITAL 60% of Total Adults
NEWSPAPERS DELIVER 59% of Men
610
60% of Women
OUT OF 55% of Adults Age 18-54
67% of Adults Age 55+
66% of College Educated Adults
54% of High School Graduates
54% of HHI under $50,000
65% of HHI $50,000+
SHOPPERS 63% of Homeowners
55% of Families with Children in the Home
Scarborough USA+ 2016 R1, National average; INA+
Audience (weekly print, monthly digital)
DIGITAL TRAFFIC
MailTribune.com | AVERAGE MONTHLY TRAFFIC
PAGE VIEWS 1.2 MILLION WE REACH
YOUR MOST
UNIQUE VISITORS 220,700
Google Analytics Jan. 2019
P R O F I TA B L E
CUSTOMERS
8
print
PRODUCTS
9
PR I N T PRO DU C T S DA ILY P U BLICATIONS
Our most widely known and
popular publication, the Mail
Tribune has been providing news
and information to Southern
Oregon since 1906. This daily
morning newspaper is based in
Medford, Oregon, but reaches all
across the Rogue Valley as well
as areas of Northern California.
The Mail Tribune was awarded the
1934 Pulitzer Prize for Meritorious
Service, and continues to be
a trusted news source for the
community. With a readership
of over 40,000, choosing to
advertise in the Mail Tribune will
ensure a wide-reaching message
for your business or organization!
The Ashland Tidings is one of the oldest
newspapers in Oregon, founded in 1876
and serving Ashland ever since! The Tidings
is a six-day-a-week newspaper, publishing
Monday through Saturday mornings. The
newspaper was awarded the Charles Sprague
Award for General Excellence from the Oregon
Newspaper Publishers Association in 1981.
The Tidings is adored by many Ashlanders,
and serves one of the most unique and
culture-rich cities in Southern Oregon.
10PR I N T PRO DU C T S WE E K LY PUBLICATIONS
/
TEMPO, our highly anticipated weekly entertainment
guide, is inserted into the Mail Tribune each Friday.
Tempo shines a spotlight on arts and entertainment
such as concerts, movies, plays, dining, books,
music, and activities happening in the Rogue Valley.
TV TEMPO is your weekly television guide that
is inserted into Friday's Tempo. Offering much
more than just TV listings, TV Tempo includes
entertainment news, sports news, puzzles, and more!
/ “WHAT TO DO, WHERE TO
GO, WHAT TO SEE.”
REVELS is the Ashland
Tidings’ weekly entertainment
guide inserted into the
newspaper each Thursday.
Like Tempo, Revels includes
sections on theatre, art, music,
movies, and activities in
Ashland and surrounding areas.
SAVVY LIVING features
ALACARTE & SAVOR are weekly guides that act as a
articles on lifestyle, food,
“jacket” containing advertising inserts and coupons for
health, and travel. This
local businesses. Alacarte/Savor includes articles on food
is also a “jacket” for
and drink trends, and also features recipes, puzzles, advice
advertising inserts and
columns, and comic strips.
coupons, and publishes
each Sunday. Savvy Living
Alacarte is inserted into the Mail Tribune each Wednesday.
is distributed individually
to 9,200 residents who
The Southern Oregon Savor is distributed to 19,500
are not Tribune or Tidings
residents in the Rogue Valley who do not have a
subscribers, but have opted
subscription to the Tribune, and the Ashland Savor is
in to receive this publication.
distributed to 5,800 Ashland residents without a Tribune or
Tidings subscription.
11PR I N T PRO DU C T S P R E P R IN T ADVERTISING
PREPRINT JACKETS & INSERTS
PREPRINT INSERTS are stand-alone
advertisements placed into a newspaper.
These can come in all shapes and sizes and
are supplied by the advertiser. Sundays are the
most popular day to contain inserts as that day
typically carries the highest circulation of any
day of the week.
PREPRINT JACKETS are the newsprint “wraps”
that hold all of the Preprint Inserts. These are
full-page advertisements, and can be 2 or 4
pages with both color and black & white pages.
Jackets are a great way to get your business
or organization in front of consumers already
seeking out deals and specials in the inserts.
“WE DELIVER” FLYERS & POSTCARDS
“WE DELIVER” offers flyers or postcards that we print for the
advertiser. We can handle the design in-house, or accept press-ready art
from the client. These could be considered our version of Direct Mailers,
but at a much lower price. Our “mailers” are put into our publications
with other inserts and distributed to over 50,000 households (whose
residents typically have a higher level of education, higher income, and
are more motivated to spend their consumer dollars).
122019
PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS
R
osebud Media presents its 2019
Specialty Publication Schedule.
With a focus on reaching the
diverse community of the Rogue Valley,
we have a comprehensive group of
publications to reach the ever-growing
population of Southern Oregon. PUBLICATION SCHEDULE
Helping our local businesses thrive is a
continuing mission at Rosebud Media.
Our publications are strategically
designed to draw readers and increase
revenue for you, the advertiser.
QU ART ERLY
SOUTHERN OREGON
GOOD HERB
Southern Oregon Good Herb focuses on the
M O N T H LY cannabis industry in Southern Oregon, and
the businesses that support it. Over 20,000
copies are inserted in the Mail Tribune and
OREGON HEALTHY LIVING Ashland Tidings and are available at select
rack locations throughout the valley.
Increase brand awareness with
Oregon Healthy Living! This
publishes each month with
information on physical, emotional, DISTINCTLY NORTHWEST
mental, and financial well-being. HO ME & LI VI NG
Over 18,000 copies are distributed
Distinctly Northwest features homes and
in Jackson and Josephine counties
decor, food and drink, travel options,
through both home delivery and at
and more, celebrating what makes our
select rack locations.
valley a unique and vibrant place to live,
work, and play. Over 17,000 copies are
distributed in the Mail Tribune and Ashland
Tidings, as well as select rack locations.
SIP & SAVOR
SEMI-ANNUAL Sip & Savor highlights amazing
food, wine, and brews.
MOVING AHEAD It’s followed by an online
W ITH ODO T gift certificate sale to local
restaurants and wineries with
Moving Ahead is produced in partnership savings of up to 50%. A special
with the Oregon Department of holiday edition features local
Transportation and contains information retailers offering seasonal
on driver safety and regional deals. Inserted in the Mail
improvement projects. Over 40,000 copies Tribune and Ashland Tidings,
are distributed in all home newspapers reaching over 40,000 readers!
in Jackson and Josephine counties and
free copies are available in select rack
locations throughout Southern Oregon.
132019
PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS
MARCH
SOU THERN ORE GO N
MEDICAL DIRECTORY ANNUAL PUBLICATIONS
The Oregon Healthy Living Southern Oregon
Medical Directory features a comprehensive list
of medical providers in Jackson and Josephine
OCTOBER
counties including veterinary and holistic medicine.
The directory is inserted in the Mail Tribune &
Ashland Tidings, and reaches over 40,000 readers!
PUBLISHES: MARCH 16 & 17
SO UTHERN O RE GO N’S
DEADLINE: FEBRUARY 6 BEST OF THE BEST
Each year Rogue Valley consumers nominate and
vote for their favorite businesses and professionals
APRIL in the Mail Tribune’s Southern Oregon Best of
the Best contest! Results are published in this
special section, and winners are invited to attend
OUR VALLEY a banquet celebration. Advertise in this section to
Don’t miss being part of the biggest, most-read thank your customers for voting, or simply to take
publication of the year! Our Valley showcases the advantage of the opportunity to introduce your
people of the Rogue Valley, their lifestyles, and business to Rogue Valley consumers! This special
why we choose to live here. For 39 years loyal publication is inserted in the Sunday Mail Tribune
readers have turned to Our Valley for the most reaching over 40,000 readers.
entertaining and surprising stories about the
PUBLISHES: OCTOBER 27
Rogue Valley. It’s inserted in the Mail Tribune &
DEADLINE: OCTOBER 1
Ashland Tidings, reaching over 40,000 readers!
PUBLISHES: APRIL 27 & 28
NOVEMBER
DEADLINE: MARCH 29
M AY GUI DE TO GREAT GIFTS
Sip & Savor’s Holiday Edition, Guide to Great
SUMMER RECREATION GUIDE Gifts offers great holiday gift ideas! Followed
by an online gift certificate sale featuring great
Our Summer Recreation Guide showcases the local businesses with savings of up to 50%.
area’s can’t-miss activities for kids, entertainment Reach over 40,000 readers in the Mail Tribune
venues, and outdoor activities. Inserted in the & Ashland Tidings with your advertisement!
Mail Tribune & Ashland Tidings, This guide
reaches over 40,000 readers, and is available at PUBLISHES: NOVEMBER 8
select rack locations throughout the valley. DEADLINE: OCTOBER 28
PUBLISHES: MAY 24
DEADLINE: MAY 9
HOLIDAYS I N THE
RO GUE VALLEY
AUGUST Holidays in the Rogue Valley is Southern
Oregon’s premier guide to holiday events!
PREP FOOTBALL This is a highly anticipated section, and
readers usually keep the guide as reference
Support your favorite local high school, or just throughout the entire holiday season. Your
showcase your business, with Prep Football! This advertisement will reach over 40,000 readers
special edition is a valuable resource for our in the Mail Tribune & Ashland Tidings.
community for the entire high school football
season! Prep Football is inserted in the Mail Tribune PUBLISHES: NOVEMBER 22
& Ashland Tidings reaching over 40,000 readers. DEADLINE: NOVEMBER 8
PUBLISHES: AUGUST 30
DEADLINE: AUGUST 9 14digital
PRODUCTS
15DI GI TA L P ROD U C T S O N L IN E ADVERTISING
R osebud Media offers a variety of internet
marketing services and digital products
to clients throughout the Rogue Valley
and beyond to help get your message to the
perfect audience. From website builds and search
marketing to targeted digital ads, we can help grow
your business and expand your digital footprint.
AUDIENCE TARGET
TARGET YOUR MESSAGE TO YOUR IDEAL CUSTOMER.
O&O (OWNED & OPERATED) Audience Target is our programmatic advertising solution. This
product includes digital ads (static, animated, in-banner or video pre-
OUR WEBSITES roll) that are laser-targeted to the audience you are looking for. Household
Owned & Operated is just income, age, occupation, propensity to spend, specific enthusiasts, and much more
another term for our websites, are included in the way we can target your ideal customer and generate leads.
MailTribune.com and
AshlandTidings.com. These are
where we deliver your videos,
display ads, and homepage
takeovers. Of course, this is all HOMEPAGE TAKEOVER
next to content produced by our
amazing journalists. TAKE OVER OUR HOMEPAGE!
This solution literally takes over our website with a wallpaper background, drop
down banner ad with video, as well as filling all of our ad space with your ads!
No matter what the
SEM & SEO viewers’ reason for
visiting our site, this
(SEARCH ENGINE MARKETING & OPTIMIZATION) is sure to grab their
attention. Available on
SEARCH ENGINE MARKETING (SEM) allows advertisers to purchase/bid for ad MailTribune.com and
placement in the sponsored links at the top of a search engine’s search results page. Consumers
AshlandTidings.com,
will see the sponsored links first when searching keywords relating to your business offerings.
this is great for brand
awareness and has a
high click rate!
MOBILE AD MESSENGER
DELIVER YOUR MESSAGE
This mobile-only product is a “sticky
bar” set at the bottom of the page
with a 140-character message. This
is a particularly valuable product for
businesses with promotions, offers, and
events that change frequently. Mobile Ad
Messenger is very easy to use, allowing
you to send video and information,
depending on your needs.
SEARCH ENGINE OPTIMIZATION (SEO) is a combination of strategies and
techniques that help ensure your website is found by users on major search engines (e.g.
Google, Yahoo & Bing). There are several factors that the search engines use to determine
where your site is ranked in their results. We can work to ensure your website gets on the
first page of search results by boosting your business organically in the rankings.
16DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA, & VIDEO
WEBSITE DEVELOPME NT
Our team will build you a website from OTT / CONNECTED TV
the ground up and simultaneously
implement an SEO campaign to help you OTT (Over-The-Top) is any app or
climb the rankings of Google. Whether service that provides streaming
it’s a landing page, 5-page site, 10-page content on an internet-connected
site, or an e-commerce site, we have the device (Smart TVs, Streaming
solutions to fit your business needs. We devices, etc). This includes
do our best to keep the process simple services like Hulu, Sling TV,
with templates and a proofing system to Crackle, YouTube TV, PlayStation
make sure you love the design. Vue, Tubi TV, and more. For the
streaming services that are ad
supported, we can help deliver
your message on this increasingly
SOCIAL MEDIA MANAGEMENT popular advertising platform.
Posting on social media can be
a very time-consuming process.
We have the option to help your
company grow its online social media
presence with a package to help you
define which platforms are the best
YOUTUBE TRUEVIEW
for your business, and how often
These are the 15-second pre-roll
your page should be posting to gain
commercials that play before viewing
the most traction with your audience.
a YouTube video. TrueView is specific
only to YouTube. We operate as a
CPV (Cost-Per-View) platform, which
means you are paying only for the
REPUTATION MANAGEME NT views that reach 100% completion on
your commercial. We find that you
get the best exposure by grabbing
With Reputation Lobby we have a simple
the viewer’s attention in the first 5
saying: Triage the Negative and Promote
or 10 seconds of your message.
the Positive. Our system helps you identify
any problems your customers have had
with your company in a way that allows you
to fix the issue. Once those customers are
converted, we post the results online so that
others know that your business has excellent
customer service and a desire to make the
customer feel important.
LIVE CHAT LEADS
Don’t let leads who visit your
site leave without interaction!
Live Chat Leads allow you to
VIDEO PRODUCTION convert more leads beyond
your typical business hours.
Rosebud Media produces video in-house Add a simple script to your
for whatever your video needs may site, and visitors can start
be. We have expertise in scriptwriting, chatting with live agents!
motion graphics, interview style, and local
commercial content to make your business
stand out from the crowd.
17rates
182019
RAT E S PR IN T A DV E RT IS IN G
DOLLAR VOLUME & OPEN RATE
DOLLAR VOLUME MAIL TRIBUNE RETAIL DISPLAY MAIL TRIBUNE CLASSIFIED
MON-THURS MON-THURS
MON-THURS SAVVY LIVING & SAT & SAT SAVOR FRI & SUN FRI & SUN
# DISCOUNT LEVEL & SAT FRI & SUN / SAVOR TEMPO DISPLAY LINE* DISPLAY DISPLAY LINE*
OPEN RATE $37.00 $38.85 $5.00 $38.85 $22.16 $2.33 $3.33 $23.27 $2.45
01 34.0% $2,000 $24.42 $25.64 $25.64 $14.63 $1.54 $15.36 $1.62
02 35.5% $3,500 $23.86 $25.05 $25.05 $14.29 $1.50 $15.01 $1.58
03 36.0% $4,500 $23.68 $24.86 $24.86 $14.18 $1.49 $14.89 $1.56
04 37.5% $6,500 $23.12 $24.28 $24.28 $13.85 $1.45 $14.54 $1.52
05 38.5% $8,500 $22.75 $23.89 $23.89 $13.63 $1.43 $14.31 $1.50
06 40.0% $11,500 $22.20 $23.31 $23.31 $13.30 $1.40 $13.96 $1.47
07 42.0% $15,000 $21.46 $22.53 $22.53 $12.85 $1.35 $13.50 $1.42
08 43.0% $18,500 $21.09 $22.14 $22.14 $12.63 $1.33 $13.26 $1.40
09 44.0% $22,500 $20.72 $21.76 $21.76 $12.41 $1.30 $13.03 $1.37
10 46.0% $37,000 $19.98 $20.98 $20.98 $11.97 $1.26 $12.56 $1.32
11 49.0% $62,000 $18.87 $19.81 $19.81 $11.30 $1.19 $11.87 $1.25
12 50.5% $87,000 $18.31 $19.23 $19.23 $10.97 $1.15 $11.52 $1.21
DOLLAR VOLUME ASHLAND TIDINGS
RETAIL CLASSIFIED CLASSIFIED
# DISCOUNT LEVEL DISPLAY DISPLAY LINE* REVELS
OPEN RATE $8.74 $5.23 $0.55 $8.74
01 34.0% $2,000 $5.77 $3.45 $0.36 $5.77
02 35.5% $3,500 $5.64 $3.37 $0.35 $5.64
03 36.0% $4,500 $5.59 $3.35 $0.35 $5.59
04 37.5% $6,500 $5.46 $3.27 $0.34 $5.46
05 38.5% $8,500 $5.37 $3.22 $0.34 $5.37
06 40.0% $11,500 $5.24 $3.14 $0.33 $5.24
07 42.0% $15,000 $5.07 $3.03 $0.32 $5.07
08 43.0% $18,500 $4.98 $2.98 $0.31 $4.98
09 44.0% $22,500 $4.89 $2.93 $0.31 $4.89
10 46.0% $37,000 $4.72 $2.82 $0.30 $4.72
11 49.0% $62,000 $4.46 $2.67 $0.28 $4.46
12 50.5% $87,000 $4.32 $2.59 $0.27 $4.32 * Classified 10 Lines per Inch
192019
RAT E S PR IN T A DV E RT IS IN G
DOLLAR VOLUME & OPEN RATE
DOLLAR VOLUME MAIL TRIBUNE & TEMPO COLOR MAIL TRIBUNE CLASSIFIED COLOR
1” - 64 1/2” 65” + 1” - 95 1/2” 96” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $273.00 $402.00 $426.00 $587.00 $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57 $135.14 $198.99 $210.87 $290.57
ASHLAND TIDINGS
DOLLAR VOLUME & REVELS COLOR SAVVY LIVING & SAVOR COLOR
1” - 90” 1” - 64 1/2” 65” +
# DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR
OPEN RATE $105.00 $179.00 $273.00 $402.00 $426.00 $587.00
01 34.0% $2,000 $69.30 $118.14 $180.18 $265.32 $281.16 $387.42
02 35.5% $3,500 $67.73 $115.46 $176.09 $259.29 $274.77 $378.62
03 36.0% $4,500 $67.20 $114.56 $174.72 $257.28 $272.64 $375.68
04 37.5% $6,500 $65.63 $111.88 $170.63 $251.25 $266.25 $366.88
05 38.5% $8,500 $64.58 $110.09 $167.90 $247.23 $261.99 $361.01
06 40.0% $11,500 $63.00 $107.40 $163.80 $241.20 $255.60 $352.20
07 42.0% $15,000 $60.90 $103.82 $158.34 $233.16 $247.08 $340.46
08 43.0% $18,500 $59.85 $102.03 $155.61 $229.14 $242.82 $334.59
09 44.0% $22,500 $58.80 $100.24 $152.88 $225.12 $238.56 $328.72
10 46.0% $37,000 $56.70 $96.66 $147.42 $217.08 $230.04 $316.98
11 49.0% $62,000 $53.55 $91.29 $139.23 $205.02 $217.26 $299.37
12 50.5% $87,000 $51.98 $88.61 $135.14 $198.99 $210.87 $290.57
202019
RAT E S PR IN T A DV E RT IS IN G
P R E P RINT INSERT S, JACK ETS & “ WE DEL IVER” RATE S
PREPRINT JACKETS
TWO-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
BACK COVER (BLACK & WHITE) $500
FOUR-PAGE JACKET INVESTMENT
FRONT COVER (FULL COLOR) $1,550
INSIDE PAGE 2 (BLACK & WHITE) $500
INSIDE PAGE 3 (BLACK & WHITE) $500
BACK COVER (FULL COLOR) $1,050
“WE DELIVER” 6” X 10” POSTCARDS
QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10
“WE DELIVER” 10” X 10” FLYERS
QUANTITY INVESTMENT CPM EACH
10,000 $2,000 $200 $0.20
20,000 $3,000 $150 $0.15
40,000 $4,000 $100 $0.10
PREPRINT INSERTS
FOR MORE INFORMATION ON PREPRINT INSERTS AND RATES,
please call (541) 776-4422 or email advertising@rosebudmedia.com 212019
RAT E S D I G ITA L A DV E RT IS IN G
DIGITAL RATES
O&O Requires 3 ad sizes AUDIENCE TARGET Requires 5 HTML5 ad sizes
IMPRESSIONS CPM 4 TACTICS + GEO ................$850/mo. min.
Up to 249,000 .............................$12 estimated 113,000 impressions
250,000 to 499,999 ....................$10 MOBILE LOCATION
500,000 to 1 Million ......................$8 RETARGETING .....................$1000/mo. min.
SEO (SEARCH ENGINE OPTIMIZATION)
TIER 1 HEADINGS ...............$750/mo (1y agreement) ............$7,500/y (1y paid in full)
(Medical, Dental, Attorneys, etc.)
TIER 2 HEADINGS ...............$500/mo (1y agreement)
(Service, Restaurants, etc.)
E-COMMERCE SITES ...........$1,500/mo (1y agreement) .......$15,000/y (1y paid in full)
(Up to 100 Products)
Start-up Fee .....................$800 (one-time fee, includes website transfer and cleanup)
SEM (SEARCH ENGINE MARKETING) PAY-PER-CLICK MANAGEMENT
MANAGEMENT................ $1,500/mo. minimum spend (6-month agreement)
Start-up Fee ................... $800 (one-time fee, includes new landing site & campaign creation)
HOME PAGE TAKEOVERS BUY 2 DAYS, GET 1 FREE! MOBILE AD MESSENGER 140 scrolling characters
VIDEO TAKEOVER ...................$600/day TAP-TO-SITE ...........................$13/CPM
MT.COM HOMEPAGE ..............$550/day 50k impressions min................................ $650
AT.COM HOMEPAGE ...............$300/day
SECTION FRONT DROP DOWN .....$15/CPM TAP-TO-EXPAND (incl. video)........$15/CPM
+$80 production fee 100k impressions min ........................... $1,500
222019
RAT E S D I GITA L A DV E RT IS IN G
DIGITAL RATES
WEBSITE DEVELOPMENT * Balance due when site goes live
5-PAGE TEMPLATE SITE .................................$1350..... (50% deposit*, add’l. pages $75 each)
10-PAGE TEMPLATE SITE ...............................$2300..... (50% deposit*, add’l. pages $50 each)
CUSTOM DESIGN / E-COMMERCE .................$3500............. (PSD, graphics, up to 20 pages)
Maintenance Package....................................$80/mo ..................... (content changes only)
Programming & Design Changes/Updates ..........$200/hr .......................... (min. charge $100)
Website Content & Copywriting .....................$100/pg ... (min. 5 pages, max 400 words per page)
VIDEO YOUTUBE TRUEVIEW 2000-2500 estimated views
PRE-ROLL............................ $75/CPM CPV PLATFORM .........$1,000/mo. min.
IN-BANNER VIDEO (Rich Media) ...... $18/CPM (cost per view, only ads viewed to completion are charged as a view)
LIVE CHAT LEADS 24/7 LIVE AGENT CHAT COVERAGE
O&O SIZES
BRONZE PACKAGE.......... $275/mo (up to 10 leads) 300x250 ▪ 728x90 ▪ 320x50
SILVER PACKAGE ........... $475/mo (up to 20 leads)
GOLD PACKAGE .............. $700/mo (up to 40 leads)
Start-up Fee ............................ $395 (one-time fee) EXPANDING SIZES
(for in-banner video)
300x250 ▪ 300x600
PRODUCTION FEES (OTHER APPLICABLE FEES MAY APPLY)
O&O (3 sizes) ...............................................$100 AUDIENCE TARGET SIZES
AUDIENCE TARGET (5 HTML5 sizes) ................$200 300x250 ▪ 300x600
RICH MEDIA (in-banner video) .......................$100/unit 728x90 ▪ 160x600 ▪ 320x50
15-SECOND VIDEO ...................................$350
30-SECOND VIDEO ...................................$600
23advertising
SPECIFICATIONS
24ADVE RT I S I N G S P E C IF IC AT IO N S
PREPRINTED INSERTS ▪ It is permissible to include the names of other
newspapers along with the Mail Tribune on the
COMBINATION INSERTION Preprint Billing front page.
DISCOUNT ▪ Insert rates apply to inserts from single ▪ If the insert contains simulated news, the words
advertisers. Any section appearing for a group “Paid Advertising” must appear at the top of any
of merchants will be charged as ROP space and such page in not less than 12 point boldface caps.
For clients on an annual contract: billed individually according to our rate card. ▪ Inserts that do not meet the specifications
combination rates will apply to each Preprint charges will be based on our quarterly outlined will require approval for acceptability and
ad repeated without copy change distribution report. appropriate size. $50 per month for storage and
within six days of the original
▪ R.O.P. CREDIT FOR PREPRINT USAGE: Insert handling for preprints warehoused at our site.
publication date. First combination
advertising dollars spent will earn an equivalent ▪ Partial or zoned preprints are not available for
is equivalent to a 25% discount.
ROP inch credit based on daily ROP contract in insertion in a Friday or Sunday edition.
Second combination is equivalent
force.
to a 35% discount. Both discounts
are based on original ad placement ▪ Inserts with flap attached will be billed an Preprint Shipping and Delivery
cost. Additional combination may additional 50 cents per thousand, per flap. ▪ Deliver to 33 N. Fir St., Medford, Oregon 97501.
be placed within six days of the ▪ Maximum standard size 12½” x 21½”, folded to ▪ Receiving hours:
original publication date at the 12½ x 10¾”. Monday through Friday
prevailing second combination rate. ▪ Minimum size 5” x 7”. Insert other than standard 8:00 a.m. to 5:00 p.m.
Discount is not applicable to open, size and tab size newsprint should be submitted ▪ Each pallet should be plainly labeled as to the
national or civic rate advertisers. for acceptance. number of inserts stacked thereon. Pallets not to
▪ An additional charge of $25 per thousand for exceed 48” height.
quarter-folding will apply if, upon receipt, inserts ▪ Do not strap bundles.
are oversized or paper quality standards will
▪ 10 days prior notice for placing reservations,
POSITION CHARGE not pass through the inserting equipment. All
delivery 7 days prior to date of insertion.
four-page dinky tabs require half folding prior to
delivery. ▪ Please contact our office for most current preprint
For an additional 25% charge, we quantities.
will guarantee the page on which an ▪ Single-page insert minimum weight 60 lb. stock.
ad will appear, but not the position ▪ Up to 8½” x 10¾” considered flexie size. Two
on the page itself. Guaranteed flexie pages equal one tabloid page.
Call for preprint distribution information
position will be acceptable only ▪ Up to 5” x 7” considered coupon book size. Four
within Rosebud Media’s news
541-776-4422
pages equal one tabloid page.
guidelines and format policies. ▪ From 8½” x 11” to 12” x 11½” considered tabloid
Combination insertion discount size.
does not apply to position charge.
▪ Up to 8½” x 11” single sheet billed as card.
CLASSIFIED MEASUREMENTS RETAIL MEASUREMENTS
for the Mail Tribune and Ashland Tidings for the Mail Tribune and Ashland Tidings
Mail Tribune pages are 9 columns - 11.639” wide x 21.5” deep. Mail Tribune pages are 6 columns - 11.694” wide x 21.5” deep.
Depth exceeding 19” will be charged a full 21.5” column. Depth exceeding 19” will be charged a full 21.5” column.
Ashland Tidings pages are 8 Ashland Tidings pages are 5
columns - 10.33” wide x 11.25” columns - 10.33” wide x 11.25”
COLUMNS INCHES deep. Depth exceeding 9.5” will
COLUMNS INCHES
deep. Depth exceeding 9.5” will
be charged a full 11.25” column. 1 column .......... 1.194 be charged a full 11.25” column. 1 column .......... 1.833
Ads must be at least half as 2 columns ............ 2.5 Ads must be at least half as 2 columns ......... 3.806
many inches deep as columns many inches deep as columns
3 columns ......... 3.792 3 columns ......... 5.778
wide except front page banners; wide except front page banners;
minimum 1 column by 1 inch. 4 columns ......... 5.111 minimum 1 column by 1 inch. 4 columns ...........7.75
Minimum type size: 7 pt. 5 columns ......... 6.417 Minimum type size: 7 pt. 5 columns ......... 9.722
6 columns ......... 7.722 6 columns ........11.694
Contact your marketing 7 columns ......... 9.028 Contact your marketing
consultant or dial 541-776-4466 consultant or dial 541-776-4422
8 columns ........10.333
to inquire about double trucks and to inquire about double trucks and
ads wider than full page width. 9 columns ........11.639 ads wider than full page width.
25ADVE RT I S I N G S P E C IF IC AT IO N S
COMMISSIONS, PAYMENTS GENERAL RATE POLICY ▪R osebud Media reserves the right to
& CREDIT include the word “advertisement” in an
▪ Retail rate applies to local retail stores advertisement that, in the judgment of the
▪ All rates are non-commissionable and and service businesses. Rates will be publisher, may be mistaken for editorial
payable in advance of publication unless determined by contract level committed to material.
a credit account has been established. by the advertiser. ▪P roofs are shown on ads per request via
Credit approved account payments are ▪ The Publisher reserves the right to adjust email or fax. Once a proof is delivered,
due by the 10th day of calendar month rates during the term of any agreement Rosebud Media is no longer responsible
following publication. upon 30 days written notice. Upon receipt for errors in copy (except mistakes in
▪ A late fee will apply if an account has not of the newspaper’s revision of rates and/ proof corrections.) Excessive changes on
been paid within 30 days of billing date, at or credit terms, the advertiser may cancel proofs will be charged at $75 per hour,
a rate of 1.5% per month on the principal a contract agreement without penalty by minimum $75 charge.
balance: 18% annual percentage rate. giving 30 days prior written notice to the ▪ T he Publisher shall not be liable for
▪ Finance charges up to the legal limit may newspaper. slight changes or typographical errors
be assessed on past due accounts. In ▪ Brokered space is not accepted. Rates that do not lessen the value of an
the event payment is not made within apply only to advertising placed expressly advertisement. The publisher’s liability
the approved credit limits, we reserve on behalf of the original advertiser. Under for errors or omissions in connection
the right to reject advertising copy and/ no circumstances shall the original with an advertisement is strictly limited
or immediately cancel any contract. advertiser resell space to a third party. to the monies paid for the advertisement.
The advertiser agrees to indemnify the Contract rates are for the customer’s own Advertiser is responsible to notify
newspaper for all expenses incurred in commercial advertising and may not be Rosebud Media of an error in time for
connection with the collection of amounts extended or transferred by the advertiser correction before the second run. Credit
payable, including court costs and to any other party. or make-good will be given on the first
attorney and/or collection fees. ▪ Rosebud Media is not liable for insertion only. All requests for credits and
▪ An advertiser who does not maintain his failure to print, publish or circulate an adjustments are welcome for 90 days after
credit status with the newspaper shall advertisement for any reason whatsoever. any initial billing month.
be deemed in breach of contract, and ▪ The advertiser assumes sole responsibility ▪R equest for position will be honored
the newspaper may re-bill the advertiser for statements contained in the whenever possible, but is not guaranteed
for an outstanding balance due at the advertisements and indemnifies the unless position charge is selected.
earned rate or non-contract rate on the company against all loss, liability or Advertiser’s request for position is not a
newspaper’s current rate schedule. expense arising from claims of libel, condition of acceptance nor basis for a
▪ Payment terms, finance charges and unfair trade practices, unfair competition, make-good.
discounts may be revised at any time infringement of trademarks, names or ▪A dvertising is most productive when it
upon 30 days notice to advertisers. patents, copyrights and proprietary is easily understood by everyone. Please
▪ Insertion orders containing disclaimers rights and violations of the right to spell out all words, with the exception of
or conditions for publication are not privacy resulting from publication of the few standard abbreviations listed in
accepted. the advertiser’s copy or materials. The most dictionaries.
▪ For your convenience, we accept Visa, advertiser agrees to hold harmless ▪R osebud Media reserves the right to
MasterCard, Discover, and American and to indemnify the newspaper from revise, reject or properly classify any
Express. We also extend terms, subject all damages, costs and expenses of copy. Regulations require that recruitment
to credit approval, to retail and classified any nature whosoever, for which the advertising must clearly state the nature
customers. newspaper may become liable by reason of the work. Sales recruitment ads must
▪ If the advertiser utilizes the services of an of its publication or omission of the state the nature of the item or service to
agent or other third party, the advertiser advertiser’s advertising. Re-use for be sold and the basis of compensation.
and the party shall be jointly and severally advertising purposes of the newspaper’s No estimate of earnings may be made in
liable for payment and for compliance with news copy, artwork, photographs and any recruitment ad unless copy states
any agreement with the newspaper. advertising copy written or produced by “guaranteed.” All employment ads are
▪ Political advertisements must be paid the newspaper is expressly forbidden sorted alphabetically according to first
by check or credit card in advance of without prior consent of the newspaper. word used.
publication and comply with newspaper’s ▪ Rosebud Media reserves the right to edit, ▪R equest for position on classified display
political advertising guidelines. reject, revise, correctly classify or cancel advertising will be honored whenever
▪ Display ads are charged as they appear any advertisement at any time. Subject possible, but not guaranteed. Effort is
on printed page to the nearest half-inch of matter, photography and typography of made to position classified display ads at
depth. all advertising are subject to the approval the bottom of the page as near the proper
of the publisher. Receipt of copy and/or classification as possible. In-column
payment does not determine acceptance advertising, in most classifications, is
for publication. arranged by size.
26ADVE RT I S I N G S P E C IF IC AT IO N S
COPY CLOSING Needs Analysis ▪ Images must be CMYK or Grayscale. No
Please contact your Marketing Consultant RGB files accepted.
▪ Advertising copy is not considered on for current program. Our professional staff ▪ Please include a hard copy of the ad. This
time unless all components are received can assist you in your advertising planning will verify we have the proper ad and that
by deadline (text, art, photos). for best results. Budgeting monthly or yearly no elements are missing.
▪ Artwork, designs and layouts originated with sound merchandising and presentation; ▪ Any changes in PDF files are the
by the newspaper are owned by Rosebud gaining great impact by tying in with responsibility of the originator of that file.
Media. special events and yearly promotions. Our Additional work to a file, beyond loading
▪ Cancellation of advertising cannot be marketing consultants can assist your the material onto Rosebud Media’s
accepted after deadline or closing date. account or merchants association with system, will be charged at $75 per hour,
The newspaper is not responsible for the campaigns and illustrations. with a $75 minimum.
correctness of copy or materials published ▪ Rosebud Media will not be responsible
that were received after its scheduled ▪ Total or Target Market Coverage for unusable material, delays or missed
deadline. ▪ Print, insert & delivery program schedules due to errors, improperly
▪ Co-op advertising program prepared files or unclear instructions.
CREATIVE SERVICES ▪ Custom design market surveys ▪ Please consult your Marketing Consultant
▪ Digital display ads for additional information on electronic
Accepted file formats for advertising:
▪ Preprint distribution, zones or total market transmission or output.
Graphic Files: .ai, .bmp, .eps, .gif, .jpg,
▪ SEM & SEO
.pdf, .png, .psd and .tif (Where applicable,
▪ Website development ADVANCE DEADLINES
all fonts shold be outlined before
submission.) ▪ Double trucks and color advertisements
Ad Copy: Microsoft Word .doc or .docx, .rtf, CAMERA-READY ADS
are due 24 hours in advance of normal
.txt or spreadsheets in .xls, .xlsx or .csv Rosebud Media gladly accepts electronic deadlines.
Video for Digital Ads: .flv, .mov, .mp4 or media for camera-ready advertising. ▪ Advertisements requiring special services,
.wmv artwork, and ads with intricate layout or
Note: Microsoft publisher (.pub) files are ▪ Camera-ready ads must be in PDF format color specifications or extensive copy
no longer accepted for any advertising. with fonts converted to outlines or are due 24 hours in advance of normal
embedded. deadlines.
Advertising Design/Spec Layouts ▪ All graphics must be at least 200 dpi at ▪ National holiday deadlines will be
Your Marketing Consultant can explain 100%. announced.
how you can increase results by outlining a ▪ Type on a screened background of a
planned advertising program complete with density higher than 20% is not advised.
▪ Light face serif or script type is not CIRCULATION
advertising ideas and layouts. Give yourself
plenty of time — advance notice required. advisable on screened backgrounds or Contact our office for current circulation
reverses. and distribution figures. 541-776-4455
DISPLAY AD COPY CLOSING SPECIAL DAYS / PAGES / IN-COLUMN LINE AD COPY
FEATURES / SECTIONS DEADLINES
For Publication On: All Materials Due:
Sunday Wednesday, 11 AM Sections: For Publication On: All Materials Due:
Monday Wednesday, 11 AM FRIDAY Sunday Friday, 4 PM
Tuesday Thursday, 11 AM Tempo / TV Tempo Entertainment Monday Friday, 4 PM
Wednesday Friday, 11 AM Guide & TV Listings Tuesday Monday, 4 PM
Thursday Monday, 11 AM WEDNESDAY Wednesday Tuesday, 4 PM
Friday Tuesday, 11 AM Alacarte Food & Entertainment Thursday Wednesday, 4 PM
Saturday Tuesday, 11 AM THURSDAY Friday Thursday, 4 PM
Revels Friday, Noon Revels Entertainment Guide Saturday Friday, 4 PM
Tempo/TV Tempo Monday, 11 AM
Savor Wednesday, 11 AM Feature Pages: Contact your marketing consultant for
FRIDAY legal holiday schedule.
On a publication day following a legal holiday, and for Oregon Outdoors
special sections & groupings, please add 24 hours to SUNDAY
above schedules. Ad cancellations limited to above Business Section; Local Features; Comics;
closing schedules. All deadlines effective 1/1/2019 Parade; Travel; Life/At Home; Your MoneyYou can also read
