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WeBuy –
WHITE PAPER
THE FIRST ON-DEMAND
ADVERTISING PLATFORM
Authors:
Emil Guberman | Victor Nemirovsky
Yuri Voschinsky | Ilya Yulish
WeBuy
”Democracy arose from men’s thinking
that if they are equal in any respect,
they are equal absolutely.”
AristotleWEBUY White Paper Version 1.3 | 2 This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that might be considered as a recommendation, or that might be used as a basis) for any investment decision. WBY are just utility tokens which can be used only on the WeBuy platform and are not intended to be used as an investment. The offering of WBY on a trading platform is done in order to allow the use of the WeBuy platform and not for speculative purposes. The offering of WBY tokens on a trading platform does not change the legal qualification of the tokens, which remain a simple means for the use of the WeBuy platform and are not a security. WeBuy is not to be considered as an advisor in any legal, tax, or financial matters. Any information in the white paper is provided for general information purposes only and WeBuy does not provide any warranty as to the accuracy and completeness of this information. WeBuy is not a financial intermediary and is not required to obtain any authorization for Anti-Money Laundering purposes. Acquiring WBY shall not grant any right or influence over WeBuy’s organization and governance to the Purchasers. Regulatory authorities are carefully scrutinizing businesses and operations associated with Cryptocurrencies in the world. In that respect, regulatory measures, investigations, or actions may impact WeBuy’s business and even limit or prevent it from developing its operations in the future. Any person undertaking to acquire WBY must be aware of the WeBuy business model, the white paper or terms and conditions may change or need to be modified because of new regulatory and compliance requirements from any applicable laws in any jurisdictions. In such a case, purchasers and anyone undertaking to acquire WBY acknowledge and understand that neither WeBuy nor any of its affiliates shall be held liable for any direct or indirect loss or damage caused by such changes. WeBuy will do its utmost to launch its operations and develop the WeBuy platform. Anyone undertaking to acquire WBY acknowledges and understands that WeBuy does not provide any guarantee that it will manage to achieve it. They acknowledge and understand therefore that WeBuy (including its bodies and employees) assumes no liability or responsibility for any loss or damage that would result from or relate to the incapacity to use WBY, except in case of intentional misconduct or gross negligence.
WEBUY White Paper Version 1.3 | 3
Table
of Contents
01 SUMMARY 1.1 Overview 4
1.2 Distortion 4
1.3 Platform 5
1.4 Blockchain 6
1.5 WBY Token 6
1.6 Management 7
02 MARKET & 2.1 Introduction 8
OPPORTUNITY 2.2
2.3
Challenge
Reversing Advertising Process
9
9
2.4 Creating Buyer Referral Networks (BRNs) 10
2.5 Community Engagement Compensation 11
2.6 Competitive Advantage 11
03 BLOCKCHAIN 3.1 Introduction 12
3.2 Stellar Network 13
3.3 Rationale for Stellar 14
04 WEBUY PLATFORM 4.1 WeBuy on the Blockchain 15
4.2 Overview 16
4.3 Compensative Model 17
4.4 Platform Activity Mining 18
4.5 Sellers “Joining Grant” 18
4.6 Revenue Sources 19
4.6.1 Transaction Based Fees 19
4.6.2 Big Data Sales 19
4.7 Advertising 20
05 BUSINESS STRATEGY 5.1 Objective 22
5.2 Roadmap 23
5.3 Marketing Strategy 24
06 CORPORATE 6.1 Introduction 25
6.3 Advisory Board 25
07 ITO 7.1 Token Issuance 26
(INITIAL TOKEN OFFERING) 7.2 Summary 26
7.3 Unsold Tokens 27
7.4 Private and Public Sales 27
7.5 Token Distribution Event 27
08 USE OF PROCEEDS 28
09 CONTACT DETAILS 29WEBUY White Paper Version 1.3 | 4
01
Summary
01.1 01.2
Overview Distortion
WeBuy is holding Every day information about us is sold, and instead of getting paid,
a crowdsale event of we receive a flood of annoying advertisements, most of which are
WBY Tokens. WBY Tokens not even relevant for us. This has helped to create an enormous
will be used by WeBuy digital advertising market that has already passed 250B dollars in
merchants (sellers) to pay 2018.
for advertising and used
Neither the buyers nor the sellers are the big winners in this
by WeBuy users (buyers)
situation. Buyers are annoyed by excessive, poorly-targeted ads.
to pay for goods and
Sellers are frustrated by poor conversion rates from their ad spend.
services.
The only winners here are the advertising platforms.
Digital advertising is dominated by Google and Facebook,
which collectively hold about 60% of the market. Global mobile
advertising spend is predicted to reach $163 billion by 2019.
WeBuy’s vision is to correct this major imbalance. It will take the
control of the advertising world away from the giants and put it in
the hands of the WeBuy community, for the benefit of both buyers
and sellers.01 Summary WEBUY White Paper Version 1.3 | 5
01.3 WeBuy is an advanced on-demand advertising platform accessed
through a mobile application and based on a complex web of Buyer
Platform Referral Networks (BRNs), created and governed by users of the
platform (buyers). WeBuy aims to:
1) Remove the barriers that are preventing millions of businesses
around the world from maximizing sales. Platform features enable
sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero
cost. Each new seller that joins will receive a joining grant of $500
from WeBuy in the form of advertisement credits.
2) Allow consumers to be the main recipients of online advertising
spend. Hundreds of billions of dollars are paid to attract buyers.
With WeBuy it’s the buyers who receive most of that money.
3) Optimize communication between sellers and buyers to facilitate
increased lead generation, speed up decision making, and cut
transaction costs and eliminate unneeded fees.
WeBuy will grow into a comprehensive global network through
individual consumers and clients creating Buyer Referral Networks
(BRNs) by inviting sellers (stores, etc) and new potential buyers
(consumers and clients) to join WeBuy. In turn, these potential buyers
are compensated using a part of the funds spent by their stores
and service providers (sellers) on advertising to WeBuy users. Active
buyers in WeBuy earn money as partners. The more active they are,
the more they can earn.
Every dollar spent on WeBuy advertising will be distributed between
the buyer who sees the advertisement, the buyer who introduced the
seller to WeBuy, and the platform itself via a Community Engagement
Compensation program.
With WeBuy, sales are generated in two ways:
4) Sellers buy advertisement products that allow them to
communicate directly with buyers that have already expressed an
interest in purchasing a proposed product or service.
5) Buyers issue SellMe profiles that describe the product or service
they want to buy. SellMe’s are visible to the relevant WeBuy stores
(sellers) in the buyer’s defined geographical area. If they have
advertised, the sellers can see the buyer and can communicate
directly in real-time to promote their products, leading to a buy/no
buy decision by the buyer.
Consequently, buyers find the products and services they want, at
the best price, and sellers can reach potential customers (or clients)
who are known to be interested in their specific products/services.
Customer acquisition and transaction costs are cut.01 Summary WEBUY White Paper Version 1.3 | 6
01.3 01.4
Blockchain WBY Token
The use of Blockchain technologies, from The WBY Token will fuel the WeBuy
the start, will provide full transparency network which will support rapidly
and reliability. The decentralized ledger increasing volumes of commerce. It will be
in combination with the user-friendly used:
application/platform will create a self-
1) By the Sellers, in order to purchase
sufficient ecosystem, once committed
advertising opportunities
ownership can be verified and
confirmed for Community Engagement 2) By WeBuy, in order to pay the buyers
Compensation. their share of the sellers’ advertising
spend
The WeBuy model will be implemented as
3) By the buyers, in order to purchase
a Stellar Smart Contract. Transactions will
products and services from sellers
be verified using cryptography asymmetric
keys. By utilizing a Stellar Smart Contract, 4) Generally, to save transaction
WeBuy ensures that, the system of costs – made possible by fast and
compensation is fully automated. Sellers cheap Stellar (XLM) blockchain-based
build closer relationships with customers transactions
(and clients). Sellers also enjoy greater
WeBuy will be a cross border system,
confidence that advertisements will be
working in a similar way everywhere. This
seen by buyers, who are not only more
demands a payment system based on a
likely to buy, but who have also made it
single token. The use of WBY token will
known that they have an active interest in
facilitate fast transaction processing times
their products and services.
and cheap transactions.
WeBuy aims – with your help and
support – to be a purely Decentralized
Autonomous Corporation (DAC) within
three years. This will be achieved by
transferring the platform functionality and
income into a decentralized blockchain
based system.01 Summary WEBUY White Paper Version 1.3 | 7
01.5 Emil Guberman, CEO – Former programmer
Management
and founder of a series of successful
businesses (http://eiggroup.co). Experience in
founding, financing, and managing companies
and complicated international projects in
Israel, USA, UK, Russia, and Kazakhstan.
Victor Nemirovsky, CPO – Over 20 years’
experience in software engineering and
The founding management leading development teams to successfully
team provides a good deliver solutions and products in automotive,
mix of experience and robotics, automation, and A/V control
understanding of the industries. In 2010, co-founded iRule which
relevant technologies and was sold to an industry leader in 2016.
markets.
Yuri Voschinsky, CTO – Experience leading
teams in data processing, big data, cloud
computing, and real-time control for more
than 20 years. As the software engineering
director for Eyeona, he managed all aspects of
design and development for a retailer loyalty
platform.
Ilya Yulish, CIO – Technology evangelist,
cryptocurrency and blockchain enthusiast
with over 20 years’ experience in software and
business development, holds several patents
in telecommunications network enhancement.
Held senior positions at Fasternet, Comverse,
AT&T, Olive Software, and others.WEBUY White Paper Version 1.3 | 8
02
Market &
Opportunity
The Digital Advertising market today is characterized by:
02.1
1) Slow Market Penetration – more than 500 million small and
Introduction medium enterprises worldwide offer products and services that
could be marketed better with online advertisement, however, less
than half of these businesses even advertise online because of the
ineffectiveness of the existing advertisement techniques for SMEs.
In addition, approximately 90% of retail purchases are still made
offline. This means that hundreds of millions of businesses are left
out of the online retail space. WeBuy aims to take advantage of this
opportunity by bringing a major portion of these businesses into the
world of effective online advertising.
2) Monopolies in Advertising – Facebook and Google control the bulk
of digital ad spend. eMarketer1 expects digital ad spend in the US to
grow 15.9% in 2017 to $83 billion in revenue. Facebook ad revenues
jumped 32.1% and Google 14.8%. Overall, Google controls 40.7%
and Facebook has 19.7% of the U.S. digital ad market. WeBuy aims
to decentralize this dedicated economy in order to build a better and
more equitable ecosystem. The goal is that the half trillion dollars
that are spent each year on digital advertising will mainly be used to
compensate the time and effort of the end users.
NET US DIGITAL STATUS 2016 2017 2018 2019
AD REVENUES,
BY COMPANY, 2016–2019 Google $29.43 $35.00 $40.08 $45.69
billions YouTube $2.92 $3.88 $4.43 $4.96
Facebook $12.37 $17.37 $21.57 $25.56
Note: includes advertising that
appears on desktop and laptop Instagram $1.61 $3.08 $5.40 $6.84
computers as well as mobile phones,
tablets and other internet-connected Microsoft $3.34 $3.60 $3.84 $4.04
devices, and includes all the various (Microsoft & Linkedin)
formats of advertising on those Linkedin $0.73 $0.81 $0.92 $1.02
platforms, net ad revenues after
company pay traffic acquisition costs Oath $1.27 $3.60 $3.69 $3.77
(TAC) to partner sites
Amazon $1.12 $1.65 $2.35 $3.19
Source: Twitter $1.36 $1.21 $1.16 $1.16
company reports, eMarketer,
Sep 2017 Yelp $0.62 $0.72 $0.84 $0.98
Snapchat $0.30 $0.64 $1.18 $2.04
IAC $0.50 $0.45 $0.41 $0.38
Yahoo $2.25 – – –
TOTAL DIGITAL AD SPENDING $71.60 $83.00 $93.75 $105.44
1. http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-
year-says-emarketer/02 Market & Opportunity WEBUY White Paper Version 1.3 | 9
02.2 WeBuy aims to correct each of these imbalances by operating an on-
demand advertising platform with built-in virality, powerful growth
Challenge incentives, and an easier experience for customers (or clients) and
better customer targeting for merchants.
Bringing such a large number of businesses online, especially into a
single platform, would normally require thousands of agents who would
need to approach the businesses, convince them to join and guide
them through the process of creating their online retail space. With
WeBuy, that process is redundant. This on-demand advertising platform
belongs to buyers with the Buyer Referral Network (BRN) mechanism
that they create.
02.3 WeBuy offers a mobile application that allows buyers to describe the
product or service they want to buy. The description (“SellMe”) is visible
Reversing to all relevant WeBuy Sellers in the buyer’s geographical area, enabling
Advertising them to see, communicate, and promote their product or service to the
buyer in real time.
Process To further encourage ad view and to nudge the buyer into making a
purchase, a portion of the advertising fee is added to the buyer’s WeBuy
wallet.
The typical internet user sees more than 4,000 advertisements every
month. WeBuy offers its members an opportunity to earn a significant
amount of WBY tokens by viewing relevant ads.02 Market & Opportunity WEBUY White Paper Version 1.3 | 10
02.4
Creating The Buyer Referral
Network (BRN)
Being paid for seeing ads is not all there is. WeBuy is a new word in the
Sharing Economy – providing the platform users the opportunity to benefit
from taking an active part in platform growth. Buyers on WeBuy create their
own Buyer Referral Network (BRN) by inviting SMEs to join the platform.
The selection of SMEs is completely open and is not limited to businesses
frequented by the buyers.
The WeBuy platform includes all of the tools needed by the buyers
to select and invite SMEs and for those SMEs to integrate with the
platform.
The owner of the BRN receives a significant amount of the budget, paid by
the seller that he/she invited according to the CEC (Community Engagement
Compensation) Policy.
This way, any amount paid by the SMEs for advertising is distributed between
the WeBuy platform, the buyer who views the advertisement, and the buyer
who introduced the SME.
The stores build a closer relationship to customers and have confidence that
their advertisements will be seen by buyers who are likely to buy – buyers
who show an active interest in their products or services. Customers receive
rewards in the form of WBY tokens that they can use on the WeBuy platform
WeBuy is the first on-demand advertising platform truly created and
owned by buyers.02 Market & Opportunity WEBUY White Paper Version 1.3 | 11
02.5 02.6
Community Competitive
Engagement Advantage
Compensation
The WeBuy ideology is based on two main The world of commerce in general, and
concepts: online advertising in particular, is very
1) Sellers must pay to communicate competitive. As described above, it is
with buyers, resulting in buyers being dominated by giants such as Google,
compensated for their engagement, Facebook, Microsoft, and a number of
based on the amounts paid by other large and aggressive players.
sellers. They pay by purchasing Their services allow advertisers to choose
advertisements which in turn are seen from a range of products, including ads
by the buyers. targeted at well-defined demographics,
2) The Seller is always part of a Buyer search-related ads, and free, or almost
Referral Network (BRN) established free, online presence.
by the buyer who recruited them to However, none of those services provide:
WeBuy. As a result, any active buyer
in WeBuy is compensated for his/ 1) Buyers with the means to earn money
her engagement in the form of WBY by creating their own referral networks
tokens. The more active the buyer, the 2) Buyers with the means to earn money
more tokens can be earned. Those by viewing advertisements
WBY tokens can be exchanged for FIAT
3) A flexible and effective solution for
currency or used to buy goods and
SMEs
services from sellers on the WeBuy
platform. 4) Mutual and real-time connectivity
between product searches and
relevant nearby merchants
5) Real time social network, based on
areas of interest
WeBuy offers an entirely new way for
buyers and sellers to meet and engage.WEBUY White Paper Version 1.3 | 12
03
Blockchain
03.1 Matching advertising, commerce, and ecommerce with a decentralized
vision is quite an interesting concept. We don’t speak here about a shop
Introduction accepting payment in cryptocurrencies. Those already exist. We speak
here about an evolutive scientific vision that will deploy blockchain
technology to revolutionize the way sellers and buyers interact. In WeBuy’s
vision, our on-demand advertising platform will completely overhaul the
world of commerce, including e-commerce and online advertising.
Blockchain makes this possible by providing a reliable, open, and
programmable accounting system. It is a shared peer-to-peer distributed
ledger (distributed database). It is a peer-to-peer transaction management
system without an intermediary. The transactions are verified by a
network of nodes and recorded in a public distributed ledger called
blockchain.
Solutions using blockchain can be built to maintain a continuously growing
list of cryptographically secured data records protected against alteration
and modification. It sets up trust, accountability and transparency while
streamlining business processes.
Blockchain can help reduce expense and unpredictability of working edge
devices or connecting servers. Blockchain distributed ledger simplifies the
development of cost-effective business systems where anything can be
tracked and exchanged, without requiring an essential central control.
Using blockchain removes the characteristic of infinite reproducibility
from a digital asset. It confirms that each unit of value was transferred
only once, solving the long-standing problem of double spending.
Blockchains have been described as a value-exchange protocol. This
blockchain-based exchange of value can be completed more quickly, more
safely, and more cheaply than with traditional systems. A blockchain can
assign title rights because it provides a record that compels offer and
acceptance.
The long-term objective is to achieve Decentralized Autonomous
Corporations (DACs) which are open, self-organized collectives
coordinated by economic incentives and self-executing code, cooperating
around shared goals.
Powered by the network effect, DACs provide an economic model and
incentive for the production of open, shareable resources. With the
creation of more open resources, DACs will be able to scale indefinitely
while staying agile and coherent, and in many cases outcompete existing
corporate structures.
DACs have attracted top talents in the blockchain space, holding promise
for more efficient and resilient organizations.03 Blockchain WEBUY White Paper Version 1.3 | 13
03.2 Ethereum ERC20 does not meet our needs and here is why.
Stellar Traditionally,tokens have been issued on the Ethereum network in the
form of ERC20 tokens. ERC20 tokens are easy to issue and are infinitely
Network customizable using Ethereum’s smart contract language. However, recent
events have highlighted some weaknesses of the network, including
slow transaction processing times for the network during ICOs and
increasingly expensive gas prices (by fiat standards) for transactions and
smart contract execution.
Moreover, many organizations require only basic tokens; they adopt
the risk of Ethereum’s Turing complete programming language without
taking advantage of many of its benefits.
Stellar is the best choice for projects that do not require complex
smart contracts but require fast transaction processing time and cheap
transaction fees.
With ERC20 tokens, it takes a great deal of money and time to put your
token on decentralized exchange, while Stellar features a decentralized
exchange where any Stellar network token can be instantly traded
without relying on a third party exchange to list the token. This means
that newly issued tokens can be traded on day 1.03 Blockchain WEBUY White Paper Version 1.3 | 14
Rationale for Built-in decentralized exchange
Stellar There are literally thousands of new tokens being issued this year.
Each one will have to find some exchange to list them. Users will have
to make accounts at random exchanges to be able to buy certain tokens
and, inevitably, many of these tokens won’t get listed.
Stellar was designed from the ground up to support efficient trading.
Any token created on Stellar can be bought and sold immediately
on Stellar’s decentralized exchange by means of Stellar’s native offer
mechanism. An organization does not have to rely on a third party
exchange like Bittrex or Poloniex to list or make the market for them.
This all means one less unknown since you don’t have to trust
someone to list your token.
Greater security
While Stellar is less expressive than Ethereum, the simplicity of its
transaction model creates fewer pitfalls and hence can improve the
security of applications that do not require the full generality of
Turing-complete smart contracts. Simply put, Stellar’s model of atomic
multi-operation transactions leads to more auditable code, limits
uncertainty, and decreases the risk of harm from bad actors who may
exploit program vulnerabilities.
Significantly cheaper and faster
As ether (ETH) obtains higher valuations, computation and transactions
are becoming increasingly expensive. Stellar does not require any “gas”
to execute programs and only requires a negligible transaction fee
(.00001 XLM – a fraction of a fraction of a penny) to discourage users with
malicious intent from flooding the network with transactions.
The median transaction time on Stellar is 5 seconds, compared to
approximately 3.5 minutes on Ethereum.
And to conclude: Stellar offers 3-5 sec confirmation time (versus
3 minutes on Ethereum). The transaction fee is cheap as well – the cost
of 300k transactions is around 1 cent. On Ethereum, gas for the same
amount of transactions will cost a pretty penny – around 8K USD.
And with 3000+ transaction per sec (7 on Ethereum) – Stellar is the best
choice for us.WEBUY White Paper Version 1.3 | 15
04
WeBuy Platform
04.1 Blockchain is a basic requirement of the WeBuy on-demand
advertising platform with respect to the following:
Webuy on Transparency & Trust – Ability to ensure the correct actions in
the Blockchain terms of transactions that are dependent on compensation, so that
all participants are confident that they will receive what is due to
them, without the involvement of third parties. For example, details
of which sellers are in which Buyer Referral Networks (BRNs) are
maintained and can be seen at any time.
Immortality – System contents and structures are not dependent
on some outside or external management, so the positions of buyers
and their networks remain consistent, independent of outside events.
Usage of WBY Tokens – Allows immediate payment between
platform participants, not related to location or any other factor.
These objectives can only be achieved using blockchain technology.04 WeBuy Platform WEBUY White Paper Version 1.3 | 16
04.2 The main idea of WeBuy is to create a platform that will decentralize
the future of the digital advertisement world and make it profitable
Overview for all. It is an advanced on-demand advertising platform accessed
through a mobile application and based on a complex web of Buyer
Referral Networks (BRNs), owned by users of the platform (buyers).
WeBuy aims to:
• Remove the barriers that are preventing millions of businesses
around the world from maximizing sales. Platform features enable
Sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero
cost. Each new seller that joins will receive a joining grant of $500
This section describes the from WeBuy in the form of advertisement credits.
WeBuy financial model, • Allow consumers to be the main recipients of online advertising
covering the commercial spend. Hundreds of billions of dollars are paid to attract buyers.
activity on the WeBuy With WeBuy it’s the buyers who receive most of that money.
platform. It is supposed to
• Optimize communication between sellers and buyers to facilitate
give a high-level overview
increased lead generation, speed up decision making, cut
of the general logic and transaction costs, and eliminate unneeded fees.
mechanisms.
WeBuy will grow into a comprehensive global network through
The description helps individual consumers and clients creating Buyer Referral Networks
to highlight the system (BRNs) and inviting sellers (stores, etc) and new potential buyers
elements that can be (consumers and clients) to join WeBuy. In turn, these potential buyers
improved by using are compensated using a part of the funds spent by their stores and
blockchain mechanisms service providers (“Sellers”) on advertising to WeBuy users. Active
to both make the system buyers in WeBuy earn money as partners. The more active they are, the
more transparent and more they can earn.
more trustworthy.
Every dollar spent on WeBuy advertising will be distributed between
the consumer (or client) who sees the advertisement, the consumer
who introduced the seller to WeBuy and the platform itself via a
Community Engagement Compensation program. With WeBuy sales
are generated when buyers and sellers are effectively matched.
Buyers issue SellMe profiles describing the products or services
they want to buy. SellMe’s are then sent to the relevant WeBuy
stores (sellers) in the buyer’s defined geographical area. By paying
for advertisements sellers can approach the buyer, via a range of
advertising methods, including communicating with the buyers directly
in real time and promote products to new customers, leading to a buy/
no buy decision by the buyer.
Consequently, buyers find the products they want, at the best
price, and sellers can reach potential customers who are known to
be interested in their specific products. Customer acquisition and
transaction costs are cut.04 WeBuy Platform WEBUY White Paper Version 1.3 | 17
04.3
Compensation Model
The mechanism of the WeBuy WeBuy Platform
compensation model includes five parts: It should be noted that:
Communicating Buyer (CB) – is the 1) The compensation for RB are never
buyer who communicates with the seller taken from the CB or BRNOs, but from
(reviews ad, talks, reviews message, uses the WeBuy platform and it is always
the WeBuy payment system to pay sellers). equal to 10% of the compensation
reached by the CB or BRNO.
Referring Buyer (RB) – is the buyer who
invited the CB to join WeBuy. 2) The % of the CB or BRNO
Compensation is 20% minimum and
Buyer Referral Network Owner 40% maximum depending on its
(BRNO) – is the buyer which owns the status.
network to which a specific seller belongs.
3) The status depends on the level of
Referring Buyer Referral Network activity (Please see table below).
Owner (RBRNO) – is the buyer which has
invited a BRNO to the WeBuy Platform.
REFERRED QUESTIONS QUESTIONS ANSWERED REFERRED STORES
STATUS SHARE (%) REVIEWS
MEMBERS ANSWERED ONLINE AFTER PURCHASE (SERVICES)
Silver 20% I n i t i a l
Gold 25% 20 20 20 20 10
Platinum 30% 50 50 50 50 30
Diamond 40% 100 100 100 100 75
* Compensation will be paid in WBY tokens only.04 WeBuy Platform WEBUY White Paper Version 1.3 | 18
04.4 04.5
Platform Activity Sellers
Mining “Joining Grant”
Buyers’ activity is the main engine for the The buyers’ advantages are clear in
success of the WeBuy platform. the WeBuy platform. It will be necessary
to ensure that the sellers which are invited
The term mining is not related to any
will be motivated immediately to use the
classic cryptocurrency mining techniques.
platform actively.
It simply means that the funds (tokens)
will only be released into the system as a To achieve this, each seller will receive
result of WeBuy users’ activity. a joining grant of $500 from WeBuy in
the form of advertisement credits.
In the short term the following mining
The rules of the WeBuy Community
activities are planned:
Engagement Compensation (CEC) will
1) Inviting New Buyer (INB) – Sending apply to the Joining Grant exactly as it is
an invitation to new buyers will applied to other compensation.
perform the mining required.
The grant will be receivable by verified
Confirmation of the second side
stores.
(WeBuy application download and
registration) will complete another
1/4 of the mining. Both sides will be
awarded an INB-Reward.
2) Inviting New Seller (INS) – Same idea
as for Inviting New Buyer (INB), the INS-
Reward will be WBY tokens, pending
registration completion by the seller.
This will complete the mining cycle and
reward the buyer with additional WBY
tokens.
3) Reviewing Store (RS) or Answering a
question – Each review or answer to
another buyer’s question that passes
moderator review will perform a
mining activity, giving a reviewer 1/10
of the RS-Reward.04 WeBuy Platform WEBUY White Paper Version 1.3 | 19
04.6 The forecasts are based on a single revenue source, being a
percentage of the total amount spent by sellers on advertising.
Revenue Some potential additional sources are discussed in this section.
Sources 04.6.1
Transaction Based Fees
WeBuy is a 0-fee platform, but the platform could charge sellers a fee
for selling their products or services through the platform payment
mechanism in the future. The fees collected would be used to top up
the funds required as compensation for community engagement,
however, during the first three years there will be no transaction
based fees. It is important to note that this is an option – not a given.
Chances are that it might never be implemented.
04.6.2
Big Data Sales
After a certain time the information about SellMes, regions,
comments, and so on will become of great interest to other parties.
This data could be sold via transparent rules and the income of the
sale distributed as follow:
• 12% for sellers to spend on advertising on the platform.
• 88% distributed to buyers only, according to the SellMe activity of
the buyer.04 WeBuy Platform WEBUY White Paper Version 1.3 | 20
04.7
Advertising
The basic model is that sellers will purchase adverts which will be
transmitted and displayed to buyers in response to the SellMes they
issue.
Beyond the advertisement credits received as part of the joining grant,
sellers will pay for adverts by using WBY Tokens that they will acquire by:
1) Receiving payments from buyers in return for supplying goods or
services.
2) Purchasing the tokens through the platform.
Sellers will have the option of creating and designing their
advertisements by utilizing either the mobile or web application. More
sophisticated adverts will be produced through the web application that
will offer several templates and design options.
As shown in the table below, several advertising modes will be available.
It must be emphasized that adverts are only displayed to buyers who
have circulated SellMes. Consequently, the adverts will only target people
who have declared their interest and conversely, buyers will not be
pestered with irrelevant and annoying messages.04 WeBuy Platform WEBUY White Paper Version 1.3 | 21
THE FOLLOWING PRODUCTS ARE AVAILABLE
FOR PURCHASE BY THE SELLERS:
PRODUCT EXPLANATION
Pop-up Ad The buyer has defined a new SellMe that
describes his needs and enabled pop-up
ads in his settings. Local stores that carry
relevant products and services will be
shown to the buyer.
Store Landing After defining a SellMe, the buyer chooses
Page Ad one of the matching stores, and reviews its
deals and extended store information.
Call the Buyer If enabled by buyer, the seller can call the
(Voice / Video) buyer with a matching SellMe using the
WeBuy audio or video chat feature.
Buyer Calls Instead of calling the WeBuy store from
from the Map the landing page, the buyer can make a
call directly from the map.
Seller Club Member Sending notifications about new deals or
Notification products to buyers who have added the
store to their list of Favorites.
The prices may vary according to location and other factors. While the
base of the prices will be presented in local fiat currency, volatility of
the WBY token will not influence the purchase price (in both directions).
Prices will always be presented in both the FIAT currency (the user
should be able to choose which one) and WBY.WEBUY White Paper Version 1.3 | 22
05
Business
Strategy
05.1
Objective
The clear objectives are:
• To establish WeBuy as a leading on-demand advertising platform.
• To take an increased share of the overall market.
• To provide the optimum solution to the market’s current domination by a small
number of major corporations such as Google, Microsoft, and Facebook.05 Business Strategy WEBUY White Paper Version 1.3 | 23
05.2
Roadmap
2020
• Hosting
• Marketing tools
DAC Infrastructure • Open Source preparation
development • Management tools
Customized
Q4 2019 SellMe
• Alexa,
Additional Google Home (…)
platforms • WIX, Shopify (..) SellMe
integration • WeBuy SDK Open API
Q3 2019
• CRM
• Stores networks Matching
Seller • Desktop support System
Extended • Community based • Image recognition
Features stores KYC • ML
REVENUE
Q2 2019
GENERATING
TOKEN Buying Social Network
6 weeks after ITO DISTRIBUTION Groups Features
EVENT
07.03
Q1 2019
PUBLIC SALE
07.02
06.02
PRE-SALE Full Stellar Anti-Fraud Platform
07.01 Integration System Launch
06.01
Q4 2018
PRIVATE SALE:
CURRENT
Pilot Ready
Product
FINANCE PRODUCT05 Business Strategy WEBUY White Paper Version 1.3 | 24
05.3
Marketing Strategy
The priority will be to create brand awareness and bring into the marketplace influencers
who are able to attract both buyers and merchants. Initial efforts will focus on five
demographics located within strict geographical limits:
• Sales professionals
• Purchase managers
• SME consultants
• The start-up environment, including entrepreneurs and financiers
• Students
The main motivation for members to add stores and invite other members will be to
obtain more WBY tokens from the application. The marketplace’s initial turnover is likely to
be relatively low as stores wait for audience growth before buying advertising.
Accordingly, there will be significant spending by WeBuy on marketing to quickly grow the
community.
WeBuy’s brand-building will use three quick-growth strategies:
1) Following the audience targeting strategy taken by early Facebook, the branding
campaign will initially concentrate on specific geographic areas or a small country, like
Israel.
2) Media for the campaign will be published on all social media platforms; platforms that
allow geographic, professional, and hobby targeting.
3) Direct invitations will be issued by WeBuy staff to detect early challenges in attracting
new stores.WEBUY White Paper Version 1.3 | 25
06
Corporate
06.1 06.2
Introduction Advisory Board
WeBuy UK LIMITED Vered Itzhaki, Token Economics Advisor
is a UK company Cryptoeconomics Expert Advisor. 20+ years in managing
incorporated in 2018. and hedging financial risks, advising companies on
Founders have rich and financing, and providing solutions to complex financial
successful experience issues.
in setting up new
companies, especially
Alex Averbuch, Strategic Advisor
in the Internet and Experienced Finance & Marketing professional with
Blockchain arena. WeBuy a demonstrated history of working in the Investment &
has been funded by its Credit insurance and Foreign Trade Finance industry.
founders in the form of
work or in capital.
Jared Polites, Marketing Advisor
New York-based blockchain marketing specialist, Partner
at Blockteam Ventures, writer at CryptoCoinsNews, and
Former FBI Analyst.
Tumennast Erdenebold (Ph.D), Blockchain Advisor
S. Korea-based Post-Doctoral Researcher in Blockchain
Sciences and member at the Blockchain Economic
Forum.
Ismail Malik, Blockchain Advisor
Leading expert in the blockchain field, founder and
CEO of Blockchain Lab, editor in chief of ICOcrowd, +20
years experience in technology related startups and
entrepreneurship.
Ariel Ezrahi, Legal Advisor
The Slaughter and May Professor of Competition Law at
the University of Oxford and the Director of the University
of Oxford Centre for Competition Law and Policy. His
research and commentary have been featured in The
Economist, The New Yorker, Wall Street Journal, Financial
Times, The Guardian, Nikkei, New Scientist, Politico, WIRED,
BBC, and other international outlets.WEBUY White Paper Version 1.3 | 26
07
Initial Token
Offering
07.1 07.2
Token Issuance Summary Token
WeBuy plans on conducting
a token sale. Symbol: WBY
WBY tokens will be sold at a fixed Total Supply: 1,000,000,000
price denominated in XLM (Stellar Lumens)
Available for Sale: 300,000,000
and the initial supply will be dependent
on the quantity of WBY tokens sold. Token Price: $0.25 (before discount)
Accepted Currencies:
FIAT + Cryptocurrencies
Minimum Transaction Amount
for the Sales: 1 XLM = 0.2 USD
Soft Cap: $5,000,000
Hard Cap: $25,000,000
* According to May 2018 Exchange rate.07 Initial Token Offering WEBUY White Paper Version 1.3 | 27
07.3 • All unsold tokens in the Private Sale will go into the
Public Sale.
Unsold Tokens • Team and Advisor Tokens will be locked for 24 and 12
months respectively after the Initial Token Offering (ITO).
• All unsold tokens will be moved to the Foundation Pool
to be used for all marketing efforts required to promote
WeBuy.
07.4 • 30% to be sold in the Sales
Private • Private Sale: Current – January 6th, 2019
and Public • Pre-Sale: January 7th, 2019 until February 6th, 2019
Sales • Public Sale: February 7th, 2019 – March 7th, 2019
• If the Soft Cap is not met, refunds will be made via
smart contracts
07.5
Joining Grant Reserve
Token 53%
Allocation
The allocation of
total WBY tokens will Contributors
be as follow: (during the ITO Sales)
30%
Team (24-month
lockup period)
10%
Advisors (12-month
lockup period)
7%WEBUY White Paper Version 1.3 | 28
08
Use of Proceeds
Administrative
12.73%
Development
14.57%
Marketing
39.97%
Operations tasks
32.73%
14.57% of the funds raised will be allocated for expanding the development
of WeBuy Blockchain technology and the platform to be able to cater for
the growth of WeBuy, while 39.97% will be spent on the marketing of the
platform to create awareness and the adoption of WeBuy among consumers
and SMEs. Operational tasks will use 32.73% of the funds dealing with legal,
manpower and IT issues when 12.73% of the funds will be used to manage
the operation from a pure administrative point of view.WEBUY White Paper Version 1.3 | 29 09 Contact Details Address: WeBuy UK, 36 Great St. Helenʼs, London, United Kingdom, EC3A 6AP Contact Us: Email: info@wby.io Social Media Platforms: Telegram: https://t.me/wby_io Facebook: https://www.facebook.com/wbyio Twitter: https://twitter.com/@wby_io LinkedIn: https://www.linkedin.com/company/wby/ BitcoinTalk: https://bitcointalk.org/index.php?action=profile;u=2150923 Discord: https://discord.gg/2RwAc3P Medium: https://medium.com/@webuy_io Reddit: https://www.reddit.com/user/WeBuyOfficial Quora: https://www.quora.com/profile/webuy
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