MEDIA PACK 2021 NEWS AND INTELLIGENCE FOR HOTEL OWNERS AND OPERATIONS DIRECTORS - Boutique Hotelier
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NEWS AND INTELLIGENCE FOR HOTEL OWNERS AND OPERATIONS DIRECTORS MEDIA PACK 2021
PRINT In numbers
B 3,273
outique Hotelier provides business intelligence for owners, operators and de-
cision makers in boutique, lifestyle and design-led properties in the UK.
The market-leading monthly magazine and online portal, including daily
e-newsletters, is the only publication targeted at this hospitality sector. Monthly circulation
to hotel owners,
boutiquehotelier.com • January 2021
In addition to providing news and exclusive interviews, comment and analysis, debate
and examples of best practice and innovation, Boutique Hotelier supports the industry operations directors &
and drives its news agenda with reports and research into the industry. general managers.
Boutique Hotelier is published by ITP Promedia Publishing, a global publisher
8,182
headquartered in Dubai, with offices in London, India and Bahrain.
INSIDE
Average monthly readers,
OUR EXCLUSIVE
8-PAGE BIG BRAND
REPORT
based on 2.5 readers for
each copy.
boutiquehotelier.com • October 2020 boutiquehotelier.com • November 2020 boutiquehotelier.com • December 2020
THE HOT SEAT
HOTELIERS UPDATE ON
CROCKERS HENLEY TRADING CONDITIONS
REINVENTING THE
TRADITIONAL CHEF’S TABLE
KEEPING WELL STAYING AFLOAT
INSIDE CASH IN ON THE DEMAND
RECRUITMENT FOR WELLNESS BREAKS
SPECIAL FAMILY-RUN LAKE
DISTRICT HOTELS
GOOGLE ANALYTICS SPECIAL FEATURING THE TECHNOLOGY
BRACES FOR 2021
TOP TRICKS TO WIN A DEDICATED JOBS SOLUTIONS WORTH
BOARD DRIVING CHANGE INVESTING IN
BUSINESS ONLINE INDUSTRY CALLS FOR A BOOKING TRENDS
3,770
MINISTER OF HOSPITALITY PREDICTIONS FOR
THE FUTURE OF
ON THE MARKET TRAVEL
THE TOP LOTS FOR
SALE THIS MONTH NEW OPENING
THE NEW NOBU
NAVIGATES ITS
LAUNCH DATE PLUS
BREAKING NEWS FROM
THE INDEPENDENT
BEST NEW HOTELS 2021
HOTEL SECTOR
CULT KEEPING CALM HOSPITALITY Premium, private hotel
FOLLOWING
ENTREPRENEUR JULIAN DUNKERTON ON PIONEERING
AT CARBIS BAY
JOSE AND STEPHEN BAKER, OWNERS OF CORNWALL’S
HEROES DISCOVER THE BEST NEW BOUTIQUE HOTEL OPENINGS PROMISING TO TAKE THE
MARKET BY STORM THIS YEAR, AS THE INDUSTRY BRACES TO BOUNCE BACK FROM 2020.
properties managed
SHOP PMS FOOD DELIVERY TECH CLINIC MINISTER OF HOSPITALITY
A NEW HOSPITALITY CONCEPT THAT FOCUSES ON WE REVEAL THE WINNERS OF THE FIRST EVER BOUTIQUE
by Boutique Hotelier
DELIVERING A PREMIUM GUEST EXPERIENCE, SUITED TO CARBIS BAY HOTEL, FOCUS ON THE NEXT PHASE OF COVER IMAGE COURTESY HOTELIER 2020 CHAMPION AWARDS, RECOGNISING THE
THE NEW WAY OF TRAVEL, AT A FAIR PRICE INVESTMENT AFTER A PROFITABLE SUMMER SEASON OF STUDIO 104 SHINING STARS OF THE LAST 12 MONTHS
readers.
THE POWER OF PRINT CIRCULATION BY JOB ROLE
ADVERTISING IN BOUTIQUE HOTELIER OFFERS NUMEROUS COMMERCIAL BENEFITS:
15%
CREDIBILITY INTEGRITY FREQUENCY AUDIENCE 10%
Boutique Hotelier is Boutique Hotelier is built Boutique Hotelier is published Our database is fully researched 20%
published by ITP Promedia on an editorial policy that 12 times a year, providing the from scratch and maintained,
Publishing, a leading places huge emphasis on market with a monthly digest giving you the guarantee that 40%
global publisher with some the integrity, quality and of original news, trends and your message is being seen by
15%
of the most respected, richness of its content. Our features. We will work with the most influential buyers of
sector-leading B2B and team work hard to bring you to create a campaign that hotel equipment, services and Hotel owner
consumer magazines the market the information delivers a consistent message supplies in the UK. Some of these Hotel directors
within its portfolio, and it needs to know, creating that is read by prospective operations and procurement General managers
offices in London, Dubai a compelling publication buyers of your products professionals are responsible for Procurement manager/director
and India. that suppliers benefit from month after month. multiple sites and annual budgets Other
being associated with. that run into the millions.
DIGITAL Leaderboard
In numbers
B
1040px x 120px
outiquehotelier.com is a dedicated web portal
for the boutique and lifestyle hotel industry, Website traffic grew year-
representing a truly valuable opportunity for on-year by 48% in 2019
advertisers. By advertising on boutiquehotelier.
com and within the site’s associated daily e-newsletters,
organisations of all sizes can now communicate infor-
mation about their company, products, services and
promotions to highly-targeted hospitality industry pro- Tower Banner
Over 75,100
page impressions per
300px x 600px
fessionals working in the UK. You’re speaking directly to
the owners, operators and key management personnel month
that make the decisions in this lucrative sector.
Opportunities include:
• Daily e-news alert banners
• Dedicated e-shots
MPU
Over 45,000
unique users per month
650px x 250px
• Online supplier spotlight stories
• Website advertising
Daily e-newsletter goes to
DIGITAL
2,600
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
boutique hoteliers and key
decision makers
METRICS FLEXIBILITY BRANDING PROMOTIONS
Digital advertising Digital artwork can be Your digital artwork on this Online campaigns take place
packages include changed, updated and rotated 100% dedicated boutique in real time, so if you advertise
Average open rate
45%
clickthrough reports on a weekly or monthly hotel portal will ensure your digitally, buyers can immediately
that explain how visitors basis, offering you a unique brand is at the forefront of take advantage of your
responded to your opportunity to customise buyers’ minds, helping to company’s offers and promotions.
campaign, giving you full your campaign, communicate increase awareness of your With banners, wallpaper and MPU
analysis of how many multiple messages and products and enhancing the positions available on the website
people it reached and the promote different offers. With profile of your company to and daily news alert, we can help
level of engagement. digital advertising you can drive the industry’s most influential you choose the online medium
traffic straight to your website. procurement specialists. that best delivers your message.
2021 SPECIAL REPORTS BESPOKE EVENTS
SPECIAL REPORTS MAJOR EVENT PREVIEWS (*bonus circulation) • Roundtable opportunities
As a multi-platform publisher, we can work with
THE BIG BRAND REPORT you to organise events tailored to your specific
JANUARY
BOOKING SOFTWARE & PMS needs, including roundtables.
FEBRUARY • Roundtables allow you to gain thought
leadership on an industry topic while providing
BATHROOMS
a platform for you to communicate your
MARCH
AMENITIES & TOILETRIES message objectively and network with key
individuals.
APRIL POWERLIST EDITION DISTRIBUTED AT ALL TRADE EVENTS INCLUDING IHS
SPECIAL EDITION: ECO-FRIENDLY, • You choose the topic to be discussed, and then
MAY SUSTAINABILITY
INDEPENDENT HOTEL SHOW - AMSTERDAM work in partnership with Boutique Hotelier
to decide on panellists, before setting out the
CATERING EQUIPMENT FOCUS
agenda for the session.
JUNE COMMERCIAL KITCHEN SHOW
TEA & COFFEE
• Debates are lively and engaging and a great
SPA & WELLNESS SPECIAL way to be seen as a real thought leader in your
JULY sector.
UNIFORMS
BEDS & BEDDING • All roundtables are followed by extensive
AUGUST post-event print and online coverage and
BOUTIQUE EXPERIENCES SPECIAL REPORT photography.
HOTEL 360
SEPTEMBER SPECIAL EDITION: DESIGN & DECOR
100% DESIGN
ROUNDTABLE IN PARTNERSHIP WITH ROUNDTABLE IN PARTNERSHIP WITH
ROUNDTABLE DEBATE: FOUR HOURS
A DAY IS THE
LENGTH OF TIME THE
WOWING GUESTS WITH SKY HIGH STANDARDS AVERAGE UK ADULT
RECRUITMENT & TRAINING INDEPENDENT HOTEL SHOW TELEVISION AND WIFI PLAY A VITAL PART IN THE SATISFACTION OF
EACH AND EVERY GUEST WITHIN YOUR HOTEL, AND IN THIS FAST-PACED
ENVIRONMENT, CHOOSING NOT TO KEEP AT THE FOREFRONT OF CONSUMER
SPENDS ONLINE”
Mark: I think that was generally led by
OCTOBER
the companies installing them, which
BH AWARDS DEMAND COULD HAVE A DAMAGING IMPACT. WE GOT TOGETHER WITH SKY
TO LOOK AT HOW FANTASTIC TECHNOLOGY CAN ENHANCE THE GUEST
EXPERIENCE AND BRING YOU A BOOST IN REVENUE IN RETURN.
led to the lease agreements and it was
the pay TV companies offering a rev-
enue, not offering to sell it to you, but of-
fering it as pay monthly and it’s almost
IHS PREVIEW SPECIAL DECOREX THE PANEL
Warren Miller,
free and not chargeable and Wifi isn’t char-
gable – for us here it’s one of the biggest
selling points that it’s free. Technology is
The session was hosted at
The Arch, London in the
been a natural progression that they
are still offering some of the high speed
internet connectivity but have replaced
a TV revenue stream with a Wifi reve-
Martini Library Room.
General manager, Number 10 Manchester changing – the worse thing you want is to nue stream.
Street Hotel have better technology at home than you
Mark Kenyon, do at your hotel and we have to be careful slow and not reactive. Seeing what the or something and to then be charged Eva: And it was to balance the books,
Managing director, SCS Technologies that we stay ahead of that and ahead of the future holds as well, for me again it’s £20 extra, just irritates us. I suppose when that came in, it was a revenue
SPECIAL EDITION: TECHNOLOGY
Adam Raphael, market – and that’s I think where we need simplicity – even as technology moves the hotels feel that, look if they are pay- stream depending on the size of your
Editor, Good Hotel Guide to be and in a way that it’s economical for along and things get developed, push- ing £400 a night, then why not get them business, that could earn you £25k
both hoteliers and companies as well. ing the boundaries. But a simple prod- to pay £420 and why should they notice - £75k per year and suddenly it was
Eva Mount,
General manager, The Arch London uct in the hotel where guests can have a it, but they do! switched off overnight, so owners and
NOVEMBER SLEEP & EAT EVENT
Andy: Some of our research suggests that lot of similarities is key. companies wanted you to be able to
Andy Kydd,
half of visitors into hotels have Sky at home How does poor Wifi or a below- give them an alternative. But a lot of
Head of product, Sky Business
in one form or another – that home from Eva: We rarely ever get any guests call- par entertainment package im- good hotels bit the bullet and said we
home experience – so going in and getting ing down and saying they need help pact on a hotel’s reputation? will stop it on this date and did – I think
Q: Put yourself in the shoes of a hotel guest; a selection of channels and being able to with the TV or the Wifi and that’s what Adam: In the past, hotels used to that from a guest perspective that’s im-
BH AWARDS you walk into your bedroom and what’s the
first thing you notice about the television?
Mark: The first thing I look for is the quality of picture
and sound – is the TV of a size I have at home? You
feel that the entertainment has been taken
care of. A TV with great content on it I re-
ally think sets the scene for a guest as soon
as they walk through the door.
you want. You want to be able to give
guests a seamless service where they
are happy and it is simple to use for
them. That’s why it’s worth investing
charge for plain and simple Wifi – again
a huge mistake – I can understand it in
a way because if my revenue source of
telephones and everything went pear
proved the service overall.
Andy: It’s not an ‘either’, ‘or’. A lot of
conversations I have are, well it’s either
have a benchmark of the TV you have at home, plus I in, to make sure you’re giving guests the shaped and I suddenly needed to get Wifi or TV, but actually what I’m pick-
need a range of channels that I’m able to watch. Q: How much importance do guests service that you want to. some incremental revenue I can see ing up around the table – is that they
place on the standards of Wifi and why one would be tempted to go down want an ‘and’; guests want both, they
Adam: The first 60 seconds is absolutely crucial when TV now? Andy: Four hours a day is the length that route but I’m interested to know need that connectivity. They want the
HOUSEKEEPING
coming into a hotel room. Do you like it? Is it going to Adam: Recently we received an email from of time the average UK adult spends why shrewd people who run hotels, do Wifi but also the great entertainment.
be noisy? Is it comfortable? Will the TV work? So there a hotelier in Scotland, who said that the online. So in coming to a hotel there is make these mistakes, no longer prob- Over 80% of hotel guests would pre-
are an awful lot of factors that you have to consider in first question guests ask is never what time that expectation of staying connected ably, but they did initially. fer to watch content on the big screen if
two or three minutes and you have to make up your is breakfast? Can you help with my bags? and not having stress. It’s a known dis-
DECEMBER
mind very quickly as to whether the room will suit you It’s always do you have Wifi and what’s the order now, people having that stress
and of course, televisions must be a key aspect of that. password? We could stop doing breakfast, when they are unplugged.
remove all TVs from the rooms, yet we
Eva: From my perspective, it needs to be easy to use, could still do good business if we had Wifi. Adam: It is interesting though, the
because you expect to be able to turn it on and use it It is interesting that that is the key thing. more expensive the hotel, the more
LAUNDRY SYSTEMS very easily. Certainly for this hotel – now we are in
August – we are full of families and children and we
need to be able to provide kids’ TV all the time; mov-
ies are very important and we have TVs in the bath,
Another thing, yes you want the password
but don’t give me some ghastly password
that is full of digits and numerals – it has to
be simple. In fact I prefer no password, but
they are inclined to charge for various
types of things, like bandwidth and this
irritates our readers a lot. They go to an
expensive hotel, they want to download
which is something that all kids think is amazing. I understand you have to sometimes. something and they are then asked for (L-R) Mark Kenyon, SCS Technologies, Warren
Quite often you’ll see them before they go to bed or at a bandwidth and actually I think that’s Miller, GM at Number 10 Manchester Street and
breakfast in the morning and they’ll always comment Warren: I think simplicity is key. For a totally counterproductive because ac- session chair Zoe Monk.
* Features may be changed at the editor’s discretion 24
on the TV in the bath. I think it’s important that it’s
BOUTIQUE HOTELIER | September 2016
long time, systems had been quite clunky, tually they are forking out £400 a night
September 2016 | BOUTIQUE HOTELIER 25
BH_Issue 37_24-27_Sky Roundtable_7987339.indd 24 25/08/2016 06:48:09 PM BH_Issue 37_24-27_Sky Roundtable_7987339.indd 25 25/08/2016 06:48:16 PM
SO WHY SPONSOR THE ANNUAL
THE AWARDS?
• Exposure and profile allows you to benefit from
BOUTIQUE
high-profile branding to the industry before,
during and after the event. HOTELIER
• Networking opportunities with senior decision-
makers within the UK’s leading independent
hotels and international hotel groups.
PERSONAL SERVICE
• Increase your credibility through association
with our leading magazine, website and awards.
• Create new business opportunities through
STAR AWARDS
higher brand presence among current and
potential customers.
• Gain valuable profiling in Boutique Hotelier
through awards-related editorial coverage and
post event write-ups.
• Be seen as the market leader in your chosen
area by sponsoring the award that suits your
company.
• Raise the profile of your products and services
with an influential and affluent audience.
Feedback from the 2019 ceremony DATE: TBC for 2021
Free-flowing Champagne, canapés and networking
“Thank you so much for last night. Still in shock about
TIME: 7:00pm ‘till late
N
winning. It was an amazing evening, and thank you to all
the team for organising.” Andrew Nightingale, general
ew for 2021, will be the Boutique Hotelier Awards. A black-tie, glittering awards ceremony held at
manager, The Montagu Arms
a central location on the first day of the Independent Hotel Show, the event celebrates staff, hotel
and supplier excellence across the hospitality industry.
“A very big thank you for last night and for believing in me
Prior to the event, we ask owners and managers of boutique and lifestyle hotels to nominate hard-work-
,I have a permanent smile on my face at the moment and
ing staff, newly-refurbished properties and dedicated supplier services in a number of categories. The nominations
feel very proud.” Sarah Gaskin, concierge, The Headland
are then whittled down to a shortlist before culminating in a the award ceremony on the evening in October. High
profile members of the hospitality industry, employees and innovative owners and managers will be in attendance.
“Congratulations on pulling together a nice evening. It
Boutique Hotelier presents a range of opportunities for companies to sponsor these prestigious awards, from net-
was great to see so many people recognised for their
working to category support and table sales, which not only make their mark in the hospitality industry, but also
efforts. Nice to see a good mix across the country and age
gain nationwide exposure in various press such as newspapers and online coverage.
profiles.” Richard Palmer, managing director, Devonshire
Hotels
COMMERCIAL OPPORTUNITIES
CONTACTS
PRINT AND ONLINE ADVERTISING RATES
RATE CARD FOR BOUTIQUE HOTELIER EDITORIAL CONTACT
POSITION SPECIFICATIONS PRICE
price per insertion ZOE MONK
PRIME POSITIONS Senior Editor
Front Cover Image 205 X 275MM (300 DPI) £3,500 020 3176 4237
Inside Front Cover 205 X 275MM £2,200 zoe.monk@itppromedia.com
Opening Double Page Spread 205 X 275MM (TWO PAGES) £3,000
Second Double Page Spread 205 X 275MM (TWO PAGES) £2,750 COMMERCIAL CONTACTS
Outside Back Cover 205 X 275MM £2,500
Early Right Hand Page 205 X 275MM £2,000 RICHELLE RIMMER
Roundtable Event Actual Event & 4 page write up £5,000 Commercial Manager
Full Page Advertorial 205 X 275MM £2,500 020 3176 4232
Double Page Advertorial 205 X 275MM (TWO PAGES) £4,000 richelle.rimmer@itppromedia.com
STANDARD ADVERTISING
Double Page Spread 205 X 275MM (TWO PAGES) £2,500
Full Page 205 X 275MM £1,800
Half Page Horizontal 175 X 116MM £1,200
Half Page Vertical 85.5 X 232MM £1,200
Quarter Page 175 X 42MM £750
Options including inserts, tailored supplements, magazine wraps, bookmarks and series discounts are available on request
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