MEDIA PLANNER 2022 - District Administration
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Targeted Account-Based
Content Creation
Lead Generation Marketing
2022
MEDIA
Print and
Newsletters
Digital Advertising
PLANNER
The Leading Information
Resource for K-12 District Web Seminars
Professional
Leadership
Decision-Makers and Events
Development
Utilize a fully integrated network of
marketing solutions to access and engage
our powerful audience.
Research
DistrictAdministration.com
Your Connection to District Decision-Makers Your connection to K-12 Decision-Makers
The DA Audience Represents K-12 Leadership
Our readers include all members of the purchasing team who actively use DA media when
seeking solution partners that address district needs.
DA Audience
DISTRICT LEADERSHIP BUILDING-LEVEL
Superintendent, Assistant Superintendent, Deputy TECHNOLOGY
Superintendent, Associate Superintendent, Regional LEADERS
Superintendent, Exec. Director of Education Service Agency,
Education Department Officials, Other District Leadership
TECHNOLOGY MANAGEMENT
CIO/CTO, IT Director, Director of BUSINESS AND FINANCIAL
Education/Computer Technology, MANAGEMENT
Instructional Media, MIS, Library/Media Chief Financial Officer, Business Officer,
Center, Audio-Visual Services, Network Director of Business, Business Manager,
Administrator and related functions Finance, Purchasing, Safety/Security
Director, Transportation, Health/Nursing,
Human Resources, Food Services,
Grants, Federal Funds, Title I, Title II,
Title VI and related functions
PRINCIPALS
CURRICULUM/ACADEMIC MANAGEMENT AND ASSISTANT
Curriculum Director or Administrator, Subject Area PRINCIPALS
Supervisor (including Mathematics, Reading, Science,
English, Social Studies), Director of Pupil Personnel
Services, Directors/Coordinators of Gifted, Special SCHOOL BOARD
Education, Vocational Education and Professional PRESIDENTS
Development, Director of Guidance and related functions
DistrictAdministration.comYour Connection to District Decision-Makers Your connection to K-12 Decision-Makers
District Administration connects your brand with school district leaders at every step
in their buying journey. Our media platforms guide our audience to make informed
decisions about best practices and research-based approaches designed to help them
improve teacher quality and increase student achievement across their districts.
Aligning your brand with DA’s powerful solutions will result in a multi-layered
marketing strategy that delivers a greater impact and ROI for your organization.
Lead Generation
DA reinforces leadership, maximizes brand exposure and accelerates your business by
identifying and delivering your targeted titles. The DA audience development team uses
firmographic and demographic data to build your designated audience, ensuring that the right
people are engaging with your content.
Content Syndication Account-Based Marketing
This highly-targeted promotional campaign Target, discover and spend wisely.
leverages your gated content assets and delivers ABM takes a strategic approach to
them via an outbound promotional campaign in target your defined organizations
order to stimulate or capture interest and drive and decision-makers.
downloads. These powerful targets are delivered
on a CPL (cost per lead) basis, reliant only on the Your journey begins with a
qualifiers you set forth. campaign strategy that includes
defining audience personas at
targeted accounts. We engage key
prospects and continue to provide
Partner Emails insight into their behavior. We
Co-branded email broadcasts deliver your further seek to influence them with
message directly to your targeted list from our high-value content at the moment
trusted brand. The DA content studio uses your they need it. Our client-specific
messaging and accompanied asset to design dashboards present the campaign
an email that will be broadcast to influential progress and the status of your
school district decision-makers. Live lead reports, targets in real-time, allowing for
including email addresses, are available on- immediate follow-up.
demand in our user-friendly DA dashboard.
No content? No problem.
Web Seminars We are your custom content
These live events reinforce your industry creators. DA’s experienced team
leadership on a topic of importance to educators, of education writers can develop
all while boosting your sales pipeline with relevant and compelling multimedia
qualified leads. Our web seminar team facilitates assets to support your lead-
scheduling, promotions, and registrations, generating marketing strategy.
helping you create a compelling program that ✔ Case Studies ✔ White Papers
attracts and engages your targeted audience. ✔ Articles ✔ Infographics
✔ Thought Leadership Q&A
DistrictAdministration.comYour Connection to District Decision-Makers Your connection to K-12 Decision-Makers
Brand Awareness
Increase your brand’s visibility with our qualified subscriber base. Native and display
advertising solutions in DA’s print and digital magazine, website, trusted partner sites and
expertly curated newsletters engage readers with your brand messaging in a format that
inspires trust and spurs action.
DistrictAdministration.com Newsletters
Our site enables deep engagement with We offer native and banner advertising
high-impact advertising content and opportunities designed to deliver your
provides more premium opportunities to marketing solution in a format that
meet your marketing goals. Run-of-site engages subscribers and motivates them
banner packaging aims to create brand to act. You will have access to live lead
awareness across our site, reaching a wide reports with contact information for
network of K-12 decision-makers. everyone who clicks on your content.
DA Daily – Connecting with the widest
audience of school district leaders
in the resource they rely on – and
High-Yield Digital Ad Targeting respond to – every weekday
Ensure that your programmatic ads
are viewed on the trusted sites your DA Tech – Tailored specifically to the
customers and prospects frequent. This leaders responsible for purchasing and
direct solution couples the best in-network implementing technology solutions for
engagement with a web extension their districts
strategy of DA’s trusted partner sites DA Weekend Roundup – A collection
to maximize brand reach and message of the week’s most important K-12
exposure. stories, for a deeper weekend read
Print and Digital Magazine
More than a media brand, DA is a trusted
resource for school district leaders.
Focused on solutions and informed by a
commitment to helping education leaders
discover and employ best practices from
districts across the U.S., DA magazine’s
print and digital editions reach 164,000+
K-12 decision-makers per issue.
Market Intelligence Survey
Use research insights to drive strategic marketing decisions. Our content team will develop
a brief survey to measure the pulse of your target market, and deliver a custom report with
a summary of survey findings. Do you want a greater return on your research investment?
We can transform your results into an asset to support your lead-generating strategy.
DistrictAdministration.comYour Connection to District Decision-Makers Your connection to K-12 Decision-Makers
Events and Conferences
We offer exhibit and sponsorship opportunities at events that are directly aligned with the
leading media brand in the K-12 market, and programmed by noted educators with a strong
understanding of the audience and current trends.
The mission of DA’s leadership programs is to DA’s flagship National Superintendents Summit
provide cutting-edge professional development Collaborative professional development
to school district leaders. We provide a summits are designed exclusively for senior
collaborative learning environment with district leaders to address challenges and
peers and partner sponsors in order to inspire advances in their areas of expertise.
innovation and leadership excellence in K-12 Academies
education. Graduate-style programs provide the skills,
Membership resources and support structure for aspiring
Members enjoy access to leadership district leaders to successfully step into a senior
development tools tailored to their roles and administrative role.
expertly curated information resources for their
school communities. daleadershipinstitute.com
F UTURE FETC® is the nation’s largest independent event focused on leveraging
of EDUCATION
TECHNOLOGY ® technology to drive K-12 student success. This blockbuster event
CONFERENCE has become the most effective way to get your message in front of
qualified K-12 edtech decision-makers from across the country and
around the world, who evaluate, recommend or approve purchases for
their schools and districts.
fetc.org
F UTURE
of EDUCATION
LRP’s National Institute is a special education conference unlike any
TECHNOLOGY ®
other. It’s your unique opportunity to get in front of influential special
CONFERENCE education directors and other high-level pupil services administrators
from across the nation — all in search of the latest innovations to ensure
their students receive high-quality services.
lrpinstitute.com
For more details and to customize your media program, contact:
F UTURE
of EDUCATION
East: Rachel Davis 678.521.7584 rdavis@lrp.com
TECHNOLOGY ®
West: Paul Milnamow 847.647.0416 pmilnamow@lrp.com
CONFERENCE
A Vice President of Media Sales, Education Markets:
LRP Conferences LLC,
Event James Callan 404.353.5276 jcallan@lrp.com
A Business Unit of LRP Publications
360 Hiatt Dr • Palm Beach Gardens, FL 33418
For events and conferences:
Tel. No.: 561-622-6520 Companies A-M: Stephanie Chiavaras 617.784.3577 schiavaras@lrp.com
DistrictAdministration.com Companies N-Z/Leadership Institute:
Steve Bevilacqua 561.622.6520 ext. 8655 sbevilacqua@lrp.com
DistrictAdministration.comYou can also read
