Media presentation 2021 - Edition Ventures
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Media presentation 2021
1/ PRINT
L’Officiel Belgium
The L’Officiel Belgium
a real woman,
modern, influential and chic,
aged between 25-55,
fashion and art conscious,
connectedand
connected andinternational,
internianal,
urban,
a digital native,
ready to explore
& conquer (more of) the world.What We Do PRODUCTS • Print magazines • Multi-country digital platform • Branded content • Video production • Experiential marketing programs • Display and print advertising • Social media activation • Creative events • Live events coverage SERVICES • 400 worldwide journalists, photographers and content creators to tell the stories of our partners • Powerful level of brand engagement and awareness • Access to the best talents • Knowledge of the brand targets • Knowledge of the consumer needs, capability to drive the consumer • Capability to target the message
L’Officiel Belgium
Our Luxury DNA N° 6 MARS/AVRIL 2020
WWW.LOFFICIEL.BE
L’Officiel has captured the French spirit Greenhushing
of elegance and couture’s top talents L’ère de la mode
clean
since 1921. It now stands as the
ultimate style selection media and Catwalk
directly supports the activity of Le printemps
des Belges
International fashion and luxury brands
featured in the magazine.
Key Numbers
Target:
Women 22-55 years old Spécial Mode
Circulation:
30 000 - 15 000 NL + 15 000 FR
WHITE
Periodicity 4 Issues / year
N°6 Mars/Avril 2020 - 5,60€
Instagram: 6,3 K
Facebook: 4,2 K
Mila en Louis Vuitton.L’Officiel Luxembourg
N° 7 ÉTÉ 2020
WWW.LOFFICIEL.BE
The ambition of L’Officiel
Luxembourg is to offer the
Glam, luxe,
magazine with a Luxembourg ultrachic...
footprint. Food, fashion, culture, Le maillot
superstar
art… All about inspiration by the Hotspots
Grand Duché. Les plus
beaux spas
du monde
Key Numbers
Target
Women 22-55 years old
Spécial
Circulation
2500 BE WELL
Periodicity:
4 issues / year
N°7 Été 2020 - 5,60€
Jorja Smith, Billie Eilish, Little Simz, Flohio,
Hannah Diamond, Art School Girlfriend, Charli XCX,
Charlotte Lawrence, Lolo Zouaï, Marc Jacobs
Xxxxx
Chiara
en Scelsi
LanvinenetValentino.
Boucheron.L’Officiel Hommes Belgium Our Luxury DNA for men L’Officiel has captured the French spirit of elegance and couture’s top talents since 1921. It now stands as the ultimate style selection media and directly supports the activity of International fashion and luxury brands featured in the magazine. Circulation: 30 000 Periodicity: 2 issues/year : April & October Language: NL + FR
L’Officiel Art International Art is a lifestyle The ambition of L’Officiel Art is to offer a new kind of magazine where artists uncover and describe our times from multiple dimensions and perspectives, in order to reveal a different point of view on the world and on contemporary art. L’Officiel Art is a mirror for our times, seen through the spectrum of art. Through a series of exceptional encounters, the magazine reflects the true territory of art, constantly feeding from and fuelling other cultural fields: fashion, design, architecture, lifestyle, cinema and music. Art as lifestyle, and as a way of fully embracing our times. Issue Sept 2019. Circulation: 15 000 Periodicity: 2 issues/year : April & October TARGET : CIRCULATION : 15 000 COPIES 25-55 YEARS OLD PERIODICITY : 1 ISSUE A YEAR (SEPT 2019) Language: English
CALENDAR 2021
TIMELINE
Date of Reservation Deadline
L’OFFICIEL Theme
appearance Deadline Material
MARCH/APRIL ISSUE 19/03 19/02 05/03 Green Fashion Issue
Beauty & Be well +
MAY/JUNE ISSUE 21/04 22/03 07/04 Special Art & Design Issue
Summer Travel & Luxe
SUMMER ISSUE 11/06 11/05 17/05
issue
Fashion Special
SEPT/OCT ISSUE 24/09 24/08 30/08
Anniversary 100 years
Luxe & Art & Design
NOV/DEC ISSUE 25/11 25/10 04/11
Winter Fashion issue
L'OFFICIEL HOMMES
MEN ISSUE 09/04 09/03 19/03 Men
Men - Fall Issue special
MEN ISSUE 22/10 22/09 01/10
anniversary 100 yearsRATES PRINT
RATES 2019
STANDARD ADVERTISING SPACE € PLUSPROPOSITIONS €
Surface Insert c/1000
Single page 7.500 2 pages 187
124
Double page 15.000 4 pages 250
140
PREMIUM POSITIONS € 6 pages 313
184
8 pages 345
Placement
Additional possibilities* Theme special (supplement)
Opening spread, cover 2,3 19.955
Advertorial L-shaped cover
Second spread 16.800
Z-cover Plastic cover
Thrid spread 15.505
Gatefold (front or backside) Backingcard (with tip-on)
Fourth spread 14.280
Enveloppant Outset
Fifth spread 13.770
Lenticlar 2/3 cover Sponsoring: poster, booklet, calendar
Sixth spread 13.770
Banderol Tailormade special
Page facing content 1 (rhp) 8.875 Exclusive transparant wrap
Page facing content 2 (rhp) 8.520
Separated spread / Consecutive spread 15.505
Page facing colofon 8.160 Circulation L’OFFICIEL BE 30.000 15.000 FR/15.000 NL
Page facing general colofon 7.905 Circulation L’OFFICIEL Luxembourg 2.500 FR
Page facing editors letter 7.950 Single page L’Officiel Luxembourg 2.800 €
Page facing news 7.905
Page facing contributors 7.905
C3 8.570 The reservation deadline is two weeks prior to the material deadline. Cancellation periods first options on prime
positioning eight weeks prior to the reservation deadline (and ten weeks prior the material deadline).
C4 14.280
* Rates on requestRATES PRINT ART
L’OFFICIEL ART & DESIGN - RATES 2019
STANDARD ADVERTISING SPACE € PLUSPROPOSITIONS €
Surface Insert c/1000
Single page 5.250 2 pages 187
124
Double page 10.500 4 pages 250
140
PREMIUM POSITIONS € 6 pages 313
184
8 pages 345
Placement
Opening spread, cover 2,3 13.970 Additional possibilities* Theme special (supplement)
Second spread 11.760 Advertorial L-shaped cover
Thrid spread 10.855 Z-cover Plastic cover
Fourth spread 9.995 Gatefold (front or backside) Backingcard (with tip-on)
Fifth spread 9.640 Enveloppant Outset
Sixth spread 9.640 Lenticlar 2/3 cover Sponsoring: poster, booklet, calendar
Banderol Tailormade special
Page facing content 1 (rhp) 6.215
Exclusive transparant wrap
Page facing content 2 (rhp) 3.965
Separated spread / Consecutive spread 10.855
Page facing colofon 5.710
Page facing general colofon 5.535 Circulation L’OFFICIEL ART & DESIGN BE 15.000 EN
Page facing editors letter 5.565
Page facing news 5.565
The reservation deadline is two weeks prior to the material deadline.
Page facing contributors 5.565 Cancellation periods first options on prime positioning eight weeks prior to
C3 6.000 the reservation deadline (and ten weeks prior the material deadline).
C4 9.995 * Rates on request2/ DIGITAL
DIGITAL /
Instagram: 6,3 K followers
Facebook: 4,2 K followers
Event
Event
Celebrate your
Celebrate yourspecial
specialcalendar
calendar
(launching anniversary)
(launching anniversary)bybyorganizing
organizing
an event
an event or
or partnering
partneringwith
withL’Officiel.
L’Officiel.
Sponsoring via
Sponsoring viacocktail
cocktailorordinner
dinner
launching.
launching.
Want to sponsor our event ?
We are organizing an event in May for
the launch of the Belgian edition.
KEY NUMBERS L’OFFICIEL BE
Pageviews: 350K
Unique pageviews: 320K
Unique Visitors: 280K
Av Time on page: 02:16Age Sex
Instagram: 6,3 K followers
Facebook: 4,2 K followers
Women MenRATES DIGITAL
CASES PRINT + DIGITAL CAMPAIGN VALENTINO Covershoot + 4P article + 2P ad with testers Digital campaign with native Articles, Social media and a bannering campaign.
CASES PHILIPS We created a video on how our editors get ready ‘in a jiffy’ for PFW with the latest Philips curling iron and Steam & Go. This video was shared on lofficiel.be, boosted on our social Media Channels, published in a dedicated newsletter and we shared a competition on IG to win a Philips Steamer.
CASES
CASES YSL
EXPERIENCES
EXPERIENCES
EXPERIENCES https://www.youtube.com/watch?v=ZGhbqNJ5T1k
EXPERIENCES
PUBLISHER Manoëlle Sepulchre manoelle.sepulchre@lofficiel.be +32 495 28 31 91 EDITORIAL Céline Pécheux celine.pecheux@lofficiel.be +32 473 46 06 38 ADVERTISING Alexandra Devacht alexandra.devacht@lofficiel.be +32 473 93 94 97 MARKETING & COMMUNICATION Lauren Soukiassian lauren.soukiassian@lofficiel.be EDITORIAL WEB FR Géraldine Verheyen geraldine.verheyen@lofficiel.be EDITORIAL WEB NL Elke Sockeel elke.sockeel@lofficiel.be
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