MEDIAKIT 2021 Stand: 08/2021 - Media Impact
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Mr ICON
MEDIAKIT 2021
Stand: 08/2021
1
ICON
Portfolio
ICON 9x a year
Mr ICON twice a year
ICONmagazine.de ICON live/digital
@icon.magazin ICON on instagram
ICON events more than media
2
Mr ICON
THE LIFESTYLE-MAGAZINE FOR MEN
Successfully launched a new type of a magazine
concept on a larger scale with a guaranteed
minimum print run of 320,000 copies*.
Mr ICON is a line extension of the ICON brand and
benefits from the world-renowned style expertise of
founder and editor-in-chief Inga Griese.
Mr ICON appears twice a year as a supplement in
WELT AM SONNTAG, Saturday and Sunday.
3
* The guaranteed minimum print run of Mr ICON is not the same as the total print run of WELT AM SONNTAG.
Mr ICON 2021
EDITOR‘S QUOTE
“It is men’s turn.
The stereotypes time is over: Men with character are required. Environmental
consciousness is not just for “softies”, a car is not “the enemy” and attitude is
no ballet exercise. Clichés are obsolete, personality makes all
the difference. Neither sense of well-being, nor enjoying lifestyle and transformation
are a female prerogative…
All this can be experienced the men’s way.
Perhaps the “King” at the grill enjoys a facial mask later on in the night, a CEO likes
to cycle to his office, an apprentice buys a three piece suit, all this because they
wish to do so, because they like to do so.
This is the spirit of Mr ICON’s, ICON’s brother. Come with us and discover the
adventure of being a man. Ropes and hooks are provided and we are very much
looking forward to our next trip together!”
Inga Griese,
Founder and Editor in chief ICON
4
Mr ICON 2021
POSITIONING
ZEIT
Magazin
Handelsblatt
Supplements in
Newspapers
Magazin
Retail-
Products
Supplements in Magazines
5
USP
Why Mr ICON…
- innovative lifestyle magazine with an interesting range
of topics
- Part of the internationally successful luxury magazine
group ICON
- Attractive scale: guaranteed minimum circulation of
320,000 printed copies*
- Lead Awards 2018: Launch: „Comtemporary
magazine for men on International level“
6 * Mr ICON does not appear in the total print run of WELT AM SONNTAG, Mr ICON does not appear in WELT AM SONNTAG kompakt.
TOPICS
Moodboard:
Tips, tricks, guys: Pictures, people and stories of
this issue
Stories:
Stories and Stars, Cars, Adventure, Music,
Shootings & Dresscode
Shopping:
Fashion, beauty, watches for men
7
SCHEDULE 2021
Mr ICON I Mr ICON II
Issue date* 27.03./28.03.2021 30.10./31.10.2021
Early booking deadline** 01.02.2021 06.09.2021
Booking deadline 19.02.2021 24.09.2021
Material deadline 01.03.2021 04.10.2021
Guaranteed minimum print run***: 320.000 copies
*Subject to change, **Closing date for cover pages and ad-specials,*** does not correspond to the total print run of WELT AM SONNTAG, Saturdays and
Sundays
8
Mr ICON 2021
AD-FORMATS AND RATES
Agreed fixed placements (e.g. placement as the first in an industry or product group) entitle the publisher to charge a placement surcharge.
9 subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
Mr ICON 2021
AD-SPECIALS AND RATES
Bound inserts Format Rate**
Supplement
Up to 4 pages max. 246 mm x 291 mm 110 €
Up to 8 pages max. 246 mm x 291 mm 126 €
Up to 4 pages – with add-on max. 246 mm x 291 mm 123 €
Up to 8 pages – with add-on max. 246 mm x 291 mm 140 €
Glued inserts***
Postcard 105 mm x 148 mm 60 €
Scent seal max. 128 mm x 183 mm 82 €
Booklet max. 196 mm x 251 mm 85 €
Loose inserts
Up to 20g max. 226 mm x 271 mm 120 €
Up to 30g max. 226 mm x 271 mm 130 €
Up to 40g max. 226 mm x 271 mm 140 €
The first technical station is charged at a surcharge of 10%. Partial circulation is possible for glued inserts and loose inserts on request, these are charged at a
surcharge of 10%. Ad special bookings in the total circulation are treated with priority. Further Ad specials are possible on request.
10 Subject to changes / ad special orders are only binding for the publisher after submission of a binding sample of the ad special and its
reconfirmation. **Ad specials are not discountable, but AE-capable. *** If applicable, technical costs will be added.Mr ICON 2021
AD-SPECIALS
4-pages Covergatefold Altarfalz
8-pages bound-
outside + inside + 2nd cover page + page 3 insert as „Altarfalz“
Gross price: Gross price:
154.700€ ** plus 22.000 € technical costs*** 132 € per Thousand = 42.240 €
When booking a Covergatefold the reservation of the Opening Spread has to be cancelled. With a print run of 320,000 copies (finished supplement or plus production costs)
Subject to changes * Ad special orders are only obligatory for the publisher after providing a mandatory sample of the ad special and its reconfirmation.
11 ** Ad specials are not discountable but AE-capable. Possibly plus technical costs.
*** Technical costs are neither discountable nor AE-capable.Mr ICON 2021
ADVERTORIALS
Advertorial in Mr ICON:
- Advertisement with an editorial appearance
- Creation by publisher in close consultation
with the customer
- Marking with the word “Anzeige“ (Ad)
Gross price:
Double page 58.000 € plus 4.290€ creative costs*
Single page 35.000 € plus 2.290€ creative costs*
More pages: Price upon request
12 *For finished advertorials, the creative costs are no longer applicable. Motif release required by the publisher.Mr ICON 2021
TECHNICAL SPECS
Format W x H : 246 mm x 291 mm
2/1 pages W x H (incl. double bleed in the fold*): 492 x 291 mm
Printing process Cover/Content:: sheet offset/gravure printing
Paper Cover: 250 g/m2 HFMC
Important:
Inside pages: 65g/m2 UPM Ultra Matt G
For double page spread please
Resolution 300 dpi deliver two single pages including
double bleed in the fold,
Trim 5 mm on all sides
Processing Perfect bound (adhesive binding)
Address Proofs
ICC-Profil Cover: PSO coated v3 (51L)
Ad Production
Inside pages: PSR LWC PLUS V2 M1 Herstellung News Media Print
Axel Springer SE
Colours Euro olours 4/4
Axel-Springer-Straße 65
Date delivery PDF/X-1a, PDF/X-3 or PDF/X-4 10888 Berlin (Germany)
Data delivery address Apdtp-berlin@axelspringer.de
https://transfer.axelspringer.de
http://www.duon-portal.de
13 *Double bleed in the fold between 3 mm and 5 mmMr ICON 2021
SOCIAL MEDIA
Instagram: icon.magazin sponsored posts & stories
- icon.magazin is ICON's social media platform, launched on
Instagram in 2020.
- Here, the editorial team posts behind-the-scene stories, personal
insights during interviews and ICON fashion shootings.
- Sponsored Insta posts experience authenticity through the trust
of users in the ICON brand.
- 4 sponsored posts will be played over a period of 4 weeks.
4 Sponsored Posts: 200,000 AIs, 17.1K followers (08/2021)
Insta Posts gross price: 10.000 € (plus 800 € creative costs)
Insta Stories: gross price: 10,000 € (plus € 4,000 creative costs)
14CONTACT
ICON GROUP
Carola Curio Jacqueline Ziob
Publisher ICON / Mr ICON / UHREN Object Manager ICON / Mr ICON
+49 (0) 151 5433 1679 +49 (0) 151 4404 7877
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com
Media Impact GmbH & Co. KG
Axel-Springer-Straße 65,10888 Berlin Germany
www.mediaimpact.de
www.iconmagazine.de
Find here your personal contact in your region!
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