MEMBERSHIP PROSPECTUS 2020/2021
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEMBERSHIP
PROSPECTUS
2020/2021
A U S T R A L I A ’ S F A V O U R I T E P L A Y G R O U N D
GOLD COAST BROADWATER
CONTENTS
4 INTRODUCTION 13 BASE MEMBERSHIP LEVELS AND SUMMARY OF BENEFITS
Membership Matrix
6 WHY BE A MEMBER
14 BUSINESS EVENTS
7 TESTIMONIALS Business Opportunities
Bidding
9 LEADING THE WAY Digital Media
Digital and Social Familiarisations and Site Inspections
Supporting Your Online Reputation Cooperative Marketing Opportunities
Eligibility
10 WELL CONNECTED
Our Partners 16 THE COMPLETE PACKAGE
Our Members DestinationGoldCoast.com
Visitor Information Centres
12 HERE FOR YOU Out of Region Surcharge
Conditions of Membership
Supporter Membership
Restaurant Membership 18 IN SAFE HANDS
Associate Membership Our Board
Tourism Membership
2 3
MEMBERSHIP
PROSPECTUS
INTRODUCTION
TALLEBUDGERA CREEK
TOURISM IS THE LARGEST ECONOMIC SECTOR ON THE GOLD COAST. EMPLOYING MORE THAN 42,000 PEOPLE IN 3,000 BUSINESSES. IN 2019, 14+ MILLION
VISITORS CONTRIBUTED $6 BILLION TO THE GOLD COAST’S ECONOMY.
Destination Gold Coast (DGC) is a not-for-profit, marketing organisation that VISITOR MARKETS
promotes the Gold Coast as a premier leisure, business and events destination
Approximately 92% of the 14.2 million visitors to the Gold Coast in 2019*
on behalf of more than 500 members and 26,000 businesses that contribute to
came from within Australia, with the vast majority residing on the eastern
the Gold Coast tourism levy.
seaboard, concentrated in the capital cities of Brisbane, Sydney and
DGC is a team of dedicated professionals who are passionate about promoting Melbourne. Of this domestic market, 79% were day trip visitors** or drive
the Gold Coast to visitors and potential visitors as a must-visit destination. overnight visitors, who typically commute to Gold Coast from South-East
In attracting more visitors to the Gold Coast and increasing visitor spend, we Queensland or Northern NSW.
strengthen the Gold Coast economy, which helps build
International visitors comprised just over 8% of the visitors to the Gold Coast
our community.
in 2019*.
GOLD COAST’S LARGEST INTERNATIONAL SOURCE MARKETS IN 2019 WERE:
275,000 212,000 75,000 63,000 46,000 34,000
*International Visitor Survey (IVS) and National Visitor Survey (NVS), Tourism Research Australia, December 2019 (figures pre-date any impact of COVID-19).
**Travelled a distance of at least 50km away from place of residence and stayed on the Gold Coast for at least 4 hours, but did not stay overnight.
SEA WORLD
4 5
NORTH KIRRA
WHY BE A MEMBER
MEMBER TESTIMONIALS
As a member, you will have the opportunity to receive advocacy through MIAMI MARKETTA CURRUMBIN WILDLIFE SANCTUARY PARADISE RESORT
the peak tourism body for the Gold Coast, the potential to be involved with
“Our DGC membership is essential to our business “Being a member of Destination Gold Coast “Our membership with DGC gives us the
cooperative marketing efforts, invitations to industry-run training events as well
because it connects us to not only an endless allows us access to and provides us with valuable opportunity to leverage our marketing budget
as information and advice on marketing best practice and government funding
supply of business opportunities but also connects domestic and inbound market insights, destination and piggyback on destination campaigns to reach
opportunities.
us to the other DGC members. It’s like being a part marketing and product showcase opportunities international markets that as an independent
You will gain a connection to the tourism industry through networking and of a really awesome family. Being a small business that we would simply not receive if we weren’t a product we wouldn’t otherwise be able to
introductions as well as insights into industry research and qualified data. our membership makes us feel like we have more member. DGC continues to support the Gold Coast reach on our own. As members, the networking
staff members on our team”. tourism industry and local tourism product and opportunities, invitations to participate in and host
We look forward to working with you and having you as a part of our
provides valuable strategic information which we famils and attend trade events is what we value
DGC team.
build into our marketing and sales strategies”. most. The Online Holiday deals and extensive social
media coverage as well as having someone to call
on for advice on the general state of the market,
and being able to leverage off DGC’s extensive
media exposure is invaluable to our business”.
6 7
LEADING
THE WAY
DIGITAL AND SOCIAL
YouTube hosts almost 5 billion video views a day and Instagram just ticked over To achieve ‘cut-through’ DGC requires a fiercely competitive, agile and
700 million users. This is the new marketing space we engage in and it is highly responsive digital-first marketing strategy, and an organisational structure
competitive. The digital world is where visitors search, ponder, research, book, and operational approach that can flex and adapt quickly to market shifts and
comment and recommend destinations to others. changing consumer trends.
In 2020, organisations like DGC are no longer simply competing against other
destinations; we are in a basic struggle to attract potential visitors’ attention
amidst the thousands of competing messages they receive through social and
digital media.
DGC SOCIAL PLATFORMS:
1,180,000 913,278 270,000 15,500 9,200 7,200
SUPPORTING YOUR ONLINE REPUTATION
DGC members have special access to ReviewPro, a powerful monitoring ReviewPro helps us work with you to identify actionable insights to improve
and measurement tool that helps businesses keep track of what guests and customer satisfaction, rankings on review sites and therefore help to drive more
customers are saying across multiple online review platforms. business through your door.
WE HIGHLY ENDORSE REVIEWPRO AND RECEIVING THE
QUARTERLY REPORT AS IT MOTIVATES US TO CONTINUE TO
PROVIDE EXCELLENCE IN OUR BUSINESS, AS WELL AS THE
HIGHEST LEVELS OF CUSTOMER SERVICE. WITH THE STATISTICS
PROVIDED WE ARE ABLE TO TRACK WHERE WE ARE SUCCEEDING
AND WHERE WE CAN FOCUS MORE ATTENTION.
TAMBORINE MOUNTAIN Hop on Brewery Tours
8 9
GOLD COAST CONVENTION AND EXHIBITION CENTRE
WELL
CONNECTED
OUR PARTNERS OUR MEMBERS
DGC has close and fruitful relationships with Tourism Australia (TA), Tourism As a member-based organisation, DGC is proud of its connection with the front-
and Events Queensland (TEQ), the Queensland Tourism Industry Council (QTIC) line of the visitor economy. Among the 500 + members are the likes of Gold
and the Tourism and Transport Forum Australia (TTFA). The organisation also Coast Airport, Gold Coast Convention and Exhibition Centre, Palazzo Versace,
works with Study Gold Coast (SGC) as well as the newly created Major Events Village Roadshow Theme Parks, Dreamworld, The Star Gold Coast, Griffith,
Gold Coast (MEGC). We were also deeply involved with GOLDOC around the Bond and Southern Cross Universities, Gold Coast City Marina, Pacific Fair
promotion of the 2018 Gold Coast Commonwealth Games (GC2018). Shopping Centre, Miami Marketta, Timezone and Burleigh Brewing Company
to name a few. Our members employ thousands of Gold Coasters. They are the
DGC is an active member across the sector nationally and internationally,
ambassadors of our destination and work every day with DGC to sharpen the
including membership with the International Conference and Congress
city’s tourism marketing arsenal.
Association (ICCA), Association of Australian Convention Bureaux (AACB),
Direct Selling Australia (DSA), Australian Tourism Export Council (ATEC),
and Women in Tourism (WIT).
RACV ROYAL PINES RESORT
10 11
WE ARE HERE LEVELS & SUMMARY
FOR YOU OF BENEFITS
DESTINATION GOLD COAST OFFERS FOUR LEVELS OF MEMBERSHIP TO CHOOSE FROM, WITH BENEFITS DIFFERING ACCORDING TO YOUR MEMBERSHIP LEVEL.
MEMBER BENEFIT DESCRIPTION SUPPORTER ASSOCIATE RESTAURANT TOURISM
GIVEN THE EXTRAORDINARY CIRCUMSTANCES OF THE COVID-19 PANDEMIC AND ITS EFFECT ON OUR TOURISM INDUSTRY, THE BOARD OF DESTINATION GOLD
COAST HAS ALLOWED FOR FREE BASE-LEVEL MEMBERSHIPS FOR FY20-21 FOR BOTH OUR EXISTING AND PROSPECTIVE MEMBERS. THE DGC MEMBERSHIP MEMBERSHIP FEES WAIVED FY20-21 $0 $0 $0 $0
TEAM IS HERE TO ASSIST. CONTACT US BY PHONING (07) 5584 6244 OR EMAILING MEMBERSHIP@DESTINATIONGOLDCOAST.COM
Access to online member portal DGCnet which houses a host of resources
as well as your membership benefit summary
Subscription to DGC Industry e-newsletter Tourism Matters
Invitations to Member Networking Events and Industry Updates
SUPPORTER RESTAURANT ASSOCIATE TOURISM Access to the Digital Content Hub inc. image/video library
MEMBERSHIP MEMBERSHIP MEMBERSHIP MEMBERSHIP Listing in Member Directory on DestinationGoldCoast.com
Voting entitlements and nomination rights at Destination
Gold Coast AGM elections
Opportunity to submit stories/updates in Tourism Matters with distribution
X2 X2 X4
to over 1,600 local industry contacts
$210 WAIVED $210 WAIVED $390 WAIVED $570 WAIVED
Meet with our Membership team to discuss engagement and
Suitable for individuals as well as Suitable for restaurants, bars, cafes Suitable for businesses supplying For businesses having direct interface membership benefits
not-for-profit organisations who and other dining establishments. direct goods and services that are with leisure and business travellers to
wish to be connected with the deemed to receive benefit from the Gold Coast. Members who wish Discount of 25% for subsequent business membership fees. Discount
tourism industry and provide tangible tourist activities. These may include to take advantage of optional extra applies to business with lower membership and elective types
reciprocal benefit to the membership educational facilities or business packages such as Visitor Information
Eligible for listing on DestinationGoldCoast.com (with ATDW subscription*)
base and the organisation. support services such as media, Centres (VICs) or Destination Gold
exposing your product to over 200,000 unique visitors per month for
associations, professional services Coast Business Events (DGCBE)
direct bookings
and travel industry. packages choose this level.
$50 discount voucher for the annual ATDW subscription
Access to ReviewPro Online Reputation Reporting
Ability to share your engaging content through DGC social media platforms
Participate in national campaigns by way of Online Holiday Deals on
DestinationGoldCoast.com
Opportunity for product exposure via media & public relations activities
Opportunity to provide a discount to travel trade industry
Access to other DGC Business Units for market advice
Invitations to Industry Development Workshops as provided by
DGC’s stakeholders
Opportunity to access international tourism market through joint
marketing activities including sales missions, trade shows and
familiarisation program*
Display brochures in DGC’s Visitor Information Centres*
Eligible for Business Events Package*
GOLD COAST BROADWATER
*Additional costs apply
12 13
BUSINESS BE MEMBER BENEFIT DESCRIPTION DIGITAL
$100
BRONZE
$500
SILVER
$2,000
GOLD
$5,000
EVENTS Business
Opportunities
Opportunity for business leads
Quarterly Account Management Meetings with DGCBE Team to discuss pending
leads, potential business and targets
Referral Limited
Inclusion in DGCBE Destination Bid proposals (where required) - pending relevant
DESTINATION GOLD COAST’S BUSINESS EVENTS TEAM (DGCBE) SEEKS OUT NEW CORPORATE, ASSOCIATION AND INCENTIVE BUSINESS FOR THE GOLD COAST.
bid criteria from client
DGCBE FOCUSES ON CREATING OPPORTUNITIES FOR MEMBERS TO CONNECT WITH BE CONFERENCE PLANNERS AND MEDIA AS WELL AS CONNECTING Bidding
Partner with members to create custom bid documents, prepare joint presentations
CONFIRMED EVENTS WITH VENUES, SUPPLIERS AND SERVICES ON THE GOLD COAST. ONLY SPECIFIC BE MEMBERS RECEIVE BRAND EXPOSURE IN BUSINESS
and customised pages
EVENTS PUBLICATIONS, BUSINESS EVENTS COMMUNICATIONS AND ON OUR BE WEBSITE DESTINATION GOLD COAST BUSINESS EVENTS.
Networking Tickets to Business Events Updates At Cost At Cost Two Five
BUSINESS OPPORTUNITIES FAMILIARISATIONS AND SITE INSPECTIONS Logo on listing
Gold, Silver and Bronze members receive leads and referrals from the DGCBE Familiarisations and site inspections are designed to showcase the destination Number of images on BE Website listing One Two Four Four
team (based on the criteria defined by the event planner). Additionally, Gold, to a group of qualified business event buyers or planners, allowing them to
Digital Character count limit 275 450 1,000 1,000
Silver and Bronze members are provided with business opportunities and experience the region and build relationships with local partners. Members
Marketing
contact information for an event once it is confirmed to the city, when are included in the itinerary based on the needs of the planner.
authorised by the client. DGCBE receives leads via sales calls, trade shows, Amenities, download room capacities and product highlights
marketing campaigns and the Destination Gold Coast Business Events website: COOPERATIVE MARKETING OPPORTUNITIES
www.destinationgoldcoast.com/business-events Featured Listing on BE Website
DGCBE undertakes a range of national and international sales activities, trade
shows and events with BE members. Participation costs for these opportunities Opportunity to be considered as first option host hotel for prospective client site On client
BIDDING are additional to membership fees. BE members can be included in print inspections Application
As part of the bid process, several destinations from around Australia and marketing programs as well as a profile page on our website, which leverages
overseas submit “bids” to win the right to host the business event in their traffic from the highly ranked leisure website and is the main call to action for The ability to host accommodation and a meal for sites and familiarisations is on
Familiarisations
city. DGCBE members are provided with the opportunity to be included in all DGCBE collateral. client request and prioritised to membership level
& Inspections
bid documents as suitable venues or suppliers on behalf of the destination. Opportunity to apply for domestic economy flights to be paid for one client for
Proposals are collated and included in the bid document for presentation to ELIGIBILITY destination site inspection. Lead must be filtered through DGCBE to qualify. (Other
the conference planner or voting committee. Inclusion is based on relevance, conditions may apply)
Members are required to choose the ‘Tourism’ base-level membership
business qualified and on the clients’ needs.
to be eligible.
Listing in the Business Events Guide Standard Enhanced Enhanced
DIGITAL MEDIA
Preference for opportunity to co-exhibit at trade shows and international missions
www.destinationgoldcoast.com/business-events is the central hub of Third Second
where the ROI has been assessed
information for Business Events on the Gold Coast and the main call to action
on all collateral. Inclusions vary according to Membership Level. Preference to participate in This is Gold Coast Business Exchange Third Second First
Preference to participate in Gold Coast Connect Product Update Third Second First
Joint sales calls initiated by DGCBE team when applicable
Opportunity to be included in DGCBE quarterly Product Update to over 2,500
domestic and international Business Events clients and media
DIGITAL BRONZE SILVER GOLD PR opportunities for feature articles in global Business Events trade media
MEMBERSHIP MEMBERSHIP MEMBERSHIP MEMBERSHIP
Access to information and statistics
Other Benefits Access to the Gold Coast Business Events Calendar which displays confirmed
business events to the Gold Coast when authorised by the client
Queensland Business Events Survey (QBES) Reporting*
$100 PER ANNUM $500 PER ANNUM $2,000 PER ANNUM $5,000 PER ANNUM
Suitable for members who want to Suitable for members who gain Suitable for members who work Suitable for members where BE Consideration by DGCBE to provide additional client destination gift/support for
test the BE market. moderate BE business. actively in the BE market. represents a significant contribution to Gold/Silver Member client familiarisation programs (final offer to be determined on
your business objectives. discussion with member and at the discretion of DGCBE)
*By joining DGCBE, accommodation and meeting space members agree to take part in the annual Queensland Business Events Survey (QBES). The results of
QBES are used to allocate Government funding and demonstrates the level of business secured for the city. These results are shared with members and also
used to lobby Local, State and Federal Government initiatives.
14 15
WARNER BROS. MOVIE WORLD
THE COMPLETE
PACKAGE
DESTINATIONGOLDCOAST.COM OUT OF REGION SURCHARGE
In order to be listed on our highly trafficked website, businesses are required A 50% surcharge applies to all membership fees for businesses located outside
to take out a listing with the Australian Tourism Data Warehouse (ATDW) the boundaries of City of Gold Coast (within a 40km zone of the city limits).
which is a content and distribution platform for the Australian tourism industry. Businesses located beyond a 40km zone of the City of Gold Coast are ineligible
Through ATDW your listing feeds into a number of tourism website including for membership.
DestinationGoldCoast.com, Queensland.com, Australia.com and many others.
As a Destination Gold Coast member, a 12-month listing on the ATDW costs just CONDITIONS OF MEMBERSHIP
$150 ($200 for non-members).
Members must agree to the Destination Gold Coast Terms & Conditions
and Code of Conduct. A copy of these can be viewed on your invoice. DGC
VISITOR INFORMATION CENTRES reserves the right to revoke membership to members who are over-zealous
For tourism operators wishing to enhance their local marketing presence, in prospecting to the membership base. The DGC Board of Directors retains
DGC operates two Visitor Information Centres (VIC) providing information and authority to review, approve or deny all applications for membership (and
bookings for accommodation, tours, attractions, hire and transport to visitors. current members) regardless of location, based on merit.
Booking of operator products is via the automated system of Experience Oz.
Our VICs are located in the heart of Surfers Paradise and at the Gold Coast
Airport. Members who choose this elective must first choose the Base
Membership level of Tourism. Members can choose from DL brochure
display at $620 (per year) and A4 brochure at $880. DAVID FLEAY WILDLIFE PARK
16 17
YOU ARE IN
SAFE HANDS
THE GOLD COAST TOURISM CORPORATION BOARD IS THE ENVY OF MANY ORGANISATIONS. A COMBINATION OF EXPERIENCE, STABILITY AND
ENTREPRENEURSHIP MEANS DECISIONS ARE MADE WITH DUE DILIGENCE AND COURAGE.
PAUL DONOVAN ADRIENNE READINGS JOHN PUNCH
CHAIR DEPUTY CHAIR OAM, HON. SECRETARY
Experienced aviation and tourism General Manager, Gold Coast An original member and founding
executive, former Tourism and Events Convention and Exhibition Centre; director of Gold Coast Tourism, he
OUR OUR Queensland Board member and experienced senior manager with has been a continuously serving
current chair of Titans Community hotels. member of its board since its
BOARD BOARD Foundation. formation in 1975.
PETA FIELDING MARK HODGE JOHN MORRIS LINDSAY WALLACE
CEO of Burleigh Brewing Company, Senior Vice President Operations, General Manager, RACV Queensland Principal Consultant of LiveWire
a QLD Business of the Year winner. Accor Hotels Apartments & Leases. Resorts. With over 25 years’ Consultancy and brings 30 years’
Director of the Bleached Arts Ltd and With over 30 years in the tourism hospitality experience, John has experience from private and not-for-
Board member of Major Events Gold and hospitality industry, Mark a background in senior sales, profit enterprises to contract and
Coast. Former Chair of the Australian has extensive experience in hotel marketing and general management consult on projects in tourism and
Craft Beer Industry Association and operations management including a roles domestically, in the Pacific and management.
former Board member of GOLDOC thorough understanding of both strata in South East Asia.
and Bond University Council. and typical hotel ownership models.
CR BOB LA CASTRA NICK SCOTT ADAM TWEMLOW CLARK KIRBY
Division 8 Councillor for City of Gold Chairman of Regional Development Partner at KPMG. Formerly Royal CEO Village Roadshow Theme Parks.
Coast and Chair of Council’s Tourism, Australia (Gold Coast) and on the Bank of Scotland in London and Oversees the Australian operations
Events and Governance Committee. board of Bond University Business KPMG USA. Board member of including Movie World, Sea World,
An active and long-standing School as well as Gold Coast United the Perry Cross Spinal Research Topgolf, Wet‘n’Wild, Paradise Country
entertainer across Australia and Football Club. More than 37 years Foundation and on The Southport and Outback Spectacular, along with
internationally. working as a media executive. School Council. the Village Roadshow studios.
18 19CONTACT US MEMBERSHIP TEAM membership@destinationgoldcoast.com 07 5584 6244 CORPORATE WEBSITE www.destinationgoldcoast.com/corporate/membership VISITOR WEBSITE www.destinationgoldcoast.com BUSINESS EVENTS WEBSITE www.destinationgoldcoast.com/business-events
You can also read
