MIXOLOGY MINI-CONCEPT - Home Fragrance Collection - Sozio
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MINI-CONCEPT
MIXOLOGY
Home Fragrance Collection
Fragrance Inspirations
THE MARKET The forecasted
FACTS & FIGURES liquor revenue per
person is to be
$220.86
generated in 2021
$1.66 trillion
Projected global sales for
alcoholic drinks in 2021
7.16% CAGR 10 Most Popular
The market is expected to grow annually
by 7.16% CAGR during the forecasted Spirits 2021
period of 2021-2025
1. Baileys
2. Bacardi
3. Jack Daniels
4. Kahlúa
5. Smirnoff
6. Crown Royal
7. Captain Morgan
8. Mikes Hard Lemonade
9. Seagram’s
10. Jim Beam
1 - COCKTAILS Source: Statista ; YouGovAmerica Ratings Q2 2021
THE MARKET
[ ]
FUN FACT
DID YOU KNOW?
COVID-19 IMPACT Contrary to the popular myth,
alcohol intake will not help kill
the COVID-19 Virus...
As stay at home orders
began in U.S. states due
to the COVID-19 outbreak,
Nielsen reported a
According to the Bacardi
Holiday Survey 2020, 54% increase
20% in national sales of alcohol for
the week ending March 21,
of consumers are now keen 2020, compared to
to explore drinks that 1 year before
weren’t on their radar pre-
lockdown including premium The impact of COVID-19
versions of their favorite has left health at the
spirits or others they forefront of consumers
haven’t sampled before Online alcohol minds. With mental health
sales increased in more important than ever,
the U.S. by functional foods and
beverages that support
262% better sleep, stress
reduction and better
in comparison focus are in demand
to 2019
2 - COCKTAILS Source: Bacardi's Top 5 Cocktail Trends 2021 ; Jama Network, Changes In Adult Alcohol Use During Covid-19
Pandemic In the U.S. 2020 : Perfumer & Flavorist T. Hasegawa Releases Functional Food & Beverages Trends Report
THE MARKET
GLOBAL TOP 5 COCKTAILS
#1 #2 #3 #4 #5
OLD FASHIONED NEGRONI DAIQUIRI DRY MARTINI MARGARITA
It has been the king The Negroni has been The Daiquiri is the top The Dry Martini is the Margaritas are ranked
of cocktails for 7 the runner up to the contender for rum purist of gin cocktails. two places higher
years. In 2020, 23% Old Fashioned. 22% liquor, this classic Just under half of the than last year. It is in
of bars said the of bartenders said it white rum & lime drink bars said it was the top 10 of 46% of
American whiskey is their most likely is one of the most always in their top 10 bars and a best seller
drink was their top drink to serve. anticipated served of cocktails served. cocktail for 17% of
seller. drink. bars.
3 - COCKTAILS Source: Drinks International, World’s Best-Selling Classic Cocktails 2021
THE MARKET
U.S. MOST POPULAR BARS
THE LAUNDRY ROOM
LAS VEGAS, NEVADA
HENRY’S ROOFTOP BAR
MANHATTAN, NEW YORK
TIKI-TI COCKTAIL LOUNGE
LOS ANGELES, CALIFORNIA
SERENA ROOFTOP
THE BANG BANG BAR MIAMI, FLORIDA
SAN ANTONIO, TEXAS
4 - COCKTAILS Source: Yelp 2021
LIQUOR TRENDS
[ ]
FUN FACT
DID YOU KNOW?
36% of drinkers say making
CANNED COCKTAILS cocktails at home requires too
much effort.
- Mintel White Spirits Report
While socializing forced outside
and most bars shut down, 2020
has provided us with convenient
ready-to-drink (RTD) cocktails.
There is a wide selection of
canned cocktails, hard teas &
lemonades, margaritas, moscow
mules, etc. The global RTD
market is project to grow at a TRULY’S HARD SELTZER LEMONADE
CAGR of 6.1% during the
forecast period 2021-2025.
MALIBU SPLASH
MIAMI COCKTAIL CO.
5 - COCKTAILS Source: Mordor Intelligence 2020
LIQUOR TRENDS
HARD SELTZER VENTURE
With hard seltzers being all the
rage right now, many liquor
brands from beer to tequila have
hopped on the band wagon and
created their own - ranging in all
different flavors.
BUD LIGHT SEAGRAMS HARD SELTZER
HARD SELTZER
JOSE CUERVO PLAYAMAR MICHELOB ULTRA COORS SELTZER
ORGANIC SELTZER
6 - COCKTAILS
LIQUOR TRENDS
LIQUID COURAGE
Brands that offer sparkling
waters or sodas have recently
joined the liquor industry.
Ranging from hard seltzers to
canned cocktail mixers.
SPARKLING ICE SPIKED ARIZONA SUNRISE
SPINDRIFT
SPIKED
Popular sparkling
water brand,
Spindrift launches
spiked sparkling
waters. They are
clean beverages
that are ultra-
delicious, low
NEON ZEBRA alcohol and made
only from real
A new line extension for Pepsi co has a variety ingredients.
of different flavor cocktail mixers.
7 - COCKTAILS
LIQUOR TRENDS
LOW-TO-NO
Health and wellness remain at the
forefront of people’s minds.
Consumers under the age of 35
are interested in alcoholic options
that are healthier. This trend is
exemplified by the rise of hard
seltzers. Well-known brands like
White Claw are making even PULP CULTURE HARD PRESSED JUICE
healthier alternatives to their Better for you booze: functional formulas,
original beverages and others are 99 calories, zero sugar, immunity boosting.
exploring 0 sugar and low calorie
options.
NUDE
Sugar free, sweetener free, carb-free,
PINACLE contains all-natural flavors and only
Light & Ripe 100 calories per serving.
8 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021
LIQUOR TRENDS
SOBER CURIOUS
Consumers are looking to
experience alcohol-free options GETAWAY
while still being able to enjoy Alcohol-free bar, located in Green Point, NY.
new sophisticated, high quality
beverages that still taste great!
This trend has been driven by
social media influencers and the @stylishlysober
emergence of alcohol-free bars. Katie Brunsdon 30 year old
Popular bars & restaurants are London lifestyle blogger
beginning to adapt and offer “through sober eyes.”
alcohol-free versions of their
trendy cocktail beverages. TÖST
9 - COCKTAILSLIQUOR TRENDS
BOTANICAL INFUSIONS [ CHECK IT OUT
All the brands are doing it ]
KETEL ONE BOTANICAL
Floral & herbal flavors are
becoming the latest favorite for
younger Gen Z consumers. These
lighter flavors have grown over
200% on U.S. menus from 2015-
2019. Liquor brands are also
taking cues by expanding their
offerings to include more natural
flavors to fit with consumers
lifestyle desires. SVEDKA PURE INFUSIONS GREY GOOSE
ESSENCES
10 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021LIQUOR TRENDS
LIMITED EDITIONS [ CHECK IT OUT
Hottest Spring & Summer
Limited Edition Flavors ]
CIROC
Summer Citrus
BUD LIGHT SELTZER
It’s no secret like many other Bud Light Seltzer launched an
consumer product categories, exclusive limited edition Out Of
Office variety pack. Win it
popular liquor brands are also through their contest as part of
tapping into the seasonal and their #TasteTimeOff Campaign.
limited edition positionings. Enjoy
your favorite liquors with a twist! CAPTAIN
MORGAN
BAILEYS
Pina Colada Orange Vanilla Twist
11 - COCKTAILSLIQUOR TRENDS
SIP LIKE A STAR
In recent years, more and
more celebrities are creating
their own alcohol brands
that rival with some of the
best selling bottles in liquor
stores.
CACTI BY TRAVIS SCOTT
818 TEQUILA
BY KENDALL JENNER
KING ST. VODKA BY
SKINNYGIRL BY BETHENEY FRANKEL KATE HUDSON ONDA BY SHAY MITCHELL
12 - COCKTAILSS C E N T E D I N D U S T RY
INFLUENCES
Flavor and fragrance trends often intersect with
one industry inspiring the other. Today for
example, we can see classic foods & beverages
infused with fresh botanicals that have been used
in perfumery for centuries. Respectively, on the
fragrance side an influx of fine fragrances, candles
and personal care launches reference a variety of
foods & beverages.
Linking fragrance to the food & beverage evokes
emotion and creates different experiences.
Fragrances can also bring you to past memories,
even to the nights you cannot remember.
Drink-inspired fragrances offer consumers with a
sense of familiarity to their favorite cocktail while
having it delivered to them in a new way.
13 - COCKTAILSS C E N T E D I N D U S T RY
COCKTAIL COLLECTIONS
REWINED STOELZLE X KILIAN NORTHERN LIGHTS
Cocktail Collection The Liquors Collection Spirit Jars
14 - COCKTAILSS C E N T E D I N D U S T RY
MARKET PRODUCTS
BELLINI MOJITO BOURBON GIN & TONIC RUM
White Pomegranate Citrus Mojito Mojito Bourbon Bourbon Gin & Tonic Juniper Tonic Dark Rum Jazz Club
Strawberry Bellini Bellini Blush HOMEWORX OH.SO Vanille & Oak VINEYARD OLIVINA MALIN+ MAISON
*YCC VITABATH VOLUSPA CREMO CANDLES MEN GOETZ MARGIELA
MIMOSA MOSCOW MULE VODKA MARTINI BRANDY
Seaside Grapefruit Frosted Moscow Mule Vodka Vodka On Martini Sunshine Birchwood Brandy Bizarre Brandy
Mimosa Mimosa Moscow Mule JULIETTE JONATHAN The Rocks DEMETER Guava-tini CHESAPEAKE MOLTON
WOODWICK DRY BAR BBW HAS A GUN ADLER KILIAN *BBW BAY BROWN
LEGEND
*YCC = YANKEE CANDLE COMPANY
15 - COCKTAILS *BBW = BATH & BODY WORKSFRAGRANCES
SOZIO COLLECTION
Reimagine your cocktail sipping
experience with Sozio’s drink-
inspired fragrances. It may be 5
o’clock somewhere and luckily
these scents can be enjoyed during
all hours of the day!
MEET ME AT THE BAR
EARLY BIRD
8:00 AM – 2:00 PM
HAPPY HOUR
3:00 PM – 7:00 PM
LATE NIGHT SNACK
8:00 PM – 12:00 AM
16 - COCKTAILS8:00 AM – 2:00 PM
EARLY
BIRD
These drink inspired fragrances
pair great during your morning
brunch or afternoon day drink.
17 - COCKTAILSE A R LY B I R D
SUNSHINE SPICED WHITE PEACH
MORNING MULE BLOODY MARY BELLINI
SZUSM001176 SZUSM001177 SZUSM001178
Aromatic | Green
Fruity | Citrus
Citrus | Fruity
INGREDIENTS INGREDIENTS INGREDIENTS
2 oz. iced vodka 1 oz. vodka 2 oz. champagne
½ oz. ginger beer 1 ½ oz. tomato juice 1 tsp. sweet sugar
Splash of orange juice ¼ tsp. black pepper ¼ cup peach puree
Garnished with citruses 1 full celery stalk Splash of raspberry juice
18 - COCKTAILS3:00 PM – 7:00 PM
HAPPY
HOUR
Kick back with some of your
friends and enjoy these classic
happy hour and dinner cocktails
with a twist.
19 - COCKTAILSHAPPY HOUR
SWEET MINT PINK WATERMLON GIN(GER)
JULEP MARGARITA TONIC FIZZ
SZUSM001179 SZUSM001180 SZUSM001181
Aromatic | Citrus
Fruity | Fresh
Citrus | Spicy
INGREDIENTS INGREDIENTS INGREDIENTS
2 oz. vanilla bourbon 1 ½ oz. silver tequila 2 oz. white gin
1 oz. citrus bitters ½ oz. fresh lime juice 2 oz. ginger beer
¼ oz. sweet syrup 2 watermelon slices ½ oz. cucumber club soda
8 crushed mint leaves Sea salt for the rim 1 mint sprig
20 - COCKTAILS8:00 PM – 12:00 AM
LATE
NIGHT
SNACK
Your guilty pleasure, these
gourmand notes are the perfect
addition to your favorite liqueurs.
21 - COCKTAILSL AT E N I G H T S N A C K
STRAWBERRY WHIPPED BLACK CHERRY
CRÈME WHISKEY CHOCOLATE MARTINI AMARETTO
SZUSM001182 SZUSM001183 SZUSM001184
Gourmand | Oriental
Fruity | Gourmand
Gourmand | Fruity
INGREDIENTS INGREDIENTS INGREDIENTS
1 ½ oz. Irish cream whiskey 2 oz. chocolate vodka 2 oz. amaretto
1 oz. vanilla cream ½ tbsp. caramel syrup ½ tbsp. brown sugar
5 whole strawberries 1 oz. vanilla cream ½ tsp. vanilla
1 tbsp. granulated sugar Pinch of nutmeg & cinnamon 1 ½ oz. black cherry juice
22 - COCKTAILSLatin & North America Sozio Inc 51 Ethel Road West Piscataway, NJ 08854 USA Phone: (+1) 732 572 5600 Fax: (+1) 732 572 0944 contact@jesozio.com
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