NADA CONVENTION & EXPO 2015
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SAN FRANCISCO EXPO DATES: JANUARY 23-25
NADA CONVENTION & EXPO 2015
Get unparalleled access to Build and expand your brand
thousands of industry leaders recognition at the Industry’s
and qualified buyers. largest marketplace.
Launch and promote new Win new customers and
products and services. collect high quality leads.
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EXHIBITOR INFORMATION 3 24
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NADA: YOUR PARTNER IN SUCCESS
AN OUTSTANDING INVESTMENT — see what’s included in your booth cost.
Your $33 per sq. ft. “Regular” booth rate, or $29 per sq. ft. “Enterprise” booth rate includes
the following benefits that add value for your marketing dollars:
Company online eBooth – www.nadaconvention.org – from assignment date until July 2015
Company listing in printed Program Guide (only guaranteed if product info is entered before press date)
Inclusion in the award winning NADA Mobile Application for the 2015 Convention & Expo
Exclusive access to pre-show and post-show mailing list of registered NADA (and ATD) Dealers,
Managers and Allied Industry affiliates
Special exhibitor housing rates negotiated by NADA at official hotels
Access to press conference opportunities
Exhibitor Monthly Updates and NADA Show eNews Updates
76%
Shuttle Bus transportation during the convention
The Exhibitors that rated
NADA show logo for use in convention related marketing activities
the NADA Expo as “Good to
NADA’s ongoing pre-event promotions via web, e-mail, Excellent” compared to other
news wires, print materials and direct mail shows in which they exhibit.
84% of 2014 Exhibitors say
Five complimentary exhibitor badges per 100 sq. ft., up to they plan to exhibit at the
a maximum of 60 badges per company 2015 San Francisco Expo.
ALSO OFFERED TO EXPAND YOUR MARKETING OPTIONS:
In addition to your booth space, NADA offers additional avenues to
our exhibit partners to help elevate your company’s exposure and
maximize your success during and after the event. We offer customized
marketing packages for every exhibitor’s budget that can include any
and all of the following:
eBooth Enhancements that maximize your company’s online
branding and exposure before, during and after the event.
Sponsorship and Advertising Opportunities that target
high-traffic venues and media platforms.
Press Conferences that reach hundreds of journalists,
trade press and industry professionals.
Social Media Connection that keeps you connected to the
NADA community and expands your industry exposure.
NADA BRINGS THE AUTO INDUSTRY
DECISION MAKERS TO YOU
The NADA Expo is
ranked as the number one
ORGANIZATIONS REPRESENTED reason why auto Dealers
attend the show.
47% Individual Dealerships
23% Chain Dealerships
2014BREAKDOWN
2014 = 8,994Attendees
Breakdown = 8,994 ATTENDEES
2% Publicly Owned
Dealerships 31% Dealer Principal
28% Auto Industry 21% General Manager
Affiliate
6% CFO-Controller
7% New-car Manager
3% Used-car Manager
5% Service Manager
2% Parts Manager
26% Allied Industry Affiliate
“ We have designed over 100 projects
as a direct result of our NADA Expo
participation, and this annual event 66%
has accelerated our success.
– Michael J. McIntosh, Jr., A.I.A.
Owner, McIntosh Architecture, Inc.
” Dealers who
visited 20 or more
companies at the 2014
NADA Expo.
For more information contact the Expo Team at:
www.nadaconvention.org expo@nada.org Tel: 703-821-7141
ATTENDEE SALES BREAKDOWN
One out of two attendees plan to make purchases
in 2014 as a result of attending the Expo.
“ Exhibiting with NADA gives us a
unique opportunity to meet the
decision makers of a dealership while
16% More than $100,000 connecting those new opportunities
15% $50,000 to $100,000
18% $25,000 to $50,000
90%
with current customers.
”
–Jason Hamilton, Marketing and Communications
Manager, TOFF Sprayed On Bedliners
51% Up to $25,000 Percentage of attendees that
have either the final say, specify
the supplier, and/or recommend for
purchase the products and services
exhibited at NADA – compared to
an industry all-show average of
82%. These are the qualified
buyers you need to reach.
TOTAL 2014 ATTENDANCE :23,000 PEOPLE
66%
The percentage of
the “Top 125 Dealership
THE NADA EXPO connects people and Groups” attending
companies to the unique face-to-face the NADA show —
representing 2,321
opportunities that can propel their individual dealerships.*
businesses and the overall auto industry to
a higher level of success. The automotive
industry comes to the NADA Convention
to ENGAGE their business, ENGAGE their
customers, ENGAGE their community, and
ENGAGE the future!
(*Rankings listed in March 17, 2014
Automotive News)
31,000
The number of
Franchises sold as
identified by 2014
“
Dealer attendees.
The NADA Convention has been a mainstay The percentage of 2014
Dealer/Manager attendees
in our marketing plans for over 14 years. who say they plan to
We look forward to many more years of attend the 2015 NADA
”
Convention & Expo in
participation with NADA. San Francisco.
– Larry Branam, Executive Vice President of
Sales & Marketing, Visionaire Lighting
7,900 DEALERSHIPS WERE REPRESENTED AT THE 2014 SHOW
The automotive industry decision-makers you need to
reach will be at the 2015 NADA Convention & Expo.
More importantly, so will your competition. NADA
Exhibitors represent the best and the brightest
companies serving the automotive industry.
NADA Expo Department
8400 Westpark Drive, #33
McLean, VA 22102
Choose the NADA Expo…and ENGAGE your business like never before!
More serious buyers shop the NADA Expo because they know that the latest and greatest
automotive products and solutions will be showcased at the Auto Industry Event of the Year.
Don’t miss out! Take advantage of this opportunity to secure the best possible exhibit space
and lock in prime exposure for your company!
The online booth application process begins on May 19, 2014 at nadaconvention.org.
For more information contact the Expo Team at:
www.nadaconvention.org expo@nada.org Tel: 703-821-7141
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