MDA Call for Proposal (CFP) for SG50 Mobile Game Concept Proposal Submissions
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MDA Call for Proposal (CFP) for SG50 Mobile Game Concept
Proposal Submissions
1. Overview
Media Development Authority (MDA) invites proposal submissions from Singapore-
registered companies with Media as their primary SSIC code, to develop and produce
original game content for the mobile platform (iOS and Android). The proposed game should
meet the objective of Singapore 50 (SG50) celebration of Singaporean identity and sense of
belonging to Singapore while being fun and appealing to a wide audience.
Selection of projects will be done via a two-step process. For the first phase, shortlisted
concepts may be awarded a Development Assistance Grant by MDA for the development of
a playable prototype. The completed playable prototypes that meet quality standards and
SG50 objectives may be awarded further funding by MDA for the prototype to be produced
into a full game.
The game should fulfil the following criteria:
• Foster deeper emotional ties among Singaporeans and promote the Singapore
identity;
• Cultivate a stronger sense of belonging to Singapore through the celebration of our
culture / heritage and promote cross – cultural awareness
The game may be set in a fictitious environment but should draw close reference to the
Singapore context. The selected SG50 games are expected to be made accessible and
supported for no less than six months subsequent to first launch.
2. Eligibility Criteria
i. Organizations must be Singapore-registered organizations with Media as their
primary SSIC code.
ii. MDA does not give retrospective funding. While the proposed content should not
have been commercially released, re-purposing of existing game for the purpose of
SG50 may be considered.
Notes:
• MDA’s decision is final. No appeal will be entertained.
• Companies selected must be able to commit to the milestones and deliverables set
out by MDA. Disbursement of funding to projects funded by MDA will be
administered by MDA directly to the Company.
3. Assessment Criteria
Proposals will be evaluated based on the criteria described in Annex A.
14. Submission Details
All submissions must be in English and provide succinct and comprehensive information on
the game. The documents should include:
1. Latest ACRA business profile
2. Company profile and track record
3. Profiles of key personnel involved in the project (including track record, relevant
experience and nationality)
4. Latest company financial statements
5. Project proposal should include:
a. Project title and executive summary
b. Game concept and how the game intends to meet the objective of Singapore
50 celebration in raising awareness of Singaporean identity and sense of
belonging to Singapore while being fun and appealing to a wide audience.
The game should fulfil the following criteria:
i. Foster deeper emotional ties among Singaporeans and promote the
Singapore identity;
ii. Cultivate a stronger sense of belonging to Singapore through the
celebration of our culture / heritage and promote cross – cultural
awareness
c. The proposal should include a game-play example. Sample artwork and GUI
are recommended
d. Game Features: To describe the main features of the proposed game
e. Target audience
f. Mobile Platforms only: to include both iOS and Android
g. Genre: There is no limitation on genre. Examples of suggested genres include
puzzle, trivia, social, strategy, simulation, action and sports.
h. Prototype Delivery Date: Playable prototype should be completed by 30 Jan
2015 to be eligible for further assessment.
i. Playable prototypes which are selected under further assessment may
receive up to full funding or a maximum of $500,000 (where full funding
refers to production budget spent in Singapore) for the playable prototype to
be produced into full game.
j. Complete Game Delivery Date: Complete game should be completed by 30
June 2015.
k. Social: Social Elements are desired. Examples include Single-player with Social
Integration (example, FaceBook, Twitter, Friend List, etc), or Multi-Player
with Co-Op play or Competitive game-play.
l. Monetisation plans (if any)
6. Production Budget for development of Prototype and Full-Game. Please highlight
components of the budget not to be spent in Singapore, if applicable.
7. Companies may submit more than 1 proposal.
8. Proposal should be submitted in PDF format.
25. Project Briefing Session
Interested parties are invited to a briefing by MDA on 11 July 2014 at 6.00pm at the IPOS
Centre. Any clarification required on the published information of this CFP can be clarified
during the briefing session.
Please RSVP your attendance with Alan_Ph_LIM@nyp.edu.sg by 10 July 2014.
IPOS Address:
51 Bras Basah Road, Level 1, Manulife Centre, Singapore 189554
6. Submission & Dateline
Interested parties may submit their proposals in PDF format to Alan_Ph_LIM@nyp.edu.sg by
31 July 2014.
Any questions regarding the Project Brief or Specifications may also be directed to:
• Ricky_ng@gsc.sg
• Alan_Ph_LIM@nyp.edu.sg
• Ethan_Chua@mda.gov.sg.
7. Presentation of Concept and Proposals
Eligible companies may be invited to present their proposals to the Selection Panel on 14
August 2014. Companies are expected to prepare presentation slides, and or mock-ups of
their proposal.
Proposals will be evaluated based on the criteria described in Annex A.
8. Selected Proposals for MDA Development Assistance Grant
Proposals selected by the Selection Panel will be invited to apply for MDA’s Development
Assistance Grant. Further documentation may be required. For details of Development
Assistance Grant, please refer to
http://www.mda.gov.sg/IndustryDevelopment/GrantAndSchemes/Documents/Guidelines_f
or_Development_Assistance-Games_v2.1.pdf
Upon approval, the Working Prototype should be completed 30 Jan 2015. The candidates
will be required to work closely with GSC, and a monthly / bi-monthly review may be
required.
9. Selected Playable Prototypes to be produced into full game
Playable prototypes selected by the Selection Panel during the second assessment will be
eligible to apply to MDA for production funding to be produced into a full game. Further
documentation may be required.
3Upon approval, the fully playable game should be completed 30 June 2015. The candidates
will be required to work closely with GSC, and a monthly / bi-monthly review may be
required.
4Annex A
Evaluation Criteria for Panel Selection
The proposals will be short-listed based on the following criteria.
S/N Criteria Weight
1 Player Engagement 30%
(1) The game is fun and engaging.
(2) The game appeals to its target audience.
(3) The game has replayability.
(4) The game is easy to learn.
2 Meeting Intended Objectives Outcomes 40%
(1) Messaging of the game is clear and easy to understand.
(2) Game can raise awareness of Singaporean identity and
sense of belonging to Singapore specifically in the
following areas:
a. Foster deeper emotional ties among
Singaporeans and promote the Singapore
identity;
b. Cultivate a stronger sense of belonging to
Singapore through the celebration of our culture
/ heritage and promote cross – cultural
awareness
4 Company Credentials 30%
(1) Singapore Registered Company.
(2) The Key Team Members are experienced and proven in
the industry.
(3) The Company has a portfolio and a track-record of
producing games.
5You can also read
