Communication Meeting LSST France - November 2020 - Indico
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Communication Meeting LSST France - November 2020
Outline 1. Impact of the health crisis 2. Former priorities 3. Recent achievements 4. Attention points 5. What’s our name already?
Impact of the Health Crisis
Cancellation of IRL events such as the Science Fair
o Have to imagine new online formats
Lockdown and remote work
o Difficult to discuss, exchange, and find information in labs
o Waste of time
o Difficult to reconnect with the US communication team
=> Adapt the communication plan
=> Recruitment of a short term contract
(Marion Aulas from October 19, 2020 for 3 months)
Former priorities
Identify communities and working group activities to highlight
o Collect images and interviews directly in the labs
o What scope, milestones, highlights?
Þ Diffusion: twitter, IN2P3 newsletter, collaboration with IN2P3
labs communication officers
Þ Internal communication within the French collaboration
Þ Leverage and feed the website
Update the Website
o Update contents
o Increase the frequency of the news feed
o Improve user experience and valorization of the French contribution
Impact of the renaming of the project
Long term Outreach projects
• Develop a real outreach policy in France using LSST data
• Promote the specifics of LSST research in France to a broader audience
Recent achievements
The Rubin Observatory at Festival Particule.com 2020
A successful adaptation to the health constraints: going virtual!
Context
A Science Fair event organized by CC-IN2P3 with IP2I and Lyon Planetarium
Targets
General public and scholars
Pre-COVID19 Format
3 days of face-to-face animations on lab sites
2020 edition
TV show broadcast on the Twitch platform
LSST France representation
Marina Ricci and Fabio Hernandez (https://bit.ly/3ej86Qa)
Lessons learned from this event
Online format to explore if the pandemy does not end soon
Live and streamed interviews could replace the envisioned formal portraits
Recent achievements
The focal plane integration press release
Friday Sep. 4: the US communication officer informs me that a press release will be
published on the focal plane integration
Tuesday Sep. 8 (6:00 PM): SLAC publishes a press release on the focal plane
Wednesday Sep. 9 (3:00 PM): CNRS publishes a French declination of the text
Take home message
Keep me informed as soon as you have any information
A missed opportunity: Anticipation is key
Communication with anticipation
FINK: the French alert broker
Step 1: The FINK team informs me of an upcoming realization and requests advertising
Step 2: Evaluation of the interest of allocating resources on this subject
Step 3: Propose a preliminary action plan
Step 4: Develop a ‘motion design’ animation
Step 5: Promotion on different communication channels
Take home messages
Bottom up communication works
More time leads to better support
Ó Marion Aulas / IN2P3 CNRS
2021: IN2P3 turns 50
Leverage the global buzz to promote LSST
Communicate on all the scientific challenges achieved by IN2P3 over the last 50 years
Promote all the challenges for the 50 years to come
April 14, 2021: IN2P3 launches the event with an institutional event in Paris
Until the end of the year: each lab organizes a « 50 year anniversary » event
Targets: Institutions and General Public
Take home messages
Propose actions through your local communication officer
Answer to sollicitations
Be LSST corporate ;)
What’s our name already?
The Simonyi Survey
The Rubin Observatory
Telescope
The LSST Camera (or LSSTCam)
coll LSST
abo Fran
rati c
on e
Rubin Observatory
The Rubin Legacy Survey of
Observatory Space and Time
Legacy Survey of Dark Energy Science
Space and Time Collaboration
What’s our name already? Example (source: press release on the focal plane) Pour la première fois, des images d’une résolution de 3,2 milliards de pixels viennent d’être prises grâce à un plan focal géant équipé de 189 capteurs photographiques CCD, maintenant assemblés au SLAC National Accelerator Laboratory. Ce plan focal sera au cœur de la caméra de l’Observatoire Vera C. Rubin, la plus grande au monde, qui servira à effectuer un relevé unique du ciel. Ces images permettront de constituer le catalogue d’objets astronomiques le plus complet jamais réalisé. Contact : Emmanuel Gangler, responsable LSST France ! What is the issue? o Rubin Obs. is not included in the name of the French collaboration o The name of Legacy Survey of Space and Time is not easy to use
What’s our name already?
Objectives of the discussions on Friday
o Find a suitable name, easy to use, and representative of the French collaboration
o Identify strong communication markers and stick to them!
Preparation of Friday discussions (12:10)
Pad: Drop ideas
SLACK channel: Exchange about pad contents
Poll: on Friday
Expected outcome: new name(s) proposalQuestions / Comments
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