NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith

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NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
NEW
WEST
PENRITH PROGRESSION
A plan for action
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
PENRITH is
                                      the NEW WEST
                 It’s a place,         As an officially recognised Regional   Penrith Progression provided a
            an attitude and            City Centre, Penrith connects          plan to transform the Penrith City
           an opportunity…             the North West and South West          Centre and deliver jobs for the
             to step up and            Growth Centres. It’s already a         future. Penrith Progression is the
          answer the call to           vital hub for regional business,       bridge from today to that desirable
          grow and change.             health, education, employment          city of the future. This document is
                                       and logistics. By 2031 Penrith will    a summary of Penrith Progression
                                       have a population of 260,000 with      - A Plan for Action, delivered in
                                       an economic catchment of over 1        February 2015.
                                       million people, and the Western
                                                                              We want you to Come and build
                                       Sydney Airport on our doorstep.
                                                                              Penrith with us.

NEW WEST Penrith Progression - A plan for action • 2
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
CONTENTS

Penrith Progression Vision ........................................................................................... 4
Community Ideas to transform Penrith City Centre.................................................. 6
5 City Centre Outcomes . ..............................................................................................8
Opportunity Precincts . .................................................................................................11
Opportunity Precinct Actions ..................................................................................... 12
City Shaping Elements ................................................................................................ 15
Delivery Framework......................................................................................................19

                                                                                                      JULY 2016 • 3
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
PENRITH
                                      PROGRESSION
                                      Vision
      The Action Plan is a            Penrith Progression – Plan for Action   COLLABORATIVE APPROACH
   blueprint for delivering           has the potential to bring more than    Our community said they want us to be bolder,
      a City Centre that is           10,000 jobs and 5,000 dwellings         to speak out for our identity, our people and
    economically thriving,            to the City Centre. Through             our future. They want to see our approach
        and a unique and              investment, development and             being more qualitative, active, vibrant, inclusive,
   wonderful place to live.           business growth it will help meet       colourful and extroverted.
                                      the 2031 target of 45,000+ new local
                                      jobs across Penrith New West.
                                                                              QUANTITATIVE                                          QUALITATIVE

                                      Penrith Progression recognises
                                      the untapped potential of the City      PASSIVE                                               ACTIVE

                                      Centre with more than 40% of land
                                                                              SUBDUED                                               VIBRANT
                                      owned by Council, state and federal
                                      government which can stimulate          EXCLUSIVE                                             INCLUSIVE

                                      private sector investment.
                                                                              NEUTRAL                                               COLOURFUL

                                                                              INTROVERTED                                           EXTROVERTED

                                                                               CURRENT
                                                                               FUTURE

NEW WEST Penrith Progression - A plan for action • 4
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
550+
                                                       EVENT PARTICIPANTS
                                                     Over 550 people attended the
                                                   project launch, workshops, focus
COMMUNITY ENGAGEMENT
                                                          groups and forums.

                                                                                                              500
More than 640 individuals and 160
organisations said ‘We want progress’
when they registered to be part of                                                                      ONLINE FORUM VIEWS
Penrith Progression.                                                                                   The online forum was viewed
                                                                                                        500+ times, with 39 people

                                                                              644
                                                                             REGISTRANTS
                                                                                                      responding to existing ideas and
                                                                                                            bringing fresh ones.

                                                                     More than 640 individuals and
                                                                       160 organisations registered
                                                                         to be part of the Penrith
                                                                         Progression collaboration.

                                                    6
                                               KEY EVENTS                                                   If the centre of the city
                                         Over 8 months a series of                                          is not transformed there
                                          workshops, focus groups                                           is little hope to generate
                                         and forums explored ideas,                                         any form of sustainable
                                         opportunities and potential                                        economic development.
                                        catalyst projects to transform                                      Professor Ed Blakely
                                               the City Centre.

                                                                                                                                   JULY 2016 • 5
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
COMMUNITY IDEAS
to transform Penrith City Centre

    PUT PENRITH ON                         CREATE A GREEN         FOSTER                     MAKE PEDESTRIAN
    THE MAP                                CITY                   INVESTMENT AND             AND CYCLE
                                                                  INNOVATION                 FRIENDLY
    Events & festivals                     Innovative buildings
                                                                                             STREETS
    Share our story,                       Roof top gardens       Jobs of the future
                                                                                             Pedestrian priority zones
    how far we’ve come
                                           Renewable energy       Help start-up businesses
                                                                                             Bike hire
    Collaboration not
    competition                            Shade & greenery       Leverage our strength in
                                                                                             Improved public transport
                                                                  health and medicine
    Build on ‘Adventure Capital’
                                                                                             Less cars in the city centre
                                                                  Digital economy
                                                                  & NBN advantage            Connect to hospital, river,
                                                                                             station, university, Thornton
                                                                  Business & learning hubs
                                                                                             Connected north & south
                                                                  Capitalise on airport
                                                                                             with green linkages

NEW WEST Penrith Progression - A plan for action • 6
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
CREATE A                    A 24 HOUR CITY                 MORE DENSITY               CONNECT TO
CITY HEART                                                 AND DIVERSITY              OUR RIVER
                            Vibrant, lively & safe 24/7
A central park - to meet,                                  Compact residential,       Cultural & entertainment
relax, hold events, share   Extended hours for dining,     commercial/retail          opportunities
experiences                 entertainment, roof-top bars
                                                           Smart mixed use design     Accessible & family friendly
Community &                 Night-time economy
cultural events                                            Cafés, restaurants, bars   Restaurants, cafés,
                            Laneway culture                                           markets, outdoor cinema
Activate arcades                                           More housing types         & jazz evenings

                                                           Business and development   Create a green corridor
                                                           opportunities              of parks for mixed use

                                                           Boutique shops, virtual    Tourism opportunities
                                                           shopping wall              of river link

                                                                                                        JULY 2016 • 7
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
5 City Centre
                                                   OUTCOMES
                Outcomes are tangible
                goals achieved through
               our active commitment.
               They keep us heading in
                     the right direction.

                                                   ECONOMY                                                 GREEN SPACES
                                                   Innovation, education and a thriving digital economy    Our River City is located on the edge of the World
                                                   creates new local jobs, new investment and new          Heritage listed Blue Mountains National Park.
                                                   opportunities. By nurturing local talent and creating   Penrith has a bounty of natural beauty, fresh air and
                                                   local jobs, our entertainment, leisure and retail       open spaces making it a destination of choice to live,
                                                   sectors will flourish.                                  work, play and invest.

                                                   Penrith is a                                            We enjoy
                                                   place of limitless                                      an open city
                                                   opportunities                                           lifestyle

NEW WEST Penrith Progression - A plan for action • 8
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
SOCIAL & CULTURAL                                       BUILT FORM                                         TRANSPORT
A place like no other, Penrith is our people, our       We are the New West. As we grow, our City Centre   The transport and parking network are simple
stories, our lifestyle, and our unique places. Our      becomes more compact, and smarter in its design    to use and moves people around smoothly. The
diversity and differences unite us, and we are always   and use of space.                                  accessibility of our City Centre attracts people and
open to new ideas, new people and new cultural                                                             businesses and our streets are pedestrian friendly
expression.                                                                                                and bustling.

We live                                                 Our city thrives                                   Our city easily
a vibrant                                               on smart growth                                    connects people
colourful life                                                                                             and places

                                                                                                                                                 JULY 2016 • 9
NEW WEST PENRITH PROGRESSION - A plan for action - Your Say Penrith
THORNTON 1,100
                                                                                 DWELLINGS

                                                            GREEN BRIDGE

                 5                                              $25M

                                                                           3
                                                                               4

                                                                  1

                                                        2
                                                                                        6
NEW WEST Penrith Progression - A plan for action • 10
Opportunity
                             PRECINCTS
Penrith has developed six
 Opportunity Precincts…
         zones of activity   1 CENTRAL PARK VILLAGE                  3 COMMERCE + EDUCATION                  5 COMMUNITY,
       to achieve our City   A contemporary public space – the       A vibrant, high activity precinct,      CULTURAL + CIVIC
            Centre vision.   City Park – surrounded by a mix         with dense laneways that                A precinct that is both family-friendly
                             of housing and specialist retail        enhance pedestrian linkages and         and accessible, with community
                             opportunities.                          ground floor activity.                  activities such as galleries, museums
                                                                                                             and water play areas, commercial and
                                                                                                             visitor accommodation and residential
                                                                                                             uses. It will link the City Centre to the
                             2 LIVING WELL PRECINCT                  4 HEALTH LINK
                                                                                                             Nepean River.
                             A walkable, contemporary village        An active employment hub and a key
                             with a ‘neighbourhood’ feel for baby    connection to the Multi-User Depot
                             boomers looking for a different         (MUD) site at Thornton in North
                             housing option in a City Centre         Penrith, which has the potential to     6 JUSTICE
                             location, with ready access to social   provide health and wellness services.   To bring a formality to the eastern
                             and recreational opportunities.                                                 boundary of the City Centre and
                                                                                                             house a range of government
                                                                                                             services, including courts and police.

                                                                                                                                      JULY 2016 • 11
Opportunity
PRECINCT ACTIONS
Short-term activity is being focused on the Central Park Village and Living Well Precincts.

CENTRAL PARK VILLAGE                                    LIVING WELL PRECINCT                                   COMMERCE + EDUCATION
2015-2019 Actions:                                      2015-2019 Actions:                                     2015-2019 Actions:
•   Design and deliver Stage 1 of the City Park,        •   Deliver living options for 55+ years, aged care    •   Work with education providers to develop
    including an activation plan.                           facilities and seniors living developments.            a strategy for the TAFE site that maximises
•   Work with providers of apartment buildings          •   Seek interest to construct a commercial or mixed       opportunities for additional education facilities, a
    and mixed use development to deliver housing            use building that integrates the Community             smart work / business hub, serviced apartments,
    density in the precinct.                                Services Hub.                                          restaurants and commercial activities.

•   Establish a meeting place in the City Centre,       •   Develop a structure plan for the precinct that     •   Seek interest for construction of a commercial
    which could be co-located with a cross-cultural         encourages aged care, seniors living and               building on the former Q Theatre site.
    community centre, a community gallery or library.       community services, and upgrades Judges Park.      •   Increase the number of international students
                                                                                                                   attending Western Sydney University and TAFE
                                                                                                                   and engage them in the City Centre.

NEW WEST Penrith Progression - A plan for action • 12
HEALTH LINK                                            COMMUNITY, CULTURE + CIVIC                                 JUSTICE
2015-2019 Actions:                                     2015-2019 Actions:                                         2015-2019 Actions:
•   Advocate for the North Penrith Multi-User Depot    •   Finalise a structure plan for the iconic Carpenter’s   •   Advocate for district courts to be relocated to
    (MUD) site to be made available for development.       site that delivers a magnetic meeting and                  Penrith.
•   Deliver opportunities, and work with providers,        destination place.
    for a significant health-related employment-       •   Advocate for cultural economy and infrastructure
    generating development on the MUD site, such           funding for Western Sydney’s Regional Cities.
    as a private hospital or health facility.
•   Develop an international health hub, focusing on
    delivering health services overseas.

                                                                                                                                                         JULY 2016 • 13
NEW WEST Penrith Progression - A plan for action • 14
CITY SHAPING
                          Elements
City shaping elements     CREATIVE ECONOMY                                           ACTIVE CITY
      exist throughout    Culture plays a key role in stimulating long term          Vibrant cities are active 24/7 with food,
       the City Centre.   economic and social growth. Creative arts stimulate        entertainment and activities and attract
   These themes must      community participation and contribute to                  both young people and empty-nesters.
      be addressed to     enhancing our culture.
                                                                                     2015-2019 Actions:
maintain an integrated
                          2015-2019 Actions:                                             Develop an Evening Economy Strategy.
  approach to growth                                                                 •

    and development.      •   Explore approaches to attract and retain the           •   Develop a City Centre Activation and
                              City’s ‘dream demographic’.                                Recreation Strategy.
                          •   Work with education partners to provide for areas      •   Identify the next site for another City-shaping
                              of future skills need.                                     living village.
                          •   Develop a business case for a university presence      •   Engage with the state government to identify
                              and pursue establishment of a university / satellite       co-investment proposals for cultural infrastructure.
                              university campus.
                          •   Explore innovative economic models for
                              new business and diversification models for
                              existing business, through the City Centre’s
                              NBN opportunities.
                          •   Advocate to increase the level of funding for
                              cultural arts venues and programs.

                                                                                                                            JULY 2016 • 15
SMART GROWTH & GREEN                                      BRIDGES, BOULEVARDS                                    RIVER ACTIVATION
BUILDINGS                                                 & GATEWAYS                                             The Nepean River, Tench Reserve, Tench Avenue,
Smart growth means a compact, bicycle-friendly,           Two bridges for vehicles and pedestrians currently     the Penrith Weir, Regatta Park, the Penrith Regional
comfortable and walkable urban centre. Smart growth       connect our city across the river. The new Nepean      Gallery and The Lewers Bequest are all important
should also centre around being green – green             River Green Bridge, a bridge for pedestrians and       elements of our city. With cafés, restaurants and
buildings increase health and happiness for workers       cyclists, starts construction in 2016.                 sporting and recreation areas, river activation can
and residents.                                                                                                   include performance, art and design, play, events
                                                          Boulevards are ‘complete streets’ that provide
                                                                                                                 and festivals, and sports and recreation.
2015-2019 Actions:                                        access for all transport options.
•   Review incentives clauses in the LEP to support                                                              2015-2019 Actions:
                                                          Enhancing ‘gateways’, such as the Nepean River, will
    increased heights in appropriate City Centre                                                                 •   Connect and activate the Great River Walk, and the
                                                          bring a sense of arrival, define the City Centre and
    locations, based on community benefit outcomes.                                                                  pathway along High Street, into the City Centre.
                                                          reflect our culture and identity.
•   Review planning controls for the signature sites to
    encourage quality sustainable development of a        2015-2019 Actions:                                     GREEN GRID
    mature Regional City scale.                           •   Create a welcoming, safe and cool gateway          A green grid provides a network of green pathways

•   Review the Floor Space Ratio (FSR) to achieve             at Penrith Railway Station with landscaping,       that connect both small and large green spaces

    better urban design outcomes and scale of                 pedestrian shelter and sustainable lighting.       throughout the city. Adding to our existing green

    development for the City Centre.                                                                             spaces of Memory Park, the Mondo and the Triangle
                                                                                                                 Park, the proposed City Park will become a new
                                                                                                                 heart for our City Centre and provide spaces for
                                                                                                                 rest, reflection, eating, events and a Cross- Cultural
                                                                                                                 Community Centre.

NEW WEST Penrith Progression - A plan for action • 16
CITY TRANSIT                                              INFRASTRUCTURE                                        CITY ECONOMY
With most commuters travelling into Parramatta            Revitalising the City Centre requires robust          The key in this project is to determine which are
and Sydney each day for work, we will continue            infrastructure systems including roads, pathways,     the appropriate sub-sectors and uses that could be
to advocate for fast and frequent train services.         car parking, stormwater channels and drainage         encouraged to establish in the City Centre, but also
Developing a walkable City Centre in the future will      pipes.                                                support growth in the whole city.
require transit options that move people around the
                                                          2015-2019 Actions:                                    2015-2019 Actions:
City Centre and support our new living precincts.
                                                          •   Work with TAFE to establish a corridor for a      •   Prepare an investment prospectus about the City
2015-2019 Actions:                                            new road through the western end of the site,         for overseas markets.
•   Plan new roads and pathways to improve                    connecting Belmore and Henry Streets.             •   Advocate for funding for the Western Sydney
    legibility and permeability, and strengthen the       •   Undertake stormwater overland flow works in           Stadium at Penrith.
    pedestrian network.                                       Judges Park and other areas in the City Centre.   •   Prepare an Airport Economic Development
•   Manage and prioritise central parking to balance                                                                Strategy which capitalises jobs for Penrith.
    the needs of shoppers, workers, and commuters.
•   Provide real-time parking space signage and way-
    finding.
•   Provide and manage car parking through a supply
    and demand model, and implement a locational
    pricing structure to manage demand.
•   Review parking requirements for residential, retail
    and commercial developments and recognise
    shared use for different times and activities.

                                                                                                                                                      JULY 2016 • 17
NEW WEST Penrith Progression - A plan for action • 18
Delivery
                             FRAMEWORK
The Delivery Framework       GOVERNANCE                               FUNDING                                     •   Public domain improvements to
   looks at city-shaping     The governance framework in Penrith      Ensuring the achievement of Action              attract private sector investment
      elements to guide      City Council will foster leadership      Plan goals may require a move                   and improve our lifestyle.
   decision-making and       and collaboration, ensuring planning     from traditional delivery models to         •   Programs to encourage community
   identify key projects,    guidance, development facilitation,      something more commercial, and                  engagement, activation and
        catalyst projects    infrastructure planning, project         may require consideration of alternate          cultural expression.
         as priorities for   delivery and place management            financing options.                          •   Important infrastructure investment
    investment and also      functions are coordinated.                                                               and projects needed to keep our
     high-level guidance                                              PERFORMANCE                                     growing City Centre functioning.
                             Council will continue to work
         on timeframes,                                                                                           •   Advocacy for essential state
                             collaboratively with the community,      The priority projects over the next 20
         responsibilities                                                                                             government infrastructure and
                             business and the state government        years include:
             and actions.                                                                                             services.
                             to fulfil our City Centre’s potential.
                                                                      •   Specific land uses and activities
                             Council also recently appointed a                                                    •   Studies to investigate new
                                                                          in the 6 Opportunity Precincts,
                             Property Development Advisory                                                            initiatives and prepare for the
                                                                          with the Central Park Village and
                             Panel. Members bring extensive                                                           delivery of projects.
                                                                          Living Well Precincts being the first
                             public and private sector experience
                                                                          priorities.
                             to the table and are helping to
                             transform the City Centre and deliver
                             jobs for the future.

                                                                                                                                              JULY 2016 • 19
WE WANT TO TALK
TO YOU ABOUT
INVESTING IN THE

NEW WEST
CRAIG BUTLER
ASSISTANT GENERAL MANAGER
Phone +612 4732 7716
Mobile +61 409 772 178
Email Craig.Butler@penrith.city

KYLIE POWELL
ECONOMIC INITIATIVES MANAGER
Phone +612 4732 7580
Mobile +61 466 365 812

                                  Invest in
Email Kylie.Powell@penrith.city
Come and build Penrith with us.

                                  NEW WEST
                                              PenrithNewWest.com.au
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