On Our Way 2018-2021 www.cibu.edu - CIBU goals and strategies towards 2021 - California International Business ...

 
On Our Way 2018-2021 www.cibu.edu - CIBU goals and strategies towards 2021 - California International Business ...
On Our Way
2018-2021
CIBU goals and strategies towards 2021

www.cibu.edu
On Our Way 2018-2021 www.cibu.edu - CIBU goals and strategies towards 2021 - California International Business ...
On Our Way 2018-2021 www.cibu.edu - CIBU goals and strategies towards 2021 - California International Business ...
o n o u r way cibu

Mission, Vision
and Supporting Objectives
Mi s s i o n                                                    Su p p o rt i ng Ob j e ct i ves
At CIBU we are ambitiously and constantly dedicated             The objectives are based on responding to the mission
to developing and offering relevant education programs          and other challenges as well as fulfilling the needs of the
that:                                                           global marketplace. The University shall pursue the
                                                                following objectives to sustain and strengthen our
•       Ensure that graduates have the right competences        position as a leading non-profit international private
        for the corporate world                                 business university:
•       Optimize the possibilities of the individual
                                                                •   Provide a world-class education
That is CIBU’s contribution to American and global              •   Offering attractive educational programs,
competitiveness.                                                    suitable for everyone
                                                                •   Remaining the preferred partner of the
Vi s i o n                                                          corporate world
It is CIBU’s vision to be the most international and inno-      •   Being an exciting, stimulating and
vative business university in California - renowned for our         attractive workplace
faculty and staff - to professionally optimize and facilitate   •   Running an effective institution
the learning process of our students.

                                                                                                                              3
o n o u r way cibu

    Strategic directions for CIBU 2018
    At California International Business University (CIBU)           The cornerstones mark our mission. It is our most vital
    we take pride in joining forces with Niels Brock and its         task to create a CIBU where everybody - no matter what
    impressive 140 year history. But even more so, we take           their background - will be as competent as possible. As
    pride in having the strategic partnership with an ambi-          we all know the first cornerstones is realized through the
    tious educational institution that aims at being at the          other three cornerstones. The quality of our educational
    educational forefront of technology and learning with            programs will be dictated by collaborating with and
    a clear global perspective. CIBU has an international            helping each other, by students and teachers spending
    approach which mirrors the challenges our students will          more time together - and by all of us working smarter
    experience once they graduate.                                   and efficiently.

    S uc c e s s i s bas e d u p on a                                Cl ear g oals fo r t he y ear s to c ome
    we l l-de fi n e d p l ay i n g f i e l d                        CIBU is in a process of change. With a view to secure
    At CIBU we are all - from cellar to attic - aware of the         a long-term foundation for the university, we are seek-
    solid lines of the playing field. We are all familiar with the   ing an accreditation, (WASC) , which is a better fit for the
    four cornerstones:                                               university and its strategic direction. We can however,
                                                                     only accomplish our goals by focusing on quality and
    •    We must continue to increase quality;                       working smarter.
    •    We must collaborate with and help each other
         (even more);                                                When it comes to teaching, both for our graduates and
    •    Students and teachers must spend more time                  non-degree students, we are building upon a strong
         together; and                                               foundation. Our outbound education, including study
    •    We must work smarter and more efficiently.                  visits, tours, and business challenges offer more than
                                                                     sideline viewing - the education exposes the students to
                                                                     direct case involvement. Furthermore, the case involve-
                                                                     ment is ideal as it requires situational comprehension,
                                                                     critical reasoning, and problem-solving.Each term we
                                                                     offer dozens of outbound experiences, organizational

4
visits, in-class speakers, mentors, and study tours (to      We will work smarter by improving the use of digital
Los Angeles, San Francisco/Silicon Valley and Mexico).       learning platforms, applying e-books and utilizing e-
The educational playing field is centered around corner-     learning platforms. Based upon the activities carried out
stone number three.                                          in 2017, faculty will continue to get training in Moodle (a
                                                             learning platform) and be encouraged to take advantage
It lies in CIBU’s DNA, that our education is context-        of the digital solutions available. In the administration
critical reasoning and problem-solution oriented. The        department, we have introduced Campus Nexus - which
university’s approach brings the various elements of the     will integrate several of the administrative functions.
taught-modules and the theoretical toolbox into practice.
We not only teach the students how to solve problems,        Campus Nexus will assist in making administrative
but exercise their problem-solving capabilities. What our    functions easier and will help to harvest synergies. The
students are taught in the classroom is directly transfer-   aforementioned part of the strategy is centered around
able to similar challenges and opportunities in both their   cornerstone number four.
professional and personal life.
                                                             The strategic direction for CIBU also includes the current
We need to strengthen the ties between theory and our        financial challenges CIBU is facing. In close coopera-
outbound teaching as we move towards the strategic           tion with Niels Brock, CIBU has increased the number of
goal. Therefore, we have started the process of a curricu-   students from Denmark. This strategic direction, that we
lum review of all of the MBA courses. We are augmenting      have set out, is only possible when we use the entire
stronger academic curriculum and we are in the process       educational playing field set out by the four corner-
of introducing a keystone project. Also, several faculty     stones.
members have formed a research committee with a
view to support and discuss papers and publications.
This part of the strategy is centered around cornerstones
number one and two.

                                                                                                                           5
Kpi’s for CIBU

                         WORLD CLASS EDUCATION                                       PROVIDING ATTRACTIVE EDUCATION

                         Annual increase in satisfaction and achievement.            Annual increase in student numbers.

    STRATEGIC KPI 2021   Activated Mission:                                          Accreditation
                         ·		All degree programs are evaluated by external            ·		Meet WASC standards.
                         		employers. Data collected from external employers
                         		has an average score of “Strongly Agree” for each of      Level of Graduate Satisfaction
                         		the questions on the survey.                              ·		Data collected for Level of Graduate Satisfaction has
                         ·		80% of external employers “Strongly Agree” that all      		an average score of “Very Satisfied” for each of the
                         		the degree programs have marketable curriculum.           		questions on the survey.

                         Student Learning Outcomes:                                  Relations with Students
                         ·		Capstone / Thesis in all of the degree programs,         ·		85% of alumni refer CIBU to one friend/family
                         		is practical / applied. Students work on a qualitative/   		member.
                         		quantitative research capstone/thesis in                  ·		Develop CIBU Student Ambassador Program
                         		collaboration with a faculty approved, local employer.    		(Ambassadors are the official student represen-
                         ·		100 % of the capstone / thesis courses are passed        		tatives, campus/city tour guides, and orientation
                         		with a B+ or higher.                                      		leaders of CIBU).

                         Qualified enrollment only                                   Attractive Programs
                         ·		Average IELTS, ACT, SAT, GRE and GMAT scores are         ·		75% of students agree that CIBU provides
                         		10% higher than the admissions requirement.               		“Attractive Education”.
                                                                                     ·		Host at least two open houses per year, in the
                         Retention                                                   		San Diego community.
                         ·		University retention rate is 4% higher than baseline     ·		Five students participate in education abroad
                         		rate.                                                     		program.

                         Student Satisfaction                                        Profit
                         ·		Data collected for Student Satisfaction has an           ·		$1,100,000.
                         		average score of “Strongly Agree” for each of the
                         		questions on the survey.                                  Intake
                         ·		On the Student Satisfaction Survey, 95% of students      ·		550 students - degree and non-degree.
                         		agree that the university provides “World Class           ·		Cohort of at least fifteen students each for the 4
                         		Education”.                                               		specializations at BSc and MBA
                         ·		Alumni Involvement Fundraising $300,000 USD              			          - Innovation / Entrepreneurship
                         		or equivalent.                                            			          - Management / Finance
                                                                                     			          - Hospitality / Tourism
                         Rigor                                                       			          - Marketing / Media
                         ·		75% of students agree that CIBU is an environment
                         		in which they are expected to learn at high levels,
                         		and each is supported so he or she can learn at a
                         		high level.
                         ·		75% of faculty members agree that each student
                         		demonstrates learning at a high level.

                         General Education
                         ·		Consistently providing the first two years - every
                         		year to a new cohort - of an undergraduate
                         		education, including a General Education program.

8
THE LABOR MARKET ’S 1ST CHOICE                                                                                     EFFICIENT, PROFESSIONAL AND
OF EDUCATIONAL PARTNER                                 STIMULATING WORK ENVIRONMENT                                SUSTAINABLE OPERATIONS

Annual increase in numbers of guest lectures,          Annual increase in job satisfaction rating as well as job   Transferring administrative procedures to IT-based
company visits and employability ratings.              involvement for engaged and highly qualified staff.         alternatives, general savings and professionalization.

Research-based knowledge sharing                       Academic and Administration Satisfaction                    Institutional Planning
·		At least two research publications per year -       ·		90% Staff and Faculty agree that CIBU offers a           ·		Implement and document the strong involvement
		from faculty or students.                            		stimulating work environment.                             		by the local stakeholders of the institution - including
·		CIBU is hosting an annual conference on applied     ·		70% of Staff and Faculty have recommend an               		the board, faculty, staff, students, alumni, and
		research.                                            		outside colleague to work at CIBU.                        		employers.
                                                                                                                   ·		Institutional planning based on data - taking into
Level of Employer Satisfaction                         Faculty Governance                                          		consideration market need. Such a plan should
·		Data collected for Level of Employer Satisfaction   ·		80 % of Faculty agree that they are actively involved    		have timelines on a year-by-year basis with clear
		has an average score of “Strongly Agree” for each       in governance including the development and              		and measurable goals and budget implications,
		of the questions on the survey.                      		assessment of curriculum.                                 		backed up by regular monitoring by the CIBU board.

Partnerships                                           Competences and collaboration                               Campus Effectiveness
·		All programs feature at least one guest lecture     ·		80 % of Faculty agree that they are actively involved    ·		Have at least one meeting per semester to assess
		per class and two company visits per program         		in the development of research.                           		and continuously improve the university’s overall
 		per semester.                                                                                                   		educational operations and to discuss how it plans
·		Dean of Student Affairs/Designee contacts 80%       Terminal degrees                                            		to meet the educational and occupational objectives
		of Graduates/ CPT/OPT/and other related              ·		90% of faculty new hires will have doctoral degrees.     		of its programs, taking into consideration its review
 		“employers”.                                                                                                    		of all organizational functions.
·		Develop database that has over 50 company
		contacts or guest lecturers, to be available for                                                                 Effective organization
		faculty.                                                                                                         ·		25% reduction on assignment correction/feedback
·		Develop Executive/Entrepreneur-in-Residence                                                                     		time by introducing reliable digital tools.
		Program to offer guidance/ mentorship to student                                                                 ·		100% of student and instructor textbooks and
		executives/ entrepreneurs.                                                                                       		resources are online.
·		Develop an incubator to help facilitate entrepre-                                                               ·		Have at least one organizational effectiveness
		neurial ideas from the classroom and into the                                                                    		meeting per year (Organizational effectiveness
		market place.                                                                                                    		meeting participants help with the design of new
                                                                                                                   		business strategies for the university).
Placement
·		85% of graduates are employed within 3 months                                                                   Publications
   of graduation. Employed is defined by full-time                                                                 ·		“Truth in advertising” when promoting operations.
		(32 hours or more). 100% for U.S. citizens.                                                                      		Publications prepared and presented in a
·		All degree students from CIBU have the                                                                          		professional manner.
		opportunity to participate in an internship, in a
		company/organization of interest.                                                                                Library Resources and Services
·		95% of all graduates agree that the learning                                                                    ·		80 % of students and faculty agree that the library
		aspects from the program has/will enhance                                                                        		resources and information services are appropriate
		career prospects.                                                                                                		to the academic level and scope of the institution’s
                                                                                                                   		programs.
                                                                                                                   ·		80 % of students and faculty are satisfied with the
                                                                                                                   		quality, relevance, accessibility, availability, and
                                                                                                                   		provision of the library resources and support
                                                                                                                   		services

                                                                                                                                                                                9
Kpi’s for CIBU

                          WORLD CLASS EDUCATION                                     PROVIDING ATTRACTIVE EDUCATION

                          Annual increase in satisfaction and achievement.          Annual increase in student numbers.

     YEAR-KPI 2018-2019   Student Learning Outcomes                                 Accreditation
                          ·		Data collected from external reviewers has an          ·		WASC onsite visit has been scheduled
                          		average score of “Strongly Agree” for each of the
                          		questions on the survey.                                Educational Activities
                          ·		GPA (Grade Point Average) for all degree programs B    ·		50% of MBA syllabi has been updated and
                          		or above - including the program’s capstone course.     		improved
                                                                                    ·		Entrepreneurship concentration is developed and
                          Qualified enrollment only                                 		an application for change of educational objectives
                          ·		ACT, SAT, GRE, and GMAT minimum scores are             		is submitted.
                          		implemented into Admissions requirement.
                                                                                    Level of Graduate Satisfaction
                          Retention                                                 ·		Data collected for Level of Graduate Satisfaction has
                          ·		94% retention rate for the university.                 		an average score of “Extremely Satisfied” for each of
                                                                                    		the questions on the survey.
                          Graduation
                          ·		100% maximum program length (MPL) graduation           Relations with Students
                          		for the university - including doctoral students in     ·		60% of alumni have referred CIBU to one friend/
                          		teach-out.                                              		family member.

                          Student Satisfaction                                      Revenue/Expenses
                          ·		Data collected for Student Satisfaction has an         ·		Break-even.
                          		average score of “Agree” for each of the questions
                          		on the survey.                                          Intake
                          ·		On the Student Satisfaction Survey, 87% of students    ·		300 students - degree and non-degree.
                          		agree that professors give useful feedback.

                          Graduate Satisfaction
                          ·		Alumni Association created through dues-paying
                          		alumni.

                          Rigor
                          ·		60% of students agree that CIBU provides an env
                          		ironment in which each student is expected to learn
                          		at high levels, and each is supported so he or she
                          		can learn at high level, and each student demon-
                          		strates learning at a high level.

                          General Education
                          ·		As the campus “lives into” consistently offering all
                          		four years of an undergraduate education, develop a
                          		philosophy for General Education.

10
THE LABOR MARKET ’S 1ST CHOICE                                                                                         EFFICIENT, PROFESSIONAL AND
OF EDUCATIONAL PARTNER                                     STIMULATING WORK ENVIRONMENT                                SUSTAINABLE OPERATIONS

Annual increase in numbers of guest lectures,              Annual increase in job satisfaction rating as well as job   Transferring administrative procedures to IT-based
company visits and employability ratings.                  involvement for engaged and highly qualified staff.         alternatives, general savings and professionalization.

Research-based knowledge sharing                           Satisfaction                                                Campus Effectiveness
·		At least one paper has been published by faculty or     ·		83% Staff and Faculty agree CIBU is an exciting          ·		Have at least two meetings in the academic year to
		students in a well-recognized journal and presented      		place to work.                                            		assess and continuously improve the university’s
		at a conference.                                         ·		60% of Staff and Faculty have recommended                		overall educational operations and to discuss how
                                                           		an outside colleague to work at CIBU.                     		it plans to meet the educational and occupational
Level of Employer Satisfaction                             ·		85% of Faculty will participate in faculty meetings.     		objectives of its programs, taking into consideration
·		Data collected for Level of Employer Satisfaction has                                                               		its review of all organizational functions.
		an average score of “Strongly Agree” for each of the     Competences and collaboration
		questions on the survey.                                 ·		All faculty will possess one degree higher than the      Effective organization
                                                           		course level they are teaching.                           ·		25% reduction on assignment correction/feedback
Partnerships                                               ·		Faculty is actively involved in the development of       		time by introducing reliable digital tools.
·		All programs feature two guest lectures per program     		research                                                  ·		100% of student and instructor textbooks and
		per semester or two company visit per program.                                                                       		resources are online.
·		Dean of Student Affairs/Designee contacts 70% of        Faculty Governance                                          ·		Have at least one organizational effectiveness
		Graduates/ CPT/OPT/and other related “employers”.        ·		Faculty is actively involved in governance including     		meeting per year (Organizational effectiveness
                                                           		the development and assessment of curriculum.             		meeting participants help with the design of new
Placement                                                                                                              		business strategies for the university).
·		70% of graduates are employed within 3 months of        Terminal degrees
		graduation. Employed is defined by full-time (32         ·		75% of faculty new hires will have doctoral degrees      Publications
		hours or more). 100% placement rate for U.S.                                                                         ·		“Truth in advertising” when promoting operations.
		citizens. All students are offered workshops related                                                                 		Publications prepared and presented in a
		to placement.                                                                                                        		professional manner.
·		85% of all graduates agree that the learning aspects
		from their program has/will enhance career                                                                           Library Resources and Services
		prospects.                                                                                                           ·		60 % of students and faculty agree that the library
                                                                                                                       		resources and information services are appropriate
                                                                                                                       		to the academic level and scope of the institution’s
                                                                                                                       		programs.
                                                                                                                       ·		60 % of students and faculty are satisfied with the
                                                                                                                       		quality, relevance, accessibility, availability, and
                                                                                                                       		provision of the library resources and support
                                                                                                                       		services

                                                                                                                                                                                 11

      Kpi’s for CIBU

                             WORLD CLASS EDUCATION                                       PROVIDING ATTRACTIVE EDUCATION

                             Annual increase in satisfaction and achievement.            Annual increase in student numbers.

     HOW TO REACH THE KPIs   ·		Admissions: English proficiency test - IELTS score is    ·		Expanding recruitment efforts through a broad agent
                             		raised .5 units higher. Admissions test - score           		network, increased cooperation with Copenhagen,
                             		requirements,                                             		current students, alumni, staff, faculty, employers,
                                                                                         		and instructional partners, SoME campaigns, public
                             		 - ACT - 15                                               		seminars, reaching out to community colleges.
                             		 - SAT - 800                                              ·		Give each referee a one-time, noncash gift with up
                             		 - GRE - 250                                              		to a $100 value.
                             		 - GMAT - 400                                             ·		3 meetings per year, per committee, 100% of staff
                                                                                         		and faculty are a member of at least one committee.
                             New admissions requirements are published -                 ·		Define “Attractive Education”.
                             including the catalog and website.                          ·		Curriculum Committee meets twice a semester
                             ·		Develop survey for external reviewers.                   		concerning MBA curriculum improvements.
                             ·		Introduce Entrance Counseling for new starts and
                             		tutoring for current students.
                             ·		Refer poor-performing students to participate in the
                             		campus tutoring services available by appointment
                             		only.
                             ·		CIBU will no longer enroll students in the DBA
                             		program and those students who are currently
                             		enrolled will be taught-out to their conclusion.
                             ·		Discuss and support the faculty in their ability to be
                             		available with students during and outside of class
                             		hours.
                             ·		Define how the external employers are identified,
                             		e.g., employers in each academic program area
                             		selected at random.
                             ·		Define “high level” in reference to, “CIBU is an
                             		environment in which they [students] are expected
                             		to learn.
                             ·		Revitalize the graduate satisfaction survey process.

12
THE LABOR MARKET ’S 1ST CHOICE                                                                                          EFFICIENT, PROFESSIONAL AND
OF EDUCATIONAL PARTNER                                      STIMULATING WORK ENVIRONMENT                                SUSTAINABLE OPERATIONS

Annual increase in numbers of guest lectures,               Annual increase in job satisfaction rating as well as job   Transferring administrative procedures to IT-based
company visits and employability ratings.                   involvement for engaged and highly qualified staff.         alternatives, general savings and professionalization.

·		Revise and Relaunch Job Placement and Career             ·		Staff and Faculty surveyed at midpoint and at the        ·		Complete an Assessment of assignment correction
		workshops - we received feedback from students            		end of each semester.                                        /feedback time - set a benchmark
   to focus on LinkedIn, resumes building, and              ·		Aligning expectations, employee handbook, and            ·		Research alumni networks that are used by
		networking.                                               		contract emphasizing continuing education, outside        		universities.
·		Strengthen placement assistance through career           		employment, and Moodle training /utilization.             ·		Ensure digital tools are reliable and fully functioning
		workshops.                                                ·		All faculty are members of at least 1 committee          		/operable at the start of each semester.
·		At least 2 networking event per year.                    ·		In-Service training and development activities that      ·		Create a survey to assess online usage of textbooks
·		Allowing recruiters access to our students through       		moves the university towards digitalization.              		and resources by students and instructors. Survey
		on campus presentation and networking events on           ·		Have one event a year to creatively celebrate staff      		questions added to end of course survey.
		and off campus.                                           		and faculty’s value to the university and
·		Strong focus on employability by establishing a          		accomplishments.
		career center with multiple activities to support         ·		Designating desks/workspace for adjunct faculty,
		student employability.                                    		where faculty can have office hours and/or prepare
·		Do 1 special project/plan/consulting for a company,      		for class - to increase sense of community and
		per program, per semester.                                		familiarity.
·		Provide opportunities for guest speakers, field trips,   ·		Enact process e.g. workshops and seminars
		projects, and networking.                                 		between Copenhagen and San Diego to support
·		Revitalize the employer satisfaction survey process.     		faculty growth and development as well as inclusion
·		All current and prospective students are advised         		of new concepts and materials into the classroom.
		of the campus’ Follow-up studies on graduates and         ·		Re-implement faculty mentoring process.
		employer satisfaction.                                    ·		Recognize faculty and staff whom recommended
·		Engage employers and practitioners to outline            		an outside colleague to work at CIBU with a noncash
		competencies that graduates should be able to             		gift card with up to $100 value.
		demonstrate.
·		Engage with relevant media personnel to partner
		and offer expertise that can be called on for topic
		explanations from the news.

                                                                                                                                                                                     13
In the heart of
America’s finest city

                        www.cibu.edu
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