OPTIONS SPONSORSHIP RUGBY FESTIVAL 2020 - Melrose 7s
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MELROSE SEVENS +
RUGBY FESTIVAL 2020
SPONSORSHIP
OPTIONS
Your opportunity to support
the world’s oldest Rugby
Sevens Tournament
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2 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
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WHAT IS
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RUGBY SEVENS
AND WHY IS MELROSE SO IMPORTANT?
This prestigious rugby sevens sporting event was the brain-child
of Ned Haig, a Melrose player, in 1883. Since then, the traditional
knock-out tournament has seen sevens sides from around the
world competing for the 1883 Centenary Cup.
The popularity of rugby sevens increased The Rugby World Cup Sevens is the premier
further with the development of other sevens stand-alone international rugby sevens
tournaments in the 1970s and was later competition outside the Olympic Games. The
followed by the inclusion of the sport into event is contested every four years, with
the Commonwealth Games for the first time tournaments for men’s and women’s national
in 1998 and the establishment of the annual teams co-hosted at the same venues. The
World Rugby Sevens Series in 1999 and the winners of the men’s tournament are awarded
World Rugby Women’s Sevens Series in 2012. the Melrose Cup – a fitting nod to the birthplace
In 2016, rugby sevens was contested in the of the game.
Summer Olympics for the first time. It has also
been played in regional events such as the Pan It’s a sport that is increasing in popularity
American Games and the Asian Games, and in around the world. And in April 2020, all eyes
2018 a women’s tournament was played for the will be on Melrose.
first time at the Commonwealth Games.
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3 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
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BIG PLANS
BIG PLANS
AT MELROSE
BRANDING OPPORTUNITIES APLENTY
Melrose Rugby’s ambition is to host the
Rugby World Cup Sevens in 2034.
Over Easter weekend 2020 Melrose will host a revamped sevens
tournament, extending the traditional world-renowned one-day
event into a four-day extravaganza of rugby and music.
The weekend will showcase musical talent from Gibson Pavilion will host a quiz to beat all
Scotland with large gigs and DJ sets in the pub quizzes – ‘A Question of Rugby’ with
Event club and Fanzone bar. We are delighted rugby and sporting legends going head
to announce that Big Country will join us to head in the style of the well-known
on the final evening! BBC TV programme.
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4 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
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BIG PLANS AT MELROSE
It is set
A dedicated children’s area will be housed
within the Orchard food village - including a
crèche, allowing parents to watch the Rugby
uninterrupted. Young rugby fans will be able
to get signatures and selfies with their rugby to be an
exciting
heroes in the Greenyards Fanzone.
We will celebrate a festival of rugby starting on
weekend
the Friday afternoon with the best of schools
Under 18s Sevens tournament. Come along
and watch the stars of tomorrow play
on the Greenyards.
that Ned
Haig would
The traditional Melrose Sevens tournament
takes place on Saturday. Enjoy a superb day of
fast paced rugby matches played in a knockout
have been
format. The finals of the 1883 Centenary Cup
will be played infront of a capacity crowd, with
thousands at home on tv.
Sunday matches will see the last rounds of the
semi-professional games on the Greenyards.
proud to be
The weekend will close with the Women’s
Sevens competition. a part of.
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5 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
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WHY SUPPORT THE
NEW-LOOK SEVENS?
2020 Melrose Sevens will be one of
Scotland’s largest sporting and
musical events.
It merges two of the country’s biggest passions and comes as part of
an ambitious plan for Melrose to host the Rugby World Cup Sevens
in 2034 - marking the 150th anniversary of the game’s invention in
the Borders town.
This is your chance to to be part of something very historic!
2020 Melrose Sevens will be one of
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Scotland’s largest sporting and
musical events.
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HOW CAN THE FESTIVAL IN NUMBERS
HELP ACHIEVE YOUR GOALS?
TV Live on BBC
Scottish Rugby itself has attracted 1.8m viewers from
The ambitions for the Melrose Sevens are boundless. We truly believe we can help
170 countries around the world. The BBC Sport Scotland
bring the Rugby Sevens World Cup back to Scotland – but as we work towards that
website averages 2.5million views a week with regular
goal, this is your chance to be part of something truly ambitious – something that will
peaks of over 3 million
create memories for all involved…but why consider supporting the festival?
DIGITAL Facebook: 10,000 likes
Twitter: 1,900 followers
Website Visitors: 36,000
Increase Awareness Of Reaching Out To A New Increase Brand Awareness
New Product Launch Target Audience With An Existing Audience
Loyal Database and 4000 Music Fans
12,000 Spectators
24 Clubs From Across The Borders Railways Delivering
World = Huge Global Reach Over A Million Travellers
Build Relationships Reposition Or Rehabilitate A Year
Social Responsibility
And Engage With The An Existing Brand
Community
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CREATE MEMORIES.
YOUR OPTIONS.
1.00 2.00 3.00
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BRONZE
P A C K A G E
SILVER
P A C K A G E
GOLD
P A C K A G E
Ideal for local ambitious companies that wish to Perfect for growing companies and larger For seasonal sponsors and companies that wish to
generate brand awareness and entertain key organisations who understand the value in digital provide the very best in entertainment and money
clients/stakeholders. lead generation and online brand awareness. can’t buy experiences.
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Bronze Silver Gold Individual
Item
£5,000 £10,000 £25,000 Item cost
Pitch side advertising board Y Y Y £600
Full page Programme AD Y Y Y £1000
Hospitality in the VIP 1883 Pavilion 1 x Table of 10 2 x Table of 10 2 x Tables of 10 £3000 + VAT per table of ten
10 Big Screen Adverts (10 secs) 2 per day 4 per day 6 per day £1000 for 10sec AD
10 Big Screen Adverts (20 secs) N/A N/A 2 per day £1500 for 20 sec AD
Private use of clubhouse once a season,
N/A Y Y £3000
including staff
Private use of a room in the club house Y N N £750
Official Category sponsor N/A N/A Y Depending on category
Solus email to database N/A X1 X2 £1200 per email
Branded content post on FB X1 X2 X4 £650 per email
Branded content post on Twitter & Instagram X1 X2 X4 £650 per email
Ground Tickets (Friday) 5 10 15 £5 per ticket
Ground Tickets (Saturday) 5 10 15 Approx £25 per ticket
Ground Tickets (Sunday) 5 10 15 £25
Event Tent Tickets (Thursday, Friday, Saturday &
N/A X4 X10 £20/£20/£20/£26.50
Sunday)
Invitations to Presidents reception on Sat & Sun N/A N/A X2 £700
Invitations to official draw ` N/A X2 X4 £600
Photographer and Videographer pass N/A N/A Y £400
Opportunity to set up Concession/Display around
N/A N/A Y £2500w
the ground
Toblerone (advertising) N/A X2 X4 £1000 each
Signed shirt from winning team N/A N/A Y £500
Signed band merchandise. N/A Y Y £500
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SOMETHING EXAMPLE [A] EXAMPLE [B]
BESPOKE? Business:
National Drinks company
Business:
Challenger Bank
Have an idea? Wish to consider Aim: Having launched a new product, this Aim: New to the market, this company wants
company wants to consider experiential to drive brand awareness and encourage
something not on the list above? activity and start to build a bank of advocate customer sign ups.
consumers.
A four-day festival offers a host of promotional
opportunity and we’d love to put together a bespoke
package to help you achieve your goals. Here is a
couple of examples:
Solution: A pre-event announcement created Solution: By taking advantage of a dedicated
Buzz for the new product. With full access to designation, ‘Official Finance Partner’, they were
the festival, they were able to provide samples/ able to deliver some high-profile awareness
tastings throughout the weekend. Following – with a focus on digital platforms. During
the event they enjoyed access to members the weekend, their minute long advert ran
of the winning team and produced a bespoke regularly across the big screens.
campaign, pushing vouchers and brand
+ awareness.
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ORDER
OF EVENTS
THURSDAY 9TH APRIL
9/10TH
At 19:30 the Fanzone Bar will host a ‘Question of Rugby’ with
rugby legends battling it out in front of the fans. Food outlets in
the Fanzone will be open til 23:00.
APRIL
FRIDAY 10TH APRIL
Rugby competitions get under way on Friday afternoon with an
exciting U18s tournament hosting the best from Scotland, England,
Hong Kong and the USA.
For music lovers there will be a fabulous DJ set at Gibson Pavilion.
1011TH
11 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
ORDER
OF EVENTS
SATURDAY 11TH APRIL
Saturday sees the 137th playing of the 1883 Centenary Cup on the Greenyards, with
APRIL
the first of the knockout games beginning early afternoon, culminating in an exciting
final later that evening. The 1883 Centenary Cup presentation ceremony will be
followed by the President’s Reception for invited guests and players.
If you fancy an earlier start to the sporting action then you will be able to watch the
first of the pool games from mid-morning with semi-professional teams taking part in
the inaugural Ned Haig Cup.
Younger rugby fans will be able The Orchard food village and The Fanzone Bar will remain
to hang out in the Fanzone for family area will open at 10:00, open until Midnight, with
selfies and autographs of their with a wide selection of food entertainment from an acoustic
sporting heroes. and drink stalls . A crèche set. For those wishing to dance
will offer parents of smaller the night away there will be a
You can enjoy VIP style children the opportunity to drop DJ set at Gibson Pavilion.
Hospitality in the Greenyards off their little ones for an hour
tent with fine dining lunch, or two, knowing that they are
afternoon tea and President’s being safely supervised whilst
Canape Reception in the they watch some of the sporting
evening. activities on the Greenyards.
1112 Melrose Sevens Rugby Festival 2020 / Sponsorship Options
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ORDER
OF EVENTS
SUNDAY 12TH APRIL
The final day will host the last of the pool games and the knockout semi-final and final
matches of the Ned Haig Cup as well as the Women’s tournament. The prize giving
for both events will be followed by a President’s Reception in the VIP hospitality area
for players and guests.
On the final evening, the Food lovers will able to sample
Fanzone Bar will remain open some gastro treats at the
until midnight. We will finish the Orchard Food Village and
weekend off with a bang with entertain their little ones at the
another fabulous concert with a family fun area. The Fanzone
Scottish themed evening in the will be open for the younger
tent at Gibson Pavilion. sports enthusiasts to grab an
autograph or photo with the
sporting legends of today and
yesterday.
12CONTACT
If you would like to know more, please get in touch.
Phil Morris
07557 228 381
Dominic Taddei
07967 756 529You can also read
