OTTAWA WINE & FOOD FESTIVAL - NOV 7 - 9 2014 EXHIBITOR ESSENTIALS
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OTTAWA
WINE &
FOOD
FESTIVAL
NOV 7 – 9 2014
EXHIBITOR
ESSENTIALS
ottawawineandfoodfestival.com
AN UNEQUALLED
MARKETING
OPPORTUNITY
The Ottawa Wine and Food Festival provides a unique opportunity for exhibitors
to reach one of the most affluent and lucrative markets in Canada. Hotly
anticipated every fall, the event has grown over the past 29 years to stand apart
as one of the most successful of its type in Canada. Toasted by media and
consumers alike, the Festival enjoys a stellar reputation for innovation and
excellence–from its acclaimed annual Wine Challenge to special events such
as the ever-popular Tasting Alley to its vibrant Main Tasting Floor where
exhibitors showcase the latest trends in food, wine, beer and spirits to
almost 25,000 Ottawa residents and visitors.
MARKETING BENEFITS
OF EXHIBITING
• Introduce and showcase your • Network and establish relationships
products and services to almost with other food and beverage
25,000 willing consumers. suppliers and industry experts.
• Increase your profile in one of • Build lasting relationships with
Canada’s most lucrative markets customers and suppliers.
at its signature annual wine & • Receive a post-Festival
food event. highlights report.
• Over twenty events from October 30 to November 3
ATTENDEE AND TARGET
2013 FESTIVAL
HIGHLIGHTS
held mostly at the beautiful Ottawa Convention Centre
in the heart of the city within walking distance of 6,000 MARKET PROFILE
hotel rooms. The Festival continues to appeal most strongly to adults
25-49 split almost evenly between men and women. The
• Introduction of a new website with a refreshed design
attendance breakdown is:
making it even easier for attendees to explore all
aspects of the Festival. AGE % GENDER %
• Introduction of new Saturday ticketing eliminating line- 19 – 24 years 10% Males 53%
ups while increasing attendance. 25 – 34 years 30% Females 47%
•
New events such as the Opening Day “PUMP” 35 – 49 years 36%
LANGUAGE %
fundraiser in support of Women’s Heart Health featuring 50 – 64 years 19%
Anglophone 74%
World Sommelier 2nd Place Winner: Véronique Rivest 65 years+ 5%
and Wynn’s Coonawarra Winemaker Sue Hodder. Francophone 26%
• New Saturday “Arrive after Five” event featuring Beers The Festival’s comprehensive marketing program is
from Here and a Chocolate Tasting Bar. targeted to adults 35+ and couples who are more
The always successful Tasting Alley on Friday and
• affluent and mature wine and food connoisseurs as well
as singles and couples in the 19-34 demographic who are
Saturday nights featuring 73 wines. Sold-out for the
wine and food enthusiasts. The majority of the Festival’s
sixth year in a row! attendees reside in Ottawa—one of the country’s most
3-days of the main Tasting Floor featuring almost
• affluent markets featuring:
200 exhibitors. • Highest median income in the country;
• The ever-popular Culinary Theatre and special events • Highly educated–highest concentration of post-
such as “A Taste of Kingston and the County”. secondary educated adults in the country;
•
Increased engagement with prospects and visitors • High levels of spending in the cultural area–top ranking
in cultural goods and services spending amongst
through social media, online and traditional advertising.
Canada’s fifteen major metropolitan areas.
ENHANCED
EXHIBITING AT THE MARKETING
2014 FESTIVAL OPPORTUNITIES
NOV 7,8,9 2014 FOR EXHIBITORS
OTTAWA CONVENTION CENTRE TASTING ALLEY
SOLD OUT for a sixth year in 2013 this two-
hour tasting held Friday and Saturday evenings
Standard Booth Size: 10’ x 10’ features wines of the world priced from $20.00. It
attracts wine enthusiasts who want to sip, savour
Rate: $
1,895.00 +HST and learn in an exclusive area separate from the
Corner Booth: $1,995.00 +HST Main Tasting Floor.
OTTAWA WINE CHALLENGE
A signature component of the Ottawa Wine and
Benefits Include: Food Festival, the 2014 Ottawa Wine Challenge
· Concierge Booth Service will take place September 27, with some of
· Material handling Canada’s most recognized names in wine tasting
and judging. Award winning
· 24-hour security wines will be featured on the
· Full kitchen facilities Festival website, in the Festival
program, and in media releases
· Show Program listing
in advance of the Festival itself.
· Tasting glasses (4 per booth)
· Refrigeration and ice SPONSORSHIP & MARKETING
· Refuse pick up and disposal The 2014 Festival will offer a range of
sponsorship opportunities for exhibitors, media
·F our Complimentary Trade partners and suppliers. It will be promoted via
Day Tickets per 10x10 booth a significant local multi-media advertising and
public relations campaign that will ensure strong
The Ottawa Convention Centre is fully carpeted. attendance and deliver additional profile to key
Festival exhibitors and sponsors.
FESTIVAL PROMOTIONAL
PROGRAM
Promoted annually through a strategic multi-media campaign
that includes online banners, emailers, print, radio and social
media in a concentrated program that delivers over 3.5 million
impressions to a consumer audience eager to hear all that the
Festival is offering.
PUBLICITY CAMPAIGN
Similarly, the Festival’s publicity campaign boasts extensive
earned media coverage through broadcast, print and online
media to journalists who are hungry and thirsty to hear all the
details of what’s happening at this major local event.
WEBSITE AND SOCIAL MEDIA
Re-launched in 2013 with a contemporary site design that
facilitates navigation and incorporates website best practices,
OttawaWineandFoodFestival.com saw an increase of 20% in
traffic from 2012 with over 118,000 pageviews and almost 50,000
visitors to the site. Facebook, Twitter and Instagram form the
cornerstone of the Festival’s social media strategy with the Festival
always trending in Ottawa over the course of its three days.
OTTAWA WINE AND Novotel Hotel
FOOD FESTIVAL Novotel Hotel, located at 33 Nicholas Street, is
a clean and modern hotel situated just minutes
EXHIBITORS CAN from the Ottawa Convention Centre and Rideau
TAKE ADVANTAGE Centre Shopping Centre.
BOOK YOUR HOTEL ROOM AT A SPECIAL RATE
OF PREFERENTIAL $139 Superior King Bed
RATES AT SOME Booking code: 116950
Booking name: Ottawa Wine & Food Festival
OF THE CITY’S
BEST HOTELS. Fairmont Château Laurier
The Fairmont Château Laurier is a historic
BOOK YOURS TODAY! landmark hotel in downtown Ottawa adjacent
to Parliament Hill. This luxury hotel is charming
and conveniently located within walking
distance to the Ottawa Wine and Food Festival
at the Ottawa Convention Centre.
BOOK YOUR HOTEL ROOM AT A SPECIAL RATE
$189 Fairmont | $239 Fairmont with View |
$269 Deluxe | $319 Gold
Westin Hotel
Located on the Rideau Canal adjacent to
Rideau Centre Shopping Centre and the
Ottawa Convention Centre, The Westin Ottawa
offers direct access to all the allures of Canada’s
capital city.
BOOK YOUR HOTEL ROOM AT A SPECIAL RATE
$189 Traditional | $209 Premium | $239 Deluxe
SPRING 2015 EDITION
Eat Drink
SPRING!
The spring edition of the Ottawa Wine and
Food Festival launched in March, 2014 was
March 28 2015
a great success.
Themed Eat Drink Spring, it featured the
best in spring and summer wines, local
microbreweries, fabulous food trucks,
mixology and more.
Mark your calendar now for the Spring 2015
edition — March 28, 2015 — and plan to be
part of this exciting new event! Contact us
for more information today.
Elizabeth McMenemy Director of Event Sales & Services
p. 613 523 6386 f. 613 523 4182
e. elizabeth@ottawawineandfoodfestival.com
FESTIVAL LOCATION SHOW SCHEDULE BOOK NOW
Ottawa Convention Centre Nov 7, 8, 9, 2014 Don’t miss out on the opportunity to present your
55 Colonel By Drive, Ottawa products personally to almost 25,000 potential
Friday Nov 7, 2014
customers. Book your booth space now by contacting:
12 noon – 10 pm
Saturday Nov 8, 2014 Elizabeth McMenemy
12 noon – 10 pm Director of Event Sales & Services
Sunday Nov 9, 2014 p. 613 523 6386 f. 613 523 4182
12 noon – 5:30 pm e. elizabeth@ottawawineandfoodfestival.com
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