Ownership Transitions for the Private Business Owner

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Ownership Transitions for the Private Business Owner
WEBINAR

Ownership Transitions for the Private
Business Owner
Tuesday, November 19, 2019
2 p.m. ET | 11 a.m. PT

The audio portion of this webinar will stream through your
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Ownership Transitions for the Private Business Owner
Agenda

   Introduction by April Hall, senior editor, Family
    Business Magazine
   Time for questions (enter them from your
    computer) during and after the presentation
   60 minutes
   Presentation and supporting material will be
    emailed to all participants after the webinar

                                                        1
Ownership Transitions for the Private Business Owner
Today’s Speakers

JOE FAHEY                       BILL WATKINS
Sr. VP & National Director      Managing Director
Business Succession Planning    Harris Williams
PNC

MARK BUXTON                    JULIE WILLIAMS
Sr. VP & Regional Director     Managing Director & National
Wealth Strategy                Director, ESOP Solutions
PNC                            PNC

                                                              2
Ownership Transitions for the Private Business Owner
M&A Market Backdrop

                   The U.S. economy grew at a rate of 2.1% in Q2 2019 and has grown for 21 consecutive quarters.
                   July 2019 marked the 10th year of expansion since the global financial crisis, generating concerns
    Economic        around the length of this cycle and that a slowdown could be on the horizon.
    Outlook        Although growing at a decelerating pace, the U.S. economy remains preeminent relative to other
                    world economies, as many countries experience market volatility, global trade uncertainties, currency
                    risks, and minimal or no growth.

                   Private equity dry powder hovers over $1 trillion in 2019, which continues to put pressure on investors
                    to aggressively pursue assets of interest.

    Available      2018 was a strong year for private equity fundraising, with 900+ funds securing $450B+ in
                    commitments. With the number of successful exits in recent years, it is difficult for limited partners to
    Capital         stay fully allocated to this attractive asset class.
                   Even with equity market volatility, corporate cash levels remain strong, and strategic buyers are
                    selectively paying up for innovative capabilities and new areas of growth.

                   The Federal Reserve, pressured by an increasing amount of negative sovereign bond yields around
                    the world, and subsequently a strong dollar, could be forced to lower key interest rates multiple times
                    in 2019 and 2020.
    Financing      Robust leverage levels in M&A deals, supported primarily by non-bank lenders in the middle market,
    Market          should continue to keep valuations high. These alternative lenders are hyper-focused on serving the
                    private equity community and sponsor-backed deals.
                   The pressure on both equity and debt investors to deploy capital in the private markets should keep
                    valuations near all-time highs.

                   The M&A market was robust in 2018 and Harris Williams had a record year. The firm is on pace for a
                    strong finish to 2019.

    M&A            The 2019/2020 outlook for M&A activity remains positive due to slowing opportunities for pure organic
                    growth, relatively strong corporate balance sheets, and an insatiable amount of private equity
    Market          demand to invest in quality private businesses.
                   While the late-stage nature of the cycle is top-of-mind for investors, expect marquee assets with
                    resilient business models to continue to command premium prices in competitive processes.

                                                                                                                                3
Ownership Transitions for the Private Business Owner
M&A Transaction Volume

While total M&A transaction volume has declined recently after peaking in 2017,
current market conditions remain positive.
        2018 was a record year for the number of private equity M&A deals completed.
        For most high-quality companies, investors have gotten even more aggressive and are moving faster to get deals done.
     M&A transaction activity in the lower middle market has slowed, which makes up the vast majority of the number of
      transactions (
Ownership Transitions for the Private Business Owner
Healthy Multiples Across the Board

M&A valuations remained elevated in 2018 and through YTD 2019.
 While multiples remained in-line with 2017 for most of 2018, fourth quarter volatility in both the equity and debt
  capital markets contributed to tempered M&A valuations near the end of the year.
 In addition to industry-specific factors and underlying growth rates, purchase price multiples continue to show
  disparity based on transaction size.

 Global EV / LTM EBITDA Multiples1                                                                                         EV / LTM EBITDA Multiples by Transaction Size1
     For the Years Ended December 31, 2005 - 2018                                                                          For the Years Ended December 31, 2015 - 2018

                                                                                                                           16.0x
 12.0x
                                                                                                                                                     13.7x
                            11.1x                                                                                          14.0x
 11.0x                                                                                                                                                                       12.8x
                                                                                                                                                  12.1x                                                                      12.3x
            10.5x                                                                                  10.6x                                                                                               12.3x
                                                                                                                           12.0x                                                             11.6x                      11.8x
                    10.3x                                                    10.3x                         10.2x                                                          11.0x                      11.2x
                                                         10.1x                       10.2x 10.1x                                            11.2x
                                                                                                                   10.0x                                            10.5x                   10.6x                    10.3x
 10.0x                              9.8x                                                                                                  10.0x                                                                   10.2x
                                                  9.6x                                                                     10.0x                                                                                 9.4x
                                                                                                                                     9.2x                          9.2x
                                                                 9.2x 9.3x                                                                                     8.6x                     8.5x

     9.0x                                  8.7x                                                                             8.0x
                                                                                                                                   6.9x                                                                        7.0x
                                                                                                                                                             6.4x                    6.2x
                                                                                                                            6.0x
     8.0x
                                                                                                                            4.0x

     7.0x
                                                                                                                            2.0x

     6.0x                                                                                                                   0.0x
            2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 YTD                                                       2015                    2016                     2017                     2018
                                                                                  2019
Ownership Transitions for the Private Business Owner
Private Equity Continues to be Active

Average purchase price multiples continue to be robust, with high-quality, middle
market assets receiving significant buyer attention.
 Sponsor backed deal multiples reflect the increasingly competitive environment private equity firms face and their
  continued efforts to deploy capital.
 With North American and European private equity funds sitting on record levels of capital, most coming from 2015 –
  2017 vintage funds, pressure to close on platform acquisitions continues to mount.
 The convergence between the number of public versus private equity-backed companies persists, as private equity
  continues to grow as an asset class.

 Average Purchase Price Breakdown by Financial Sponsors1 North American and European Companies by Ownership2
     For the Years Ended Dec. 31, 2003 – 2Q 2019                                                                               For the Years Ended Dec. 31, 2008 – 2018
                                                                                                                               (# of companies)
     14.0x

                                                                                                                               25,000
     12.0x                                                                                                             11.3x
                                                                                                      10.6x10.6x
                                                                                            10.3x10.0x
     10.0x                             9.7x                                          9.7x                                      20,000
                                              9.1x
                           8.4x 8.4x                        8.5x 8.8x 8.7x 8.8x
                                                                                                                       5.3x                                                                                15,067
     8.0x                                            7.7x                                                4.9x 4.8x                                                                                                  14,393
             7.1x 7.3x                 3.5x                                          3.9x 4.5x 4.5x                            15,000
                           3.0x 3.1x          4.0x                    3.5x 3.4x
                                                            3.8x 3.7x
     6.0x           2.6x                                                                                                                                                                                            10,440
             2.8x                                    3.8x                                                                                                                                                  10,007
                                                                                                                               10,000
     4.0x
                                                                                                      5.8x 5.9x
                                       5.5x                                  5.2x 5.7x 5.5x 5.3x 5.7x                           5,000
                           4.4x 4.5x          4.1x                 4.6x 4.9x                                                                                                        PE-Backed            Public
     2.0x           3.4x
                                                            4.0x
             2.8x                                    3.0x

     0.0x                                                                                                                            0
             '0 3 '0 4 '0 5 '0 6       '0 7 '0 8 '0 9       '10    '11   '12   '13    '14    '15   '16   '17     '18 3Q19                  2008     2009     2010     2011   2012   2013   2014   2015     2016     2017
                       Senior Debt / EBITDA            Sub Debt / EBITDA             Equity / EBITDA           Other

1.     S&P Global.
2.     PitchBook.                                                                                                                                                                                                      6
Ownership Transitions for the Private Business Owner
Private Investments Really Stand Tall

U.S. Private Equity: Periodic Rates of Return

                                                                                                                                                  23.5%

              21.5%                                         21.7%

                                                                                                           19.9%

                                                                       16.8%                                                                                  17.0%
                                                                                 15.9%
                                                                                           15.4%
                        14.0%                                                                                       14.0%
                                                                                                                                                                      13.5%
                                                                                                                                                                              12.9%

                                                                                                                                10.9%

                                   8.6%
                                             8.0%
                                                                                                                                        7.1%

                            15-Year                                        10-Year                                      5-Year                                   3-Year

                                            CA U.S. Private Equity (Top Two Quartiles)           CA U.S. Private Equity Index       S&P 500    Russell 2000

Sources: Cambridge Associates LLC, Frank Russell Company, Standard & Poor’s, Thomson Reuters Datastream.
Note: Private equity includes buyouts and growth equity.                                                                                                                              7
Strategic Buyers are Seeking to Enhance Organic
Growth
Corporate buyers are aggressively looking to utilize their balance sheets and
acquire growth through differentiated, middle market businesses.
 Large strategics have been stock piling cash reserves since the downturn and have spending firepower:
  − Along with cash positions at record levels, most large corporations boast healthy balance sheets with the potential for
    incremental leverage
  − Boards and activist shareholders have increasingly scrutinized balance sheet management and cash utilization

 High-growth, middle market companies can garner significant interest from strategic buyers:
     − Not simply buying the target’s current P&L – can add capabilities and supplement strategic gaps, rendering the
       “multiples” strategics are willing to pay less relevant
     − Corporate buyers are forced to compete aggressively with private equity funds for top opportunities
Key Strategic Drivers for M&A                                         S&P 500 –Net Debt to LTM EBITDA1
                                                                      For LTM Period December 31, 2005 – 2018

                                                                      2.5x

                                                                      2.0x                                                 Q3 2019 S&P 500 Net
                                                                                                                          Debt / LTM EBITDA: 1.5x
     Technology            Expand         Diversify
     Acquisition        Customer Base Products/Services
                                                                      1.5x

                                                                      1.0x

                   Digital               Talent                       0.5x
                  Strategy             Acquisition                           2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

1.   CapitalIQ.                                                                                                                               8
Setting the Stage for a Robust M&A Process

                                                       3 Keys to Evaluating Strategic
                                                                Alternatives

            SHAREHOLDERS                                                 BUSINESS                                                MARKET
    What are the personal desires of the                   Where does the business stand in its evolution       What is the general global and domestic
     shareholders (timing, liquidity, legacy, etc.)?         or life cycle?                                        macroeconomic environment?
    Are there any tax issues for the shareholders?         Are there any growth opportunities that require      What is the general state and outlook of the
                                                             significant capital investments?                      M&A market?
    Has the ownership group considered its
     succession plan?                                       What is the timing and likelihood of growth          How can the current capital markets affect a
                                                             prospects, both organic and acquisition               company’s “baseline” valuation?
    What processes are in place to ensure the               opportunities?
     business survives the next generation?                                                                       How is the availability of external debt and
                                                            Does the company have any need for growth             equity capital?
    Are there any family dynamics at play                   financing beyond traditional senior debt?
     regarding the future strategy of the business?                                                               Has there been consolidation and/or an
                                                            Has the business evaluated competitive                increase in private equity interest and
    Are there any conflicts with the management             threats to future business performance?               investments in the industry?
     team’s and the ownership group’s future
     desires for the business?                              Can the management team execute                      Are strategic buyers in the industry healthy and
                                                             acquisitions without the assistance of a team         displaying a strong appetite for acquisitions?
    Does the ownership group have an                        of transaction professionals.
     understanding for the current valuation of the                                                               What is the current perception of the
     business?                                                                                                     company’s industry?
    What role do the ownership group and the
     management team want to have with the
     company going forward?

                                                                                                                                                                  9
How do I Prepare for an Eventual M&A Transaction?

Most businesses will go through some type of equity transaction at a point during
their life cycles. It is never too early to consider executing on value-enhancing
initiatives.
                                                                                        Be targeted and realistic in what will be
                    Decide if any key hires need to be made.                            included in projections.
                    Illustrate team’s depth and minimize “key man”                     Develop and quantify key components of the
                     concerns.                                                           company’s 1, 3, and 5-year plan.
  MANAGEMENT        Understand team’s post-transaction goals.           GROWTH         Develop an M&A pipeline and begin the
     & HR                                                                 PLAN           conversation with potential targets early.
                    Consider succession planning.

                                                                                        Collate all KPI data (i.e., business segment
                    Create case studies of recent sales wins.                           performance, revenue per customer, revenue
                                                                                         retention, customer retention).
                    Ensure website is consistent with strategy and
                     message.                                                           Begin difficult and time-consuming task of
                                                                                         integration early.
   SALES AND        Utilize customer-level data to display depth and   OPERATIONS
   MARKETING         strength of relationships.                                         Remember that buyers may have access to
                                                                                         monthly board packs during a process.

                    Bridge management accounts to audits.
                                                                                        Make sure all records, contracts, and
                    Identify any potential “add-backs” .                                agreements are organized and up to date.
                    Ensure ERP system is capable of supporting                         Ensure all leases and other property information
  ACCOUNTING         projected growth of the business.                                   are readily available.
                                                                          LEGAL
    AND TAX         Prepare for a Sell-Side Quality of Earnings                        Address any contingent liabilities early.
                     report, which is vital in today’s M&A market.

                                                                                        Elevate the business’s profile by responding to
                    Build an acquisition track record, proving to                       inbounds and educating key buyers.
                     potential buyers that acquisitions are a viable
                     growth strategy.                                                   Allow select investors / strategics to build internal
                                                                                         support ahead of a process.
                    Maximize the likelihood of buyers underwriting
  ACQUISITIONS
                     future inorganic growth through strategically      AWARENESS       Leverage consultant expertise during
                     beneficial acquisitions.                                            ownership rather than immediately prior to
                                                                                         launching a sale process.

                                                                                                                                            10
What Can I Expect in a Typical M&A Process?

                                       MONTH 1            MONTH 2              MONTH 3         MONTH 4    MONTH 5     MONTH 6

Initial Diligence

Draft Targeted Buyers List

Third-Party Work
(QofE and Industry Study)

Draft Marketing Materials

Prepare Key Analyses and Build
the Virtual Data Room

Pre-Marketing Period

Contact Buyers &
Distribute Marketing Materials

Receive and Evaluate IOIs                                                               IOIs

Conduct Management Visits

Open Data Room, Distribute
SPA, Buyer Due Diligence

Evaluate Final Bids                                                                                      Final Bids

Complete Final Confirmatory
Diligence and Negotiate the SPA

Close the Transaction

    Preparing for Market          Marketing   Due Diligence   Negotiation and Closing

                                                                                                                            11
What is an ESOP?

                          Flexible Shareholder Liquidity
                                                                                                                                                              Key Take-Aways
                        & Ownership Transition Alternative
                                                                                                                                                        Retirement Plan
                                                                                                                                                         An ESOP is a qualified “defined
                                                                                                                                                          contribution” retirement plan
                                                                                                                                                         ESOPs are unique from other
                                                                                                                                                          qualified plans in that an ESOP has
                                                                                                                                                          the ability to borrow money to
                                                                                                                                                          acquire stock
    Employee Benefit Plan                                                   Tax Advantaged Vehicle                                                       ESOPs are designed to be
                                                                                                                                                          primarily invested in Company
     Long-Term Retirement Benefit                                           Company Tax Benefits                                                        stock
     Performance-Enhancing                                                  Seller Tax Benefits                                                          − These combined elements
      Incentive                                                                                                                                              create a mechanism for
                                                                            The Internal Revenue Code                                                        transferring ownership to
     Reward Employees                                                      has been amended several                                                         employees
    Congress enacted ERISA in                                               times since 1974 targeted to
                                                                                                                                                        Other Uses for ESOPs
    1974 enabling ESOPs as a way                                            incentivize use of ESOPs
                                                                                                                                                        Companies may utilize tax benefits
    to make U.S. businesses more                                                                                                                        brought by the ESOP to accomplish
    competitive                                                                                                                                         other strategic initiatives including but
                                                                                                                                                        not limited to acquisitions,
                                                                                                                                                        spin-offs of subsidiaries, buyout of
         The number of S-Corporation ESOPs and the level of active                                                                                      dissident shareholder, and going
           participation have MORE THAN DOUBLED since 2002¹                                                                                             private transactions

1) April 2013 Study by Alex Brill, tax advisor to the Simpson-Bowles deficit reduction commission, “Macroeconomic impact of S ESOPs on the U.S. Economy.”

                                                                                                                                                                                               12
Key benefits of selling to an ESOP

                                 Ownership                                               Employee
       Liquidity                                           Tax Benefits
                                 Transition                                               Benefits

 ESOPs are Flexible:        ESOP is friendly buyer   Shareholder:                  Employee participants
                                                        Owners who sell to an        in an ESOP obtain
 Seller can sell up to      Selling shareholder is                                  ownership in the
                                                         ESOP may defer or
  100% of Company             able to leave a legacy                                  Company as
                                                         eliminate capital gains
                              by protecting and                                       beneficiaries of the
 Seller can receive full                                tax on the sale of stock
                              perpetuating                                            ESOP and can accrue
  fair market value                                      to an ESOP (IRC
                              Company’s culture                                       significant retirement
                                                         Section 1042)
 ESOP transactions can  Selling shareholder                                         benefits
  create opportunities for may retain operational      Company:                      Key employees may
  tax efficient estate     and/ or board control of                                   receive separate equity
  planning and wealth                                   The full purchase price
                           Company                                                    based incentive
  transfer strategies                                    is deductible over time
                                                                                      compensation (e.g.,
                                                        Companies that are           SARs or Phantom
                                                         100% ESOP owned              Stock)
                                                         may pay no income
                                                         taxes                       Employee ownership
                                                                                      is shown to enhance
                                                        The enhanced cash            employee engagement
                                                         flow from tax savings is     and incentivize
                                                         used to repay debt and       performance,
                                                         finance growth               productivity and growth

                                                                                                          13
ESOPs Have a Positive Impact on Companies

Independent studies show companies with Employee ownership are:

                                            More stable, more successful, and better for employees as well as the larger economy
       More
                                             S corporation ESOPs outperformed the S&P Total Returns Index in terms of
     Competitive                              total return per participant by 62% from 2002 – 20121
                                             Employee ownership results in higher growth in sales, employment, and sales per employee2

                                            Perform better through difficult business, economic, and industry cycles
     More Stable
                                             The default rate on bank loans to ESOP companies during the period 2009–2013 was, on average,
    and Resilient                             an 0.2% percent annually, ten times lower than levels experienced more broadly by mid-sized U.S.
                                              companies (NCEO Study)

                                            Are frequently recognized as great places to work and experience greater employment stability
    Great Places
                                             For 2015, 36 of the 71 (51%) U.S. for-profit stock corporations on the annual Fortune 100
      to Work                                 Best Companies to Work For feature a type of employee ownership plan3

     Strong                                 Companies that are S corporation ESOPs are proven job-creators, even during tough times
 Contributors to                             While overall U.S. private employment in 2008 fell by 2.8%, employment in surveyed
  the Economy                                 S corporation ESOP companies rose by 2%4

Note: Sources and additional information available upon request.
1)    Ernst and Young's Quantitative Economics and Statistics (QUEST).
2)    Douglas Kruse and Joseph Blasi of Rutgers Study.
3)    Steven Freeman from the University of Pennsylvania and NCEO.
4)    2010 Georgetown University/McDonough School of Business study.

                                                                                                                                                 14
ESOPs Have a Positive Impact on Employees

 Employees of ESOP owned companies:

        Job
   Satisfaction &                             Exhibit higher job satisfaction, organizational commitment, motivation,
    Motivation                                and workplace participation

    Job Security                              Are 4 time less likely to be laid off than employees of companies that
                                              do not have employee ownership¹

       Superior                               Retire with substantially higher retirement assets
      Retirement                               A 2005 NCEO Survey reported that S corporation employee-owners had ESOP
       Benefits                                 account balances three to five times higher than the U.S. average for 401(k) plan
                                                participants
                                               For S corporation employee-owners nearing retirement, ESOP account balances were
                                                five to seven times the average. Approximately 80% of companies surveyed by NCEO
                                                offer their employees more than one qualified retirement plan

Note: Sources and additional information available upon request.
1)    The General Social Survey.

                                                                                                                                    15
Basic Leveraged ESOP Transaction
Minority ESOP, Senior Debt Financing

                                      Company                                     ESOP Trust
                                                       Inside Loan

                                                           2
                                                     Cash (Bank Loan
                                                        Proceeds)

                           Outside Loan

                                                                                              Company
                                                                                               Shares
                                          1                                               3

                                              Cash

                                                                                   Cash
                                     LENDER

                                                                                     Seller(s)

Leveraged ESOP: Transaction Steps                                    Key Take-Aways
 Company borrows cash from Lender on commercial                      The amount of debt used to facilitate the ESOP purchase
  terms (“Outside Loan”)                                               is determined based on incremental debt capacity of the
                                                                       Company
 Company lends the proceeds of the Outside Loan to the
  ESOP Trust (“Inside Loan”), taking back a note                      The ESOP Trust is the shareholder
   − The terms of the Outside Loan and the Inside Loan                  − Employees are not direct shareholders – they are
     usually do not match                                                 beneficiaries of the trust
 The ESOP uses the cash to purchase shares of the                    Day one, all shares in the ESOP Trust are unallocated
  Company from the Seller                                              and will be allocated to participants over time

                                                                                                                               16
Basic Leveraged ESOP Transaction
Debt Repayment & Share Allocation

                                                Company                                                  ESOP Trust
                                                                     Inside Loan Debt Service

                                                                                1                                       Shares allocated
                                                                             Annual                                    based upon payroll
                                                                           Contribution

                                 Outside Loan

                                                      Debt Service
                                                       Bank Loan
                                                  3                                                           2
                                                                                                                     ESOP Participants

                                                                                                     ESOPs result in broad-based
                                           LENDER                                                       employee ownership

Leveraged ESOP: Transaction Steps                                                         Key Take-Aways
 The Company makes an annual tax deductible contribution to                               The full transaction value is tax deductible over the term of the
  the ESOP which the ESOP uses to make payments on the                                      Inside Loan when contributions are used to repay the Inside
  Inside Loan.                                                                              Loan
    As a result of the repayment on the Inside Loan, a portion of                         Both Contributions and Distributions made to the ESOP are
    the shares are allocated to participants’ accounts based on the                         “non cash” to the extent that they are used to repay the Inside
    terms of the Inside Loan (typically on the basis of pro rata                            Loan. These benefits enhance cash flow and the Company’s
    compensation)                                                                           ability to repay the Outside Loan
 The Company uses corporate cash to make payments on the
  Outside Loan                                                                             The repayment of the Inside Loan determines the pace
                                                                                            at which stock is allocated to participants

                                                                                                                                                          17
Seller Tax Incentive: IRC Section 1042 Rollover

 Under certain conditions, Selling Shareholder(s) may defer
 (and potentially eliminate) capital gains taxes by electing                                                                                                                What qualifies as QRP?
 Section 1042 Rollover
                                                                                                                                                                          Eligible QRP:
                                                                                                                                                                           Common stock, preferred stock,
 Key Criteria for 1042 Election
                                                                                                                                                                            bonds, and convertible bonds of
  Company must be C Corp at transaction date                                                                                                                               U.S. companies
  ESOP must own either (i) 30% of total value of all outstanding shares
                                                                                                                                                                           Floating Rate Notes (FRNs) are
   or (ii) 30% of each class of outstanding shares
                                                                                                                                                                            long-term, high-quality corporate
  Seller must be an individual, a trust, or a partnership, and have held the stock                                                                                         bonds (30–40 years) that pay a
   for at least 3 years before sale                                                                                                                                         floating rate tied to LIBOR
  Seller must reinvest proceeds in eligible Qualified Replacement Property (QRP) within
   12 months                                                                                                                                                               Selling Shareholders electing
                                                                                                                                                                            1042 can typically borrow up to
  If Seller elects 1042, Seller and family members will not be permitted                                                                                                   90% of the value (advance rate)
   to participate in the ESOP
                                                                                                                                                                            of FRNs and invest the proceeds
                                                                                                                                                                            however they wish
 For Selling Shareholder(s)                                                         For QRP Beneficiaries                                                                 Ineligible QRP:
                                                                                                                                                                           U.S. Government Issued or
  No Capital Gains Tax is paid so                                                   If QRP is held until death of selling
                                                                                                                                                                            Municipal Bonds
   long as QRP is not sold                                                            shareholder, the QRP transfers to
                                                                                      heirs and the basis is stepped up                                                    Securities issued by non-U.S.
  Upon Sale of QRP, capital gains                                                                                                                                          entities
   tax is triggered                                                                  As a result, no Capital Gains tax
                                                                                                                                                                           Commodities, bank CDs, general
                                                                                      is paid by the beneficiaries of QRP
                                                                                                                                                                            or LP units, options, mutual
                                                                                                                                                                            funds, or REITs

Note: PNC does not provide fiduciary services, feasibility studies, valuations, tax advisory, trust or trustee services, or repurchase liability studies. Other criteria and qualifications may apply.

                                                                                                                                                                                                            18
Strategic Positioning
Business and Personal

            Corporate Team                   Wealth Team

 Business vision and strategy    Shareholder vision and strategy
  − Industry dynamics and plan     − Family dynamics and plan
  − Competitive positioning        − Philosophy and governance

 Financial                       Financial
  − Sources and uses               − Income, liquidity and risks
  − Distribution policy            − Estate taxes

 Administrative                  Administrative
  − Leadership & demographics      − Family leadership & governance
  − Initiatives / incentives       − Optimal shareholder and asset

 Emotional                       Emotional
  − Keep, sell or ESOP             − Trust and estate fairness
  − Communication strategy         − Communication strategy

                                                                      19
Choices: Objective Advice

                      Internal                             External

             Family                  Employees      IPO                    Strategic

                                                          Private Equity
                                                           Investment
    Sale                         Management      ESOP
                         Gift
                                   Buyout
           Combination

                                                                                       20
Balance Sheet: Before and After
Hypothetical Illustration
                         Assets                               Before $ Before % Increases (Decreases)                                                      Assets                                 After $           After %

    Cash/Money Markets                                       $1,500,000              4%                                              Cash/Money Markets                                        $1,500,000               5%
    Marketable Securities                                    $2,500,000              7%                  $21,000,000                 Marketable Securities                                    $23,500,000              73%
    Real Estate-Income                                       $2,000,000              6%                                              Real Estate-Income                                        $2,000,000               6%
    Real Estate- Primary Residence                           $2,000,000              6%                                              Real Estate- Primary Residence                            $2,000,000               6%
    Real Estate- Secondary Residence                         $2,000,000              6%                                              Real Estate- Secondary Residence                          $2,000,000               6%
    Business Interests                                      $25,000,000             69%                  ($25,000,000)               Business Interests                                            $0                   0%
    Retirement Assets                                        $1,000,000              3%                                              Retirement Assets                                         $1,000,000               3%
    Total                                                   $36,000,000             100%                 ($4,000,000)                                                                         $32,000,000              100%

                                                 Before                                                                                                      After
                                                                                  Cash/Money Markets                                                                                                Cash/Money Markets

                                                                                  Marketable Securities                                         6%0%
                                                                                                                                                   3%5%                                             Marketable Securities
                                     3%4% 7%
                                                  5%                                                                                     6%
                                                   6%                             Real Estate-Income                                   6%                                                           Real Estate-Income
                                                    6%
                                                                                  Real Estate- Primary                                                                                              Real Estate- Primary
                          69%                                                     Residence                                                                                                         Residence
                                                                                                                                                              74%
                                                                                  Real Estate- Secondary                                                                                            Real Estate- Secondary
                                                                                  Residence                                                                                                         Residence
                                                                                  Business Interests                                                                                                Business Interests

*This example is for illustrative purposes only. The results in this example are based on the stated assumptions. Results have inherent limitations because they are not based on actual transactions, and hypothetical results
may under or over compensate for the impact of certain economic and market factors, all of which can adversely affect results. Past performances is no guarantee of future performance.

                                                                                                                                                                                                                             21
Cash Flow: Before and After
Hypothetical Illustration

    Sources of Cash flow                                                                                                   Before $                                  After $                          After %
    Salary                                                                                                              $500,000                                      $0                                    0%
    S Corp Distributions                                                                                               $3,000,000                                     $0                                    0%
    Investment Portfolio @ 3%                                                                                           $100,000                                   $730,000                                83%
    Real Estate Income                                                                                                  $150,000                                   $150,000                                17%

    Gross Income                                                                                                      $3,750,000                                   $880,000                               100%
    Taxes (estimated @ 35%)                                                                                           ($1,312,500)                                ($308,000)
    After-tax cash flow                                                                                               $2,437,500                                   $572,000

                                                                                 After-tax cash flow

                $2,500,00 0

                $2,000,00 0

                $1,500,00 0

                $1,000,00 0

                    $500,000

                                   $0
                                                                               1                                                                   2

*This example is for illustrative purposes only. The results in this example are based on the stated assumptions. Results have inherent limitations because they are not based on actual transactions, and hypothetical results
may under or over compensate for the impact of certain economic and market factors, all of which can adversely affect results. Past performances is no guarantee of future performance.

                                                                                                                                                                                                                             22
Liquidity: Before and After
Hypothetical Illustration

             Assets                           Before $                 Before % Increases (Decreases)                                                Assets                             After $                  After %
              Liquid                        $4,000,000                      11%                      $21,000,000                                     Liquid                        $25,000,000                      78%
             Illiquid                      $32,000,000                      89%                      ($25,000,000)                                  Illiquid                        $7,000,000                      22%
               Total                       $36,000,000                      100%                      ($4,000,000)                                                                 $32,000,000                      100%

                                             Before                                                                                                              After

                                                 11%
                                                                                                                                                 22%

                                                                                                 Liquid                                                                                                              Liquid
                                                                                                 Illiquid                                                               78%                                          Illiquid
                                    89%

*This example is for illustrative purposes only. The results in this example are based on the stated assumptions. Results have inherent limitations because they are not based on actual transactions, and hypothetical results
may under or over compensate for the impact of certain economic and market factors, all of which can adversely affect results. Past performances is no guarantee of future performance.

                                                                                                                                                                                                                             23
Financial Peace of Mind: Cross-Over Point
Hypothetical Illustration
Cross Over Point
                                                                                 2017                2018               2019               2020                2021                  2022                2023               2024
Valuation estimate
EBITDA                                                       8.0% $ 3,500,000            $ 3,780,000         $ 4,082,400        $ 4,408,992         $ 4,761,711        $     5,142,648        $ 5,554,060        $ 5,998,385
Valuation multiple                                                            6                      6                   6                  6                   6                     6                   6                  6
Valuation                                                         $ 21,000,000           $ 22,680,000        $ 24,494,400       $ 26,453,952        $ 28,570,268       $    30,855,890        $ 33,324,361       $ 35,990,310
taxes                                                         20% $ (4,200,000)          $ (4,536,000)       $ (4,898,880)      $ (5,290,790)       $ (5,714,054)      $    (6,171,178)       $ (6,664,872)      $ (7,198,062)
Net to shareholders                                               $ 16,800,000           $ 18,144,000        $ 19,595,520       $ 21,163,162        $ 22,856,215       $    24,684,712        $ 26,659,489       $ 28,792,248

Cash Flow
Pre-tax income                                                    $ 3,000,000            $ 3,240,000         $ 3,499,200        $ 3,779,136         $ 4,081,467        $      4,407,984       $ 4,760,623        $ 5,141,473
taxes                                                         40% $ (1,200,000)          $ (1,296,000)       $ (1,399,680)      $ (1,511,654)       $ (1,632,587)      $     (1,763,194)      $ (1,904,249)      $ (2,056,589)
net after tax                                                     $ 1,800,000            $ 1,944,000         $ 2,099,520        $ 2,267,482         $ 2,448,880        $      2,644,791       $ 2,856,374        $ 3,084,884
Dividend policy                                               80% $ (1,440,000)          $ (1,555,200)       $ (1,679,616)      $ (1,813,985)       $ (1,959,104)      $     (2,115,832)      $ (2,285,099)      $ (2,467,907)
Net retained                                                      $ 360,000              $ 388,800           $ 419,904          $ 453,496           $ 489,776          $        528,958       $ 571,275          $ 616,977

Distributions, Annual
CEO                                                         60.0% $         864,000 $           933,120 $ 1,007,770 $ 1,088,391 $ 1,175,462 $                                 1,269,499 $ 1,371,059 $ 1,480,744
CFO                                                         30.0% $         432,000 $           466,560 $ 503,885 $ 544,196 $ 587,731 $                                         634,750 $ 685,530 $ 740,372

Distributions, Cumulative, growth @                           4.0%
CEO                                                                   $     864,000 $ 1,831,680 $ 2,912,717 $ 4,117,617 $ 5,457,784 $                                         6,945,595 $ 8,594,478 $ 10,419,001
CFO                                                                   $     432,000 $ 915,840 $ 1,456,358 $ 2,058,808 $ 2,728,892 $                                           3,472,797 $ 4,297,239 $ 5,209,501

Sale Proceeds
CEO                                                         60.0% $ 10,080,000 $ 10,886,400 $ 11,757,312 $ 12,697,897 $ 13,713,729 $                                         14,810,827 $ 15,995,693 $ 17,275,349
CFO                                                         30.0% $ 5,040,000 $ 5,443,200 $ 5,878,656 $ 6,348,948 $ 6,856,864 $                                               7,405,414 $ 7,997,847 $ 8,637,674

Total Net Proceeds (Cross Over Point)
CEO                                                         60.0% $ 10,944,000 $ 12,718,080 $ 14,670,029 $ 16,815,514 $ 19,171,512 $ 21,756,422 $ 24,590,171 $ 27,694,350
CFO                                                         30.0% $ 5,472,000 $ 6,359,040 $ 7,335,014 $ 8,407,757 $ 9,585,756 $ 10,878,211 $ 12,295,085 $ 13,847,175
*This example is for illustrative purposes only. The results in this example are based on the stated assumptions. Results have inherent limitations because they are not based on actual transactions, and hypothetical results
may under or over compensate for the impact of certain economic and market factors, all of which can adversely affect results. Past performances is no guarantee of future performance.

                                                                                                                                                                                                                             24
Federal Transfer Taxes

                                               2017              2018 – 2025

              Estate Tax Exemption         $5,490,000            $11,180,000

                  Estate Tax Top Rate          40%                   40%

                  Gift Tax Exemption       $5,490,000            $11,180,000

                   Gift Tax Top Rate           40%                   40%

        Capital Gain Tax At Death?      No; Basis “step-up”   No; Basis “step-up”

Source: irs.gov

                                                                                    25
Cost of Procrastination: Hidden Liability
Hypothetical Illustration
Assumptions:
Estate Value: Current (estimate)                  $      50,000,000
Estate Tax Rate (Federal)                                       40%
Estate Tax Rate (State)                                           0%
Estimated blended rate (Federal & State)                        40%
Growth Rate of estate assets                                   7.2%
Estate tax rates and exclusions remain unchanged during calculation period

Estate Tax exclusion-individual                                                  $        11,400,000
Estate Tax exclusion-joint                                                       $        22,800,000
Age (beginning)                                                                                    60
Incremental years                                                                                  10

Age                                                                                                60                           70                            80                           90                           100
Time Horizon                                                                                        0                           10                            20                           30                            40
Estate Value                                                                     $        50,000,000          $       100,000,000           $       200,000,000           $      400,000,000           $       800,000,000
(Less Exemption)                                                                 $       (22,800,000)         $       (22,800,000)          $       (22,800,000)          $      (22,800,000)          $       (22,800,000)
Balance subject to estate tax                                                    $        27,200,000          $        77,200,000           $       177,200,000           $      377,200,000           $       777,200,000
Estate tax liability                                                             $        10,880,000          $        30,880,000           $        70,880,000           $      150,880,000           $       310,880,000

Beneficiary                                                                            Amount                        Amount                       Amount                        Amount                        Amount
IRS                                                                              $      10,880,000 $                  30,880,000 $                  70,880,000 $                 150,880,000 $                 310,880,000
Family                                                                           $      39,120,000 $                  69,120,000 $                 129,120,000 $                 249,120,000 $                 489,120,000
IRS % of total estate                                                                          22%                           31%                           35%                           38%                           39%
*This example is for illustrative purposes only. The results in this example are based on the stated assumptions. Results have inherent limitations because they are not based on actual transactions, and hypothetical results
may under or over compensate for the impact of certain economic and market factors, all of which can adversely affect results. Past performances is no guarantee of future performance.

                                                                                                                                                                                                                             26
Disclosures

The material presented herein is of a general nature and does not constitute the provision by PNC of investment, legal, tax, or accounting advice to any person, or a recommendation to buy or
sell any security or adopt any investment strategy. Opinions expressed herein are subject to change without notice. The information was obtained from sources deemed reliable. Such
information is not guaranteed as to its accuracy. You should seek the advice of an investment professional to tailor a financial plan to your particular needs. For more information, please contact
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