PAN-MASSACHUSETTS CHALLENGE 2011
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N G E 2011
TS CH ALLE
U S E T
S S ACH
PAN-MA
Mission Statement The Pan-Massachusetts Challenge raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute through an annual bike-a-thon that crosses the Commonwealth of Massachusetts. Since its founding in 1980, the PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC’s goal and model: to attain maximum fundraising effi- ciency while increasing its annual gift. Our hope and aspiration is to provide Dana-Farber’s doctors and researchers the necessary resources to discover cures for all cancers. History of Giving YEAR RIDERS VOLUNTEERS DONATION EFFICIENCY (%) 1980 36 10 10,200 75 1981 210 35 40,600 78 1982 246 75 60,000 80 1983 291 100 100,000 81 1984 366 125 155,000 83 1985 472 175 250,000 85 1986 737 250 400,000 86 1987 866 300 600,000 87 1988 802 350 850,000 88 1989 943 358 1,200,000 89 1990 981 425 1,300,000 90 1991 1,184 660 1,550,000 90 1992 1,419 817 1,900,000 91 1993 1,323 956 2,300,000 92 1994 1,499 1,191 2,800,000 92 1995 1,715 1,441 3,500,000 93 1996 1,812 1,565 4,500,000 93 1997 1,947 1,506 5,500,000 94 1998 2,274 1,634 6,700,000 95 1999 2,514 1,726 8,700,000 96 2000 2,847 1,796 12,500,000 96 2001 3,085 1,834 14,000,000 97 2002 3,396 1,878 15,000,000 97 2002* 4 3 2,500,000 2003 3,584 1,900 16,200,000 98 2004 3,762 2,200 20,000,000 98 2005 3,883 2,222 23,000,000 99 2006 4,270 2,400 26,000,000 99 2007 4,960 2,431 33,000,000 100 2008 5,241 2,892 35,000,000 100 2009 4,937 2,994 30,384,200 100 2010 4,957 2,875 33,000,000 100 2011 5,169 3,100 35,000,000 100 TOTAL 71,732 42,244 $ 338,000,000 *In 2002, seven PMC cyclists and volunteers founded the PMC Senior Investigatorship, a $2.5 million research position at Dana-Farber Cancer Institute. This sum was donated in addition to the PMC's annual Jimmy Fund gift.
1
Dear PMC Riders, Volunteers and Supporters:
Walking along the ‘grey-bricked road’ from Sturbridge to Provincetown at the PMC
Plaza outside Dana-Farber’s new Yawkey Center, I was flooded with memories of the
many individuals who helped lay those bricks. The commitment of PMCers is truly
singular and defines our event. With a 73 percent rider retention rate and alumni
participation averaging nearly eight years, the PMC flourishes because of a loyalty
that is unparalleled within the athletic fundraising event industry.
The image on the front cover—bikes of many sizes strewn around our neighbor’s
driveway—is a constant presence on my daily commute. I share this photo because it
speaks to the year-round consciousness of PMC Nation and the way in which this event
has evolved from one weekend for tough guys (our image in the early years) to a way
of life for so many families. The PMC’s flag flies outside suburban homes and our logo
is displayed at the main entrance of one of the nation’s premier cancer institutes. The
grey-bricked road is long indeed but the center holds due to the group commitment.
This year, we gave our “Closer by the Mile” slogan a riding companion, putting out
a t-shirt that read: “Commit. You’ll figure it Out.” I borrowed the line from an elite
mountain climber because it resonated with me, reflecting a mindset that is typical
of PMCers. Obviously, it struck a chord with the PMC world as well and we sold
more than 1,100 in two weeks!
We are committed to training through less-than-stellar spring weather; we are
committed to fundraising despite a troubled economy and, we are committed to
the cause of battling the scourge of cancer. We know PMC fundraising dollars count.
We are so committed that Sunday’s challenging weather did not impact team morale.
While we enjoyed a delightful tailwind for most of PMC weekend, we give a nod to our
Wellesley starters and finishers, most of whom spent hours riding through heavy rains.
Luckily, they were spared the wind that caught up with the P-town riders around 10 a.m.
Still, we were grateful that the Cape rains did not arrive until most riders were off the
road. We also credit those on the ferries back to Boston who finished in good spirits,
despite high seas, winds, blown portholes and music that
rocked more than it rolled for the first hour on board!
PMCers know that these discomforts are mere
fodder for good stories down the road, a trifle when
compared to the struggles and pain inflicted by
cancer. Our mission to raise the funds that will enable
researchers to find cures for cancer propel us. And so
we commit and then figure it out. Congratulations to
the nearly 10,000 riders and volunteers and 240,000
donors who made the 2011 PMC so memorable.
See you on the road,
Billy Starr
Founder & Executive Director Above Billy Starr at the dedication of
the PMC Plaza; June 1, 2011
2
A Message from President Benz:
This year’s Pan-Massachusetts Challenge is a reminder that even in difficult economic
times, the dedication of PMC riders, financial supporters, and volunteers to Dana-
Farber's mission is unsurpassed. More than 8,500 people rode and volunteered in the
PMC this year, helping raise $35,000,000 for the Jimmy Fund and setting an example
of perseverance and loyalty to a cause that unites all of us at Dana-Farber.
I want to share with you some of the major research breakthroughs that have taken
place recently at Dana-Farber to illustrate the range of advances your efforts make possi-
ble. In August, a group of our scientists used a brand-new approach to shut down one
of the genes most commonly involved in cancer. Their findings may open an avenue to
the development of novel therapies for a variety of cancer types. In July, Dana-Farber
investigators reported the discovery of a new set of gene mutations involved in certain
head and neck cancers. These mutations will serve as targets for future cancer drugs.
Also in July, a group of Dana-Farber researchers showed that certain genes offer clues
about the potential of newly formed tumors to spread to other parts of the body.
One of our most exciting initiatives was unveiled this summer: a genomic research
project that scans tumor samples for a wide array of gene mutations known to play a
role in cancer. The program is open to every adult patient at Dana-Farber and partner-
ing Brigham and Women's Hospital, enabling us to create a comprehensive database of
mutations found in different types of cancer. The information will prove vital for
research into better ways to diagnose, classify, and treat individual tumors.
In addition, we were proud to begin the year with the opening of our new Yawkey
Center for Cancer Care, a beautiful, state of the art facilities designed with, and for the
benefit of, our patients. The wonderful PMC Plaza, constructed in recognition of all that
the PMC has done for research and care at Dana-Farber, greets people along Brookline
Avenue as they approach the center.
In projects like these, and in the care we provide to patients every day, your contri-
butions are indispensible. Recognition for scientific advances and quality care is generally
reserved for the researchers, physicians, and other caregivers who work at the front
lines, but it should include everyone who made it possible. In a real sense, that is you.
Let me again express my deep appreciation for all your efforts on Dana-Farber's behalf.
Sincerely yours,
Edward J. Benz, Jr., M.D.
President, Dana-Farber Cancer Institute
3
Pan-Massachusetts Challenge Contributes
$35 Million to the Jimmy Fund
Over one-third of a billion dollars given over 32 years
T
The 2011 Pan-Massachusetts Challenge (PMC) raised $35 million included seven-time Tour de France winner Lance Armstrong,
for Dana-Farber Cancer Institute and its Jimmy Fund. The 2011 Massachusetts Senators John Kerry and Scott Brown, 350 cancer
fundraising total is $2 million, or 5.7 percent, more than the survivors, and avid cyclists and weekend warriors alike. Many
PMC gave in 2010 and brings its 32-year Jimmy Fund contribu- rode in support of loved ones being treated for cancer or in
tion to $338 million. memory of those who have been lost to the disease.
PMC Founder and Executive Director, Billy Starr presented a “PMC money is seed money that enables our scientists to
ceremonial check to Dana-Farber President Edward J. Benz, Jr., conduct the earliest forms of research,” Benz said. “The money
MD at a Fenway Park celebration that was attended by 600 PMC they raise is critical to our work. It enables us to invest in major
cyclists and volunteers. new patient care and research initiatives that could otherwise go
The PMC is the most successful athletic fundraising event unfunded.”
in the nation; it raises and contributes more money to charity Founded in 1980 when 36 cyclists rode across Massachusetts
than any other. The 2011 PMC exceeded its own fundraising and raised $10,200 for the Jimmy Fund, the PMC is known today
goal of $34 million by $1 million. “PMC riders are committed to as the “gold standard” of athletic fundraising events due to the
the cause and to this event,” said Billy Starr, PMC founder and unprecedented sums it raises and its consistently efficient charity
executive director. “Their dedication to raising money for cancer pass-through rate. One of the very first athletic fundraising events
research is unparalleled in the fundraising industry.” in the nation, the PMC was a pioneer in the way it focused on
The contribution represents 100 percent of every rider-raised raising money for charity.
dollar, a charity pass-through rate that is nearly unparalleled with- The 33rd annual PMC is set for Aug. 4 and 5, 2012.
in the athletic fundraising event industry. Approximately 3,100 Registration opens online on Jan. 3 for Heavy Hitters, Jan. 10
volunteers and 200 companies supplying almost $5 million in for PMC alumni and Jan. 17 for newcomers. For more informa-
products and services provided riders with food, mechanical and tion about the PMC, which is presented by the Boston Red Sox
medical assistance, luggage transport and support of all kinds. Foundation and New Balance, visit www.pmc.org.
Last August, 5,169 cyclists from eight countries and 37 states
rode one of 11 routes that ranged from 25 to 190 miles. Riders Below (L to R) Tod Langton; Rob DeMartini; Billy Starr; Edward J.
Benz, Jr., M.D.; Larry Lucchino; Bill Fine
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To the Devoted ’11 PMC Riders,
Volunteers, Sponsors and Donors:
The Red Sox are proud to actively participate in the Pan-
Massachusetts Challenge for the ninth consecutive year,
by supplying riders, donors, volunteers, Fenway Park
advertising, and serving as a presenting sponsor. With the
PMC’s $35 million donation cancer research, through the
Jimmy Fund and Dana-Farber Cancer Institute, the event continues to stake its claim
as the most successful athletic fundraiser in the world. It is important to our team to
be a small part of the growing PMC movement, and we are immensely grateful to all of
you for your commitment, your dedication, and your passion for this noble endeavor.
Congratulations and thank you, with admiration, from the bottom of our hearts. Presenting
SPONSOR
Larry Lucchino
President & CEO
The Boston Red Sox
Thirty-Two PMC Riders
Honored at Fenway Park
O
On June 18, PMC riders, volunteers and their families celebrated PMC Night at
Fenway Park. Before taking in the game, 32 PMC cyclists and cancer survivors,
children and adults, rode around the warning track. More than 37,000 Red Sox
fans took to their feet as the riders rounded the bases and the PMC logo was
unveiled on the Green Monster.
Thousands of PMCers spent the afternoon at the park. The Red Sox have
been presenting sponsors of the PMC for the past nine years.
Before the game, Red Sox Pitcher Michael Bowden signed autographs for
100 lucky PMCers. Families were entertained by air brush tattoo artists, balloon
twisters and a stilt walker. PMC virtual rider and cancer survivor, Denise
DeSimone sang a beautiful rendition of the National Anthem. The ceremonial
first pitch was thrown by Zak Kraft, a cancer patient at DFCI and son of Barry
Kraft. The elder Kraft is one of three cyclists who have ridden each of the PMC’s
32 years. Red Sox PMC Team 9 Pedal Partner, Bennett Hartley, 8, hung out
with Dustin Pedroia in the dugout before kicking off the game by yelling,
“Play Ball!”
5
There’s nothing quite like the energy, the excitement and growing number of cancer survivors who ride and volunteer.
the honor of seeing 300 amazing cancer survivors of all ages Angus McQuilken, a third-year Living Proof rider and member of
gathered together and celebrating that the PMC is improving the Board of Director of the NECCS, organized the toast to honor
the quality of life for those affected by cancer. his fellow riders.
This year’s annual Living Proof photo at Mass Maritime Following a few words from McQuilken and Billy Starr,
Academy began a new tradition: a champagne toast. PMCers raised their glasses in the largest PMC toast to date.
The New England Coalition for Cancer Survivorship (NECCS)
and Freixient USA (PMC wine sponsor) wanted to celebrate the
It’s not About the Distance,
it’s About the Cause
R
Richard Nolan, 50, of Exeter, N.H., is a father of two, an active
sports enthusiast, a first time PMC rider and a patient at Dana-
Farber Cancer Institute. His journey began in the spring of 2008
when he experienced pain in his left hamstring while running.
In March 2009, an x-ray showed a mass which turned out to
be multiple myeloma. In the two years that followed, Nolan went
through radiation, chemotherapy, novel therapies and a stem
cell transplant.
Through high and low points, Nolan never gave up hope.
This hope inspired his neighbor, Steve Bernacki, to ride his sixth
PMC in Nolan’s honor. In 2010, Bernacki rode 190 miles with a
picture of Nolan and the message, “Next year we ride together”
on his back. Above (L to R) Richard Nolan and Steve Bernacki
In January, Richard registered as a Living Proof rider. A resur-
gence of his disease made training difficult. He was only able to
get in a few short rides before the PMC. Regardless, not riding Nolan completed his first Pan-Mass Challenge, by riding
was not an option, he said. 43-miles and raising $6,000 for the hospital currently working to
Then days before the ride, Nolan’s mother was diagnosed save his life.
with AML, an aggressive form of leukemia, making his resolve On Aug. 6, Nolan rode as far as his body would allow. “It’s
even stronger. not about the distance, it’s about the cause,” he said.
6
Dear PMC Riders, Volunteers, Sponsors and Donors:
To PMCers who have ridden for 10, 15, or more than 20 years, a five-year PMCer like
myself may seem like a relative novice. But to me, the PMC is part of how I describe
myself, and riding with all of you is part of who I am. In fact, it didn’t even take five
years for me to feel that way. After my first PMC, I knew I’d be one of you for many
years to come.
What is it about the PMC that becomes a part of who we are?
Is it training all spring and summer for the 190-mile ride? Is it asking your friends,
relatives and supporters to again back your efforts? Is it the Friday night festival of life in
Strurbridge? Living out of a backpack for 48 hours? Waking up before the fisherman on
the canal? Eating more PB&J’s in one weekend than you eat the rest of the year? Is it
riding up the hills on day one or riding by the hedge on day two hearing the support?
Is it knowing you are riding faster than you should on the canal or knowing regardless
of the weather, you will face a headwind on Route 6?
Of course the answer to all of these questions is ”Yes!”
The PMC weekend gets inside you and becomes part of who you are: one person,
moving forward and fighting back to help see the end of cancer as we know it.
For me, the 2011 PMC event was the best yet! From Lance Armstrong, Senators John
Kerry and Scott Brown, to Tym Rourke and his son Declan, to the 5,169 riders, 3,100
volunteers and 300 Living Proof riders; this year’s event was a real statement to the
power of an idea and the power of more than 8,000 people working together to
accomplish something great.
New Balance is proud to be a sponsor, I am proud to be a participant, and you
are all a source of inspiration!
Thank you for making the 2011 PMC another rousing success.
Ride On!
Sincerely,
Rob DeMartini
Photograph courtesy of New Balance
President and Chief Executive Officer
New Balance, Inc.
Presenting
SPONSOR
“All along the route, I noticed the lone supporters. Some had signs; many did not. I wondered: What
brought them out? How did cancer affect their lives? Did they know someone who had it? Do they have
it? The fact that this event can draw people out, even just to stand alone at the side of the road, says
volumes about how meaningful this event is.”—Jonathan Breckenridge, Third-year PMC rider
7
Lance Armstrong Rides into PMC Ranks
S
Seven-time Tour De France winner Lance PMC: Why are bike-a-thons more suc-
Armstrong, cancer survivor and active cessful at raising money, in terms of yield
fundraiser for cancer research, has long per participant, than walking or running?
been a PMC fan. Years ago, he pledged What, in particular, separates the PMC,
he would ride in the original cycling which raises and contributes three times
fundraiser for cancer research. This past more money than the next largest event,
August, Armstrong fulfilled that promise. from other bike-a-thons?
He joined riders at the Opening Ceremony LA: I think the people are passionate
in Sturbridge and led the thousands of about the cause and truly commit to
cyclists out of the starting line en route to come back every year. One of the big
Bourne. challenges of any fundraiser is to get folks
Armstrong spoke to the PMC about to return and Billy and the PMC do an PMC: Do you intend to ride in the PMC
his experience: amazing job at getting people to come again?
Pan-Massachusetts Challenge: Why do back and keep giving. LA: It took me too long to get here the
you think biking has become such a pow- PMC: Have you biked much in New first time around, so I will for sure be
erful way for cancer survivors to reclaim England? back.
their lives? LA: I had not really had much of an PMC: Will you take anything you experi-
Lance Armstrong: There is something opportunity. A few days prior to the PMC enced from the PMC and bring it to the
about getting out on your bike, like all of I was on Cape Cod and got to ride a bit. Livestrong rides?
us remember as kids, and just riding. It is It was nice to really get out there and put LA: I think any time you have an organi-
not that pounding on the body like run- in over a hundred miles and see the zation as successful as the PMC anyone
ning. Massachusetts countryside. can learn something. That could be how
PMC: What surprised or inspired you most PMC: What did you think of the PMC to organize the starts, rest stops, emer-
during your PMC experience? route? gency plans, etc.
LA: I had heard so many great things over LA: The route was great and the water PMC: What could the PMC learn from the
the years about the PMC. The number of stops were impressive. Without the volun- Livestrong rides?
people out there on the roads cheering teers out there these rides do not happen LA: I am not sure we can teach them
was impressive. Some towns we rode so it is always nice to see such dedication what they do not already know but we
through had a stage race feel to them on the part of the volunteers. would love to host the PMC folks down in
with the amount of folks on the road. Austin some time.
Bi-partisan Support
for the PMC
F
For the second consecutive year, the PMC wel-
comed both Massachusetts’ senators to the
ride. Sen. John Kerry (9th year riding) and Sen.
Scott Brown (2nd year riding) completed 110
miles on the first day of the PMC, showing
once again that raising money for cancer
research crosses party lines. Each had very
personal reasons for riding. Kerry, is a cancer
survivor, whose wife, Teresa Heinz Kerry, is
being treated for breast cancer. Brown rode in
memory of longtime PMCer Judge Sam Zoll,
who passed away this year following a battle
with gallbladder cancer.
Left (L to R) Senator John Kerry, Lance
Armstrong, Billy Starr, and Senator Scott Brown
8
Elaine’s PMC Miracle
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Elaine Gremila, an 18-year PMC rider, and After being treated and
owner of the Chocolate Café in Eastham, released from the hospital
has ridden the past six PMCs in memory that same day, Gremila
of her twin brother, Michael, whom she was still thinking about
lost to colon cancer. Provincetown. She wanted
On Sunday morning of PMC week- to finish the ride, some-
end, Gremila got on her bike, having how. Her husband drove
already completed 110 miles, ready to her to Provincetown and together
ride through the wet conditions on route they walked across the finish line. here, I’m crazy,” she thought.
to Provincetown. As she rode, her thumbs After PMC weekend, Gremila picked One more glance at the side of the
grasped a more-than-50-year-old pho- up her bike from a local shop and noticed road, and—in miraculous PMC fashion—
tograph of Michael and she when they the picture was gone. Three weeks later, the photo revealed itself.
were children, which has been attached Gremila was still thinking about the “I couldn’t believe it. I just screamed
to her bike since shortly after Michael’s picture of her brother. It meant so much when I found it,” she said. “Michael was
death. to her, she went back to the scene of the such an important part of my life and
While riding on Route 6A in Sandwich, accident to search for the photo. when he died of cancer I was angry, mad
Gremila fell—hard. She didn’t know what Sadly, all she saw was tall grass in the that I couldn’t help him. But the PMC is
happened, but she ended up with a bro- place where she last remembered being something he really wants me to keep
ken collarbone, bruised ribs and needed on her bike. It had rained repeatedly since doing. Finding this picture was his way
stitches in her finger. She could not get the PMC and the route was near train of telling me to keep riding in the PMC.”
back on her bike. tracks. “There is no way this picture is
BMW Helps Riders Stay Cool and Connected
B
BMW of Massachusetts Co-Op hosted the first ever Mass to be sponsors of those supporting the ultimate gift, the gift of
Maritime Academy rider lounge—a posh, air conditioned tent for life,” Poinsatte said.
riders to relax, recoup, and eat and drink. Inside a large tent on BMW of Massachusetts is the official vehicle of the PMC and
the grounds of the MMA, the BMW rider lounge transported provided support for riders before and during the event. The
cyclists to another place. BMW Massachusetts Co-op is a group of BMW dealerships that
The tent featured a 10 by 20 foot photo mosaic that was includes BMW Peabody, Herb Chambers, BMW Sudbury, BMW
created through hundreds of images sent in by PMC cyclists. Shrewsbury, BMW of Cape Cod and BMW Gallery of Norwell and
Inside the tent, riders relaxed on white couches, played video Norwood.
games on flat screen televisions, and surfed the Internet on
dozens of ipads. Volunteers brought in trays of refreshments,
creating a relaxing and inviting atmosphere for PMC cyclists.
“The BMW MMA rider lounge was designed to give PMC
participants and volunteers a unique atmosphere where they not
only could relax in air conditioned comfort, but where they could
enjoy a blend of social interaction, social media, self-reflection
and genuine appreciation for their hard work and dedication,”
said Phillip S. Poinsatte, BMW area manager.
Leading up to the PMC, BMW Massachusetts helped riders
get ready by hosting a series of training rides at local dealerships.
On PMC weekend, BMW of Mass provided seven vehicles to
support cyclists along the 360 miles that make up the event’s 11
routes. “BMW knows a lot about The Ultimate Driving Machine,
but they also know about the passion, fundraising performance,
dedication and the determination of all those involved in the
PMC. The Massachusetts BMW Dealers and BMW are very proudHeavy Hitter Teams
Listed below are the Heavy Hitter Teams, made up
of five or more members, who together raised an
average of $6,400 per rider.
TEAM AVERAGE NUMBER TOTAL
RAISED OF RIDERS RAISED
Bain Capital $29,566 46 $1,360,030
Berkshire Partners $21,339 11 $234,733
Lizard $16,412 24 $393,899
Alpana $15,383 5 $76,913
Babson Capital Benefactors $15,342 13 $199,443
Elisha $13,241 13 $172,128
Crack O’ Dawn Riders $11,990 16 $191,833
Over The Hills Gang $11,683 22 $257,020
Grodsky $10,925 11 $120,180
Big Jon $10,823 12 $129,876
Swamp Dawgs $10,613 7 $74,288
Boston Harbor Hotel $10,185 10 $101,846
Biker’s Dozen $10,168 20 $203,364
Brentwheels $10,087 65 $655,647
Samantha $10,008 14 $140,105
PHAT Tuesday $9,121 24 $218,907
Convergex Cyclers $9,040 13 $117,514
Hannah’s Bandanas $9,031 20 $180,626
BAE $9,021 7 $63,148
Animal $8,957 5 $44,783 TOP TEN FUNDRAISING TEAMS
Fat Boy/Slim Sisters $8,950 23 $205,842
Paul’s Posse $8,884 26 $230,983
TA $8,708 15 $130,617 Bain Capital Lizard
Fox Hollow $8,549 6 $51,295
Leslie’s Links $8,539 5 $42,693 $1,360,030 $393,899
Spin & Tonics $8,483 17 $144,219
Dolben $8,460 8 $67,681 Patriots Platelet Pedalers Nine
Plumb House $8,443 9 $75,983
Friends for Life $8,388 16 $134,202 $696,973 $364,852
Lenny $8,282 25 $207,055
Four Four Two
Ropes & Gray
$8,151
$8,137
7
20
$57,054
$162,734
Brentwheels Perini
Pinsky $8,072 9 $72,650 $655,647 $342,006
Stuie $8,028 12 $96,335
Longevity $8,006 5 $40,028 Perry WOW3
Toby’s $7,927 11 $87,202
PTC $7,852 20 $157,035 $484,903 $330,191
WOW3 $7,679 43 $330,191
Seacoast Young $7,675 16 $122,803
Karol $7,531 8 $60,245 Jean Kermit
Stream Team $7,387 6 $44,321 $417,247 $308,547
Year Up $7,363 34 $250,352
OJCC $7,344 10 $73,444
Make Way For Molly $7,331 9 $65,982
Nine $7,297 50 $364,852
Zipcar $7,241 31 $224,474
PowerCure $7,187 5 $35,936
PAF Wings $7,184 8 $57,470
Flames $7,165 41 $293,754
Rialto $7,111 9 $64,002
MFS $7,104 38 $269,966
Whistle Blowers $7,047 11 $77,520
Bike HERoes $7,034 6 $42,204
ROAR–Reindeers on a Ride! $6,945 33 $229,172
Cabot $6,853 6 $41,117
Perini $6,840 50 $342,006
TRO Jung/Brannen $6,827 6 $40,959
LungStrong $6,785 15 $101,768
HaML–Wheels Are Turning $6,783 15 $101,738
Scorpion $6,778 7 $47,445
Burke $6,768 5 $33,842
Stem Cell Cyclists $6,731 15 $100,971
Carie’s Crew $6,727 16 $107,633
Taco Bell $6,699 9 $60,288
Grundle $6,656 6 $39,934
GZA $6,650 5 $33,249
Click Out. CLICK OUT! $6,591 8 $52,726
Emm’s Enchantment $6,583 34 $223,828
Patriots Platelet Pedalers $6,575 106 $696,973
Lanzoni $6,574 10 $65,742
Freeman-Clayton $6,538 22 $143,844
L.E.K. $6,524 23 $150,056
Perseverance $6,512 5 $32,562
The Captains Crew $6,504 22 $143,085
Path to the Cure $6,504 24 $156,088
Savanna’s Smiles $6,501 9 $58,506
Cape Cod Hospital $6,487 12 $77,842
Perry $6,465 75 $484,903
Kinetic Karma $6,464 24 $155,141
Fidelity Investments $6,450 26 $167,712
Kermit $6,428 48 $308,547
Jean $6,419 65 $417,247
Pokey’s Hope $6,412 6 $38,47010
More than Mileage to the PMC Story
By Ed Harding
T
The Pan-Mass Challenge first caught my eye when my mother, then you need to get
Audrey, was diagnosed with lung cancer. Since we were so your oil changed.
involved with her care, I simply didn’t have the time to devote You find inspiration all
to training. along the ride. Leaving
When she passed away, I decided to jump (or is it clip?) in Truro, heading into P’-
with both feet. You can train all you want. You can tune your town, a tandem bike with
body for what you THINK is the challenge ahead, but NOTHING two women passed by,
prepares you for the day of the ride. and I saw a sign on one Above Ed Harding, WCVB
Because on THAT day, the dynamics change. rider’s back: “10 days from co-anchor at 5, 6 and 11 p.m.
The sun pops, the warmth of summer begins to set in, and chemo… I’m going to Provincetown.”
there you are: wheel-to-wheel with thousands of riders who bring Quitting is not an option.
an energy, an emotion, a common purpose you can’t train for, I crossed the finish line in P’town, the blood, sweat, and tears
you have to experience. And, that experience is breathtaking. of 163 miles behind, but it was back home, where the Pan-Mass
Through Needham, Dighton, and Franklin, the driveways touched me deeply.
were filled with well-wishers, cheering, thanking you for riding. Back home after the ride, I was starving, so we went to a local
Thanking ME? It is humbling. restaurant, a small intimate place slightly larger than a closet.
To see people offering you water, fruit, candy, their bath- There were few cars on the road, but one—parked in front of
room as you ride is heartwarming. the restaurant—had a bike on the back. That bike was obviously
But what hit me the hardest, was the first time I saw the in the Pan-Mass Challenge, because it had a PMC name tag.
sign that reads: “I am alive, because of you. Thank you!” If that The name on that bike? Audrey!
doesn’t bring a tear to your eye, or put a lump in your throat, Just like Mom, she wanted to make sure I was eating.
Media
Landry’s Bicycles WCVB Shines SPONSOR
Embraces the PMC Spotlight on PMC
T I
“The PMC has become a high point at Landry’s each sum- In 2011, WCVB-TV Channel 5 and thebostonchannel.com
mer,” says Landry’s CEO Tom Henry. “The event embodies was the PMC’s new media sponsor. Producing public service
the purpose of our work. It’s amazing to see the bicycle posi- announcements and promos that aired in the spring and
tioned as a cure for cancer as well as a vehicle for promoting summer along with rider profiles, PMC news stories, and an
healthy lifestyles, disease prevention, and more sustainable online auction featured in the newscasts in the days leading
transportation.” This past season marked Landry's Bicycles up to the PMC. WCVB generated interest in the PMC among
second year as the PMC’s lead bike-shop sponsor. its viewers, boosting rider and volunteer registration, and
Landry’s Support Team consisted of 33 staff members increasing it’s public recognition.
who worked throughout the weekend. In addition to help- Over PMC weekend, WCVB sported a team of four
ing to promote the PMC to local cyclists, Landry’s provided cyclists, which included anchor Ed Harding and the station
mechanical staff support and spare parts at both the start- covered the event along the route .
ing location in Sturbridge and the overnight stop at MMA A one-hour “Chronicle” special aired live on Friday, Aug.
in Bourne. 5 immediately following the PMC’s opening ceremonies. The
Landry’s Bicycles oper- “Chronicle” team produced the show live from Sturbridge
ates a growing family of and Wellesley, with on-site interviews as well as longer fea-
bicycle stores located in tures taped earlier in the summer.
Boston, Natick, Norwood, “It is a privilege to partner with the PMC and provide
and Westborough, Mass. increased visibility to this important event,” said WCVB’s
President and General Manager Bill Fine. “The entire effort is
Photograph by Rob Otto
Left PMC jerseys are are rich with compelling stories and we were honored to profile
proudly displayed on the wall the patients who benefit from research funded by the Jimmy
of Landry’s Bicycles in Natick Fund as well as feature stories of road warriors who not only
raise money for cancer research but also amplify awareness
about this impressive fundraiser.”11
Starting the PMC at 69 training rides on consecutive days of 90
miles and 70 miles about two weeks
By Bill Allen, five-year PMC rider before the PMC. The rides went really
well. I felt ready to ride my first Pan-Mass
Challenge.
W
What on earth would motivate a 69-year- I signed up for my first PMC, the Participating in that first PMC turned
old novice to commit to riding a bicycle Sturbridge to Provincetown route, because out to be a life-altering experience for
190 miles in two days from Sturbridge to it was said to be the most challenging; I me. I have ridden each year since. Over
Provincetown? have always enjoyed challenges. every one of those miles over the past five
Cancer, and the loss of family and As I began this new adventure there years, I have been inspired and uplifted
friends to forms of the disease that knows were some things that I needed to think by those for whom I ride…they are with
no bounds. about. On the plus side, although I was me every turn of the pedal crank.
In October 2006, I attended the 50th 69 years old, I had stayed active and was
reunion of my West Bridgewater high in good health. I had the confidence that
school graduation. At the event I became I could meet the physical challenge. (I
aware of a startling fact: over one-third was blissfully unaware of what lay ahead!)
of the people I had graduated from high On the negative side: I didn’t have a
school with had either died of cancer, were bike and I had never ridden more than 15
in treatment for cancer, or were in remis- miles, and then always at a leisurely pace.
sion. This reality struck me to my core. So, I bought a bike and hit the road in
Over the next couple of months I late March. My first ride of 10 miles was
couldn’t stop thinking about what I had a killer and an eye opener. I wondered
learned, and that there had to be some- what I had gotten myself into. Would I be
thing I could do to honor my former class- able to ride 190 miles in two days? It was
mates, as well as family members, friends a daunting prospect. I knew at the end of
and former colleagues. At the same time, that first ride that I had a lot of bike riding
I remembered vacations spent in Eastham ahead of me.
on Cape Cod in the 1980s and ‘90s and As spring turned into summer, more
seeing PMC riders. I visited the PMC web- and more of my time was spent on my
site and was inspired by the mission and bike. Living in central Massachusetts I
stories and thought, “I will ride and raise was able to train under some of the best
money in support of the cause. Riding a conditions imaginable. My goal, and real
bike couldn’t be that difficult.” test, were the two long back-to-back Above Bill Allen
Fundraising Cash from the Pedicab
D
Dana Etre had just finished his first PMC This summer, Hamilton’s pedicab busi-
and was getting ready to leave the ness shuttled tired riders throughout
Provincetown Inn with his father Alphonse, Provincetown after they finished their
a two-year rider, when a pedicab rolled up two-day journey. Hamilton made a pledge
offered them a ride. to donate all of the day’s tips to the PMC.
The driver told them all the money he Hamilton and Etre started talking. It was
earned that day would be donated back to Etre’s first ride and he was still working hard
the PMC. His name was Charlie Hamilton, to achieve his $4,200 minimum. Hamilton
a Provincetown resident who said he’d took down his name.
ridden in the PMC before. “I know how hard it is to raise the money.
Hamilton was a PMC virtual rider in I wanted to help him out,” Hamilton said.
2004 when he embarked on a six-month, A few days later, Etre received a dona-
11,000-mile bike tour to visit 30 Major tion of $162 into his PMC account with a Above Father and son Alphonse and Dana
League ballparks. His cross-country ride note: “I’m the pedicab driver who gave you Etre with Alphonse’s sister, Anne Sullivan.
ended at Fenway Park where he took a a ride on Sunday.”
lap around the warning track as a finale. “He gave me a much needed dona-
Hamilton raised $12,000 for the PMC tion,” Etre said. “That’s was the experience
that year and rode the 190-mile course I had all PMC weekend long—everyone
in 2005. was selfless.”12
Mary had a Little Plan… PMC Kids Rides Raise $909,261
W
When Mary O’Sullivan, 11, of Marshfield, heard that her for- 2011 RIDERS 2011 TOTAL
mer third grade teacher Lynette Irons was battling breast
cancer her immediate reaction was, “I want to help.” Bedford 348 $106,762
Mary had been raised in a Pan-Massachusetts Challenge Wellesley-Weston 324 $79,100
household. Susan O’Sullivan, Mary’s mother, is a four-time Newton-Needham-Brookline 320 $73,015
Hingham 542 $62,704
PMC veteran, and Mary has ridden in three PMC Kids Rides.
Westwood 483 $58,606
So Mary knew exactly what to do. She formed a team Concord, MA 337 $46,211
called “Irons Strong Kids,” and put the word out to get Dover-Sherborn 224 $43,243
Martinson Elementary School students involved in the PMC Franklin 158 $37,605
Hingham Kids Ride. Sharon 146 $34,806
Mary’s plan to use pedal power to support her teacher Natick 202 $24,749
was magnified by the power of 167 bikes. Cyclists between Bolton 143 $23,515
Upton 176 $20,412
the ages of three and 15 sported team labels on their backs
Wilmington 87 $15,977
and rode through the rain with grins from ear to ear. Many New Castle 76 $15,176
of them stopped to hug their teacher at the finish line. The Exeter, NH 140 $14,224
school effort pushed rider registration to its max, capping the Medfield 132 $13,871
event at 500 riders for the first time in the PMC Hingham Kids Lower Cape 104 $13,539
Ride five-year history. Belmont 92 $12,934
The Irons Strong Kids alone raised more than $12,000 Reading 146 $12,862
Westborough 147 $12,504
helping to exceed the Hingham Kids Ride’s fundraising goal
Covidien/Mansfield, MA 49 $11,651
of $45,000. Brookwood School 77 $11,458
Started in 1998 the PMC Kids Rides give children a Littleton 103 $10,366
means through which to express themselves and establish Marblehead 50 $10,353
their identities within their communities. The PMC Kids Rides Concord, NH 73 $7,500
are a program designed for children to help others while Chelmsford-Westford 74 $7,120
Shrewsbury 70 $5,706
being physically active. And just like adults, when children
Middletown, RI 52 $4,826
help others, they feel good about themselves. Norfolk 73 $3,653
The PMC Hingham Kids Ride was one of 33 events held in Parkton, MD 72 $2,987
neighborhoods throughout New England and beyond. This Wachusett 22 $1,160
year, more than 5,000 cyclists between the ages of two and Billerica BMX 14 $1,149
15 rode between one and 26 miles in mini-bike-a-thons to Natick- Face 40 $340
raise money for cancer research. The original PMC Kids Ride
Total 5096 $801,408
sprouted as a grassroots effort in 1998 when 13 children rode
around their Medfield neighborhood 25 times and raised Matching Gift Donations $7,853
$1,600 for the PMC. In its 13-year history, the PMC Kids Rides Yawkey Foundation Grant 100,000
program has raised nearly $4 million. PMC Kids Rides may be
a smaller version of the PMC, with both shorter routes and Grand Total: $909,261
shorter cyclists, but the riders’ hearts, passion and mission are
just as big.
Are you interested in starting a PMC Kids Ride in your
town? Contact: Sarah Mercurio, sarah@pmc.org
Presenting
SPONSOR13
190 Solo Miles
T
For 20 years, Mike Ehrenberg has traveled from Seattle to
Boston on the first weekend in August to ride in the PMC.
Though Ehrenberg travels constantly for work, his annual
trip to Massachusetts has been a priority for two decades.
Then, in 2011, he faced a conflict he could not change; on
Aug. 6 and 7, he would need to be in Sweden instead of
Massachusetts.
Missing the PMC was not an option, so Ehrenberg came
up with plan B. On Saturday, July 30, Ehrenberg picked up
his PMC jersey and set out on the Wellesley to Provincetown
route. He turned what is typically a two-day route into a
one-day ride and embarked on the 163-mile trek alone.
“The solo, unsupported ride was definitely a different
experience,” says Ehrenberg. He missed all of the staff, food,
and maintenance, but most importantly everyone who
cheers on the riders.
Without the volunteers, staff or the sounds of the crowd
to keep him pedaling, Ehrenberg made it to Provincetown.
He was on the ferry to Boston by 7:30 p.m. and on a plane
to Sweden at 6 a.m. the next day. With unwavering dedica-
tion, Ehrenberg completed his 21st consecutive PMC and
reached heavy hitter status once again.
Later in the month while attending a wedding he heard
bag pipers and was immediately brought to the hills of
Charlton. “I realized how much I missed riding in the PMC
on PMC weekend,” he said. “Riding alone provided me with
a lot of time for reflection, but I’ll definitely get myself back
on the regular weekend schedule next time.”
Oldest and Youngest
T
Thirteen-year-old Sam Mahler and 88-year-old Bill Cantor were
the youngest and oldest PMC cyclists in the 2011 PMC. The
spunky Cantor, who has been riding the PMC every year since
1984—long before Mahler was even born—met up with Mahler
at the start of the Sunday ride in Wellesley. Mahler, a cancer
survivor and long time rider in the PMC Kids Rides, completed
his first official PMC by biking 50 miles.
“Even the rain on Sunday did
not dampen the spirit of why we
were all there.”
—Winnie Windsor
Fourth-year PMC volunteer14
PMC Profile: Glynn Hawley,
Director of Provisions and Logistics
P
PMC Director of Provisions and Logistics, Glynn Hawley, works
year round to secure sponsors who will donate everything from
trucks to tomatoes to the PMC. The goal is to get as much
donated from companies as possible, as corporate sponsorship
and in-kind donations of goods and services enable the PMC to
give 100 percent of every rider-raised dollar to cancer research
and treatment at Dana-Farber Cancer Institute.
A PMC cyclist from 1995 to 2003, Glynn began working at
the PMC in 2004. His job—to acquire and set up food, equip-
ment and logistics necessary for a smooth and successful PMC
weekend—is no small task. Everything that is needed along the
route over PMC weekend is first sent to the PMC warehouse
where it is logged, stocked, stored and then distributed by Glynn
and volunteers who work alongside him.
“There is stress in the uncertainty,” Hawley says. “Which
donations will come through? What might go wrong?” One year,
all the veggie burgers and vegetarian chili went to Provincetown, While he still receives treatment twice a year, Hawley has
leaving little for vegetarians to eat all along the route. Glynn’s continued living his busy and active life. The father of two, he
wife, Virginia Seery, is an 18-year PMC rider and a vegetarian. spends countless hours watching or coaching his children on the
“Let’s just say we heard from the vegetarians that year.” football, soccer, field hockey, lacrosse, and baseball fields. He
For the most part, nothing goes horribly wrong, and PMC is also the co-coordinator of the PMC Natick Kids Ride, working
vendors are happy to contribute. About 250 companies supply with another 17 or so people who make the event an annual
goods and services either free of charge or for a minimal fee, success. In five years, the Natick Kids Ride has raised $100,000.
each year totaling millions of dollars in contributed food, equip- Hawley, an ultimate frisbee player and a four-time marathon
ment, supplies and manpower. runner, will run the Boston Marathon again in April, this time
“I take pride in the fact that what I do directly affects the as a qualifier. Qualifying time for a man of 45 is 3 hours and 30
money the PMC is able to donate to Dana-Farber,” he says. minutes. Glynn qualified by finishing in 3:29, which he said was
In 2008, the cause became more personal. Hawley was diag- extremely hard to do. “People say you should have a reasonable
nosed with bladder cancer. In his optimistic and lighthearted way, understanding of what you can achieve before setting a goal,”
he says being treated for cancer “isn’t as terrible as it could be.” Hawley said. “But I thought, why not just figure out what you
“I feel somewhat fortunate that survival rates are very good want to do and then just do it.”
and I am young,” Hawley says. “I am proud to be part of an A true PMCer in heart and soul.
organization that supports cancer research.”
A View of the PMC from a
First-Year Sponsor: PwC
P
This past summer, over 50 PwC riders and “Being involved with the PMC was
volunteers participated in the 2011 PMC. a fantastic experience, one of which we
Hundreds of PwC employees donated to were all proud,” said John Farina, PwC’s
the cause, raising more than $100,000 Northeast Tax Leader. “The dedication,
in addition to the company’s financial perseverance and commitment to the
support. PwC also provided popular give- cause was evident in everyone we met
aways at the Sturbridge kickoff event along the way. We all have our own per-
for PMCers to use on the ride, including sonal experiences dealing with loved ones
bike seat covers, lip balm and sunblock. who have battled cancer, and together,
The company’s commitment to the PMC we delivered on our commitment to fight
stemmed from its pledge to make a differ- back. I really enjoyed riding in my first
Above (L to R) Garrett Lunden, ence in the neighborhoods and communi- PMC this year and look forward to doing
Erika Gaudreau, and Barry Nearhos ties of its employees and clients. it again next year!”PEDAL PARTNER TEAM OR INDIVIDUAL RIDER 15
Brendan Barrie Team Lego
Madison Bergstrom Team SullyMac
Pedal Partners Give Oliva Bonfilio
Samantha Borque
Team Groundhogs PMC Express
Team Pedals for Pediatrics
and Get Inspiration Matthew Bove
Tim Burke
Team Matthew’s Ducks
Team HaML Wheels are Turning
Charlotte Casgar Team Kinetic Karma
Alyson Cipro Team PTC
T
There was heightened excitement at this year’s annual Pedal Navaeh Cole Rider Sean McDonald
Partner Picnic at the Lakeville water stop. Parents and children Patrick Connolly Team Stuie
Thomas Conrad Team Legs
packed the tent early when they heard that cycling legend Lance
Diego Cornejo Team John Hancock
Armstrong and Massachusetts Senator John Kerry planned to Emily Coughlin Team Path to the Cure
make a stop at Lakeville on their way from Sturbridge to Bourne. Jessica Crane Team Rialto
When Armstrong and Kerry arrived, they stopped at the Ryand Cruz Team Babson Capital Benefactors
tent, posed for pictures, and graciously signed autographs for Robert Danis Team Access
Phoebe Davis Team Phil’s Friends
everyone who asked. Armstrong thanked the Pedal Partners for
Stephanie Derosier Team Steph
inspiring him along the ride. Jacqueline Desai Team Perini
Though Armstrong and Kerry were gone by 10 a.m., the Lauren Durkin Team The Redmen Knights
day was just beginning. Children and parents played in the tent, Colin Ellis Team Seacoast Young
made signs for their teams and enjoyed the beautiful morning. As Kylie Fahardi Team Rik’s Riders
Henry Fenollosa Team Equipe Henry
the hundreds of riders poured in all afternoon long, they stopped
Nathaniel Flanagan Team Scorpion
by the tent to greet their Pedal Partners and take photos. Arianna Fontanez Team Acadian Asset Management
It was just the motivation the riders needed to complete the Madison Garrett Team Animal
remaining 25 miles of Saturday’s route. Conor Gomes Team Chuckle
Jessica Crane, 7, was one of 75 PMC Pedal Partners paired Joey Griffith Team Phat Tuesday
Bennett Hartley Team 9
with a team of cyclists who rode in their honor.
Sarah Heath Rider Elizabeth Kester
Because she loves cooking and dreams of being a chef, Callie Herschfield Team Access
Jessica was matched with Team Rialto, a first year PMC team lead Ethan Howe Team Bain Capital
by nationally recognized chef Jody Adams. Adams and Jessica Hannah Hughes Team Huckleberry
immediately hit it off. Jessica and her family visited Rialto over Savannah James Team Savannah Smiles
Tommy Joffrion Team Dragonfly
the summer for a private cooking class with Adams where they
Genevieve Keefe Rider Lisa Kelly Bennie
made ravioli from scratch. Alexa Kelly Team Five
At the Pedal Partner tent, Jessica and her family were there Charlotte Kelly Team Patriot Platelet Pedalers
to greet and support Team Rialto along with dozens of other Christopher Ladner Team Pirates of the CUREibean
families. Noah Martinez Team Tighe & Bond
Eshna Master Team Molar Rollers
Gavin McCarthy Team Gavin
Brent McCreesh Team Brentwheels
Aidan Milan Team Fancy Pants
Haley Mitchell Team IBM
Helen Montie The Montie Pythons
Jacqueline Mullen Team Chuckle
McKinley Rose Nicholas Team Mickey
Emrick O’Brien Team Flames
Sean O’Donoghue Team Cabot
Below Team Rialto with their Pedal Partner Jessica Crane Max Palmer Team Martignetti
Kaylin Pardo Team Pokey’s Hope
Nicolas Payne Team Help
Lyndsey Pettingill Team Taco Bell
Sophie Pettingill Team Odyssey
Olivia Pierce Team Elisha
Emilee Pike Team Nashua Rides for Hope
Savannah Polson Team ConvergEX
Nathan Potvin Team Pokey’s Hope
Jackson Quinn Team MFS
Isabellah Ramos da Costa Team Blood, Sweat, Tears & Gears
Kevin Rich Team Hot Wheels
Elton Rines Team NECN
Declan Rourke Team Stem Cell Cyclists
Avallana Routh Rider Linda Medwar & Stream Team
Rylee Simmons Team Boston Coach
Abhinoor Singh Team Action Spoke Louder
Michael Sweetman Team Norfolk County Choppers
Brodie Tolo Team Brodie’s Roadies
Willem Van Bodegom Rider Joseph O’Neill
Sofia Ferrer Velez Team Jean
Haley Walsh Rider Mike Glynn
Christian Wheeler Team Taco Bell
Lexie Williams Team Lexie“Even as the Red Sox beat my Yankees last night in extra innings, I didn't care, because for at least one
day, I loved the Red Sox for their support of PMC. The Red Sox got us through many long hours in the
hospital on Brookline Avenue.”—Danny Price, First-year PMC rider
“I often tell people that have not experienced the PMC that it is at the same time the single hardest and
yet the best and most rewarding activity I accomplish all year. To work so hard in the fundraising
and then on the road and yet know that others are also digging deep and refusing to yield is truly
inspirational.” —Peter Locke,11-year PMC rider“This year was special because I am going through chemo and I know that the money we raise will
eventually help me. I put a sign on my back that read ‘10 days post-chemo and riding 164 miles. ’
I can't tell you how many people congratulated me and helped me through the ride.”
—Stirling Winder, Third-year PMC rider
“The PMC is symbolic and yet it is real. It provides this context where, on a particular weekend, no
matter what the conditions, riders take to the streets and ride to battle cancer, to remember loved
ones, to express gratitude for life prolonged, and to collaborate in a grand and substantial
gesture.” —Randy Paulsen, Second-year PMC rider18
MFS Investment
Management Invests
Financially, Emotionally,
and Physically in the PMC
A
As MFS employee Jerry Pendleton prepared for his second PMC,
he sat with his mother, Roberta, while she underwent chemo-
therapy treatments for her third bout with ovarian cancer. She
has been battling the disease since 2005. “My wife, Sarah, and I
want to participate in the PMC year after year because we are ABOVE Team MFS pictured with their Pedal Partner, Ethan Bairos,
motivated by my mother and also by my father-in-law who and his father, Manny Bairos
passed away of cancer in 1999,” says Pendleton. Sarah just rode
in her fourth PMC. Having three young children, the Pendletons
are further moved by their 12-year-old neighbor who was recent- “There is no accounting for both the heartache and inspira-
ly diagnosed with acute lymphoblastic leukemia. “To have our tion of seeing cancer survivors, young and old, along the side of
neighbor’s child diagnosed with cancer at such a young age, the road, holding signs encouraging the riders and thanking us,”
really inspired us this year.” In four years, the couple has raised says Dan Flaherty who rode in his fourth PMC with Team MFS.
about $34,000. “The real thanks go to them, though, for their inspiration and
This year, nearly 40 MFS Investment Management employ- determination to fight.”
ees rode with Team MFS and several more volunteered. Since
1999, the company has made a cumulative contribution of $6.2
million to Dana-Farber Cancer Institute. MFS offers a matching Hub
gift program for its employees and the company sponsors the SPONSOR
PMC hub site at the Provincetown finish.
Dunkin’ Donuts Fuels the PMC
F
For the sixth consecutive year, Dunkin’ Donuts was the official
coffee of the PMC, fueling thousands of PMCers by serving
nearly 5,000 cups of hot coffee, and nearly 3,500 bagels and
muffins to cyclists, volunteers, and spectators over PMC weekend.
In 2011, Dunkin’ Donuts helped raise PMC awareness by display-
ing posters in more than 700 stores across the region and placing
the PMC logo on 58 million cups over the past three years.
“The PMC spirit is strong and we are thrilled to support
such a wonderful cause for the sixth year in a row,” says Scott
Hudler, vice president of brand marketing for Dunkin’ Donuts.
“It’s invigorating to see so many people come together to raise
money for cancer research.” For the second year, a team of 12
Dunkin’ Donuts cyclists, the “Dunkin’ Dozen,” rode in the PMC
and raised more than $120,000.
Also riding in the PMC, was a Dracut Dunkin’ Donuts crew
member, Matt Bodenrader. Bodenrader has ridden in six PMCs
and this year celebrated his 10th year of being in remission from
Burkitt’s lymphoma. “I am always excited to ride year after year,
but this year was especially meaningful to me and my family as
we celebrated 10 years of remission,” says Bodenrader. “Research that others will be as fortunate as I was.” Bodenrader, 20, was
is the backbone to finding a cure for the many different types matched with PMC cyclists as a Pedal Partner during the years he
of cancer. Riding in the PMC is a way for me to give back so was treated for cancer at the Jimmy Fund Clinic.19
Volunteers Prove Doing Good
is its own Reward
T
Throughout the year and over PMC drew from that experience. He knew
weekend more than 3,000 volunteers do people wanted to be kind to each other
everything it takes to get more than and over the years of leading the PMC,
5,000 cyclists across 360 miles that make he learned that when given the opportu-
up the PMC’s 11 routes. They cook, nity to do good for others, people rise to
clean, transport luggage, tend to medical the occasion.
wounds, fix bikes, stuff registration pack- Today PMC riders thank PMC volun-
ages, fill water bottles and more. And teers and PMC volunteers thank PMC
they do it all with smiles on their faces riders, each thinking the other is more
and love in their hearts. important to the cause. “In truth, they
How did the PMC culture of volun- are two halves of a whole, both equally
teerism come to be? It started in 1976 important,” says PMC Director of Vol-
when a 25-year-old Billy Starr walked unteers Sarah Mercurio.
400 miles of the Appalachian Trail with PMC volunteers learn from their crew
three friends. Their goal was to hike from leaders and from each other how to oper-
Maine to the border of New Hampshire ate over PMC weekend. The culture of
and Vermont, the hardest of the route. kindness is contagious. “Many volunteers
It rained for eight days straight. They have been touched by cancer, just like
were hungry and hypothermic almost our riders. Some volunteer can’t physi-
all of the time. When the four came off cally ride, but they are as committed to
a mountain-side there appeared a hut doing something proactive in the effort
in a nowhere settlement called Bodfish to cure cancer as our riders,” Mercurio
Pond. Out of that hut came a woman says. “Volunteers learn from each other.
with four steaming cups of coffee. “She The work is hard, but rewarding. Just like
was like an angel who was sent to save riders, volunteers put it in perspective.”
us,” Starr recalled.
The act of human kindness made a
lifelong impression on Starr. When he
founded the PMC four years later, he
“Nothing unusual.
5300+ riders,
53+ tons of luggage.
All went well.”
—Dana Canzano
13-year volunteer
luggage coordinator20
PMC Represented Around the World
F
Far from home, on the course of the most famous biking event
in the world, 26-year PMCer Ed Ryan, 60, felt like he was among
family.
In addition to riding the 190-mile PMC route from Sturbridge
to Bourne Ryan, an avid cyclist, rides year-round and travels the
world with his bike. This year, he flew to France to watch the
Tour de France and experienced the routes known by the most
accomplished professional cyclists.
While in France, Ryan wore his PMC jersey as he climbed the
Alp d’Huez. On his way down, Ryan heard two people cheering
“PMC! PMC! PMC!” and saw the letters “PMC” chalked on the
road. Ryan was greeted by fellow PMCers Jeff and Karen Packman,
of Weston, who were also watching the Tour de France.
“The PMC is a great event for amateur and avid cyclists,” says
Ryan. “I’ve seen the event grow from 700 participants to thou-
sands of cyclists. I’m not surprised that I ran into fellow PMCers
at a cycling event thousands of miles from home.”
Right Ed Ryan poses next to chalked PMC letters on L’Alpe
d’Huez, a route on the Tour de France.
Below Kevin and Mike McGovern on the top of Mt. Kilimanjaro.
Kevin McGovern (left), and his
son, Mike, both of Andover, climbed
more than 19,000 feet to the top
of Mt. Kilimanjaro this past summer
and brought last year’s PMC jersey
to the top of the world. Why did
they hike up and down a mountain
for three days, with a PMC jersey
in their pack? “We wanted to bring
the PMC to new heights!” Mike
McGovern said. “Climbing Kiliman-
jaro was a huge accomplishment
and the PMC is also a huge accom-
plishment because of all that it does
for cancer research. We wanted to
draw that parallel.” The elder
McGovern has ridden in the PMC
nine times and Mike, 18, has com-
pleted two PMCs.You can also read
