PARTNERSHIPS 2020 BIGFOOT - London Craft Beer Festival
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PARTNERSHIPS
2020
BIGFOOT
BIGFOOT
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
WHO WE ARE AND WHERE WE’VE COME FROM
Our mission is simple; to promote
modern drinking culture through food,
music and cultural collaborations
creating unique experiences to a varied
audience
We are focused on beer discovery,
accompanied by world class music
and food - set us apart and stands as our
calling card today.
Greg Wells - Co-Founder Dan Sylvester - Co-Founder
Greg’s journey into We are Beer began as a Dan’s journey into We are Beer began as co-
director in insight and brand consultancy at founder of Oval Space, the original home of the
Flamingo. Greg led accounts with a number of London Craft Beer Festival, and one of London’s
brands including Guinness, Bulleit Bourbon, foremost cultural and musical venues. Dan’s
adidas and PlayStation. A keen food and drink expertise in building events business’ and working
fan, Greg has always worked in and around the extensively within food and music have allowed us
industry and still consults for food and drink to work with the likes of Hot Chip, Foals, Friendly
start-ups – bringing his expertise in brand, Fires, Craig Charles, Belle and Sebastian along
positioning, and communications strategy to with Restaurants & Chefs like Lyles, Clove club ,
bear, just as he has done with We are Beer. Paloma, Moro, Aisle, Brad Carter, Josh Eggleton,
Mat Orlando and many more.
Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
2020 EVENTS
BIG FOOT
7th – 8th – 9th August 12th – 13th June 22nd – 23rd May 10th – 11th July 19th – 21st June
• Year 8 • Year 5 • Year 4 • Year 2 • Year 1
• 15,000 attendees • 5,000 attendees • 5,000 attendees • 2,500 attendees • 3 day camping festival
• 100 breweries • 50 breweries • 50 breweries • 40 breweries • 5,000 attendees
• 10 restaurants & 40 • 6 restaurants & 20 partners • 5 restaurants & 20 partners • 5 restaurants & 20 partners • 50 breweries
partners • Location - Lloyds • Location - The Biscuit • Location - 119, Digbeth • 20 restaurants & 40
• Location - Tobacco Dock Amphitheatre, Harbour side Factory • Twitter: 1k partners
• Trade session for 2,500 • Twitter: 2,181 • Twitter: 1.6k • Facebook: 1.6k • 3 music stages
attendees • Facebook: 4.5k • Facebook: 6k • Craft market
• Instagram: 1.3k
• Twitter: 8.6k • Instagram: 1.6k • Instagram: 1.7k • Family friendly
• Email subscribers: 2.5k+
• Facebook: 19.5k • Email subscribers: 3k+ • Email subscribers: 3k+ • Location - Ragley Hall,
• Instagram: 4k Stratford Upon Avon
• Email subscribers: 12+k
Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
STATISTICS
Attendance Figures Website Platform Users in 2019
20%
32% Ages
25 - 34
35%
Ages
25 - 44
Ages
68% 35 - 44
104,901
22,500
10,000
16,000
27%
21,879
32,671
37,215
2017 2018 2019 LCBF ECBF BCBF BC
Socials Growth Top Ten Interest amongst Ticket Holders
95%
90% 92%
2018 26.8K
2019 33.1K
70%
65%
2019 9.7k 60%
2018 3.2k
42%
2018 11.8k 38%
35%
30%
2019 13.8k
SUSTAINABLE
2018 11.8k
THEATRE
FITNESS
TRAVEL
LIVING
MUSIC
SPORT
DRINK
FOOD
ARTS
FILM
2019 20.5k
Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
PARTNERS WE HAVE WORKED WITH
Over the years we have worked with some fantastic brands...
Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
OUR MEDIA COVERAGE & REACH Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
TRADE & PR
‘We understand how important trade is in order to grow a business, we
aren’t just a consumer festival.’
We are beer has an historical trade database of 12,450
A total of 756 different companies were registered
through the Trade Accreditation site in 2019
Direct marketing communiques that were successfully received totalled 71,978
5,697 buyers, operators, brewers, outlet managers, marketing & head office personnel
13,200 Propel readers
1,448 outlets in London – Manager & Free Trade
we had over 3000 attend the trade session in 2019
‘The big cross section of consumers that you do see here are harder to reach on
social, this is for me a really raw and natural approach to selling the product’
Robbie, Chapel Down
Daniel Sylvester ds@wearebeer.com 0207 099 4132 to talk it through
GET IN TOUCH
We’re now already engaged with numerous partners
for 2020, and taking enquiries for new opportunities.
If you’d like to speak to us about getting involved,
what we can offer and pricing, then please contact.
Daniel Sylvester
ds@wearebeer.com
0207 099 4132 to talk it through
BIGFOOT
BIGFOOT
5 FESTIVALS, 35,000 VISITORS, 1 GREAT PARTNERSHIP
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