Personalisation as a Catalyst for E-Commerce Growth - Conor MacManus Director of Technology Consulting BDO Brad Christian Chief Commercial Officer ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Personalisation as a Catalyst
for E-Commerce Growth
Conor MacManus
Director of Technology Consulting BDO
Brad Christian
Chief Commercial Officer
Conversity
© Copyright BDO Eaton Square 2020
Housekeeping and intros
30 minutes duration
Interactive Session
Please ask questions through the session
Use your Raise Hand Icon if you have
any issues
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 2
Agenda
• About the BDO Digital Webinar Series
• About Conversity
• Personalisation Hacks
• Q&A
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 3
About the BDO Digital Webinar Series
• Increasing Online Sales using Amazon-style Shopping Experience for your
1 Customers | Tuesday, 20th July @ 11am Speaker: Alan Gormley, CEO of Shopbox
• Personalisation as a Catalyst for e-Commerce Growth | Tuesday, 10th August @
2 11am Speaker: Brad Christian, Chief Customer Officer at Conversity Limited
• Why Email Marketing Works | Tuesday, 17th August @ 11am Speaker: Chris Byrne,
3 CEO of SensorPro
• Building Brand Equity Without Owning the Online Relationship | Tuesday, 24th
4 August @ 11am - Speaker: Richard McGuinness Chief Revenue Officer at eDesk
• Getting Started with Augmented Reality - The Post-Pandemic Shopping Format |
5 Tuesday, 31st August @ 11am - Speaker: Allen Wixted, Founder of Plop
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 4
Why Choose BDO Digital Consulting
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 5
We Are Part of BDO Ireland & Worldwide
EUROPE
Albania Cape Verde Germany Italy Malta Reunion Island
Algeria Croatia Gibraltar Jersey Moldova Romania
Angola Cyprus Greece Kazakhstan Mongolia Russia
Armenia Czech Republic Greenland Kosovo Montenegro San Marino
Austria
IRELAND Denmark & Faroe Islands Guernsey Kyrgyzstan Morocco Serbia
Azerbaijan Estonia Hungary Latvia Netherlands Slovak Republic
Dublin Belarus Finland Iceland Liechtenstein Norway Slovenia
Cork Belgium France (French Guiana) Ireland Lithuania Palestine Spain
Limerick Bosnia Herzegovina French Polynesia Isle of Man Luxembourg Poland Sweden
Belfast Bulgaria Georgia Israel Macedonia Portugal Switzerland
Tajikistan
Tunisia
Turkey
Turkmenistan
Ukraine
United Kingdom
NORTH AMERICA
AND CARIBBEAN
Anguilla
Aruba
Bahamas
Barbados
British Virgin Islands
Canada
ASIA PACIFIC
Cayman Islands Australia Laos
Curaçao LATIN AMERICA Afghanistan Malaysia
Dominican Republic Bangladesh Myanmar
Argentina
Jamaica
Bolivia
MIDDLE EAST Brunei Darussalam New Zealand
Montserrat Cambodia Pakistan
Brazil Bahrain
Puerto Rico China Papua New Guinea
Chile Egypt
St Kitts & Nevis Fiji Philippines
Colombia Jordan
St Lucia Hong Kong Singapore
Costa Rica Kuwait
St Maarten
Ecuador SUB-SAHARAN AFRICA Lebanon
India Sri Lanka
St Vincent & the Grenadines Indonesia Taiwan
El Salvador Botswana Nigeria Oman
Suriname Japan Thailand
Guatemala Burundi Rwanda Qatar
Trinidad & Tobago Korea Vietnam
Honduras Comoros Seychelles Saudi Arabia
USA Laos
Mexico Ethiopia Sierra Leone UAE
US Virgin Islands
Panama Kenya South Africa
Paraguay Madagascar Tanzania
Peru Malawi Uganda
Uruguay Mauritius Zambia
Venezuela Mozambique Zimbabwe
Namibia
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 6
Accelerate Your Business Online
GROWTH
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 7
About Me
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 8
Why does personalisation matter?
Brands and retailers are
increasingly losing
connection with their
consumers...
The Online Customer Experience . . .
it’s just not that good
• Catalogues of products and services on the
internet
• Impersonal; rows of pictures, specs, and pricing
• Navigation typically requires pre-existing
knowledge
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 9
Does Personalisation Drive Growth?
Marketers see an 80% of shoppers are 77% of consumers have
average increase of more likely to buy from a chosen, recommended, or
20% in sales when company that offers paid more for a brand that
using personalised personalised experiences provides a personalised
experiences experience
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 10What does it mean to be cookieless?
Forrester Research's definition of zero-party data is as follows: "Zero-party data is that which a customer
intentionally and proactively shares with a brand. It can include preference center data, purchase intentions,
personal context, and how the individual wants the brand to recognize them.
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 11Intelligent Guided Selling
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 12What is it and how does it work?
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 13Replicating the in-store experience online
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 14LEGO Gift Finder Journey
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 153
Personalisation
Hacks
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 163 E-commerce Personalization Tools
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 17How Can We Help? Get In Touch.
Brad Christian
Chief Commercial Officer
brad@conversity.com
+1 (678) 294-9988
+44 (0) 203 515 0311
Conversity’s 2021 Global E-commerce Study
Conversity conducted a consumer study in 2021
across the US, UK and Canada to research how,
where and why customers engage with e-
commerce sites. Here is the URL for our study:
https://www.conversity.com/e-commerce-
%e2%80%a8global-consumer-study/
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 18Questions
and Answers
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 19Beaux Lane House Mercer Street Lower Dublin 2 D02 DH60 Euro House Castleview Little Island Cork T45 WK12
Look Fabulous Forever
Make up & skincare finder for older faces
Launched in April 2021, results for driving and conversion
were immediate with Look Fabulous Forever using the
guided journey as an effective marketing tool with a link
to the Colour Quiz on social media and through customer
outreach.
“We developed a tool to help
our customers find the perfect
colour. That confidence thing is
really the key to conversion. It's
driving our new customer
acquisition and will be a vital
part of our long-term business
growth.”
Janis Thomas
Ecommerce Marketing Director
Look Fabulous Forever
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 21Life Extension Europe
Life Extension Europe is a provider of
vitamins and health supplements,
alongside tailored advice and guidance.
“Conversity’s IGS tool makes a
huge difference to customer
acquisition, satisfaction and our
ability to design and target our
campaigns more effectively.”
Heidi Ahlefeldt-Laurvig
Chief Commercial Officer - Life Extension Europe
69%
Increase in
54%
Reduction in
2X
Online
customer customer Conversion
engagement acquisition cost Rate (OCR)
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 22McCabes Pharmacy
McCabes Pharmacy is a provider of
healthcare services and products
headquartered in Ireland.
“McCabes Pharmacy strengthens bonds
with online customers through
Conversity’s Intelligent Guided Selling
tool.”
Sean Gleeson
Head of Online – McCabes Pharmacy
27% 157%
Increase in
2X
Average session
Average order products added to duration
value increase
basket increase
Contact: t: +353 1 470 0000 | e: conor.macmanus@bdoeatonsquare.ie 23You can also read
