Pizza Franchising for the 21st Century - Copyright 2019 The Fat Pizza - Franchise
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Pizza Franchising for the 21st Century
Copyright 2019 The Fat Pizza
Mission Statement
Make the Best Delivered Pizza Around
Use technology to automate, innovate and be better than all our competitors
To promote our BIGGER, BETTER, FRESHER ethos fully to all customers
Value all our customers as the start of a long term relationship
Maximise profitability for all by focusing on delivering the best quality, fast and with a SMILE!
Copyright 2019 The Fat Pizza
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What is The Fat Pizza?
Multi Award Winning
Pizza Takeaway
C ustomers at The Fat Pizza believe that we
have the best delivered pizza around. Whilst
consumers may order weekly from other takeaways,
we define regular customers as those that order
multiple times in a week.
T he Fat Pizza has been set up by a team that has
franchised in the past with the major players in
the pizza industry, We focus on great quality with a
simplistic pricing structure. We simply do not offer
deals!
Our pizzas are made straight from flour using our
unique secret dough recipe in every store. Great
care is and has been taken to ensure that all products
and ingredients are of the best quality and freshness
We combine superior product with state of the
art technology to make our customer experience
The Fat Pizza aim is to gain customers for life, not unparalleled..
just for when they receive an offer. Our pizza is easily
the best in the marketplace and at present around Customers order again
10% of new customers actively phone us back to sooner and more frequently
compliment us on our food.
than other chains!
Bigger
Better
Fresher
ALL OUR STORES HAVE HUGE SALES VOLUMES.
Copyright 2019 The Fat Pizza
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The Technology
Focus on
Te c h n o l o g y
We have introduced:
Real time driver-tracking
Automated Driver Dispatch
Digital Operations Management
Digital checklists and instructional videos for all
menu items
Automated review management using chatbots
T he Fat Pizza has embraced new technology in
order to gain strategic advantages against its
competitors.
Facebook Messenger Ordering and Group
Ordering
We do not introduce technology just for sake of it, Pioneered “FatSpots”
we make sure everything we add makes a difference Automated Inventory and Ordering Systems
to efficiency, profit or marketing.
That’s why we are the first chain to use chatbots to
get customer reviews and to provide us with real
time feedback on how we are doing.
The 21st Century Pizza Chain
Copyright 2019 The Fat Pizza
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Why The Fat Pizza
Modern times calls for a Modern Pizza We are at the forefront of using new
technological trends within the industry.
Franchise
The reason that we are successful is because we
have the best tasting pizzas at extremely low prices.
Our customers come back for more and tell their
friends to do so as well.
The Fat Pizza is designed to take advantage of
3rd party portals as part of the operation and
performance of the store.
We have automated driver dispatching, electronic
operations and inventory management – all to make
our stores more profitable per unit.
Average WEEKLY store sales
of over £14k
We are the first Pizza chain to utilise an ALL digital
approach to marketing. Some stores have not printed
a leaflet for 18 months!
We are pioneers in using Profitable Targeted Digital
Marketing to improve sales in our stores
Copyright 2019 The Fat Pizza
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Operational Excellence
T he Fat Pizza operation was designed using metric
analysis to ensure we could deliver the best
customer experience. While making it as efficient
as possible.
We continue to invest in our operations to ensure that
we are at least one stage ahead of our competitors at
all times, we are usually the first to try new techniques
to deliver food faster.
Our Orders are
Centrally Taken We take our orders centrally in for three main
reasons.
Locally Delivered! Calls are taken professionally by experienced
ordertakers who are trained to upsell and
increase ticket averages
Our franchisees are able to concentrate on
delivering the best product fast whilst saving
labour costs in each store whilst having
management oversight.
Store performance and feedback is measured
in real time. Problems and bottlenecks
identified by the call centre immediately.
Make More Money
Through Efficiency
The Fat Pizza, Helping you make more PROFIT instore
Copyright 2019 The Fat Pizza
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2 Ways to Join Fat Pizza
Have you got an Existing Takeaway?
YES ! NO !
Convert To Fat Pizza New Fat Pizza
• We make it easy to convert and utilise as • We select locations based on data as well
much of your existing equipment as we as convenience to Franchisee.
can
• We work with you in site selection, planning
• We take your orders and design.
• We will make your sales higher • We help with guide prices for equipment
with an aim to reduce initial expenditure
• We will teach you to be better
• We have many different store formats, E.g.
• We will use our Digital Marketing
Dark kitchens, additions to other stores,
techniques to make you the best in your
traditional takeaways
area
• Hand-holding through the entire process.
• We focus on both Sales and Profits
• Utilise our innovative technology
Benefits Benefits
• Open within 4 weeks • Become your own boss
• Cheap to convert • Kitchen Design from scratch for optimum
efficiency
• Focus on sales and profitability
• New stores can reach break even within 4
• Instant Sales Increases
weeks.
Cost from Cost from
£12k £62k
Copyright 2019 The Fat Pizza
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Fat Pizza Quality
M aintaining quality in all areas is the only way
to maintain and grow sales.
We have set in place various tools to ensure
that our pizzas are always made and delivered
correctly.
In our experience once a customer has ordered
from The Fat Pizza they do not generally
order from other takeaways – we monitor and
encourage real time feedback at all times!
Our customers order from us more frequently
than experienced in the other franchised outlets,
this is partly due to the simplistic pricing and most
importantly due to our quality assurance program.
The majority of the products on the menu utilise
the main pizza oven in the store. This ensures that
the products are consistent and also ensures that
the logistics are controlled as orders are ready at
the same time.
Pioneering Review Chatbot helps us Get Better
Copyright 2019 The Fat Pizza
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Targeted Effective Digital Marketing
O ur marketing is the key to our success. Our
marketing is specifically targeted to get results
and the techniques we use are simply unique and
novel in the industry.
You can spend £1000’s in the wrong marketing that
will have no effect on sales. We focus on marketing
our product and measuring all marketing techniques
to ensure that they are always profitable.
Our marketing is a mixture of centrally managed
and franchise managed programs.
Advice and analysis of all marketing activities
is undertaken to ensure that there is a suitable
return of investment for all activities
Our specialised marketing is the key to our
success at The Fat Pizza. We actively strive to be
the best and early adopters of novel techniques in
order to gain and grow our pool of customers.
We use Targeted Effective Digital Marketing better
than other chains as we do it on a local level. We
create a virtual Fat Pizza sales funnel to make
every Marketing expenditure makes money!
Our Marketing Works!
How much do we spend? It all depends on the ROI we can achieve!
Copyright 2019 The Fat Pizza
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The Fast Food Delivery Market
The Pizza home delivery market is worth over £2bn.
The takeaway/delivery sector is growing. House
sizes are smaller, kitchens are smaller and more
people order for delivery than ever before.
At The Fat Pizza, every resident in a given delivery
area can be a potential customer. There are very
few people who refuse to eat pizza. We use
our superior product and marketing prowess to
convert all to The Fat Pizza.
Current Locations
The Fat Pizza has locations in South Essex and
London, we have a pipeline of 20 franchisees ready
to convert or open units throughout the country.
We have experience in a variety of different types
of unit. We have had units with store fronts as well
as delivery only units located in industrial estates.
We have tested all types of marketing and have
worked out the most effective and cheapest way
of growing sales quickly and effectively for each
type of store type.
All of our stores are focused on delivering the best customer experience. We are the experts in all forms
of digital marketing and use chatbots extensively in order to be the best in the business.
Looking to open over 30 locations in 2020
We aim to make new stores profitable within 4 weeks
Copyright 2019 The Fat Pizza
10Why will I be successful?
Our stores are successful at present. New stores
were opened using a tailored opening marketing
program that franchisees will use.
Our management team have done it before time
and time again with over 30 years experience in the
industry. Even if you have never made a pizza before,
our operations and training will ensure that you end
up with the best pizza in the area.
The only pizza franchise to fully integrate 3rd party
portals into the business
We have a continual focus on making sure that
as technology improves we are at the forefront
of using it. It is our way of staying ahead of the
competition. There is always a new test in the
pipeline which we test in our Southend store
before rolling out to the other stores.
We know that consumers are getting tired of using
the big multi national brands. If we play on our
freshness and our localness we can ensure that
we remain the first choice for pizza no matter who
tries to market to our customers.
Our First Priority Is Store Profitability
Copyright 2019 The Fat Pizza
11Next Steps and Future Projects
For more information please see our website www.FatPizzaFranchise.com
Please contact us at franchise@thefatpizza.co.uk in order to arrange to meet in our hub store in Southend
where we can look at whether you will be a good fit for the business.
In order to proceed with the franchise application and enter the training programme to ensure that
the manager and the franchisee are in tune with all aspects of the business, there is a franchise fee of
£10,000 to be paid before joining the training course. This is to ensure that serious parties only apply
and are trained in the Fat Pizza way.
The training programme is compulsory, it is essential that franchisees understand first hand how the
product is made and prepared to ensure that their own stores run smoothly.
The ongoing royalty support fee is 10% and 1% (Portals) of sales which includes monies for a centralised
marketing initiative and most importantly, we will take all your orders for you in our call centre!
At The Fat Pizza we are keen for all franchisees to work as a team and as such openly encourage
franchisees to conduct campaigns together if feasible.
Contact us directly at franchise@thefatpizza.co.uk for more details or call on 02080501036.
We focus on Store Profitability first… then we dominate
in every local market we are in
Join us NOW before your ideal location is gone!!!!!
Copyright 2019 The Fat Pizza
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