Powerful video marketing - Ark Media

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Powerful video marketing - Ark Media
Powerful video
   marketing
Powerful video marketing - Ark Media
How we
 help    We are a multi-award winning film and video                          How we help brands
         production company working with brands                               & businesses
         and businesses across the world.
                                                                              We re-energise corporate communications
                                                                              by providing businesses with creative and          Award
                                                                              impactful films that tell compelling stories and
                                                                              inspire audiences to take action.                  winners
                                                                              It’s not just about producing high quality video
                                                                              for your internal and external communications.
                                                                              We get to know your business, your objectives
                                                                              and your audience so we can work with you to
                                                                              provide proactive video solutions, suggestions
                                                                              and strategies that really make an impact.

                                            arkmedia.co.uk   arkmedia.co.uk                                                        arkmedia.co.uk
Powerful video marketing - Ark Media
Centrality
       Why use                                                                                               Promotional Film

       video?                                       “It was great to work with Ark Media
                                                    on the 2019 cinema ad. The end
                                                    result was a great cinema campaign
                                                    which clearly communicated our
                                                    message and helped us massively in
                                                    launching our new tiger habitat and
                                                    to deliver a record breaking year of
                                                    visitors for the zoo.”

Sell                                                Karen Clarke, COO
                                       Click here   Twycross Zoo
Generate trust and connect
emotionally with your target
audience. Ultimately our videos are
about selling – messages, products
and services.
                                                    “We have worked with Ark Media on
                                                    a range of video projects as part of
Reduce Costs                                        our marketing strategy. We enjoy
                                                    a good working relationship with
                                                    them as they challenge us with new
Videos can create real efficiencies,                ideas and they provide good quality,
reducing the need to travel,                        often against tight deadlines.”
attracting the right people,
delivering a consistent message and                 Anita Ellis, Marketing Manager
maintaining customer loyalty.                       YMCA Sutton Coldfield
                                       Click here

Communicate
Internally
54% of people expect to see                         “I love that through our
video within the workplace.                         relationship Ark Media
Recruitment, onboarding,                            understands what’s important
training and getting important                       to me and the standards I expect.
                                                     Always having my interests at
messages out in a consistent,
                                                     heart is a key differentiator.”
engaging and powerful way.
                                                    Jennie Hennessey,
                                                    Principal Communications
                                       Click here   Manager, Willmott Dixon

                                                                           arkmedia.co.uk   arkmedia.co.uk           arkmedia.co.uk
Powerful video marketing - Ark Media
What
        we do

We don’t just produce
high quality video.
We get to know your
business, your objectives
and your audience so
                                  Animation &                             Personalised                             Internal                           Advertising                        Explainer
we can work with you
                                Motion Graphics                              Videos                             Communications                      & Commercials                         Videos
to provide proactive        For many of our clients using          Instantly capture attention and            Engage your team, reduce            Get your message out to         Making things more easily
video solutions,            animation lets them tell their       increase engagement. Personalise             costs and get a consistent           a larger audience in a       digestible with film for internal
suggestions and          story and get across their message      using visuals and audio for internal
                                                                       and external audiences.
                                                                                                                    message out.                        targeted way.               or external audiences.
                             in an easily digestible way.
strategies that really
make an impact.

   They take all the difficult
 elements of producing great
     video content and
        make it easy!

       James Spencer,
                                           Event                             Branded                                    360°                         Social Media                         Interactive
        Marketing &                        Videos                            Content                                   Videos                          Videos                               Videos
      Communications,             Films to show at your event,     It’s all about storytelling and if          360 videos are a powerful      Increase your reach, engagement   Hot Spots, quizzes, clickable links,
          Aliaxis                 highlights of your event and      your brand can connect with               way of putting your viewers       and get your message across     branches and data input. Engage
                                    showreels to sell events.    your audience at a more emotive             in control and ensuring better        in an impactful way with     your audience by enabling them
                                                                 level that’s when real loyalty and               engagement rates.                 powerful social videos.        to interact with your brand
                                                                       relationships are formed.                                                                                          through video.

                                                                                      arkmedia.co.uk    arkmedia.co.uk                                                                                arkmedia.co.uk
Powerful video marketing - Ark Media
Animation
                                                                                                                                                                                                                                                                   Simplify things
  & motion                                                                                                                                                                                                                                                         Animation can help to simplify

   graphics                                                                                                                                                                                                                                                        complicated processes, training or
                                                                                                                                                                                                                                                                   products that you offer. It helps your
                                                                                                                                                                                                                                                                   audience to visualise things and your key
                                                                                                                                                                                                                                                                   messages to be highlighted.

                                                                                                                                                                                                                                                                   You don’t need to
Animation and motion
graphics enables you                                                                                                                                                                                                                                               be in front of the camera
                                                                                                                                                                                                                                                                   You may have staff who simply don’t feel
to tell your story and                                                                                                                                                                                                                                             comfortable in front of the camera. We
get your message                                                                                                                                                                                                                                                   can create characters who tell stories in
                                                                                                                                                                                                                                                                   your own words without needing to be in
across in an easily                                                                                                                                                                                                                                                front of the lens.
digestible way. From
simple icon explainer
videos through to                                                                                                                                                                                                                                                  Be creative
emotive animated                                                                                                                                                                                                                                                   Animation enables you to be much
                                                                                                                                                                                                                                                                   more creative, telling whatever story
stories there are lots                                                                                                                                                                                                                                             you like. You want flying pigs?
of benefits:                                                                                                                                                                                                                                                       We can give you flying pigs.

                                                                                                                                                                                                                                                                   The Ark team will work with you
                                                                                                                                                        nobl insurance: storyboard: video 3: V2

                                                                                                                                    Video style to have smooth transitions between graphics / footage,
           Soundtrack to be lively, upbeat.                            Male voice, American accent.
                                                                                                                                    either zooming in or out to move from one frame to the next.

     1     Frustrated man.                                       2      Cavemen working together as a team.
                                                                                                                             3      Clock going backwards.                                4      Clock turns to pizza, everyone taking a slice.

                                                                                                                                                                                                                                                                   from initial concept through
                                                                                                                                                                                                                                                                   to scripting, storyboarding and
   Voiceover:
   Insurance, it can be maddening can’t it. Complicated,
   expensive and sometimes it can seem like a battle -
   where every dime the insurance company doesn’t pay
   you is a dime more for them.
                                                               Voiceover:
                                                               How did we get to here? In the beginning it was a good
                                                               idea. 5000 years ago it was just people getting together
                                                               sharing the risks and rewards in life. It was based around
                                                               trust, shared interests and cooperation. A really simple
                                                               idea.
                                                                                                                            Voiceover:
                                                                                                                            So, we had an idea, what if we turned back time? And
                                                                                                                            went back to how things used to be? What if we are all on
                                                                                                                            the same side?
                                                                                                                                                                                        Voiceover:
                                                                                                                                                                                        What if when you buy a policy you become a
                                                                                                                                                                                        shareholder in our company – in nobl. insurance
                                                                                                                                                                                        What if you the policyholders OWN the company
                                                                                                                                                                                        and you share in the company’s success?
                                                                                                                                                                                                                                                                   animation. The most important
     5     Shield icon drops into money slot, like coins.        6      Flower opening slowly to reveal logo.                7      Words fade out to reveal shield and strap line.

                                                                                                                         B AT T L E S
                                                                                                                                                                                          8      Morphs in to logo.

                                                                                                                                                                                                                                                                   thing is understanding your
                                                                                                                                              H ONORAB L E
                                                                                                                                           STRAI GH T TAL KI NG
                                                                                                                                              I NSURANCE

                                                                                                                                 A DJ U S T E R S
                                                                                                                                                                    LOSS
                                                                                                                                                                                                                                                                   objectives and producing a film                                               View our
                                                                                                                                                                                                                                                                   that exceeds them.
                                                                                                                                                                                                                                                                                                                                                 animation
   Voiceover:                                                  Voiceover:                                                   Voiceover:                                                  Voiceover:
   How would it work? Well we the management team would        As the fund grows, we will use it to pay any claims and      So now any dimes left after claims go back to the fund      Nobl - Honorable straight talking insurance
   run the company and manage the insurance pool of funds      cover the running costs of the company. If there is          and ultimately back to you the policyholders. Not to us.
   generated by your monthly premiums. We are here to          money leftover you will receive a dividend as a reward       No more battles. In fact, no more loss adjusters. Just
   invest the money wisely and transparently. You can see on   for your contribution to helping the fund grow.              great insurance products from a company we hope you
   our website exactly where we have invested the money.                                                                    will grow to love.

   24:05:19                                                                                                                                                           t 0845 519 3904 e info@arkmedia.co.uk arkmedia.co.uk
                                                                                                                                                                                                                         arkmedia.co.uk           arkmedia.co.uk

                                                                                                                                                                                                                                                                                                                                                 showreel:
                                                                                                                                                                                                                                                                          03/11/2016 12:52

                                                                                                                                                                                                                                                                                                                                                             Click here

                                                                                                                                                                                                                                                                                                               arkmedia.co.uk   arkmedia.co.uk           arkmedia.co.uk
Powerful video marketing - Ark Media
Innovative
    videos

Interactive and
personalised videos
are great examples
of how brands can
be using video to
better engage with
their audiences in
really powerful ways.

                                                          Interactive Videos                        Personalised Videos
                                                          Allow your viewer to interact in a        Instantly capture attention and
                                                          number of different ways with your        increase engagement. Personalise
                                                          video. Use hotspots, quizzes, clickable   videos with audio and/or visuals for
                                                          links, branches and data input to         internal and external audiences to
                                                          increase engagement with your brand       really attract attention. Personalised
                                                          and the impact you make. These types      videos can help you to acquire
                                                          of videos can be so powerful for both     new customers, keep the customers
                                                          internal and external purposes and        you already and have and increase
                                                          really enable you to gamify your          your upsell rate.
                                                          films to ensure audience engagement.
                                                          From training videos to engaging
                                                          promotional films an interactive
                                                          video can be really immersive for
                                                          your audience.

                        arkmedia.co.uk   arkmedia.co.uk                                                                                      arkmedia.co.uk
Powerful video marketing - Ark Media
The ark
approach   Our values are
           intrinsically linked
           to how we approach
           our work with each                                           Creativity
                                                                        We are imaginative film makers. Our
           and every client:                                            team will bring their years’ of feature
                                                                        film experience and intel to benefit
                                                                        our clients with videos that stand
                                                                        out and make a difference

           Impact
           Ultimately our films are about results.
           Changing minds, provoking thought,
           taking action. We make sure our films                        Innovative
           reach the audience, engage with                              We like to try new things. If it means
           them and sell.                                               we may get better results we will try it.

           Resourceful
           It’s all about time, money and results                       Storytelling
           – we like to make the most of yours.                         We are expert storytellers, using
           If there is a more efficient or effective                    narrative to communicate your
           way of doing something, without                              message, evoke emotions and
           compromising quality, we will do it.                         ultimately get people to respond.

                                    arkmedia.co.uk     arkmedia.co.uk                           arkmedia.co.uk
Powerful video marketing - Ark Media
Feature film
  pedigree
                        Our Documentaries                                                        Our Feature films

We are proud of our
film making heritage.
We will continue to
produce independent
feature films and
documentaries which
entertain audiences
                        Social Model                Creativity Together                          Stalked                        The Marker                          Battle Lines
and develop our team    A campaigning               We filmed a documentary                      The action-packed thriller     The dark thriller charts the        Set during World War One
of creatives to also    documentary feature film    focusing on the young                        focuses on a young female,     story of a criminal who seeks       on the home front the film
                        about the representation    people living in Palestine                   Rebecca, being haunted by      redemption by tracking              tells the story of a deaf
benefit our corporate   of disability in cinema.    and Israel.                                  an invisible force.            down the daughter of the            man trying to make his
clients.                                                                                                                        woman killed.                       way in the world.

                                   WINNER           WINNER                  NOMINEE            WINNER                NOMINEE             NOMINEE                  OFFICIAL               OFFICIAL
                                                                                                                                          MADRID                 SELECTION              SELECTION
                                     RTS           BEST FILM              MICHAEL            THOMAS                  RTS BEST
                                  DIVERSITY        LAS VEGAS            POWELL AWARD      PAULSON AWARD             FICTIONAL         INTERNATIONAL             FRIGHTFEST             EDINBURGH
                                   AWARD              FILM               EDINBURGH FILM    CALGARY PICTURE         PROGRAMME               FILM                    FILM              INTERNATIONAL
                                                    FESTIVAL                FESTIVAL          THIS FILM                                  FESTIVAL                FESTIVAL             FILM FESTIVAL
                                                                                               FESTIVAL

                                                                  arkmedia.co.uk          arkmedia.co.uk                                                                                              arkmedia.co.uk
Powerful video marketing - Ark Media
Want to find out more about
working with Ark Media? We
would love to hear from you!

t 0121 362 1641
e info@arkmedia.co.uk

www.arkmedia.co.uk

                               arkmedia.co.uk   arkmedia.co.uk
Powerful video marketing - Ark Media
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