PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design

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PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
PORT
 Ella Simeon
      Design
07746102672

               FO
               LIO
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
Concept/ Inspirational Images

Rendered Plan, Hand Drawn Technical Drawing, rendered in Photoshop.   Handed rendered Visual, using Sketch Up and Watercolour pencils
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
RESIDENTIAL DESIGN
                                                                Harbord Warehouse, Knight Frank.

Hand rendered Visual, using Sketch Up and Watercolour pencils

                                                                 The brief asked to design a show apartment for Knight Franks, new development
                                                                 Harbord Warehouse, located in Canary Wharf. The main aim of this project was
                                                                 to design a flexible space which could easily be turned into a three-bedroom
                                                                 apartment, if the buyer wanted. However, at the same time, the space as a whole
                                                                 needed to be kept very open, so the buyer could really see the overall size of the
                                                                 space they would be buying. Therefore, we have to resolve this by using non-
                                                                 structural divides which helped zone the space.

                                                                 I came up with my tagline ‘Fragmented Infusion’ because the meaning of infusion
                                                                 is ‘the act of adding one thing to another to make it stronger or better” and for me
                                                                 this represents Canary Wharf perfectly as its continuous development is making
                                                                 the area thrive and become wealthier. Canary Wharf is quite separated because
                                                                 of all canals/ channels splitting the area up as a whole and the bridges having to
                                                                 connect the different areas again, therefore Fragmented seemed an appropriate
                                                                 and relatable word to use within my tagline.

Hand rendered Visual, using Sketch Up and Watercolour pencils
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
Proposed Section, using AutoCAD and Photoshop

Concept/ Inspirational Images

Visual of seating within the Seating Area, using Sketch Up and Photoshop   Proposed Floor Plan using AutoCAD and Photoshop
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
HOSPITALITY DESIGN
                  Countryside Hostel.

                                        The brief asked to create a countryside
                                        hostel. The main aim of this project was
                                        to develop the awareness of atmospheres
                                        within the overall design, through the
                                        development of different spacial strategies
                                        and forms.

                                        Once settling on a centralised strategy, I
                                        explored three different forms (sumtraction,
                                        full volume and separation), in relation to
                                        my tagline ‘Fuelled Tranquillity’.

                                        ‘Fuelled Tranquility’ seemed a relevant
                                        tagline as I found through research that
                                        it was important to create areas which
                                        people can relax in, but also areas which
                                        are buzzing with excitement and energy.
                                        Achieving the perfect contrast between the
                                        two atmospheres also makes the hostel
                                        more appealing to a wider range of visitors.

Material Scheme
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
Concept/ Inspirational images

Sketch Development              Model Studies
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
EXHIBITION DESIGN
                                                                                        Beauty Pie.

                                                                                                 This particular project brief was to create an exhibition space for the
                                                                                                 make-up company Beauty Pie. When analysing the characterises of
                                                                                                 a pie itself and linking them to the brand, I came up with the hashtag,
                                                                                                 #a slice of pie. This hashtag linked to the idea of a slice being a part
                                                                                                 of something bigger, which I believed related to the company, as
                                                                                                 it’s a member’s club, and being a member means you are a part of
                                                                                                 something bigger.

                                                                                                 The structure of the ‘pie’ itself inspired a centralised spatial strategy.
                                                                                                 The symmetrical layout represents the symmetrical proportion of the
                                                                                                 features on a human face.

                                                                                                 I captured a feeling of luxury and exclusivity in my design to be in
                                                                                                 keeping with Beauty Pies ethos. Curves symbolise luxury and the
                                                                                                 enclosed central space was positioned where it is because Beauty
                                                                                                 Pies members are at the heart of everything they do. The sloping
                                                                                                 pathways create a sense of hierarchy and guide visitors up to the
                                                                                                 central area in an assessable manner.

Visual / Illustation of the Proposed Exhibition Stand, using Sketch Up and Photoshop.
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
PRODUCED BY AN AUTODESK STUDENT VERSION
                70                                                                                                                                                                                 Lacquered MDF frame with heavy duty clear
               100                                                                                                                                                                                 laquear finished coat. (width:70mm)

                                                                                                                                                                                                   Polyurethane upholstered seat and back pads
                                                                                                                                                                                                   on dense foam padding fixed to fabric covered
1640

                      1300

                                                                                                                                                                                                   MDF panel

                                                                                                                                                                                                   Painted square mild steel table leg (note this is
               100                           PRODUCED BY AN AUTODESK STUDENT VERSION                                                                                                               different to the other table leg)
                70
                                                                                                                                                                                                   Matt solid colour plastic laminate on MDF tabletop
                                                                                                                                                                                                   with visible underside painted and a solid colour
                                                                                                                                                                                                   core laminate edge (square edge profile)
                                                                                                                                                                                                   (thickness:50mm)

                                    2110   610          2110           610                                   2110                          610   2110                                              Pendant lamp hung central to table. Height from

                                                                                                                                                                                                               PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                                                                                                                              200                  table surface is 1000mm
                              200

Plan of Booths, using AutoCAD                                        10670

                                                                     10670                                                                                                                            Recessed Cornice, cladded with
                                                                                                                                                                                                      Douglas Fir shiplap timber boarding
                                                                                                                                                                                                      with a white oiled finish on 12mm
                                                                                                                                                                                                      plywood.
                              320                                                                                                                                                   320
                                    1870   850          1870           850                                  1870                           850   1870                                                 Douglas Fir shiplap timber boarding
                                                                                                                                                                                                      (145x 19mm - however 10mm is
                                                                                                                                                                                                      hidden when the boards are layered
                                                                                                                                                                                                      on top of each other and therefore
                              200                                                                                                                                                     200             the widths appeals to only be
                                    2110   610          2110           610                                  2110                           610   2110                                                 135mm)

                                                                                                                                                                                                      Laquered MDF frame with heavy

                                                                                                                                                                                                                                                                                                                               PRODUCED BY AN AUTODESK STUDENT VERSIO
                                                                                                                                                                                                      duty clear laquer finishing coat.
              10000                                                                                                                                                                                   (width: 70mm)

                                                                                                                                                                                                      Pendant lamp hung central to table.
                                                                                                                                                                                                      1000mm from the table surface
                                                                                                                                                                                                      Matt solid colour plastic laminate on
                                                                                                                                                                                                      MDF tabletop with visible underside
                       1920

                                                                                                                                                                                                      painted and a solid colour core
       2560

                                                                                                                                                                                                      laminate edge (square edge profile
                                                                                                                                                                                                      50mm)

                                                                                                                                                                                                      Polyurethane upholstered seat and
                                                                                                                                                                                                      back pads on dense foam padding

                                                                                                                                   ESBS
                                                                GENERAL NOTES:                                                                                    Project name / Site address:        fixed Drawing
                                                                                                                                                                                                            to fabric
                                                                                                                                                                                                                    Title: covered MDF panel.                                      Project no.:     Date:

                340                                             ·   Do not scale this drawing                                                                                           Project 6- Part C                                                             Group Plan       Project 6C           04/12/19
                                                                ·   Verify all dimensions before commencing work                                                                                      Painted square mild steel table leg
                100                                                 and report suspected discrepancies or
                                                                    omissions                                                                                                                         100x 100mm                                                                   Drawn by:        Checked by:

                                                                ·   All dimensions are in millimeters                                                             Client:                                                                                                                    ESBS               SAM
                                                                                                                   Ella Simeon Interiors                                                              Recessed Skirting, cladded with
                                                                                                                   15 Varna Road,                                             KLC School of Design                                                                                 Scale:           Revision:
                                                                                                                   SW6 7LB,                                                                           Douglas    Fir shiplap timber boarding
Elevation of Booths, using AutoCAD                                                                                 Fulahm, London                T:_07746102672
                                                                                                                                                                                                           Sheet Number:
                                                                                                                                                                                                                                         001                                            1:50@A3      PRELIM
                                                                                                                                                                                                      with a white oiled finish on 12mm
                                                 PRODUCED BY AN AUTODESK STUDENT VERSION                                                                                                              plywood.

                                                                                                                                                                                                                                                         Notes:
                                                                                                                                                                                                                                                         Type_Notes
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                                                                                                                                                                                                                                                                  DETAILED DRAWINGS

                                                                                                                                                          recessed cornice, cladded with Douglas
          100                                                                                                                                             Fir shiplap timber boarding (145x 19mm)                                                                                                                               This project was designed to make us think about how joinery is
                                 250

              80                                                                                                                                          with a white oiled finished on 12mm                                                                                                                                   construction and the different detailed drawings which need to be drawn to
                                                                                                                                                          plywood backing with concealed fixing to
                           25                                                                                                                             framing.
                                                                                                                                                                                                                                                                                                                                illustrate the construction process.
                                                                                                                                                          Laquered MDF frame with heavy duty
                                                                                                                                                                                                                                                                                                                                Through research into the materials, as well as working out, through
                                 300

                                                                                                                                                          clear laquer finished coat. (width:70mm)
                                                                                                                                                                                                                                                                                                                                sketching, the different level changes and how the shadow gap is shown,
                                                                                                                                                          Pendant lamp hung central to table.                                                                                                                                   provided me with a greater understanding of how elements within the
                                                                                                                                                                                                                                                                                                                                design are proper illustrated within technical drawings.
                                 203

                                                                                                                                                          1000mm above the table surface

                                                                                                                                                          Fabric covered MDF panel (above seat
                                 255

                                                                                                                                                          back and ceiling)

                                                                                                                                                                                                                                                                                                                                                        PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                                                                                                          Polyurethane upholstered seat and back
                                                                                                                                                          pads on dense foam padding fixed to
2560

                   2263

                                                                                                                                                          fabric covered MDF panel.
                                 600

                                                                                                                                                          Matt slid colour plastic laminate on MDF                                                                                                                                                                            PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                                                                                                          tabletop with visible underside painted
                                                                                                                                                          and a solid colour core laminate edge
                          1000                                                                                                                            (square edge profile) (width:70mm)
                                 250

                                                                                                                                                          75x 150mm anodised aluminium fliptop
                                                                                                                                                          power and data access point to sit flush
                                                                                                                                                          to table surface.
                           100

                                                                                                                                                          Painted square mild steel table leg (note
                                 340

                                                                                                                                                          this is different to the other leg)

                                                                                                                                                          Cable circulation in this hollow lower leg.
                                                                                                                                                          Power and data cable from raised floor
                                 187

       1220

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     25
                                                                                                                                                          and accessed via 100mm diameter hole
              56

                                                                                                                                                                                                    PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                                                                                                          under leg.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   70
                                                                                                                                                          MDF with 2.5mm smooth rubber sheet                                                                                                                                                                                                                                                                 Key:
                                                                                                                                                          finish (Floor and upstand)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     100
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Douglas Fir shiplap timber
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                boarding

                                                                                                                                                          Removable 200x 300mm rubber clad

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   67
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Lacquered MDF frame with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                heavy duty clear lacquer
                                                                                                                                                          aluminium access hatch sat adjacent to                                                                                                                                                                                                                                                                                finished coat.

                                                                                                                                                          inside of this leg.                                                                                                                                                                                                                                                                                                                                                                                                               12

 Section of Booth, using AutoCAD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                12mm plywood backing

                                                                             1364

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     50

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  50
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                MDF
                                                    69                                                                                        70
                                               70                                                                                        67

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  25
                                                         262                  600                                   262

                                               70 88           100                                             100                      88 70

                                                                                                                                                                                                                                                                                                             Material junction Detailed Drawing, using AutoCAD
                                                                             1640                                                                                                                                                                                                                                       100                        19                                      38           19   140

                                                                                                                                                                                                                                                                                                                                                  12                                                   24

                                                                                                                                                                                                                                                                            Detailed section 1:2
                                                                                                                                                                                                                                                                  01                                                          131                                                                 69         70
                                                                                                                                                                                                                                                                            material junction detail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ESBS
                                                                                                                                                                                                                                              Notes:                                                                                                                                                          GENERAL NOTES:                                                                                                  Project name / Site address:              Drawing Title:
                                                                                                                                                                                                                                              Type_Notes
                                                                                                                                                                                                                                                                                                                                                                                                              ·    Do not scale this drawing                                                                                                        Project 6- Part C               material junction detail
                                                                                                                                                                                                                                                                                                                                                                                                              ·    Verify all dimensions before commencing work
                                                                                                                                                                                                                                                                                                                                                                                                                   and report suspected discrepancies or                                                                                                                                           drawing
                                                                                                                                                                                                                                                                                                                                                                                                                   omissions

                                                                                                                                     ESBS
                                                                                                                                                                                                                                                                                                                                                                                                              ·    All dimensions are in millimeters                                                                          Client:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Ella Simeon Interiors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  15 Varna Road,                                                          KLC School of Design
                                                                GENERAL NOTES:                                                                                      Project name / Site address:                                                           Drawing Title:                                     Project no.:          Date:                                                                                                                         SW6 7LB,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Fulahm, London                             T:_07746102672
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sheet Number:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        007
                                                                ·    Do not scale this drawing                                                                                            Project 6- Part C                                                         Vertical section of booth                     Project 6C                04/12/19                                        PRODUCED BY AN AUTODESK STUDENT VERSION
                                                                ·    Verify all dimensions before commencing work
                                                                     and report suspected discrepancies or                                                                                                                                                                                                    Drawn by:             Checked by:
                                                                     omissions
                                                                ·    All dimensions are in millimeters                                                              Client:                                                                                                                                             ESBS                    SAM
                                                                                                                     Ella Simeon Interiors
                                                                                                                     15 Varna Road,                                             KLC School of Design                                                                                                          Scale:                Revision:
                                                                                                                     SW6 7LB,
                                                                                                                     Fulahm, London                T:_07746102672
                                                                                                                                                                                                                                                           Sheet Number:
                                                                                                                                                                                                                                                                                                       003         1:20@A3           PRELIM
                                        PRODUCED BY AN AUTODESK STUDENT VERSION
PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
Visual illustrating proposed cafe design, using Sketch Up and Photoshop   Concept/ Inspirational Images

 Materials used within cafe                                               Visual illustrating proposed cafe counter using AutoCAD and Photoshop
COMMERCIAL DESIGN
                                                                             Fulham Palace Garden Centre.

                                                 Materials used around the
                                                 Retail Sales Point.

Sketch illustrating the retail sales point
                                                                                      The brief was to reconfigure the Fulham Palace Road entrance,
                                                                                      so it provided flexible and appropriate access to both parts of
                                                                                      the business, The Palace Gardener and Glasshouse Café.

                                                                                      As commercial designs main focus is to influence human
                                                                                      behaviour and experience, my initial interpretation was to
                                                                                      create a space which had a strong link between the retail space
                                                                                      and the cafe, by ensuring there was a natural flow from one
                                                                                      zone to the other. Additionally, whilst providing a secure flexible
                                                                                      solution, which allowed the zones their own entity.

                                                                                      My intention for the space was to celebrate the existing
                                                                                      structure and enhance the visitor interaction of the surrounding
                                                                                      environment.

                                                                                      Taking inspiration from the Surrounding area, the cells and
                                                                                      leave of a Plane tree, the local tree, provided an appropriate
                                                                                      visual representation of how the community both celebrates
                                                                                      individuality and the value of working together, this influenced
                                                                                      my tagline ‘balanced unity’.

Proposed Plan for The Palace Gardener and Glasshouse Cafe, using AutoCAD
Concept/ Inspirational Images

Rendered Plan, using Auto CAD and Photoshop, Completed by another member of my team.   Visual, of propose Main Area, using Sketch Up and Photoshop. Completed by myself
                                                                                       and another team member.
COMMERCIAL DESIGN
                                                                                          Neuro Kinex. (Group Project)

                                                                                                          Our intention with this project was to propose a creative but budget-
                                                                                                          conscious design that responds to the needs of staff and visitors
                                                                                                          and creatively communicates and represents the needs, values
                                                                                                          and aspirations of the clients, in this case children with paralysis.
                                                                                                          Therefore, it is crucial that the design was adaptable and suitable
                                                                                                          for the physiotherapeutic exercises that would be carried out in the
                                                                                                          space. Some of the brief ’s specifications included a breakout space
                                                                                                          for additional portable rehabilitation, an area for family and friends to
                                                                                                          sit when the children are in their session, a flexible meeting room and
                                                                                                          added storage for equipment.

                                                                                                          From extensive research into sensory experiences, we were able to
                                                                                                          focus on creating an immersive and dynamic experience for children
                                                                                                          of all ages coming to Neurokinex. Our inspiration came from our
                                                                                                          desire to combine dynamic structures with linear forms to create a
                                                                                                          sense of security and divide spaces.

                                                                                                          Channelled vitality, our tagline, expresses the notion of bravery and
                                                                                                          perseverance of the patients of Neurokinex. To heal physically, one
                                                                                                          must first recover mentally: therefore, our concept expresses the
                                                                                                          integral interlinking and relationship
                                                                                                          between body and mind.

                                                                                                          Being able to bounce ideas of one another and communicating
                                                                                                          cohesively as a team on this project allowed our final proposed
                                                                                                          design to be more thought through because of the varied inputs in
                                                                                                          the early stages of the design development. This resulted in a more
                                                                                                          defined and developed final design proposal. Being able to bounce
                                                                                                          ideas of one another and communicating cohesively as a team.

Visual, of proposed Paediatric Area, using Sketch Up and Photoshop. Completed by myself
and another team member
Concept/ Inspirational images

Visual, illustrating proposed bar, using Sketch up and Photoshop   Sketch development
HOSPITALITY DESIGN
                                                    Carousel, London

                                                                       The focus of this brief was based on how
                                                                       living, working and communication has
                                                                       transformed in recent years and is expected
                                                                       to change further in the future. Within
                                                                       our ever-changing world, flexibility within
                                                                       design is crucial, as things are constantly
                                                                       evolving.

                                                                       With the client, Carousel, being a culinary
                                                                       creative hub with an ever-changing line-
                                                                       up of international guest chefs providing
                                                                       breakfast, lunch and dinner. As well as
                                                                       offering a variety of cooking and creative
                                                                       master classes. No two days are ever the
                                                                       same. Therefore, the question that needed
                                                                       answering and resolving was ‘How can
                                                                       a design proposal reflect a consistently
Rendered Section AA, using Auto CAD and Photoshop                      changing atmosphere?’

                                                                       When regarding foodservice as a theatrical
                                                                       performance it encourages restaurants to
                                                                       use staff (actors), and physical evidence
                                                                       (props and sets) to enhance the customer
                                                                       experience. If, however, the customer is
                                                                       seen as a participant in the show, then the
                                                                       restaurants’ role becomes one of providing
                                                                       the space in which the experience is co‐
                                                                       created; a stage on which the customer is
                                                                       the star, and the staff, the supporting cast.

                                                                       With all this in mind my concept evolved
                                                                       with the idea that bringing theatre and
                                                                       drama to the meal through all elements of
                                                                       the experience, creates an excitement and
                                                                       originality. This seemed appropriate when
                                                                       thinking about the word ‘Carousel’ and how
                                                                       it’s an element of a funfair which in itself are
                                                                       quite theatrical and exciting. Additionally,
                                                                       a theatre is constantly revolving and
                                                                       changing, much like Carousal and the
                                                                       world.

Rendered Section BB, using Auto CAD and Photoshop
Ella Simeon Design
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