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2018
MEDIA KIT
PRINT + ELECTRONIC
deltawaterfowl.org
The Duck Hunters Organization™
DELTA WATERFOWL OUR
MEMBERS HUNT!
The Duck Hunters At Delta Waterfowl, our “av-
erage” member is far from an
Organization™ average waterfowl enthusiast.
We’re hardcore hunters who
spend every moment possible in
fields and marshes. We travel
out of state — and even out of
the country — to hunt ducks
and geese. We own and train
retrievers. We shoot shotguns,
and not just when the season is
on. We can’t wait to add more
decoys to our spreads, to buy
new boats, to blow new calls.
Simply put, the “average” Delta
Waterfowl member is someone
you really should meet. Let us
introduce you.
$103K
Median annual
household income
25,000 44.5 18 20,250
Number of
Number Average Boxes of members who
of Labrador number of shotshells travel out of
retrievers days our the average state to hunt
Delta members member
members hunt each shoots each
own year year 24,570
Delta Waterfowl
74% ofcalls,
Delta members plan to buy decoys,
blinds and camo this year
members own duck
and fishing boats
READEX SURVEY RESULTS
2018 TOP
STORIES
SPRING 2018 AD CLOSE
KEY FEATURES: Year of the JANUARY 8
Snow Goose, Chokes and MATERIALS
Loads for Snows, Whis- JANUARY 29
tling Ducks, Special Report: DELIVERED
Ring-Necked Duck Radio MARCH 10
SUMMER 2018 AD CLOSE
KEY FEATURES: Delta De- APRIL 9
coy Hunt, Mud Motors MATERIALS
& Duck Boats, Calling APRIL 27
Tips, Cans at Delta Marsh, DELIVERED
Leading-Edge Research JUNE 9
2018 HUNT ANNUAL AD CLOSE
MAY 29
REACH YOUR CUSTOMERS KEY FEATURES: Best New
Waterfowling Gear, Desti- MATERIALS
Inside Delta nations Guide, Chesapeake
Bay Sea Ducks, Hunting
JUNE 22
DELIVERED
Waterfowl Magazine in the Bayou AUGUST 4
Delta Waterfowl magazine reaches more Delta is been a leading conservation FALL 2018 AD CLOSE
than 65,000 dedicated duck and goose organization dedicated to ducks and KEY FEATURES: Califor- JULY 16
hunters — the core of your market — duck hunters since 1911. We work nia Pintails, Shotgun and MATERIALS
with five big issues each year. to produce ducks, conserve habitat, Ammo Review, Prairie AUGUST 3
Each exciting edition is packed with increase hunting opportunities and Geese, Teal Season Strat- DELIVERED
practical information and top advice recruit the next generation of hunters. egies, 2018 Flight Forecast SEPTEMBER 22
such as how to shoot, decoy strate- Advertising in Delta Waterfowl mag-
gies, calling tips, retriever training, azine aligns your brand with a fiercely
the best gear and hot destinations, loyal membership of the most active WINTER 2018 AD CLOSE
all designed to celebrate the storied duck and goose hunters — influencers KEY FEATURES: Catahou- SEPTEMBER 17
traditions of waterfowl hunting across who buy shotguns, jackets, decoys, shells, la Lake Canvasbacks, MATERIALS
North America. If it’s about duck and calls, blinds, boats and all manner of Duck and Goose Decoys, OCTOBER 5
goose hunting, we cover it! gear to pursue ducks and geese. Tracking the Migration, DELIVERED
Late-Season Tactics NOVEMBER 17
LET US HELP YOU MARKET YOUR PRODUCTS.
COLUMNS IN EVERY ISSUE
BY
SPONSORED
DUCK DOGS health and fitness.
Daily cross-training
running and swimming
SHOTGUNNING STRATEGIES DUCKOLOGY GEAR TRADITIONS
exercises such as the field.
Preventing and
for hard days in
condition a dog LOUISIANA
your dog’s strength to
and
CAMERON PARISH, of new
A showcaseDelta
Catching
By increasing BUCKET LIST
Stuttgart
prone
retriever is less
Treating Injuries
endurance, your
decoys for members
Called to
other ailments.
Canvasbacks
joint damage and to perform jobs that
We ask bird dogs their couch-potato
A Public er’s Waterfowl
Full-Bodies
for
history
Waterfowl
would be impossible need to treat them
are keys to to determine ns revel in the
and preparation
we
cousins. And so,
Former champio ultimate contest
Before
Delta study aims
ance athletes.
Conditioningyour Paradise
maintaining
retriever’s health
like high-perform
they exercise, they
need to warm up
their
will rd
on Boacan harvest and survival
rates of duck calling’s
Game Calls
10-minute, fast-paced walk exclusive Dakota X-Treme
muscles. A enough afford to visit an
pumping and is can- Not everyone can Packable Mallard
STRAUSS get your dog’s heart stretch its muscles, add a Because they are
difficult to catch, club, but in the
“Cajun
light-
BY JOHN N.
FELSHER
Field decoys to a water setup
duck Floaters are Tanglefree Pro
Courtesy of Sure-Shot
BY LOWELL to warm and gently of strains while leap- of the least-banded private hunting frequently find
staff and technicians
city
How do we vasbacks are one built tough, the
Waterfowl
Outback,” waterfowlers Lifelike and Floaters won’t
vs. High Velo
weight, collapsible
winning touch
chance Delta Waterfowl a hot
There are two key questions: reducing the downed canvasbacks on species, according
to Baldwin.
traps to gunning. Cameron to Canada Goose
injury, and what
should or sprinting after worked to band of ongo- also using baited outstanding public extreme and — thanks Series 1-Piece head down Fernandez,
the sky for incoming square miles in
Pattern Densityg speed or pack more pellets?
lower the risk of ing, swimming
is especially strenuous,
a Manitoba as part Delta crews are chase a decoy James “Cowboy”
A black Lab scans August day in Parish covers 1,932 cause you to
Fred Greenslade/Delta
wait- hurt in the field? redheads and mallards soft EVA plastic walk-in ever again. birds oldest living World
of nervous excitement, in a we do if they get birds. If the hunt from by Frank Baldwin The state’s largest transport to
your favorite it in the drink callers can bring now 85, is the
helps prevent blood catch canvasbacks, —
ducks. He’s full that BY BILL MILLER ing research headed and Water the Delta Marsh
this fall. southwestern Louisiana. parish, it contains construction the rigors of weighted keels
and are current or lose uprights and Great waterfowl coax them caller. He won
’em!’ — the cue leashed cool-down soreness. for banding on populated than withstand offer two relaxed which have stratosphere and Champion duck
ing to hear, ‘Take service. Cool Down pooling in the
muscles, causing of Manitoba Conservation of the is the most important and least densely they’ll more decoys feature .com Four packs
uprights — all
of down from the but the title in 1959.
be pressed into Warm Up and “An ounce of preven- to schedule in Dr. Jim Leafloor “Banding data land. realistic, 17-inch-long and three drakes. dakotadecoy of fake brethren,
few moments he’ll retrieving, Finally, it’s important Stewardship and we can obtain more water than coastal marshes hotspot. The hens two swimming
heads and weighted
keels. into joining a group the coveted title of Debut
Gun dogs live
for hunting and As the saying goes, of cure.” Preventing any extra-rigorous
hunts.
have blisterin Canadian Wildlife
Service. monitoring information Baldwin said. Lush fresh to brackish offered as a
six pack of three
built-in flocked only one person
lands cap- Double-Reed a young Texan
came
Would you rather
without hesitation
to the pound downtime between a technique called
“drive- species,” and natural year, the winner Three years later,
and will perform why we tion is worth a your dog’s is critical to achieving The group used for most waterfowl annual by bayous, canals the
m each year.
World Champion the best duck callers $15,000. But every championship title something new.
While
beyond. That’s maintaining Allowing recovery reducing the risk of ducks using help determine punctuated paradise where
tanglefree.co
world to Arkansas with called with just their
point of injury and of them. injuries starts by and netting,” which
involves herding The study will
rates, data that
can lakes create a waterfowl flyways merge. Every November, of tures a coveted
top performance taking a EEN into a long net before
catch-
nation — all winners bragging rights. Walsh and Callouet of
must take good
care might not like BY KYLE WINTERST boats and kayaks harvest and survival regulations in the Central and Mississippi all states in duck Mallards from across the — gather and permanent a natural voice
caller “Cowboy” Fernandez a
injury. Your dog enclosure. throats, James
Bill Miller
injury could sideline smaller payloads, hand inside the be used to set
harvest leads Late Season regional contests “Tom Walsh was used a special invention:
day off, but a serious season. shells typically necessitate are exceeded. ing each bird by keeping the Canada. — Paul Wait Louisiana frequently for about 15 to Avian-X Topflight magic, wintery various state and to compete in the explained Jim Ronquest Groves, Texas,
pick for those
John Felsher
dive, United States and who raised ducks,”
the forward allowance Given that canvasbackschallenging. harvest, usually
accounting are an ideal Just in Stuttgart, Arkansas, p Duck Calling didn’t duck call. It helped
it for the rest of
the
lest safe chamber
pressures
U.S. total, and
Cameron plumed greenheads. (RNT) Calls, who his Yentzen double-reed he
and tends to reduce “lead” — certainly to stretch the max ducks together
proved
17 percent of the hunts for fully World’s Championshi of Rich-N-Tone from world competition
shot laws went
into ef- as Therefore, if I intended load, I’d carefully parishes. In some are they? The
vivid, non-chip with the need to travel far him win the first
Athlete When non-toxic otherwise known ducks. For typically leads Louisiana Cameron Parish how detailed often Contest, held
in conjunction to win
Feeding the Canine
key to optimal
field initial steel shells
were
when directed
at committed range of a high-velocity steel-safe chokes aboard. hunting paint even lacks
a blue speculum, Janu- Over the home in Stuttgart ever entered. that by beating
is fect in 1992, the I’ve found ultra-fast the
loads
pattern it with the
tightest
full-body field
decoys belong years, sportsmen the entire of hardy annual Wings in 2006.
Fernandez followedchampions in the
Good nutrition
foods such as Purina ammunition engineers decoying birds, duck-
and setting a
decoy than hunters in mixed bag hunting. the thick down the championship
abysmal. Soon, that an ideal lead to simply focus
on to ensure the fewest kill more ducks U.S. These refuges offer green-winged teal,
obscured by two resting Prairie Festival. “He learned to imitate
every recent
performance. Dog for often allow me at my disposal “All that’s in here
are full-bodies.” When plotting of according to the Six packs include low-head the four most contest. Soon
Pro Plan were
developed specifically and hunters learned say 1½ ounces of and pull the trigger. sized gaps at my
intended distance. of slough let’s throw in as
many
spread on water,
land or a combination Atlantic Flyway, per hunt, but some
hunt-
Hunters take gadwalls, shovelers, wigeon,
ary mallards. and two sound ducks made.” Champion of Champions even invited
Nutritionists at
Purina — greenhead’s bill speedier steel inside of North Dakota “Yes, I do, and for, too,” to think of the
area Service. birds per person resting hens
the working dog. of 30 percent protein waterfowl payload feet per with the notion I sometimes prefer It was the kind the footing as there’s room the two, it’s helpful a blank canvas. Your Fish and Wildlife
refuges in Cameron every time. Gadwalls blue-winged teal,
pintails, drakes, two Winning Only one other
caller
afterward, Johnny
Carson
muzzle at 1,300 However, I disagree provide much of shooting hunters check of those geese ers get their limits about 60 percent of ring-necked ducks, Show”
No. 6 exiting the quick, snap-style on which wise in the as Two national wildlife drakes. avian-x.com Without Calls took the title without
using on “The Tonight
developed a formula terrible results
when shells 30 yards when ducks staff. Crossing you’ll be hunting an image so realistic do-it-yourself hunt- typically account
for mottled ducks, mallards, of wood ducks, the him to appear
Chamber of Commerce
determined that high-velocity such as for wood and noise
and 20 percent
fat, which they second — produced g steel. 35 yards — which might be required, ahead with a wading water I replied.
and for a moment,
blinded
objective is to create it’s a painting or Parish offer excellent with a free permit. by green-winged bluebills and a
smattering the vibration Originally called a call — Herman
Callouet, his calling.
energy, energy-sheddin an advantage beyond creeks or mallards certain if chilly Kurt looked up, days the harvest, followed and sometimes, Ever notice s decoy? Calling to demonstrate competitors weren’t
capacity to generate swapped for lighter, was achieved when argue they canopied dark, you’re never next step. But I caught the you question whether ing on selected the percent. Shovelers of
and
ruddy ducks, goldeneyes,
spinning-wing National Duck Greenville, Mis- other
increases a dog’s in
is where many
proponents zipping along time is waders on the me with the headlamp. step Sabine Lake on teal at about 15 have a photo of a
full-body emitted by your began also from “When the Cowboy
and endurance A breakthrough makes sense: If
pellets are the timber. When will breech your on his face. He’s
an to believe you could Situated between and Calcasieu Lake about 5 percent
each teal. Refuge hunters as No, that’s not wary ducks.
That’s what’s
Contest, the event sissippi, in 1942. them sleeping,”
improving performance or diet you feed, began offering
shotshells
shine most. It weaving through to set up was skinny expression of disbelief hunter, and it simply photo. You need want even cinnamon bag, Pro-Grade Honker and Yeah, so do By popu- looking, I caught win. “I
brand then why it’s nice to take
calculating
Yet where we planned certainly how you a line wigeon comprise add geese to the decoy. GHG MOJO King Mallard. in 1936 as waterfowl Women common
ly about his 1959
the field. Whatever and fat. manufacturers
pellets and smaller
charges
traveling faster
at the muzzle, of the essence, deep, on the leeward experienced waterfowl to incorporate field right into it. That’s Texas-Louisian Louisiana, Sabine the total bag.” opportunities to combine portability cool about the and body modestly quipped
ratio of protein with larger steel 3-inch more downrange,
duck- the equation. water, barely ankle geese south of Lake Charles, (fws.gov/refuge/ ge/ geese and specklebelly motor, battery lations began
to recover
into the outdoors with George Yentzen
aim for this high velocities, such as the lead out of feel. (fws.gov/refu snow geese, Ross’s
Courtesy of Stuttgart
a few him to Silhouettes working
in ideal wouldn’t they carry for me ducks and to the birds creat- Lacassine NWR ional realism,
making attaching the market venture started died, he
should also be delivered at higher steel at at 40 yards? Trouble
is, years of hunting bank. Watching never occurred and you’ll learn National Wildlife
Refuge
acres. The about 35,000 acres
to Cameron Parish. support pole,
plus using
from drought and today, but in the
1950s, Texas. Before
he
Working dogs weight ounces of No. 2 smacking energy It has required once wrote
sessions
couple of scouting stout decoys in a water
spread. Talk to an artist only about across 124,511 Lacassine) covers east, near Bell City. geese winter in or during warm
three-dimens
choice as stand-alonefull- directly to a runs of Nederland, blowing
Carrying too much bone shells packing 1¼ plus contradicts the conclusions. I pile in during a we were back
at the painting is not Sabine) spreads the Gulf Early in the season them a great body, the decoy few women hunted. while
Fewer tell me to start
body condition. and Given this refinement, this common assumption to reach these small, this area in the Two hours later, ing an inviting and marsh refuge on the shoot black- round out a
spread of a more flexible oth- hunting. 17 told his wife to apart
of muscle, joint about 1,400 fps. the virtues of showed they preferred kayak of its cargo, Shapes, shadows largest coastal Mostly known
for hold- hunters sometimes ducks. Both decoys or to and faster than In that first contest, called ducks. And
yet I took the inside
increases the risk and making calls.
and perspective. and
and other advancements, piece extolling unloading the flocked heads smoother, quieter and the
John Felsher
feel your dog’s of physics. a for decoy-shy, mal- colors Because plenty winters, s.com and the
can easily wads laws Roster, a shotgun payloads wind. the trailer two limits of important. of Mexico attracts
ing big bass, Lacassine whistling bodies. Featuring includes six actives mojooutdoor men competed routinely compete the tone board
injuries. If you can see improved
become substantially are
better.
As noted by Tom high-velocity northwest
get there was roll which now includedgadwalls — with a reflections are equally eyes, waterfowl do It bellied and fulvous States ers on the market. even use a Calls won women other women in and changed weekend
layer of fat, you steel loads have consultant, the
faster The best way to bank of their of ducks each winter. Pool is about 16,000
acres the southern United tails, each 12-pack winner didn’t Ronquest of RNT spent the whole
ribs behind a thin the and faster steel
loads
author and ballistics late-season ducks. up to the opposite the and of the position It’s species breed in ar.com
Walsh of Jim against reed system. I sound
belly tucks up towardside, faster it lards, pintails fall. developing that
Kurt was depth perception. hunting greenheadge
And if smaller go even accelerated, the truck and trailer geese to boot. allows public and serves as
a water- Mexico in the and six feeders. call. Thomas E. title in 2006.
the current era,
only one
its waist, and its reason, why not a ball (pellet) is a quarter-mile down not possess superior decoys work. and migrate to won the prestigious before the contest so they would sound
viewed from the better, some people says, a Density Kill? a little more than brace of Canada to his on about 34,000
acres but about more black-bellied and adding
Greenville, Mississippi, to
of
hindquarters when weight. faster? Thus “high-velocity” is why, Roster Does Pattern There, he added full-bodies the reason magnum on a fowl sanctuary, “Louisiana is getting Boosting visibility of con- favorite Pat Peacock and perfecting
calls
smaller and even decelerates. This another today’s large, slow
duck
slough from the
final destination. convinced, and s decoys ducks look down during the annual
Sep- refuge all the time,” said
Larry
by using just his
mouth woman, local overall the others were
blowing
9,000 acres of the
sounds
you’ve found a
good a 3-inch shell ac- 150 fps faster than The irony is that with all the gear
we’d spinning-wing When f lying whistling ducks the realistic He earned a hunt- the men for the like a duck. All
note that dogs
work
duck loads, commonly pellet traveling will have considered small,
high-
we loaded a kayak rig of floaters and likely appear pretty
flat,
tember teal season
and program manager ducks to your
replicate duck sounds. for his effort. By Stuttgart, ever beat back-to-back in 1955 but they didn’t
sound
Additionally, your of shot to a blistering size and weight loads would’ve been in the lead-shot era. layout blinds to
deploy in spread, the decoys are open for hunting. Reynolds, waterfowl tent, splashing won single-reed calls, did.”
stomach. Feed celerating 1⅛ ounces by practically every pellet of the same by
need, including back home. are tucked-head
sleeping
the regular duck
season, 25 miles south- Department of
Wildlife Wonderduck ing coat valued
at $6.60 title — and she as I
on an empty
after he’s its ballistic advantage velocity charges
back
on the bank. We’d
wade whether they About the Louisiana quite a bit spread, the winner will as ducky call
best
in the evening, 1,500+ fps, are
offered shed nearly all Something clearly
had to change
the short grass tallest stand-up
stretch-
which typically runs
from for
“They show up Skimmer is contrast, this
year’s overall and 1956! nearly his double-reed
dog once a day of steel shot. floaters or the east of Lake Charles, Black Magic more than Yentzen patented
to cool down from
the
major manufacturer the 40-yard mark. G-forces to improve the
performance of and tow the boat
with us. Painting the Scenecommon for hunt- geese. What they and
likely
early November
through NWR and Fisheries.
and Lacassine
refuges.”
propelled in
a circle by weed- receive a prize
package worth calls really didn’t
take off
had enough time Let’s compare was in the trailer
hand- are ing full-body Cameron Prairie in bags at Sabine in 1950, but the
and well before
any more
Are they advantageous? added velocity Additionally, stronger pellets, my experience, My buddy Kurt Full-body decoys well are the shadows A free hunting permits feet. Using a tweaked the design
day’s activities, the speedy Get $150 in free steel shot, but in it down the for geese, but
beyond
extremely late January. (fws.gov/refuge/cam- Hunters can obtain less, paddling until after Fernandez
need another reason,— a the merits of shells
packing are exacted upon have found the ing out the gear,
as I carted ing river sandbars decoys see
decoys on the water.
“An abundance of
birds spreads office or download 337-
them and waterproof women and Yentzen
18 to 25 with youth, Contest
Waterfowl
patterns to ammo makers employ stand-up random timer championship.
activity. If you sling more shot. Beretta gear. Visit attempts that, few hunters reflections of the eron_prairie) at any refuge on two WANT TO ATTEND? Festival is Nov. and won the world but
dilatation volvulus versus those that causing high-velocity spot: Further bank to the boat. tactic casts a very different use the refuge each
win-
across 9,621 acres
and information, call decoy runs
Over the Prairie Duck Calling the 1959 contest,
risk of gastric This wider promo.beretta.com sweet accelerate the bag right there,”
I said. water. It’s a deadly stand-up full-body of a floating decoy. online. For more switch, the
The 2017 Wings World’s Championship died shortly before the
bloating and twisting open more quickly. when hunting for up to 25 of Com-
DUCK DOGS SHOTGUNNING STRATEGIES DUCKOLOGY BUCKET LIST GEAR TRADITIONS
“Give me that Borden- hunt- sound dominated
to reduce and and deserves ter,” said Diane offers limited youth Felsher in the 82nd annual the Stuttgart Chamber
Fred Greenslade/Delta
potentially fatal with his that
589-2216. — John D-cell batteries
Speed Kill? pattern will also offer weaker for details.
grabbed it and looked inside for geese and puddle ducks, I’ve learned reflection than spokesperson for .com 79 men competing information, call his double-reed Page 88
Does
to loading your
magazine given that fast Kurt the years, Billiot, ing opportunities. hours. wonderduck | DELTA WATERFOWL festival. For more estival. Continued on
The key benefit pattern density, consideration. Over “Hunters WINTER 2017 throughout the stuttgartarkansas.org/duck-f
steel is that it hits
hard headlamp. this one,” he
said. Sabine NWR. 673-1602 or visit
“You don’t mean
three merce at (870)
with high-velocity average more than PM
10/23/17 10:02
PM PM PM PM PM PM
| WINTER 2017 10/20/17 12:25 | WINTER 2017 10/20/17 12:27 | WINTER 2017 10/20/17 12:35 | WINTER 2017 10/24/17 11:06 | FALL 2017 8/20/17 10:14 | WINTER 2017 10/23/17 11:36
24 DELTA WATERFOWL 28 DELTA WATERFOWL 30 DELTA WATERFOWL 34 DELTA WATERFOWL 20 DELTA WATERFOWL 90 DELTA WATERFOWL
Training tips, Shotguns, Hunting tips, The science of Top waterfowl New products Celebrating
ndd 24 ndd 28 dd 30 ndd 34 .indd 20 W.indd 79 ndd 90
DW-052017-DD-PW.i DW-052017-SH-PW.i DW-052017-ST-PW.in DW-052017-DK-PW.i DW-042017-FL_B-PW DW-052017-GR-P DW-052017-TR-PW.i
retriever health, ammo and decoys, calling, the ducks we hunting for waterfowl our heritage
tools of the trade methods setups love to hunt destinations hunting as hunters
WE COVER GEAR!
Delta Waterfowl rewards advertising partners by covering
new products, both in the magazine and on the web. Each
magazine issue features a Gear section, with greatly expanded
coverage in the 2018 Hunt Annual issue. We’ll help you reach
the most active waterfowlers — men and women who spend
thousands on gear to pursue their waterfowling passion.
BEST WATERFOWL MAGAZINE!
2018
Hunt Annual
The Delta Waterfowl Hunt Annual is the premier
duck and goose hunting season preparation guide for
hunters across North America.
Loaded with excellent features designed to fire up
waterfowlers right before the season, we’ll present
the most comprehensive flight forecast covering all
four flyways, how-to articles, top destinations and
an extensive equipment guide covering shotguns,
ammo, choke tubes, decoys, calls, blinds, clothing
and camo, boats and motors, retriever training gear
and hunting accessories.
Delivered to Delta Waterfowl members in mid-Au-
gust, the 2018 Hunt Annual is a perfect place for you
to reach die-hard waterfowl hunters ready to gear up
for the coming season!
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1/2 HORIZONTAL 1/3 VERTICAL 1/3 HORIZONTAL
7.25” x 4.625” 2.25” x 9.5” 4.875” x 4.625” PLEASE NOTE: All ad files submitted to Delta
Waterfowl for publication must be PDF, with a
resolution no less than 300dpi and CMYK color
space with no more than 300% ink coverage. All
ads must be the appropriate size with acceptable
bleed and safety margins. Please preflight your
ad within Adobe Acrobat to assure the file you
are sending to us meets basic magazine printing
1/6 VERTICAL 1/6 HORIZONTAL 1/12 HORIZONTAL 1/24 HORIZONTAL preflight requirements.
2.25” x 4.625” 4.875” x 2.25” 2.25” x 2.25” 2.25” x 1”
SPECIAL MEDIA
OPPORTUNITIES
FULL-ISSUE SPONSOR
Includes “Sponsored by name/logo” in the
header, prime Top Spot Ad Placement and
an Imbedded Product Feature (in editorial
section) with link to your website or video.
COST: $1,750. SPECIALS $2,000.
EMBEDDED PRODUCT FEATURE
Up to 100 words about your product, with
a photo or video and clickable link to your
DIGITAL CONTENT website. Runs in the editorial galley area
Delta Waterfowl
between two editorial feature pieces in the
top-third of the display. Perfect for product
introductions!
E-newsletter 2018 COST: $750. SPECIALS $900.
Reach a prime audience of engaged duck and goose hunters through Delta’s TOP SPOT AD
monthly E-newsletter! Published 14 times a year — monthly plus two special Your message in prime position, the top
editions — Delta’s e-news reaches a core waterfowl audience hungry for the ad spot in the E-newsletter. Measures
latest tips, tactics, products, duck population news and migration information. 150x300 with link.
COST: $750. SPECIALS $850.
2018 E-NEWS SCHEDULE SPOT AD
ISSUE THEME PUBLISH DATE MATERIALS DUE You 150x300 ad with link.
COST: $500. SPECIALS $600.
JANUARY SNOW GEESE JANUARY 17 JANUARY 10
COOKING
ADDITIONAL ADVERTISING OPTION:
FEBRUARY HEN HOUSES FEBRUARY 21 FEBRUARY 14 DEDICATED E-BLASTS
SHOT GEAR
Reach every duck hunter in Delta’s electronic
MARCH DUCK PREDATORS MARCH 21 MARCH 14 database with a dedicated e-mail blast! We’ll
BUCKET LIST TRIPS
send out your marketing message to Delta’s
APRIL DUCKS RETURN APRIL 18 APRIL 11 brand-loyal supporters, making it a great
CONCEALMENT
way to sell your products and drive traffic
MAY BOATS/MOTORS MAY 16 MAY 9 to your brand. Ask a Delta advertising
DUCK FOOD
representative for more details.
JUNE DOG TRAINING JUNE 20 JUNE 13
NUTRITION
JULY SHOOTING JULY 18 JULY 11
AMMO/CHOKES
B-POP DUCK NUMBERS AUGUST 10 AUGUST 3
(SPECIAL)
AUGUST FIELD HUNTS AUGUST 15 AUGUST 8
PRESEASON
SEPTEMBER EARLY GEESE/TEAL SEPTEMBER 5 AUGUST 29
FIRST HUNT
PRE-HUNT OPENING DAY SEPTEMBER 19 SEPTEMBER 12
(SPECIAL)
OCTOBER MALLARDS OCTOBER 17 OCTOBER 10
CALLING TIPS
NOVEMBER DIVER HUNTS NOVEMBER 21 NOVEMBER 14
DECOY STRATEGIES
DECEMBER LATE-SEASON TIPS DECEMBER 12 DECEMBER 5
CHRISTMAS GIFTS
2018 SPECIAL FIRST HUNT PRESENTING/
SUPPORTING SPONSOR
MEDIA PACKAGE Delta Waterfowl runs the largest water-
OPPORTUNITIES fowl-specific hunter recruitment program
in North America. Since inception, First
Hunt has introduced more than 50,000
people to waterfowl hunting. Delta also
operates intensive youth hunter training
camps in Ontario, Manitoba and Alberta.
The presenting (headline)
sponsor package includes:
Press release and web story
announcing sponsorship.
Logo presentation and recognition
(full page) in First Hunt participant
MIGRATION REPORT/ 2018 BREEDING POPULATION and mentor handbooks.
HABITAT CONDITIONS VIDEOS & FLIGHT FORECAST Top placement of logo presentation
Delta Waterfowl produces hugely popular Delta Waterfowl presents the most comprehensive and recognition on banners at all
migration video reports during the active information and analysis about the annual duck Delta First Hunt events.
waterfowl season, and habitat conditions breeding numbers and flight forecast — period. Top placement banner recognition at
reports during the offseason. These videos Delta’s Breeding Population & Flight Forecast all Delta hunter recruitment camps.
generate hundreds of thousands of views on is shared far and wide amongst duck hunters Opportunity to provide products for
Delta’s website and social media platforms. as the most important pre-season information. use by First Hunt participants.
After two years of consistent production, Logo and sponsor recognition in First
they’ve become key, must-see content for The sponsorship package includes: Hunt section of magazine (4 issues).
Delta Waterfowl members and supporters. Logo placement and recognition in Del- Logo and sponsor recognition in First Hunt
Until now, we’ve never offered a sponsorship ta Waterfowl Fall magazine issue story. section of digital magazine (4 issues).
or attached any partner messaging to them. Recognition in breeding Logo and sponsor recognition in
population news release. First Hunt section of website.
Migration/Conditions Report Recognition in 2 web stories – Logo and sponsor recognition in
Presenting Sponsorship breeding duck numbers and intro of First Hunt video.
Logo placement and presenting flight forecast. Social media announcement as
sponsor recognition at the beginning Logo placement and recognition presenting sponsor.
of each video (Migration videos Sept on duck numbers video. Recognition as a Delta Waterfowl
through April; Conditions videos Feb- Recognition as a Delta Waterfowl sponsor in Champions of Delta
ruary through August) sponsor in Champions of Delta magazine ad (5 issues).
Logo placement and presenting magazine ad (5 issues). Recognition in Delta Waterfowl
sponsor recognition on website page Recognition in Delta Waterfowl Annual Report.
Recognition at close of each video Annual Report. Listing and logo on Delta Partner
Press release announcing presenting Listing and logo on Delta Partner web page.
sponsorship web page. Logo display on sponsor banner at
Social media promotion Logo display on sponsor banner at 300 Delta events.
COST: $25,000; (MIGRATION $15,000, 300 Delta events. COST: $15,000
CONDITIONS $10,000) COST: $10,000
The supporting sponsor package includes:
Logo presentation in First Hunt partic-
MONTHLY MEMBER PHOTO CONTEST ipant and mentor handbooks.
Delta Waterfowl members love to take photos of ducks, dogs and all things waterfowl Logo presentation on banners at all
hunting. And we provide a monthly forum for our shutterbug members to not only First Hunt events.
display their super camera work, but to win top honors in our Monthly Member Photo Recognition in press release an-
Contest. Selected images are eligible for our heavily trafficked web vote each month. nouncing sponsorships.
Opportunity to provide products for
The sponsorship package includes: use by First Hunt participants.
Logo placement and recognition on contest page – all 12 months. Recognition in Delta Waterfowl Annu-
Logo recognition as sponsor in Delta Waterfowl magazine – 5 issues. al Report.
Monthly social media recognition. Listing and logo on Delta Partner web
Recognition as a Delta Waterfowl sponsor in Champions of Delta magazine ad (5 issues). page.
Recognition in Delta Waterfowl Annual Report. Logo recognition in First Hunt video.
Listing and logo on Delta Partner web page. Logo display on sponsor banner at
Logo display on sponsor banner at 300 Delta events. 300 Delta events.
COST: $10,000 COST: $5,000
2018 SPECIAL
MEDIA PACKAGE DUCK DOGS COLUMN PRESENTER
OPPORTUNITIES Delta Waterfowl members love dogs — more than 80 percent of them own hunting dogs.
“Duck Dogs” is a top column in Delta Waterfowl magazine, and a popular section on the
website. Editorial content includes training advice, dog health and hunting tips.
Presenter package includes:
Logo and presenter recognition in Duck Dogs section in magazine (4 issues).
Logo and presenter recognition in Duck Dogs section of digital magazine (4 issues).
Logo and presenter recognition in Duck Dogs section pages on website (12 months).
Social media recognition as presenter.
Recognition in Delta Waterfowl Annual Report.
COST: $5,000 *requires an additional 3x full-page advertiser contract
SHOTGUNNING COLUMN PRESENTER
Delta Waterfowl members are die-hard hunters who spend an average of 42 days afield
each year. They love to shoot. “Shotgunning” is a highly-read offering in the magazine
and online.
Presenter package includes:
Logo and presenter recognition in Shotgunning section in magazine (4 issues).
Logo and presenter recognition in Shotgunning section of digital magazine (4 issues).
Logo and presenter recognition in Shotgunning section pages on website (12 months).
Social media recognition as presenter.
Recognition in Delta Waterfowl Annual Report.
COST: $5,000 *requires an additional 3x full-page advertiser contract
STRATEGIES COLUMN PRESENTER
Delta Waterfowl members buy and use all of the tools to make duck hunts productive and
more enjoyable. Our popular “Strategies” content focuses on scouting, calling, decoying
and blind hunting.
Presenter package includes:
Logo and presenter recognition on Strategies section in magazine (4 issues).
Logo and presenter recognition in Strategies section of digital magazine (4 issues).
Logo and presenter recognition on Strategies section pages on website (12 months).
Social media recognition as presenter.
Recognition in Delta Waterfowl Annual Report.
COST: $5,000
FIRST-DUCK PIN PRESENTER
Delta Waterfowl celebrates beginning duck and goose hunters through the popular First-
Duck Pin program. Upon taking their first duck or goose, hunters submit a photo and
story about the experience to receive a commemorative Delta Waterfowl pin.
Presenter package includes:
Logo and presenter recognition on First Duck section in magazine (4 issues).
Logo and presenter recognition in First Duck section of digital magazine (4 issues).
Logo and presenter recognition on First Duck section page on website (12 months).
Logo and presenter recognition on certificate hunters receive.
Recognition in First Hunt program participant handbook.
Social media recognition as presenter.
Recognition in Delta Waterfowl Annual Report.
COST: $5,000
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