ROYAL EXHIBITION BUILDING, MELBOURNE 12 - 14 OCTOBER 2018 - Motorclassica
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P R O S P E C T U S 2 0 1 8
1 2 – 1 4 O C TO B E R 2 0 1 8
R O YA L E X H I B I T I O N B U I L D I N G , M E L B O U R N E
The Australian International Concours d’Elegance & Classic Motor Show
Now in its 9th year, Motorclassica has become Australasia’s
premier event for the classic, vintage and veteran motoring
movement, attracting the most beautiful and prestigious classic
cars from collections around Australia and the world.
Admired by over 22,000 affluent and discerning enthusiasts,
Motorclassica, held at the iconic Royal Exhibition Building,
Melbourne, incorporates a number of events in which to showcase
your brand to this important target market.
Source: Omnify © 2017
AUSTRALIAN INTERNATIONAL CONCOURS d’ELEGANCE 2018 Concours d’Elegance (Fr): a competition of elegance, specifically pertaining to a competition among classic and vintage automobiles judged on condition, appearance, originality and historic significance. One of only two Australian events nominated in the prestigious International Historic Motoring Awards, the Australian International Concours d’Elegance, brings extraordinary, rare, desirable and valuable collector cars and motorcycles from around Australia and the World in a three- day celebration of classic motoring. Together they compete in a variety of show classes, all ultimately vying for the coveted ‘‘Best in Show’’ award. In October 2018, Motorclassica is proud to celebrate 90 years of the Australian Grand Prix, along with tributes to Art Deco Cars & Motorcycles, Cadillac, the Last Days of the American Supercar and Micro Cars. CLASSIC MOTOR SHOW Australia’s most important showcase of retailers and suppliers to motoring enthusiasts, the Classic Motor Show encompasses a range of products and services including: • New and Classic Cars • Touring Destinations • Restoration / Repair • Luxury Goods • Preservation / Car Care • Food / Wine • Parts / Services • Art / Clothing • Automobilia / Collectables • Transport/Storage TOUR CLASSICA PRESENTED BY 3AW The official opening event for Motorclassica, Tour Classica sees more than 80 Concours competitors drive through the streets of Melbourne, en route to the grand arrival at the Royal Exhibition Building in Carlton. Joining the owners and drivers of these special cars and motorcycles are a selection of special guests and media personalities, in this first sneak peek of what Motorclassica promises for 2018. CLUB SANDWICH PRESENTED BY LORBEK LUXURY CARS In 2017, nearly 500 collector cars and motorcycles from 44 motoring clubs gathered on the Museum Plaza over three days for Club Sandwich, presented by Lorbek Luxury Cars. Car Clubs showcase their best and the club lifestyle, which alongside the desirable modern classics presented by the team at Lorbeks creates a hot spot for visitors. LIVE RESTORATION THEATRE Motorclassica’s new Live Restoration Theatre will span over 100sqm and feature the work of some of Victoria’s most talented and accomplished automotive artisans. A showcase of several traditional and modern trades, the Live Restoration Theatre will feature five cars in various stages of restoration. FUTURELAB FutureLab is an interactive space promoting both the courses and future technology on offer from some of Victoria’s most important universities, TAFEs and RTOs. Featuring a mix of information booths and a communal interactive / demonstration space, this zone will be a key feature of Friday’s Schools Program, first introduced at Motorclassica in 2017.
Why Sponsor? What our
Motorclassica enables your business to meet, interact and
ultimately do business with high nett worth individuals, a/b
Clients Say:
demographic motoring enthusiasts and people who simply
love beautiful objects and timeless design “Our stand was very busy all weekend..
the kids usually went on to assemble
100%
of exhibitors indicated that generating
post show sales was a key KPI for their interactive kits with the assistance of
participation, with 90.5% of exhibitors mum and dad (and us). There was also
satisfied or very satisfied with the show’s
a lot of activity with inquiries into our
delivery on this KPI
electrical/engineering courses. Don
Elliot, Holmesglen TAFE”
95.5%
of exhibitors were satisfied or
very satisfied overall with their
participation in Motorclassica “As always I had a great time at
Motorclassica its one of my must
do shows every year. Greg Maskell,
100 % of exhibitors said they were satisfied or Maskell Restorations”
very satisfied with the quality of visitors
that attended
of exhibitors rated their
90.48% importance to their company
was to improve brand or
product awareness
Source: Omnify © 2017
2017.
Quick Visitor Facts*
41.34% new attendees Who Attends Motorclassica?
92.9%
satisfied with their overall show
2.90%
Government (Local,
experience 8.03%
State or Federal
Self Employed
55.4%
were interested in seeing modern,
2.13%
Other
15.88%
high-end motor vehicles for sale Business Owner
27% of visitors said they are
currently restoring a car
7.65%
CEO / MD / GM /
Senior Manager
Excluding ticket purchases, 21.01%
visitors spent in excess of 11.33%
$7 million
Retired
Manager / Supervisor
to attend Motorclassica
15.39%
56.7% of visitors said
they are likely or highly likely to
Professional Employee
recommend or purchase a product
they saw at Motorclassica 1.06%
Not Working
Average combined household salary:
2.81%
$140k Student
0.48%
Average dwell time: Homemaker
3.9 hours 4.55%
Technical or Tradesperson
Our visitors are typically 2.03%
male / average age Teacher / Educator
56 years 2.71%
Office worker / Clerical
*Source: Omnify © 2017. Post show survey.
Exhibiting options
Space only – this is the raw floor space, no added extras
Shell scheme – includes the floor space, white melamine wall, carpet, 4amp power outlet, 2 x spot lights per 12sqm & fascia board.
Auto Art Show - includes 3m x 1m x 2.4m ‘‘box’’ display constructed from Black, velcro compatible frontrunner walling with 2 x 120 watt spotlights
2018 Rates
Concours/Ground Level Gallery Level
Shell Sc heme Space only (min 24sqm) Shell Scheme Space only (min 18sqm) Auto Art Show Panel
Concours level (min 24sqm) Gallery level (min 12sqm)
Price $280 / sqm $215 / sqm $227 / sqm $135 / sqm $650 / panel
*All quotes are EXCLUSIVE of GST
Why choose us?
The show is a PROVEN and SUCCESSFUL event that attracts strong
visitor numbers from a loyal and established following.
Our visitors are QUALIFIED BUYERS with real purchasing power and
people who will not always visit your shop front, take the opportunity to
build a database of new potential prospects & qualified leads.
The Royal Exhibition Building is a WORLD HERITAGE listed venue
which compliments the event effortlessly and is centrally located in
Melbourne.
The show is delivered by an EXPERIENCED TEAM of sales,
marketing and event professionals focused on driving visitors to your
stand through an extensive marketing campaign.
Exhibitions are the perfect platform to NETWORK with your industry
peers and show off your brand in a complimentary and upmarket
environment. Maintain your market share ensuring current and/or potential
customer are aware of your brand.
The Motorclassica team is dedicated to creating NEW SHOW FEATURES
each year keeping the event fresh and aesthetically pleasing each year.
Motorclassica is an AWARD WINNING event, taking home the 1st prize
at the Exhibition & Event Association of Australia Awards for Excellence in
2011 and 2014.
The Show is the EVENT OF CHOICE for the motoring industry’s
prestige and performance sector.
Where we Advertise
Motorclassica is Australia’s best classic
and modern car show held in Carlton’s
beautiful Exhibition Hall. Every visit there is
a new milestone for one of the worlds great
marques. It’s always worth taking the time Motorclassica invests into a 5 month marketing & advertising
to attend the show. - Tony Kovacevic campaign across a wide-range of multimedia including:
Motorclassica is truly a great event, well • T elevision – 3-week targeted television campaign on 10 (F1 and Bathurst)/
Foxsports National (F1) / PRIME (7Mate regional); 45 ad placements across 10 and
organised with an array of eclectic cars Fox TV and 258 ad placements across regional Victoria; mixture of 15 and 30 sec ads.
on display and trade/food stands to satisfy
not just mine but everyone’s taste. I found • R adio - 2-week partnership on 3AW including 30 sec ads, live reads, promo
Motorclassica a diverse dreamy world pointers and OB on Friday and Saturday (150 + spots); 1-week concentrated
of perfect motors, from yesteryear to campaign on ATN across 8 stations BMAD 90 spots).
tomorrow. As always I had a blast, can’t
wait for next years event. - Vincent DeRossi • Press - 2-week campaign in The Age (print and online); 1 full page ad in The
Australian Review magazine.
Motorclassica is to classic cars what the • O utdoor – Nill
Australian Open is to tennis - both are
“Grand Slams” of their categories, both • Transit – Nill
are one of the top 4 events in the world.
This is a very grounded and authentic • M
agazine – 4-month enthusiast media campaign across major titles –Unique
event - highly organised, but with minimal Cars, Wheels, Motor, Octane (UK), Classic & Sports Car (UK), NZ Classic Car (NZ),
corporate glitz. - Stephen Powell Survivor Car, Just Holdens and Old Bike magazine.
• O nline – Adwords, GDN, Youtube, Survivor Car, NZ – Classic Cars, and Classic &
A must see trans-Tasman event for me. The Sports Car
best car show in Australasia.
- Mark Bryant, Christchurch, N.Z. • e DM - Motorclassica eDM x 7.
• Website – Motorclassica website; misc web listings
Motorclassica is undoubtedly the premium
motoring event in Melbourne to attend. • D irect Mail – Previous entrants
Amazing classic cars, both inside and
outside and the VIP experience is definitely • T elemarketing – Nill
worth the extra money. I look forward to
attending next year. - Tony Monteleone • Other – LUP online ticketing; PR campaign via MCS, Social Media Campaign.
Contact To secure your site or to enquire further about how you can become a part of Motorclassica, please contact: Sponsorships: Paul Mathers, Event Director & Portfolio Lead (Motoring Lifestyle) Ph. 03 9321 6760 / 0409 812 347 Email. pmathers@etf.com.au Exhibitor Sales: Adam Gifford, Sales Manager Ph. 03 9321 6756 / 0432 058 319 Email. agifford@etf.com.au Ben Morrison, Sales Executive Ph. 03 9321 6753 / 0401 493 414 Email. bmorrison@etf.com.au Tanise Elrezz, Sales Executive Ph. 03 9321 6757 / 0403 160 560 Email. telrezz@etf.com.au
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