PWC'S ACADEMY MINI MBA PROGRAMME - WWW.PWC.COM/ME
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www.pwc.com/me
PwC’s Academy
Mini MBA
programme
June 2014
Contents
1. About PwC’s Academy 4
2. About PwC’s Mini MBA Programme 5
3. Mini MBA Structure 6
PwC’s 4. Module descriptions 7
Mini MBA 5. What our students say 16
Programme
6. PwC in the Middle East 17
7. Contact Us 20
About PwC’s Academy
PwC’s Academy is the educational financial competencies, management
business of PwC. Our goal is to skills and professional qualifications.
help improve the knowledge, skills, Our courses are based on the best
competence and expertise of our practices of PwC Global and the
people in finance and business; individual experiences of our experts.
to help organisations across the We constantly adapt our courses to
region grow and retain their talent. meet the needs of modern business,
Our foundation is our team of customizing them to our
expert professionals who convey client’s requirements and assisting
their wealth of knowledge and our clients in reaching their
the practical experience they have organizational training and strategic
gained within leading organisations objectives.
around the world.
PwC’s Academy’s global network
PwC’s Academy is committed to of professionals sets us apart from
supporting the sustainable growth other providers. We communicate
of local talent across the region. constantly, exchange best practice,
Our expanding Academy currently ideas and experience. We take this
operates across the Middle East from knowledge and evolve our courses
six countries: UAE, Oman, Egypt, to meet the ever-changing needs of
Lebanon, Qatar and Saudi Arabia. modern businesses and their people
PwC’s Academies in the Middle in the region; this way we make sure
East are part of a growing network that we are providing the very best
of Academies present in over 30 training programmes for our clients,
countries worldwide. We offer a our students and their sponsors.
variety of training courses covering
4 PwC’s Mini MBA Programme
About PwC’s Mini MBA Programme
What is PwC’s Mini MBA What will I learn? Duration
Programme? PwC’s Mini MBA Programme covers PwC’s Mini MBA Programme includes
PwC’s Mini MBA Programme allows the topics taught in leading global over 12 full days of training (100
professionals to gain the training MBA programmes with a focus on hours) conducted over a 3 month
and business skills offered in a practical examples and case studies. period. This can be flexed according
traditional MBA programme in a The programme comprises nine to the operating requirements of our
more accessible manner. The specially designed modules carefully corporate clients.
programme provides participants chosen to provide a systematic
with a clear picture of organisations, framework and clear structure for Certificate
their structure and management understanding organisations. We At the end of the programme all
methodology. We provide an MBA have developed a unique mapping participants will receive a PwC
experience in an intensive 100 hour technique to link the modules and certificate of completion. This is
programme. create a successful business strategy. contingent on meeting the minimum
attendance requirement of 76 hours
Why choose the Mini MBA Our lecturers and the completion of a Harvard
Programme? Our faculty are meticulously selected Business School case study.
Today’s business organisations to ensure that each module is
require professionals with presented by a leader in their When and where can I
specialised skills who can respective field. In choosing our participate in the Mini MBA
lecturers we apply 3 key criteria:
simultaneously synergise their skills Programme?
with the larger organisational PwC’s Academy is currently offering
structure. It is therefore essential for 1. Experience in leadership
position the Mini MBA Programme
professionals to have the relevant throughout the Middle East. For more
knowledge on all facets of the 2. Subject expertise
3. Knowledge of both the global information regarding the
modern organisation. From project programme and how to register
management to finance functions, and local business environment
please contact:
corporate strategy to human capital,
PwC’s Mini MBA programme will PwC’s extensive professional network
provides us unique access to the Iv Borromeo
not only provide an understanding E: iv.borromeo@ae.pwc.com
of each but will also provide clarity highest quality lecturers in each
location in which the programme is T: +971 (0)4 515 7190
on the interdependence between
them. offered. The unrivalled success of our
Mini MBA is due to their expert
knowledge, their wealth of
Who is it for? experience and outstanding
The Mini MBA Programme is communication skills.
intended for those who wish to gain
the business skills provided by a The PwC Advantage
traditional MBA programme
without incurring the time and costs As a global leader in a full range of
necessary to undertake a full MBA professional services PwC employees
programme. It is ideally suited for have an in depth understanding of
current or aspiring managers along the complexities of modern
all lines of business, small and organisations. PwC’s Academy has
medium sized enterprise owners, incorporated the insights gained from
and seasoned or budding working with firms from all over the
entrepreneurs. globe into our unique Mini MBA
Programme.
PwC’s Mini MBA Programme 5Mini MBA Structure
PwC’s Mini MBA programme comprises of 9 specially designed modules carefully chosen to provide a systematic
framework and clear structure for understanding organisations.
We have developed a unique mapping technique to link the modules and create a successful business
strategy.
Business breakdown and Map Corporate and business strategy
12 Hours of training 12 Hours of training
• Vision and mission statement • Critical success factors
• Stakeholder analysis • External and internal analysis
• Corporate governance • Strategies for innovation
• Business mapping (introduction) • Forecasting
People management Management skills
12 Hours of training 12 Hours of training
• HR as a strategic partner • Personal effectiveness
• The HR cycle • Communication for managers
• Motivation • Teamwork
• Internal culture • Negotiation skills
Marketing Leadership
12 Hours of training 12 Hours of training
• Marketing overview • Leadership VS management
• The marketing mix • Emotional Intelligence
• Branding • Leadership styles
• CRM • Action based leadership
Accounting and financial Project management and business
management processes
12 Hours of training 12 Hours of training
• Purpose of financial strategy • Project management methodologies
• Financial statement analysis • The project life cycle
• Budgeting • Business operations
• Risk management • Quality issues
Linking it all together
8 Hours of training
• Conclusion to business mapping
• Introduction to the case study
6 PwC’s Mini MBA ProgrammeModule descriptions
PwC’s Mini MBA Programme 7Module descriptions
Business breakdown and map &
corporate and business strategy
These introductory modules present an understanding
of how businesses can be mapped through an outline
of the main areas within all organisations. The
business map is then used to introduce and (later)
analyse in depth competitive and strategic analysis
through our 3 step process of Analysis (Position),
Choice (Options for Growth) and Implementation. The
modules outline the three levels of strategy; corporate,
business and functional along with the objectives
of each. The modules then delve into strategic
positioning and whether an organisation’s position
is appropriate given their competitive environment.
Strategies for growth and innovation in different
environments are developed. One of the most
important topics is the analysis of the critical success
factors and key performance indicators that are used
to gauge success.
On completion of these two modules,
participants will:
• Understand the drivers and consequences of an
ever changing business environment
• Understand generic competitive strategies
• Understand how to map an organisation and its
benefits in analysing an organisation
• Understand the role and importance of various
groups of stakeholders
• Understand the basic models used to conduct
external, industry, and internal analysis
• Understand CSF’s, KPI’s and the Balanced
Scorecard
• Be aware of the basic strategic options firms have
for growth
• Understand the basic principles and motivations
of corporate governance
• Understand the nature of business ethics and how
they can institutionalised
8 PwC’s Mini MBA ProgrammePeople management
In this module we explore the modern organisation’s
most important resource; its people. It introduces
Human Resource Management (HRM), examining key
policies and systems such as recruitment, appraisal,
compensation, and benefits that are used to manage
people. There is also discussion of contemporary
issues and issues specific to the region. The module
focuses on addressing the vital link between business
strategy and HRM along with the impact of HRM on
organizational culture and business performance.
Using theories, research evidence, and practical
tools, participants will understand and learn to
evaluate HRM policies and their effect on the whole
organisation.
On completion of this module
participants will:
• Understand the concept of human capital and its
importance in delivering on firm strategy
• Understand the process for creating and
implementing an HR strategy and its link with
business strategy
• Appreciate the key choices and challenges
involved in recruitment
• Understand performance management and its
goals
• Know best practices within performance
management
• Understand the nature and role of rewards within
an organisation along with their potential effects
on employees
• Understand the role of learning and development
in developing human capital
• Understand how to craft a strategy to retain key
talent
PwC’s Mini MBA Programme 9Management skills
The aim of this module is to provide the basics of
effective management. Motivation and communication
are critical topics in this section. Methods for
motivation and how to identify motivational drivers
at an individual level are investigated. The module
analyses different types of communication and
their evolutions with technological progress. It also
explores how different communication styles can be
received (positively and negatively) and how to adapt
communication style depending on the audience.
The module covers the basics of time and stress
management. Tools for planning, both short term and
long term, are also examined.
Practical examples will be used to guide participants
throughout the module
On completion of this module
participants will:
• Understand the role and goals of management
• Comprehend the necessity of time management,
obstacles to time management and how they can
be overcome
• Understand how to implement time management
techniques to become more effective
• Appreciate the nature and importance of work –
life balance
• Understand stress and its effects on both the
individual and the firm via employee engagement
• Be able to implement techniques to deal with
stress / work overload
• Understand the phases that teams go through
to become effective and steps needed to move
forward
• Understand the four key phases of negotiation
• Understand how to effectively plan for a
negotiation
• Have ability to apply basic negotiating concepts
(i.e. WATNA, BATNA, WAP, ZOPA)
10 PwC’s Mini MBA ProgrammeMarketing
The focus of this module is presenting participants
with a brief overview of marketing theory and tools
and applying these to real life examples. It begins with
an introduction to the strategic goals of marketing and
how they can be achieved through the marketing mix
(7 P’s). Marketing tools and concepts such as CRMs,
market positioning, and customer segmentation are
addressed. The importance of a robust brand strategy
is examined and crystallized through analysis of how
successful firms generate brand value. It looks at CSR
and its role in the marketing strategy. Of course no
modern marketing course would be complete without
an examination of viral marketing and social media
and these topics are also explored in the module.
On completion of this module
participants will:
• Understand what marketing is and its objectives
• Understand the factors that affect the marketplace
• Understand the value proposition
• Appreciate the link between marketing and firm
strategy
• Understand the factors that underlie consumer
behaviour
• Understand the consumer purchase decision
process and its influences
• Understand marketing research
• Understand the process of market segmentation,
targeting, and positioning
• Understand brand value
• Understand the components within the marketing
mix and their interaction
• Understand customer relationship management
and its objectives
PwC’s Mini MBA Programme 11Leadership and negotiation
This module examines the role of leadership and
its impact within the organisation. The distinction
between leadership and management is introduced
along with the objectives of each. It also explores
different types of leaders and leadership styles. From
this, participants gain an understanding of what type
of leader they are, or in the future can become. As a
corollary, participants will also identify what skills
they can improve to become a more effective leader.
It explores how leaders can play a constructive role in
problem solving and what pitfalls to avoid. Apart from
leadership, the module also addresses negotiation
skills. Practical negotiation skills, both internally and
with external clients, are presented.
On completion of this module
participants will:
• Appreciate the differing opinions around
leadership and the different aspects that
encompass leadership
• Understand the differences between
the goals of management and leadership. The link
between the two should also be understood
• Understand emotional intelligence
and its importance in developing
leadership capabilities
• Appreciate the effects of leadership
style on employees and firm
• Understand the relationship
between leadership and power and
consequences of mishandling of power
• Understand the action based
leadership model
• Appreciate the MBTI and its purpose
• Appreciate the Social Styles assessment and its
purpose
• Understand the importance of change
management within a leadership role and why
leaders must master change management
12 PwC’s Mini MBA ProgrammeAccounting and financial management
The goal of this module is to provide participants with
a basic understanding of accounting and financial
management. Additionally, the module aims to help
participants understand the role of these functions
within the organisation. It presents an overview of
financial statements and key financial statement ratios
that are pivotal for decision making. It explores the
nature and purpose of Finance Management along
with an examination of the link between corporate
strategy and financial objectives. It introduces the
concepts of working capital management, liquidity,
cash flows, and the different sources of capital. The
session will also include an overview of budgeting and
the basics of risk management.
On completion of this module
participants will:
• Understand what financial strategy is and its
various purposes
• Grasp financial objectives and their
appropriateness
• Know the purpose of financial statements and
their users
• Understand the income statement,
balance sheet, and cash flow statement
• Appreciate the objectives of financial statement
analysis
• Be able to calculate basic
profitability, operational, and liquidity indicators
• Appreciate the importance of cash flows and their
impact on liquidity
• Know the difference between profit and cash
• Understand working capital, budget and its main
objectives
• Be able to create a basic operating
budget
• Appreciate the basic financial and investment
decisions and the key considerations when
conducting analysis
• Understand what risk is and the different types of
risks
• Appreciate the process of risk management
PwC’s Mini MBA Programme 13Project management and business
processes
This module provides an understanding of the
principles and tools used for effectively managing
projects and the operations of the organisation. Its
aim is to not only demonstrate how an organisation
manages its projects and operations but also how these
decisions can create or destroy value. Specific attention
will be given to the organisation’s value chain and
the decisions surrounding it. It presents project
management methodologies, the project life cycle
and an understanding of the project environment. It
will demonstrate how to plan and execute projects
addressing key issues such as deadlines, resource
management, reporting, monitoring, and quality
control to ensure that key deliverables are met.
On completion of this module
participants will:
• Understand what a project is and what it is not
• Understand the purpose of project
management
• Understand project constraints and
the link between them
• Know the project life cycle
• Be familiar with key project
documents and their purpose
• Understand the business case and its
purpose
• Be familiar with project stakeholders
and their roles
• Understand a project charter
• Be able to construct a basic Work
Breakdown Structure (WBS)
• Know the purpose and importance
of cost estimating, quality planning,
HR planning, and communication
planning, and risk management
• Know the key steps in building a project team
• Understand stakeholder analysis
• Be familiar with performance reporting and risk
monitoring
• Understand key steps involved in project closing
14 PwC’s Mini MBA ProgrammeLinking it all together
We strongly believe one of the key strengths of PwC’s
Mini MBA Programme is the focus on the link between
our modules to show the interdependence between all
areas of the organisation. This module concentrates on
the interdependence between the sessions presented
in the programme. It will revisit the business map
presented in Module 1 so participants can apply their
new understanding of the firm to the pivotal skill of
business mapping. The balanced scorecard will be
presented to demonstrate how to evaluate the overall
performance of an organisation. A final section on
entrepreneurship will also be presented. This will be
followed by a Harvard Business School case study
that will incorporate the learning points from the
programme. A personalised assessment of the case
study will be provided to each participant together
with guidance on suggested future development goals.
On completion of this module
participants will:
• Understand the key frameworks and models that
underlie the programme
• Be able to apply the MAP to show the
interdependence between the modules and to
analyzing an organization
PwC’s Mini MBA Programme 15What our students say
I don’t could think I could have put my finger Participating in PwC›s Academy Mini MBA The content & subjects chosen were very
on exactly one thing PwC’s Academy team programme was an enjoyable learning relevant to today’s corporate environment &
did that made a difference; however looking journey. Working in a fast-paced industry the content was well articulated by the expert
back, I realise not once did they sell the with a constantly changing environment trainers. The delivery was power-packed
programme to me, what they did was share it important to stay up-to-date with with practical ideas. The wrap up session
what they believed in, they shared their new business intelligence and successful was particularly very effective. The case
stories and their dreams. strategies in multiple disciplines. I chose study from Harvard and the simulation were
PwC›s Academy because it offered the highly insightful. Thank you for this valuable
Throughout the programme I learnt that best experience with a concise organised offering.
business is not about any one thing in curriculum and an extraordinary faculty.
isolation, it is not just about the numbers, The location of the course and timings Irfan Ahmed Farid
the strategies, the leaders, economics, resulted in minimum travel, and hence, also General Manager
politics etc., the list is endless. I learnt that contributed to arriving at my decision. The Printpac
when you bring that endless list together, Mini MBA Programme is ideal for executives
there is a beauty and order in business, and like me, who have no time for irrelevant
information overload and welcome this It’s better than I anticipated! I remember
crucially at the heart of it all, business is
intellectual, stimulating experience. The being told that the Mini MBA programme
about people, it is about you and me and
most valuable aspect from this programme would not be like a typical lecture at a
how we interpret and understand the world
was that I have been able to apply the university or school and I can’t stress on
around us how we choose to interact, treat,
concepts to my work immediately, and see how true that was! Every word that is said
respect and value each other.
the results first hand.. The classes were is inspiring, mind – opening and makes one
stimulating and challenging; included real- think more about a lot of things.
I have not become an instant expert in
all things business related, instead I have world applications and Harvard business
case studies. While I enjoyed the formal Ghada Farah
became hopeful in all things business related
academic program, the informal atmosphere KG1 Teacher
and hopeful in the possibilities for my own
and emphasis on character, integrity and First Steps Nursery and Preschool
future and what I will do next. I now have
the courage to put my hand up and say when teamwork was exceptional. I studied with
I do not understand and add my voice to the rising stars in a variety of industries, and
debate. To me understanding is key and yes, while we each had our expertise in our
businesses affect our lives, however what we own field, our best times were those when
must not forget is that our lives also affect we leveraged one another’s experiences.
businesses and that we are not just passive Being a part of a great class with a good
bystanders, each of us are integral to the mix of experience levels and industry
ebb and flow of the business cycle. We have backgrounds made this an enjoyable
choices to participate, reciprocate with more learning experience!The linking up at the
than just our hard earned cash and that my end session, was a great way to also tie it
ideas, your ideas, my opinions and your together and put everything into perspective
opinions count. which was important for my next step to be
an entrepreneur.
Hazel Sage
Project Coordinator Astrid De Menezes
Mott MacDonald Business Development
Schneider Electric
Mini MBA has been quite an exciting
experience for me and have found it to be
very useful and practical - mainly because we
have had the experts that are working with
companies bringing their practical expertise
and their challenges in the classroom. I have
realised that the connection with theory and
the way of implementing in the workplace
up-to-date which is perfect for those young
dynamic adults who are keen on completing
a course within months rather than dragging
it on for years!
Asrar Ismail
Organisation Development
Al Jaber
16 PwC’s Mini MBA ProgrammePwC in the Middle East
PwC’s Mini MBA Programme 1718 PwC’s Mini MBA Programme
PwC’s Mini MBA Programme 19
PwC’s Academy
Middle East contacts
Jouhaina Sarieddine T: +971 4 304 3521
UAE E: jouhaina.sarieddine@ae.pwc.com
Iv Borromeo T: +971 4 515 7190
UAE E: iv.borromeo@ae.pwc.com
Facebook.com/PWCsAcademyMiddleEast
PwC’s Academy Middle East
@PwCAcademy
www.pwc.com/me
© 2014 PwC. All rights reserved.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
Creative Design Centre CDC 695 (6-2014).
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