RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag

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RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
GA STRO.CULTURE .NOW!

RATE CARD
      2022

                 AMF
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
1
                                                                                                                      GA STRO.CULTURE .NOW!

                                                                                                       Other
                                                                                                       MEININGER
                                                                                                       publications

Magazine Profile

                                           also alvailable as digital version

                   Use FIZZZ to reach the opinion-makers and
                   disseminators in the catering trade.
                   The target group:                         professionals, by a team that zones
                   FIZZZ is compulsory reading for res­      in on key events, provides valuable
                   taurant proprietors and managers,         comments and forecasts future
                   as well as barkeepers and catering        developments. With information on
                   company managers, and serves as an        the latest bar and restaurant trends,
                   indispensable source of information       absorbing reports and interviews,
                   regarding current trends.                 critical commentaries and a wide
                                                             range of service topics.
                   The philosophy:
                   FIZZZ is the magazine for the opinion     Beverage, food, interior, technology:
                   leaders within the trade. Future-         FIZZZ is clear, fast, concise, stylish,
                   oriented topics constitute the basis      daring, inspiring and unique. With
                   for the informative edge that is          individually researched content and a
                   needed by the top players of today        strong layout.
                   and tomorrow if they are to use their
                   ideas to develop the market still         And for readers who prefer to get up
                   further.                                  to speed on future trends in a digital
                                                             form, we also have a digital version.
                   The topics:
                   Gastro.Culture.Now! Trend-setting
                   bar and restaurant culture for
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
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                                                                                                                                                         GA STRO.CULTURE .NOW!

                      Publishing house:   MEININGER VERLAG GmbH                              Telefax:                +49 (0) 63 21 / 89 08-80
                                          Maximilianstr. 7-15
                                          67433 Neustadt/Germany                             Internet:               www.meininger.de
                      Contact:                                                                                       www.fizzz.de
                                          Editor-in-Chief:
Publisher‘s Details                       Barbara Becker         +49 (0) 63 21 / 89 08-75   Publishing Frequency:   monthly

                                          Editorial Dept.:                                   Subscription Price:     € 103.30 per year (incl. postage + VAT)
                                          Benjamin Brouër        +49 (0) 63 21 / 89 08-35
                                          (deputy chief-editor)                              Terms of Payment:       Immediately without discount. If paid in
                                          Tim Allgaier           +49 (0) 63 21 / 89 08-22                           advance, deduct 2 % discount.

                                          Marketing Director:                                Bank:                   Sparkasse Rhein-Haardt
                                          Ralf Clemens           +49 (0) 63 21 / 89 08-81                           IBAN: DE 22 5465 1240 0001 9261 46
                                                                                                                     BIC:    MALA DE 51DKH
                                          Marketing Director Media Assistant:
                                          Silke Geiger          +49 (0) 63 21 / 89 08-49    Terms of Business:      The general terms and conditions for the
                                          geiger@meininger.de                                                        publishing sector shall apply to all order
                                                                                                                     processing (see respective order confirmation).
                                          Advertising Manager:
                                          Nathalie Brust         +49 (0) 63 21 / 89 08-47
                                          brust@meininger.de

                                          Rebekka Weinrich     +49 (0) 63 21 / 89 08-50
                                          weinrich@meininger.de

                                          Advertising Administration:
                                          Miriam Raffel          +49 (0) 63 21 / 89 08-48
                                          raffel@meininger.de

                                          Production (responsible):
                                          Patrick Rubick        +49 (0) 63 21 / 89 08-55
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
3.1
                                                                                                                                                                                 GA STRO.CULTURE .NOW!

                                                      Advertising    Artwork                                                               Technology, Equipment &
                         Edition   Publication date                                 Fairs/Events               Drinks & Food                                                    Online
                                                       deadline      deadline                                                                     Furniture
                                                                                                      – Trend report 2022 – best of
                                                                                                         beverages, food, design &
                                                                                                         concepts
                         1/2022      30/12/2021       01/12/2021    09/12/2021                        – Top drinks & newcomer
                                                                                                         2021: results of the FIZZZ
Editorial Calendar and                                                                                   survey (spirits, soft drinks,
Publication Schedule                                                                                     beer, etc)
2022                                                                                                  – Syrup
                                                                                                      – Speciality beers                 – Furniture styles: new
                         2/2022      26/01/2022       05/01/2022    10/01/2022                                                                                       Wodka
                                                                                                      – Spirit trends 2022                  season
                                                                                                      – Best of ISW 2021
                                                                                                      – Soft drink trends: lemonade,
                                                                                                         keg soda, ice tea, spritzer
                                                                                                         maté drinks & co.
                                                                                                      – Cider                            – To-go equipment
                         3/2022      23/02/2022       31/01/2022    04/02/2022                                                                                       Syrup
                                                                                                      – Hard seltzer                     – Hygiene concepts
                                                                                                      – Weizenbier (wheat beer)
                                                                                                      – Cocktail premixes
                                                                                                      BARISTA - the coffee special
                                                                                                      – Water
                                                                                                      – Aperitif cult 2022
                         4/2022      23/03/2022       28/02/2022    04/03/2022                                                           – Outdoor furniture         Coffee
                                                                                                      – Brandies
                                                                                                      – Rum: news & drinks
                                                                                 INTERNORGA,                                         Fair preview ProWein + INTERNORGA
                                                                                 Hamburg              – Beer trends
                                                                                 30/04 – 04/05/2022   – Summer drinks 2022
                         5/2022      27/04/2022       01/04/2022    08/04/2022                                                           – Dinnerware
                                                                                 ProWein,             – German gins                                                  Beer
                                                                                 Dusseldorf                                              – Gastronomy fashion
                                                                                                      – Wines/sparkling wines
                                                                                 15 – 17/05/2022      – Food news
                                                                                                      –N o ABV trends: non-alcoholic
                                                                                                        spirits, beers, sparkling wines
                                                                                                      – Filler: bestsellers & news
                                                                                                      – Spritzer                        – Fully-automated coffee
                         6/2022      25/05/2022       29/04/2022    06/05/2022                        – Helles                             machines                  Aperitif
                                                                                                      – Aquavit                         – Dishwashers
                                                                                                      – Coffee: news & tools
                                                                                                      – ITALY SPECIAL – spirits &
                                                                                                         drinks
                                                                                                      – Ice tea
                                                                                                      – Beer mixes
                                                                                                      – Scotch whisky
                         7/2022      29/06/2022       02/06/2022    09/06/2022                        – Liqueur                   – Furniture trends indoor          Tequila
                                                                                                      – Vermouth
                                                                                                      – German Weinbrand & brandy
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
3.2
                                                                                                                                                                                                                             GA STRO.CULTURE .NOW!

                                                                     Advertising               Artwork                                                                       Technology, Equipment &
                            Edition       Publication date                                                           Fairs/Events                 Drinks & Food                                                            Online
                                                                      deadline                 deadline                                                                             Furniture
                                                                                                                                         – Maté drinks
                                                                                                                                         – Juice                           – Glassware
                            8/2022           27/07/2022              30/06/2022              08/07/2022                                  – International beer brands       – Cash registers and new        Whiskey
                                                                                                                                         – Gin drinks                         software tools
                                                                                                                                         – US Whiskey
Editorial Calendar and                                                                                                                                                     Fair preview FINEST SPIRITS
Publication Schedule                                                                                                             – Coffee: trends & concepts
2022                                                                                                             FINEST SPIRTIS, –  Cola drinks
                            9/2022           24/08/2022              28/07/2022              05/08/2022          Munich          – Irish whiskey
                                                                                                                 02 – 04/09/2022 – Korn                                    – Coffee: Portafilter machines Filler
                                                                                                                                 – Cognac
                                                                                                                                 – SPAIN SPECIAL – spirits,
                                                                                                                                    drinks & concepts
                                                                                                                                                                                  BCB issue
                                                                                                                                         – Energizers
                                                                                                                 Bar Convent,            – Rum trends
                           10/2022           28/09/2022              01/09/2022              09/09/2022          Berlin                  – Vodka                      – Dishwashers
                                                                                                                 10 – 12/10/2022                                                                            Rum
                                                                                                                                         – Tequila                    – Interior: design and trends
                                                                                                                                         – Winterdrinks 2022
                                                                                                                                         BRANNT cult spirits magazine
                                                                                                                                         – Lemonades
                                                                                                                 FORUM VINI,             – Whisk(e)y round table           – Tableware trends
                           11/2022           26/10/2022              29/09/2022              07/10/2022          Munich                                                                                     Gin
                                                                                                                                         – Flavoured spirits               – Workwear
                                                                                                                 04 – 06/11/2022         – Herb and bitter spirits
                                                                                                                                         –H ot drink trends: tea, coffee
                                                                                                                                           hot chocolate, mulled wine
                                                                                                                                           & co.
                                                                                                                                         – Filler: new drink ideas
                           12/2022           23/11/2022              26/10/2022              04/11/2022                                  – Prosecco, sparkling wine       – Furniture: Lounge & chair      Herb & bitter spirits
                                                                                                                                            & co.
                                                                                                                                         – International gin
                                                                                                                                         – DRY JANUARY SPECIAL:
                                                                                                                                            non-alcoholic spirits & drinks
                                                                                                                                        – Trend report 2023 – best of
                                                                                                                                           beverages, food, design &
                                                                                                                                           concepts
                            1/2023           28/12/2022              24/11/2022              02/12/2022                                 – Top drinks & newcomer
                                                                                                                                           2022: results of the FIZZZ
                                                                                                                                           survey (spirits, soft drinks,
                                                                                                                                           beer, etc.)

                         With regular supplement MEININGER MAGAZIN
                         Regular features New products in the fields of beverages, food and technology, restaurant and pub design and fittings,
                         international trends and business topics (topics as currently relevant)                                                                                                                   Subject to change without notice
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
4
                                                                                                                                                                                                           GA STRO.CULTURE .NOW!

                               Sizes in Side Sections                  Formats in Printing Area                                     Trimmed Advertisement                                     Advertisement
                                                                                                                                    plus 3 mm trimming of all edges                           Prices
                                                                       Width (mm)                    Height (mm)                    Width (mm)                Height (mm)                                 Colour*
                               1/1 page                                204                           303                            234                       332                                       € 5,430
                               1/2 page upright                        100                           303                            115                       332                                       € 3,950
Advertisement                  1/2 page broadside                      204                           149                            234                       164                                       € 3,950
Formats and Prices €           1/3 page upright                         65                           303                                79                    332                                       € 3,520
                               1/3 page broadside                      204                           100                            234                       118                                       € 3,520
                               1/4 page upright                         48                           303                                62                    332                                       € 3,200
(excluding VAT / Discount
Table No. 28, effective from   1/4 page broadside                      204                             74                           234                       92                                        € 3,200
01/10/2021)                    1/4 page corner section                 100                           149                            –                         –                                         € 3,200
                               1/8 page                                48                            149                            –                         –                                         € 2,560

                               Double Page Formats
                               2/1 page                               438                            303                            468                       332                                       € 10,860
                               2 x 1/2 page broadside                 438                            149                            468                       164                                       € 7,850

                               Bleed-off advertisements: There must be sufficient space (at least 10 mm) between advertising text and                                 *All rates quoted are for spot colours as per Euro scale
                               image blocks and the trim-off in bleed-off advertisements.

                                Special formats/Special placements (Width x Height)
                                Special formats and special placements                                                                                                   selection see point 5.1 + 5.2
                                2nd/4th cover page. Format: 234 mm x 332 mm, colour                                                                                                 € 5,750
                                Specific placement (minimum size 1/2 page)                                                                                                       15 % surcharge
                                Cancellation deadline for cover pages: 6 weeks before publication

                               Small ads
                               (minimum height 40 mm, column width 48 mm)                                             Discounts                       Series discount                    Volume discount
                               per mm, b/w                 € 3.70
                               per mm, coloured           € 17.00
                                                                                                                                                       3 insertions =   3%                1 pagen = 3 %
                               Job market                                                                                                              6 insertions =   5%                3 pages = 5 %
                               (minimum height 40 mm, column width 48 mm)                                                                              9 insertions =   10 %              6 pages = 10 %
                               Situations vacant per mm    € 2.45 (b/w) / € 3.15 (4c)
                               Situations wanted per mm    € 2.05 (b/w) / € 2.65 (4c)                                                                 12 insertions =   15 %              9 pages = 15 %
                               Box fee/Box fee foreign     € 7.50/€ 9.00                                                                              24 insertions =   20 %             12 pages = 20 %
                               Business online per line    € 8.50/Logo € 55.00
                                                           from 5 lines logo included
                                                                                                                      Scales for discount by frequency and volume cannot be combined.
                               No discount on classified ads.                                                         Agency commission: 15 %
RATE CARD 2022 GASTRO.CULTURE.NOW! - Meininger Verlag
5.1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              GA STRO.CULTURE .NOW!

                               Full-issue supplements                                                                                                                                                                                                                                                                                  Part-issue supplements                                                                                                          Tip-on-cards
                               incl. distribution costs                                                                                                                                                                                                                                                                                incl. distribution costs                                                                                                        incl. distribution costs
                               up to 25 g                 € 2,170                                                                                                                                                                                                                                                                      up to 25 g per thsd                                                                                                € 395        Tip-on cards on bound inserts or full-page advertisements
                               up to 50 g                 € 2,770                                                                                                                                                                                                                                                                      up to 50 g per thsd                                                                                                € 485        Gluing costs (by machine)           € 144 per thsd
                               up to 75 g                 € 3,100                                                                                                                                                                                                                                                                      over 50 g per thsd                                                                                                 on request   Gluing costs (by hand)              € 229 per thsd
                               up to 100 g                € 3,360                                                                                                                                                                                                                                                                      Minimum circulation: 1,000 copies
Other and Special                                                                                                                                                                                                                                                                                                                      Grammage of supplement paper: mind. 90 g. No accordion folds.
                               over 100 g                 on request
Advertisement Formats                                                                                                                                                                                                                                                                                                                  Format: maximum 230 mm width x 325 mm height. No discount on supplements and inserts.
and Prices €

(excluding VAT / Discount        Special advertisements inside pages                                                                                                                                                                                                                                                                                                                                                                        Width x height in mm       Description                                             Price
Table No. 28, effective from
01/10/2021)
                                 Strip advert, centred                                                                                                                                                                                                                                                                                                                                                                                      234 x 100                  Your advert in the middle of the page,                  3,800 €
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       surrounded up and below by text parts

                                 Island advert                                                                                                                                                                                                                                                                                                                                                                                              100 x 180                  Your advert in the middle of the page surroun-          4,650 €
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ded on all sides by text parts

                                 Spread fireplace                                                                                                                                                                                                                                                                                                                                                                                           229 x 118                  Your advert will be placed on a double page at          3,950 €
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       the bottom (bleeding) -
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       equal parts over spine

                                                                         BUSINESS SERVICE

                                                                                                                BESSER
                                 1/2 page diagonal                       Experten-
                                                                         Tipps
                                                                                                             VERKAUFEN
                                                                                                                                                                                                                                                      Stimmung. Mehr oder Höherpreisiges verkau-
                                                                                                                                                                                                                                                      fen – das ist abhängig vom Konzept. Höher-
                                                                                                                                                                                                                                                      preisige Produkte haben oft eine kleinere Mar-
                                                                                                                                                                                                                                                      ge, können aber das Niveau einer Gastronomie
                                                                                                                                                                                                                                                                                                                       „Für unentschlossene Gäste
                                                                                                                                                                                                                                                                                                                       sind fertige Menüvorschlä-
                                                                                                                                                                                                                                                                                                                       ge besonders geeignet.“
                                                                                                                                                                                                                                                                                                                       Uwe Mauersberger, Düsseldorf
                                                                                                                                                                                                                                                                                                                                                                     se, die erfolgreiche Umsetzung der
                                                                                                                                                                                                                                                                                                                                                                     Geschäftsidee des Unternehmens und letzt-
                                                                                                                                                                                                                                                                                                                                                                     endlich auch für die Kundenbindung. Am Tisch
                                                                                                                                                                                                                                                                                                                                                                     sollte daher nur bedienen, wer das entspre-
                                                                                                                                                                                                                                                                                                                                                                                                                                            diagonal                   Your advert runs diagonally on the right page           4,990 €
                                                                                                                                                                                                                                                                                                                                                                                                                                            234 x 332                  with bleeding on the right side
                                                                                                                                                                                                                                                      anheben. Übrigens: Auch Fotos und Social Me-                     www.gastronomieberatung-duesseldorf.de        chende Rüstzeug mitbringt: Produktkennt-
                                                                                                                                                                                                                                                      dia haben großes Upselling-Potenzial. Der Be-                                                                  nisse, Talent zur Kommunikation, situative
                                                                                                                                                                                                                                                      griff „Storytelling“ ist in aller Munde, warum                                                                 Kreativität und ein psychologisches Grund-
                                                                                                                                                                                                                                                      nicht eigene Geschichten um die Produkte kon-                                                                  verständnis zur Einschätzung des jeweili-

                                                                         für das
                                                                                                                                                                                                                                                      zipieren? Wichtig dabei sind Glaubwürdigkeit                                                                   gen Kunden mit seinem Bedarf.
                                                                                                                                                                                                                                                      und Authentizität.
                                                                                                                                                                                                                                                                                                                                                                     Sobald dem Gast suggeriert wird,
                                                                                                                                                                                                                                                                                                                                                                     dass es nur um sein Geld geht, ist

                                                                         Upselling
                                                                                                                                                                                                                                                      „Upselling sollte als Mehrwert                                                                                 es fast unmöglich, erfolgreich
                                                                                                                                                                                                                                                      für den Gast, nicht als betriebs-                                                                              und aktiv zu verkaufen. Für
                                                                                                                                                                                                                                                      wirtschaftliche Notwendig-                                                                                     unentschlossene Gäste sind
                                                                                                                                                                                                                                                      keit verstanden werden.“                                                                                       fertige Menüvorschläge

                                                                         in der
                                                                                                                                                                                                                                                      Jan Scheidsteger, Hamburg                                                                                      besonders      geeignet.
                                                                                                                                                                                                                                                      www.special-cuts.de                                                                                            Auch alle Artikel des
                                                                                                                                                                                                                                                                                                                                                                     Bio- und Fair-Trade-
                                                                                                                                                                                                                                                      Verkaufen findet zu 80 Prozent auf der emotio-                                                                 Bereichs schaffen
                                                                    14                                           „Mitarbeiter mit Fachwissen                                                                                                          nalen Ebene statt. Die Basis für einen besseren                                                                einen     Mehr-                           unser

                                                                         Gastro-
                                                                    15                                           treten wesentlich lockerer
                                                                                                                                                                                                                                                                                                                                                                                                                  lles gastro
                                                                                                                                                                                                                                                      Verkauf sind eine empathische Grundhaltung                                                                     wert, und für
                                                                                                                 auf – und das ist ihr Bonus.“                                                                                                        und ehrliche Leidenschaft für Service. Wenn                                                                    aufgeschlos-                       individue
                                                                                                                 Nicole Hundertmark, Köln                                                                                                             ich die Bedürfnisse des Gastes verstehe, indem                                                                 sene Kun-
                                                                                                                 www.gastronomie-im-netz.de                                                                                                           ich ihm aktiv zuhöre und dann einen Mehrwert                     Die Förderung des Mitarbeiters, etwa durch    d e n                                  0,2 gebinde.

                                                                         nomie
                                                                                                                                                                                                                                                      bieten kann, habe ich einen größeren Verkaufs-                   zusätzliche Gewinnbeteiligungen bei Errei-    bieten
                                                                                                                 Upselling heißt für mich, dem Kunden hervor-                                                                                         erfolg. Ein authentisches Auftreten mit Hu-                      chung eines vorher ausgelobten, messbaren     sich
                                                                                                                 ragende Produkte mit Fachwissen und Begeis-                                                                                          mor, „small talk“ und dem Weitergeben eigener                    Verkaufszieles von höherwertigen/höherprei-
                                                                                                                 terung schmackhaft zu machen. Mitarbeiter                                                                                            hung zum Gast – der möchte dem Kellner ver-                      sigen Produkten, schafft eine immense Bin-
                                                                                                                 können nur das gut verkaufen, was sie kennen.                                                                                        trauen und sucht Sicherheit. Der größte Erfolg                   dung zwischen ihm und dem Unternehmen.
                                                                                                                 Jede Gastronomie hat ihre Eigenheiten und                                                                                            beim Upselling lässt sich meines Erachtens mit                   Auch wird der Mitarbeiter feststellen, dass
                                                                                                                 Stärken, das muss ihnen klar sein. Die Realität                                                                                      Getränken erzielen. Bei den Mischgetränken                       sogar durch Verkaufsförderung eine wert-
                                                                                                                 sieht oft anders aus: Nicht nur sind die Pro-                                                                                        funktionieren qualitativ bessere Spirituosen als                 schätzende Bindung zwischen ihm und
                                                                                                                 duktkenntnisse oft schlecht, auch kennen viele                                                                                       Alternative zu Standards. Aktuell ist außerdem                   dem Gast entstehen kann: Sollte es ihm
                                                                         Kennen Sie den

                                                                                                                                                                                                                                                                                                                                                             augen
                                                                                                                 Mitarbeiter die Geschichte des Gastronomiebe-                                                                                        das Interesse für handwerklich hergestelltes                     z.B. gelingen, stets die situativen Be-
                                                                                                                 triebes nicht, oft noch nicht einmal das Kon-                                                                                        Bier und Kaffee groß. Dieses sollte dem Gast                     dürfnisse eines Stammkunden zu be-
                                                                         „Sullivan Nod“? Mit                     zept. Für mich ist die interne Mitarbeiterschu-                                                                                      angeboten werden, wenn er ein Pils oder einen                    friedigen, kommt es in der Folge zu
                                                                         leichtem Nicken und                     lung daher das Wichtigste in einer professionell                                                                                     „normalen“ Kaffee bestellt.                                      der Situation, dass der Gast sich
                                                                         konkretem Benennen                      geführten Gastronomie. Hierbei sollten auch
                                                                                                                 die besonderen Merkmale der höherpreisigen
                                                                                                                                                                                                                                                                                                                       ganz auf die Empfehlung des
                                                                                                                                                                                                                                                                                                                       Servicemitarbeiters verlässt
                                                                         des Artikels „verführen“

                                                                                                                                                                                                                                                                                                                                                            auf und
                                                                                                                 Produkte zusammen herausgearbeitet werden.                                                                                                                                                            und fortan das bestellt, was
                                                                         Sie den Gast zum höher-                 Mitarbeiter mit Fachwissen treten wesentlich                                                                                                                                                          dieser vorschlägt. Servi-
                                                                                                                 lockererer auf – und das ist ihr Bonus. Ich ver-                                                                                                                                                      cemitarbeiter sind ver-
                                                                         wertigen Produkt. Er                    kaufe mehr, ohne zu nerven, indem ich z.B.                                                                                                                                                            antwortlich für die
                                                                         möchte einen Kaffee?                    kleine Kostproben für die Gäste reiche, wobei                                                                                                                                                         erste persönliche
                                                                                                                 die Mitarbeiter die Besonderheiten der Produk-                                                                                                                                                        Gästeansprache,
                                                                         Dann lassen Sie Ihren

                                                                                                                                                                                                                                                                                                                                                             durch.
                                                                                                                 te erläutern – aber jeder auf seine eigene indi-                                                                                                                                                      die Ermittlung
                                                                         Mitarbeiter fragen:                     viduelle Art. Mit etwas Lockerheit können die                                                                                                                                                         der jeweili-
                                                                                                                 höherpreisigen Produkte den Gästen schmack-                                                                                                                                                           gen, situati-
                                                                         „Einen großen?“ und                     haft gemacht werden.                                                                                                                                                                                  ven Kun-
                                                                         dabei freundlich nicken.                                                                                                                                                                                                                      denbe-
                                                                                                                 Speziell bei jungen Konzepten sollte Unge-                                                                                                                                                            dürf-
                                                                         Weitere Upselling-Tricks                zwungenheit mit Fachwissen einhergehen.                                                                                                                                                               nis-
                                                                         verraten unsere drei                    Wird dem Kunden hingegen sofort das Teu-
                                                                         Consulting-Profis.                      erste angeboten und der Mitarbeiter kann zum
                                                                                                                 Produkt nichts sagen, außer dass es einen hö-

                                                                                                                                                                                                                                                                                                                                                                                                                         vielviel koffein
                                                                                                                 heren Preis hat, fühlt sich der Gast über den
                                                                         Interviews: Jan-Peter Wulf              Tisch gezogen und es entsteht eine negative

                                                                                                                                                                                                                                                                                                                                                   ADVERTORIAL

                                                                                                                                                                                                                                                  Das ABC der Amari:

                                                                                                      DIE AROMATISCHE VIELFALT ITALIENS
                                                                                                             UNTER EINEM DACH

                                 1-page brand special                                                                                                                                                                                                                                                                                                                                                                                       234 x 332                  Layout, text,                                           5,430 €
                                                                                                      Auf einer Reise durch Italien unterscheiden sich von Nord nach Süd nicht
                                                                                                      nur Landschaft, Kultur und Küche. Auch die Amari – italienische Kräuter-
                                                                                                      liköre, die traditionell als After-Dinner-Drink nach einem guten Essen
                                                                                                      genossen werden – begeistern mit einer außergewöhnlichen geschmack-
                                                                                                      lichen Vielfalt.

                                                                                                      Die Campari Deutschland GmbH hat es zur Aufgabe gemacht, die Vielsei-
                                                                                                      tigkeit der Amari aufzuzeigen und setzt dazu gezielt auf Marken, die
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       composition FIZZZ
                                                                                                      stellvertretend für die aromatische Vielfalt Italiens stehen: Averna, Brau-                                                                                                 So facettenreich wie Italien selbst
                                                                                                      lio und Cynar bilden als das ABC der Amari einen perfekten Querschnitt                                                                                                      Die ersten Versuche, aus natürlichen Zutaten belebende Elixiere her-
                                                                                                      der Welt der italienischen Bitterliköre.                                                                                                                                    zustellen, gab es bereits zu Zeiten der Griechen und Römer. Erfunden
                                                                                                                                                                                                                                                                                  und perfektioniert wurden viele der heutigen Amari jedoch von kräu-
                                                                                                                                                                                                                                                                                  terkundigen Mönchen und Apothekern.

                                                                                                                                                                             BITTERSKALA                                                                                          Die traditionellen Mischungen werden aus einer komplexen Kombina-
                                                                                                                                                                                                                                                                                  tion von Kräutern, Wurzeln, Rinde, Beeren, Gewürzen, Blüten und Zit-
                                                                                                                                                                                                                                                                       INTENSIV   rusfruchtschalen hergestellt. Sprach man den Amari früher stärkende
                                                                                                                                                                                                                                                                                  oder medizinische Eigenschaften zu, so sind sie heute vor allem aro-
                                                                                                                                                                                                                                                                        Bitter

                                                                                                                                                                                                                                                                                  matisches Spiegelbild ihrer jeweiligen Herkunftsorte. Hier zeigt sich
                                                                                                                                                                                                                                                                                  die breite regionale wie geschmackliche Vielfalt des Amaro-Portfolios
                                                                                                        mild                                                                                                                                                                      der Campari Deutschland GmbH: Das milde Aroma des aus Sizilien
                                                                                                        Bitter
                                                                                                                                                                                                                                                                                  stammenden Averna bestimmen herb-fruchtige Nuancen von medi-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                       net/net (no discount possible)
                                                                                                                                                                                                                                                                                  terranen Kräutern und Zitrusfrüchten, Braulio verkörpert mit kräfti-
                                                                                                                                                                             BITTER FOOD PENDANT                                                                                  gen Kräuter-, Holz- und Wurzelnoten die unverwechselbaren Ge-
                                                                                                                                                                                                                                                                                  schmacksnoten der alpin geprägten Lombardei. Der aus Venedig
                                                                                                                               Süßholz                            Karamell                                      Artischocke                           Enzian
                                                                                                                                                                                                                                                                                  stammende Cynar hingegen hat einen leichten, aber doch komplexen
                                                                                                                                                                                                                                                                                  Geschmack, der vom außergewöhnlichen Aroma der Artischocke be-
                                                                                                                               Kumquat                             Vanille                                       Karamell                             Chicoree
                                                                                                                                                                                                                                                                                  stimmt wird.

                                                                                                                               Rhabarber                       Kandierte Orange

                                                                                                                                                                             GESCHMACKSPROFIL*

                                                                                                                                                                                                                                                                                  Vom After-Dinner-Drink zum Cocktail – die versteckte Vielseitigkeit
                                                                                                                                  Bitter                            Bitter                                          Bitter                              Bitter
                                                                                                                                  4                                  4                                               4                                   6
                                                                                                                                  3                                  3                                               3                                   4
                                                                                                                    Fruchtig

                                                                                                                                  2
                                                                                                                                                    Fruchtig

                                                                                                                                                                     2
                                                                                                                                                                                                     Fruchtig

                                                                                                                                                                                                                     2
                                                                                                                                                                                                                                           Fruchtig

                                                                                                                                                                                                                                                         2
                                                                                                                                  1                                  1                                               1

                                                                                                                                                                                                                                                                                  Traditionell wird ein Amaro als     – sogar als Aperitif. Braulio etwa,
                                                                                                                                  0                                  0                                               0                                   0
                                                                                                                                           Süß

                                                                                                                                                                               Süß

                                                                                                                                                                                                                              Süß

                                                                                                                                                                                                                                                                 Süß

                                                                                                                                 Würzig                             Würzig                                          Würzig                              Würzig
                                                                                                                                                                                                                                                                                  After-Dinner-Drink pur oder auf     der mit seinem kräftigen Aroma
                                                                                                                                                 * Geschmackstest mit Untersuchungsgruppe, Bewertung des Zusammenspiels der Komponenten.
                                                                                                                                                                                                                                                                                  Eis genossen. Averna, Braulio und   und ausgeprägten Bitternoten
                                                                                                                                                                                                                                                                                  Cynar verbergen jedoch ein unge-    besonders charakterstark ist, ver-
                                                                                                      Für jeden Geschmack der passende Amaro                                                                                                                                      ahntes Potenzial für vielseitige    leiht komplexeren Cocktails wie
                                                                                                      Doch nicht nur geschmacklich, auch in ihren Bitternoten zeichnen sich die                                                                                                   Drink-Varianten, das Campari        dem „Alpine Apotheke“ eine aro-
                                                                                                      verschiedenen italienischen Amari durch eine große Vielfalt aus. Um diese                                                                                                   Deutschland mit seiner Amaro-       matische Note.
                                                                                                      Varianz und das damit verbundene Potenzial der Bitterliköre darzustellen                                                                                                    Expertise sorgfältig herausgear-
                                                                                                      und einzuordnen, entwickelte die Campari Deutschland GmbH eine Bitter-                                                                                                      beitet hat. Mit seinen mediterra-   Ob neu aufgelegter Klassiker
                                                                                                      skala. Diese reicht von leichten Bitternoten mit lieblich-fruchtiger Anmu-                                                                                                  nen Kräuter- und Zitrusnoten ist    oder überraschende Drinkneu-
                                                                                                      tung über mittlere Bitternoten mit einer ausgewogenen Balance zwischen                                                                                                      etwa Averna perfekt, um dem         schöpfung – das ABC der Amari
                                                                                                      fruchtigen und würzigen Aromen, bis hin zu starken Bitternoten mit Beto-                                                                                                    klassischen Sour einen frischen     der Campari Deutschland GmbH
                                                                                                      nung von besonders würzigen Nuancen und wenig Süße. Geschmacklich                                                                                                           Twist zu geben. Besonders beliebt   bringt mit seiner aromatischen
                                                                                                      decken die drei Campari-Marken ein breites Spektrum ab: Cynar ist der                                                                                                       als Zutat für Cocktails und Long-   und geschmacklichen Bandbreite
                                                                                                      mildeste der drei Amari, er steht auf der Bitterskala unten. Averna befin-                                                                                                  drinks ist Cynar. Seine leichten    frischen Wind in die Cocktail- und
                                                                                                      det sich im Mittelfeld der Skala. Seine Bitterkeit ist vergleichbar mit der                                                                                                 Bitternoten und sein vergleichs-    Longdrinkgläser, natürlich immer
                                                                                                      von Kumquats oder Rhabarber. Die Bitternoten von Braulio sind am                                                                                                            weise geringer Alkoholgehalt        verbunden mit dem Bewusstsein
                                                                                                      stärksten ausgeprägt, er steht am oberen Ende der Bitterskala.                                                                                                              machen ihn vielseitig einsetzbar    für verantwortungsvollen Genuss.

                                                                                                                                                                                                                                                                                                                                     ENJOY RESPONSIBLY
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                                                                                                                                                                                                                                                                                                                                                                                          JÄGERMEISTER SPEZIAL

                                2-page advertorial                                                                                                                                                                                                                                                                                                                                                                                 468 x 332                                   Layout, text,                                     10,860 €
                                                                                                                                                                                                                                                                                DAS GLOBALE WIR-ERLEBNIS
                                                                                                                                                                                                                                                                                Ob 2 cl, 4 cl oder mehr. Ob eiskalt oder handwarm. Ob Deutschland
                                                                                                                                                                                                                                                                                oder Malaysia. Der Shot ist eine globale Erfolgsgeschichte – eine, die
                                                                                                                                                                                                                                                                                Gemeinschaft stiftet und aus dem „Ich“ ein „Wir“ werden lässt.

                                                                                                                                 P
                                                                                                                                                 rost, Salute, Cheers, Na                                                                  mehr Spirituosen, teils ergänzt      als Area Manager für Jägermeis-     derung. „Das Shot-Segment müs-      ein Shot ausfällt, variiert von       gleichbarkeit der Alkoholmenge.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                               composition FIZZZ
                                                                                                                                                 zdrowie! Weltweit he-                                                                     um einen nichtalkoholischen Teil,    ter die nordasiatischen Länder      sen wir dort erst langsam ent-      Kultur zu Kultur. In Bulgarien        Ein Shot als eine Einheit, sozusa-
                                                                                                                                                 ben die Menschen die                                                                      sind in geschichteter Weise auch     Japan, China und Korea betreut.     wickeln. Wir wollen da sein und     fasst ein Shot-Glas satte 5 cl, die   gen. Ganz gleich, wie groß, wie
                                                                                                                                                 Gläser, um anzustoßen                                                                     als „Pousse Café“ bekannt.           Der Shot, so hat sie beobachtet,    zeigen: Jägermeister ist der Shot   Griechen schlucken 4,5 cl, die        kalt oder warm – der Shot
                                                                                                                                                 – auf ein erfolgreiches                                                                                                        ist dort namentlich eher unbe-      schlechthin.“ Japan entwickele      Finnen 4 cl, auch die Amerikaner      schreibt weltweit eine Erfolgsge-
                                                                                                                                      Geschäft, einen Geburtstag, auf                                                                      Andere Länder, andere Shot-          kannt. Zumindest, wenn man          sich sehr gut, China brauche et-    haben sich an rund 4 cl gewöhnt,      schichte: Vor, während und nach
                                                                                                                                      die Freundschaft – oder einfach                                                                      Sitten                               unsere Definition zugrunde legt.    was länger. Auch wegen weiterer     die Russen gönnten sich lange         dem Essen in Russland, mit zwei
                                                                                                                                      auf das Leben. Die Deutschen                                                                         Jedes Land hat seine eigenen         Denn „auf ex“ trinken die Asiaten   kultureller Unterschiede: So wer-   Zeit 10 cl, die allerdings nach und   Händen zuprostend in Japan,
                                                                                                                                      nehmen einen „Kurzen“, die Itali-                                                                    Shot-Spezialitäten, doch eine Spi-   gleichwohl eine Menge, beispiels-   de Jägermeister dort selten im      nach. Da wirkt die deutsche Vari-     samt kleiner Food-Begleitung in
                                                                                                                                      ener gönnen sich einen „cicchet-                                                                     rituose hat es nahezu global zu      weise Wein oder sogar Long-         Originalglas serviert. Dieses hat   ante mit 2 cl fast mickrig.           Mexiko, als Teil des Geschäftses-
                                                                                                                                      to“, die Inder einen „peg“ – und                                                                     Bekanntheit gebracht und die         drinks. Nicht der einzige Unter-    den 2 cl-Eichstrich nämlich deut-                                         sens in Korea oder als Party-
                                                                                                                                      (fast) alle wissen, dass sie inter-                                                                  Shot-Entwicklung damit maß-          schied zu unserer Trinkkultur.      lich unter dem Glasrand, die Chi-   Die Größe erfüllt aber durchaus       Katalysator in den Clubs rund
                                                                                                                                      national mit der Bezeichnung                                                                         geblich geprägt. Das Ganze be-       „Beim gemeinsamen Trinken           nesen jedoch bevorzugen rand-       ihren Zweck, wie Nils Boese be-       um den Globus. Selbst in Malay-
                                                                                                                                      „Shot“ zum Ziel kommen. So                                                                           gann ebenfalls in den USA. Der       geht es dort eher um Profilierung   volle Gläser.                       richtet: „Ein 2 cl-Shot besitzt in    sia, wo Jägermeister gerne mal
                                                                                                                                      unterschiedlich die Namen und                                                                        Amerikaner Sidney Frank war es,      denn um Gemeinschaft, statt                                             etwa die Alkoholmenge eines           mit einem rohen Ei in einem Glas
                                                                                                                                      Bräuche auch sind, der gemeinsa-                                                                     der mit einer Erfindung Anfang       Lust und Genuss bestimmen           Eine Frage der Größe                Glases Prosecco mit 100 ml oder       serviert wird. Wie bei uns in
                                                                                                                                      me Genuss einer puren Spirituose                                                                     der 1990er für eine Zäsur im         Zweck und Ziel den Konsum“, hat     In China macht die Füllart den      eines kleinen Biers mit 200 ml,       Deutschland krönt und besiegelt
                                                                                                                                      in kleinen Mengen, in der Regel                                                                      Shot-Markt sorgte. Dank seiner       Patricia Sung beobachtet. Sich in   Unterschied, in anderen Ländern     nämlich gut 7 Gramm.“ Auch die        er überall besondere Momente in
                                                                                                                                      „auf ex“, hat etwas Verbindendes                                                                     für Jägermeister entwickelten        solch einem Markt zu positionie-    wiederum sind es das Glas und       alte 5 cl-Markierung bei Süß-         geselliger Runde. Der Shot ‒ ein
                                                                                                                                      und Besiegelndes, es stiftet Ge-                                                                     Tap Machine ließ sich der Shot       ren – eine besondere Herausfor-     die Füllmenge. Denn wie groß so     weingläsern folge dieser Ver-         globales Wir-Erlebnis.
                                                                                                                                      meinschaft über Grenzen hinweg.                                                                      nun eiskalt ins Glas zapfen. Ein
                                                                                                                                                                                                                                           Meilenstein, der den kompletten
                                                                                                                                      Theorien, wie der Shot zu seinem                                                                     Imagewechsel von Jägermeister
                                                                                                                                      Namen kam, gibt es viele. Was al-                                                                    einläutete und ein neues Trinkri-
                                                                                                                                      le miteinander verbindet: Sie sind                                                                   tual begründete. Statt handwarm
                                                                                                                                      ebenso unterhaltsam wie unbe-                                                                        und Stielglas galt nun: eiskalt im
                                                                                                                                      wiesen. Einige gehen auf den Wil-                                                                    robusten Shot-Glas. „Diese Ent-
                                                                                                                                      den Westen, andere auf die Zeit                                                                      wicklung ist die Explosion gewe-
                                                                                                                                      der Prohibition zurück. Stand das                                                                    sen und hat die Grundlage für
                                                                                                                                      kleine Glas früher in Amerika auf                                                                    den globalen Erfolg als Shot
                                                                                                                                      den Essenstischen, damit darin                                                                       geschaffen“, schildert Nils Boese,
                                                                                                                                      Schrotkugeln („Shots“), die verse-                                                                   internationaler Brand Ambassa-
                                                                                                                                      hentlich noch im erlegten Wild                                                                       dor für Jägermeister. Etliche Län-
                                                                                                                                      steckten, entsorgt werden konn-                                                                      der, Märkte und Trinksitten hat
                                                                                                                                      ten? Verbirgt sich sogar ein Deut-                                                                   er im Laufe der Zeit kennenge-
                                                                                                                                      scher, nämlich Friedrich Otto                                                                        lernt. Für den weltweiten Jäger-
                                                                                                                                      Schott, hinter dem Geheimnis?                                                                        meister-Erfolg hat der Marken-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                               net/net (no discount possible)
                                                                                                                                      Hat der Begründer der modernen                                                                       botschafter noch eine weitere
                                                                                                                                      Glaswissenschaft im 19. Jahr-                                                                        Erklärung. Sie handelt von dem
                                                                                                                                      hundert das kleine Glas entwi-                                                                       aufwändigen Herstellungspro-
                                                                                                                                      ckelt, dessen Name dann in den                                                                       zess und der Vielzahl an Zutaten,
                                                                                                                                      USA als „Shot“ adaptiert wurde?                                                                      deren Anteil und Wirkungsweise
                                                                                                                                      Oder geht der Begriff auf das                                                                        exakt aufeinander abgestimmt
                                                                                                                                      noch heute allerorten zu verneh-                                                                     sind: „Alle Komponenten harmo-
                                                                                                                                      mende Geräusch zurück, das                                                                           nieren so gut, dass kein unan-
                                                                                                                                      beim Aufknallen des Glases auf                                                                       genehmer oder dominierender
                                                                                                                                      eine Tischplatte entsteht? Fakt                                                                      Nachgeschmack bleibt und Jäger-
                                                                                                                                      ist: Die moderne Shot-Kultur hat                                                                     meister mit seiner Harmonie,
                                                                                                                                      ihren Ursprung in den USA – und                                                                      Komplexität und Balance so gut
                                                                                                                                      dort wird sie noch heute am bun-                                                                     wie jeden Gaumen anspricht.“
                                                                                                                                      testen gelebt. Ganze Bars widmen
                                                                                                                                      sich dem Zeremoniell und bieten                                                                      Den vielleicht spannendsten Job
                                                                                                                                      zudem eine Vielzahl an Shooters.                                                                     bei der fortschreitenden Shot-
                                                                                                                                      Diese Mini-Drinks aus zwei oder                                                                      Expansion hat Patricia Sung, die

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                           1 Brief description                                                                        7 Publishing house MEININGER VERLAG GmbH
                           	FIZZZ is the trade magazine for trend-orientated young gastronomy and it pro­
                             vides impulses to the entire gastronomy industry. In addition to information on          8 Address            Maximilianstraße 7–15
                             successful gastronomy concepts and the people behind them, FIZZZ reports on              		                   67433 Neustadt an der Weinstraße/Germany
                             innovations in the areas of beverages, food, fittings and furnishings and techno­
                             logy. Articles on national and international trends, business strategies and service     9 Telephone          + 49 (0) 63 21/89 08–0
Editor / Publisher           topics provide indispensable practice-orientated ideas.
                                                                                                                      10                   Fax              + 49 (0) 63 21/89 08–80
Editorial-to-advertising   2 Official publication of               –
Content analysis                                                                                                      11                   Internet         www.meininger.de
                           3 Publisher Peter Meininger
                                                                                                                      		 email                              brust@meininger.de
                           			                                                                             Phone
                                                                                                                      			                                   weinrich@meininger.de
                           4 Editorial staff     Barbara Becker (Editor in Chief)       +49 (0) 6321 / 8908-75
                           		                    Benjamin Brouër (deputy chief-editor ) +49 (0) 6321 / 8908-35
                           		                    Tim Allgaier (Editor)                  +49 (0) 6321 / 8908-22       12 Publication		Please refer to Editorial Calendar and
                                                                                                                      		 Topics schedule 		Schedule 2022
                           5 Advertising         Ralf Clemens (Marketing Director)        +49   (0) 6321 / 8908-81   13 Annual Subscription rates		103.30 €
                           		                    Silke Geiger (Marketing Director Assist.)+49   (0) 6321 / 8908-49
                           		                    Nathalie Brust (Advertising Manager)     +49   (0) 6321 / 8908-47   14 Editorial-to-advertising analysis 2020 = 11 issues
                           		                    Rebekka Weinrich (Advertising Manager) +49     (0) 6321 / 8908-50      Magazine format            234 x 332 mm
                           		                    Miriam Raffel (Administration)           +49   (0) 6321 / 8908-48      Total number of pages: 688 pages = 100.0%
                                                                                                                         Editorial section:         522 pages = 75.9 %
                           6 Volume/Year         28th. year 2022                                                         Advertisements:            166 pages = 24.1 %
                             Frequency           monthly                                                                 of which
                                                                                                                         Classifieds                0.5 pages
                                                                                                                      	 Tip-ins, inserts
                                                                                                                         and bound-ins:             0.0 pages
                                                                                                                         Supplements:               2.0
                                                                                                                         of which part supplements:           0.0
                                                                                                                      15	 Content analysis in 2020 = 522 pages
                                                                                                                           Line of business news       42     pages       =            8.0 %
                                                                                                                           New Bars                    38     pages       =            7.3 %
                                                                                                                           Gastronomy Trends          114     pages       =           21.9 %
                                                                                                                           Scene Guide                 62     pages       =           11.9 %
                                                                                                                           Management                  61     pages       =           11.7 %
                                                                                                                           Drinks                      98     pages       =           18.8 %
                                                                                                                           Food                        32     pages       =            6.1 %
                                                                                                                           Technology/Equipement       25     pages       =            4.8 %
                                                                                                                           Interior/Design             28     pages       =            5.3 %
                                                                                                                                                    = 500 pages           =           95.8 %
                                                                                                                      			                            + 11 pages Editorial
                                                                                                                      			                            + 11 pages Content

                                                                                                                                                      = 22 pages         =            4.2 %
                                                                                                                                                      = 522 pages        =          100.0 %
9
                                                                                                                                                                        GA STRO.CULTURE .NOW!

                          16 Circulation audited by:            (German Audit Bureau of Circulations)   19 Sectors / Branches of Industry / Specialized Areas / Professional Groups
                                                                                                        FIZZZ is aimed at the owners, operators and executive staff of trend-setting
                          17 Circulation analysis: Based on average copies                              “in” gastronomy, as well as restaurateurs who want to benefit from the input
                                                   per issue in period                                  of the future-orientated segment.
                                                   April 1. 2021 - June 30. 2021

                            Press run:                 6,000                                                                                                Percentage of actually
Circulation and                                                                                                                                             distributed copies
                                                                                                                        Recipient Groups
distribution analysis /     Total circulation:         5,911
Analysis of Readership                                   920 Mail subcriptions                                                                               Percentage        Copies
Structure                    Paid circulation:
                                                         158 and other sales
                                                       1,078
                                                                                                                                                                 47.3            2,796
                                                                                                                       – Mixed concepts
                             Free copies               4,833                                                                                                     29.9            1,767
                                                                                                                       – Restaurants
                                                          89 residual, file and reference copies                      – Bars / Clubs                            14.8              875
                                                                                                                       – Discotheques                             3.8              225
                                                                                                                       – Coffee Shops                             3.6              213
                          18 Breakdown of geographic distribution:                                                     – Franchise business                       0.6               35

                             Economic Region            Percentage of actually distributed copies
                                                                  Percentage            Copies          Total                                                   100.0           5,911
                            Federal Republic of Germany                97.9              5,788
                                                                                                        Characteristics 20 (Size of Business Unit), 21 (Position, Function, Profession),
                            Foreign circulation                         2.1                123
                                                                                                        22 (Education/Vocational Training), 23 (Age) and 24 (Size of Municipality) were
                            Total circulation                               100.0            5,911      not investigated because the benefits value of this specialised publication
                                                                                                        does not depend on these factors.
                            Nielsen-Region 1                                 17.8            1,030
                            Schleswig-Holstein, Hamburg, Bremen,
                            Lower Saxony
                            Nielsen-Region 2                                 25.3            1,464
                            North Rhine-Westphalia
                            Nielsen-Region 3a                                18.5            1,071
                            Hesse, Rhineland-Palatinate, Saarland
                            Nielsen-Region 3b                                13.9              806
                            Baden-Württemberg
                            Nielsen-Region 4                                 15.5              897
                            Bavaria
                            Nielsen-Region 5 a + b                            6.0              347
                            Berlin
                            Nielsen-Region 6                                  1.8              104
                            Mecklenburg-Western Pomerania,
                            Brandenburg, Saxony-Anhalt
                            Nielsen-Region 7                                  1.2               69
                            Thuringia, Saxony                                                             AMF
                            DOMESTIC                                        100.0            5,788
10
                                                                                                                                                                                                                                                                                                                             GA STRO.CULTURE .NOW!

                     1. For the purpose of the General Terms and Conditions of Business set              Before digital transmission of artwork, the customer must ensure that the        Any discount credits and subsequent discount debits will not be made until        20. Price changes for Advertisement Orders already placed are effective
                     forth below, an „Advertisement Order” is the contract made between the              transmitted data is free from computer viruses. If the publishing house          the end of the advertising year in all cases.                                     for entrepreneurs if they are announced by the publishing house at least
                     publishing house and the customer relating to the publication of one or             discovers a computer virus in a file that has been transmitted, it will delete                                                                                     one month before publication of the advertisement or other advertising
                     more advertisements or other advertising media (hereinafter together                the file without the customer being able to base any claims on such action.      14. In the event of payment default or deferral, customary bank interest          medium. The customer holds a right of rescission if prices are increased.
                     called “Advertisements”) by advertisers or other promoters (hereinafter             The publishing house reserves the right to make damages claims against           rates and the costs of collection will be charged. In the event of payment        The right of rescission must be exercised in writing within 14 days of receipt
                     together called “Advertisers”) in a magazine or newspaper with the aim              the customer if it has suffered a loss as a result of such computer viruses      default, the publishing house can postpone continued performance of               of notification of the price increase.
                                                                                                         transmitted by the customer.                                                     the ongoing order until payment has been made and can require advance
                     of dissemination.
                                                                                                         The customer shall pay the costs incurred by the publishing house for any        payment of the remaining adver­tisements.                                         21. If a joint discount is claimed for affiliated enterprises, written evidence
                     2. A “Closing” is a contract for the publication of several advertisements,         artwork amendments requested by the customer or for which said custo-            If there is justified reason to doubt the customer’s solvency, the publishing     of the group status of the Advertiser will be required. Affiliated enterprises
                     with due consideration of the discounts that are to be granted to the               mer is responsible. The features and quality of the advertisements or other      house has the right, even during the term of a Closing, to make the publi-        for the purpose of this provision are enterprises between which there is a

Standard Terms       Advertiser in accordance with the price list. Each publication is performed
                     upon call by the customer. No discounts will be granted to enterprises of
                                                                                                         advertising media are agreed to be those customary for the respective item
                                                                                                         pursuant to the data given in the price list and in the confirmation of order,
                                                                                                                                                                                          cation of further advertisements dependent on advance payment of the
                                                                                                                                                                                          sum by the advertising deadline and on settlement of outstanding invoiced
                                                                                                                                                                                                                                                                            capital participation of at least 50 per cent.
                                                                                                                                                                                                                                                                            For incorporated companies, group status is to be shown by confirmation

of Acceptance for    which the business purposes include placing Advertisement Orders for
                     several Advertisers to obtain a joint discount. If a right to call each adver-
                                                                                                         this being as far as possible in view of the artwork provided. This only
                                                                                                         applies insofar as the customer meets the publishing house’s specificati-
                                                                                                                                                                                          amounts, irrespective of the payment date originally agreed.
                                                                                                                                                                                          15. The publishing house will supply an advertisement proof on request.
                                                                                                                                                                                                                                                                            by an auditor or submission of the latest business report; for business
                                                                                                                                                                                                                                                                            partnerships, such status is to be shown by submission of an excerpt

Advertisements and   tisement is granted in a Closing, the Order must be completed within one            ons for preparation and supply of artwork.                                                                                                                         from the Trade Register. Such evidence must be furnished by no later than
                                                                                                                                                                                          Depending on the type and scope of the Advertisement Order, advertise-            the end of the advertising year. Evidence submitted at a later date cannot
                     year of publication of the first advertisement, insofar as the first advertise-
                                                                                                         9. Artwork will only be returned to the customer by special request. The         ment extracts, tear sheets or complete sample copies will be supplied.            be recognised in retrospect. Group discounts are always subject to the
Inserts              ment is called and published within one year of the contract being made.
                     3. If an Order pursuant to Nos. 1 and 2 is not performed due to circumstan-
                                                                                                         publishing house’s obligation to keep the artwork ends three months after        If a proof is no longer available, it will be replaced by legally binding
                                                                                                                                                                                          confirmation by the publishing house that the advertisement was published
                                                                                                                                                                                                                                                                            express written confirmation of the publishing house.
                                                                                                         initial publication of the advertisement.                                                                                                                          Group discounts are only granted for the duration of membership of the
                     ces for which the publishing house is not responsible, the customer must                                                                                             and disseminated.                                                                 group. Termination of group membership must be reported immediately;
                     reimburse to the publishing house the difference between the discount               10. If publication of the advertisement does not comply with the contrac-
                                                                                                                                                                                          16. Pursuant to Sentence 2, a reduction in the print run in the event of          group discounting ends with termination of group membership.
                     granted and the one corresponding with the actual purchase made, this               tually agreed features and quality or performance, the customer shall have
                                                                                                         a claim to a reduction in payment or to a non-defective substitute adverti-      a Closing covering several advertisements can justify a claim for price           22. The customer warrants that he possesses all the necessary rights for
                     being without prejudice to any other legal obligations. If nothing has
                                                                                                         sement or to substitute publication of the other advertising medium but          reduction if the overall average of the advertising year, beginning with the      placement of the advertisement. The customer is solely responsible for
                     been agreed to the contrary, the customer has a retrospective claim to
                                                                                                         only to the extent to which the purpose of the advertisement or the other        first advertisement, falls short of the guaranteed print run. A reduction in      the content and for the legal acceptability of both the written and pictorial
                     the discount corresponding to his actual purchase of advertisements
                                                                                                         advertising medium was adversely affected. The publishing house has              the print run only constitutes a defect justifying a price reduction if and       material provided for advertising and the supplied advertising media. Within
                     within one year.
                                                                                                         the right to refuse a substitute advertisement or substitute publication if      to the extent that                                                                the scope of the Advertisement Order, said customer will hold the publi-
                     4. For calculation of purchased quantities, text millimetre lines will be           - this involves an amount of work which, in view of the content of the          - it amounts to at least 20 % for a guaranteed print run of up to 50,000          shing house harmless in respect of all claims of third parties which may
                     converted into advertisement milli­metres in accordance with the price.                contractual obligation and the princip­les of good faith, is grossly out of   copies,                                                                           arise for reason of a breach of legal regulations, in particular a breach of
                                                                                                            proportion with the customer’s interest in performance or                     - it amounts to at least 15 % for a guaranteed print run of over 50,000           competitive and copyright law. In addition, the publishing house will be held
                     5. Orders for advertisements and external supplements which are only to be                                                                                           copies.
                                                                                                         - this would only be possible for the publishing house at a disproportio-                                                                                         harmless in respect of the costs of necessary legal defence. The customer
                     published or included in certain issues or certain editions or at certain loca-                                                                                      A reduction in the print run for the reasons given in Number 23 will not taken
                                                                                                            nately high cost.                                                                                                                                               has an obligation to support the publishing house in good faith with its legal
                     tions in the publication must be received by the publishing house in due time for                                                                                    into account. The guaranteed print run is the average print run specified in
                                                                                                         If the publishing house fails to place the substitute advertisement or publish                                                                                     defence against third parties, by providing information and documents.
                     the customer to be notified before the advertising deadline if the order                                                                                             the price list or in some other way or, if no print run has been specified, the
                                                                                                         the other advertising medium within the reasonable period that it has been                                                                                         The customer undertakes to pay the costs of publication of any necessary
                     cannot be performed in this way. Classified advertisements will be printed          allowed or if the substitute advertisement or publication is again defective,    average print run sold in the previous calendar year (for specialist magazi-      counterstatement at the adver­tising rate applicable at the time.
                     under the appropriate heading without any express agreement to this                 the customer has a right to a reduction in payment or rescission of the          nes, the average print run actually circulated, if applicable).                   The customer assigns to the publishing house all the utilisation, property
                     effect being ­required.                                                             order. The order cannot be rescinded in the event of minor defects in the        Any additional claims for price reductions relating to Closings are ruled out     protection and other rights under copyright law required for use of adverti-
                     Confirmations of placement are issued subject to reservation and place-             advertisement or publication of the other advertising medium. Any notices        if the publishing house notified the customer of the drop in the print run in     sing in print and online media of all kinds, including the internet, such rights
                     ments can be changed for technical reasons. The publishing house cannot             relating to non-apparent defects must be submitted within one year of the        due time for said customer to be able to rescind the contract before the          being in particular the right of reproduction, dissemination, assignment,
                     be held liable in such cases.                                                       beginning of the statutory limitation period.                                    advertisement was published.                                                      broad-casting, making publicly available, removal from a database and
                     6. Text-section advertisements are advertisements which are adjoined on at          Damages claims resulting from a positive breach of obligation, culpa in                                                                                            call. Said assignment is made to the extent necessary for performance of
                                                                                                                                                                                          17. For box number advertisements, the publishing house will apply the
                     least three sides by text and not other advertisements.                             contrahendo or an unlawful act are ruled out, including in the event of place-                                                                                     the order in terms of both time and content. The above rights are assigned
                                                                                                                                                                                          due care expected of a business professional to keeping and forwarding
                     If advertisements are of a design that is not identifiable as advertising,          ment of an order by telephone; damages claims resulting from impossibility                                                                                         without any geographical restriction in all cases.
                                                                                                                                                                                          offers on time. Registered and express letters sent in reply to box number
                     they will be clearly marked with the word “advertisement” by the ­publi­shing       of performance and default are limited to compensation for the foreseeable
                                                                                                                                                                                          advertisements will only be forwarded by standard post. Incoming post for         23. In the event of operational disruptions or in cases of force majeure,
                     house.                                                                              loss and the amount is restricted to the remuneration payable for the rele-
                                                                                                                                                                                          box number advertisements will be kept for four weeks. Any letters not            illegal labour disputes, unlawful seizure, traffic disruptions, a general shor-
                                                                                                         vant advertisement or supplement. This does not apply to intent and gross
                                                                                                                                                                                          collected during this time will be destroyed. The publishing house will return    tage of raw materials or energy and similar – both in the publishing house’s
                     7. The publishing house reserves the right to reject advertisements - inclu-        negligence on the part of the publishing house, its legal representatives
                                                                                                                                                                                          valuable documents but has no obligation to do so.                                operations and in external operations which the publishing house uses to
                     ding separate calls as part of a Closing – and orders for supplements if            and its vicarious agents. Liability of the publishing house for losses due to
                                                                                                                                                                                          In an individual agreement, the publishing house can be granted the right,        meet its obligations -, the publishing house has a claim to full payment of
                     the following applies:                                                              the lack of warranted features is not prejudiced. In addition, in commercial
                                                                                                                                                                                          as the customer’s representa­tive, to open the incoming offers instead            the published advertisements, provided that the published product was sup-
                     - their content breaches the law or public-authority regulations or                 transactions, the publishing house will not be liable for gross negligence
                                                                                                                                                                                          and in the declared interest of the customer. No letters in excess of the         plied by the publishing house with 80 % of the print run sold on average in
                     - the Deutscher Werberat (German Advertising Standards Council) has                of vicarious agents either; in other cases, liability to merchants for gross
                                                                                                                                                                                          acceptable DIN A4 format or products or book and catalogue consignments           the last four quarters or warranted in some other way. If smaller quantities
                        objected to their content in complaint proceedings or                            negligence is limited in its scope to the foreseeable loss, this being up to
                                                                                                                                                                                          or packages will be forwarded or accepted. However, acceptance and                were supplied by the publishing house, the invoice amount will be reduced
                     - the publishing house cannot reasonably be expected to publish them in            the amount of the relevant advertisement payment.
                                                                                                                                                                                          forwarding can be agreed in exceptional cases if the customer pays the            in the same ratio as that of the guaranteed sold or warranted print run to
                        view of their content, design, origin or technical form or                       The publishing house is liable in accordance with legal regulations for
                                                                                                                                                                                          charges/costs thus incurred.                                                      the print run actually supplied.
                     - they are advertisements containing advertising of or for third parties.          claims under the Product Liability Act and for injury to life, body or health.
                     Orders for other advertising media will only become binding for the publi-          Notices of defects – except for non-apparent defects – must be submitted         18. The law of the Federal Republic of Germany applies to the                     24. In compliance with Section 33 of the Bundesdatenschutzgesetz (BDSG;
                     shing house upon submission and approval of the sample.                             within four weeks of receipt of the invoice and proof. All claims made           Advertisement Order.                                                              Federal Data Protection Act), we advise that the necessary customer and
                     Advertisements containing advertising of or for third parties (co-operative         against the publishing house based on breaches of contractual obligations        The place of performance is the seat of business of the publishing house.         delivery data is stored with the help of electronic data processing for the
                     advertising) are subject in each single case to prior written acceptance by         are subject to a time limitation of one year as of the statutory start of the    In business transactions with merchants, legal bodies and special assets          purposes of the business relationship.
                     the publishing house. Such acceptance entitles the publishing house to              period of limitation, unless they are due to action with intent.                 under public law, the legal venue for filing legal action is the seat of busi-
                     make an extra charge for co-operative advertising.                                                                                                                   ness of the publishing house. If publishing house claims are not asserted in
                                                                                                         11. Test proofs will only be supplied upon express request. The customer is
                     Supplements of which the format or design gives the reader the impression                                                                                            dunning proceedings, the legal venue for non-merchants shall be determi-
                                                                                                         responsible for the correctness of the returned test proofs. The publishing
                     of being part of the newspaper or magazine or which contain external                                                                                                 ned by their place of residence.
                                                                                                         house will make all the corrections of which it is notified by the advertising
                     advertisements can be rejected by the publishing house for such ­reasons.                                                                                            If the residence or customary whereabouts of the customer, including non-
                                                                                                         deadline or within the period allowed when the test proofs were sent.
                     The customer will be notified immediately of the rejection of an advertise-                                                                                          merchants, is not known when the legal action is filed or if the customer
                     ment or other advertising medium.                                                   12. If no special size rulings apply, invoice calculation will be based on the   has moved his residence or customary whereabouts outside the jurisdiction
                                                                                                         actual printing height as customary for the type of advertisement.               of the law since the contract was made, the publishing house’s seat of
                     8. Solely the customer is responsible for on-time supply and flawless quality                                                                                        business is agreed to be the legal venue.
                     of suitable artwork or other advertising media. If artwork for advertisements       13. The invoice must be paid within the period stated in the price list,
                     is supplied in a digital form, the customer must ensure that it is as required,     unless a different payment period or an advance payment has been agreed          19. Advertising agents and agencies have an obligation to comply with
                     in particular that it complies with the publishing house’s format or technical      in writing in individual cases. Possible discounts for early payment will be     the publishing house’s price list in their offers, contracts and invoices
                     specifications and is provided in due time before the start of publication.         granted as per the price list.                                                   for Advertisers.
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