Rates & Data : January 2020 - SkyTALK Online
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Rates & Data : January 2020 YOUR AIRPORT & SEA ISLAND COMMUNITY CONNECTION
SkyTalk : Background
SkyTalk is an established airport BONUS HOUSEHOLD
community newspaper founded READERSHIP
and owned by Westco Marketing Additionally, household copies are
Ltd, which has been published delivered door to door to the Sea
continuously since 1994. Island residential community of
Burkville. (330 households with
ESTABISHED 780 readers. These readers were
It is recognised as the official not included in the survey).
newspaper of Vancouver
International Airport (YVR). BILLION DOLLAR PLUS
Published monthly, it serves EXCLUSIVE MARKET
the interest of the Richmond The Sea Island community is made
neighborhood community of Sea up of 24,000 employees working
Island. in more than 400 businesses
with combined annual earnings
LOYAL READERSHIP in excess of $1 billion annually.
Readership is primarily YVR is Canada’s second busiest
airport employees (74%) with airport with 25 million passengers,
passengers(26%) a secondary 228,000 tonnes of cargo and more
major audience. Monthly bulk than 296,000 aircraft take-offs
distribution is delivered to and landings from four Terminals
dedicated SkyTalk racks and and four FBO’s. Total economic
delivered door-to-door to offices impact is $16 billion into the
throughout Sea Island plus Canadian economy.
targeted selected Richmond
location.
EXCLUSIVE AUDIENCE
This niche market is reached
exclusively by SkyTalk through
monthly print editions, bulk
delivered free for daily pickup by
qualified readers. SkyTalkonline
.com is updated weekly and
contains an archive of past
editions employing easy- to- read
page-turning software using the
Issuu publishing platform. www.
issuu.com/skytalk
Source: YVR independent readership survey March 2013.
Survey : 18,270 Total Readers
Percentage
AGE: 25
-‐
44
45
-‐
64
15
-‐
24
65
-‐
74
75
Plus
15 – 24 years . . . . . . . . . 8%
25 – 44 years . . . . . . . . 53%
45 – 64 years . . . . . . . . 31%
65 - 74 years . . . . . . . . . 7%
75 plus years . . . . . . . . 1%
Sales
GENDER:
Male
Female
Male . . . . . . . . . . . . . . . 60%
Female . . . . . . . . . . . . . 40%
Sales
HOUSEHOLD INCOME:
1st uder
50-‐75
75-‐125
over
Less than $50K . . . . . . 17%
$50K – $75K . . . . . . . . . 61%
$75K - $125K . . . . . . . . .16%
$125K plus . . . . . . . . . . 7%
Survey : 18,270 Total Readers
Sales
Readers:
Sisland
other
Sea Island
Employees . . . . . . . . . . 74%
Travellers /
Airport Meeters &
Greeters . . . . . . . . . . . . 26%
Sales
READER HABITS:
Where SkyTalk
is read
1st Qtr
2nd
Qtr
3rd
Qtr
At YVR workplace . . . 67%
Public transit . . . . . . . . 17%
At home . . . . . . . . . . . . 16%
READERSHIP: Sales
How much of each
issue read?
Sisland
other
Entire publication . . . 77%
Certain sections . . . . . 23%
Survey : 18,270 Total Readers
FREQUENCY:
Number of issues read out of 12.
Note: 49% read moreSales
than 6 issue per year.
3 or less . . . . . . . . 27%
5 issues . . . . . . . . 24%
6 -101stissues
3
OR
L .
. . . 29%
All 125
issues . . . . 20%
10-‐Jun
12
MUN ITY CON
NEC TION
Happy
ISLA ND COM r
YOU R AIR
POR T & SEA
New Yea
2014
ARY
JANU
E.COM
NLIN
ALKO
SKYT
Airlines:
fleet
Air Canada
renewal PG 5
YVR
oach to
al appr
Forecast: its new
delivery of
airlines take
7 on fin
t- and ser-
and more comfor plan routes
aircraft and
eing 78
tint, cleaner balance
systems, cabin altitude es for the
able air, lower vice schedul
JAL’s Bo
With its modern logy er, quieter
ride.
i- engine techno and a smooth of 2014. its
aviation enthus advanced introdu ce
the work with
munity of composite
struc-
JAL will YVR will
International d—is thrilled and unique YVR- to host official
asts—me include Dreamliner iner to the airline partners , including
Vancouver in the the Dreamliner
to
Boeing’s 787 range in 787-8 Dreaml a phased events
ushered e ture, using ral
in Airport (YVR) to welcom nd, big-jet NRT route inaugu
it Dreamliner
with Craig Richmo series delivers with one .
Airlines prof Year of the cement
YVR,” said
and CEO, Vancou
ver
a mid-size airplan
e, all while approach,
beginning
Monday s and
tours and contests
s on YVR’s
Year of
s’ announ nt speed, on Update
2014 PG 6 Japan Airline
begin Boeing
787 preside
rity. “Japan
Airpor t Autho ted travel- achieving
Mach 0.85
cy and
weekly flight
to its daily
flights by
the Dreaml
iner will be
shared
that it will
its daily non- s has connec unmatc hed fuel efficien t. extending k, online at
yvr.ca,
on Airline and er comfor in SkyTal
operations and n Vancouver improved passeng March 2014. liner service om and through
between YVR lers betwee 45 aboard the
new
JAL’s Dream follow ed skytalkonline.c ls.
stop service 1968. After Customers media channe
nt: Airport (NRT), Tokyo since tial ed to be YVR’s social
Governme Tokyo’s Narita y, February history and
close enjoy a substan n is expect 787
years of great aircraft will nal Boeing
beginning
Monda are so to the in-cabi by additio
flights, we improvement wider aisles, s, as other
YVR
3, 2014. to 23,000 next with announcement
al will mark
the celebrate JAL’s experience, le
pleased to s with adjustab
This inaugur
nada
aircraft
ed arrival of
a the latest in larger window
s to Ca
first-ever schedul iner to YVR. chapter with
Airway
technology.”
Dreaml
Boeing 787 ver’s com-
“Metro Vancou
Nippon
Electronic
travel
welcocustom me All
applicati
on
PG 8 YVR to 2014 to reach
ers in central
also throug hout
with but year,
It’s a new of All
Tokyo,
thanks to ANA’s
introduction Japan and Asia and interna-
marking the
ion histo
ry: s (ANA) new strong domest
ic
BC aviat Nippon Airway ser- ks,” said
Craig
p year-round tional networ nt and CEO,
daily non-sto Tokyo preside
n YVR and Richmond, ity.
vice betwee t (HND)
on Airport Author
Haned a Airpor Vancouver to fly to YVR
March 30,
2014. “ANA’s decision our position
service marks ens
The new further strength a’s gateway cultural
to Canada. Americ history of
significant
liveries
flight as North Pokémon the
ANA’s first to the Asia-P
acific in special of long- ic links. As
flight is expect- of choice Boeing 747s the launch and econom y,
ANA’s new jobs both
Two ANA announce from rgest econom
ing e 356 region.” Airport (NRT), ional services world’s third-la businesses
Trail-blaz ed to generat hotels, than 23,600 International haul internat said B.C.
in B.C.’s With more approximately Vancou ver,” Japan offers e
at YVR and on Sea which is located Tokyo to and nities to increas
pioneers PG 14 restaurants,
shops and tourist
1,494
peopl e worki ng
is one of British 60 kilome
tres from
Tokyo’s , president
Osamu Shinobe uver will be many opportu
taking advant
age
adding to the Island, YVR ic and core. Origina
lly the
CEO, ANA.
“Vanco exports by d for ener-
attractions, created by ia’s key econom downtown tion in Canada
already Columb tional airport for
first destina of its high deman ls,
local jobs to Japan.
In generators. main interna in the
we are confide
nt es, raw materia
t guide: existing flights daily flights employment e NRT opened for ANA, and gy resourc tional
Restauran daily servic Tokyo until just 15 will be d and interna
YVR’s three The new e by is located that passeng er demand
in seafoo $101-
total,
generate an
esti- made possibl 1978, HND s core. in Japan but In 2012,
to Japan will to HND is to Canada’s from Tokyo’ high, not only educat ion. exports
illion in wages, liberalization kilometres airport cities.” worth of B.C. 3
$64.8-m recent with busiest Asian s h million
mated
in taxes and agreem ent It is the second other
nd Brit
i e page
busiest
Japan a
See Welcom
$36.1- million added Gross air-ser vice e YVR’s the fourth
It will increas in Asia and a long and
illion in Japan. Tokyo by Colum bia have
$99.3-m for the y to in the world.
Produc t pleased to
READING OTHER
Domes tic overall capacit g
“We are very
Health
complementin
province. 30 per cent, Narita
offer service to
&YVR
service will
TRADESHOW
t, lunch, “This new existing daily
Breakfas ses more options
dinner 17 B.C. busines
ACCESSIS
FREE
PG
ERENCE 7
EXPO+CONF+30, 2014
AGE
SEE P
RICHMOND NEWSPAPERS
JAN UAR Y 29
ENTION C
ENTRE W
EST
ER CONV
VA NCOU V
M
CANADA.CO
OLOGISTICS
WWW.CARG
nal Airport.
r Internatio
on for Vancouve
cal designati
nal aeronauti
the internatio
* YVR is
16% . . . . . . . . Richmond News
10% . . . . . . . . . Richmond Sentinel
Note: Unduplicated Readers: 84% of SkyTalk Readers do not
read the Richmond News community newspaper. 90% do
not read the Richmond Sentinel community newspaper
(*Estimate based on duplicated Richmond area specific drop
locations).
READER FORMAT PREFERENCE
85% . . . . . . . . Like tabloid format
15% . . . . . . . . Would prefer a smaller format.
READER PLATFORM PREFERENCE
60% . . . . . . . . Prefer Print
40% . . . . . . . . Prefer Online
Combo Advertising Rates
Effective Jan 1, 2020
&
Your Airport & Sea Island
Community Connection
TWO NEWSPAPERS – TWO ADS – ONE ORDER
ONE INVOICE – RATE DISCOUNTS
DISCOUNTED SAVINGS TOTAL RATE IF
SIZE COMBO RATE PER INSERTION PURCHASED SEPARETLY
Full Page . . . . . . . . . . . . . 935 . . . . . . . . . . . . . . . .165 (15%) . . . . . . . . . . . . . . . 1,100
1/2 Page . . . . . . . . . . . . . . 620 . . . . . . . . . . . . . . . 105 (14%) . . . . . . . . . . . . . . . . 725
1/4 Page . . . . . . . . . . . . . . 395 . . . . . . . . . . . . . . . . 70 (15%) . . . . . . . . . . . . . . . . 465
1/8 Page . . . . . . . . . . . . . . 245 . . . . . . . . . . . . . . . . . 4o (14%) . . . . . . . . . . . . . . . . 285
Front Banner . . . . . . . . 445 . . . . . . . . . . . . . . . . 50 (10%) . . . . . . . . . . . . . . . . 495
ALL RATES Per Insertion. Max one insertion (2 ads) per month. Custom sizes
quoted separately.
FREQUENCY: Sentinel twice monthly – 24X. Sea Island SkyTalk monthly – 12X
FREE PRODUCTION: All necessary ad resizing to fit publication formats
completed at no additional charge.
MECHANICAL INFO: SKYTALK SENTINEL
Full Page 9.75”x 15.5” 10” x 10.2”
1/2 Page 9.75” x 8” 10” x 5”
1/4 Page 4.75”x 7.75” 4.93” x 5”
1/8 Page 4.75” x 3.75 4.93 x 2.4”
Front Page Banner: 9.75” x 1.5” 10” x 1.5”
DISTRIBUTION:
SkyTalk Sea Island -10k copies monthly.
Richmond Sentinel – 15K copies twice-monthly.
Total Non- Duplicated-25K copies per insertion.
ESTIMATED COMBO READERSHIP:
40K plus. CPM: $23. CPR: 2.33 cents.
BONUS FREE WEBSITE LINKS:
skytalkonline.com + richmondsentinel.ca
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