Rates & Data : January 2020 - SkyTALK Online

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Rates & Data : January 2020 - SkyTALK Online
Rates & Data : January 2020

YOUR AIRPORT & SEA ISLAND COMMUNITY CONNECTION
Rates & Data : January 2020 - SkyTALK Online
SkyTalk : Background

SkyTalk is an established airport     BONUS HOUSEHOLD
community newspaper founded           READERSHIP
and owned by Westco Marketing         Additionally, household copies are
Ltd, which has been published         delivered door to door to the Sea
continuously since 1994.              Island residential community of
                                      Burkville. (330 households with
ESTABISHED                            780 readers. These readers were
It is recognised as the official      not included in the survey).
newspaper of Vancouver
International Airport (YVR).          BILLION DOLLAR PLUS
Published monthly, it serves          EXCLUSIVE MARKET
the interest of the Richmond          The Sea Island community is made
neighborhood community of Sea         up of 24,000 employees working
Island.                               in more than 400 businesses
                                      with combined annual earnings
LOYAL READERSHIP                      in excess of $1 billion annually.
Readership is primarily               YVR is Canada’s second busiest
airport employees (74%) with          airport with 25 million passengers,
passengers(26%) a secondary           228,000 tonnes of cargo and more
major audience. Monthly bulk          than 296,000 aircraft take-offs
distribution is delivered to          and landings from four Terminals
dedicated SkyTalk racks and           and four FBO’s. Total economic
delivered door-to-door to offices     impact is $16 billion into the
throughout Sea Island plus            Canadian economy.
targeted selected Richmond
location.

EXCLUSIVE AUDIENCE
This niche market is reached
exclusively by SkyTalk through
monthly print editions, bulk
delivered free for daily pickup by
qualified readers. SkyTalkonline
.com is updated weekly and
contains an archive of past
editions employing easy- to- read
page-turning software using the
Issuu publishing platform. www.
issuu.com/skytalk

                                        Source: YVR independent readership survey March 2013.
Rates & Data : January 2020 - SkyTALK Online
Survey : 18,270 Total Readers

                         Percentage	
  

AGE:                                                                        25	
  -­‐	
  44	
  

                                                                            45	
  -­‐	
  64	
  

                                                                            15	
  -­‐	
  24	
  

                                                                            65	
  	
  -­‐	
  74	
  

                                                                            75	
  Plus	
  

                    15 – 24 years . .  .  .  .  .  .  .  .     8%
                    25 – 44 years .  .  .  .  .  .  .  .       53%
                    45 – 64 years .  .  .  .  .  .  .  .       31%
                    65 - 74 years . .  .  .  .  .  .  .  .     7%
                    75 plus years  .  .  .  .  .  .  .  .      1%
                                   Sales	
  

GENDER:

                                                                                            Male
                                                                                            Female	
  

                    Male  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 60%
                    Female  .  .  .  .  .  .  .  .  .  .  .  .  . 40%

                                   Sales	
  
HOUSEHOLD INCOME:

                                                                                         1st uder	
  
                                                                                         50-­‐75	
  
                                                                                         75-­‐125	
  
                                                                                         over

                    Less than $50K  .  .  .  .  .  . 17%
                    $50K – $75K .  .  .  .  .  .  .  .  . 61%
                    $75K - $125K  . . . . . . . . .16%
                    $125K plus  .  .  .  .  .  .  .  .  .  . 7%
Rates & Data : January 2020 - SkyTALK Online
Survey : 18,270 Total Readers

                                      Sales	
  

Readers:

                                                                           Sisland	
  
                                                                           other	
  

                         Sea Island
                         Employees .  .  .  .  .  .  .  .  .  . 74%
                         Travellers /
                         Airport Meeters &
                         Greeters .  .  .  .  .  .  .  .  .  .  .  . 26%
                                      Sales	
  
READER HABITS:
Where SkyTalk
is read

                                                                           1st Qtr	
  
                                                                           2nd	
  Qtr	
  
                                                                           3rd	
  Qtr	
  

                         At YVR workplace  .  .  . 67%
                         Public transit .  .  .  .  .  .  .  . 17%
                         At home .  .  .  .  .  .  .  .  .  .  .  . 16%

READERSHIP:                           Sales	
  
How much of each
issue read?

                                                                           Sisland	
  
                                                                           other	
  

                         Entire publication  .  .  . 77%
                         Certain sections .  .  .  .  . 23%
Rates & Data : January 2020 - SkyTALK Online
Survey : 18,270 Total Readers

FREQUENCY:
Number of issues read out of 12.
Note: 49% read moreSales	
  
                     than 6 issue per year.

                                                                                                                                    3 or less .  .  .  .  .  .  .  .                                                                                                                                    27%
                                                                                                                                    5 issues .  .  .  .  .  .  .  .                                                                                                                                     24%
                                                                                                                                    6 -101stissues
                                                                                                                                                 3	
  OR	
  L . 	
   .  .  .                                                                                                                            29%
                                                                                                                                    All 125	
  issues  .  .  .  .                                                                                                                                       20%
                                                                                                                                                                               10-­‐Jun	
  
                                                                                                                                                                               12	
  
                                                                                                                                                                         MUN ITY CON
                                                                                                                                                                                                     NEC TION
                                                                                                                                                                                                                                             Happy
                                                                                                                                        ISLA ND COM                                                                                                r
                                                                              YOU R AIR
                                                                                                         POR T & SEA
                                                                                                                                                                                                                                            New Yea
                                                                                                                                                                                                                   2014
                                                                                                                                                                                             ARY
                                                                                                                                                                        JANU

                                                                                       E.COM
                                                                  NLIN
                                                       ALKO
                                           SKYT
                                           Airlines:

                                                              fleet
                                                Air Canada
                                                renewal                  PG   5
                                                                                                                                          YVR
                                                                                                                                  oach to
                                                                                                                           al appr
                                                 Forecast:                                                                                                                                                                                                                                                     its new
                                                                                                                                                                                                                                                                                                 delivery of
                                                                                                                                                                                                                                                                                  airlines take
                                                                                                                   7 on fin
                                                                                                                                                                                                                                                                          t-                                   and ser-
                                                                                                                                                                                                                                                      and more comfor                            plan routes
                                                                                                                                                                                                                                                                                   aircraft and

                                                                                                            eing 78
                                                                                                                                                                                                                                        tint, cleaner                                                           balance
                                                                                                                                                                                                                       systems,                            cabin altitude                          es for the
                                                                                                                                                                                                                                         able air, lower                            vice schedul

                                                                                                    JAL’s Bo
                                                                                                                                                                                                  With its modern            logy                       er, quieter
                                                                                                                                                                                                                                                                     ride.
                                                                                                                                                                                    i-                      engine techno                 and a smooth                               of 2014.                          its
                                                                                                                                                               aviation enthus                advanced                                                     introdu ce
                                                                                                                                                                                                                                                                          the                            work with
                                                                                                                                                munity of                                                      composite
                                                                                                                                                                                                                            struc-
                                                                                                                                                                                                                                               JAL will                                   YVR will
                                                                                                                         International                                 d—is thrilled           and unique                                                               YVR-                              to host official
                                                                                                                                                asts—me include                                                       Dreamliner                          iner to the                 airline partners , including
                                                                                                         Vancouver                 in the                         the  Dreamliner
                                                                                                                                                                                      to
                                                                                                                                                                                                       Boeing’s 787 range in                787-8 Dreaml           a   phased                        events
                                                                                                                         ushered                               e                                ture,                                                      using                                ral
                                                                          in                          Airport (YVR)                              to welcom                           nd,                          big-jet                    NRT route                                 inaugu
                                                                    it                                                Dreamliner
                                                                                                                                     with                          Craig Richmo                  series delivers                                                      with one                               .
                                                       Airlines prof                                  Year of the                  cement
                                                                                                                                                  YVR,” said
                                                                                                                                                                and  CEO, Vancou
                                                                                                                                                                                      ver
                                                                                                                                                                                                  a mid-size airplan
                                                                                                                                                                                                                        e, all while         approach,
                                                                                                                                                                                                                                                        beginning
                                                                                                                                                                                                                                                                 Monday    s and
                                                                                                                                                                                                                                                                                        tours and contests
                                                                                                                                                                                                                                                                                                      s on YVR’s
                                                                                                                                                                                                                                                                                                                     Year of
                                                                                                                       s’ announ                            nt                                                                 speed,                        on                               Update
                                                       2014                         PG   6             Japan Airline
                                                                                                                      begin Boeing
                                                                                                                                        787        preside
                                                                                                                                                                         rity. “Japan
                                                                                                                                                    Airpor t Autho ted travel-                     achieving
                                                                                                                                                                                                                Mach 0.85
                                                                                                                                                                                                                                cy and
                                                                                                                                                                                                                                              weekly flight
                                                                                                                                                                                                                                                         to its daily
                                                                                                                                                                                                                                                                       flights by
                                                                                                                                                                                                                                                                                          the Dreaml
                                                                                                                                                                                                                                                                                                        iner will be
                                                                                                                                                                                                                                                                                                                      shared
                                                                                                        that it will
                                                                                                                            its daily non-                    s  has  connec                        unmatc   hed fuel efficien t.              extending                                               k,  online at
                                                                                                                                                                                                                                                                                                                      yvr.ca,
                                                                                                                        on                          Airline                             and                              er comfor                                                         in SkyTal
                                                                                                         operations                      and                          n Vancouver                    improved passeng                           March 2014.         liner service                            om and through
                                                                                                                         between YVR                 lers betwee                          45                          aboard the
                                                                                                                                                                                                                                    new
                                                                                                                                                                                                                                                    JAL’s Dream follow ed                   skytalkonline.c                  ls.
                                                                                                          stop service                                                   1968. After                      Customers                                                                                          media channe
                                                                  nt:                                                        Airport (NRT),           Tokyo since                                                                    tial                   ed to be                         YVR’s social
                                                       Governme                                            Tokyo’s Narita y, February                                    history and
                                                                                                                                                                                        close                       enjoy a substan n            is expect                      787
                                                                                                                                                       years of great                                 aircraft will                                            nal Boeing
                                                                                                            beginning
                                                                                                                         Monda                                                         are so                           to the in-cabi            by additio
                                                                                                                                                                       flights, we                     improvement wider aisles,                                  s, as other
                                                                                                                                                                                                                                                                               YVR
                                                                                                             3, 2014.                                   to 23,000                         next                       with                          announcement
                                                                                                                                al will mark
                                                                                                                                             the                       celebrate JAL’s                  experience,                       le
                                                                                                                                                         pleased to                                                      s with adjustab
                                                                                                                  This inaugur
                                                                                                                                                                       nada
                                                                                                                                                                                        aircraft
                                                                                                                                  ed arrival of
                                                                                                                                                a                         the latest in                  larger window
                                                                                                                                                                s to Ca
                                                                                                              first-ever schedul iner to YVR.             chapter with

                                                                                                                                                          Airway
                                                                                                                                                           technology.”
                                                                                                                            Dreaml
                                                                                                               Boeing 787              ver’s com-
                                                                                                                    “Metro Vancou
                                                                                                                                                   Nippon
                                                             Electronic
                                                                        travel
                                                                                                                  welcocustom me All
                                                             applicati
                                                                      on
                                                                                                 PG   8 YVR to 2014 to reach
                                                                                                                                    ers in central
                                                                                                                                 also throug hout
                                                                                                             with            but   year,
                                                                                                                       It’s a new             of All
                                                                                                                                                                   Tokyo,
                                                                                                                                                                                      thanks to ANA’s
                                                                                                                                 introduction                       Japan and Asia and interna-
                                                                                                                     marking the
                                                                        ion histo
                                                                                        ry:                                           s (ANA) new                    strong domest
                                                                                                                                                                                        ic
                                                             BC aviat                                                Nippon Airway               ser-                                   ks,” said
                                                                                                                                                                                                     Craig
                                                                                                                                    p year-round                      tional networ nt and CEO,
                                                                                                                      daily non-sto            Tokyo                                preside
                                                                                                                                      n YVR and                        Richmond,                         ity.
                                                                                                                        vice betwee           t (HND)
                                                                                                                                                             on                       Airport Author
                                                                                                                         Haned a Airpor                                 Vancouver             to fly to YVR
                                                                                                                         March 30,
                                                                                                                                       2014.                            “ANA’s decision our position
                                                                                                                                             service marks                                   ens
                                                                                                                              The new                                    further strength a’s gateway                                                                                                                                     cultural
                                                                                                                                                  to Canada.                          Americ                                                                                                                                 history of
                                                                                                                                                                                                                                                                                                                significant
                                                                                                                                                                                                                                                                            liveries
                                                                                                                                          flight                          as  North                                                                              Pokémon                                                                        the
                                                                                                                           ANA’s first                                                   to the Asia-P
                                                                                                                                                                                                         acific                                     in special                                 of long-                         ic links. As
                                                                                                                                                flight is expect-          of choice                                                Boeing 747s                                 the launch                       and econom                       y,
                                                                                                                                ANA’s new               jobs both
                                                                                                                                                                                                                       Two ANA                                      announce                        from                            rgest econom
                                                                            ing                                                               e   356                       region.”                                                     Airport (NRT),                            ional services                 world’s third-la businesses
                                                                  Trail-blaz                                                ed to generat                    hotels,                              than 23,600           International                                haul internat                   said                         B.C.
                                                                                                                                               in B.C.’s                         With more                                                   approximately                         Vancou ver,”                   Japan offers                       e
                                                                                                                             at YVR and                                                                 on Sea           which is located                             Tokyo to                         and                         nities to increas
                                                                  pioneers                                    PG   14         restaurants,
                                                                                                                                               shops    and tourist
                                                                                                                                                                1,494
                                                                                                                                                                              peopl   e    worki ng
                                                                                                                                                                                                is one of British         60 kilome
                                                                                                                                                                                                                                       tres from
                                                                                                                                                                                                                                                     Tokyo’s                             , president
                                                                                                                                                                                                                                                                      Osamu Shinobe uver will be                   many opportu
                                                                                                                                                                                                                                                                                                                                  taking advant
                                                                                                                                                                                                                                                                                                                                                  age
                                                                                                                                              adding to the                   Island, YVR                    ic and                     core. Origina
                                                                                                                                                                                                                                                        lly the
                                                                                                                                                                                                                                                                       CEO, ANA.
                                                                                                                                                                                                                                                                                     “Vanco                        exports by              d for ener-
                                                                                                                               attractions,                created by                     ia’s key econom                  downtown                                                        tion in Canada
                                                                                                                                              already                          Columb                                                      tional   airport  for
                                                                                                                                                                                                                                                                            first destina                           of  its high deman                ls,
                                                                                                                                local jobs               to Japan.
                                                                                                                                                                     In                          generators.                main interna                       in      the
                                                                                                                                                                                                                                                                                          we are confide
                                                                                                                                                                                                                                                                                                           nt                      es, raw materia
                                                                           t guide:                                              existing flights daily flights                 employment                          e                        NRT opened                 for ANA, and                                 gy resourc                  tional
                                                                  Restauran                                                                                                                         daily servic            Tokyo until                   just 15                                     will be                 d and interna
                                                                                                                                         YVR’s      three                            The new                     e by                        is  located                 that  passeng er demand
                                                                                                                                                                                                                                                                                                             in       seafoo                      $101-
                                                                                                                                  total,
                                                                                                                                                      generate an
                                                                                                                                                                    esti-                        made possibl                1978, HND                     s core.                           in Japan but                             In 2012,
                                                                                                                                   to Japan will                                 to HND is                to Canada’s                      from Tokyo’                    high, not only                               educat ion.                exports
                                                                                                                                                        illion in wages,                   liberalization                     kilometres                    airport                      cities.”                                worth of B.C.            3
                                                                                                                                             $64.8-m                              recent                          with                             busiest                        Asian                       s h       million
                                                                                                                                    mated
                                                                                                                                                           in taxes and                             agreem ent                 It is the second                            other
                                                                                                                                                                                                                                                                                               nd Brit
                                                                                                                                                                                                                                                                                                            i                                    e page
                                                                                                                                                                                                                                                            busiest
                                                                                                                                                                                                                                                                                Japan a
                                                                                                                                                                                                                                                                                                                                   See Welcom
                                                                                                                                     $36.1- million added Gross                    air-ser vice                e YVR’s                          the fourth
                                                                                                                                                                                              It will increas                   in Asia and                                                        a long and
                                                                                                                                                 illion   in                        Japan.                    Tokyo   by                                                    Colum    bia have
                                                                                                                                     $99.3-m                       for the                              y to                     in the world.
                                                                                                                                                       Produc t                                                                                          pleased to

READING OTHER
                                                                                                                                      Domes tic                                      overall capacit                    g
                                                                                                                                                                                                                                      “We are very

                                                                                                                                                                                                                                                                                                                   Health
                                                                                                                                                                                                       complementin
                                                                                                                                       province.                                      30 per cent,                  Narita
                                                                                                                                                                         offer                          service to

                                                                                                                                                                                                                                                                             &YVR
                                                                                                                                                            service will
                                                                                                                                                                                                                                                                    TRADESHOW
                                                                                  t, lunch,                                                  “This new                                 existing daily
                                                                          Breakfas                                                                         ses more options
                                                                          dinner                                           17            B.C. busines
                                                                                                                                                                                                                                                                      ACCESSIS

                                                                                                                                                                                                                                                                        FREE
                                                                                                                        PG

                                                                                                                                                        ERENCE                                                                                                                                                                                          7
                                                                                                                                               EXPO+CONF+30, 2014
                                                                                                                                                                                                                                                                                                                                   AGE
                                                                                                                                                                                                                                                                                                                             SEE P

RICHMOND NEWSPAPERS
                                                                                                          JAN    UAR      Y 29
                                                                                                                             ENTION C
                                                                                                                                      ENTRE W
                                                                                                                                              EST
                                                                                                                     ER CONV
                                                                                                           VA NCOU V
                                                                                                                                           M
                                                                                                                      CANADA.CO
                                                                                                     OLOGISTICS
                                                                                             WWW.CARG
                                                                                                                                                                nal Airport.
                                                                                                                                                    r Internatio
                                                                                                                                     on for Vancouve
                                                                                                                        cal designati
                                                                                                           nal aeronauti
                                                                                             the internatio
                                                                                  * YVR is

     16%  . . . . . . . . Richmond News
     10% . . . . . . . . . Richmond Sentinel
Note: Unduplicated Readers: 84% of SkyTalk Readers do not
read the Richmond News community newspaper. 90% do
not read the Richmond Sentinel community newspaper
(*Estimate based on duplicated Richmond area specific drop
locations).

READER FORMAT PREFERENCE
     85%  . . . . . . . . Like tabloid format
     15%  . . . . . . . . Would prefer a smaller format.

READER PLATFORM PREFERENCE
     60% . . . . . . . . Prefer Print
     40% . . . . . . . . Prefer Online
Rates & Data : January 2020 - SkyTALK Online
Combo Advertising Rates

    Effective Jan 1, 2020

                                       &
Your Airport & Sea Island
Community Connection

    TWO NEWSPAPERS – TWO ADS – ONE ORDER
    ONE INVOICE – RATE DISCOUNTS
                                      DISCOUNTED                             SAVINGS                              TOTAL RATE IF
    SIZE                              COMBO RATE                           PER INSERTION                      PURCHASED SEPARETLY

    Full Page . . . . . . . . . . . . . 935 . . . . . . . . . . . . . . . .165      (15%) . . . . . . . . . . . . . . . 1,100
    1/2 Page . . . . . . . . . . . . . . 620 . . . . . . . . . . . . . . . 105      (14%) . . . . . . . . . . . . . . . .  725
    1/4 Page . . . . . . . . . . . . . . 395 . . . . . . . . . . . . . . . . 70     (15%) . . . . . . . . . . . . . . . . 465
    1/8 Page . . . . . . . . . . . . . . 245 . . . . . . . . . . . . . . . . . 4o   (14%) . . . . . . . . . . . . . . . . 285
    Front Banner  . . . . . . . . 445 . . . . . . . . . . . . . . . . 50            (10%) . . . . . . . . . . . . . . . . 495

    ALL RATES Per Insertion. Max one insertion (2 ads) per month. Custom sizes
    quoted separately.
    FREQUENCY: Sentinel twice monthly – 24X. Sea Island SkyTalk monthly – 12X
    FREE PRODUCTION: All necessary ad resizing to fit publication formats
    completed at no additional charge.

    MECHANICAL INFO:                                      SKYTALK                             SENTINEL
    Full Page                                             9.75”x 15.5”                        10” x 10.2”
    1/2 Page                                              9.75” x 8”                          10” x 5”
    1/4 Page                                              4.75”x 7.75”                        4.93” x 5”
    1/8 Page                                              4.75” x 3.75                        4.93 x 2.4”
    Front Page Banner:                                    9.75” x 1.5”                        10” x 1.5”

                                                DISTRIBUTION:
                                                SkyTalk Sea Island -10k copies monthly.
                                                Richmond Sentinel – 15K copies twice-monthly.
                                                Total Non- Duplicated-25K copies per insertion.
                                                ESTIMATED COMBO READERSHIP:
                                                40K plus. CPM: $23. CPR: 2.33 cents.

                                                BONUS FREE WEBSITE LINKS:
                                                skytalkonline.com + richmondsentinel.ca
Rates & Data : January 2020 - SkyTALK Online Rates & Data : January 2020 - SkyTALK Online Rates & Data : January 2020 - SkyTALK Online Rates & Data : January 2020 - SkyTALK Online
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