Ready. Set. Travel! Tourism is set to skyrocket - AA
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“ Ready. Set. Travel! Tourism is set to skyrocket. ”
Lower South Island
Must-Do’s Guide
Put your business in plain sight and
advertise in this upcoming guide
Distributed in October 2021
50,000 copies Minimum
Circulated throughout New Zealand to Information
Centres, i-SITEs, AA Centres, Airports, Accommodation
Providers, Tourist Attractions and more...
Media Kit 2022
LOWER SOUTH ISLAND MUST-DO'S
KEY INFORMATION Partner with a market-leading
New Zealand brand and a
Nationwide Distribution
champion of domestic tourism
AA Traveller App - Link to e-book The ultimate resource for travellers, this regional guide
helps holidaymakers plan their ideal trip. It’s FREE to pick up,
annually updated and packed with travel ideas, destination
Advert Repeated FREE OF CHARGE in e-book
information, detailed maps and expert advice.
A4 size – Glossy – Full Colour – Magazine-style BELOW: Queenstow
Lower South Island
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Cluthanz.co
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in spring
Queesntown
Lower South Island
Advertising Section at End of Each Region
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startling revelatio
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were so darn
LOWER SOUTH
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Welcome to the
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big bag of
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and every one
mixed tricks
surprise you.
of them will
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ISBN > 978-1-98-85 Lakes and
Automobile From the Southern
Embedded QR Codes
© The New Zealand d 2020. Otago, Clutha
Association Incorporate Fiordland, to
All rights reserved. d, we’ve listed
logo and the
Tourism and Southlan
AA and the AA
registered trademarks
and e, activity and
pictogram are BLACK every experienc
n YELLOW & to make
the colour combinatio
of The New Zealandd. accommodation
are trademarks expectations.
your trip excel
Association Incorporate
Automobile
has been taken
in of our must-
While every care this guide, the Don’t miss any
of s listed
the compilation accept responsibility do’s in the township
publishers cannot changes since going maps to plot
for inaccuracie
s or
loss arising below; use the
for consequential s, your next
your route, plan
to press, or
or other inaccuracie
from such changes consequential get going.
loss direct or adventure and
or any other with information
arising in connection is no
publication. There guide to
provided in the in this
for advertisers
requirement for AA Members;
some
provide discounts s
offer concession
individual advertisersare indicated in their
these
and details of
CONTENTS
listings.
was provided
Must-Do’s Specific to Each Region
advertisements
All content in 41 Ranfurly
.
by advertisers • Milford Sound
No part of this 26 Manapōuri 42 CLUTHA DISTRICT
MUST-
All rights reserved. reproduced (except
be
publication may the purpose of review), 6 NEED TO KNOW 28 OTAGO
for 42 Balclutha
brief passages system or transmitted ISLAND
stored in a retrieval 7 LOWER SOUTH 30 Ōamaru
by any means,
electronic, 43 THE CATLINS
in any form or REGIONAL MAP
DO’S
, recording
mechanical, photocopyprior written 31 WAITAKI DISTRICT 43 Owaka • Curio
Bay
LAKES
or otherwise,
without
10 SOUTHERN • Lake Ohau
permission of the publishers. 31 Moeraki • Ōmarama 44 SOUTHLAND
DISTRICT
12 WANAKA DISTRICT Waikouaiti
• Ōtematata •
by
October 2020
Published in
Publishing, on Drive, • Makarora 44 Gore
AA Tourism
2, 61 Constellati 12 Lake Hawea 32 DUNEDIN
Level 1, Building
North Shore
0632. 45 Invercargill
Mairangi Bay,
FIORDLAND
001, North Shore
0745. 13 Wanaka 36 Mosgiel
PO Box 101
F. 09 966 8721 WN DISTRICT 47 Bluff • Riverton
T. 09 966 8720 15 QUEENSTO 37 Otago Peninsula
ages@aa.co.nz
E. tourism.im 48 Stewart Island
veller.co.nz 16 Arrowtown
W. www.aatra 38 CENTRAL OTAGO
Advertising
Enquiries: 18 Queenstown 39 Alexandra
• Clyde
T. 09 966 8720
24 FIORDLAN
D Rail Trail • Cromwell 3
les@aa.co.nz 40 Otago Central
E. tourism.sa
Kiwi Gems
Lake Wanaka 24 Te Anau
Discover our
COVER IMAGE
© Getty Images
.nz
aatraveller.co
Maps with Must-Do’s Pinpointed 2
Local Highlights & Hidden Gems
New Zealand Road Rules
MUST-
DO’S Things to See & Do
Where to Stay
LOWER SOUTH ISLAND MUST-DO'S
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EIGHTH page FULL page Or let us do it for you
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Queries
QUARTER page DOUBLE page Email all material and any questions regarding your
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*TEMPLATE EXAMPLE Includes: KEY DATES
XYZ MOTEL • Establishment name
• Studio, 1, 2 and 3-room units. Family units and contact details
Material Required
with shub baths.
• Free WiFi. Guest laundry. Pets by
• 35 words of text
arrangement. BBQ. Outdoor swimming pool. • Photo or business logo
Continental breakfast. Sky 50+.
• Tariff: $140-$250 (1-4 persons). • Up to 3 affiliated logos WITHIN 14 DAYS AFTER SIGNING
123 Barry Ave, Mairangi Bay • P: +64 9 123 4567 • Res: 0800 123 4567 • Qualmark logo if unless an alternative date is supplied
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CROSS REFERENCE EXAMPLE
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$
165 OCTOBER 2021
LOWER SOUTH ISLAND MUST-DO'S
FLIP
Survey of ST UST
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YOUR FRE
GUIDE
U
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YOUR FRE
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EDITION
de 2021/22
M Os DOs
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AA Members - 2020 Featuring
• Regiona
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to See and
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Routes
Do
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Featuring
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• Things
l Maps &
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Routes
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AA MEMBER
“ ST
E COPY
MUO
YOUR FRE
2021
I find them very
useful both for planning the
trip and being at the place. s
Ngā Hae
New Zea
renga
land Cycle
Trails’ Gre
at Rides
D
The guides help to build
”
the excitement!
“
AA MEMBER
r
l Partne
When we sent a survey to a random sample of
r.co.nz Nationa
Route Desc
riptions aatravelle
d Rides •
Heartlan es to Stay
t Rides & Do • Plac
g the Grea to See and
Featurin • Things
Safety Tips
• Maps •
Members aged 18+ from all across New Zealand to ask
specifically about AA maps and travel guides, we were
heartened to learn that a third of Members have used
one in the last 12 months. Most (59%) picked them up
from an AA Centre. Most used them for travel planning; L
OFFICIAR
VISITOE
GUID
a bit over half used them while travelling. 2021
And get this: more than 80% of those who have used an
AA Traveller guide made an enquiry with an advertiser,
”
searched online for more information or made a
booking as a result of seeing an ad in the guide.
ESS 29-03-21
KATH WEBSTER,
EDITOR AA TOURISM PUBLISHING LTD
LOWER SOUTH ISLAND MUST-DO'S
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