Reaiming RE-AIM: Using the Model to Plan, Implement, and Evaluate the Effects of Environmental Change Approaches to Enhancing Population Health

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FRAMING HEALTH MATTERS

Reaiming RE-AIM: Using the Model to Plan, Implement, and
Evaluate the Effects of Environmental Change Approaches to
Enhancing Population Health
 Diane K. King, PhD, Russell E. Glasgow, PhD, and Bonnie Leeman-Castillo, PhD

                                                                                                                the issues and recommendations are also ap-
      The RE-AIM (reach, effectiveness, adoption, implementation, maintenance)
                                                                                                                plicable to social environment interventions,
   framework, which provides a practical means of evaluating health interventions,
   has primarily been used in studies focused on changing individual behaviors.                                 and intended or unintended social conse-
   Given the importance of the built environment in promoting health, using RE-                                 quences of interventions are included within
   AIM to evaluate environmental approaches is logical. We discussed the benefits                               the RE-AIM model. Our specific goals are to
   and challenges of applying RE-AIM to evaluate built environment strategies and                               provide a rationale for using RE-AIM to plan
   recommended modest adaptations to the model. We then applied the revised                                     and evaluate built environment changes that
   model to 2 prototypical built environment strategies aimed at promoting                                      promote health behavior, discuss definitions
   healthful eating and active living. We offered recommendations for using RE-                                 and measures of the dimensions of RE-AIM
   AIM to plan and implement strategies that maximize reach and sustainability,                                 and propose adaptations to them, illustrate
   and provided summary measures that public health professionals, communities,
                                                                                                                applications of the dimensions through exam-
   and researchers can use in evaluating built environment interventions. (Am J
                                                                                                                ples of built environment changes, and estab-
   Public Health. 2010;100:2076–2084. doi:10.2105/AJPH.2009.190959)
                                                                                                                lish practical RE-AIM summary measures
                                                                                                                for built environment interventions.

The RE-AIM (reach, effectiveness, adoption,            to evaluate programmatic and policy9 interven-           ROLE OF THE BUILT ENVIRONMENT
implementation, maintenance) framework1 was            tions addressing a wide range of health condi-           IN PUBLIC HEALTH
developed to enhance the impact of health pro-         tions (e.g., diabetes, obesity, and hypertension)10–12
motion interventions by evaluating the dimen-          and health behaviors (e.g., physical activity, di-          The increased understanding among behav-
sions considered most relevant to real-world           etary behaviors, and smoking).13–15                      ioral scientists, public health practitioners, and
implementation, such as the capacity to reach             Despite RE-AIM’s efficacy as a public health          planning experts of the built environment’s role
underserved populations and to be adopted              planning and evaluation framework, it has not            in promoting healthy behavior and reducing
within diverse settings.2,3 Briefly, the reach         been formally applied to interventions target-           health risks (e.g., pollution, inactivity, acci-
dimension of the framework refers to the per-          ing the social or built (i.e., manmade features of       dents)19 offers an opportunity to use a transdisci-
centage and characteristics of individuals receiv-     the environment that provide the settings for            plinary approach to addressing major risk factors
ing the intervention; effectiveness refers to the      human activity)16,17 environment. As public              associated with many of the leading causes of
impact of the intervention, including anticipated      health continues to expand its focus beyond              death (e.g., cancer, respiratory and heart diseases,
as well as unanticipated outcomes; adoption            surveillance and epidemiology to address root            unintentional injuries).20 Furthermore, because
concerns the percentage and representativeness         factors affecting community health, we need              emphasizing the physical location where individ-
of settings that adopt the intervention; imple-        models that help frame the planning and imple-           uals encounter an intervention will influence
mentation refers to the consistency and cost of        mentation of multilevel health interventions and         which populations are reached, how often they
delivering the intervention; and maintenance re-       guide comprehensive evaluations of the pro-              are reached, and whether the environmental
fers to long-term sustainability at both the setting   cesses, effects, and outcomes18 associated with          change has a positive, neutral, or negative effect
and individual levels (see http://www.re-aim.org       such interventions. Holistic evaluations of              (e.g., does transit-oriented development21 in-
for more information about the framework.).1,4,5       changes in public spaces (e.g., changes in trans-        crease a community’s access to desirable retail
   The RE-AIM model was intended to guide              portation and land use) are critical given the           services or lead to gentrification and displace-
planning and evaluation of evidence-based in-          complexity of such changes and their strong              ment of low-income residents?22), strategic selec-
terventions6,7 that address the different levels       potential to positively affect social capital and        tion of the location for the built environment
of the socioecological model, such as those that       cohesion or to exacerbate social and health              change during the planning stage is critical.
target individual health behavior change by            inequities.                                                 As a result of public concern about obesity
increasing intrapersonal, organizational, and             Here we focus on applying RE-AIM to built             and health disparities and the inequitable
community resource support.8 It has been used          environment interventions, although many of              burden of chronic diseases, especially in poor

2076 | Framing Health Matters | Peer Reviewed | King et al.                                    American Journal of Public Health | November 2010, Vol 100, No. 11
FRAMING HEALTH MATTERS

neighborhoods,23,24 there is social pressure on          3. What agencies are responsible for imple-                  Continuing with the active transportation
policymakers to address local inequities related            menting the change?                                   example, assessing effectiveness may require
to accessing healthful food and safe physical            4. What agencies are responsible for main-               measuring whether there are different effects
activity venues.19,25–28 Recommendations for                taining the change?                                   across different subgroups9 (e.g., did the in-
evidence-based environmental changes priori-             5. What funding needs to be secured to im-               stallation of bike lanes, sidewalks, and destina-
tized by the Centers for Disease Control and                plement and maintain the change?                      tions increase active transportation or reduce the
Prevention in a recent report addressing obe-                                                                     number of car trips among those who will most
sity29 included improved geographic availability                                                                  benefit, and were there any unintended nega-
of full-service grocery stores30,31 and farmers’         ADAPTING RE-AIM FOR BUILT                                tive outcomes,42 including social justice issues?).
markets32 to ensure communities’ access to               ENVIRONMENT INTERVENTIONS                                Thus, measuring whether a built environment
healthful, affordable foods. The report also rec-                                                                 change results in health behavior changes among
ommended increased residential access to                     Applying RE-AIM to evaluate built environ-           the members of the target population may re-
nearby (i.e., within a half-mile) public outdoor         ment changes is not straightforward for several          quire data collection methods that have origins in
recreational facilities33 and improved infrastruc-       reasons. Each RE-AIM dimension, although                 urban planning and marketing research (as
ture (e.g., bike lanes, sidewalks) for active trans-     conceptually the same as originally defined by           opposed to health research methods, wherein
port.34–37                                               Glasgow et al.,1 requires assessment indicators          known participants volunteer for programs).43
   Successful implementation of such projects            different from those used for evaluating pro-                Some methods that have been used with
could be aided by the use of a planning and              grams or treatments (Table 1).                           success in such instances include systematic
evaluation framework that explicitly requires                For example, reach (absolute number, per-            observational approaches such as behavior
identification of the target population, as well as      centage, and representativeness of those af-             mapping, in which the number and character-
appropriate settings, institutions, and partners,        fected by the environmental change) is chal-             istics of people using the space and the way
with the goal of increasing the probability that         lenging to calculate when considering potential          they use the space are sampled and recorded at
the project will maximize access and health              and actual users of public space. To paraphrase          various times44; telephone or door-to-door sur-
outcomes in a sustainable way. The RE-AIM                a line from the movie Field of Dreams (Univer-           veys in which household data are gathered45;
framework fits well given its attention to the           sal Pictures, 1989), ‘‘If you build it, will they        and street-intercept survey techniques to collect
representativeness of both participants and              come?’’ is the reach question relevant for built         data from potential users.46 Street-intercept sur-
settings or, in the present case, the interven-          environment interventions. For example, if               veys have been shown to be more successful
tion’s geographic location and the agents in-            a neighborhood makes environmental im-                   than are telephone interviews in capturing a rep-
volved.1 Application of the model requires               provements such as sidewalk and bike lane                resentative sample of the target population
knowledge of or collection of data on the target         additions and traffic calming initiatives (e.g., stop    within specific geographic boundaries, especially
population and the potential settings and orga-          signs, curb extenders) to increase active (i.e.,         in the case of low-income and culturally diverse
nizations (e.g., clinics, worksites, schools) that can   pedestrian and bike) transportation, who is              populations, among whom face-to-face methods
implement the intervention. Defining and speci-          being reached? Identifying the target population         may promote trust.
fying target populations and institutional               that could potentially use the sidewalks and bike            Adoption from the RE-AIM perspective has
‘‘adopters’’ is less clear, however, in the planning     lanes—in this case, residents of the neighbor-           traditionally been defined with respect to the
of built environment interventions, as described         hood where improvements were made—and                    settings (e.g., worksites, clinics, schools) in
subsequently.                                            then capturing who actually uses them requires           which programmatic or policy changes take
   Jilcott et al.9 offered recommendations for           collecting data on the target population and then        place. Similar to reach at the individual level,
applying RE-AIM to health policies, and their            conducting observational or survey research              adoption can be used to evaluate the charac-
initial set of background questions provided             before and after installation.                           teristics of institutions or organizations that
a useful starting point for considering the com-             In instances in which geographic boundaries          adopt or decline the intervention and whether
plexities of built environment interventions             for the designated target population are not             those that adopt it are representative of all
intended to change behavior and, by so                   clearly defined, researchers will often use buffer       eligible or invited institutions or organizations.
doing, improve health. These questions                   zones, or circular areas, around the specific            Identification of potential adopters is less
(reworded to fit built environment issues) are           geographic location approximating the catch-             concrete in the case of changes in the built
as follows:                                              ment area for expected users.41 The size of the          environment, in which key adopters may
                                                         buffer zone may vary according to the ubiquity           change over the course of the project.
1. Whose health behaviors and health are to be           of the destination (e.g., coffee shop vs specialty           The process of changing public spaces to
   improved?                                             food store), its importance to a community’s daily       promote health behaviors involves a geo-
2. What stakeholders need to be included in              life, and the location of the intended users (target     graphic component (i.e., where the project is
    the planning process, and what agencies are          population). Thus, a coffee shop’s buffer zone           built influences the populations that are
    responsible for approving the environmen-            may be a few blocks, and a specialty food store’s        reached) as well as a multiagency component
    tal change?                                          buffer zone may be the entire city.                      (i.e., specific agencies have the authority to

November 2010, Vol 100, No. 11 | American Journal of Public Health                                       King et al. | Peer Reviewed | Framing Health Matters | 2077
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    TABLE 1—Definitions, Challenges, and Metrics of Applying RE-AIM to Built Environment Projects

    RE-AIM Dimension                           Definition                                     Questions and Challenges                                  Built Environment–Specific Metricsa

    Reach                   No. of people and percentage of the target           If space is redesigned to improve accessibility          Estimate number of people reached based on the population
                               population affected and the extent to which           to the community, how can it be calculated              living or working within a specific distance of the change,
                               the individuals reached are representative            whether people who live and work nearby visit?          observe and describe visitors at varied times and days
                               and include those most at risk.                                                                               of the week, conduct intercept surveys to determine
                                                                                                                                             whether people visiting are from the surrounding
                                                                                                                                             neighborhoods, use setting-level proxies such as sales
                                                                                                                                             receipt volumes or daily usage, and track changes in reach
                                                                                                                                             over time.
    Effectiveness           A measure of effects on health behaviors,            Users of the space may demonstrate both                  Observe and map population behaviors (both positive and
                               including positive, negative, and                     desirable and undesirable behaviors, so                 negative) occurring before and after the environmental
                               unanticipated consequences.                           does the change produce equal effects                   change, document how robust or consistent the outcomes
                                                                                     across subgroups?                                       are across key subgroups, assess any unanticipated
                                                                                                                                             consequences (including both positive and negative
                                                                                                                                             behaviors), enlist adopters/agencies to help describe and
                                                                                                                                             quantify behaviors (e.g., food purchases, park attendance)
                                                                                                                                             before and after the change, identify public data sources
                                                                                                                                             (e.g., crime or accident data) that can be used to quantify
                                                                                                                                             changes.
    Adoption (inclusion     No. and percentage of settings participating,        Because settings do not ‘‘adopt’’ built                  Assess the representativeness of those making
        and approval)          and the extent to which the settings                  environment changes, who are the adopters               decisions with regard to selection of the setting and
                               selected are representative of settings               (e.g., target population, business owners,              design of the change; assess the inclusion of those
                               that the target population will                       city council)?                                          needed to approve the project (city council,
                               use or visit.                                                                                                 neighborhood association), implement the change
                                                                                                                                             (public works), and maintain the space (parks and
                                                                                                                                             recreation, police); planning stage—calculate the
                                                                                                                                             percentage of key stakeholders involved; implementation
                                                                                                                                             stage (qualitative)—evaluate whether the agency or group
                                                                                                                                             approving the change is viewed positively, and if it is able
                                                                                                                                             to maintain the change?
    Implementation          Level of adherence to implementation                 When the environmental project is completed,             Are standards or guidelines for implementing or
      (installation)           principles or guidelines, the extent to             does it meet established design principles or             installing the built environment change followed or
                               which all versus selected elements are                plans for attracting visitors from the target           only partially implemented? Do barriers or
                               implemented, and the cost.                            population? Are the ongoing costs                       deterrents to use remain (address via intercept
                                                                                     sustainable?                                            surveys and observations)? Where and when is the
                                                                                                                                             cost of change incurred? Who pays? Document
                                                                                                                                             other changes needed to support the project (e.g.,
                                                                                                                                             law enforcement or traffic engineering).
    Maintenance             Individual level—individuals continue to             What agencies or groups are in a position to             Individual level—the long-term impact on health behaviors as
      (sustainability)         exhibit the desired health behavior changes         monitor individual behavior and setting                   novelty erodes (6 months or more after installation).
                            Setting level—change is maintained and                   maintenance over time? Is there a policy or          Setting level—the approving/enforcing agency
                               deterioration or development of new barriers          program in place that will support ongoing              continues to provide upkeep and necessary support
                               to use is prevented or mitigated.                     improvements and maintenance to sustain use             (e.g., lighting, police patrol), and budget and staff
                                                                                     and address evolving issues not initially               are allocated each year to ensure that space is
                                                                                     anticipated? Are there adequate resources               maintained.
                                                                                     and plans for covering ongoing
                                                                                     maintenance costs?

    Note. Resources for evaluating built environment interventions include Active Living Research,38 the King County Food and Fitness Initiative,39 and the Project for Public Spaces.40
    a
     Can also be used to assess change over time in each dimension.

2078 | Framing Health Matters | Peer Reviewed | King et al.                                                            American Journal of Public Health | November 2010, Vol 100, No. 11
FRAMING HEALTH MATTERS

approve the change being made and the know-          maintenance often requires the involvement of         establishing ways to frequently report progress
how and resources to implement and maintain          community members and public entities to              and celebrate the achievement of milestones are
it over time). Policymakers, planners, traffic       preserve the quality of the space and to prevent      important for projects that may require months
engineers, law enforcement personnel, resi-          other changes that create obstacles and di-           or even years to complete.58
dents, and other stakeholders should be in-          minish its use by the target population.                  To demonstrate how the revised RE-AIM
volved in site selection as well as the design and      Economic pressures on communities,                 framework can be applied to built environment
evaluation of the project.47 Diffusion of the        changes in neighborhood demographics, crime,          interventions, we described 2 exemplars based
intervention to other settings may be less im-       and upkeep are factors that influence contin-         on composites of actual community strategies
portant than ensuring widespread community           ued use of public spaces. Thus, the RE-AIM            employed in Colorado during the past 3 years
access and attending to unforeseen conse-            framework needs to be modified to include             (see http://www.livewellcolorado.org). These
quences for adjacent property owners (e.g.,          diverse indicators such as factors that influence     exemplars are also summarized in Table 2. The
a park that increases the number of cars parked      construction and maintenance costs.56 Engag-          example strategies have been endorsed by the
on adjacent streets).                                ing citizen groups, law enforcement officials, and    Centers for Disease Control and Prevention
   The implementation dimension of RE-AIM            local government representatives at the initiation    as ways to combat obesity29 and are repre-
has traditionally been used to examine the           of the project; providing a mechanism for col-        sentative of built environment strategies now
consistency with which an intervention is de-        lecting systematic cost (e.g., annual upkeep) and     being implemented by communities across the
livered and the cost of such delivery. Although      usage data; and creating long-term plans to           country. The first strategy, ‘‘farmers’ market,’’
the evidence supporting built environment            monitor environmental or social changes that          addresses barriers related to fruit and vegetable
changes is increasing,48–51 there has been a lack    may threaten continued appropriate use of the         access and consumption. The second strategy,
of research on the ways in which study findings      space will help ensure its maintenance.               ‘‘complete streets,’’ encourages active transport.
are translated and adapted to ensure that such
changes produce desired improvements in health       USING RE-AIM TO DESIGN AND PLAN                       Farmers’ Market
behaviors. In addition, the agents involved in       SUSTAINABLE ENVIRONMENTAL                                A coalition was formed to address obesity
implementing changes may vary according to the       CHANGES                                               issues in a low-income community. Plans were
stage of implementation, and not all of these                                                              drafted for an evening farmers’ market that
agents may be well versed in best practices             One advantage of built environment inter-          would be situated in a centrally located church
related to health promotion.                         ventions is that they can influence the behavior      parking lot to address the lack of a grocery store
   The complexity of implementing wide-scale         of large and diverse segments of the popula-          within the predominantly Latino neighborhood.
changes in public spaces was underscored             tion. In addition, once built, such projects are      The coalition defined the denominator for
when the Americans with Disabilities Act (104        likely to be sustained, although maintenance          calculating reach as the estimated number of
Stat 327) was implemented in 1990.52 Cities          will be required to retain their intended use.        households within 1 mile (1.6 km) of the pro-
needed to evaluate and communicate compli-           Because construction costs for built environ-         posed market site, given that households beyond
ance standards across agencies and organizations     ment changes can be high, careful planning that       1 mile tended to be composed of non-Latino
with differing goals and priorities (e.g., govern-   includes the intended users as well as those          Caucasians, a group that was not the primary
ment, planners, engineers, transportation, law       who will need to approve, construct, and              focus of the market. Plans to track customers
enforcement, and people with disabilities). Pub-     maintain the environmental change is essential.       included observing the number of visitors to the
lished best practices for changing public spaces,       Each dimension of the RE-AIM framework             market (i.e., to estimate the numerator for reach)
including design principles and research-based       can be used as a blueprint for planning (Table        and using vendor sales information to determine
evaluation guidelines, are available23,44,53–55;     2). We recommend planning for evaluations of          the volume of fruit and vegetable purchases.
however, there is a need for assessment of the       the intervention from the start,7 including              To ensure that the farmers’ market would be
degree of fidelity to these principles, how they     identifying metrics readily available from public     approved and would appeal to the target
are translated in diverse situations, and the sub-   sources (e.g., crime and accident statistics), and    population, the following partners were in-
sequent effects on health behaviors when they        identifying means by which behaviors can be           cluded in the planning process: the neighbor-
are only partially followed.                         tracked routinely and efficiently (e.g., store and    hood association, the police department, the
   Maintenance includes assessment at both the       restaurant register receipts, electronic benefit      parent–teacher organization, local family
individual level (i.e., are desired health behav-    transfer machines at farmers’ markets that allow      farmers and ranchers, the church priest, and
iors sustained?) and the setting level (i.e., do     use of food stamps, and routine customer sur-         a nearby Latino social organization. The
adopting institutions integrate the intervention     veys). Training community groups in the use of        implementation was assessed in both quanti-
into regular practices and provide staffing and      qualitative methods, such as systematic observa-      tative and qualitative terms. Quantitative data
budgetary support?). In the case of built envi-      tion and walkability audit tools44,57 may en-         included number of vendors per week and
ronment interventions, individual maintenance        courage the involvement of the community in           variety of fruits and vegetables offered. Qualita-
implies continued use of the space by a high         maintaining the environmental change (Table 1).       tive data included information gathered from
percentage of the target population. Setting         Finally, identifying milestones up front and          a focus group of community members formed to

November 2010, Vol 100, No. 11 | American Journal of Public Health                                King et al. | Peer Reviewed | Framing Health Matters | 2079
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    TABLE 2—Application of RE-AIM to the 2 Example Built Environment Strategies

     RE-AIM Dimension                           Planning Stage                                     Farmers’ Market                                          Complete Streets

   Reach                     Identify target population whose health
                                or health behavior could benefit.
      Numerator                                                                   Postimplementation observation of no. of               Postimplementation observation of no. of visitors
                                                                                     shoppers at various times and days and                 per day arriving at the retail district at various
                                                                                     assessment of their demographics (age,                 times and assessment of their demographics
                                                                                      gender, race).                                         (age, gender, race).
      Denominator                                                                 All residents residing within 1 mi of the market.      All residents within 3 mi of the surrounding retail
                                                                                                                                            district.
   Effectiveness             Identify desired health or behavioral outcomes       Average number and percentage of market                Average number of visitors per day who walk, bike,
                                and estimate probability that target                 customers per day who purchase fruits and              or take public transportation to commute to
                                population will engage in those behaviors if         vegetables, changes over time with regard to           the retail district; increases in observed foot
                                the environmental change is made (with               volume of fruit and vegetable sales (as a proxy        and bike traffic; increase in public
                                consideration of cultural norms, convenience,        for direct measurement of consumer eating              transportation volume to the revitalized retail
                                and alternatives).                                   behaviors), increased perceived access to              district; decreases in observed motor vehicle
                                                                                     fruits and vegetables among patrons of the             traffic to destinations within the revitalized
                                                                                     market (market survey), and data collected via         district; and decreased accidents involving
                                                                                     intercept surveys of residents living within 1 mi      pedestrians or bicyclists and cars.
                                                                                     of the market.
   Adoption                  Identify and include key stakeholders to ensure
      (inclusion/approval)      that the project is designed to fit the target
                                population and that all the organizations
                                needed to approve the project (city council,
                                neighborhood association), implement the
                                change (public works), and maintain the space
                                (parks and recreation, police) are involved.
      Numerator                                                                   Planning stage—residents/target population are         Planning stage—agencies, organizations, and
                                                                                     included to allow an understanding of                  residents/target population are involved in
                                                                                     preferences and to address potential barriers.         planning the project.
                                                                                  Approval stage—agencies and organizations approve      Approval stage—agencies and organizations
                                                                                     use of the space for a farmers’ market.               necessary for approving the project see it through.
                                                                                  Implementation stage—vendors accept                    Implementation stage—extent to which project is
                                                                                     invitation to sell their produce at the market.        approved as planned and resources are
                                                                                                                                            approved to support implementation of the change.
      Denominator                                                                 Planning stage—comprehensive list of agencies          Planning stage—comprehensive list of agencies
                                                                                     and organizations are invited to participate in        and organizations are invited to participate in
                                                                                     establishing the farmers’ market.                      the design of the revitalization project.
                                                                                  Approval stage—the goal is to ensure that the          Approval stage—the goal is to ensure that the
                                                                                     correct agencies and stakeholders are                  correct agencies and stakeholders are involved.
                                                                                     involved.
   Implementation            Identify standards and guidelines, including         Postimplementation—the extent to which setting         Planning stage—setting for project addresses
                                universal design and smart growth principles;        for farmers’ market addresses transportation,          transportation, type of retail, pricing, and other
                                perform health impact assessment to minimize         pricing, and other barriers to food access for         barriers for both target population and retailers.
                                unintended adverse consequences; anticipate          target population; the variety of fruits and        Implementation stage—necessary supports and
                                barriers and delays that might affect costs and      vegetables and local foods are consistently            resources are consistently provided (e.g., clean-up,
                                timelines; and provide a forum for airing            available; linguistic and culturally competent         police patrols, lighting).
                                community concerns and unanticipated backlash.       customer service in place; and that food is
                                                                                     handled safely.

                                                                                                                                                                                        Continued

2080 | Framing Health Matters | Peer Reviewed | King et al.                                                    American Journal of Public Health | November 2010, Vol 100, No. 11
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   TABLE 2—Continued

   Maintenance            Identify and include in planning all agencies
                             or groups that may be in a position to
                             monitor usage of the space and its
                             maintenance over time.
      Individual                                                               Postimplementation—customers continue to              Postimplementation—customers continue to visit
                                                                                 purchase or increase demand for fruits                 central retail district via foot, bike, or public
                                                                                 and vegetables.                                        transport.
      Setting                                                                  Postimplementation—farmers’ market vendors            Postimplementation—retail establishments continue to
                                                                                 continue to offer fresh fruits and vegetables          thrive and attract local customers, and annual
                                                                                 and increase or maintain profits.                      budget and staff resources continue to be allocated
                                                                                                                                        to maintaining the environmental change.

help provide an understanding of food needs,                   personnel, and traffic engineering personnel),                    the criteria met. Scores can then be averaged
pricing, and the optimal location for the market.              representatives of businesses (chamber of                         across all dimensions. In Table 3, the complete
Maintenance plans were not discussed, although                 commerce, grocery stores, and restaurants),                       streets and farmers’ market examples just de-
a potential future need to relocate the market                 and resident groups (bicycle organizations,                       scribed are used to assign a score to each RE-
was raised as a result of concerns about liability             seniors groups, and neighborhood associa-                         AIM dimension, as well as a summary score
from the church and complaints about increased                 tions). The coalition charged with implement-                     that allows for comparison between these 2
traffic from some of the neighbors.                            ing the project assessed fidelity to smart growth                 very different projects.
                                                               principles by evaluating the city’s master plan                       We calculated reach by observing and
Complete Streets                                               and recommending ways to adapt it to meet                         counting the number of visitors to either the
   This strategy applied smart growth princi-                  land use guidelines. Maintenance plans in-                        farmers’ market or the revitalized retail district
ples54 related to land use planning and transit-               cluded ongoing tracking of perceived barriers                     and dividing this value by the number of people
oriented development to revitalize a city’s central            and business satisfaction and profitability; this                 residing in the predesignated geographic area.
retail district and encourage commerce in a his-               information was collected through town hall                       We calculated effectiveness as the proportion of
toric low-income area. Plans called for the                    meetings hosted by the coalition and the city                     visitors engaged in the desired health behavior
surrounding street network to be retrofitted                   council. The ultimate goal was to add language                    (i.e., purchasing fruit and vegetables or actively
according to complete streets guidelines, which                to the city’s master plan to ensure application                   commuting to the retail district).
promote roadway designs that increase safety                   of smart growth and complete streets principles                       Adoption was calculated as the percentage
and accessibility for users (e.g., bicyclists, pedes-          to all future land use projects (Table 2).                        of invited agencies and individuals participat-
trians, transit users, and motorists) of all ages and                                                                            ing in the planning and approval process (in-
abilities. Complete streets designs typically in-              QUANTIFYING RE-AIM: THE                                           cluding those involved in implementing and
clude sidewalks wide enough to accommodate                     BOTTOM LINE                                                       maintaining the change). We rated implemen-
wheelchair users, bike lanes, and traffic calming                                                                                tation using an anchored scale based on the
elements (e.g., reduced speed limits). Because                    Given the diversity of environmental ap-                       extent to which implementation deviated from
public transportation improvements associated                  proaches and the potential cost and time                          preestablished criteria (e.g., for the farmers’
with the revitalized space served residents within             commitment associated with projects that in-                      market, adherence to the planned number of
3 miles, the target population was defined by the              volve changes to the built environment, one                       vendors and the diversity and cost of food and,
city as those living within a 3-mile buffer. A                 practical use of RE-AIM is to compare projects                    for the complete streets example, adherence
desired behavioral outcome was an increase in                  whose target populations and target behaviors                     to established design guidelines).
active transportation behaviors among individ-                 differ. Three straightforward ways of provid-                         Finally, we estimated maintenance using
uals commuting to the revitalized district.                    ing a ‘‘bottom-line’’ summary score are poten-                    a similarly constructed anchored scale based
   Bicyclist, pedestrian, and transportation data              tially appropriate.                                               on the likelihood that the environmental
were assessed through periodic observations                                                                                      change (and resulting reach and effective-
and intercept surveys conducted within the                     First Approach                                                    ness) would be sustained (and measured sub-
district. Adopters included in the planning,                      First, scores on each RE-AIM dimension can                     sequently via periodic observations). The
approval, and design of the project were gov-                  be set as 0.0 to 1.0 (or 0% to 100%), reflect-                    summary scores for the 2 projects were close
ernment officials (city manager, public works                  ing an estimated proportion (or percentage) of                    (0.47 and 0.53) despite wide variation on the

November 2010, Vol 100, No. 11 | American Journal of Public Health                                                   King et al. | Peer Reviewed | Framing Health Matters | 2081
FRAMING HEALTH MATTERS

    TABLE 3—Scores on RE-AIM Dimensions for Farmers’ Market and Complete Streets Built Environment Strategies

                      RE-AIM Dimension                                               Farmers’ Market                                                         Complete Streets

   Reach
        Numerator                                             Observed average no. of daily shoppers (100)                          Observed average no. of daily visitors (2000)
        Denominator                                           Residents within a 1-mi buffer of the market (1000)                   Residents within a 3-mi buffer of the district (7000)
        Scorea                                                                       0.10 (100/1000)                                                        0.28 (2000/7000)
   Effectiveness
        Description                                           Average no. of customers per day who purchase fruits and              Average no. of visitors per day who walk, bike, or take public
                                                                 vegetables (60)                                                       transportation to commute to the retail district (100)
        Scorea                                                                        0.60 (60/100)                                                          0.05 (100/2000)
   Adoption (inclusion/approval)
        Numerator                                             No. of agencies and organizations accepting the invitation            No. of agencies and organizations accepting the invitation and
                                                                 and participating (9)                                                 participating (20)
        Denominator                                           Total no. of agencies and organizations invited to participate        Total no. of agencies and organizations invited to participate in
                                                                 in establishing the farmers’ market (10)                              establishing the revitalized district (25)
     Scorea                                                                              0.90 (9/10)                                                           0.80 (20/25)
   Implementation
        Description                                           The community identified a location for the market on a side          The project addressed public transportation, sidewalks, and bike
                                                                 street that can be closed off to traffic and is adjacent to           lanes between low-income neighborhoods and the redeveloped
                                                                 retail and restaurants, which will increase visibility and be         space; the community was unsuccessful in attracting a grocery
                                                                 mutually beneficial to the market and the adjacent                    store to address a major need; and barriers to implementing
                                                                 businesses                                                            traffic calming measures are being addressed
        Scoreb                                                                              0.75                                                                    0.50
   Maintenance (projected)
     Description                                              No plans have been discussed for sustaining the farmers’              Commitment to continuously improve the district by adding green
                                                                 market as a permanent structure                                       areas and expanding the pedestrian and biking infrastructure
                                                                                                                                       has been written into the city’s 10-year budget and master plan
        Scorec                                                                               0.0                                                                    1.0
   RE-AIM summary score (average across dimensions)                                         0.47                                                                    0.53
    a
    Scores range from 0.0 to 1.0 (or 0% to 100%), reflecting an estimated proportion (or percentage) of the criteria met.
    b
    Score is a subjective rating ranging from 0.0 (no criteria met) to 1.0 (all criteria met), of how closely the actual implementation matched the planned criteria.
    c
    Score is a subjective rating ranging from 0.0 (unlikely) to 1.0 (very likely), of the likelihood that built environment changes (and resulting reach and effectiveness) will be sustained.

separate dimensions. This suggests that impor-                      participation of adopters with the authority to                        behaviors. One way to address such situations
tant information, such as whether a sustain-                        approve the project and the likelihood that it                         would be to parse out the costs most directly
ability plan has been discussed, may be ob-                         will be maintained).                                                   related to the targeted health behavior, such
scured if summary scores alone are used.                                                                                                   as the costs of walking and biking infrastructure
                                                                    Third Approach                                                         improvements.
Second Approach                                                        A third and related index recommended by                               In general, the efficiency index method may
   A second approach is to form a composite                         Glasgow4 is the ‘‘efficiency index,’’ in which the                     be best suited to projects (e.g., community
score by multiplying the 0.0 to 1.0 reach score                     cost of the built intervention is divided by the                       gardens, trails, or playgrounds) in which the
by the 0.0 to 1.0 effectiveness score (R · E). The                  R· E metric. Including cost information may                            direct costs of implementation and mainte-
scores for the 2 examples (0.06 and 0.014)                          appeal to decision makers and investors tasked                         nance are closely related to the R · E score. The
mask large differences in effectiveness (0.60                       with allocating scarce resources. However, esti-                       issue of who collects, analyzes, and summarizes
and 0.05; Table 3). Although the R · E score is                     mating true costs may not be practical for large,                      these data for decision makers is a complex
relatively simple to calculate (because it elimi-                   multifaceted infrastructure changes, particularly                      one whose detailed discussion is beyond the
nates the less straightforward adoption, imple-                     given that large capital investments may be                            scope of this article. We recommend that a
mentation, and maintenance ratings), it re-                         offset by civic and social benefits (e.g.,                             neutral party, such as a state health represen-
moves those aspects of RE-AIM that are most                         increased commerce and jobs, traffic and crime                         tative or an independent evaluation firm, con-
likely to affect reach and sustainability (i.e., the                safety), in addition to improved health                                duct these analyses.

2082 | Framing Health Matters | Peer Reviewed | King et al.                                                          American Journal of Public Health | November 2010, Vol 100, No. 11
FRAMING HEALTH MATTERS

   Presenting RE-AIM data in a way that               means of many community organizations.                        CO 80237-8066 (e-mail: diane.king@kp.org). Reprints
                                                                                                                    can be ordered at http://www.ajph.org by clicking on the
resonates with the general public is another          Recruiting individuals and measuring their
                                                                                                                    ‘‘Reprints/Eprints’’ link.
complex issue. Use of graphic representations,        health and health behaviors longitudinally is                    This article was accepted May 18, 2010.
such as charts that illustrate the relative           often not an option. However, changes in
strength of each dimension, may better facili-        behavior can be adequately captured by com-                   Contributors
tate communication and decision making than           munity volunteers trained in using qualitative                D. K. King designed and developed the content, exam-
                                                                                                                    ples, and discussion, and made the final edits. R. E.
use of numerical scores.59                            techniques such as systematic observation and
                                                                                                                    Glasgow provided major conceptual input with respect to
                                                      behavior mapping.60                                           adapting and quantifying the RE-AIM dimensions. B.
DISCUSSION AND IMPLICATIONS                              In addition, if diverse partners are involved              Leeman-Castillo developed the exemplars and provided
                                                                                                                    overall editorial input. All authors made substantial
                                                      in the design and implementation phases, data
                                                                                                                    contributions to the content of the article and reviewed
    The 5 RE-AIM dimensions, with some mod-           already collected for other purposes (e.g., sales             the final version.
ification of definitions, seem to be applicable to    receipts, crime and accident statistics) can also
built environment interventions and provide           be used to quantify reach and effectiveness.                  Acknowledgments
added value given their usefulness in antic-          Even if it is not possible to measure all aspects             This work was supported in part by the Kaiser Perma-
                                                                                                                    nente Colorado Community Benefit Department and the
ipating impact, planning for sustainability, and      of the RE-AIM framework for a given built
                                                                                                                    National Institute of Diabetes and Digestive and Kidney
addressing unexpected or adverse conse-               environment intervention, consideration of all                Diseases (grant 2 R01 DK035524-21).
quences. The greatest modification with respect       dimensions in the planning stage, including                       We thank Jessica Osbourne from the Colorado Phys-
                                                                                                                    ical Activity and Nutrition Program for providing valu-
to both planning and evaluation was associated        qualitative assessments of relevant metrics (e.g.,
                                                                                                                    able input on evaluating active community environments
with the adoption dimension. Because built            the characteristics of who is, and who is not,                and LiveWell Colorado for inspiring the exemplars.
environment interventions do not involve ac-          participating and benefiting61), can enhance the
ceptance by a specified set of institutions or        success of the intervention.                                  Human Participant Protection
organizations such as schools or worksites,              A follow-up question that emerges from this                Because of the conceptual nature of this study, no
                                                                                                                    protocol approval was needed.
identifying the participation and characteristics     application of RE-AIM is whether a particular
of adopters is less central than is identifying and   RE-AIM dimension should be weighted more
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