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Salutes Small Business - Sponsored by - NORTHERN WESTCHESTER - The Examiner News
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Salutes Small Business

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Salutes Small Business - Sponsored by - NORTHERN WESTCHESTER - The Examiner News
2                                                                                        June 8, 2021                                               YSBA Special Edition - Examiner Media

Importance of Local Small Independent Businesses (LSIB)
By Bob Giordano                                  LSIB, you are in turn supporting your local
                                                 economy; significantly more money stays
   Local small independent businesses            in a community when purchases are made
(LSIB) constitute a major force in the U.S.      at locally owned – rather than Big Box,
economy. There are more than twenty-seven        National, Regional chains or via ecommerce.
million local small independent businesses       • LSIB are the backbone of their
in this country, and they generate about            community. For every $100 you spend
50 percent ($10.15 Trillion) of our gross           at local businesses, $68 will stay in the
domestic product (GDP $20.3 Trillion).              community. Spend that same $100 with
   LSIB created 1.8 million jobs in 2019. As        a Big Box Store, National or Regional
of 2019, the SBA estimates there are 30.7           Chain, ecommerce and just $43 stays in
million local small independent businesses          the community.
employing (59.9 million) 47.3% of the entire     • LSIB retailers return more than three
U.S. private workforce.                             times as much money per dollar of sales
   LSIB       provide    opportunities     for      to the community in which they operate
entrepreneurs, jobs for neighbors and               than chain competitors. Independent
gathering places for friend’s families              restaurants return more than two times
and communities. They are rooted in                 as much money per dollar of sales than
the landscape where they grow, and                  national restaurant chains.                 Bob Giordano, YSBA President, with Support Connection Executive Director and YSBA Board Member
they give back vitality and sustenance.          • LSIB are owned and operated by your          Katherine Quinn and Yorktown Highway Superintendent Dave Paganelli, YSBA Vice President.
Their importance to local communities is            neighbors! They care about and are          from.                                           community involvement, no matter what
emotionally connected to buying and selling         invested in the well-being of your             LSIB provide character and individuality     goods or services you are providing, is the
with friends and neighbors.                         community and its future.                   to a community. It is neighbors helping         most effective advertising that you can do.
   LSIB are integral parts of local economies,   • There are far-reaching advantages to         neighbors — friends helping friends.               To find out more about the YSBA
helping to create webs of financial                 deciding to “shop local.” By supporting     However, small businesses are more than         (Yorktown Small Business Association)
interdependence that foster broad-based             LSIBs, you are in turn supporting your      that. They benefit their local communities in   www.yorktownsba.com , WIBA (Westchester
prosperity. When you spend money at a               local economy; significantly more money     many concrete, quantifiable ways. Volunteer     Independent Business Alliance) initiative
privately owned local store, that money goes        stays in a community when purchases         work, charitable donations, or participating    www.westchesterIBA.com and our Alliance
to pay a worker in your neighborhood, who,          are made at locally owned – rather than     in community festivals and events are all       with AMIBA (American Independent
in turn, is likely to spend money at another        nationally owned – businesses               common for LSIB owners. 52% of LSIB             Business Alliance) www.amiba.net follow the
neighborhood business. The more that                Exceptional service. More than just a       owners donate to charity, and of those that     links. We would welcome your membership,
small businesses leverage their potential        product or service, LSIBs offer customers      donate, 90% donate to local causes.             sponsorship, support or all three.
to support each other, the greater their         an experience. Local companies can provide        LSIB owners often live, work and play in        Thanks to US SBA, BBB and the Houston
capacity to create a thriving local business     one-on-one service that is often impossible    their communities, taking pride in making       Chronicle for their excellent publications and
community.                                       for large corporations. Excellent service      their towns a desirable destination for all     data we were able to access and share for
   There are far-reaching advantages to          encourages customers to build personal         to enjoy. Building the reputation of your       this article. Bob Giordano yorktownsba@
deciding to “shop local.” By supporting          connections with the businesses they buy       small business through volunteer work and       optonline.net 914-874-4347
Salutes Small Business - Sponsored by - NORTHERN WESTCHESTER - The Examiner News
www.TheExaminerNews.com                                                                         June 8, 2021                                                                                        3

The Gramercy Restaurant Aims to Build Long-Term Bonds with Patrons
By Sherrie Dulworth                                  streaming through large pane windows. It          businesses         and
                                                     is a place suited to meet-up with friends for     families during a
   Its name originates from the old French           appetizers and drinks at the bar as well as       challenging time.”
word “gran-merci,” and great thanks are              savor a meal over leisurely-paced dining.            Now, business is
a foundational principle at The Gramercy                Described as an American Brasserie,            moving closer to the
restaurant in Yorktown Heights.                      the menu can also attract a cross-section         pre-COVID        level,
   “I felt it was very fitting for the hospitality   of diners, from those hungry for a classic        including a return of
industry to show a huge sign of gratitude and        burger or others in the mood for more             pre-pandemic diners.
say thank you to everyone who supports our           formal cuisine, like shrimp Marseille or duck     “It’s great to see
business,” said JT Selimaj, The Gramercy’s           cassoulet, the latter being a recent favorite     them coming back,”
owner.                                               with guests.                                      Selimaj said. The
   The 34-year-old restaurateur added, “I               Just shy of The Gramercy’s first-year          3,500-square-foot
really look at this place as a home and it’s         anniversary, the COVID-19 pandemic                restaurant and bar
how I treat people. It’s not just a business         temporarily halted indoor dining. The             offers ample room for
transaction.” His goal is more than good food        previous November, Selimaj had decided to         physical distancing.
alone. “People eat all day long but there are        add an outdoor patio, which turned out to            Private     events
certain places that are special to everyone. I       be a serendipitous asset with its 60-guest        like      communion
believe a huge part of that is the experience.”      seating capacity.                                 celebrations,
   With a relaxed, engaged manner and                   Selimaj said, “The town has been               birthday parties, and
quiet voice, Selimaj explained that the              wonderful. We are very fortunate; without         showers       provide                            rising interest in vegan options. “Food is
establishment’s name also reflects his               their support we wouldn’t be here.” He            another business uptick.                         constantly evolving and changing,” he noted.
Manhattan Gramercy Park roots, an area still         added, “As soon as we shut down, we got              According to Selimaj, post-pandemic           “What will the dining scene look like in a few
dear to his heart. He started helping in his         hundreds of calls for gift certificates, people   business challenges include finding available    years? What will service look like? What will
family’s restaurants when he was 15 years            buying for neighbors and friends.” The            employee assistance and rising produce           the food options be?”
old.                                                 restaurant created a three-course prix fixe       costs, which are up an estimated 15 to 20           Speaking of the future, Selimaj said The
   He and his finance, a native of Chappaqua,        takeout option for $28, which has been so         percent, created by supply and demand.           Gramercy has a 10-year lease with two five-
wanted to live in northern Westchester.              popular, they continue to offer it.                  Selimaj has a vision for a VIP Dining Club,   year options to renew at the current location.
Selimaj started looking for restaurant space            During the shutdown, The Gramercy              which was delayed because of the pandemic.       “We plan to be here a long-time, hopefully,”
in 2018. He saw potential inside the red brick       joined in a local multiorganizational             Members might have perks like a monthly          he said. “Ultimately, the maximum business
building with wide arches, previously home           Community Table Partnership that helped           chef’s tasting and the chance to explore new     reward will be if we can build a sustainable,
to a sports bar. “The bones for the space            provide food to people in need through            cuisines and beverages. It gives the business    long-lasting business that gives people value
were there. I loved the space, the windows,          County grant funding. According to Cheryl         another way to engage with customers and         and builds long-term relationships.”
the frontage,” he said.                              Sanchez, the former Executive Director of         gain their feedback.                                The Gramercy is located at 345 Kear Street,
   After a 13-month interior renovation,             the Yorktown Small Business Association              He believes it is important is to try         Yorktown Heights. The Gramercy - American
The Gramercy opened in March 2019, now               who headed the initiative, “I was happy that      to anticipate what is coming next in the         Restaurant in Yorktown Heights, NY (the-
transformed with elegant sleek ambiance,             through the YSBA we were able to bring            world of food, not just as fads but longer       gramercy.com)
spacious and warm, wooden floors with light          the money to Yorktown to help both small          lasting trends. He cites an example of the

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                                                                                                                       ford
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  Greenburgh will install a Peace Garden honoring
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 If you would like to make a donation to support the
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4                                                                                                  June 8, 2021                                            YSBA Special Edition - Examiner Media

Community Support Helped Keep Yorktown Pizza & Pasta Afloat
By Abby Luby                                         toppings. The expansive menu offers soups           working, including his wife, son and           and by many local organizations. Among
                                                     like tortellini soup, assorted appetizers and       daughter who work there as well. His staff     those helping to keep the restaurant open
   Joe Giuliano, owner of Yorktown Pizza and         sides including broccoli rabe and sausages,         had to take a sanitation course to learn the   was Support Connection, which purchased
Pasta for more than 30 years, stood outside          different salads, more than 20 different pasta      proper handling of food according to updated   several hundred dollars of $50 gift cards to
his restaurant looking at the small garden of        dishes, meat entrees including chicken,             guidelines from the health department.         give to essential workers, including police
bolted broccoli rabe his father planted before       veal or shrimp parmigiana, hot and cold             Some high-priced menu items were dropped,      and firefighters; the Yorktown Youth Athletic
he died last year.                                   sandwiches and wedges.                              signage went up as did sheets of plexiglass    League ordered more than 1,200 sandwiches
   “I’ve let the plants go to seed to save the          When the pandemic hit, Giuliano said             for the restaurant foot traffic.               for nurses at the New York-Presbyterian
seeds because they are part of my father,”           he had to quickly switch gears and offer               Giuliano said at the beginning customers    Hudson Valley Hospital; BJ’s placed large
Giuliano said. “I’m sentimental.”                    curbside service and pizza delivery.                called in wanting to know what they were       orders of pizza for their over-worked staff
   Giuliano’s restaurant is one of Yorktown’s             “We were told we could stay open               doing to keep everyone safe. “We were          at the beginning of the pandemic; and the
steadfast eateries located right in the heart        because we were considered essential.               unsure ourselves back then, but we tried to    Yorktown Chamber of Commerce actively
of Yorktown Heights. The menu mainstay,              Curbside pick-up and delivery saved us, it’s        keep everyone calm and run the business as     promoted Yorktown Pizza.
of course, is pizza, and specialty slices and        what kept us afloat,” he explained.                 normal as we could,” he said.                     “Because of all the help and support we
pies can be embellished with a variety of               For more than a year during the pandemic            It was the Yorktown community who           got, we were lucky enough to be able to pay
                                                     Giuliano was able to keep all of his staff          showed continuing support. Large numbers       our rent and utilities,” Giuliano said. “We
                                                                                                         of gift cards were purchased by residents      didn’t need to apply for any loans.”

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Joe Giuliano, owner of Yorktown Pizza & Pasta, displays some of his pizza offerings.                                         DIRECTOR@MTKISCOCHAMBER.COM

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www.TheExaminerNews.com                                                                   June 8, 2021                                                                                   5

Invest in Your Community — Shop Local
By Adam Stone                                   we live, what images do we usually conjure?     shopping local a way of life. It’s not just the   and invest in your community — your home
                                                It’s so often of the stores dotting main        business owners that benefit. By spending         — instead.
   As we head into summer, optimistic about     street. But it’s not just the downtown. The     local, you’re investing in your community. So       Adam Stone is the publisher of Examiner
better, healthier, more normal days ahead,      business community more broadly engines         next time you’re about to click the Amazon        Media.
it seems fitting to salute the successful       the local culture and general atmosphere.       app, alter your habit, take a trip downtown,
efforts of business owners across the area         So when Bob Giordano of the Yorktown
in navigating the treacherous terrain of the    Small Business Association approached
past 15 months.                                 me about producing this special section,
   Area entrepreneurs have had to muster        I jumped at the opportunity. Thanks to a
all of their ample problem-solving skills to    generous grant the YSBA received, we
address the challenges associated with the      were able to provide more than two dozen
pandemic. As a community, it’s important        local enterprises with free ad space while
we acknowledge these efforts and rally to       also telling the success stories of a handful
support local business like never before.       of standout area business owners. Yet the
After all, when we envision the towns where     best way we can all say thank you is to make

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6                                                                                        June 8, 2021                                           YSBA Special Edition - Examiner Media

Trailside Café Slowly Rebounds from Pandemic Shortfalls
By Anna Young                                  stopped out of nowhere and anything could                                                     penny, just to be quite honest.”
                                               have happened.”
                                                                                                ‘We’re hoping to get
                                                                                                                                                Rodriguez added that the pandemic
   While navigating the COVID-19 crisis           Because the folks at the Yorktown-based                                                    had done so much to negatively impact
                                               café feel so strongly for their clientele, a
                                                                                                 back the traffic flow
as a health food eatery certainly had                                                                                                        so many people – even himself getting
its challenges, Trailside Café manager         decision was made early on that despite                                                       diagnosed with the virus last March – but
                                               the financial hit the business may take
                                                                                               that we had before and
Ulibel Rodriguez said it was even tougher                                                                                                    urged that closing the doors to the café
grappling with the grim realization that       due to the health crisis, they were going                                                     would have been another loss for people
                                               to keep their doors open daily. Even if that
                                                                                                 we’re hoping to get
some loyal customers were never going to                                                                                                     to cope with. He said he couldn’t do that
return.                                        meant only making $10 a day off two cups                                                      to those who needed a pick-me-up on their
                                               of coffee.
                                                                                                 back our customers
   “It was sad when you didn’t see a                                                                                                         way to work in the morning or his one full-
returning customer, which was really              Rodriguez compared the experience to a                                                     time employee.
                                               snowstorm that continued every day.
                                                                                                and many new ones.’
tough for us because you started noticing                                                                                                       But with a lack of foot traffic and a
they probably got sick with COVID or              “Most of the businesses here have                                                          decline in business impacting the café,
                                               stayed open just to keep their customers
                                                                                                  - Ulibel Rodriguez
they didn’t make it,” Rodriguez said. “In                                                                                                    which caters to those seeking a healthier
a sense our regulars are family to us;         happy,” Rodriguez said. “I don’t think                                                        diet offering smoothies, juice blends, acai
they used to come in everyday and then         anybody was thinking about making a                                                                                continued on next page

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www.TheExaminerNews.com                                                             June 8, 2021                                                                                                    7

continued from previous page                  Trailway, he noted how the business gets     kind when it comes to that and you’re
bowls, coffee, paninis, and ice cream,        much of their revenue during the warmer      basically putting your health and your
Rodriguez, like many restaurateurs, began     months from people walking along the         family’s health on the line because you’re
to rely heavily on social media to entice     path.                                        seeing people every day.”
people to place an order.                       Now a year later with more people             With summer around the corner,
   Rodriguez said he also dabbled with        vaccinated and unafraid to leave their       Rodriguez is simply elated Trailside
third-party delivery services for a bit but   homes, Rodriguez said that while business    Café survived the last year and can offer
felt that wasn’t the best course for the      has been booming, they’re still working      customers the valued service and health
business.                                     to make up the shortfall the pandemic        options they’ve been providing for nearly
   “It was really tough for us each week      caused. Rodriguez said business is still     a decade.
seeing ourselves go down from the week        down 50 percent compared to two years           “We’re hoping to get back the traffic
before,” Rodriguez said. “We had to adapt     ago and is striving to hire and adequately   flow that we had before and we’re hoping
to all of this, and we tried our best with    pay for extra employees.                     to get back our customers and many new
social media and word of mouth to get           He said the café will usually hire as      ones,” Rodriguez said. “Many people
customers in.”                                many local teens as possible to work the     are suddenly going the healthy way and
   While business struggled for some time,    summer months.                               are more aware of their health than they
Rodriguez said old and new customers            “It’s been tough to be competitive at      were before. We’ll be here to best serve
slowly began to return as coronavirus         paying people because we can’t have          customers’ needs with proteins and
cases began to improve late last spring.      people risking their lives and not reward    vitamins in a tasty juice.”
With the café adjacent to the North Country   them,” Rodriguez said. “You have to be

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8                                                                                                                                                                                June 8, 2021                                                            YSBA Special Edition - Examiner Media

Signs Ink Weathers the Pandemic Storm with Creative Touches
By Erin Maher                                                                                                                         services, Signs Ink kicked into high gear and
                                                                                                                                      found a fun, celebratory way to stay afloat.
   If you live in the tri-state area, chances                                                                                         Signs Ink pivoted its focus to the design
are, you’re familiar with Signs Ink’s work.                                                                                           and production of graduation signs for local
From The Club in Briarcliff to the Katonah                                                                                            students. Whether it was graduation from
Lewisboro School District, hundreds of                                                                                                high school, college, eighth grade or just
other places in Westchester County and                                                                                                finishing another year of school, Signs Ink
beyond have featured sign products and sign                                                                                           produced plenty of the signs for students in
services from the Westchester born-and-                                                                                               Westchester that enabled families to share
bred business.                                                                                                                        the exciting news, all while maintaining
   Signs Ink was established in 1989 by                                                                                               social distancing and COVID precautions.
brothers Tim and Matt Beachak in Yorktown                                                                                                Signs Ink managed not only to keep its
Heights. The brothers grew up in Cortlandt.                                                                                           business running but showed gratitude to
Over the years, the business has expanded                                                                                             those on the front lines in hospitals, facing
to nine full-time employees.                                                                                                          COVID head-on daily. Signs Ink designed,
   “We create everything from small signs to                                                                                          produced and donated large signs that
large signs,” said Signs Ink CEO, Tim Beach.                                                                                          read, “Heroes Work Here,” to six different
   Signs Ink services include monuments                                                                                               hospitals, including Northern Westchester
and carved signs, neon signs, vehicle wraps                                                                                           Hospital in Mount Kisco, Westchester                                                                                    PHOTOS BY TIM BEACHAK, CEO, SIGNS INK
and lettering, and more, all done in-house.                                                                                           Medical Center in Valhalla and Phelps                     Signs ink “Heroes Work Here” sign donated to Northern Westchester Hospital in Mt. Kisco.
Most of Signs Ink’s customers are small                                                                                               Hospital in Tarrytown.
businesses in the Westchester community.                                                                                                 “The signs were our little way of giving
   After 30 years in business, Signs Ink, like                                                                                        back,” said Beach.
many businesses throughout the nation and                                                                                                Signs Ink’s altruism did not end at the
the world, faced a crucible in 2020 when it                                                                                           signs. The pandemic sparked a national
came to the pandemic.                                                                                                                 shortage of personal protection equipment
   “The pandemic was scary. We didn’t know                                                                                            for medical workers and regular civilians
what was going to happen,” said Beach.                                                                                                alike. It helped mitigate the shortage and
   Signs Ink was considered an essential                                                                                              fabricated face shields in-house that were
business and stayed open throughout the                                                                                               donated to health care workers in the county.
entirety of the pandemic. But business                                                                                                   With the pandemic coming to a close
proved difficult, as Signs Ink saw a decrease                                                                                         and restrictions lifting, Signs Ink is looking
in orders from its usual clientele of fellow                                                                                          forward to business picking back up and
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installations or client visits and in-person                                                                                             For more information on Signs Ink and its
consultations.                                                                                                                        services, visit signsink.com or call (914) 739-
   Instead of paralysis from its limited                                                                                              9059.                                                     Signs ink office and factory located in Yorktown, N.Y.

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