MEDIA GUIDE 2018 GLOBAL - Amway Global

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MEDIA GUIDE 2018 GLOBAL - Amway Global
2018 GLOBAL

MEDIA GUIDE
MEDIA GUIDE 2018 GLOBAL - Amway Global
2018 GLOBAL MEDIA GUIDE   02

A MOSAIC
There’s something deeply appealing about a mosaic. From ancient
Roman murals made from stained glass to the stunning Indian
floor patterns made of bright-colored flower petals, the concept
of something big and beautiful born from small individual pieces
transcends cultures and borders.

The Amway business, too, is a mosaic. It’s a colorful compendium
of people of different backgrounds and countries, desires and
aspirations and of products and ingredients sourced from around
the world. This issue of the media guide aims to capture stories,
sights and soundbites of the global experience. Throughout the
guide, you’ll see images of Amway Business Owners and photos
they’ve shared on social media. Paired with stories sourced
from around the world, this year’s media guide captures the
international mosaic that is… @Amway.
MEDIA GUIDE 2018 GLOBAL - Amway Global
*

03       CONTENTS                                                                                                                                                                                          2018 GLOBAL MEDIA GUIDE                  04

                                                          WELCOME
   PG. 16                                                                                                                                                                                          THERE HAS NEVER BEEN
                                                                                                                                                                                                    A BETTER TIME FOR THE
                                                          2017 WAS A BIG YEAR FOR AMWAY.                                                                                                           AMWAY BUSINESS THAN
                                                          NOT ONLY DID MANY COUNTRIES                                                                                                              RIGHT NOW—AND WE’RE
                                                          2017 was a big year for Amway. Not only did many
                                                          EXPERIENCE
                                                          countries successfully achieve their sales goals, we                                                                                        PROUD TO HAVE BEEN
                                                          also invested more in product innovation and digital
                                                          experiences than ever before.
                                                                                                                                                                                                    NAMED IN 2017 AS THE
   PG. 17
                                                                                                                                                                                                    WORLD’S NO. 1 DIRECT
                                                          We’re incredibly proud of the new Atmosphere Drive,™ our first in-car air
                                                          treatment system. You can read more about this on page 16.                                                                                    SELLING BUSINESS.*
                                                          We also expanded the XS™ Energy brand to many more nations, capped by a
                                                          phenomenal debut in China. There were more than one million cans sold in the
                                                          first hour there, continuing to prove that our products resonate with customers
                                                          around the world. Take a trip with XS™ Energy on page 17.

   PG. 25                                                 Last year, we also launched a reformulated Essentials by Artistry™ skincare
                                                          line that’s infused with botanical extracts, like acerola cherry from our certified

                                                                                                                                                                  AMWAY AT-A-GLANCE
                                                          organic farms in Brazil. Read more about our farms on page 25.

                                                          Lastly, as part of our latest Nutrilite™ brand innovation, we launched the
                                                          next generation Nutrilite™ Double X™ vitamin, mineral and phytonutrient
                                                          supplement. This formula features PhytoProtect™, a phytonutrient blend that
                                                          supports the body’s own natural antioxidant defense mechanisms to fight
                                                          free radicals.* It also includes an improved berry blend added to specifically
                                                          help fill nutritional gaps that we discovered through our global phytonutrient
                                                          research. Read more on page 9.
   PG. 9
                                                          There has never been a better time for the Amway business than right
                                                                                                                                                                                                17,000+ EMPLOYEES
                                                          now—and we’re proud to have been named in 2017 as the world’s No. 1
                                                          direct selling business.** Both industry research and our own entrepreneurship
                                                          study have shown that people’s attitudes toward work are changing, and
                                                          we’re well positioned for the future.                                                                                    50%
                                                                                                                                                                                    NUTRITION
                                                                                                                                                                                                60+ LANGUAGES

                                                                                                                                                               $8.6B
                                                                                                                                                               USD IN 2017 SALES
                                                                                                                                                                                                100+
                                                          Doug DeVos       Steve Van Andel
                                                                                                                                                    21     %
                                                                                                                                                                                   26     %     countries and territories

                                                                                                                                                                                                450+
                                                                                                                                                    HOME                          BEAUT Y AND
                                                                                                                                                                               PERSONAL CARE

 *This statement has not been evaluated by the Food
                                                                                                                                                                 3%
                                                                                                                                                                 OTHER
                                                                                                                                                                                                unique products
  and Drug Administration. This product is not intended
  to diagnose, treat, cure or prevent any disease.
**Ranked by the DSN Global 100. June 2017 edition.                                                                                                                                              *Ranked by the DSN Global 100. June 2017 edition.
  Based on 2016 revenues.                                                                                                                                                                        Based on 2016 revenues.
MEDIA GUIDE 2018 GLOBAL - Amway Global
05   ABOUT AMWAY                                                                                                 2018 GLOBAL MEDIA GUIDE                  06

                   “WE SIMPLIFY ENTREPRENEURSHIP. WE TEACH
                    THE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTS
                    AND TOOLS TO BUILD YOUR BUSINESS, AND A
                    COMMUNITY OF MENTORS IS THERE TO SUPPORT
                    YOU EVERY STEP OF THE WAY. THE POSSIBILITIES
                    ARE ENDLESS, AND THE RISK IS LOW.”
                    JOHN PARKER
                    AMWAY CHIEF SALES OFFICER

                   The majority of Amway                    These individuals earn bonuses on
                                                            customer sales. The more they sell,
                   Business Owners work                     the more they can earn.
                                                                                                      Amway Business Owners participated in

                                                                                                      5M+ ONLINE
                   part time on their business,
                   making it a great way to                 Many Amway Business Owners cite
                                                            flexibility as one of their top reasons
                   make extra money without                 for owning their business. Parents        learning activities in 2017.
                   full-time commitment.                    love the business because it means
                                                            they won’t miss their kids’ soccer
                                                            games and band concerts. Young

                                                                                                      $58.6 B
                   “There is no secret to quick success
                    with Amway.”                            professionals love the freedom
                                                            the business gives them to explore
                   I hear the zip of a suitcase in the      other interests.
                   background. I’m on the phone with
                   Amway Chief Sales Officer John Parker,   “We simplify entrepreneurship,” Parker
                   and he’s packing for a trip to Japan.     says, before he signs off to catch       USD in bonuses and incentives have
                                                             his flight. “We teach the skills you     been paid to ABOs since 1959.
                   He continues, “It takes hard work         need, we give you the products and

WORK WHERE
                   and dedication, just like anything        tools to build your business and a

                                                                                                      100%
                   else. The true advantage of Amway         community of mentors is there to
                   isn’t in the money. At least, not         support you every step of the way.
                   initially. It’s in the flexibility.”      The possibilities are endless, and
                                                             the risk is low.”
                   He’s referencing Amway’s business

YOU WANT,
                   model—direct selling. Instead of
                   relying on retail store partners to                                                satisfaction guarantee on Amway                TM

                   sell the company’s products, Amway                                                 products and the business opportunity.*
                   opens up the products to individuals
                   to sell.

WHEN YOU WANT                                                                                         *Check local market website for details. Exclusions apply.
                                                                                                       Visit amway.com and search: Satisfaction Guarantee.
MEDIA GUIDE 2018 GLOBAL - Amway Global
07   BRANDS & PRODUCTS                                                   2018 GLOBAL MEDIA GUIDE   08

                         HARNESSING
                         THE POWER
                          OF PLANTS
                   The Nutrilite brand’s top-selling products and more
                               TM
MEDIA GUIDE 2018 GLOBAL - Amway Global
09    BRANDS & PRODUCTS
                                                                                                                                 Clockwise from left:

                                                                                                                     Scientists examine Traditional
                                                                                                                 Chinese Medicine plants from the
                                                                                                               Amway (China) Botanical Research
                                                                                                                  & Development Center (ABRC) in
                                                                                                             Wuxi, China; the ABRC is built on 34
                                                                                                              hectares of farmland, including this
                                                                                                              large greenhouse; NutriliteTM Double
                                                                                                                X TM contains 12 essential vitamins,
                                                                                                               10 essential minerals and 22 plant
                                                                                                             concentrates from every color of the
                                                                                                                            phytonutrient spectrum.

You don’t remain the world’s             The Nutrilite™ product portfolio of
                                                                                   NUTRILITE™ SUPPLEMENTS    TOP-SELLING
                                                                                                                                                        NUTRILITE
                                                                                                                                                                                                10.6 B
                                         vitamins and dietary supplements
No. 1 selling vitamins and                                                                                   NUTRILITE PRODUCTS
                                                                                                                            TM
                                                                                                                                                                                      ™
dietary supplements brand
                                         features ingredients made from
                                         plants grown on Amway certified
                                                                                    COMBINE THE ‘BEST
without constant innovation.             organic farms in the U.S., Brazil
                                                                                    OF NATURE’ AND THE       1. NUTRILITE ™ ALL PLANT                   is the world’s No. 1 selling vitamins
                                         and Mexico. In total, Amway owns
                                                                                                                PROTEIN POWDER                          and dietary supplements brand.**
Turmeric, watercress, rosemary
                                         nearly 6,000 acres of farmland
                                         that supply ingredients used in many
                                                                                   ‘BEST OF SCIENCE,’                                                                                           Nutrilite™ vitamin and mineral tablets
and alfalfa. This isn’t a recipe for a
                                                                                                             2. NUTRILITE™ DOUBLE X™/                                                           and soft gels are sold annually.
culinary concoction, it’s a few of
                                         Nutrilite™ products.
                                                                                   RESULTING IN SAFE, HIGH
the ingredients found in Nutrilite™      Ingredients are combined with unique
                                                                                                                TRIPLE X™ DIETARY
Double X™ vitamin, mineral and           scientific insights, like time-release     QUALITY VITAMINS AND        SUPPLEMENT
phytonutrient supplement. While          technology, to maximize the nutritional
it still holds the same name as          benefit for consumers.                    DIETARY SUPPLEMENTS.      3. NUTRILITE ™
Nutrilite™ brand’s legacy product, it
now sports a new formula boosting        From products that support brain
                                                                                                                VITAMIN C PLUS
phytonutrient levels (also called        function to products, like Truvivity,™
phytochemicals) to help the body         that support hydration and skin health                                                                                                                  *This statement has not been evaluated by the Food
defend against free radicals.            from the inside out,* there’s a wide                                                                                                                     and Drug Administration. This product is not intended
                                                                                                                                                                                                  to diagnose, treat, cure, or prevent any disease.
                                         range of Nutrilite™ products for the                                                                                                                   **Euromonitor International Limited,
                                         whole family.                                                                                                                                            euromonitor.com/amway-claims
MEDIA GUIDE 2018 GLOBAL - Amway Global
11   BRANDS & PRODUCTS                                             2018 GLOBAL MEDIA GUIDE   12

                         INFUSED WITH
                            NATURE,
                          PERFECTED
                          BY SCIENCE
                         The latest Artistry products and beauty news
                                          TM
MEDIA GUIDE 2018 GLOBAL - Amway Global
13    BRANDS & PRODUCTS                                                                                                                                                                                          2018 GLOBAL MEDIA GUIDE             14

Founded by Edith Rehnborg, a
trailblazer for entrepreneurial
women, ArtistryTM today has
become a top-selling premium
beauty brand.

Rehnborg was a world traveler and
was inspired by the unique beauty of                                                                                                VITAMIN C + HA TREATMENT TM                  ARTISTRY SIGNATURE
women around the globe. She made                                                                                                    This Artistry intensives skincare
                                                                                                                                               TM                                COLORTM BLUSH
it her mission to develop skincare and                                                                                              product was reformulated in                  Shades from sweet pink to
makeup products for the unique                                                                                                      2017 to include the highest                  dusty mauve are formulated
                                                                                                                                    concentration of Vitamin C ever              with microfine pigments,
skincare needs of people everywhere.                                                                                                offered in an ArtistryTM product.            guaranteeing blendable,
                                                                                                                                                                                 beautiful color.
More than 50 years later, the Artistry™
brand is known for its personalized
product portfolio that’s infused with
botanical ingredients and backed by
Amway’s rich skincare expertise.
                                                                                                 ESSENTIALS BY ARTISTRY TM                                                       ARTISTRY EXACT FIT TM                       ARTISTRY SUPREME LX TM
                                                                                                 GEL CLEANSER                                                                    POWDER FOUNDATION                           REGENERATING EYE CREAM
The wide portfolio of beauty and
personal care products is formulated                                                             This sulfate-free gel                                                           Rare Amazonian minerals                     Reduces visible signs of
                                                                                                 cleanser cleans and tones                                                       help control shine for a                    aging in the eye area with
based on Amway’s expertise in                                                                    in one step, removing                                                           beautifully natural matte                   this luxurious eye cream
skincare. Many of the products                                                                   makeup, pore-clogging dirt                                                      finish while perfecting                     made with 24-karat gold
include ingredients sourced from the                                                             and excess oils.                                                                and minimizing the                          and gardenia grandiflora
                                                                                                                                                                                 appearance of dark spots,                   stem cell extracts.
company’s certified organic farms.
                                                                                                                                                                                 pores and blemishes.
One example is the Artistry™ Vitamin
C + HA Treatment. It’s infused with the
Vitamin C powerhouse acerola cherry.

                                                                                                                                       ARTISTRY SIGNATURE COLORTM LIGHT UP LIP GLOSS
                                                                                                                                                                                                      196M+
                                                                                                                                                                                                      beauty and personal care products
                                                                                                                                       Enriched with jojoba and avocado oils, Light Up
                                                                                                                                       Lip Gloss gives lips a vibrant shine with extra                are sold annually.
                                                                                                                                       moisturization. Apply anytime, anywhere with the
                                                                                                                                       built-in mirror and LED light.

                                                                                                                                                                                                      ARTISTRY™
                                                                                                                                                                                                      is among the world’s top 10, largest
                                                                      TOP-SELLING                                                                                                                     selling, premium skincare brands.*
                                                                      ARTISTRY PRODUCTS
                                                                              TM

                                          View photos of Amway
                                          Business Owners with        1. YOUTH XTENDTM LOTION
                                          their favorite Artistry ™                              ARTISTRY IDEAL RADIANCE TM
                                          products from around        2. YOUTH XTEND EYE CREAM
                                                                                    TM           ILLUMINATING MILKY EMULSION
                                          the world on Instagram:                                                                      ARTISTRY YOUTH XTENDTM PROTECTING CREAM
                                                                                                 Powered by the highest
                                          @Amway                      3. SUPREME LXTM
                                                                                            		   concentration of brightening          This cream contains antioxidant extracts
                                                                                                 ingredients, this lotion helps        and botanicals to rejuvenate skin’s youthful
                                                                         REGENERATING CREAM      interrupt the cycle that creates      appearance morning to night and help protect
                                                                                                 age spots before they begin.          from environmental stresses.
                                                                                                                                                                                                      *Euromonitor International Limited,
                                                                                                                                                                                                       euromonitor.com/amway-claims
MEDIA GUIDE 2018 GLOBAL - Amway Global
15   BRANDS & PRODUCTS                                                                                                                   2018 GLOBAL MEDIA GUIDE     16

                         Amway helps to make                                       Many people don’t realize the first           Today, Amway is well known for its

HEALTHY HOMES,
                                                                                   Amway product, a biodegradable,               eSpring TM water treatment system and
                         homes cleaner and safer                                   environmentally sensitive home                AtmosphereTM air treatment system.
                         with high-performing                                      cleaning product, paved the way for
                         products for water and air                                the company’s current home products.
                                                                                   From phosphate-free laundry detergent
                         purification, cooking and                                 to environmentally sensitive cleaning

HEALTHY PLANET
                         cleaning needs.                                           products, Amway home products are
                                                                                   safe for the whole family.

                         TOP-SELLING HOME PRODUCTS

                                                                                                                                 80M+
                                                                                                                                 home products are sold annually

                         ATMOSPHERE™ AIR
                         TREATMENT SYSTEM
                                                                  ESPRING™ WATER
                                                                  TREATMENT SYSTEM
                                                                                                AMWAY HOME TM DISH
                                                                                                DROPS ULTRA-CONCENTRATED
                                                                                                                                 ESPRING™
                         The combination of Amway’s               This water purifier removes
                                                                                                DISHWASHING LIQUIDTM             is the world’s No. 1 selling brand
                         proven particle sensor                   more than 140 potential       Just a few drops cut             of home water treatment systems.*
                         technology with a three-stage            health-effect contaminants    through a sink full of greasy,
                         filtration system results in             that may be present in        dirty dishes. Plus, the          It effectively removes more than 140
                         cleaner air.                             drinking water.               biodegradable, phosphate-
                                                                                                free formula is safer for the
                                                                                                                                 potential health-effect contaminants
                                                                                                environment and your family.     and destroys more than 99.9% of
                                                                                                                                 waterborne, disease-causing bacteria
                                                                                                                                 and viruses.

                                                                                                                                 ATMOSPHERE SKY ™
                                                                                                                                 air treatment system effectively removes
                                                                                                                                 99.99% of more than 300 particulates as
                                                                                                                                 small as .007 microns from air passing
                                                                                                                                 through the filter.

                                ATMOSPHERE DRIVE TM
                                The Atmosphere DriveTM system is Amway’s
                                first portable air treatment system for the car.
                                It’s the same air treatment technology that you
                                know and love, just packaged in a smaller size
                                to reduce particle sizes of .015 microns from
                                air passing through the filter.

                         *Based on a Verify Markets study of 2016 global sales.
MEDIA GUIDE 2018 GLOBAL - Amway Global
17      BRANDS & PRODUCTS                                                                                                                                                            2018 GLOBAL MEDIA GUIDE                  18

From summer road trips to chilling seaside,
XSTM Energy drinks keep you energized for
wherever adventure takes you.                                                                                                                                            Catch up with the XSTM
                                                                                                                                                                         brand on Instagram to
                                                                                                                                                                         see the wild places and
                                                                                                                                                                         awesome adventures
                                                                                                                                                                         that ABOs take with
                                                                                                                                                                         their favorite energy
                                                                                                                                                                         drink: @XSNation

XSPERIENCE
MORE
XSTM Energy is more than                      “People today are very interested in      “The line between work and play is
                                                                                                                                 “THE LINE BETWEEN WORK AND PLAY IS
                                               entrepreneurship,” said Vanderveen.       disappearing, blending in with a
just an energy drink and                                                                                                                                                 More than

                                                                                                                                                                         30%
sports nutrition brand. It’s a
                                              “They don’t want to be in the office
                                               from 9 a.m. to 5 p.m., five days a
                                                                                         lifestyle that says work should be
                                                                                         more than a way of making a living.”     DISAPPEARING, BLENDING IN WITH A
fresh approach to business.                    week. They’re hungry for flexibility      For Vanderveen, he’s focused on
                                                                                                                                  LIFESTYLE THAT SAYS WORK SHOULD BE
                                               and freedom. They want to travel and      building an experience around                                                                                         sales growth
XS Energy Co-Founder David                     see the world—in addition to having a     independent business ownership
                                                                                                                                  MORE THAN A WAY OF MAKING A LIVING.”
   TM
                                                                                                                                                                                                               in 2017
Vanderveen seems more at home on               family and making money.”                 (coined, XSperience). Scroll the
a surfboard than he does behind a                                                        brand’s Instagram feed and you’ll
desk. A resident of the Golden State          Research continues to show that            see customers and business owners       DAVID VANDERVEEN

                                                                                                                                                                         XS ENERGY
of California, he splits his time in          people today view work as a “thing,”       snapping selfies of themselves                                                            ™
the office between the XSTM Energy            not a “place.” Coincidentally, that’s      climbing mountains and surfing with
brand’s birthplace in Laguna Beach            why Rich DeVos and Jay Van Andel           their energy drink or nutrition bar
and Amway headquarters in Ada,                founded Amway—to give people more          in hand.                                                                        is the first exclusively sugar-free energy
Michigan, USA. His passion for XSTM           freedom and flexibility with both their
Energy is unmatched, and it seems             time and finances.                        XSTM Energy is giving Amway Business                                             drink brand sold globally.*
like he’s always on the move. Japan,                                                    Owners a creative, adventurous outlet
Korea, Australia, Germany, China—                                                       to build an Amway business and a
he meets with thousands of Amway                                                        brand around action, adventure and
Business Owners a month, and he                                                         fitness. It’s an XSperience that can’t
has his finger on the pulse of what                                                     be found anywhere else.
engages millennials.                                                                                                                                                     *Euromonitor International Limited,
                                                                                                                                                                          euromonitor.com/amway-claims
19   RESEARCH & DEVELOPMENT                                                                                            2018 GLOBAL MEDIA GUIDE           20

                                                                                                              Clockwise from left:

                                                                                                              The greenhouse at the Amway (China) Botanical
                                                                                                              Research & Development Center (ABRC) in Wuxi,
                                                                                                              China; a scientist examines plant concentrates for
                                                                                                              a future AmwayTM product in the NutriliteTM lab in
                                                                                                              Buena Park, California; a scientist works on a new
                                                                                                              formula in the lab at Amway World Headquarters
                                                                                                              in Ada, Michigan, U.S.; Chrysanthemums bloom
                                                                                                              at the ABRC, where Amway scientists recently
                                                                                                              completed mapping this complex plant’s genome.

                              Our scientists are taking              While efforts behind some segments

                                                                                                              240+
                                                                     of product development research are
                              discovery and innovation to            kept secret for competitive purposes,
                              the next level.                        others warrant a different approach:
                                                                     sharing. Whether it’s submitting our
                              While most companies employ an         research for publication in scientific
                              R&D team, Amway takes it a step        journals, or opening the results of a    patent applications pending worldwide
                              further and has built a small army.    study for public domain, Amway R&D
                              Here, nearly 1,000 Amway scientists,   believes in the importance of sharing

                                                                                                              800+
                              engineers and technicians work         in an effort to advance scientific
                              with leading universities, science     research as a whole.
                              institutes and advisory boards to
                              conduct world-class research that      Recent scientific research
                              supports product development.          advancements include the work
                                                                     being done at the Amway (China)          patents held worldwide
                                                                     Botanical Research & Development
                                                                     Center (ABRC) in Wuxi, China.

                                                                                                              100+
                                                                     At the 118-acre research farm
                                                                     and R&D center, Amway scientists
                                                                     are exploring a wide range of

BEST OF NATURE,
                                                                     Traditional Chinese Medicine
                                                                     (TCM) plants, including goji berry       scientific laboratories
                                                                     and chrysanthemum, for potential
                                                                     integration into future nutrition
                                                                     and beauty products.

BEST OF SCIENCE
21    AMWAY LOCATIONS                                                                                                                                                                     2018 GLOBAL MEDIA GUIDE   22

$335M
USD invested in new manufacturing
and R&D facilities in the last six years

15
manufacturing and processing plants

     MANUFACTURING FACILITIES

     CERTIFIED ORGANIC FARMS

     DISTRIBUTION/WAREHOUSING

GLOBAL FOOTPRINT
                                                                                              AMERICAS                            EUROPE, INDIA, AFRICA    GREATER CHINA            ASIA PACIFIC
                                                                                              REGIONAL PRESIDENT                  REGIONAL PRESIDENT       REGIONAL PRESIDENT       REGIONAL PRESIDENT
                                                                                              Candace Matthews                    Samir Behl               Gan Chee Eng             Mark Beiderwieden

                                                                                              MARKETS                             MARKETS                  MARKETS                  MARKETS
                                                                                              Brazil                              Europe                   China                    Australia
                                                                                              Latin America                       India                    Hong Kong                Japan
6 continents, 750+ places                  Since 1959, Amway has expanded across
                                                                                              North America                       Russia                   Taiwan                   Korea
                                           the globe and now operates in more than
and spaces, millions of Amway              100 countries and territories. With a presence     CERTIFIED ORGANIC FARMS
                                                                                                                                  Southern Africa
                                                                                                                                                           MANUFACTURING FACILITY
                                                                                                                                                                                    New Zealand
                                                                                                                                                                                    Southeast Asia
Business Owners. With such                 that stretches from South Africa to Thailand,      Ephrata, Washington, USA            MANUFACTURING FACILITY   Guangzhou, China
                                                                                              Jalisco, Mexico                     Tamil Nadu, India                                 MANUFACTURING FACILITY
a large global footprint, it’s             England to Australia, you’re likely to
                                                                                              Trout Lake, Washington, USA                                  MAJOR DISTRIBUTION/      Binh Duong, Vietnam
                                           encounter one of the 750+ Amway spaces                                                 MAJOR DISTRIBUTION/      WAREHOUSING HUBS
no surprise to see Amway                   during your travels.
                                                                                              Ubajara, Brazil
                                                                                                                                  WAREHOUSING HUBS         Beijing, China           MAJOR DISTRIBUTION/
wherever you are in the world.                                                                MANUFACTURING FACILITIES            Budapest, Hungary        Guangzhou, China         WAREHOUSING HUBS
                                           In addition to the Amway CenterTM in Orlando,      Ada, Michigan, USA                  Moscow, Russia           Shanghai, China          Busan, South Korea
                                                                                              Buena Park, California, USA         Pruszkow, Poland         Taipei, Taiwan           Kobe, Japan
                                           Florida, you’ll also see the AmwayTM logo and      Quincy, Washington, USA             Venlo, Netherlands       Xi’an, China             Samut Prakan, Thailand
                                           blue awning by the entrance of Citi Field in New                                                                                         Tokyo, Japan
                                           York City. If you head to Tokyo, you’ll see the    MAJOR DISTRIBUTION/
                                                                                              WAREHOUSING HUBS
                                           AmwayTM logo in the skyline of Shibuya, one of
                                                                                              Ada, Michigan, USA
                                           the city’s trendiest neighborhoods.                Norcross, Georgia, USA
                                                                                              Santa Fe Springs, California, USA
                                                                                              Sao Paulo, Brazil
23   ORGANIC FARMING                                                 2018 GLOBAL MEDIA GUIDE   24

                             FARMING
                               HOW
                           IT’S MEANT
                              TO BE
                       Get to know Amway’s certified organic farms
25     ORGANIC FARMING                                                                                                                          2018 GLOBAL MEDIA GUIDE      26

                                                                                                                                     Photos clockwise from top:

                                                                                                                                     A farmer tends to the acerola cherry tree
                                                                                                                                     nursery in Ubajara, Brazil; echinacea
                                                                                                                                     blooms at Amway’s farms in Trout Lake,
                                                                                                                                     Washington, U.S.; Amway R&D manager
                                                                                                                                     Anacleto Sosa in a field of spinach at
                                                                                                                                     Rancho El Petacal; fields of alfalfa ready for
                                                                                                                                     harvest at Rancho El Petacal; the entry to
                                                                                                                                     the haciendas at Rancho El Petacal; Amway
                                                                                                                                     relies on GPS-guided tractors to efficiently
                                                                                                                                     tend to the thousands of acres of farmland.

                                                                                               Freshly harvested acerola cherries.   NEARLY
                                                                                                                                     6,000 ACRES
                                                                                                                                     Nutrilite™ is the only global vitamin and
                                                                                                                                     dietary supplement brand to grow, harvest
No to pesticides and                         Rather than relying on harmful          The farm team also makes their
                                                                                                                                     and process plants on their own certified
                                             chemicals, the farm relies on a         own organic fertilizer from a formula
chemicals. Yes to worms.                     variety of natural methods to keep      of alfalfa, water, milk and special             organic farms.*
                                             the plants healthy and the ground       strains of bacteria. This, combined
“I come from a family of farmers, so         fertile. One example is the five tons   with the worm farm’s liquid humus,
 I love the country; the plants; the soil.   of worms that are farmed to provide     is the only fertilizer that’s spread
 That’s why I love my work.”                 rich nutrients that enrich the soil.    on the fields. That gives us all
                                             In a healthy worm farm, the worms       the benefits of traditional farming
Anacleto Sosa, Amway R&D manager,            process the equivalent of their own     methods, but it’s all natural.
stands like a farm superhero,                weight each day. Their waste, or
surrounded by an expansive sea of            castings, is collected by watering      Similar methods are used at its
spinach plants at Rancho El Petacal,         and draining the worm beds multiple     sister farms in Trout Lake, Washington,
one of the company’s certified               times. The result is 260,000 liters     USA, where the farms are irrigated
organic farms. The farm is located           of nutrient-rich liquid humus a year,   using nutrient-rich water runoff
only 100 kilometers from Mexico’s            key to fertilizing the farm’s organic   from the nearby glacier; and at the
pacific coast, taking advantage of           crops destined for ingredients to be    farm in Ubajara, Brazil, the site
the warm sea breezes.                        used in Nutrilite™ products.            of our largest acerola cherry farm.
                                                                                                                                     *Euromonitor International Limited,
                                                                                                                                      euromonitor.com/amway-claims
27     CORPORATE RESPONSIBILITY

                                                            “CHILDHOOD MALNUTRITION IS A PREVENTABLE
                                                            ISSUE AND WE KNOW THAT BY USING AMWAY’S
                                                            RESOURCES AND OUR EXPERTISE, WE CAN HELP
                                                              MORE MALNOURISHED CHILDREN AND THEIR
                                                                           FAMILIES LIVE BETTER LIVES.”
                                                                                                                              JEFF TERRY
                                                                                                                  AMWAY GLOBAL MANAGER
                                                                                                                          FOR CORPORATE
                                                                                                                    SOCIAL RESPONSIBILITY

FIGHTING CHILDHOOD
MALNUTRITION
A big solution in a small package.                                                                                                          Amway, employees and
“What if we could take our expertise
 in nutrition and supplementation,
                                             For families like the Nzimas, who are
                                             from Lusaka, Zambia, Nutrilite™ Little
                                                                                           While they don’t have the money
                                                                                           to buy fresh fruit and vegetables,
                                                                                                                                            distributors support local
                                                                                                                                            causes across the world.                     515,938
 and solve world problems?”                  Bits™ is helping their children survive       he mixes Nutrilite™ Little Bits™                                                              number of people helped through
                                             and thrive. “If the food that you give        supplement in with their hot cereal,             From raising money to help children
This was the question that started our       them doesn’t have vitamins, how can           filling the nutritional gap left from            with special needs in the United             Amway volunteer efforts in 2017
fight against childhood malnutrition.        they survive?” Jonathan Nzima asks.           their impoverished diet.                         States to building homes for families
                                                                                                                                            in Guatemala, they’re a volunteer

                                                                                                                                                                                         102,778
According to the World Health                                                                                                               force to be reckoned with and have
Organization (WHO), more than                                                                                                               changed thousands of lives.
3 million children die each year
as a result of malnutrition. Those
who survive are often challenged
with physical, health and cognitive          250,000                                       500,000+                                                                                      number of Amway volunteers in 2017

problems for the rest of their lives.

As such, the first five years of
a child’s life are critical to their
                                             ABOs and employees were engaged in
                                             the Nutrilite™ Power of 5 campaign to
                                                                                           malnourished children will receive a
                                                                                           daily supply of Nutrilite™ Little Bits™
                                                                                                                                            $17.2+M                                      210,000
                                                                                                                                            global donations from Amway, employees
development, and Amway has taken             support the distribution of Nutrilite™        by the end of 2019.
                                                                                                                                            and Amway Business Owners globally in 2017   volunteer hours recorded in 2017
on the task of helping address               Little Bits™, through events, rallies, runs
the issue through its own unique
solution, Nutrilite™ Little Bits™. Based
                                             and promotions in 2017.
on the WHO’s recommendations,                                                              Nutrilite™ Little Bits™ is
Nutrilite™ Little Bits™ is a micronutrient                                                 distributed through:
                                             $120
                                                                                           24 15
supplement enhanced with plant
nutrients, and is distributed
to families in partnership with
humanitarian organizations.
                                             USD cost to provide Nutrilite™ Little Bits™
                                             to a child for one year                       programs across          countries
29   ENTREPRENEURSHIP                                                                                             2018 GLOBAL MEDIA GUIDE      30

                          Amway Global                            2018 REPORT SURVEY RESULTS
                          Entrepreneurship Report
                          2018 identifies technology,
                          education and skills as key
                          opportunities to improve
                                                                  44                                     49,000+
                                                                  countries participated                 men and women aged 14-99 surveyed
                          the start-up environment for
                          aspiring entrepreneurs.

                          For eight years, Amway has
                          conducted global research on
                                                                  HOW ENTREPRENEUR-
                                                                  FRIENDLY FRIENDLY IS                   36%
                                                                                                         agree that the economic situation
                          entrepreneurship, examining
                                                                  OUR WORLD?
                          perceptions and attitudes toward                                               is beneficial

                                                                  34%                                    40%
                          building a business.

                          This year’s findings show that there
                          remains great room for improvement      agree that the rules and regulations   agree the education system teaches
                          in supporting entrepreneurship
                          through technology, education and       are easy to understand and follow      people the skills they need

                                                                  48%                                    33%
                          teaching critical skills.

                          “Gaining a greater understanding of
                           why people decide for or against       of respondents agree their country     agree that dealing with taxes in their
                           owning a business, and what kind of
                           businesses are most appealing,
                                                                  has technology available that makes    country is manageable
                           is helpful for effectively fostering   entrepreneurship easier
                           a world of entrepreneurs,” said
                           Amway President Doug DeVos. “This

                                                                                                         64%
                           knowledge can help business and
                           government leaders make decisions
                                                                  GLOBALLY,
                           and take actions that help more        ENTREPRENEURS PREFER:
                           people start their own businesses                                             working in a metropolitan area
                           and reach their full potential. More
                           entrepreneurs mean more opportunity,
                           more economic growth and more
                           prosperity for everyone.”
                                                                  60%
                                                                  a profit-oriented business
                                                                                                         75%
                                                                                                         servicing clients personally

                                                                  57%                                    54%
WHAT DRIVES THE                                                   working with a team instead of alone   to provide a service

                                                                  THE TOP-THREE AREAS
                                                                                                         23%
ENTREPRENEURIAL SPIRIT?                                           RESPONDENTS WISH
                                                                  FOR SUPPORT:                           raising money

                                                                  20%                                    18%
                                                                  help with finances, taxes              marketing and identifying customers
                                                                  and regulations
31   HERITAGE
                                                                                                               2018 GLOBAL MEDIA GUIDE     32

                                                                          “WE WERE JUST TWO GUYS WHO WANTED TO
                                                                       HAVE A BUSINESS OF OUR OWN. WE WERE KIDS
                                                                         WHO WERE HUNGRY FOR SUCCESS AND WHO
                                                                       WANTED TO GIVE OTHERS THE CHANCE TO BE IN
                                                                                   BUSINESS FOR THEMSELVES TOO.”
                                                                                                                                   RICH DEVOS
                                                                                                                          CO-FOUNDER OF AMWAY

                INSPIRING THE NEXT
                GENERATION OF
                ENTREPRENEURS
                Building a business requires                                                           While the world has changed a
                                                                                                       lot since 1959, the company
                perseverance, resilience and                                                           is still fueled by the founders’
                taking a few risks.                                                                    entrepreneurial spirit and high-quality
                                                                                                       Amway™ products. And, the company
                Amway was founded in Ada, Michigan,                                                    still remains dedicated to helping
                USA, by two lifelong friends and                                                       people take the first step toward
                business partners, Jay Van Andel and                                                   business ownership.
                Rich DeVos. As entrepreneurs, they
                knew how hard starting a business                                                      “Putting Amway Business Owners and
                could be—from starting a flight school                                                  customers at the center of all we do
                to opening a burger restaurant, they had                                                is what has enabled Amway to thrive
                experienced the highs and lows of the                                                   and grow. We want to do everything
                startup world. In 1959, they founded                                                    we can now to ensure the future is
                Amway to make it easier for other                                                       strong for generations to come,” said
                                                                      Doug DeVos and Steve Van Andel
                people to start their businesses, too.                                                  Doug DeVos.

                “We were just two guys who wanted to       Chairman Steve Van Andel and
                 have a business of our own. We were       President Doug DeVos both have
                 kids who were hungry for success and      served in leadership positions with
                 who wanted to give others the chance      key industry organizations, including
                 to be in business for themselves too,”    the World Federation of Direct Selling
                 recounted DeVos.                          Associations (WFDSA) and the Direct
                                                           Selling Education Foundation. Doug
                Today, their sons lead the company,        DeVos recently completed his term as
                which has grown to become one of the       chairman of the WFDSA, and Steve Van
                largest privately held companies in the    Andel is a two-time former chairman
                United States.                             of the U.S. Chamber of Commerce.
2018 GLOBAL MEDIA GUIDE                 34

THE FUTURE
OF AMWAY
From India to Thailand, Ukraine to Mexico, the Amway business
continues to give people the opportunity to take the first step
toward financial flexibility. Whether it’s selling products part-time
or building a sustainable business for the long term, there’s never
been a better time to join Amway. To keep up to date, follow the
company on Facebook® (facebook.com/amway), Twitter® (@amway),
YouTube® (youtube.com/amway) or Instagram® (@amway), or visit
www.amwayglobal.com to find Amway in your country.

Facebook® is a registered trademark of Facebook, Inc., Twitter® is a registered trademark of Twitter, Inc.,
YouTube® is a registered trademark of Google Inc., Instagram® is a registered trademark of Instagram, LLC.

Photos from Amway Business Owners and customers appear throughout the media guide. Thanks to the
following for use of their images: @eglegil, @dilyanatabakova, @lesia.eriomina, @bri_pile, @zanetacugaj,
@katerina.orlikhina, @alfredhofca, @36mark, @karolinanaz, @katieemackie, @mufasa.13 and @xsblondie.
2018 GLOBAL MEDIA GUIDE
AMWAYGLOBAL.COM

© 2018 Alticor Inc.
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