Scottish Swimming Corporate Plan 2015-2021
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Scottish Swimming Corporate Plan 2015–2021
Our Mission
Our Vision
To inspire our members and partners in the development of
aquatics, providing leadership and expert support, resulting in
Everyone more people taking part and reaching their full potential.
can swim
Our Strategic Objectives
Scottish Swimming is • To increase the number of people of all ages and abilities participating
the Governing Body in swimming for health, fitness and fun.
for Swimming, Diving,
Masters Swimming, • To support and develop stronger, more sustainable clubs that will provide
Open Water Swimming, increased and quality opportunities for people to participate at all levels.
Synchronised Swimming
and Water Polo. • To enhance the aquatic pathway, ensuring high performance results
Swimming is a sport for through effective athlete development and quality coaching.
everyone and we are
committed to developing Scottish Swimming works with, and for our members. Everything
the sport in an inclusive, we want to achieve happens in partnership with local and national
equitable and fair way. organisations supporting and working with us.
Swimming Is ... Our Record The past six years have been quite a journey for Scottish
Swimming, culminating in the London Olympic and Paralympic
Games and the Glasgow Commonwealth Games. These
milestones have helped inspire and encourage strong growth
across all aspects of Scottish Swimming. From our work in
Inclusive participation and health to supporting clubs and ultimately the
A sport for everyone. We are success of our athletes on the world stage. Scottish Swimming,
committed to developing the our members and partners have a great deal to be proud of!
sport in an inclusive, equitable, Scottish Swimming would like to recognise the coaches,
drug free, safe and fair way. teachers and volunteers who deliver our sport on a day-to-
day basis. We have worked hard to create education and
development opportunities to meet their needs. This includes
Unique over 1,200 people taking formal education courses and
in addition 300 people attending Continuing Professional
The support from the water Development (CPD) courses each year.
means people of all ages and
abilities can enjoy the health,
fitness and fun benefits.
Local
A network of fantastic clubs,
facilities and activities across
Scotland offers experiences from
participation to performance.
Inspirational
Great Scottish performances on
the world stage inspire our members
and attract new participants.
Over the past six years Scottish Swimming has
supported me in achieving numerous qualifications
as well as presenting me with some fantastic coaching
opportunities that have enhanced my experience and
knowledge in the world of competitive swimming.
Ben Higson, Performance Coach
Health, Fitness & Fun We have increased the opportunities for people of all ages
and abilities to participate in swimming. Clubs Together
The establishment of Triple S (Scotland Safe Swimmer),
the Top Up programme and Start to Swim has brought us
closer to ensuring that every child in Scotland can swim.
Our work with partners on projects such as Swim4Change
and Early Years swimming has demonstrated
that swimming can help achieve wider health and
social benefits.
Through our Active Adults programme we have developed
innovative training, working with Leisure Trusts to engage
more adults in aquatic activities. We will take advantage of
the opportunities that adult recreational swimming offers
as a growth market.
Our clubs are the foundation upon which swimming
is developed in Scotland. The Regional Swimming
Development Managers have become an established
support for our club network, providing help with
governance, planning, volunteer and coach recruitment
and retention.
Club membership is growing with clubs continuing to
provide vast benefits to the community and excellent
development for our athletes, as well as a great
opportunity for thousands of people to take part,
teach, volunteer and coach.
As a head teacher I have to say I’m truly passionate Our vision is to continue to develop and improve as a strong
about the children swimming. In my 20 years here and sustainable club, providing a quality service to all our
it’s the one sport that children have been involved members. The regional support through Scottish Swimming
in that I can truthfully say I have seen them grow has encouraged us to create an enjoyable environment that allows
and blossom in confidence in front of my eyes. all our swimmers, coaches and volunteers to fulfil their potential.
Mary Ryan-Gillespie, Head Teacher, Pirniehall Primary School Livingston & District Dolphins ASC
Switched On
The fantastic growth and results are underpinned by
continuous improvement in the governance and management
of Scottish Swimming, along with innovative work in our
approach to digital communications.
KPMG undertook a governance review of Scottish Swimming in February 2013
as part of the sportscotland Development Programme. Recommendations
were made to support Scottish Swimming in improving its governance and
procedures on its journey towards becoming a ‘World Class’ organisation.
Management have stated their desire to address these recommendations
and their commitment to continuous improvement.
KPMG
Scottish Swimming has taken a proactive and progressive approach to
marketing and is continuously pushing the boundaries in that field. This
approach signals a significant channel shift in terms of where sport will
get the greatest return on investment with marketing spend and has
delivered real and measurable value to members.
David Hamilton, Owner, Dog Digital
A Winning Team Since we published our previous corporate plan, Scottish
athletes have enjoyed significant success at two Olympic
Scottish Swimming has played a key role in my swimming career. They discovered my
potential at a young age and helped me to develop this through the talent programmes they
and Paralympic Games and two Commonwealth Games.
have in place. They continue to support me by helping provide support via the sportscotland
In addition Scottish athletes have ranked highly at
European and World Championships. Institute of Sport; this has been an essential part of my high performance training regime.
Andrew Mullen
Beijing Olympic & Delhi Commonwealth London Olympic & Glasgow Commonwealth
Paralympic Games 2008 Games 2010 Paralympic Games 2012 Games 2014
Ten Scots were selected for the Beijing Olympics and five The aquatics team won seven medals, including two Six Scots were selected for the London Olympics with The aquatics team won ten medals with gold medals
for the Paralympics, with Jim Anderson winning two silver gold medals for Robbie Renwick and Hannah Miley. Michael Jamieson winning a silver medal. Five Scots were for Hannah Miley, Ross Murdoch and Dan Wallace.
and two bronze medals and Sean Fraser winning a selected for the Paralympic Games with James Clegg
bronze medal. winning a bronze medal.
European &
World Championships Kris Gilchrist Hannah Miley Andrew Mullen
We also had some great European World Short Course Champion in 2008 World and European Short Course Champion in 2012 4 gold medals at the 2014 IPC European Championships
and World Championship results and European Long Course Champion in 2010
to celebrate including:
everyone can swim
The Lane Ahead
Scotland –
As we plan for the next six years Scottish Swimming must build on the
we must consider the changing
success of the past and strive for continual The Perfect
landscape and environment
that we live in. improvement in all areas in the future. Arena For
Aquatics
Competition is an important
part of our sport, from
introductory, fun swimming
galas to hosting major events
in Scotland. It is essential
that participants have a great
experience and that where
possible we build on event
Key Factors Are: publicity, inspiring others to
get involved and stay active.
Swimming is the sport for all – the sport for life. Swimming
brings significant health and well-being benefits, enabling Scotland now has a blend
us to lead longer, happier, healthier lives. These benefits of world-class facilities that
can be realised on a national level if we start by ensuring can host international events,
that every child can swim. regional facilities and local
community pools. We have
Along with a fantastic club network we have an army of excellent clear ideas about where the
volunteers who provide opportunities for people to take part in gaps remain and how we
swimming – we must continue to support these volunteers and can support and work with
maintain our efforts to encourage and sustain membership. partners to maximise the
usage of all pools.
Teachers and coaches are the foundation of our sport, critical
to the development of swimming – we must continue to With the IPC World
provide training and support to allow them to deliver to the Championships in 2015 and
highest level. the European Championships
in 2018 in Glasgow we have
Performance sport is increasingly competitive – we must a great opportunity to build on
stay innovative, creative and maximise all our resources to the profile and developments
build on our success. generated by the 2014
Commonwealth Games.
Our partners who own and manage swimming pools
continue to face significant financial challenges – we
must support, innovate and help them if we are to realise
our vision.
Strategic Objectives Critical For Success
To increase the number of people of all To deliver our strategic
ages and abilities participating in swimming objectives we must
for health, fitness and fun. continue to focus on:
Scottish Swimming will focus on: • Quality teacher and
• Ensuring every child can swim coach education and
• Getting more adults physically active development programmes
• Quality swimming teaching environments
• Effective water
management programming
To support and develop stronger, sustainable
clubs that will provide increased and quality
opportunities for people to participate • A competitive pathway which
at all levels. develops our athletes and
showcases our sport
Scottish Swimming will focus on:
• Quality coaching environments • A creative and innovative
• Membership recruitment and retention marketing and
• Volunteer support and development communications strategy
To enhance the aquatic pathway, ensuring • Strong engagement
high performance results through effective with our members
athlete development and quality coaching.
• Effective relationships
Scottish Swimming will focus on: with our partners
• Quality coaching
• Technical excellence
• Performance and performance • A continual drive to ensure
development environments Scottish Swimming operates
• Effective athlete development as a leading organisationKey Performance Indicators Finance
Performance Scottish Swimming will look to maximise revenue from our Scottish Swimming will continue to strive to improve
main income streams which are sportscotland, membership, sources of finance and controlling spend between our
Swimming: sponsorship and other sources. The executives are committed to Development, Performance and Services work to ensure
actively managing our finances and are aware of the main risks to that there is sufficient resources available to support the
• 6—8 Swimmers attaining top 16 in the world ranking (2 per nation) the organisation from a financial position. key objectives highlighted throughout this plan.
Diving:
• Scottish divers ranking in the top 18 in the world measured by
achieving the average degree of difficulty on dives for 1m/3m/10m
(individual or synchro) derived from the Olympic Games and
World Championships 2004—2012 Revenue Costs
Para Swimming: £3.3m £3.3m £3.3m £3.3m
£3.2m £3.2m £3.2m £3.2m £3.2m £3.2m £3.2m £3.2m
• 5 para swimmers attaining top 8 in the world
(absolute and IPC Championship Events)
£3,000,000
Services £2,500,000
We will:
• Maintain our Fit for Purpose status £2,000,000
• Achieve Advanced Equality Standard
• Ensure adequate financial resource is
available to support our long term plans £1,500,000
• Deliver innovative and effective
communication with all stakeholders
£1,000,000
Development
By 2021 we will: £500,000
• Increase swimming membership to 19,000
• Increase non-swimming membership to 7,000, including £0
teachers, coaches, technical officials and volunteers 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20
• Have 120 strong, sustainable clubs with swiMark Plus
• Have 32 Local Authorities/Trusts delivering a National
membership sportscotland british swimming development performance services
Swimming Framework underpinned by an aquatics plan
• Increase the number of children learning to swim sponsorship part / edu misc income
• Establish an adult recreational membership with
over 1,000 membersScottish Swimming looks forward to working with our members and partners during the delivery of this plan.
Our Corporate Plan is underpinned by more detailed development and performance plans. You can download a digital version of all plans at scottishswimming.com/about-us scottishswimming.com Registered Name and Office: Scottish Amateur Swimming Association Limited National Swimming Academy | University of Stirling Stirling | FK9 4LA Scottish Swimming is the trading name for the Scottish Amateur Swimming Association Limited. Registered in Scotland. Company Number SC246645 Design: TOUCH | thetouchagency.co.uk
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