Section 4 Summary Reports - Performance Against the Corporate Plan 2007-10
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Section 4 Summary Reports
Performance Against
the Corporate Plan 2007–10
The Corporate Plan 2007–10 includes three levels Objective 1—Ensure the ABC’s
of performance measurement. independence, integrity and high
The first level measures the effectiveness or standards.
outcome of ABC services in providing benefit to
Efficiency of complaints management
the Australian community. These measures and the
measured by performance against statutory
ABC’s performance against them in 2007–08 are
and ABC-imposed timelines.
set out in the Corporate Plan Summary (page 10).
During 2007–08 the ABC responded to 11 431
The second measures how well the ABC performs written complaints. Of these 81% were responded
in relation to four high-level objectives. The to within the 28-day time period specified in the
measures encompass 11 key result areas across ABC Editorial Policies. Overall, 99.5% of written
four dimensions of performance identified in the complaints were responded to within 60 days,
Plan: good governance; output and audiences; which is the statutory period for response to
value for money; and learning and growth. complaints about ABC Code of Practice matters.
The third level of evaluation relates to the During the same period, the ABC’s Complaints
actions and performance targets set for each of Review Executive reviewed 70 complaints. Of these
18 strategic priorities. For reporting purposes, 98.6% were responded to within 28 days and
these targets are assessed as “Achieved”, “On 100% within 60 days.
Track”, “Not Achieved” or “Ongoing”, the latter
Results of Editorial Policy Assurance Surveys.
representing a commitment over the life of
the Plan. The Director of Editorial Policies undertook five
quality assurance projects. The first examined
the quality of ABC processes for taking corrective
Key Results Areas actions when they were warranted. The project
found that in almost every case corrective
Measuring how well the ABC performs in relation actions had been carried out. Some inconsistent
to four areas of performance: good governance; practices in the handling of online corrections
output and audiences; value for money; and were found and a series of recommendations for
learning and growth—measured twice yearly. improvements were made.
The second project examined the accuracy of
three of the ABC’s principal radio current affairs
programs—AM, The World Today and PM. An
independent panel reviewed a random sample
of 150 items broadcast and determined that
95.3% of the items sampled were either wholly or
substantially accurate for plain facts and 97.3%
were wholly or substantially accurate as to context.
116 S U M M A RY REPORTSSECTION
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Other projects examined samples of television ABC buildings by 2.3% from 878 megajoules per
news content, radio topical and factual content, square metre per annum in 2007 to 858 in 2008.
and online opinion content. The current ABC Fleet fuel intensity also fell by 2.3% from 3.84
Editorial Policies 2007 set out an impartiality megajoules per kilometre per annum in 2007 to
requirement for each of these three categories of 3.76 in 2008.
content. Final reports were due in July 2008.
Electricity consumption increased by 0.8% and
In August 2007, the Managing Director requested natural gas consumption by 0.6% in 2007–08 due
a review of the adequacy of the Editorial Policies to the roll-out of new digital broadcast equipment
in relation to journalistic sources and the in parallel with existing analog systems.
reporting by journalists of events in which they are
The Corporation has also established a Green
participants. The Board approved the insertion of
Futures Steering Committee to assist the ABC
new sections (4.7 and 4.4.13–15) into the Editorial
meet its performance targets and to ingrain
Policies that, following a consultation period, take
environmental best practices in the behaviour of
effect on 1 July 2008.
all staff.
In the federal election coverage of October–
See also Commitment to a Greener Future pages
November 2007, the ABC used internal and
59 to 63.
external resources to monitor the amount of
coverage given to candidates and party officials
(share-of-voice data) to help provide assurance
that coverage met all required standards of
Objective 2—To be recognised as the
accuracy and impartiality. The election coverage leading Australian public media space
monitoring work was reported to the Board and where people engage with issues
published on ABC Online. and ideas.
Fulfilment of statutory and regulatory Percentage of first-run Australian television
obligations. content (between 6 pm and midnight,
between 6 am and midnight) annually.
The Corporation believes it has fulfilled all of
its statutory and regulatory obligations during • 6 pm and midnight: 52.8% (48.4% in
2007–08 with the exception of responding to all 2006–07) on ABC1
written complaints within the 60-day statutory • 6 am and midnight: 34.5% (35.0% in
period. The ABC responded to 99.5% of written 2006–07) on ABC1.
complaints within 60-days. Comment: These results reflect the hours
Environmental impact assessment and broadcast from the Sydney transmitter, comprising
evidence of response. national and local New South Wales transmission.
Figures may differ slightly in other States and
The ABC has established an Environment
Territories as a result of varying levels of local
Management System which sets out high-level
content. The decline is not noteworthy.
policies, objectives and targets and provides
for monitoring and reviewing performance. Data for ABC2 is collected across total hours
The System is based on international standard of broadcast. 9.9% was achieved in 2007–08
ISO14001:2000. compared to 8.6% in the previous year.
The Corporation has set targets to reduce its Percentage of Australian television programs
greenhouse gas emissions by 40% (to 60% of in the ABC’s 20 highest rating programs.
1997 levels) by 2020 and by 60% (to 40% of 1997
• ABC1—Metropolitan: 65% (60% in 2006–07)
levels) by 2050.
• ABC1—Regional: 50% (55% in 2006–07).
Overall during 2007–08 the ABC achieved a Comment: The increase in metropolitan
reduction of 0.8% from 44 188 tonnes CO2-e to represents one additional program appearing
43 758 tonnes CO2-e. This was primarily due to in the top 20 list, while in the regional list it
an overall reduction in the energy intensity of all represents one less program.
SUMMARY REPORTS 117Performance Against the Corporate Plan 2007–10 continued
Percentage of Australian music performance Critical recognition through major
on each Radio network that broadcasts media awards.
music. See Appendix 21 (page 208).
• triple j: 41.1% against target of 40%
• ABC Classic FM: 34.6% against target of 30% Overall ABC (combined) audience reach.
• ABC Radio National: 30.2% against target 72% which is the same as in 2006–07.
Source: ABC Awareness and Usage Survey 2008 and ratings analysis
of 25% conducted in the same month in 2007 and 2008.
• ABC Local Radio: 31.5% against target of 25%
• dig: 40.5% against target of 40% Audience share for ABC Television and
• dig jazz: 24.9% against target of 25% ABC Radio.
• dig country: 25.6% against a target of 25% Television:
• Radio Australia: 60% against a target of 60%. ABC1—Metropolitan (free-to-air, people share)
• 6 am to midnight—16.5% (15.7% in 2006–07)
Comment: The result for dig jazz is not
• 6 pm to midnight—17.2% (16.3% in 2006–07)
considered statistically significant.
ABC1—Regional (free-to-air, people share)
Percentage of original content scheduled • 6 am to midnight—18.4% (17.1% in 2006–07)
across mainstream radio services and web • 6 pm to midnight—18.7% (17.3% in 2006–07)
stories produced for ABC Local Online. ABC1—Metropolitan (total viewing, people share)
• Original content: 88.1% (This is a new measure. • 6 am to midnight—12.4% (12.1% in 2006–07)
No comparative data is available for 2006–07.) • 6 pm to midnight—13.9% (13.4% in 2006–07)
• Web Stories: 11 818 (Measurement not ABC1—Regional (total viewing, people share)
available as percentage. This is a new • 6 am to midnight—13.2% (12.7% in 2006–07)
measurement. No comparative data is • 6 pm to midnight—14.5% (13.7% in 2006–07).
available for 2006–07.) Comment: Share data for ABC2 was not available
during 2007–08.
Percentage of state/local “breakout”
• Radio: 20.7% (20.5% in 2006–07).
television broadcast hours.
Of the 10 910 total ABC1 television hours 2 217 Audience reach by media platform and
hours (20.3%) were unduplicated, state-based, network.
first-run television broadcast hours compared to Television:
20.5% in 2006–07. Data is not collected for ABC2
• ABC1—Metropolitan (24 hour)—60.1% (60.4%
as this network transmits a national feed only.
in 2006–07)
Comment: The decline is not considered
• ABC1—Regional (24 hour)—62.4% (64.2% in
noteworthy.
2006–07)
Percentage of people who consider the • Radio: 32.9% (32.7% in 2006–07)
quality of programming on ABC Television, • Online: Active internet population—19.5%
Radio and Online is good. (18.4% in 2006–07).
• Television: 82% (81% in 2006–07) Comment: Declines are not considered statistically
• Radio: 65% (64% in 2006–07) significant.
• Online: 91% (88% in 2006–07).
Total podcasts, vodcasts and streamed
Source: Newspoll, ABC Appreciation Survey, 2007 and 2008.
media.
Comment: None of these changes are statistically
• Podcasts: 41.5 million (22.9 million in 2006–07)
significant.
• Vodcasts: 18.6 million (5.5 million in 2006–07)
• Streamed Media: Full-year data is not available
due to a change of content delivery system
during the year.
118 S U M M A RY REPORTSSECTION
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Objective 3—Deliver maximum on 1 July 2007 and entered into an agreement
benefit to the people of Australia with Vision Australia, providing access to the
ABC back catalogue. ABC Commercial retained
through the effective and efficient
the rights for digital download to audio product
delivery of ABC services.
and continued to distribute BBC product. ABC
Levels of resource utilisation. Commercial rationalised the number of key brands
The level of resource utilisation of production managed by the Licensing business and licensed
staff within the Production Resources Division the manufacture and distribution of gift products
was 89.2% for 2007–08 compared to 89.5% for key brands to external partners.
in 2006–07. ABC Commercial implemented a range of controls
Comment: The decline is not considered and operational efficiencies to improve the
statistically significant. financial performance of the ABC Books business.
Levels of asset utilisation. In May 2007, the ABC engaged the Boston
Consulting Group to review its television
Data collection for this measure has been
production activities in conjunction with the ABC’s
contingent on the deployment of suitable software
Corporate Development team. The Review was
to record asset usage. This occurred in January
to determine and make recommendations on the
2008. Data will be available from 2008–09
most efficient and effective television content
onwards.
production model. The Managing Director in
Efficiencies delivered through business March 2008 announced the first three of the
process re-engineering. planned initiatives: the creation of a new division,
The following provides a cross-section of activity ABC Resources, drawing together Production
during 2007–08. Resources and Resource Hire, effective from 1 July
2008; the replacement of television news studio
A number of business processes have been
technology that is reaching the end of its life-cycle
replaced with electronic systems which simplify
with a more efficient, automated studio system;
tasks and reduce the time and resources needed
and the centralisation of graphics production for
to complete those tasks, as well as reducing paper
ABC Television News programs.
and energy consumption. During 2007–08 these
included: Levels of new business activities.
The following is a cross-section of activity during
• The Electronic Asset register (a web-enabled
2007–08.
process for controlling asset registration into
SAP to replace the existing paper process) ABC Innovation developed and launched a
downloadable application for mobile phones to
• The Electronic Remittance Advice system which
receive ABC election coverage directly from the
replaced the existing paper process.
ABC. This free service was one of the first of its
One Person Operation (OPO) has been type in Australia with users receiving content
implemented in two television news studios. The directly from the ABC rather than via a mobile
studio control rooms have been outfitted with phone carrier. The application had over 4 000
state-of-the-art equipment, where functions are downloads and is now being used for other ABC
sufficiently automated to enable a news service content including news, sport and weather.
to go to air with significantly fewer people in the
ABC Commercial entered into new business
control room and on the studio floor.
ventures with–My Space (ABC content), News
The Corporation has finalised an ABC Payroll Magazines (delicious and Gardening Australia),
service delivery agreement that delivers a 25% National Geographic (Library Sales), Jasnor Pty Ltd
reduction in annual fees. (gift manufacture and distribution), Dymocks and
Australia Post (retail distribution), Vision Australia
Following a review of businesses not operating
(audio product), Harcourt Brace (educational
on a profitable basis—Audio, Licensing and
publishing), Telstra BigPond (ABC content—
Gift—ABC Commercial closed the Audio business
SUMMARY REPORTS 119Performance Against the Corporate Plan 2007–10 continued
BigPondTV), YouTube (ABC content), Globecast Commission, State film funding bodies and the
(APEC coverage), Air Sport Limited (Hang Gliding Australia Council.
Minicam coverage), First Take Productions (Boxing
Ongoing discussions with the Screen Producers
outside broadcast coverage) and Best Picture Show
Association of Australia on developing Terms of
(Rights to Bindi: The Jungle Girl), Good News
Trade.
Week (high definition production), Fremantle
Media (Studio productions), Film Australia Involvement in deliberations surrounding new
(program sales), History Channel (DVD rights), agency, Screen Australia, implementation of new
Universal Magazines (proposal for new magazine), producers’ offset, funding levels for television
Vodafone (ABC comedy content licensing), Circe and public broadcasting and development of the
Productions, Essential Viewing and Natural History government’s arts, film and television policy.
New Zealand (footage sales clients).
Networking events organised and well attended by
Online developed iView, which was Beta tested ABC Television’s independent production partners.
as a device called “ABC Playback”. iView is an
Ongoing productive communication with strategic
internet broadcasting service which provides a
stakeholders such as the Australian Children’s
selection of recently-aired television and archived
Television Foundation and Foxtel.
programming from the ABC. It offers high fidelity,
full-screen video for high speed internet users. Parliament House provided approval for Australia
Network to be transmitted through the Parliament
Percentage of non-Appropriation revenue as
House internal house monitoring system. The
a percentage of total costs.
approval came after considerable lobbying at
5.1% (3.9% in 2006–07). various levels including lobbying by the ABC
Qualitative evidence of engagement with Chairman to the Prime Minister. Under the
external stakeholders. arrangement Australia Network will be available
to all parliamentarians on a 24-hour, seven-day-a-
The following is a cross section of activity during
week basis.
2007–08.
During April 2008, Chief Executive of Australia
75th Anniversary celebrations of the ABC. A
Network, Bruce Dover accompanied ABC
series of 12 concerts and/or open days held
Chairman, Maurice Newman and Managing
around Australia from July to October 2007,
Director, Mark Scott on a tour of several Asian
attracting more than 300 000 people and
countries. The purpose of the trip was to execute
providing opportunities for engagement with key
a content sharing agreement between the ABC
stakeholders in each community.
and Central China Television (CCTV) and to allow
Pre-election engagement with both the the Chairman and the Managing Director to see
Government and Opposition around policy first hand the challenges and complexities faced in
priorities in communications and broadcasting. operating a television network in the diverse Asia
region. Countries visited included China, Vietnam,
Post-election engagement with the new Minister,
Singapore, Thailand and Malaysia.
Senator Stephen Conroy, including discussion
of the new government’s policy priorities. Australia Network’s new flagship program,
Engagement also with senior departmental Newshour with Jim Middleton was launched at a
officials around shifts in policy and budget cocktail reception in the Mural Hall of Parliament
priorities for 2008. House, Canberra on18 February 2008. The
function was attended by around 120 people
Ongoing relationship with the Djilpin Art
including Government Ministers, Members of
Aboriginal Corporation in relation to licensing of
Parliament, public service heads, members of
Dust Echoes to external parties.
the diplomatic corps and industry groups. The
Production partnerships: ongoing relationships program was launched by the ABC’s Managing
and initiatives being developed with funding Director, Mark Scott and Foreign Minister,
agencies including Film Australia, Australian Film Stephen Smith.
120 S U M M A RY REPORTSSECTION
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Objective 4—Sustain and grow the Performance against external occupational
ABC through high-quality leadership health and safety benchmark standards.
and an environment of responsibility In 2005 the ABC committed to national targets for
and opportunity. occupational health and safety (OHS) performance
for the period 2002–12. These targets relate to
Employee survey results. achieving reductions in workplace injury, lost time
Development of an employee survey has been and time elapsed for return to work. Comcare
contingent on finalising the restructure of the measures performance against these targets for
People and Learning Division. It is anticipated that all Commonwealth agencies including the ABC.
the survey will be developed in the second half of These measures provide benchmarks for the ABC
2008 with the first survey planned for 2009. to assess its performance in this area.
Turnover and absenteeism benchmarked The ABC is on track to deliver on the targets
externally. relating to reductions in workplace injury. The
The ABC has begun tracking employee initiated ABC’s results for reduction of lost time and in time
separation and unscheduled leave and measures elapsed for return to work have improved but are
these against external benchmarks annually. To not on target for this year. However, the ABC’s
date the Corporation has used free benchmarking results against this target are significantly better
services (updated annually) through the Australian than other Commonwealth agencies and the
Human Resource Institute (AHRI) and Info HRM overall trend indicates the ABC is on track to meet
Consulting. this target over the long-term. (See Appendix 12,
page 193.)
Employee initiated separation (turnover) measures
the proportion of the workforce that initiated
its own separation from the ABC and indicates
unplanned skill loss to the ABC. The ABC’s result
Performance Targets
of 10.14% places the Corporation between the The ABC Corporate Plan 2007–10 sets out 100
25th percentile (8.18%) and the median (11.87%) individual targets. In this, the Plan’s first year of
of the All Industries Benchmark results. operation, 16 (16%) of the targets were achieved.
Of the remaining 84 targets, 21 (21%) are on
Unscheduled leave measures the percentage of track to be achieved as required, 2 (2%) have not
available workdays employees are absent for been achieved and 61 (61%) were identified as an
unscheduled reasons. This can be an indicator ongoing commitment over the life of the Plan.
of employee morale and a predictor of future
turnover. The ABC’s result of 6.70 indicates that
each employee, on average, is absent from work
Objective 1—Ensure the ABC’s
due to illness for about seven days each year. This
independence, integrity and high
result places ABC above the All Industries median
result of 6.21. However, when compared with
standards.
the public sector the ABC’s result falls between Key Directions 2007–10
the target 25th percentile (6.36) and the median Editorial Standards: Uphold the highest editorial
(7.51). standards in Australian broadcasting.
Investment in staff learning and Corporate Governance: Advance the ABC’s
development. reputation and high performance standards
A level of 2.14% of base salary expenditure has through the ongoing evaluation of governance,
been spent on staff learning and development. policies and procedures.
This is in line with the Corporate Plan target of a
Corporate Citizenship: Contribute to the life of
minimum of 2% of base salary expenditure and is
Australian communities and to the maintenance of
the same level as achieved in 2006–07.
a healthy environment.
SUMMARY REPORTS 121Performance Against the Corporate Plan 2007–10 continued
Editorial Standards Corporate Citizenship
Strategic Priority 1 Strategic Priority 3
Strive for the highest editorial standards and Work with local and international
in particular with regard to: communities to foster relationships and
• Accuracy goodwill.
• Impartiality and fairness Actions and Targets
• Public debate. Undertake or participate in public events in
association with local communities. Ongoing
Actions and Targets
Ongoing review of the ABC Editorial Policies to Through the ABC’s selective participation in charity
ensure they are adequate for the changing media events, provide support to communities in need.
environment. Ongoing Ongoing
Apply corporation-wide interpretation and advice Work with broadcasters internationally, especially
on the implementation of the ABC Editorial in Asia and the Pacific, to develop strong and
Policies. Ongoing responsible media institutions that operate in the
public interest. Ongoing
Ensure that all staff understand their obligations
and comply with ABC Editorial Polices and that Contribute actively to policy and professional
content makers are trained in the Policies to an discourse internationally, through participation
advanced level. Ongoing in media organisations and regulatory forums.
Ongoing
Maintain quality control of ABC content through
regular self-evaluation. Ongoing Strategic Priority 4
Minimise the impact of ABC activities on
Review and develop quality assurance systems
Australia’s environment, biodiversity and
to generate regular, credible, evidence-based
heritage places.
assessments of compliance of ABC content with
Editorial Policies. On Track Actions and Targets
Acknowledge and respond to audience complaints Set and achieve annual targets to improve energy
in a timely and impartial manner. Ongoing and water consumption across the Corporation.
On Track
Corporate Governance
Set and achieve annual targets to reduce the
Strategic Priority 2
Corporation’s Co2 (carbon) emissions. On Track
Apply best practice standards of corporate
governance and public accountability. Undertake energy audits of ABC facilities.
Achieved
Actions and Targets
Identify and take account of the environmental
Maintain and provide best practice governance
footprints when negotiating procurement or
systems and reporting processes to enable the
service contracts. Ongoing
Board to fulfil its obligations under Section 8 of
the ABC Act. Ongoing Identify and care for heritage places under the
ABC’s control through the implementation of its
Ensure that risks identified annually inform
Heritage Strategy. Ongoing
the development of strategic priorities and
management responses. Ongoing Comply with the Corporation’s obligations under
the Environment Protection and Biodiversity
Ensure a working environment that meets
Conservation Act 1999 (Cwlth). Ongoing
recognised occupational health and safety
requirements. Ongoing Consider the whole-of-life impact of planned
facilities and equipment on energy efficiency, the
environment and biodiversity. Ongoing
122 S U M M A RY REPORTSSECTION
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Objective 2—To be recognised as the Record 600 major music concerts performed
leading Australian public media space in Australia, per year, over the life of the Plan.
Achieved
where people engage with issues
and ideas. A minimum of five initiatives per calendar year,
over the life of the Plan, to identify and support
Key Directions 2007–10
new Australian artists. Achieved
Content: Contribute to a sense of national identity.
Maintain the level of Australian drama on ABC
Audiences: Deliver great media experiences, in Radio National at 75% of all drama broadcast.
more ways, more often. Achieved
Innovation: Build a digital public broadcaster Online and Other Platforms:
to keep the ABC at the leading edge of media
Strengthen the presentation and content offering
development.
of ABC News Online (audio, video and text) over
Content the life of the Plan. Ongoing
Strategic Priority 5 Develop and support a parenting portal,
Strengthen the distinctiveness of ABC educational and documentary portals and special
content. regional animation and video do-it-yourself
initiatives for children. Ongoing
Actions and Targets
Develop opportunities for new and existing
Television:
audiences to access Australian content by
Increase the level of first-release Australian content providing material on new and emerging
on ABC Television, year-on-year, with particular platforms. Ongoing
emphasis on drama, documentaries and children’s
drama. On Track Local Presence:
Use the Corporation’s presence across Australia, to
Broadcast at least 55% Australian content between
provide engaging and compelling content for local
6 pm and midnight; and achieve a minimum of
audiences—at least maintaining 2006–07 levels of:
50% Australian programs in the ABC’s 20 most
popular programs as measured in the five biggest • unduplicated content on ABC Local Radio and
cities and Tasmania/regional markets. Achieved the number of web stories produced for ABC
Local Online. Ongoing
Source and present content that will uphold the
ABC’s reputation for quality programming as • state/local breakouts from the national
perceived by a large majority (at least 80%) of television schedule. Ongoing
Australians surveyed. Ongoing
Continue to review the location of regional radio
Increase the total value of investment in Australian stations to ensure they reflect significant changes
television content, compared with 2006–07, taking in population demographics. Ongoing
account of the ABC’s intellectual property interests.
Emergencies and Events of Major
Achieved
Significance:
Television content aimed at children will achieve a Continue to develop the role of ABC Local Radio
minimum of 25% Australian content. Achieved and ABC Local Online as the primary point of
Radio: connection for communities across Australia at
times of emergencies. Ongoing
Maintain the 2006–07 levels of Australian content
scheduled across local and national radio services. Provide comprehensive coverage of events of
On Track major significance and celebration across networks
and platforms as appropriate. Ongoing
Continue to give priority to Australian music
performance by setting and achieving annual
targets for all radio networks that broadcast music.
Achieved
SUMMARY REPORTS 123Performance Against the Corporate Plan 2007–10 continued
Strategic Priority 6 Harness the strength of the ABC’s multiplatform
Attract the maximum potential audience presence and leadership in a range of content
respectively for Charter-based content of categories. Ongoing
“wide appeal” and of more “specialised Develop the capacity to deliver continuous news
interest”. on radio, television, online and on mobile devices.
Actions and Targets On Track
Apply an integrated programming and scheduling International:
strategy across ABC Television channels, the Develop a cross-platform experience between
internet and other emerging platforms, to increase Australia Network, Radio Australia and ABC
total levels of content usage. Ongoing International Online that reflects the interests of
Strengthen perceptions of the ABC brand through Asia and the Pacific and provides an Australian
continual review of the way the Corporation perspective on events and issues in the region.
projects and markets itself to the community. Ongoing
Ongoing Expand the online content offerings available
Cross promotion activities will constitute at least through the ABC’s international outlets, including
20% of promotions on ABC Radio, Television the multilingual presence of Radio Australia.
and Online sites, inclusive of ABC Commercial. Ongoing
Achieved Engage with audiences through alternative
International: distribution paths such as mobile and on-demand
forms of television. Ongoing
Maintain and increase Radio Australia’s airtime
with broadcasting partners by providing content Innovation
in their own languages in response to their needs Strategic Priority 8
and interests. Ongoing
Position the ABC for the successful
Extend the carriage of Australia Network in introduction of digital radio broadcasting.
territories within its target markets. Ongoing
Develop an ABC digital radio content strategy,
Ensure audiences receive timely and accurate focusing on the provision of new services to
information at times of crisis. Ongoing audiences, by September 2007. Achieved
Audiences Establish the operational and resource base to
Strategic Priority 7 enable a trial of the new digital radio services to
begin in October 2008. On Track
Use the ABC’s multiplatform presence to
provide engaging and compelling content Launch ABC digital radio services and associated
and to extend audience experiences across a online presence, in January 2009, and according
variety of formats. to agreed industry rollout schedule. On Track
Actions and Targets Develop a strategy to extend digital radio content
Increase the availability of content across the to regional areas to coincide with the launch in
ABC’s total offering through means such as time- January 2009. On Track
shifting, podcasts and vodcasts, video-on-demand Strategic Priority 9
and streamed content. Ongoing
Research and develop digital content and
Provide user-friendly tools that enable audiences services.
to contribute appropriate content to the ABC and
Develop a rich media player to allow time-shifting
share with a broader community. Ongoing
and downloads of content. Achieved
Increase opportunities for audience engagement
Establish effective tools and policies for the
through forums, moderated blogging and other
expansion of Web 2.0 media and user-generated
social networking activities. Ongoing
content. On Track
124 S U M M A RY REPORTSSECTION
4
Objective 3—Deliver maximum Deliver facilities in Brisbane and Melbourne that
benefit to the people of Australia address operational requirements in the future.
Ongoing
through the effective and efficient
delivery of ABC services. Complete a long-term strategic capital analysis
by October 2008 as a key input into the 2009–12
Key Directions 2007–10
Triennial Funding Submission. On Track
Efficiency and Effectiveness: Demonstrate
better practice in efficient and effective resource Develop a rolling capital business plan and
management. implement according to agreed time frames.
Ongoing
Commercial Revenue: Improved return on public
investment in the ABC. Commercial Revenue
Strategic Priority 12
Stakeholders: Advance the ABC’s reputation with
key stakeholders. Position the ABC for leadership in new and
sustainable business activities—in particular,
Efficiency and Effectiveness opportunities arising from the digital media
Strategic Priority 10 environment.
Maximise the relative efficiency of ABC Actions and Targets
resource and asset utilisation.
By August each year, review the ABC Commercial
Actions and Targets Operating Charter to ensure its effectiveness in
Improve the alignment of strategic priorities and guiding business development that is appropriate
budget review processes. Ongoing and sustainable. Achieved
Identify and maintain the most cost-effective Based on agreed ABC Digital Download Policy
model for sourcing and delivering content that (from October 2007), provide digital products
satisfies Charter obligations. Ongoing (video, audio, music, archival material) through
the ABC Shop Online by March 2008. Achieved
Ongoing review of all stages in the distribution
and transmission processes including key Explore opportunities for further digital
contractual relationships to ensure maximum distribution of product over the remaining life of
effectiveness of distribution and transmission the Plan. On Track
expenditure. Ongoing Establish and develop new revenue streams in the
Introduce new business systems and work digital space. On Track
practices to facilitate the movement into and Repurpose and commercialise content across all
maximise the opportunities of digital production new media digital platforms (including distribution
and delivery. Ongoing to third party platforms as appropriate). On Track
Progressively deliver tools to better identify, Develop joint ventures and strategic business
manage and account for resource and asset partnerships with major media industry players.
utilisation over the life of the Plan. Ongoing On Track
Strategic Priority 11 Strategic Priority 13
Address the challenges of long-term financial Strengthen the overall financial performance
sustainability through integrated operational of the ABC Commercial Division in
and capital planning. contributing net profit to the ABC.
Actions and Targets Actions and Targets
Develop and implement integrated capital From September 2007, work with the ABC
strategies to address the future operational and Commercial Advisory Board to support the
facility requirements for the ABC nationally. ongoing sustainability of the Corporation and
On Track
SUMMARY REPORTS 125Performance Against the Corporate Plan 2007–10 continued
increase the profitability of ABC Commercial Objective 4—Sustain and grow the
activities to be reinvested in Australian content. ABC through high-quality leadership
Ongoing
and an environment of responsibility
Review business operations and processes by and opportunity.
January 2008 and implement strategies for
Key Directions 2007–10
cost reduction/margin improvement across all
businesses over the life of the Plan. Achieved People: Offer a high quality and adaptive work
environment.
Extend the retail distribution of ABC product.
Ongoing Performance Culture: Provide individuals with
the opportunity to excel.
Stakeholders
People
Strategic Priority 14
Strategic Priority 15
Engage positively with public conversations
about the contemporary role and Develop an ABC culture based on shared
performance of the ABC in Australian life. values and common goals.
Actions and Targets Actions and Targets
Maintain and develop partnerships with key Express and uphold ABC values through a revised
community organisations, including arts and Code of Conduct by June 2008. On Track against
emergency service bodies. Ongoing a revised target of December 2008.
Monitor and take account of the interests of key Promote cooperation and collegiality as essential
stakeholders in all States and Territories in the to the successful delivery of content and services
planning and delivery of ABC services nationally across all relevant media platforms. Ongoing
and locally. Ongoing Review systems and programs such as recruitment,
Consider and respond to advice from the ABC performance management and the leadership
Advisory Council and conduct regular meetings capability framework to ensure integration with
between the Council and the ABC Board Advisory and promotion of shared corporate values.
Council Committee. Ongoing Ongoing
Support the ABC’s 2009–12 Triennial Funding Undertake a benchmark survey and, thereafter,
Submission by demonstrating to the Parliament measure regularly levels of employee engagement
the value for money the ABC delivers to the and alignment of organisational culture with
community. On Track corporate values. Ongoing
Strategic Priority 16
Develop and reward leadership which
creates the opportunity for people to do
their best work.
Actions and Targets
Strengthen the ABC’s capability by developing
current and future leaders through programs
targeting senior, middle and new managers.
Ongoing
Support an alumni of management program
graduates with opportunities for continuing
professional development. Ongoing
Provide managers with improved access to relevant
workforce data and analysis. Ongoing
126 S U M M A RY REPORTSSECTION
4
Support and maintain continuous improvement Strategic Priority 18
of the management of the ABC’s workforce Provide a safe, positive work environment
through performance management systems, the that enables excellent performance.
senior executive bonus scheme and selection and
retention processes. Ongoing Actions and Targets
Provide occupational health and safety advice
Performance Culture
and improve systems, including the integration
Strategic Priority 17 of effective risk management into work practices,
Develop and align the ABC’s workforce with policy development and devolved divisional
the capabilities needed to achieve strategic accountability. Ongoing
goals.
By December 2008, conduct an occupational
Actions and Targets health and safety systems audit to measure health
By December 2008 identify the workforce and safety performance and identify gaps in
capabilities required to support ABC operational compliance or systems and annually thereafter
priorities for the next three to five years. On Track (replacing audit services previously undertaken by
the Commonwealth). On Track
Implement measures to support effective
restructuring, job design, succession planning and At least once during the life of the Plan, review
other initiatives in a timely manner. Ongoing Discrimination and Harassment, Anti-bullying and
Grievance Policies and ensure appropriate training
Promote options for a diverse range of learning for managers and staff. On Track
and development activities—eg mentoring,
coaching, job rotations, projects and formal Organise quarterly events to stimulate cross-
courses—to help ensure the Corporation maintains divisional understanding and cooperation.
its required skills profile. Ongoing Ongoing
By July 2009, implement the Learning Gateway
to facilitate development and the sharing of skills
through implementation of a Knowledge Pool.
On Track
Commit a minimum of 2% of base salary
expenditure to staff development and training.
Achieved
Actively identify, attract and retain key staff
through opportunities available within the unique
scope of the ABC’s media and operational areas.
Ongoing
Seek to achieve a 2% level of Indigenous
employment. Not Achieved
Seek to employ a minimum of 5% of people with
disabilities. Achieved
Seek to achieve a workforce whose diversity
enables the ABC to engage more effectively with
all sectors of the Australian population. Ongoing
SUMMARY REPORTS 127Outcomes and Outputs
Outcome 1 6 pm to midnight
Households 2007–08 2006–07
Metropolitan Share % %
Audiences throughout Australia—and
Sydney 19.5 18.3
overseas—are informed, educated and
Melbourne 18.6 17.4
entertained.
Brisbane 18.1 17.3
Overall assessment Adelaide 17.4 16.3
Perth 18.6 18.4
Overall achievement will be measured by: Five-City Metropolitan 18.6 17.6
(a) Audience usage of ABC Radio, Television Regional Share % %
and New Media Services Southern NSW 20.6 18.2
Northern NSW 19.4 18.2
(b) Results of audience surveys.
Victoria 17.7 18.7
(a) Audience usage of ABC Radio, Television Queensland 17.8 16.2
and New Media and Digital Services Tasmania 29.5 25.2
Regional All 19.9 18.4
Radio Share Source: OzTAM Television Ratings and Regional TAM.
Note: Regional Share includes ABC spill; historical data has been updated
The ABC’s overall five-city metropolitan share in to reflect this.
2007–08 was 20.7%, a 0.2 share point increase
on 2006–07 (20.5%). Online Access
Metropolitan Share 2007–08 2006–07 Due to a change in measurement system part-way
% % through the year, this data is no longer available.
Sydney 19.1 20.0 Details about audience usage of ABC Online can
Melbourne 20.7 19.8 be found in ABC Audiences (see pages 32 to 46).
Brisbane 21.2 20.7
Adelaide 22.1 20.8 Radio Reach
Perth 23.6 23.5 Metropolitan Reach 2007–08 2006–07
Five-City Metropolitan 20.7 20.5 Sydney 1 171 000 1 189 000
Newcastle 22.7 23.1 Melbourne 1 205 000 1 143 000
Canberra 44.7 41.0 Brisbane 555 000 539 000
Adelaide 340 000 341 000
Television Share Perth 493 000 475 000
6 am to midnight Five-City
Households 2007–08 2006–07 Metropolitan 3 765 000 3 687 000
Metropolitan Share % % Newcastle 164 000 166 000
Sydney 17.6 16.7 Canberra 174 000 167 000
Melbourne 16.9 15.8 Seven-City Reach 4 103 000 4 020 000
Brisbane 16.6 15.7
Adelaide 16.1 14.8
Perth 16.6 16.1
Five-City Metropolitan 16.9 16.0
Regional Share % %
Southern NSW 19.2 17.0
Northern NSW 18.3 17.5
Victoria 17.1 17.8
Queensland 16.8 15.2
Tasmania 26.9 23.0
Regional All 18.6 17.3
Source: OzTAM Television Ratings and Regional TAM.
Note: Regional Share includes ABC spill (audiences receiving ABC Television
signal from outside of the market area); historical data has been updated
to reflect this definition.
128 S U M M A RY REPORTSSECTION
4
Television Reach The Regional Production Fund (RPF) continued to
Four-weekly 2007–08 2006–07 showcase new Australian content from external
Metropolitan Reach % % producers in regional Australia across ABC Radio
Sydney 78.5 78.4 networks and on ABC Online. In 2007–08,
Melbourne 80.6 79.6 46 projects were commissioned, representing
Brisbane 79.0 79.8 approximately 99.5 hours (duplicated) of
Adelaide 83.7 84.4 broadcast content. This is compared to 64
Perth 78.4 81.6 projects and 94 duplicated hours in 2006–07.
All Metropolitan 79.7 79.9 Several projects commissioned in 2007–08 will
Regional Reach % % be broadcast in the next financial year. The RPF
Southern 81.3 82.5 continued to focus on larger projects of significant
Northern 79.1 80.3 benefit to regional communities which could
Victoria 83.2 85.6 be delivered on a variety of platforms, including
Queensland 79.4 82.1
interactive websites, videos and podcasts.
Tasmania 85.4 88.3
All Regional 80.8 82.7 Australian Music
Source: OzTAM Television Ratings and Regional TAM. All radio networks that broadcast music have a
Note: OzTAM’s industry standard reach calculation now includes visitor
viewing. Regional Share includes ABC spill. Historical data has been strong commitment to Australian music and have
updated to reflect these changes.
set annual targets. In 2007–08 all networks met or
ABC Online Reach exceeded these targets, except for dig jazz which
fell just short of its target of 25%.
ABC Online’s monthly reach in the active
Australian internet population averaged 19.5% Target Achievement
in 2007–08 (18.4% in 2006–07), with a peak of 2007–08 2006–07
21.7% in June 2008. ABC Radio National 25% 30.2% 33.9%
ABC Local Radio 25% 31.5% 30.8%
(b) Results of audience surveys ABC Classic FM 30% 34.6% 34.8%
triple j 40% 41.1% 39.6%
The 2008 Newspoll ABC Audience Appreciation
dig 40% 40.5% 42.2%
Survey found that the majority of the community dig jazz 25% 24.9% 25.3%
continue to believe that the ABC offers good dig country 25% 25.6% 25.9%
quality programming and information. A summary
of the findings is provided on pages 42 to 46. 2. Genre diversity
See Appendix 2 (page 184).
3. Community and peer recognition and
Output 1.1—Radio
feedback
Provide distinctive radio programs that give See the summary of the 2008 Newspoll ABC
an Australia-wide focus to local and regional Audience Appreciation Survey (pages 42 to 46)
communities, and satisfy diverse audience and Appendix 21 (page 208).
needs, nationally and internationally.
4. Number of artists first broadcast
Performance indicators
The difficulty of maintaining records across
Quality multiple outlets throughout Australia has made
1. Level and mix of Australian content this an impractical indicator to measure for ABC
Radio. However, commitment to new artists
ABC Radio’s content, across its five domestic
remains very strong as reflected in initiatives
services, is primarily Australian except for ABC
undertaken in 2007–08, including:
NewsRadio which schedules 55% Australian
content (same as in 2006–07) and 45% content • triplejunearthed.com allows unsigned musicians
sourced from overseas public broadcasters to upload their music for review. In its first
including the British Broadcasting Corporation, year, the site reported 10 400 artists, 80 000
Deutsche Welle, Radio Netherlands and National registered users, 1.6 million tracks downloaded,
Public Radio in the United States. and 3.9 million tracks streamed. Throughout
SUMMARY REPORTS 129Outcomes and Outputs continued
the year triple j broadcast tracks on-air and Quantity
provided opportunities for artists to play at large 5. Number of broadcast hours
festivals and as support for major artists touring
Each domestic radio network broadcasts for 24
Australia.
hours each day of the year—8 760 hours per
• In a new initiative, triplejunearthed.com annum. 2007–08 was a leap year, taking this to
launched Unearthed High—a quest to discover 8 784 hours per 366 days.
Australia’s hottest high school band of any
genre with original material. A three piece 6. Number of radio stations
band from McDonald Secondary College in The ABC has four national networks, nine
Strathfield, New South Wales, was chosen from metropolitan local radio stations, 51 regional
six finalists to be recorded by triple j’s live music stations and three internet-based music services,
production team for airplay on triple j. The band dig, dig jazz and dig country. The radio networks,
will also be featured on triple j tv and in jmag. dig and dig jazz are available as audio services
• The sixth annual 1233 Newcastle Music Awards on digital satellite subscription services and dig
were held in October 2007 at the Civic Theatre. and dig jazz are available on digital free-to-air
The Awards provide support and airplay to television.
emerging artists living in the New South Wales 7. Level of radio content available through
Hunter and Central Coast regions and this year the internet
attracted a record number of 465 entries. Since
All ABC Radio services have companion websites.
inception, more than 700 new music tracks
Each national network and ABC Local Radio
have been included in the 1233 ABC Newcastle
metropolitan station is streamed 24-hours-a-day
playlist and other ABC Radio networks.
(ABC Classic FM rights permitting). A range of
• In June 2008, ABC Classic FM hosted the state sub-sites exists for specific programs and content
finals of the ABC Young Performers’ Award in genres such as rural and sport.
Brisbane, Hobart and Adelaide. The concerts
were broadcast live on ABC Classic FM and In 2007–08, 666 ABC Canberra and 612 ABC
will also be broadcast later in 2008 on ABC1’s Brisbane were the last of the nine ABC Local
Sunday Arts program. This annual event, jointly Radio metropolitan stations to commence online
managed with Symphony Services, rewards streaming.
and nurtures young musicians, providing rare The amount of content provided as podcasts was
opportunities for performance careers. increased by all networks. In October 2007, ABC
• ABC Radio’s Regional Production Fund launched Radio National recorded its 20 millionth download
the 6th annual Short Story Project in July 2007, since it began podcasting in 2005. In 2007–08, it
encouraging emerging writers from regional also launched the RN Shuffle, a podcast sampler
Australia to reflect the diversity of communities of excerpts from a range of programs, designed
through their storytelling. Winning entries were to whet the appetites of subscribers keen to
produced and broadcast on ABC Radio National expand their listening range but not sure where to
and ABC Local Radio. start. The total number of ABC Radio downloads
• ABC Local Radio and ABC Television developed (including ABC News content) in 2007–08 was
The Comedy Hour launched in Melbourne by 32.7 million.
Spicks & Specks host Adam Hills and 936 ABC ABC Local Radio introduced two podcast-only
Hobart’s Andy Muirhead. The project aims to series, The Great Train Show presented by former
identify new and emerging comic talent to Deputy Prime Minister Tim Fischer, aimed at train
contribute to Australian content across ABC enthusiasts, and Multiple Choices, presented by
services. It attracted approximately 500 comedy well-known columnist, Susan Maushart, focusing
scripts from the public which will be used to on the choices people face in daily life. The Great
produce ten, one-hour programs including a Train Show recorded approximately 20 000
mix of comedy formats for broadcast on ABC downloads per week.
Local Radio in late 2008.
130 S U M M A RY REPORTSSECTION
4
In March 2008, ABC Local was launched replacing increase of approximately 27 hours compared
the former Backyard websites and providing each to June 2007
region with its own ABC Local site. ABC Local • 43.5 hours of new triple j content was posted
delivers information and entertainment to local on the web each week compared to 38.2 hours
communities and provides a gateway to other per week in 2006–07.
regions and coverage and content across ABC
Online and has built in functionality to increase In 2007–08 a total of 11 818 stories was
interactivity with audiences. produced across ABC Local websites, including
articles, recipes, audio, photo and video stories
A vast array of content is available online from all and reviews. The use of blogs was introduced in
networks, across genres and in a range of formats March 2008 and in three months, a total of 4 813
including streams, text, images, video, audio-on- posts had been received across ABC Local.
demand, transcripts, podcasts, vodcasts and other
downloads. Price
9. Price of Output—$265.045m
In 2008–09, ABC Radio and Regional Content
will be working on new measurements for online Total actual price of Output 1.1 for the year was
content, with particular focus on audience $275.085m.
consumption.
8. Level of radio content available through Output 1.2—Television
audio-on-demand via the internet
Present television programs of wide appeal
At June 2008:
and more specialised interest that contribute
• 99.9% of ABC Radio National original to the diversity, quality and innovation of
programming was available as audio on the industry generally.
demand at any one time which is the same
level as in 2006–07 Performance Indicators
• An average of 110.5 hours of ABC Classic FM Quality
programming was available per week—an 1. Level and mix of Australian content
Australian content on ABC Television as a percentage of hours broadcast
ABC1 2007–08 2006–07
National Total National Total
Transmitter Network Transmitter Network
6 am to midnight % % % %
Australian first release 32.2 49.4 32.6 49.8
Australian repeat 19.7 16.0 19.2 15.6
Total Australian 51.9 65.4 51.8 65.4
Overseas first release 16.3 11.7 18.5 13.3
Overseas repeat 31.8 22.9 29.7 21.3
Total Overseas 48.1 34.6 48.2 34.6
Total 100.0 100.0 100.0 100.0
6 pm to midnight
Australian first release 47.4 72.6 48.4 73.1
Australian repeat 6.3 3.3 7.2 3.7
Total Australian 53.7 75.9 55.6 76.8
Overseas first release 30.0 15.6 34.3 17.9
Overseas repeat 16.3 8.5 10.1 5.3
Total Overseas 46.3 24.1 44.4 23.2
Total 100.0 100.0 100.0 100.0
Notes: National Transmission figures exclude local New South Wales transmissions.
“Total Network” includes all State and Territory “breakout” services. SUMMARY REPORTS 131Outcomes and Outputs continued
2. Genre diversity
ABC1—Hours Broadcast by Genre, 24 Hours
Australian Overseas Total % Total
2007–08 2006–07 2007–08 2006–07 2007–08 2006–07 2007–08 2006–07
Arts and Culture 197 209 149 107 346 316 3.9 3.6
Children’s 530 508 1 426 1 432 1 956 1 941 22.3 22.2
Comedy 14 21 113 118 127 139 1.4 1.6
Current Affairs 1 093 1 094 1 1 1 094 1 095 12.5 12.5
Documentary 183 177 389 411 572 588 6.5 6.7
Drama 56 46 676 651 732 697 8.3 8.0
Education 134 132 66 67 200 199 2.3 2.3
Entertainment 1 122 1 169 111 151 1 233 1 320 14.0 15.1
Factual 332 323 65 62 397 385 4.5 4.4
Indigenous 65 62 0 0 65 62 0.7 0.7
Movies 4 5 934 762 938 767 10.7 8.8
Natural History and
Environment 20 15 81 87 101 103 1.1 1.2
News 366 365 0 0 366 365 4.2 4.2
Religion and Ethics 34 28 60 84 94 113 1.1 1.3
Science and
Technology 34 37 4 4 38 42 0.4 0.5
Sport 314 371 0 13 314 384 3.6 4.4
Total Program Hours 4 498 4 564 4 075 3 951 8 573 8 515
% of Total
Program Hours 52.5% 53.6% 47.5% 46.4% 100% 100.0% 97.6% 97.2%
Other* 211 244 0 0 211 244 2.4% 2.8%
Total Hours 4 709 4 808 4 075 3 951 8 784 8 760
% of Total Hours 53.6% 54.9% 46.4% 45.1% 100% 100% 100.0% 100.0%
“Other” includes interstitial material, program announcements and community service announcements.
Notes: This table reflects hours broadcast from the Sydney transmitter, comprising national and local New South Wales
transmissions. Figures may differ slightly in other States and Territories as a result of varying levels of local content.
Hours have been rounded to the nearest whole number. 2007–08 is a leap year, ie 366 days.
132 S U M M A RY REPORTSSECTION
4
ABC2—Hours Broadcast by Genre, 24 Hours
Australian Overseas Total % Total
2007–08 2006–07 2007–08 2006–07 2007–08 2006–07 2007–08 2006–07
Arts and Culture 163 137 131 204 294 340 4.5 5.0
Business 0 11 0 0 0 11 0.0 0.2
Children’s 187 184 1 621 1 537 1 808 1 721 27.4 25.2
Comedy 4 4 192 19 196 22 3.0 0.3
Current Affairs 969 1 373 0 0 969 1 373 14.7 20.1
Documentary 180 294 323 65 503 358 7.6 5.3
Drama 67 0 77 0 144 0 2.2 0.0
Education 23 34 0 0 23 34 0.3 0.5
Entertainment 465 461 318 229 783 689 11.9 10.1
Factual 521 616 100 46 621 662 9.4 9.7
Features 39 72 0 0 39 72 0.6 1.1
Indigenous 34 48 0 0 34 48 0.5 0.7
Movies 14 2 168 56 182 58 2.8 0.8
Natural History and
Environment 22 23 3 3 25 26 0.4 0.4
News 195 144 0 0 195 144 3.0 2.1
Religion and Ethics 42 55 0 0 42 55 0.6 0.8
Science and
Technology 74 94 2 24 76 118 1.2 1.7
Sport 248 1 000 0 7 248 1 008 3.8 14.8
Total Program Hours 3 247 4 550 2 935 2 189 6 182 6 739
% of Total
Program Hours 52.5% 67.5% 47.5% 32.5% 100% 100% 93.8% 98.8%
Other* 409 84 0 0 409 84 6.2% 1.2 %
Total Hours 3 656 4 634 2 935 2 189 6 591 6 824
% of Total Hours 55.5% 67.9% 44.5% 32.1% 100% 100% 100.0% 100%
“Other” includes interstitial material, program announcements and community service announcements.
Notes: This table reflects hours broadcast from the Sydney transmitter, comprising national and local New South Wales
transmissions. Figures may differ slightly in other States and Territories as a result of varying levels of local content.
Hours have been rounded to the nearest whole number. 2007–08 is a leap year, ie 366 days.
3. Community and peer recognition and are covered separately in each State and Territory.
feedback In 2007–08, ABC Television broadcast 2 379 hours
See the summary of the 2008 Newspoll ABC of breakout programming compared with 2 388
Audience Appreciation Survey (page 42) and in 2006–07.
Appendix 21 (page 208). ABC2 broadcast a total of 6 591 hours in
Quantity 2007–08, compared to 6 824 in 2006–07.
4. Number of broadcast hours 5. Ratio of first run to repeat program hours
ABC1 broadcast 24 hours each day for the 366 The percentage of first-release programs on
days of 2007–08—a total of 8 784 hours. ABC1 between 6 pm and midnight was 77.3%,
compared with 82.7% for 2006–07. Between
The majority of these broadcasts are a national
6 am and midnight, first-release programming
service transmitted from Sydney. However, the
comprised 48.5% compared with 51.2% in
national service is replaced at certain times with
2006–07. These figures are based on hours
local “breakout” services of specific relevance
broadcast from the Sydney transmitter and
to State and Territory audiences. These include
comprises the national transmission, excluding the
State and Territory news, state-specific versions of
local New South Wales transmission. Proportions
Stateline, local sport, State and Territory elections
may differ slightly in other States and Territories as
and events such as the Anzac Day marches, which
a result of varying levels of local content.
SUMMARY REPORTS 133You can also read
