Seeking Return on ESG - Advancing the Reporting Ecosystem to Unlock Impact for Business and Society - World Economic Forum

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Seeking Return on ESG - Advancing the Reporting Ecosystem to Unlock Impact for Business and Society - World Economic Forum
White Paper

Seeking Return on ESG
Advancing the Reporting
Ecosystem to Unlock Impact
for Business and Society
Produced in collaboration with Allianz SE and Boston Consulting Group
January 2019
Seeking Return on ESG - Advancing the Reporting Ecosystem to Unlock Impact for Business and Society - World Economic Forum
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Seeking Return on ESG - Advancing the Reporting Ecosystem to Unlock Impact for Business and Society - World Economic Forum
Contents

Foreword                          05

Executive Summary                 06

Unlocking Impact                  08

Community Movement                09

Issues in Common                  12

Advancing the Ecosystem           16

Avenues for Further Exploration   23

Conclusion                        25

Contributors                      26

Project Team                      29

Endnotes                          30

                                   TABLE OF CONTENT   3
4   FOREWORD
Foreword

                               The role of the private sector in society is evolving. As the global
                               community aims to deliver on the United Nations’ Sustainable
                               Development Goals for 2030, citizens, governments and investors
                               are looking increasingly to companies to take a leading role in
                               addressing critical societal challenges.

Maha Eltogby                   Fortunately, companies committed to tackling such issues need
                               not sacrifice financial performance. The evidence continues
Head of Investors,             to mount that integrating environmental, social and governance (ESG)
Infrastructure and             considerations into investment and company management helps deliver
Long-term Investing            superior performance and long-term financial returns. In short, the
                               creation of societal value and the creation of financial value are linked.
Member of the
Executive Committee            Today, stakeholders in public and private sectors are focusing
                               on company ESG performance for various purposes, with differences
World Economic Forum
                               in the ESG items of greatest interest. Yet despite the increased focus
                               on ESG performance, a significant amount of work remains to be
                               done by stakeholders across all communities—including investors,
                               companies, standard setters, data providers and regulators—to
                               advance ESG management practices and unlock the inherent value
                               of ESG for business and society.

                               The World Economic Forum, as the International Organization
                               for Public-Private Cooperation, is well positioned to bring together
                               public, private, and civil society actors to address some of the complex
Katherine Brown                challenges within the ESG reporting ecosystem. To this end, the Forum
Head of Sustainable and        has begun to explore this theme—through its System Initiative on
Impact Investing Initiatives   Long Term Investing, Infrastructure and Development and its Centre
                               for New Economy and Society—in an effort titled ‘Building an Effective
World Economic Forum           Ecosystem for ESG’.

                               The effort is a collaboration with a coalition of members and partners
                               from numerous stakeholder groups, industries and geographies. The
                               group utilises the Forum’s unique strengths in developing perspectives
                               on system-level and cross-sectoral issues to advance the dialogue
                               on the future of ESG. It will work closely with the community to
                               accelerate and amplify much of the work already under way, highlight
                               areas where further attention may be needed and support shared
                               action on key items.
Gemma Corrigan
                               Since its launch in September 2018, the effort has prompted an
Project Lead,                  inspiring uptake in community engagement. This paper, capturing
Inclusive Business             findings from the first phase of this collaboration, increases attention
                               on the role of the ESG reporting ecosystem in enabling effective ESG
World Economic Forum
                               management, and sheds light on how we can advance the system
                               for the benefit of society.

                               We are grateful for the support and guidance of the Project Steering
                               Committee and Project Advisory Group, who have dedicated their
                               time, expertise and insight to this work, and in particular to Allianz SE
                               and Boston Consulting Group for taking a leading role in facilitating
                               this dialogue.

                                                                                                            FOREWORD   5
Executive Summary

    Increasingly, the evidence demonstrates that           The initial phase of this effort found a wide
    a focus on strong environmental, social and            range of views across the various communities
    governance (ESG) performance can deliver               of stakeholders. Despite those differences, the
    both business and societal impact.                     consultation identified a number of common issues
                                                           that all groups recognise and are keen to resolve,
    The ESG reporting ecosystem is the fundamental         indicating significant cross-community backing
    enabler to management of ESG performance.              for change in the following areas:
    The past few decades have seen significant
    progress in the disclosure of company ESG              –– The complexity and burden of ESG reporting:
    information. However, meaningful limitations              Companies face hurdles in navigating reporting
    remain in how end-users of ESG data can                   standards, understanding how to report well on ‘S’
    leverage that information.                                or ‘social’ measures and are overburdened with
                                                              data requests.
    The ‘Building an Effective Ecosystem                   –– The incomparability of company ESG data:
    for ESG’ effort of the World Economic Forum               Companies report different metrics based on the
    is a collaboration with members and partners              specifics of their industry, their location and other
    of the Forum, and looks to support other initiatives      factors. Yet even when they report on the same
    and the wider community to advance the state              topics, the application of company-specific
    of ESG management.                                        classifications and the use of company-specific
                                                              denominators to calculate certain metrics (for
    This paper summarises the initial findings                example, ‘water consumed per unit of product
    of an extensive consultation process under that           manufactured’) regularly render data incomparable.
    collective effort. The consultation process set out
    to uncover, in a landscape of often divergent views,   –– Poor understanding of and interaction with
    opportunities for collective action to strengthen         ESG ratings agencies: Investors and companies
    key foundations of ESG management. It included            note a distinct lack of transparency—and difficulty
    numerous interviews with industry experts and             in obtaining clarity—on what ESG ratings assess.
    practitioners from across a range of stakeholder
    groups, research and analysis on published             Left unaddressed, these issues discourage meaningful
    non-financial company reporting, and a review          ESG disclosure using reporting standards, reduce the
    of existing external work, consultations and           ability of companies to focus on ESG performance,
    research literature. The undertaking investigated      and send misleading signals to the market. Perhaps
    several important questions:                           most critically, they hinder the effective use of ESG
                                                           data to maximise business performance and drive
    –– Which challenges within the ESG reporting           societal impact.
       ecosystem draw the strongest consensus
       for action between all communities?

    –– Building on the work of existing initiatives,
       where is additional attention needed to
       accelerate the development of a more
       effective reporting ecosystem?

    –– Looking ahead, what other opportunities
       could this effort explore to further advance
       a global dialogue on ESG performance?

6   EXECUTIVE SUMMARY
A number of initiatives that help address some               At the conclusion of this first phase, in addition
of these issues and aim to drive real advances in            to providing continued support on these three
ESG reporting are under way. However, the overall            action areas, the effort will begin exploring additional
drive to improve ESG reporting suffers from a                avenues with the community to further advance
troubling lack of coordination and alignment—                the dialogue on ESG management. Potential topics
a gap that can limit the impact of even the                  include the following:
best-designed reforms. Three key areas demand
greater attention in order to accelerate significant         –– The extent to which ESG reporting should mirror
system-level progress:                                          the norms and practices of financial reporting,
                                                                including how it is regulated
1. Improve transparency across the
   ecosystem: Action is necessary to reduce                  –– How funding flows—including membership fees,
   duplication and unintentional conflict between               grants and donations—affect ecosystem activity
   initiatives, better inform the market of current          –– The ways in which new technologies, including
   activities and available ESG information, and                artificial intelligence, can improve ESG reporting
   clarify where convergence of efforts could be
   of greatest benefit.                                      –– How companies and boards should be organized
                                                                to drive greater focus on ESG
2. Enable effective, active cross-system
   dialogue: It is essential to take end-users’              –– Ways to improve the measurement and reporting
   needs into account as the reporting ecosystem                of social issues (the ‘S’ in ESG), and continue the
   evolves. More collective, consistent messages                evolution of wider metric reporting
   from community to community on key ESG-
   related topics—including from investors to                As the effort moves forward, its participants
   company management—is a critical need.                    welcome further engagement from the community
                                                             in identifying and leading opportunities for
3. Tighten and align methodologies for                       shared action.
   metric measurement: Effort must be made to
   reduce issues of non-comparability in disclosed
   ESG metrics and enable more effective use
   of ESG data—including in investment decisions
   and in tracking progress toward societal
   targets—through more consistent application
   of methodologies in metric measurement.

On the basis of these findings, the ‘Building an
Effective Ecosystem for ESG’ effort will collaborate
with existing initiatives and the wider community
to facilitate action in all three of these critical areas.
Actions for 2019 include developing an interactive
ecosystem map to increase the transparency of
existing activity; using the World Economic Forum
platform to drive fresh, constructive dialogue
between stakeholder groups; and channeling
community insights on how to improve metric
comparability to other initiatives.

                                                                                                          EXECUTIVE SUMMARY   7
Unlocking Impact

    Strong environmental, social and                        Strong company performance on ESG issues also
    governance (ESG) performance has                        benefits society. Increasingly, regulators and
                                                            consumers are looking for companies to take a
    the power to unlock significant positive                leading role in achieving national targets and public
    impact for investors, companies                         items of interest, including the United Nations’
    and wider society. The reporting                        Sustainable Development Goals (SDGs). ESG
                                                            performance is an important barometer of company
    ecosystem is the foundational                           commitment and progress toward those goals.
    enabler—the mechanism that makes
    this possible. Significant progress
    has occurred in ESG disclosure over
    recent decades, but the reporting
                                                            Companies that place social and
    environment must evolve further to                      environmental impact at the heart
    deliver data that better supports the                   of their strategies have the highest
    potential benefits of an ESG focus.                     potential to be rewarded by the market.
                                                            Rich Lesser, CEO, Boston Consulting Group
    A large and growing body of evidence links
    company performance on particular ESG
    dimensions to its ability to deliver financial value
    for investors and to outperform the market over
    the long term.i
                                                            Reporting Ecosystem as Key
    Not surprisingly, more and more investors are
    integrating company ESG performance into their          Underpinning the ability to understand and manage
    investment management processes. They see               ESG-related issues is the ESG reporting ecosystem,
    this as a way not only to improve returns but also to   which forms the primary focus of this paper.
    respond to client demand for investments that align
    with their values. In 2016, $22.9 trillion of assets    Today, more ESG data is available than ever before.
    were professionally managed under responsible           In 2017, 78% of the world’s largest companies
    investment strategies, up 25% from the 2014 figure,     integrated non-financial information in their annual
    representing around a quarter of all professionally     reports, up from 44% in 2011.iii The demand
    managed assets worldwide.ii The wave of ESG-            for ESG information, aided by the development
    related investment practice continues to grow,          of relevant reporting standards and frameworks,
    and there are no indications that it will abate.        has supported the proliferation of ESG information
                                                            in the public sphere. End-users of company
    This shift has contributed to an increased focus        ESG data include investors, companies themselves,
    by companies on ESG performance. Many                   regulators and segments of wider society—
    companies have seen evidence of the value               including consumers.
    of factoring ESG considerations into forward-
    looking business decisions. This includes an            However, studies highlight that issues of quality
    enhanced risk management capability, improved           in the available ESG data today act as significant
    employee engagement, and the opportunity to             impediments to ESG integration into investment
    tap into new growth opportunities. These tangible       decisions.iv End-users of the data often note that
    benefits frequently translate into improved long-term   the information available to them does not deliver
    financial performance, including in the form            a clear picture of performance and practice, either
    of premium margins and valuations.                      on an individual basis or when comparing
                                                            companies with one another.

                                                            The system for reporting on company ESG
                                                            performance must evolve further.

8   UNLOCKING IMPACT
Community Movement

‘Building an Effective Ecosystem for                  The perspectives shared in this paper do
 ESG’ is a collaborative effort with a                not necessarily correspond to each and every
                                                      of those expressed during the consultation
 coalition of members of the Forum. It                process, but aim to reflect a balance of views
 aims to use the platform of the Forum                captured through this effort.
 to accelerate the movement to more
                                                      The consultation included:
 effective management of ESG issues.
                                                      –– More than 60 one-on-one interviews with senior
The importance of having a system that enables           representatives in investment, investor relations,
end-users to employ ESG data effectively is not          treasury, sustainability strategy and the reporting
lost on the business community. A significant            functions of organizations
talking point at the World Economic Forum’s           –– Two public workshops and associated feedback
Annual Meeting 2018 was the role of business in          from approximately 100 attendees, including
society, and ESG-related sessions at the Annual          significant C-suite representationv
Meeting emphasised the demand by investors
and companies for change in the ESG reporting         –– Regular project steering group discussions,
environment. This momentum is only building              including input from more than 35 organizationsvi
within the agenda for the Annual Meeting 2019.
                                                      –– Collaboration and discussion with other bodies
Recognising the presence of an existing body             representing more than 1,000 organizations from
of activity looking to improve ESG management,           more than 150 countries
and aware of the importance of such a movement,
this effort seeks to collaborate with ongoing         Bringing so many voices together has created
initiatives and the wider community to accelerate     a powerful mechanism for identifying where
and amplify work that advances the state of ESG       collective action may strengthen the foundations
management. It also aims to identify, research        of ESG management.
and highlight activities that require greater focus
and which may further unlock the business and
societal impact that comes from an elevated
focus on ESG issues.

 The findings summarised in this paper draw on
 the results of an extensive consultation that the
‘Building an Effective Ecosystem for ESG’ effort      The World Economic Forum as a
 conducted. That process captured a spectrum
                                                      convening body has an important role to
 of leading voices across key stakeholder groups—
 including investors, companies, data providers,
                                                      play in ensuring collaboration towards
 standard setters, framework developers and           the common goal of “meaningful
 regulators—as well as existing initiatives in the    disclosure”, as the ESG landscape
 ESG reporting environment.                           continues to evolve. There are a lot of
                                                      groups with strong efforts and differing
                                                      expertise, and by bringing them together
                                                      for insightful and structured discussions,
                                                      the Forum is contributing to an evolving
                                                      consensus that could be quite impactful.
                                                      Jeff McDermott, Managing Partner, Greentech
                                                      Capital Advisors

                                                                                                COMMUNITY MOVEMENT   9
An Introduction to the Reporting Ecosystem

     ESG refers to the environmental, social and                companies to understand the best manner
     governance aspects of organizations. Many                  of developing and presenting their disclosures,
     organizations now report ESG-related information to        how to consider reporting practice through the lens
     reflect their non-financial story and the sustainability   of long-term value creation, and the position and
     or responsibility of their actions. This reporting         importance of ESG in and alongside traditional
     often attempts to clarify an organization’s risks,         annual reporting practice. Examples include the
     opportunities and impacts in relation to ESG factors.      International Integrated Reporting Council (IIRC),
                                                                the GRI 10 Reporting Principles and the Task Force
     Companies capture and track ESG performance                for Climate Related Disclosure (TCFD).
     and practices through metrics such as ‘total water
     consumption’, ‘number of incidents of discrimination’      Assurance providers offer professional advice
     and ‘percentage of employees that have received            to companies on how to publicly disclose data,
     training on anti-corruption’. Behind each metric is        and they offer assurance on publicly disclosed
     a methodology for measurement.                             non-financial information. Examples include Deloitte,
                                                                EY, PwC and KPMG.
     A number of stakeholder groups exert significant
     influence on the types of ESG information reported         Data providers play an important role in the ESG
     by companies, the way it is communicated and the           information chain by aggregating the ESG information
     way it is used. Key groups include the following:          that is available on companies—often through public
                                                                reports, private research and company requests—
     Companies across public and private markets,               and making that information available to audiences.
     ranging from large conglomerates to small and              Users of such services include investors looking
     medium-size enterprises (SMEs), generate ESG               for information to aid in their investment decision-
     data based on their practices and performance.             making and, frequently, companies themselves.
     They are responsible for the content and manner            Data providers can present ESG information to users
     of its disclosure to the public sphere. They may           in different forms, including individual ESG metrics
     also provide information on request directly to            or rankings and indices.
     other organizations—for example, to data providers
     and investors.                                             Some providers also offer ESG ratings on companies,
                                                                to serve as assessments of a company’s ESG
     Standard setters publish detailed guidelines that          performance. Today, investors and companies alike
     support companies in understanding what ESG-               commonly use this tool to support business decisions.
     related information they should disclose, by topic.
     Through their standards, they influence a company’s        Players in this space offer different combinations
     decisions about which ESG metrics to report on             of the information services above. Among these
     and methodologies used to measure those metrics.           companies are Bloomberg, DJSI (formerly Dow
     Well-known examples in this space include CDP              Jones Sustainability Index), FTSE4Good, MSCI,
     (formerly the Carbon Disclosure Project), the Climate      Sustainalytics and Refinitiv (formerly Thomson
     Disclosure Standards Board (CDSB), the Global              Reuters).
     Reporting Initiative (GRI) and the Sustainability
     Accounting Standards Board (SASB). A wide                  Investment banks assess market trends and
     array of industry association bodies also publish          company performance—including the assessment
     guidelines on ESG-related reporting for companies.         of ESG information—to make buy, hold and sell
                                                                recommendations to investors. Examples include
     Framework developers also influence the ESG-               Bank of America Merrill Lynch, Citigroup, Goldman
     related information a company publishes,                   Sachs, JPMorgan Chase and Morgan Stanley.
     but they have a greater focus on principle-based
     concepts for how a report is structured. They help

10   COMMUNITY MOVEMENT
Investors—a broad segment that includes                    Regulators represent a multitude of bodies that
asset owners, asset managers and private                   can demand ESG-related disclosure from companies
equity firms—leverage available ESG information            under their jurisdiction. They can include local,
to inform their decisions on capital allocation,           national and supranational governments, financial
engage with company boards on ESG-related                  regulators, and stock exchanges for companies listed
issues and aggregate ESG information on                    on the market. Equivalent regulators may stipulate
their portfolio companies into their investment            very different requirements in different markets.
reporting practices.
                                                           Additional key players include a range of ESG-
The breadth and depth of ESG information                   focused organizations that offer various operations
analysed varies by investor, for example,                  and services to help companies understand how
depending on whether they are looking only                 to better measure, benchmark, improve or report
to issues of greatest perceived financial                  important aspects of their ESG performance.
importance or company contribution to wider                They also encourage a heightened ESG focus in
societal causes, and running ESG ‘screening’               organizations. A few well-known examples include
or ‘integrated’ investment strategies.                     Ceres, Science Based Targets, World Business
                                                           Council for Sustainable Development (WBCSD)
                                                           and World Benchmarking Alliance.

Figure 1: Illustration of primary flow of company ESG data

   Standard setter, framework developer

                                                    Regulator

                      Assurance
                      providers
                                                      Investment
                                                         banks

                                  Public                                                                   Investor
                                  disclosure                                                               reports
Company                                             Data providers              Investors

                                                                                      Data flow
Note: Wider society, including consumers, have
access to ESG information made publicly available
Source: World Economic Forum                                                          Span of influence on data flow

                                                                                                          COMMUNITY MOVEMENT   11
Issues in Common

     Today, the network of organizations                   and reporting philosophy. Companies also wrestle
     that influence company ESG reporting                  with identifying the appropriate breadth and depth
                                                           of ESG topic coverage for their reporting.
     is large and complex, and so are
     the issues. As a result, different                    This complexity can limit firms’ eagerness to
     stakeholders often have very different                report in accordance with established standards,
                                                           particularly in the case of smaller or privately held
     views about how to solve these                        companies. That, in turn, can limit the volume
     problems. Despite that landscape,                     of ESG data that is both useful and available to
     however, the consultation revealed                    the market.

     a cross-community consensus                           Even many larger companies that are well versed
     for action in a number of areas.                      in ESG reporting encounter difficulty in dealing
                                                           with ‘S’ or ‘social’ measures. Social issues are
     The consultation process yielded intense debate       particularly context dependent, varying significantly
     and heated discussions. Yet despite the range         across industries and geographies. That variability
     of views, it was notable that stakeholders from       makes it challenging for companies to understand
     across all communities agreed on the need for         which issues are most important to report, how to
     change regarding three key issues:                    best measure them, and what good performance
                                                           looks like. Others note difficulty in understanding
     –– The complexity and burden of ESG reporting         how their reporting can best reflect the company’s
     –– Incomparability of company ESG data                contribution toward achieving the United Nations’
                                                           Sustainable Development Goals.
     –– Poor understanding of and interaction with
        ESG ratings agencies                               Reporting departments also complain of an
                                                           overload of unique data requests from external
                                                           data providers. These requests come on top
                                                           of the information-producing efforts that
     The Complexity and                                    companies perform in adhering to ESG reporting
                                                           standards—data that companies typically make
     Burden of ESG Reporting                               publicly available. The requests are often for similar
                                                           sets of data, but come in slightly different forms,
     Deciding what ESG information to disclose, how        requiring reporting departments to dedicate
     to disclose it and to whom is a regular problem       additional time and effort to respond to each.
     for companies.                                        Besides the natural frustration that this causes,
                                                           the need to focus on responding to requests
     Companies new to ESG or sustainability-related        reduces employee capacity to work on improving
     reporting often find it difficult to understand       the company’s actual ESG performance.
     which reporting standards they should use
     to support their disclosures. In particular, they     As a result, many organizations have to prioritise
     frequently struggle with the different concepts       the data providers they respond to. This can
     of materiality vii proposed by different standards—   be challenging, as meeting numerous data requests
     which help companies decide which issues              can be a drain on resources, but failing to respond
     should be deemed significant enough for               may result in a poor rating or ranking, or complete
     reporting (‘material’ issues)—and how those           exclusion from an index, even if the company has
     concepts relate to a company’s particular context     superior ESG practices. Ultimately this situation
                                                           puts the accuracy of market signals at risk.

12   ISSUES IN COMMON
Materiality in the context of reporting             denominators to calculate certain metrics (for
is a fundamental concept, intended                  example, ‘water consumed per unit of product
to generate information that is useful              manufactured’) makes comparisons more difficult.
                                                    These realities mean it is impossible today to
for decision-making. But it can be a
                                                    easily answer the simple question: “Is Company
difficult concept to apply in practice,             X better than Company Y?” on a given metric.
due to the range of ESG issues to be
considered, the range of stakeholders               Consequently, data users cannot compare
whose views contribute to materiality               company ESG performance on an apples-to-
assessments, multiple definitions of                apples basis, even within the same industry.
                                                    They must either expend additional resources
materiality, its legal implications and the
                                                    in attempting to make the data comparable,
time frames over which the materiality              or draw on results that are not comparable
of ESG matters might become evident.                between companies.
Rodney Irwin, Managing Director, World
Business Council for Sustainable Development        Without the ability to compare ESG performance,
                                                    investors find it more difficult to meaningfully
                                                    integrate ESG data into investment decisions and
                                                    management processes. In fact, a recent CFA
                                                    Institute survey of investors ranked “lack of
                                                    comparability across firms” as the number one
                                                    impediment to integration.viii
Incomparability of
                                                    Companies cannot benchmark themselves
Company ESG Data                                    against their peers, and regulators and wider
                                                    society face challenges in trying to understand
The depth of ESG disclosures has steadily           a company’s contribution to national or local
increased over the years, supported by              targets of public interest.
developments in reporting standards and
their application. Nevertheless, intercompany
comparability remains elusive.

Companies rightly attempt to reflect in their
reporting the material topics specific to their
industry and context, so the metrics reported
by different firms vary significantly.
                                                    Having simplified, reliable,
However, even when companies report
                                                    consistent, and comparable data
on the same topics and adhere to the same           is key for the financial institutions,
reporting standards, the data they report may       governments, and the public to
not be comparable. That’s because guideline         channel more capital into sustainable
methodologies for metric measurement are            investment and consumption.
often too high-level to ensure comparability in
                                                    Axel Weber, Chairman of the Board
reported company information. Companies have
                                                    of Directors, UBS
considerable latitude, for example, to use their
own classification approaches when reporting
metrics. In addition, the use of company-specific

                                                                                                ISSUES IN COMMON   13
Data on Diversity and Other Topics Is Not Comparable

     Many people would assume that data                      Reporting on metrics for women as a
     comparability on the topic of gender diversity          percentage ‘share of all employees’ enabled
     is relatively straightforward. But an analysis          broad comparability across companies.
     of 15 peers in the fast-moving consumer                 However, standards-compliant reporting on
     goods (FMCG) industry indicates that even               women ‘by position’ or ‘by geography’ regularly
     when companies within a single industry and             used different company-specific classifications,
     with similar business models adhere to the              leading to low comparability across companies.
     same reporting standards, non-comparability
     of published data remains a problem.                    Further comparisons across other social
                                                             metrics showed similar outcomes, including
     The graphic below shows the percentage                  those for health and safety. On environmental
     share, by category, of gender diversity metrics         topics, the use of productivity and output-
     reported by the assessed FMCG peer group.               related denominators, while useful for intra-
                                                             company tracking across multiple years,
                                                             renders inter-company comparability difficult.

     Figure 2: Analysis of gender diversity disclosure, from companies
     in the fast moving consumer goods industry

               % of total reported gender diversity KPIs,
                            by category type

                              4     2

                                                                          By position
          11                                                              Peer group of 15 firms used 22
                                                                          different employee classifications.
                          By position
                                                                          Of these, 16 were for equivalents
                          As share of all employees                       of ‘senior management’
                          By employee type1
     11
                                                            48
                          By geography
                          By contract type                                By geography
                          By new hires                                    Peer group used 7 regional
                                                                          classifications­—all of which were
                                                                          structured differently. Even similar
                                                                          regions had unique country mixes

                     24

                                                                          1. i.e. full-time vs part-time
                                                                          15 firms studied, 13 of which referenced GRI
                                                                          reporting standards
                                                                          Source: World Economic Forum; Procter & Gamble

14   ISSUES IN COMMON
Poor Understanding                                   Given the lack of understanding in the
                                                     market about how ratings agencies assess
of and Interaction with                              companies, the end-users of ratings—in many
ESG Ratings Agencies                                 cases, investors and companies themselves—
                                                     find it harder to trust the information they receive.
                                                     They find it challenging to determine whether
Difficulty in understanding the assessments that     the ratings reflect an assessment of the
ESG ratings agencies perform and the inputs          relevant aspects of companies in which they
that they use to do so hurts companies,              are interested. As a result, those who rely on
investors and the ratings agencies themselves.       the ratings to make capital allocation or
                                                     management decisions are at risk of making
ESG ratings agencies play an important role          sub-optimal decisions.
in aggregating and processing ESG information
to provide perspectives on companies’                If left unaddressed, low transparency
non-financial performance. No single correct         and confusion reduces users’ trust in ESG
methodology exists to assess the ESG                 information, and lessens faith in the ability of ESG
performance of a company, and today                  ratings to support meaningful decision-making.
dozens of ratings agencies exist, each using
its own approach to determine and process
the ESG data it receives from companies
and organizations.

However, many organizations report that it
can be difficult to obtain clarity on what ESG
information each agency is looking at and how        Investors need to be clear about what
it analyses that data to produce its perspectives.   the methodology they choose is actually
Consequently, when different ratings agencies        measuring, and why. Otherwise ESG
produce divergent scores for a given company—
                                                     scoring risks creating a false sense of
as often happens—it can be difficult to
understand why. The result is confusion in the
                                                     confidence among investors who don’t
market as to what reality the scores reflect.        really understand what lies behind the
                                                     numbers—and therefore don’t really
                                                     understand what they’re buying.
                                                     Financial Times, “Lies, Damned Lies and ESG
                                                     Ratings Methodologies”, 6 December 2018

                                                                                                     ISSUES IN COMMON   15
Advancing the
     Ecosystem

     A number of existing initiatives are                 Other notable efforts attempting to advance ESG
     driving advances in the ESG reporting                reporting standards include the Impact Management
                                                          Project, the United Nations’ Principles for
     environment, including attempts to                   Responsible Investment (PRI) work on corporate
     address the three issues outlined                    reporting, the United Nations Development Program’s
     above. However, better system-                       SDG Impact initiative, and the work of the United
                                                          Nations Conference on Trade and Development’s
     level collaboration, communication                   (UNCTAD) ISAR group.
     and alignment are required to
     maximise the positive impact of those                One key aspect of the ecosystem that observers
                                                          regularly note is the relative difficulty of understanding
     initiatives. The first phase of this                 what good social performance looks like and how
     effort identified three critical areas               best to capture it. It is encouraging that a number
     in which action must be taken to                     of initiatives—including ShareAction’s Workforce
                                                          Disclosure Initiative, the Corporate Human Rights
     accelerate system-level progress.                    Benchmark, and the Gender Equality and
                                                          Empowerment Benchmark of Equileap and the World
     Action Under Way                                     Benchmarking Alliance—are working to advance the
                                                          discussion of social performance and measurement.

     The buzz of activity in ESG reporting provides       Nasdaq Nordic recently announced an ESG data
     hope for progress. Several leading organizations     portal that provides ‘transparent, comparable and
     and initiatives—representing different stakeholder   actionable’ ESG data through standardised reporting,
     groups and working through various mechanisms—       in an effort to meet investor demand in the region.
     are already under way. These efforts take aim at
     the causes or consequences of one or more of         From a regulatory standpoint, recent and
     the three problem areas that consultation            impending changes mandate disclosure of key
     participants identified.                             items of interest, increasing the availability of ESG
                                                          information to the market. These include the 2015
     From a reporting standards lens, the Corporate       ‘transparency in supply chains’ provision of the UK’s
     Reporting Dialogue has the potential to deliver      Modern Slavery Act, recent ‘comply-or-explain’ ESG
     widespread benefits to the ecosystem as it seeks     disclosure requirements imposed by the Hong Kong
     to create more coherence between leading             Stock Exchange on its listed companies, and the
     frameworks and standards.                            European Commission’s Action Plan for Financing
                                                          Sustainable Growth.

                                                          Making use of the Forum’s network and platform,
                                                          the ‘Building an Effective Ecosystem for ESG’ effort
                                                          will look to support some promising initiatives and
                                                          raise awareness of emerging efforts.

16   ADVANCING THE ECOSYSTEM
The Corporate Reporting Dialogue

The International Integrated Reporting Council             businesses to start the journey towards better,
(IIRC) convened the Corporate Reporting Dialogue           more effective reporting, irrespective of which
(CRD) to enable major standard setters and                 reporting framework they choose initially.”ix
framework developers to work together to deliver
greater coherence, consistency and comparability           If successful, the project will reduce the confusion
between their respective corporate reporting               of those new to reporting standards about where
frameworks and standards.                                  and how to start, and will encourage increased
                                                           reporting of material ESG information through use
In addition to the IIRC, participants include CDP          of established standards. For those reporting to
(formerly the Carbon Disclosure Project), the              multiple standards, it will shorten the time needed
Climate Disclosure Standards Board (CDSB), the             for metric calculation and reporting, as increased
Financial Accounting Standards Board (FASB), the           alignment will lead to fewer unique metric requests
Global Reporting Initiative (GRI), the International       between the standards bodies.
Accounting Standards Board (IASB), the
International Organization for Standardization (ISO)       The dialogue has also helped to clarify reporting
and the Sustainability Accounting Standards Board          concepts based on market demand, including the
(SASB).                                                    definitions of and approaches to materiality
                                                           supported by standard setters and framework
Announced in 2018, the CRD’s ‘Better Alignment             developers within the group.x Increased clarity over
Project’—a two-year project—seeks to align a               the nature and scope of the various frameworks
substantial number of metrics between the different        and standards also helps companies understand
standards, where differences are not required for          how to navigate them in order to deliver the
the standards organizations’ respective objectives.        breadth and depth of ESG reporting that
The project intends to “give more confidence to            companies consider most appropriate.

European Commission:
Action Plan on Sustainable Finance

The European Commission’s recent Action Plan               First, it will increase ESG-related disclosures
on Sustainable Financexi adopts four legislative           from investors. Second, it will sharpen the
proposals. One includes work on clarifying and             focus on the sustainability and ESG-related
unifying definitions related to sustainability, the goal   performance of companies looking to meet
of which is to ensure consistently applied market          new “sustainable” guidelines.
taxonomies—an essential first step in helping to
channel investments towards sustainable activities.        The increased focus on the ESG activities
                                                           of portfolio companies and potential investees
Another proposal will introduce obligations for            will concurrently drive greater demand for company
institutional investors and asset managers to              ESG disclosure. Such disclosures are also likely
disclose how they integrate ESG factors into their         to be more transparent because of their alignment
investment decision-making. This package of                with the aforementioned proposed EU taxonomies.
legislation is likely to have two tangible effects.

                                                                                                 ADVANCING THE ECOSYSTEM   17
System-Wide Change                                         1. Improve transparency
                                                                across the ecosystem

     The wave of emerging initiatives is creating               A wide range of organizations and initiatives
     significant momentum in the drive to build a more          are looking to make an impact in ESG reporting,
     effective global reporting ecosystem. However,             but many efforts are neither transparent nor well
     the complexity and interdependence of the                  communicated. Without an accurate view of the
     stakeholder groups through which ESG data                  system, there is a high risk—and evidence of this
     flows—from companies to end-users—means                    danger exists today—that even the most well-
     that isolated activity risks forfeiting the ability        intentioned efforts might find themselves
     to support ecosystem gains. Players must work              unknowingly in conflict with or duplicating others.
     together in a spirit of constructive collaboration         In addition, as highlighted earlier, the confusion
     if they are to solve the problems that hinder the          surrounding ESG ratings contributes to limited
     reporting ecosystem today.                                 awareness of available ESG information. Ultimately,
                                                                the lack of transparency on activity across the
     The consultation revealed the need for additional          ecosystem risks undermining the system-wide
     action, steps that help maximise the impact                benefits many efforts intend to deliver.
     of existing and emerging efforts to accelerate
     progress in the ESG reporting ecosystem. As                There is action in some quarters to address
     a first priority, greater action in three critical areas   transparency problems. The work of organizations
     is required to accelerate system-level progress:           such as the WBCSD in developing ‘The Reporting
                                                                Exchange’xii helps increase awareness of efforts to
     1. Improve transparency across the ecosystem               improve ESG reporting, providing a high-level
     2. Enable effective, active cross-system dialogue          overview of many of the players in this space.
                                                                Further development of open-reference repositories
     3. Tighten and align methodologies for metric              such as these can help provide actors with the
        measurement                                             knowledge base they need to shape a more
                                                                cohesive environment in the future.
     This collective effort of the Forum and its
     members encourages existing initiatives in                 Non-profit organizations, governments and
     this space to adopt these aims and to work                 development agencies are a crucial force in
     with the wider community in delivering on                  funding much of the work in the reporting
     these objectives.                                          ecosystem. Ensuring that they clearly understand
                                                                where their money is going, in the context of the
                                                                wider activities of the system, should be considered
                                                                a duty of the ESG community.

                                                                It is a common viewpoint that the ESG community
                                                                will witness a consolidation of some of the many
                                                                reporting initiatives over the coming years, and
                                                                that this could support greater coherence in the
                                                                ecosystem’s activities. By first shining a spotlight
                                                                on exactly what is happening in this space,
                                                                stakeholders can take an important step towards
                                                                clarifying where any potential convergence of efforts
                                                                could be most beneficial.

18   ADVANCING THE ECOSYSTEM
2. Enable effective, active                         In addition, there is more work to do—particularly
cross-system dialogue                               within many emerging markets—in communicating
                                                    the business benefits that companies can reap
An effective reporting ecosystem must serve         from high-quality disclosure, especially for
the needs of a broad spectrum of ESG data           companies that are issuers on listed markets.
users and providers. It cannot function optimally   Clear communication of the connection between
if each stakeholder group seeks solely to service   improved disclosure and investment flows, led
its own immediate needs, as the actions of each     by influential market bodies, is important to
group affect the wider data value chain.            accelerate the development of a more effective
                                                    global reporting environment.
The community must work together to
ensure that data produced helps end-users           A recent paper by the Global Investor Organizations
better meet their requirements, and that the        Committee, which represents the voice of a wide
process of reporting is less burdensome on          array of major investors, also endorsed the call
companies. Open-minded, effective dialogue          for cross-system dialogue.xiii Published in 2018,
between stakeholder groups is important to          the paper’s stated objective was to provide an
build an understanding of each group’s              “investor perspective to the global Corporate
individual needs and frustrations, thereby          Reporting Dialogue and its members”. This is critical
ensuring that decisions reflect the priorities      because the CRD’s work influences corporate
of a wide range of organizations that are           reporting standards that largely determine publicly
important to the ecosystem’s health.                available ESG information in the market. It is
                                                    encouraging to see that the Corporate Reporting
The historical absence of dialogue in the ESG       Dialogue’s ‘Better Alignment Project’ is now
community has contributed significantly to the      consulting with the UN PRI.
system-level ineffectiveness of the current
reporting ecosystem.

In particular, effective dialogue between
investors and companies is essential. The
investor community has a growing number
of active voices on ESG, but companies still
note that what investors want to see from           Key global investment players […] are
their ESG reporting and performance is often        now calling for greater ESG transparency
unclear. Communication from the investor            in emerging markets. They are bringing
community in a more collective and cohesive
                                                    their influential voices into the debate, and
voice would help address this, and support
a more proactive culture on ESG engagement,
                                                    indicating they are ready to invest as ESG
particularly if delivered by asset owners.          reporting conditions improve. They agree
                                                    that ESG data can create levels of trust that
                                                    build deep and liquid local capital markets.
                                                    And that is vital for a thriving private sector.
                                                    Ethiopis Tafara, Vice President for Legal, Compliance
                                                    Risk and Sustainability and General Counsel,
                                                    International Finance Corporation

                                                                                         ADVANCING THE ECOSYSTEM   19
3. Tighten and align methodologies                    Next Steps
     for metric measurement
                                                           Taking its cue from these findings, the ‘Building
     For ESG data to truly inform decision-making—         an Effective Ecosystem for ESG’ effort aims
     including integration in investment, company          to catalyse delivery on the three action areas
     management or the tracking of societal targets—       identified as critical to maximising system-level
     greater comparability of reported data is a           progress. To achieve this, the effort, in
     necessity. This requires tighter and more rigorous    collaboration with the community, will advance
     methodologies for metric measurement.                 on a number of fronts in 2019:

     Today, many methodologies proposed by                 1. Develop and publish an interactive ecosystem
     standards bodies to calculate metrics offer              map highlighting vital stakeholder groups in
     companies a certain degree of flexibility. This          the reporting ecosystem and the activities of
     includes the ability to draw on organization-            organizations within those groups. The map
     specific definitions of scope, and the use in            should help the community better understand
     reporting of denominators related to output              the complex global system of players influencing
     or productivity. The consequent divergences              ESG disclosure—including those from non-
     in reporting practices on even the same metric           OECD countries—and enable players to act
     make comparisons across companies difficult.             in a more coherent, cohesive manner.

                                                           2. Draw on the World Economic Forum’s platform
     There are ongoing efforts to align the overlapping       to promote effective, active cross-system
     metrics of different reporting standards, including      dialogue between different stakeholder groups
     through the work of the Corporate Reporting              within the reporting ecosystem. This endeavour
     Dialogue. It is also important for the standard          can help inspire action towards shared goals,
     setters to coordinate on developing tighter              and better support the community in addressing
     methodologies for metric measurement, leaving            the fundamental ESG data needs of investors,
     less room for the application of company-specific        companies and other data end-users.
     classifications or denominators.
                                                           3. Support actors and initiatives in the field
     Because of the inherent value of more useable            of ESG reporting that seek to advance
     ESG data and its importance in helping solve             the reporting landscape. This will include
     pressing societal problems, this topic demands           providing a community perspective on how
     swift attention. However, standards development          to better improve comparability of reported
     has not always been a quick process, and the             data through tightened and aligned
     universe of metrics is large—expanded by topics          methodologies for metric measurement.
     that are material only to specific industries.

     A practical starting point would be agreement
     by the coalition of standard setters to align on
     a set of metrics, compatible with their respective
     guidelines, for shared methodology review and
     adoption. This process could begin with metrics
     that are most broadly applicable across industries
     and deemed of high value to end-users.

20   ADVANCING THE ECOSYSTEM
Figure 3: ‘Building an Effective Ecosystem for ESG’ support for community
action in identified priority action areas

‘Building an Effective                        …by working with other
 Ecosystem for ESG’ effort                    initiatives and community
will support priority areas                   on a series of items
 for action…

Improve transparency across                   Develop and publish interactive
the ecosystem                                 ecosystem map

Enable effective, active cross-               Draw on World Economic
system dialogue                               Forum platform to promote
                                              effective, active dialogue
                                              between stakeholder groups

Tighten and align methodologies               Support initiatives that advance
for metric measurement                        reporting landscape, provide
                                              community perspective on
                                              improving comparability through
                                              methodologies

Source: World Economic Forum

                                                                ADVANCING THE ECOSYSTEM   21
Figure 4: Illustrative images of ecosystem map

                                                      The ecosystem map is
                                                      currently in development.
                                                      It intends to capture key
                                                      players from across
                                                      stakeholder groups
                                                      important to the ESG
                                                      reporting ecosystem,
                                                      globally

                                                      The map functionality
                                                      will allow users to
                                                      click through for more
                                                      details on individual
                                                      organizations, including
                                                      their purpose, services,
                                                      funding sources,
                                                      and direct links with
                                                      other organizations
                                                      captured on the map

                                                      Source: World Economic Forum

22   ADVANCING THE ECOSYSTEM
Avenues for
Further Exploration

The ‘Building an Effective Ecosystem                    Keeping financial and ESG reporting
for ESG’ effort is just beginning,                      separate comes at a risk of speaking
and many opportunities exist for                        in two tongues and underappreciation
                                                        of company performance. We need a
improvement in the landscape of ESG
                                                        lingua franca for ‘FESG’ and decision-
management beyond those outlined                        useful metrics
above. Over the coming months, this                     Susanne Stormer, Vice President, Corporate
collective effort will look to explore                  Sustainability, Novo Nordisk A/S
some of these. The effort invites further
community engagement in taking
these areas forward, and welcomes
proposals for new areas of exploration.

In addition to continued work with the community        How do funding flows affect
on the items highlighted earlier in this paper,         ecosystem activity?
potential topics that this effort may explore further
include the following:                                  Many organizations exist in the ESG
                                                        ecosystem, supported by significant contributions
                                                        from membership fees, grants and donations.
In what respects should the                             But today there are regular complaints that some
world of ESG reporting look                             of their activities are duplicative or conflicting.
more like financial reporting?
                                                        Are funders aware of the work their money goes
Today, ESG information is treated differently           to support, in the context of wider ecosystem
from financial information, and the markets that        activity? Where can increased coordination
serve the flow of data behave differently. Major        or consolidation of funding from key bodies best
differences exist in regulations governing              support ecosystem advancement?
standardised disclosure. The operating models
of ESG ratings agencies and credit agencies vary
significantly, from payment arrangements to data        How can new technologies
collection. The use of audit and assurance on ESG       be utilised?
information is far less regular, and the timeliness
of ESG reporting lags behind that of the                Digitalisation of data is regularly mentioned
mainstream financial world.                             as a tool that could support the reporting
                                                        process, as are open platforms for publication
What elements and practices of the financial            of standardized ESG data.
reporting system should ESG look to adopt or
avoid? Is coordinated regulation necessary to           What is the role of digitalisation and artificial
mandate company disclosure on a minimum set             intelligence in the ESG reporting ecosystem?
of ESG information? Is a longer-term mindset in         How can it be used effectively to reduce the
investment and company management critical              reporting burden and increase the quality of
to supporting effective ESG management?                 published ESG data?
How should ESG and financial information be
understood in a context of wider value creation?

                                                                                       AVENUES FOR FURTHER EXPLORATION   23
How can companies                                          How can the measurement of ‘S’
     organize for success?                                      be improved, and how can wider
                                                                metric reporting continue to evolve?
     Organizational and governance structures, and
     board management practices, play an important              The ‘S’ or ‘social’ issues that are material to
     role in determining an organization’s focus on ESG         a company vary significantly by geography,
     issues, as well as the influence that ESG                  industry and context, especially between mature
     information has on company practices.                      and emerging markets. Societal values, science
                                                                and the growing desire to understand an
     How can boards best engage with companies on               organization’s impact will continue to shape
     ESG issues? What ESG-linked board remuneration             what are deemed material issues for companies.
     practices have been effective, and in what context?
     How can a company think about where to house               How can the understanding of ‘S’ be improved,
     ESG expertise within the organization?                     and what can be done to measure it more
                                                                effectively? How should the reporting ecosystem
                                                                incorporate new metrics to enable appropriate
                                                                measurement in an evolving global context, while
                                                                ensuring consistency, developing comparability
                                                                and supplying the breadth and depth of information
     Systematically integrating
                                                                sought by various stakeholder groups?
     environmental, social and
     governance (ESG) considerations
     and objectives across all business
     activities is not just a matter of
     operational excellence, it helps
     businesses to succeed in a
     sustainable way and to address
     the world’s pressing problems
     Prince Max von und zu Liechtenstein,
     CEO, LGT Group

     GrowInclusive
     Other efforts of the Forum are already looking to support companies in capturing the value of the ‘S’ in ESG.
     The Forum’s GrowInclusive platformxiv—an initiative launched in 2018 in collaboration with the International
     Development Research Centre and the World Bank Group—aims to help organizations better understand how
     to derive business benefits from more socially inclusive business practices.

24   AVENUES FOR FURTHER EXPLORATION
Conclusion

The dialogue that this effort has sparked in just a few months is
very promising, with participants from across stakeholder groups
working past traditional barriers of engagement and trying to
identify core elements of consensus across communities with
often divergent views.

The findings of the first phase highlight a significant shared desire
to collaborate in resolving multiple issues. The effort, working in
close collaboration with the community, will look to catalyse action
in areas that support system-level progress.

Additional avenues remain to be explored beyond the issues
highlighted in this first paper, to better unlock the impact that
an ESG focus enables, building on the burgeoning work at
the World Economic Forum on sustainable investment and
the new economy.

The Sustainable Development Impact Summit 2019 in New York,
held during the United Nations’ General Assembly Week, along
with other regional conferences, will provide updates on and
interactions with the group’s work, leading up to the Annual
Meeting 2020.

As this collective effort continues, its participants welcome further
engagement from the community in identifying and leading
opportunities for shared action, and in advancing this important
dialogue on ESG management.

                                                                        CONCLUSION   25
Contributors

     ‘Building an Effective Ecosystem for ESG’ is a          In addition, the Forum would like to thank
      collaboration between the Forum and a coalition        the wider members of the community who
      of its members and partners, guided by a Project       have contributed their insight in the development
      Steering Committee and supported by a wider            of this effort—including experts and practitioners
      Project Advisory Group, dedicated to capturing         across investor, company, data provider, assurance
      leading insights and perspectives from across          provider, standard setter, framework developer,
      industries and geographies.                            and regulator stakeholder groups.

     The World Economic Forum would like to thank the        The perspectives shared in this paper do not
     members of the Project Steering Committee and           necessarily correspond with each of those
     the Project Advisory Group to this effort for their     expressed by the contributors noted below,
     time, expertise and support.                            but seek to reflect a balance of views captured
                                                             through this effort.

     Project Steering Committee

                                                                     Member of the Board of Management,
      Allianz SE                           Günther Thallinger        Investment Management, ESG

      BASF SE                              Dirk Voeste               Vice President, Sustainability Strategy

                                                                     Chief Investment Officer,
      BlackRock                            Tariq Fancy               Sustainable Investing

      Boston Consulting                                              Senior Partner and Managing Director,
                                           Wendy Woods
      Group                                                          Global Leader—Social Impact Practice

      Greentech Capital
                                           Jeff McDermott            Managing Partner
      Advisors

      International Finance                                          Vice President for Legal, Compliance Risk
                                           Ethiopis Tafara
      Corporation                                                    and Sustainability, and General Counsel

                                                                     Manager, FES Impact Valuation,
      Novartis                             Sonja Haut                Integrated Reporting

      Novo Nordisk A/S                     Susanne Stormer           Vice President, Corporate Sustainability

                                                                     Group Managing Director, Chief Investment
      UBS Switzerland AG                   Simon Smiles              Officer—Ultra High Net Worth

26   CONTRIBUTORS
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