Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile

Page created by Glenn Perez
 
CONTINUE READING
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
September / October 2020

Set...
Go...
Ready?

                                 Also featured:
 LA VIDA LATINA | COMING CLEAN: BETTER ACTION ON MONEY LAUNDERING NEEDED
            + in-depth analysis of the issues that matter in payments
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
SUBSCRIBE NOW

 THE LEADING
 PAYMENTS MAGAZINE

  PCM is an award-winning magazine published every two
  months with an audited circulation of hard and soft copies.
  Readership comprises senior executives responsible for
  managing all types of payment programmes.

Subscribe now!
Call (+44) 1263 711800
paymentscardsandmobile.com
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
September / October 2020
                                                                                                                        Volume 12, Issue 5
The world keeps on spinning…I think that this
is the first issue of the year where I have felt
like business has normalised.                                                                                Production Team

I appreciate that none of us are going to be getting on a plane any time soon to visit                       Alexander Rolfe
                                                                                                             Editor-in-chief and publisher
clients or attend conferences, but I get the feeling that the payments industry has settled
                                                                                                             Tel (+44) 1263 711 800
into the new reality of what working through a pandemic looks like.                                          alex@paymentscm.com

So, just to upset that Apple cart, along comes Brexit. The subject has probably grown as                     James Wood
old as COVID-19 in terms of we are sick of hearing about it, but we must reflect the fact that               Managing Editor
                                                                                                             james@paymentscm.com
it is happening.

                                                                                                             Wendy Sanders
We’re now less than 90 days away from Brexit without much sign of a comprehensive trade                      Head of Business Development
deal. James Wood investigates what this means for payments in the short to medium                            Tel (+44) 1263 711 801
term, from passporting rights to staffing, interchange rates and digital ID.                                 wendy@paymentscm.com

                                                                                                             Gemma Rolfe
To keep the mood upbeat and because we are eternal optimists in the editorial team, we                       General Manager
want to keep focussing your attention on high growth, high opportunity markets. Latin                        Tel (+44) 1263 711 800
America fulfils this remit.                                                                                  gemma@paymentscm.com

                                                                                                             Gemma Haywood
Investors and intermediaries are flocking to Latin America, lured by high growth rates
                                                                                                             Subscriptions and General
in everything from e-commerce to mobile wallets. But stubbornly high cash use, a low                         Tel (+44) 1263 711 800
banked population and historical economic factors – not to mention diverse economic                          gemma@paymentscm.com
development – all present challenges.
                                                                                                             Adam Unsworth
                                                                                                             Head of Design & Digital
Finally, we point the mighty pen in the direction of safety. Last week the FinCEN files blew
                                                                                                             Tel (+44) 7932905744
the lid on the global banking industry and the way it tackles money laundering. The                          adam@paymentscm.com
banks claim they are doing what is demanded by the regulators, common sense says the
regulation is not stringent enough with its oversight.                                                       Printing
                                                                                                             Micropress Printers

But what more can be done? The first half of 2020 saw fines for money laundering almost
double compared to 2019. So are much-hyped Artificial Intelligence and Machine Learning
                                                                                                             Editorial Advisory Board
techniques catching more crime – and can regulation keep up with criminal ingenuity?

                                                                                                             John Berns
                                                                                                             Managing Partner, Accourt
Alexander Rolfe,
                                                                                                             Sylvie Boucheron-Saunier

AlexRolfe
                                                                                                             SVP Financial Institutions, North
                                                                                                             America & Europe, ACI

                                                                                                             Chris Harris
Editor-in-chief and Publisher,                                                                               VP Sales Performance & Global
Payments Cards & Mobile                                                                                      Accounts at Ingenico Group

                                                                                                             Siobhan Moore
     linkedin.com/in/alex-rolfe-6176831
                                                                                                             Partner, Global Head Cards and
                                                                                                             Payments at Locke Lord LLP

                                                                                                             Fiona Wilkinson
                                                                                                             PCM Board Member

All rights reserved. No part of the publication may be reproduced or transmitted in any form without the
                                                                                                             Payments Cards and Mobile
publisher’s prior consent. While every care is taken to provide accurate information, the publisher cannot
                                                                                                             The Stable, Hall Yard, Kelling
accept liability for errors or omissions, no matter how caused.
                                                                                                             Holt, NR25 7EW, United Kingdom
© PaymentsCM LLP 2020 Payment Cards and Mobile™ is owned and published by PaymentsCM LLP ISSN 1759-829X      +44 1263 711800 / paymentscm.com
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
IN THIS ISSUE

06 - 10 MARKET ANALYSIS                          AFTER COVID-19: LIFE, BUT NOT                   26-27 MOBILE PAYMENTS
                                                 AS WE KNOW IT…
                                                                                                 CONTACTLESS PAYMENTS TO
SMES ARE POORLY SERVED
                                                 Three months ago, PCM brought you the           SOAR TO $100 BILLION BY 2026
IN PAYMENTS. IT’S TIME FOR
                                                 world’s first in-depth analysis of how the
CHANGE.
                                                 payments market has been affected by            The contactless payment market exceeded
Recent research has revealed that SMEs           COVID-19. Now we update our analysis with       $40 billion in 2019 and will grow at 15
are vital to Europe’s economy as the             fresh thinking on life in payments after        percent CAGR from 2020 to 2026. Global
world seeks to recover from the effects          COVID-19 and what happens next..                shipments of contactless-enabled
of COVID-19. Despite their importance                                                            equipment are projected to reach 15 billion
to the overall economy, small firms                                                              units by 2026, as growing demand from
                                                 11 WISEASY - QR CODES:
have suffered disproportionately during                                                          consumers and merchants to reduce
                                                 THE DIGITAL REVOLUTION’S
this crisis – and they’re not happy with                                                         transaction and billing times propels
                                                 NEXT STAGE
the service they’re getting from banks,                                                          market growth.
acquirers and processors. It’s time to
                                                 19 WORLDLINE - E-PAYMENTS:
lose the complacency and serve smaller                                                           APPLE PAY FACES ANTITRUST
merchants better.                                LATIN AMERICA JOINS THE
                                                                                                 INVESTIGATION FROM EUROPEAN
                                                 RACE FOR THE DEVELOPMENT
                                                                                                 COMMISSION
                                                 OF ALTERNATIVE PAYMENTS
E-COMMERCE IN AFRICA:
                                                 METHOD                                          The EC is launching an investigation into
PROMISE FULFILLED?
                                                                                                 Apple Pay and whether it undermines
In our last issue, PCM’s lead feature            22 RISK & COMPLIANCE                            competition by limiting access to NFC for
examined the potential and risks                                                                 contactless payment in stores.
associated with African payments. Now
                                                 AUSPAYNET REPORT SHOWS
research from global payments firm PPRO
                                                 SHARP DECLINE IN CARD FRAUD                     SMART CHECKOUT
claims to show Africa and the Middle East
                                                 IN 2019                                         TECHNOLOGIES TO PROCESS
catching up with the rest of the world in
                                                                                                 $387 BILLION IN TRANSACTIONS
online shopping – even though their data         Data released by the payments industry’s
suggests there’s still a long way to go.         self-regulating body, the Australian Payments   A new study has found that the value of
                                                 Network (AusPayNet) revealed a 19.5 percent     transactions processed by smart checkout
                                                 decline in card fraud in 2019, the biggest      technologies, where the fixed checkout
DOMESTIC SCHEMES MATTER:
                                                 decline since fraud data was first published.   process is replaced by a frictionless model,
ACQUIRERS AND MERCHANTS
                                                                                                 will reach $387 billion in 2025, up from just
SHOULD INCLUDE THEM.
                                                 24-25 ISSUING &                                 $2 billion in 2020.
Amidst all the hype about new payments           ACQUIRING
methods and channels, it’s easy to ignore                                                        28 E-COMMERCE
smaller, single-market players – but to do
                                                 BIS REPORT: THE RISE OF
so would be a mistake. Domestic payment
                                                 CENTRAL BANK DIGITAL                            AMAZON UNWRAPS THE
schemes accounted for 12 percent of all
                                                 CURRENCIES (CBDC)                               FINANCIAL SERVICES MARKET
global payments last year – and they’re
adapting strongly for the digital environment.   Central bank digital currencies (CBDC)          If you said Amazon was trying to take a
                                                 are receiving more attention than ever          foothold in the financial services and
                                                 before. Yet the motivations for issuance        payments market, not many would be
QR CODES TO DRIVE GROWTH
                                                 vary across countries, as do the policy         surprised. But many will be shocked to see
IN EMERGING MARKETS – AND
                                                 approaches and technical designs.               just how deep that move has penetrated.
ELSEWHERE
A new report from the GSMA, NTT Data and
                                                 ANALYSIS OF UK CREDIT                           29 PRODUCTS &
specialist payments consultancy Accourt
                                                 CARD DATA SHOWS UPLIFT IN                       CONTRACTS
argues that QR code payments are no
                                                 SPENDING AND PAYMENTS
longer a phenomenon confined to China,
                                                                                                 AMERICAN EXPRESS COMPLETES
but are set for rapid growth globally – with     New UK credit card issuer data has been
a particular focus on the world’s emerging       released for June and July 2020. We
                                                                                                 KABBAGE ACQUISITION
markets.                                         present our analysis of UK credit card          American Express says it has entered into
                                                 trends after COVID-19.                          an agreement to acquire substantially

  4                                                                           PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
FEATURES

all of Kabbage, a financial technology
company providing cash flow
management solutions to small
                                                                                                            PAGE 12-14
businesses in the US.

EC APPROVES MASTERCARD
ACQUISITION OF NETS
SUBJECT TO CONDITIONS
The European Commission announced
it will approve the proposed acquisition
of Nets' account-to-account payment
business by Mastercard under EU                Set...
acquisition regulations.
                                               Go...
30 VIRTUAL & PHYSICAL
EVENTS                                         Ready?
ATMINSEC ATM Security
Conference and Exhibition
20-21 October, Virtual
www.atminsec.com

Future Stores EU
21 October, Virtual                            PAGE 16-18
connectedstores.wbresearch.com/

Money2020 USA
25-28 October, Virtual
Us.money2020.com                               Investors and intermediaries are flocking to Latin America, lured by high growth
                                               rates in everything from e-commerce to mobile wallets. But stubbornly high
Open Banking Expo Canada                       cash use, a low banked population and historical economic factors – not to
3-5 November, Virtual                          mention diverse economic development – all present challenges. PCM’s James
www.openbankingexpo.com/canada                 Wood gets ready to salsa…

Branch Transformation 2020
17-18 November, London                         PAGE 20-21
23-24 November Virtual
www.rbrlondon.com/conferences/bt/
                                               COMING CLEAN:
ENBANTEC Retail Banking EMEA
18 November, Virtual
                                               BETTER ACTION
www.enbantec.com
                                               ON AML
AI in Payments and Fraud Risk
Management Asia Pacific                        The first half of 2020 saw fines for money
8 December, Virtual                            laundering almost double compared to 2019.
https://kinfos.events/aipsummi t               So are much-hyped Artificial Intelligence
                                               and Machine Learning techniques catching
ebintec                                        more crime – and can regulation keep up with
9-10 December, Virtual                         criminal ingenuity? PCM learns all about dark
www.ebintec.com                                money – and how to fight it harder…

PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                       5
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
MARKET ANALYSIS
SMES ARE POORLY SERVED IN PAYMENTS - IT’S TIME FOR CHANGE
Recent research has revealed that SMEs                                  of their success and failure affects us                   wide the gap really
are vital to Europe’s economy as the                                    all. A simple solution here would be to                   is between how
world seeks to recover from the effects                                 provide products more relevant to smaller                 well banks believe
of COVID-19. Despite their importance to                                companies, which would have the effect                    they service smaller
the overall economy, small firms have                                   of creating a level playing field.”                       corporates, and what
suffered disproportionately during this                                   A recent study from Banking Circle                      SMEs are actually
crisis – and they’re not happy with the                                 shows just how unhappy most SMEs are                      getting, especially
service they’re getting from banks,                                     with their banking services. Almost half                  when it comes to
acquirers and processors. It’s time to                                  of the 1,500 SMEs they surveyed across                    relatively simple
lose the complacency and serve smaller                                  Europe had looked outside their usual                     products such as
merchants better.                                                       bank to FinTech companies for services                    credit lines and
                                                                        such as Foreign Exchange, with 85 percent                 money transfers.
Outside the large chain-stores, Europe’s                                of small companies saying they found                        New research from Xero, the small
merchants account for over 50 percent                                   ForEx fees at their bank to be too high.                  business invoicing FinTech, says revenue
of the continent’s Gross Value Added                                    Accessing credit from their banking                       for smaller firms is down 28 percent
(GVA) and two-thirds of all employment,                                 partner was also a big issue for small                    across Europe since the start of COVID
according to the ECB. In the UK alone,                                  and medium enterprises, with around a                     and employment down 6 percent: at this
the Xero/Accenture Small Business Index                                 third of those surveyed saying that they                  difficult time, and with so much at stake,
(SBI) has shown SME employment fell by                                  were looking for lower interest rates and                 banks must do more to focus on smaller
3 percent in Q3 2020. At the same time, a                               arrangement fees for their lines of credit.               firms’ unique needs.
wide range of studies suggest SMEs feel                                   In a separate report, Banking Circle
they are poorly served when it comes to                                 interviewed banks from across Europe. The                 PCM SAYS:
money transfers, acquiring, and credit                                  banks admitted they had struggled with
facilities provided by banks.                                           the switch to a digital model. However,                   There’s a well-worn complaint from
  According to Scott Donnelly, CEO of SME                               more than nine in ten still believed                      banks that it’s hard to make money out
specialist lending platform CapitalBox,                                 they were well-equipped to serve their                    of SME relationships – but it can be done,
“Governments and banks generally favour                                 customers digitally, and 90 percent                       especially at scale. China’s Ant Financial
larger companies, which gives big firms                                 believed they used all available data in                  has created a platform which serves
a competitive advantage. In the end, the                                their development of new products and                     around half of that country’s SMEs
SME segment provides nearly as many                                     services for their corporate customers.                   with a tailored product suite, including
jobs as larger companies and the impact                                 Banking Circle’s research shows how                       transaction acquiring and processing,
                                                                                                                                  loans, foreign exchange and lines of
                                                                                                                                  credit. Ant’s platform on-boards SMEs in
Why do you feel you are not well served by your current banking partners?                                                         minutes, and approves them for specific
                                                                                                                                  services just as quickly. Meanwhile,

 Offshore call centre doesn’t understand my needs
                                                                                                                                  new FinTechs from the US and Canada
                                                                                                                                  like Wealthsimple show how to combine
              Not easy to transact via smartphone                                                                                 digital delivery with personalised
                                                                                                                                  services.
  Don’t feel I am/my business is a priority for them
                                                                                                                                    For too long, consultants and
                               Slow response times                                                                                commentators have been warning
                                                                                                                                  banks they must adapt, or risk being
                                       Poor FX rates                                                                              condemned to irrelevance. The time is
                                                                                                                                  upon us when it will be too late, and tech
                                           High fees
                                                                                                                                  platforms will start winning business
                  Unable to access services I need                                                                                from banks. In money transfer alone,
                                                                                                                                  FinTechs have come from nowhere to
                   Poor quality, inconsistent service
                                                                                                                                  capture 35 percent of the market in the
                                                                                                                                  last decade. Unless banks do more to
                                               Other
                                                                                                                                  help smaller companies, it won’t be long
                                                        0%        10%         20%        30%        40%         50%         60%   before other business lines, including
                                                        ■ Nordics 2020 ■ NL 2020 ■ FR 2020 ■ DE 2020 ■ UK 2020 ■ ALL 2020         credit, processing and acquiring, go the

SOURCE: BANKING CIRCLE: MIND THE GAP                                                                                              same way.

   6                                                                                                       PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
MARKET ANALYSIS
E-COMMERCE IN AFRICA: PROMISE FULFILLED?
In our last issue, PCM’s lead feature                                     have smartphones. Internet penetration is
examined the potential and risks                                          also high, at 83 percent of the population
associated with African payments. Now                                     compared to a regional average of 65
research from global payments firm PPRO                                   percent. It will come as no surprise, then,
claims to show that Africa and the Middle                                 that Kenya has one of the best records in        We digitize
East catching up with the rest of the world                               sub-Saharan Africa on e-commerce, with
in online shopping – even though their data                               growth of 17 percent in e-commerce sales
                                                                                                                           cards and bring
suggests there’s still a long way to go.                                  predicted for 2020. However, this is still a     “Upgraded banking
                                                                          paltry one percent of all retail sales, barely
                                                                                                                           experience”.
PPRO’s report says the e-commerce market                                  a quarter of the regional average and one-
is now worth $79 billion across the Middle                                sixteenth of the world average. Again, South
                                                                                                                           Antelop provides secure
East and Africa, representing growth of                                   Africa is highlighted as the best-performing
                                                                                                                           Authentication and
around a third over the past year. Within                                 e-commerce market in sub-Saharan Africa,
                                                                                                                           Payments solutions with:
such a vast area, however, there are                                      tipped to grow at 24 percent this year – but
significant disparities in the adoption of                                even then, e-commerce accounts for just
                                                                                                                           • Simplified Digital
online payments, caused by everything                                     two percent of all retail sales.
                                                                                                                             Payments:
from massive income inequality to low bank                                  The report’s authors caution that income
                                                                                                                             - Issuer Tokenization Hub
account penetration, poor internet access                                 disparity can often be a better indicator of
and even patchy delivery systems.                                         e-commerce growth than either internet
                                                                                                                             for Apple Pay/Google Pay/
   Across the Middle East, e-commerce                                     access or smartphone penetration, noting           any Pay and ecommerce
accounts for five percent of all retail                                   that (for example) the top 1 percent of            tokens
purchases, almost five times the 1.1 percent                              earners in Saudi Arabia make 150 times             - Token Manager: unified
seen in sub-Saharan Africa. Demonstrating                                 more per year on average than the bottom           way to push & control
the wide range of markets included in this                                50 percent. This leads to the creation of          digital cards from bank
study, Morocco saw less than one percent of                               a tiny elite whose e-commerce spend                app. into any use case
sales via digital channels – whereas Saudi                                is significantly higher than any other             (eg. Apple Pay…)
Arabia came closest to meeting the world                                  population group – and high spending
                                                                                                                             - NFC issuer wallet
average, at 8.6 percent of all sales against a                            by that elite gives a “false positive” view
                                                                                                                             - Secure display of
global average of sixteen percent.                                        of how e-commerce is progressing at a
                                                                                                                             sensitive card details from
                                                                          national level.
                                                                                                                             bank app...
Regional Payment Trends                                                     Although PPRO note the welcome rise in
                                                                          financial inclusion in Africa, pointing out
                                                                                                                           • PSD2 Strong Customer
                                        Region                  World

Population                              574 m                   7.6 bn    that 20 percent more Africans now hold             Authentication (SCA) with
Population (15+)                        375.9 m                 5.6 bn
                                                                          banking relationships compared to two              unique security and latest
GDP                                     3.6 tr                  85.8 tr

GDP per capita                          6,191                   11,299
                                                                          years ago, they also acknowledge that the          biometrics securing all
B2C e-commerce                          78.9 bn                 3.4 tr    entire financial services market continues         mobile banking use cases
                                                                                                                             (from credit transfers to
B2C e-commerce growth                   30%                     18%
                                                                          to be hampered by poor access – whether
Online population                       375.8 m                 4.5 bn

Smartphone penetration                  58%                     58%
                                                                          to traditional bank branches, or to digital        3DS ecommerce)
Mobile e-commerce                       43%                     50%       services through the internet.
Average online spend                    798                     2,594
                                                                            In summary, while there are lessons            Antelop PCI DSS SaaS
E-commerce % of total retail            4%                      16%
                                                                          to be learned from PPRO’s round-up of            platform and unified SDK
              Currencies in this report are always depicted in $USD

                                                                          e-commerce in the Middle East and Africa,        are certified Mastercard
SOURCE: PPRO
                                                                          the twin spectres of income disparity and        MDES, Visa VTS and CB.
Such disparities may cause the impartial                                  continuing financial exclusion for the poor      Supported by large
reader to question the value of lumping this                              make it hard to draw convincing lessons          international partners,
vast geographical region into one study.                                  from their research, beyond the fact that        Antelop serves >30 banks,
Nonetheless, there are some identifiable                                  e-commerce volumes are growing fast from         issuers and processors in
similarities, not least the relationship between                          a very low base and financial exclusion is       more than 19 countries.
a healthy banked population and access to                                 improving. That said, and using PPRO’s own
smartphones on the one hand, and rapid                                    figures as a baseline, the region may have       antelop-solutions.com
                                                                                                                                                      7

growth in e-commerce on the other.                                        caught up with the rest of the world in the      contact@antelop.fr
   In Kenya, for instance, 56 percent of                                  next five to seven years – provided that
the population is banked, and 43 percent                                  growth continues on its current trajectory.

PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                                                7
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
MARKET ANALYSIS
  DOMESTIC SCHEMES MATTER: ACQUIRERS AND MERCHANTS SHOULD INCLUDE THEM
  Amidst all the hype about new payments            Typically, domestic schemes have an                                                 schemes are up for the fight against
  methods and channels, it’s easy to ignore         excellent understanding of their target                                             international players – including big
  smaller, single-market players – but to do        customers, especially in countries with                                             tech companies. More than half of the 38
  so would be a mistake. Domestic payment           significant unbanked populations. Overall,                                          domestic payment schemes surveyed
  schemes accounted for 12 percent of               limited international functionality on                                              in Choosing the Right Route: Domestic
  all global payments last year – and               domestic scheme-branded cards is not                                                Schemes Innovation have hired an
  they’re adapting strongly for the digital         an issue as cardholders tend not to travel                                          innovation department to combat the
  environment.                                      outside the country of issuance. Domestic                                           threats posed by international payment
                                                    schemes also benefit from a wider                                                   schemes and meet consumer demands for
  New research from RBR shows that several          acceptance network than for international                                           new services. Overall, two-thirds of those
  big markets are seeing a rapid increase in        schemes, as in Germany and Portugal. And                                            surveyed are now investing in innovation
  domestic scheme branded cards. India,             when it comes to e-commerce, domestic                                               either internally, or with external partners.
  Russia and Brazil stand out in particular,        schemes rule the roost. New (September                                                 Almost nine in ten of the domestic
  with growth driven by schemes like RuPay,         2020) research from PPRO says domestic                                              schemes surveyed are currently investing in
  Mir and ELO. In Russia, the growth of Mir is      schemes account for 77 percent of                                                   open APIs to enable connectivity to global
  down to public sector workers receiving           e-commerce spend; by 2024, they forecast                                            payments, while 94 percent are planning
  their salary payments through the scheme.         that this share will increase to 82 percent.                                        to expand beyond their card products to
  Lower processing costs, both for issuers and                      Although domestic-only cards account                                create Real-Time Payments schemes (like
  acquirers, further encourage the adoption         for a relatively small segment of the                                               Sweden’s SWISH) and, unsurprisingly, mobile
  of domestic scheme-branded cards. This is         payment card sector, they possess                                                   apps – such as that created by Brazil’s ELO
  one of the reasons behind RuPay’s growth          some unique advantages that ensure                                                  in 2018 in partnership with iPass.
  in India, which makes up a quarter of all         their continued relevance in the future.                                               With six in ten domestic schemes
  domestic scheme cards worldwide.                  In particular, schemes like Belgium’s                                               now either offering a mobile app or well
    In many countries, cards branded with a         bancontact show how nimble, flexible and                                            advanced in their move towards mobile,
  domestic scheme are offered as an entry           adaptable domestic schemes can be.                                                  domestic players are demonstrating how
  product to the formerly unbanked alongside        Bancontact launched payconiq, a mobile                                              agile and flexible they can be. What’s more,
  their first account. This is the case in Chile,   payments app, in 2015, and has since                                                their move towards open APIs shows they
  where BancoEstado’s CuentaRUT debit               expanded the scheme to Luxembourg and                                               are ready for partnership – and with twelve
  cards carry the branding of the Redcompra         the Netherlands through partnerships with                                           percent market share in a trillion-dollar
  domestic scheme.                                  Digicash and other local players.                                                   global payments market that’s expanding
                                                                                                                                        at more than twenty percent each year,
                                                    Innovation begins at home                                                           acquirers and merchants would do well to

  Distribution of domestic scheme-                                                                                                      integrate these schemes into their payment

  only cards worldwide in 2018                      A recent study led by payments veteran                                              offerings – especially since they are also
                                                    John Chaplin, formerly of Visa and First                                            often cheaper to work with than the major
                                                    Data, shows the extent to which domestic                                            tech players.
           Russia
Taiwan3%
    3%              Others
                                                    Innovation Priorities for Domestic Schemes
                     8%
                                      India                                        80
      S. Korea

             6%                       26%                                          70
                                                    Jury score on 1 to 100 scale

                                                                                   60
   Vietnam
             6%                                                                    50

      Brazil                                                                       40

      9%                              Japan                                        30

                     Iran             22%                                          20

                    17%                                                            10

                                                                                   0

                                                                                          Technology      Developing Infrastructure/   International Commercial Responding         Changing the
                                                                                          (chips specs, new services   processing       acceptance (cost reduction to regulatory   governance
                                                                                        tokenization etc)                                            or revenue    requirements      model
                                                                                                                                                      increase)
  SOURCE: GLOBAL PAYMENT CARDS DATA
  AND FORECASTS TO 2024 (RBR)                       SOURCE: THE PAYMENTS INNOVATION JURY

     8                                                                                                       PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
MARKET ANALYSIS
  QR CODES TO DRIVE GROWTH IN EMERGING MARKETS – AND ELSEWHERE
 A new report from the GSMA, NTT Data and                              expanding. For instance, one in five Chinese     though, they demonstrate clear potential to
 specialist payments consultancy Accourt                               consumers now transact using five or more        galvanise digitisation and economic growth,
 argues that QR code payments are no                                   functions in their AliPay accounts – including   especially in countries with large unbanked
 longer a phenomenon confined to China,                                standard digital payment, QR code,               populations and low infrastructure.
 but are set for rapid growth globally – with                          investing, insurance and other functions.        Thailand’s SmartPay has enabled QR
 a particular focus on the world’s emerging                                                                             code payments for everything from taxis
 markets.                                                              QR codes: beyond China                           to street food vendors.
                                                                                                                        Since its launch in late
 China is the poster-child for QR code                                 While China is the oft-cited example, many       2018, SmartPay has
 payment, with two-thirds of AliPay customers                          other global markets are making wider use        acquired one million
 using QR code payments alongside other                                of QR codes, including the US, the UK, Japan     users, mainly in rural
 options in 2019. As we’ll see, the development                        and South Korea. However, the highest            areas with poor
 of QR code payments needs to be viewed                                growth rates come in the “Rest of the World”     access to traditional
 in the context of the wider development of                            category, with markets like South Africa and     banking services,
 mobile wallet technologies. In their paper,                           Nigeria pegged for expansion of 24 percent       and 60,000 merchants.
 the GSMA and Accourt argue that QR code                               and 18 percent in QR code payments in the        Consistent with the model envisaged
 payments should be included as an option                              next year. Indeed, a quarter of Africa’s 54      by GSMA and Accourt, SmartPay is now
 alongside a straightforward mobile wallet                             markets now have one or more QR code             expanding its palette of services to include
 payment, especially in emerging economies.                            payment schemes.                                 insurance, money transfers and micro-credit
                                                                         According to the report’s authors,             for small businesses.
                                                                       emerging markets may – with some
  Mobile and Digital Commerce                                          preconditions – represent fertile ground
  Growth, 2017-2024                                                    in which QR code payments can flourish.          Consumer digital payments
                                                                       For some time, mobile money providers            Top five countries, volumes (f2020)
               10
USD trillion

                                                                       (MMPs) have supported the most basic
                                                                                                                        China 44%
                                                                       financial services in these markets, including
                                                                       mobile top-ups and person-to-person                                                      1,921
               8
                                                                       (P2P) payments. Given the high unbanked          United States 20%

                                                                       populations in some developing markets (in                           896
               6                                                       Yemen, for instance, only three percent of
                                                                                                                        Japan4%
                                                                       the population have a bank account), P2P
                                                                       services are sometimes the only means of              165
               4                                                       exchanging value conveniently.                   United Kingdom 4%

                                                                                                                             164
                                                                       Cracking the code
                                                                                                                        South Korea 2%
                2

                                                                       That said, there are a number of challenges         114
                                                                       for companies looking to introduce QR            Rest of World 26%
               0
                                                                       code payments, including fragmented and                                    1,147
                    2017   2018   2019 f2020 f2021 f2022 f2023 f2024
                      Digital commerce    Mobile POS payments
                                                                       unreliable mobile internet connectivity and                                            US$ billions

                                                                       the high cost, relatively speaking, of smart
  SOURCE: GSMA, NTT DATA AND ACCOURT                                   phones that can easily handle rich QR codes.     SOURCE: GSMA, NTT DATA AND ACCOURT

                                                                         Some of these problems can be overcome
           The shift to digital payments is now                        by using specific message formats linked to        There’s no “one size fits all” approach to QR
 firmly established, with the value of digital                         Unstructured Supplementary Service Data          codes, say the authors, given the wide range
 transactions set to reach $4.4 trillion by the                        (USSD), typically employed in environments       of specs on offer and wide variations in
 end of this year. As our graphic shows, mobile                        with slower data speeds and less powerful        internet access. The chances of successfully
 is taking an increasing share of overall digital                      phones – like emerging markets. However,         launching a QR code payment scheme will
 spending from computers – and within this,                            there are other challenges, including the        be enhanced by ensuring interoperability
 wallets are growing in popularity.                                    wide range of QR code specifications             with existing payment options (such as cards
           While these facts may be widely accepted                    currently on offer, and anticipated tough        and cash), and by embedding QR codes as
 in the industry, it’s less well-appreciated that                      competition for a share of consumer wallets.     an option alongside other payment methods
 the functionality of mobile wallets is also                             Where such schemes are successful,             in a digital wallet.

 PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                                                         9
Set... Go... Ready? - September / October 2020 - Payments Cards & Mobile
MARKET ANALYSIS
AFTER COVID-19: LIFE, BUT NOT AS WE KNOW IT…
Three months ago, PCM brought you the            and intermediaries must strengthen their             buy or partner – it’s too late to develop a
world’s first in-depth analysis of how the       fraud detection processes, including the             credible digital offering from scratch. And
payments market has been affected by             use of dynamic fraud detection techniques,           this digital offering must include genuinely
COVID-19. Now we offer fresh thinking on         and new verification technologies such as            digital services, rather than a cute Graphical
life in payments after COVID-19 and what         independent device verification (IDV) for the        User Interface (GUI) that leads to vanilla
happens next...                                  mobile channel.                                      services found in the physical world. Both
                                                 • Demand for digital currencies will grow –          in retail and corporate banking, customers
How things have changed                          in June 2020, Benoît Cœuré of the Bank for           are looking for more tailored and cheaper
                                                 International Settlements said, “COVID-19            services – and it looks like partnership is now
First, a summary of how the market has           will be remembered by economic historians            the only way the slower players in the market
shifted. Some vertical sectors (such as          as the event that pushed Central Bank                are going to achieve this.
travel) have virtually ceased activity, with     Digital Currency (CBDC) development into             • Physical and digital payments will blur
volumes down by 90 percent. Meanwhile            top gear.” Even given its notorious volatility,      as merchants get ready. For years now,
others have risen sharply, such as food          Bitcoin (BTC) has doubled in value since the         the concept of omnichannel commerce
delivery (up 30 percent). Eric Solis, CEO of     start of the crisis – and the growth in mobile       has been bandied around the industry.
MOVO Cash, estimates that fraud attacks          wallets, plus the move away from physical            Some have said it’s impossible, others that
have increased by more than 200 percent,         cash, has given impetus to central bank              it’s coming next year. COVID-19 has made
with new vertical sectors like food delivery     interest in the management and regulation            omnichannel a reality by necessity: if you
being hardest hit, as their defences were        of digital currencies. In May 2020, BCG said         feel uneasy touching a keypad, you’ll order
weaker.                                          that at least twenty governments world-wide          an item online that you’ve just seen in a
  At the same time, contactless and digital      were known to have launched either test or           store. The implications of this shift are huge,
wallet transactions have soared at the           pilot digital currencies.                            and cover everything from the design of
expense of cash and, to a lesser extent,         • Partnerships are a matter of survival – as         retail environments through to the need for
cards. By any measure, e-commerce has            we have long argued at PCM, in common                a faster, better checkout experience. For
been the biggest winner, with volumes            with many leading consultancies, time                merchants, permitting more ways to pay
growing by as much as 300 percent in             is running out for established financial             will be an important step – as will making
popular categories such as online grocery. A     institutions that have not yet fully embraced        sure that your online platform matches your
calmer assessment of how far e-commerce          the digital era. At this late stage, the only        physical store, and that online and remote
has come during the pandemic comes from          realistic ways to give customers the online          payments are as friction-free, simple and
visitor numbers to major vendor websites,        experience they are looking for is either to         secure as possible.
which are up 125 percent globally over the
last six months.

                                                 Digital payments rise after COVID
What happens next
                                                 Estimated pecentage of                  Digital          Spurs to increased adoption for
As a recent client note from management
                                                 transaction values done                 payment
consultants Oliver Wyman puts it, “we have
                                                 digitally in 2025                       increases for... Consumers        Merchants
seen five years of change happen in the
last few months.” With the landscape so          5 to 10 percentage point increase
                                                                                           ... Physical
radically shifted, it can be hard to identify                                              stores will rise    Shift in
                                                                                                                                    Increase in
                                                                                                               behavior
                                                                                             4 to 8
what’s coming next. We offer the following                                                                                          acceptance for
                                                                                                               toward digital
suggestions based on our discussions with                                                                                           digital payment
                                                                                             points
                                                                                                               payment
industry leaders:
• The industry must improve KYC and
fraud detection systems – onboarding                57%                67%                 ... E-commerce      Increase in new
customers digitally has switched from being                                                will rise           e-commerce           More retailers
optional to essential for banks and retailers.                                                                 users plus           adopting online

But digital onboarding brings with it huge                                                   1 to 2            higher average       or omnichannel

                                                                                             points
                                                                                                               spending of          approach
increases in fraud risk, especially from         Estimate before    Estimate after
                                                                                                               existing users
                                                 Covid-19           Covid-19
user impersonation and particularly in the
mobile channel. Some estimates suggest           Note: Digital payment methods include contactless, online, or through apps or wearable devices
that half of attempted online account
openings are fraudulent. Merchants, banks        SOURCE: BAIN AND COMPANY

  10                                                                           PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020
THOUGHT LEADERSHIP

                                                                            QR CODES:
                                                             THE DIGITAL REVOLUTION’S
                                                                           NEXT STAGE
                                                                          We caught up with Li Yan, CEO and Co-founder
                                                                              of Wiseasy, to find out how QR codes have
                                                                           moved from information transfer to become
                                                                                the world’s fastest-growing way to pay.

Wiseasy is a leading player in digital             Chinese payments by 2022. It’s the same           in popularity. They are cheap and easy to
banking hardware. Please explain the               story in Latin America: right now, there are      install and run, and payment is confirmed in
relationship between digital banking               3.5 million users of QR codes for payments,       real time via both the merchant’s device and
and QR codes for payment?                          and the GSMA just told us that will grow          the consumer’s smartphone.
                                                   by 36% per year out to 2024. The amazing
Li Yan (LY): The use of mobile wallets is well-    thing about QR codes is their flexibility – you   Fraud is rising fast in the digital
established in Asia and growing rapidly            can select goods from a list or menu, order       channel, especially in markets
in popularity across the world. As mobile          and pay – all via QR code. In Asia, this has      that don’t have comprehensive
wallets proliferate, we’ll see growth in digital   led to QR codes being the basis of “super         digital ID systems. As QR codes rise
bank branches – remote terminals that allow        Apps” that let you do everything from food        in popularity, how do we ensure
consumers to do everything from manage             shopping to investing – all in one channel,       security?
investments to paying utility bills. Meanwhile,    and all via QR code.
digital wallet functionality is going to                                                             LY: We have seen some issues in China where
increase beyond banking to include mobile          “The amazing thing about QR                       merchants rely solely on static QR code
top-up, billing, invoicing and ATM functions       codes is their flexibility – you                  images which can be faked. That said, QR
like cash withdrawal and deposit. The QR           can select goods from a list or                   code payments are more secure than card
code is fundamental to all these functions         menu, order and pay – all via                     payments in China: the answer to fraud risk
as well as being an easy, secure way to pay.       QR code.”                                         is either to adopt a fully-secure smart POS
That’s why we’re seeing such rapid growth in                                                         terminal (for larger merchants), or to use
QR code usage world-wide. They’re good for         In hardware terms, what needs                     a speaker device for mutual transaction
payments – and many other things besides.          to happen to enable QR code                       confirmation, like our “Wise Message” cloud-
                                                   acceptance and usage?                             based transaction confirmation system. Wise
QR codes are well-established in                                                                     Message allows for real-time confirmation
Asia, but what about North America                 LY: From a hardware perspective, there            of money transfer for both merchant and
and Europe? How do you see growth                  are two distinct trends. The first comes in       consumer via a secure cloud link. The system
happening in these markets, where                  larger merchants and chain stores, where          can work with both static and dynamic QR
bank cards currently dominate?                     we expect smart POS devices to proliferate        codes. Best of all, transaction confirmation
                                                   that can handle cards, cash, digital wallets      can be routed via a speaker (like the Wiseling
LY: The growth you’re referring to is already      and QR codes. Our WPOS-QT product is one          Sound Box) to reduce manual engagement
here. At present, around 6% of all payments        example of this kind of terminal. In the SME      and speed up transactions.
in North America use digital wallets. By           and micro-merchant segment we are going
2022, we estimate this will be 10%. In Europe,     to see super-cheap devices costing around         To find out more about Wiseasy’s
the same figure is 9.4%, with around 15% of        US$25 that permit street vendors and food         range of digital banking solutions
payments by wallet in two years’ time. If          stalls to accept QR codes, including “soft”       and why QR codes are the future of
you look at Asia, QR codes became more             POS systems on a merchant’s smartphone.           payments, please visit:
popular for payment as wallets proliferated.       Over the last five years in China, these
QR codes will be used in around 45% of all         devices have surpassed card payments              www.wiseasy.com

PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                                       11
Set...
                                                                                                                    Go...
                                                                                                                    Ready?

BY JAMES WOOD, PCM MANAGING EDITOR

We’re now less than 90 days away from Brexit without much sign of a comprehensive trade deal.
We look at what this means for payments in the short to medium term, from passporting rights to
staffing, interchange rates and digital ID.

Depending on your thinking, Brexit could      and Europe is no longer a given. While the     considered as complying. Not addressing
be anything from a deluded attempt            UK’s Financial Conduct Authority (FCA)         this qualitative dimension means operating
to recover Britain’s nineteenth century       has instituted a Temporary Permissions         as (half-) empty shells – something we will
glories through to escaping from a debt-      Regime (TPR) enabling registered European      not accept. The ECB’s expectation is very
ridden, sclerotic trading bloc-cum-           payments firms to continue operating in        clear: all activities related to European
superstate. While such lofty debates          the UK without relicensing through 2024,       products or European customers should …
don’t concern us here, Britain’s decision     the European Central Bank (ECB) has been       be managed and controlled … in the EU.”
to leave the EU generates significant risks   more robust. The ECB is demanding that UK        This divergence has had several effects,
for payments, from doing business with        entities looking to access Europe must be      some of which – as always – may not
European markets to staffing, interchange     licensed in the EU. Based on that license,     have been anticipated. The first has seen
fees and the future implementation of         they must acquire “passports” for all          UK payments companies setting up EU
Open Banking and digital ID.                  markets in which they operate.                 subsidiaries to comply with the ECB’s
                                                The ECB has recently doubled down            expectations, including CEOs/Managing
Passporting blues                             on this approach, clarifying that “failure     Directors and senior risk and operations
                                              to hire staff with sufficient seniority and    personnel. If this step hasn’t been taken,
At its most basic level, Brexit means that    skills, [and] neglecting to make necessary     now is the time to act. As Kriya Patel, CEO
the right to do business between the UK       transfers of material assets … will not be     of Transact Payments Limited, notes:

  12                                                                      PAYMENTS
                                                                                PAYMENTS
                                                                                   CARDS &
                                                                                         CARDS
                                                                                           MOBILE
                                                                                                & MAGAZINE
                                                                                                  MOBILE MAGAZINE
                                                                                                           - SEPTEMBER
                                                                                                                  - JULY/ /OCTOBER
                                                                                                                            AUGUST 2020
BREXIT
                                                “The additional headcount                         passporting for a business within three

The UK payments business and                    and paperwork required by                         months, while other European jurisdictions

the EU                                          those in the payments sector                      can take up to three times as long. Such
                                                                                                  a dynamic approach has led to the
                                                to keep operating as they are
                                                                                                  Baltic state rapidly becoming a hub for
                                                today can prove to be a real
                                                                                                  international firms looking to do business
   177 electronic                               headache.” – Brad Hyett,                          in Europe, with 33 payments firms and
 money institutions
                                                CEO, Phos                                         47 electronic money institutions (EMIs)
       (EMIs)

      48%
                                                                                                  locating there compared to a total of just

                              387 payment       The unintended                                    10 firms in France and 15 in Malta. When it

       of EU total            institutions      consequences of law                               comes to business start-ups and business

                               38%
                                                                                                  continuity, much debate has focused on
                                                If some predicted the extra paperwork             outcomes for the UK. While this is laudable,
      70 Account                of EU total     and cost, then Brexit has had other               evidence to date suggests that outcomes
     Information                                consequences few could have anticipated.          for European markets will be mixed,
   providers (AISP)                             The received wisdom from HM Treasury              depending on their level of regulatory

      68%
                                                pre-referendum ran that Brexit would lead         flexibility.
                              54 Payment        to the relocation of 100,000 financial jobs
       of EU total         Initiation Service   to the EU within a year after leaving. In fact,   Can’t get the staff these
                            Providers (PISP)    evidence cited by The Daily Telegraph             days?

                               39%              and others suggests less than 10,000 jobs
                                                lost from a sector employing more than 1.1
                                of EU total
                                                million people, or less than 0.01 percent of
                                                all financial services employment.
SOURCE: UK FINANCIAL CONDUCT AUTHORITY            Indeed, a study in UK trade journal The
                                                Actuary from January 2020 showed that              UK Fintechs employ
“Payments companies must take action on
this now, if they haven’t done so already.
                                                more than 1,000 European firms have
                                                opened new offices in the UK, helping to
                                                                                                    four times
                                                                                                       more non-UK
We can expect regulators to be inundated        offset the job losses in the other direction.
                                                                                                     staff than British
with passporting requests, and approvals        More recent data from digital clearing
                                                                                                        nationals
can take up to 90 days to approve these         bank ClearBank puts this number at
requests given the traffic required between     1,400 European companies. With London
                                                                                                                               Two-thirds
regulators.”                                    still accounting for more liquidity than
                                                                                                                              of these employees
                                                                                                                              come from outside

                                                                                                          37%
  Patel also notes UK companies should          Paris, Frankfurt and other European hubs
not believe passporting requirements            combined, it seems as if the UK has                                                  the EU
are as uniform or harmonised as some            retained its attractiveness as a place to do
                                                                                                      of UK FinTechs
would assume. For those offering payment        business – for now.
                                                                                                    struggle to recruit
services through European bank accounts           A second unforeseen consequence is
                                                                                                      the right talent
in particular, otherwise known as Account-      some of the larger UK banks and payments
                                                                                                     outside London
Initiated Service Providers (AISPs) there can   firms that have chosen to withdraw from
be different standards for connecting to        lower-volume European markets. In a
accounts across the European landscape.         move that could affect up to 13,000 Britons
There’s no question that this has been          living in Europe, Lloyds Bank confirmed it
                                                                                                  SOURCE: UK FINANCIAL CONDUCT AUTHORITY
a challenge for many firms, especially          will withdraw current accounts for British
as they cope with the fallout from the          customers living in Holland, Slovakia,
COVID-19 pandemic. As Brad Hyett, CEO           Germany, Ireland, Italy and Portugal – but        As the Brexit story continues, it’s possible
of next-generation POS firm phos, says:         retain them for France and Spain, where           that London and South-east England could
“the additional headcount and paperwork         significant concentrations of customers           find itself the victim of its own success.
required by those in payments to keep           live. It’s possible that UK-based payments        According to data from E&Y, UK FinTechs
operating exactly as they are today can         services providers could be forced to make        employ four times more non-UK staff
prove to be a real headache - and a             similar decisions considering the wide            than nationals, two-thirds of whom come
no-deal will only exacerbate this. However,     range of passporting expectations on the          from outside the EU. While applications for
if companies manage to take control             part of European markets.                         “settled status” for existing workers are still
of these changes then the longer-term             At one end of the scale, Lithuania              being accepted by the UK government, this
impacts should be minimal.”                     promises to deliver full licensing and            will change from 1 January 2021.

PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                                    13
BREXIT
  From January 2021, those applying to            Council has approved the UK’s continued                 digital transaction security to be beefed
work in the UK will have to gain 70 points        participation in the Single European Payment            up with two forms of authentication. The
to be eligible for a visa. They must also         Area (SEPA) payment schemes even in a                   implementation of SCA has been dogged
have an existing job offer worth more than        no-deal scenario. Under SEPA rules, where               by slow compliance on the part of major
£25,600 and speak English to a certain level      a credit transfer or direct debit involves a            banks and retailers, and has been kicked
to qualify for their visa. While it may be        third country participant, the full name and            into the long grass with compliance
argued these new rules are less onerous           address of the payer must be included in                extensions deep into 2021.
than immigration to (say) the United States,      the relevant payment instruction. The SEPA                In the short term, there’s little reason for
there is some hard and much anecdotal             rules apply only to credit transfers and                the UK to seek to diverge from European
evidence that such restrictions are causing       direct debits denominated in euro - not                 standards relating to transaction security
concern.                                          card payments. From next year, UK payment               or digital ID, especially since similar
  For instance, E&Y report that 37 percent        service providers (PSPs) will have to provide           standards are now being adopted in Latin
of UK fintechs now struggle to recruit the        additional information like payer name and              America, Canada and other markets.
right quality of staff if they are not based in   address for credit transfers and direct debits          Longer term, the UK may decide that
South-East England. If the UK government is       in euro between the UK and the EEA/EU.                  its status as a leader in Open Banking
serious about rebooting the entire nation’s                                                               will allow it to alter security standards,
economy, they will have to address this           Open Banking, PSD2 and                                  especially if biometrics like face, voice and
issue. And staffing has already become            digital ID                                              fingerprint recognition fulfil their potential.
a problem for some UK-based FinTechs                                                                        Finally, another possible area of
focused on payments, as Sophie Guibaud,           Adherence to the second Payment Services                divergence from European standards
Chief Growth Officer at open payments             Directive (PSD2), promulgated by the EU                 post-Brexit lies in the area of interchange
FinTech OpenPayd, notes: “We’re already           in 2018, and European digital ID standards              on card-initiated transactions and digital
finding that it’s tougher to get people           are interesting areas for the UK given its              wallets linked to cards. The EU’s firm line
to come to the UK now. There’s a lot of           status as a global leader in open banking               with the major card networks and banks
competition in the FinTech space, and not         and digital payments. The issue here is the             on interchange is well-known and caps
enough talent.”                                   extent to which the UK decides to continue              interchange at 0.3 percent for credit cards
                                                  with European legislation after Brexit, or              and 0.2 percent for debit cards. Currently,
                                                  diverge. In this regard, Iceland provides a             the plan is to “onshore” interchange
“It’s already tougher to get
                                                  possible role model: although not part of               legislation into UK law from 1 January 2021 –
people to come to the UK –
                                                  the EU, it has fully adopted the provisions             but only for UK transactions using UK cards.
there’s lots of competition                       of PSD2 and eIDAS to enable its financial               This opens up the possibility of divergence
in FinTech, and not enough                        services companies to continue to do                    for cross-border card transactions
talent.” – Sophie Guibaud,                        business across the continent.                          between the UK and EU, a possible boon for

OpenPayd.                                           One important provision of PSD2                       banks and e-wallet companies – but not so
                                                  is its mandate for Strong Customer                      much for consumers. Whether these firms
                                                  Authentication (SCA) in all digital                     decide to take this step remains to be seen
Certain uncertainties                             transactions. In essence, SCA requires                  – like so much else about Brexit.

There’s no doubt that Brexit has caused some
companies extra administrative burdens
and costs – and that the situation regarding           BREXIT                                Passporting and licensing
hiring talent might most diplomatically be
described as fluid. James Dillon, Senior Bank
                                                       CHECKLIST                                 If you haven’t applied for an EU license, do so now
                                                                                                 Check your old scheme memberships, as these may no
Relationship Manager at Clearbank, says that                                                     longer be valid
while most big firms have already settled                                                    Staffing
their licensing and passporting positions,
                                                                                                 If you’re UK-based, apply for “settled status” for EU
matters are not so simple for smaller
                                                                                                 nationals now
companies: “There’s an unfortunate political                                                     Check to see how your hiring plans could be affected
stand-off and tense negotiations happening.                                                      next year with the new UK regime.
These have left smaller companies on the
                                                                                             Regulation
outside, having to prepare for an uncertain
                                                                                                 PCM will continue to monitor and update readers
environment and adding further regulatory
                                                                                                 on alterations to the existing regime for digital ID, open
controls and costs.”
                                                                                                 banking and UK/EU interchange arrangements.
  Inside all this uncertainty, there are at
least some knowns. The European Payments

  14                                                                           PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020
GET READY
TO GO
16-17 NOVEMBER 2020
Virtual | Dubai World Trade Centre

ONLINE AND
IN-PERSON
 REGISTER FREE WITH CODE 'PCM100'
         WWW.SEAMLESS-EXPO.COM/ME
BY JAMES WOOD, PCM MANAGING EDITOR

Investors and intermediaries are flocking to Latin America, lured by high growth rates in everything
from e-commerce to mobile wallets. But stubbornly high cash use, a low banked population
and historical economic factors – not to mention diverse economic development – all present
challenges. PCM’s James Wood gets ready to salsa…

In many ways, Latin America’s payments           military dictatorships. Back then, economic         in Latin America generated payments volume
business mirrors its languages: you can          turmoil dampened consumer confidence in             of $430 billion. This isn’t great compared to
travel from Tijuana to Tierra del Fuego and      banking and the value of money, leading to          the US, where the credit card market alone
get by in Spanish or Portuguese. But as          cash hoarding and investment in specie or           is a trillion dollar business and there’s more
anyone who’s spent any time there knows,         offshore accounts.                                  than 1.65 credit cards per person, according
every country – and even each locality –           Another unfortunate consequence of this           to ValuePenguin. With statistics like these, it’s
has its own dialect, sometimes so different      economic disarray was the development               easy to see why analysts and investors see
as to be barely comprehensible to an             of a massive informal economy and an                potential for growth in the Latin American
outsider.                                        increase in the cost of financial services          payments business.
                                                 for users. These factors have combined to
To put it bluntly, localisation is everything    deliver a surprisingly low banked population,       An instalment of good news
in Latin America. It’s easy to give a 50-word    with major markets like Brazil still having
precis of the payments market: cash is           45 million citizens unbanked, or 25 percent         So much for the fundamental challenges.
still king, e-commerce is rising (linked to      of the population. Across Latin America, a          On the brighter side, COVID-19 has propelled
cash, not cards) and new technologies are        high unbanked population and low card               Latin American consumers towards
on the rise – but fraud is a huge problem.       penetration have hampered the growth of             electronic payments, with two-thirds saying
However, such a blanket summary misses           electronic payments – according to FindEx,          they want to reduce their usage of cash as a
the heart of this region – which is that         the banked population stood at an average           result of the pandemic. And there’s at least
most opportunities for international firms       of 55 percent, with markets like Peru still         one area in which Latin American markets
will come through partnerships and the           around 40 percent.                                  have been leaders and innovators since the
localisation of international systems. And                                                           1970s – instalment payments. If instalment
given the vast rates of growth currently                                                             payments are the latest consumer trend
                                                 “a high unbanked population
being experienced, those opportunities – as                                                          in Western Europe, then they’ve long been
                                                 and low card penetration have
we’ll see – are significant.                                                                         preferred in Latin America, thanks mainly to
  Alongside Africa, Latin America is the last
                                                 hampered growth across Latin                        the hyperinflation and uncertainty referred
region in which consumers still use cash far     America”                                            to earlier.
more than cards. 85 percent of transactions                                                            Instalment payments are long-
across the region are conducted using            Card penetration isn’t much better, with just       established in Latin America, with 77
cash – rising as high as 90 percent in           12 percent of citizens holding a credit card in     percent of Argentinians and 80 percent of
Mexico. There are a number of historical         2019, and 13 percent in Brazil. Indeed, there are   Brazilians preferring them for all purchases,
and cultural reasons for this: cash use is       only 113 million credit cards across the region     especially (see graph above) for payments
linked to bouts of hyperinflation in the 1970s   for a population of 650 million, and 365 million    over $50. They are as common as credit
and 80s as the region exited a period of         debit cards. Together, credit and debit cards       card payments in America or debit cards

  16                                                                          PAYMENTS
                                                                                    PAYMENTS
                                                                                       CARDS &
                                                                                             CARDS
                                                                                               MOBILE
                                                                                                    & MAGAZINE
                                                                                                      MOBILE MAGAZINE
                                                                                                               - SEPTEMBER
                                                                                                                      - JULY/ /OCTOBER
                                                                                                                                AUGUST 2020
LATIN AMERICAN PAYMENTS
                                                  In another twist, the reliance on             recently hit 15 million users, making it one of

Preference for Instalment Payments              cash hasn’t stopped fraud attempts in           the largest neobanks in the world.

in Brazil                                       e-commerce. If anything, the situation            Neobanks make sense in Latin America
                                                is getting worse – Latin Americans              because they don’t rely on branch networks
Up to USD 7.50                                  experienced an 88 percent rise in               (which can be very sparse in rural areas)

 11%                      89%                   e-commerce fraud between 2018 and 2019,         and enable the region’s massive SME and
                                                with fraud rates in e-commerce ten times        micro-merchant segment to engage with
USD 7.50 - USD 15
                                                higher than in other areas of financial         electronic and online commerce. According
    16%                    84%                  services. More than half of Mexicans and        to Dun & Bradstreet Research, 99 percent
                                                nearly as many Brazilians have been the         of all commercial activity in Latin America
USD 15 - USD 25
                                                victim of online fraud – much higher than       comes from SMEs – and digital banking is
        37%                     63%             the global average of around one-third          the smart – often the only – choice for
                                                of citizens.                                    such companies.
USD 25 - USD 50
                                                  The problem seems to be there’s such a
            65%                    35%          wide range of schemes and standards that        “99 percent of businesses in
                                                introducing effective protocols is nigh-on
USD 50 - USD 75                                                                                 LatAm are SMEs – and digital
                                                impossible. For all that, e-commerce in
                  79%                    21%
                                                                                                banking is often their only
                                                Latin America is growing at a faster clip (23
                                                percent) than the global rate of 15 percent,
                                                                                                option.”
       Installments        Single up-front      according to Aron Schwarzkopf of Kushki, a

                                payment         Latin American PSP. Schwarzkopf claims that     Regulation: not easy, but
                                                Latin American digital commerce is among        necessary
SOURCE: EBANX
                                                the most vibrant in the world, with mobile
in Europe, and stem from the 1980s, when        set to account for a quarter of all online      Regulators in many Latin American markets
consumers would use instalments as a            business by 2022.                               are taking notice of these moves. But
hedge against massive inflation.                                                                regulating such a diverse set of economies
                                                Open for innovation?                            – especially with the huge informal
Digital awakening                                                                               economy and large percentage of SMEs –
                                                Rapid growth in online payments, an             isn’t easy. In 2018, Mexico passed the FinTech
Latin America’s love of paying with cash and    even faster rise in fraud – what’s next?        law, which effectively provided equivalence
instalments helps to explain the strange        The rise in mobile commerce referred            with Europe’s PSD2 and enabled Open
make-up of its digital commerce market, in      to above provides a clue: banking and           Banking. In 2020, the country updated this
which cash (on delivery and on account) is      financial services are moving to online         law to allow connections between FinTechs
used to pay for the overwhelming majority       platforms, spurred by the huge popularity       and established banks via Open APIs.
of online purchases. To Western eyes, it will   of smartphones. Cross-border payments             Likewise, Brazil has also learned lessons
seem strange that the latest smartphones        specialists Ebanx say that 86 percent of        from the European and Australian
should be used to pay with cash – yet that’s    Latin Americans will have a smartphone          experiences of introducing Open Banking,
the essence of Latin America’s unique           by the end of 2022, up from just 10 percent     and will begin the journey to Open Banking
payments culture.                               a decade ago. In markets like Chile, 85         by enacting a first phase of legislation in
  This unique culture also expresses itself     percent of all internet access happens          November 2020 – again to mandate open
in the cash storage systems used for online     through the mobile network – driven in          APIs between FinTechs and established
payment, which are almost exclusively           part by the poor availability of at-home        banks. This legislation will be followed by
local. Systems like Brazil’s Boleto Bancario,   broadband.                                      a second phase in May 2021 that will force
Argentina’s Rapipago and Mexico’s OXXO            Given the low banked population, high         banks to share their customer data – as
dominate online payments. In Mexico’s           costs of traditional financial services and     with Mexico, these legislative moves will put
case, local cash wallets account for 99         over-reliance on cash, it’s no surprise         the Brazilian market on level pegging with
percent of online shopping, once OXXO,          that digital-only banks, or neo-banks, are      the EU, UK and other major players in Open
OpenPay and Connekta are included. As           emerging rapidly in Latin America. Backed       Banking. According to Sergio Biagini, Head
Ryan Frere, EVP Payments at Flywire, puts       by the largest Series A round of funding        of Financial Services at Deloitte Brazil, “In a
it: “international payments firms looking       for a Spanish fintech, neobank Bnext            country like Brazil, where marketplaces are
to enter the Latin American market should       plans to launch in Latin America, starting      growing and new business models towards
know that payments need to be local             in Mexico where it has 170,000 users on a       ecosystems are arising, Open Banking is
– these markets are all about building          waiting list. Nubank, the largest neobank in    a regulatory framework that stimulates
rails and working with local partners and       Latin America, started in Brazil and is now     competition, new entrants and new
acquirers for success.”                         operating in Argentina and Mexico. Nubank       business models.”

PAYMENTS CARDS & MOBILE MAGAZINE - SEPTEMBER / OCTOBER 2020                                                                                 17
You can also read