Shareable Dockless Mobility Device Program 2021 Annual Permit & Sub-Permit S1 Application & Scoring Criteria
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Shareable Dockless Mobility Device Program
2021 Annual Permit & Sub-Permit S1
Application & Scoring Criteria
APPLICANT INFORMATION
Company Name: _____________________________________________
Company Website: _____________________________________________
Company Mailing Address: _____________________________________________
Applicant Name: _____________________________________________
Applicant Email: _____________________________________________
Applicant Phone Number: _____________________________________________
SDMD 2021 Permit Application and Scoring Criteria Page 1ANNUAL PERMIT AND SUB-PERMIT APPLICATION This document is the application for the Shareable Dockless Mobility Device (SDMD) Permit valid from July 1, 2021 12:01 AM– June 30, 2022 11:59PM. The Shareable Dockless Mobility Device Permit fee is $12,000 annually for the first 500 Devices. An additional per Device fee for Devices over 500 is $50 per Device annually. The permit application is $100. To pay this fee, please see the payment instructions on the ATLDOT SDMD website. The application fee must be received by the application due date in order for your application to be considered. Please identify the device types included with your application. You may select multiple device types. Annual Permits of 500 Devices will be awarded for each Device Type 1-5. For example, if you select sit-down electric scooter and electric assist bicycle, you are applying for a base total of 1,000 devices. The Administrative Regulations require an ongoing minimum of 350 Devices deployed per Device Type permitted with an Annual Permit. Annual Permit Device Type ___ Device Type 1. 500 Stand-up electric scooter (throttle powered) ___ Device Type 2. 500 Sit-down electric scooter (throttle powered) ___ Device Type 3. 500 Pedal bicycle (no electric assist) ___ Device Type 4. 500 Electric assisted bicycle (no throttle) ___ Device Type 5. 500 Electric assisted bicycle (with throttle and pedal) Anticipated Program Launch if awarded an Annual Permit: On the ______ day of July 2021. Sub-Permit Device Type In addition to an annual permit, this application will simultaneously be considered for sub-permits based on the selections below. Sub-Permits allow up to a maximum number of additional devices on top of the Annual Permit. To obtain a sub-permit for Device Types 1-5, an Operator must obtain an Annual Permit for that Device Type. The number of sub-permits approved will be at the discretion of the Commissioner and based on the number of total permitted devices, quality of applications, and capacity of the right-of-way. See the Administrative Regulation for more details on how sub-permits are awarded and administered. Sub-Permit S1 will be valid July 1, 2021 12:01 AM through September 30, 2021 11:59 PM. Per Device fees for Sub- Permits will be prorated at a rate of $12.51 per device for the three-month period ($4.17 per Device per month). The total number of devices awarded in each sub-permit granted will be based on the annual permit application score and at the discretion of the Commissioner. Please indicate the number and types of sub-permits that are being applied for below: Application for Sub-Permit S1 Number of Devices to be considered July 1, 2021 12:01 AM through September 30, 2021 11:59 PM for a sub-permit (up to 1,500) Device type 1. Stand-up electric scooter (throttle powered) Device type 2. Sit-down electric scooter (throttle powered) Device type 3. Pedal bicycle (no electric assist) Device type 4. Electric assisted bicycle (no throttle) Device type 5. Electric assisted bicycle (with throttle and pedal) Device type 6. Other, describe: Please include both the desired maximum number of devices to be considered as well as your commitment to a minimum fleet size for Device Type 6. SDMD 2021 Permit Application and Scoring Criteria Page 2
All questions are required. When answering each question, please include Question # as indicated in the left most column.
Please limit each question’s response to 300 words or fewer.
Operations Plan
Qualifications: 3
Maximum points: 73
Guiding
Principle:
Mobility Maximum
# Topic Application Question Criteria Scorer
(M), Safety Score
(S), Equity
(E)
ATLDOT staff will reach out to the peer city point of contact
Provide the following information for 3 peer with the following:
markets operating more than 500 devices. 1. Rate this company on their ability to launch within 30
a. Name of city days of receiving a valid permit.
b. Name, phone number, and email of contact 2. Rate this company’s communication with city staff on
transparency, responsiveness to city requests, on-time
c. Number of permitted devices in that Scores for
payments, and other relevant communication
market each
requirements.
question
3. Rate performance of this company’s devices based on
Preferred peer markets for reference could from each
any experiences with systemic safety or safety-related-
include: city are
vandalism issues?
averaged
• Serving a population of 250,000 or more 4. Rate this company’s systemic operational performance
together and
• Located in the SE region (i.e. staff deploys correctly, they proactively manage
weighted to a
1. Experience M S E • Operating for at least 1 year fleet organization and rebalancing). Staff
maximum of
• Market encompasses a unique operating 5. Rate this company’s effectiveness building a successful
low-income program in terms of getting program sign-
15 points
area similar to the Atlanta Beltline
ups and program utilization.
Eastside Trail Qualification:
6. Rate this company on their compliance with special
administrative zones (reduced speed, parking/no- Minimum of
parking, no-ride, equity zones, etc.). 9/15 points
7. Rate this company on their compliance with data
Some Cities were unable to provide responses due to internal requirements/requests. 15 points
policy decisions. Therefore, scoring for Question 1 was removed 8. Rate this company on their compliance maintaining
required number of devices (min or max).
due to lack of sufficient response. 9. Is there anything else you think we should know about
this company?
All questioned rated on scale of 1-5, 5 being the best
SDMD 2021 Permit Application and Scoring Criteria Page 3Provide a template data sharing agreement that Qualification - Applicant demonstrates ability to
2. Data M has been successfully signed in a peer market. provide API access consistent with Administrative Qualification Staff
May provide as an attachment or a link. Regulations and City of Atlanta law.
Provide demonstration of ability to successfully
implement the following Administrative
Regulation, as well as commitment to doing so:
Speed Limits for First Ride – Operators are
Qualification – Applicant demonstrates ability to
New Rider required to limit the speed of the first ride by each
3. S limit speed for first ride of every rider as required by Qualification Staff
Safety rider after July 1, 2021 12:01 AM, to 10 MPH for
Administrative Regulations.
the full duration of the trip. This applies to all trips
on or after July 1, 2021 and is not limited to new
accounts.
Provide a strategy for launching and scaling in
Atlanta assuming applicant is issued a valid permit
effective July 1st, 2021. Applicant demonstrates capacity to operate a
minimum of 350 devices per device type within the
Include a timeline for operationalizing in Atlanta
4. Experience M City of Atlanta by August 1, 2021. Plans committing 5 points Staff
(e.g. hiring, acquiring devices, and securing any
to launching larger or full fleets upon receiving a
local leases). Note: Minimum fleet size of 350
valid permit are preferred.
devices per permitted device type is required by
August 1, 2021 to be considered ‘launched’.
Provide documentation that applicant is able to
implement all Administrative Zones required in
the Administrative Regulations. Describe the
process of activating administrative zones that Qualification – Applicant technology demonstrates
change on a daily or near daily basis. (For example, ability to implement all required administrative
the Atlanta Eastside Beltline Trail is a reduced zones.
5. Operations M S 2 points Staff
speed zone on weekday evenings and on
weekends. This means the maximum speed Preference for plans that minimize the space for
allowed changes at least once most days.) Please human error and rely on automation.
describe whether zone activation is automatic or
requires any ongoing manual actions from your
staff beyond the initial zone set-up.
SDMD 2021 Permit Application and Scoring Criteria Page 4Do you hire any independent contractors to
Staffing Staffing programs that do not hire independent
6. M manage field operations? 3 points Staff
Plan contractors are preferred.
How many FTE field staff do you hire per 100
Staffing Prefer staffing commitments that provide at least 1
7. M S E devices permitted? 6 points Staff
Plan FTE staff for every 50 devices.
Provide a commitment to how your company will
proactively manage the Atlanta BeltLine Eastside Commitments to managing the trail that
Trail.Include the specific policy and procedure for demonstrate proactive, not reactive, strategies as
8. Operations M S 6 points Staff
reviewing, correcting, and reducing future parking well as high levels of staffing attention during the
violations. For example, include the mechanism evenings and weekends are preferred.
for using real-time data to address violations.
Describe examples of your management and
compliance with special or administrative zones
similar the Atlanta BeltLine Eastside Trail in other Strategies that prioritize compliance by proactively
15 points
9. Operations M S cities. Please provide examples with riding and and regularly monitoring and correcting devices for Committee
parking restrictions. Describe any compliance compliance with Atlanta specific laws are preferred.
challenges and any methods or innovations used
to resolve them.
List pricing plan for all pricing options. Provide a
price commitment for non-membership options
(including per trip and per minute fees) for July 1,
Preference for lower pricing and membership
10. Operations M E 2021 – December 31, 2021. ATLDOT will review 3 points Committee
options.
potential changes to this commitment in Q4 for
the second half of the permit.
Provide detailed staffing organizational structure
proposed for Atlanta. Include number of hours per Staffing plans that provide higher levels of
Staffing
11. M S E month dedicated to the Atlanta market by managerial staff and dedicated hours to the Atlanta 3 points Committee
Plan
management level staff. market are preferred.
Provide a training plan and materials from a peer
Training plans and materials that emphasize
Staffing market detailing rules for deployment and
12. M maximizing compliance with parking and distribution 3 points Committee
Plan rebalancing to be used by field staff.
regulations are preferred.
SDMD 2021 Permit Application and Scoring Criteria Page 5Provide plan for device maintenance, cleaning,
repair, safety check protocols, and minimum
standards and schedule for repair and cleaning, Maintenance plans that provide specific details for
13. Operations M S including COVID-19- specific cleaning measures. regular maintenance from a qualified mechanic are 3 points Committee
Include maintenance personnel training preferred.
requirements.
Provide plans for staffing Class A-D Outdoor
Festivals or Assemblies as outlined by the Mayor’s
Office of Special Events. Include ability to Plans that include a commitment to providing
implement temporary no-ride zones, and unbranded temporary parking infrastructure with
14. Operations M S temporary deploy/no-deployment zones. Provide signage and customer messaging, along with staffing 3 points Committee
plan for offering temporary parking infrastructure, commitments to ensure parking areas remain safe
signage, staffing accommodations, and and organized are preferred.
educational messaging.
Plans with the following items are preferred:
A) specific operational details that prioritize safety
Provide plan for responding to extreme events
for users without sacrificing the transportation
including public health emergencies and weather
15. Operations M S service and 3 points Committee
events such as flooding, high winds, snow, and ice.
B) transparency and communication to both City
staff and customers in advance of operational
changes
Provide detailed plan for preventing and
identifying systemic device safety issues (i.e. major
software malfunctions systemwide, battery Plans that specify detailed processes for proactively
16. Operations S tampering, widespread vandalism of safety identifying issues and for rapid responses prioritizing 3 points Committee
features) and a commitment for what the safety and correcting issues are preferred.
company will do if a safety issue is discovered.
SDMD 2021 Permit Application and Scoring Criteria Page 6Communications and Education Plan
Qualifications: 1
Maximum Points: 50
Guiding
Principle:
Mobility Maximum
# Topic Application Question Criteria Scorer
(M),
Safety (S),
Score
Equity (E)
Qualification – Applicant must demonstrate an
active incentive program as well as ability to
implement the required $5 fine.
Provide details on the required incentive program
to incentivize lawful riding and parking behavior.
Programs that commit to using effective methods
Include the methods for setting the incentives, Qualification
User for behavior change and incentivize lawful user
17. M processes for users to participate, rewards, or + Staff
Incentives behavior are preferred. Staff understands that these 10 points
other details of the program. Provide details on
programs may evolve over time and is looking for an
how you will implement the required $5 fine for
ongoing commitment with preference for programs
parking in Atlanta BeltLine Trail No Parking Zones.
with meaningful forethought and adaptability.
Programs that provide mechanisms to measure
success are preferred.
Provide strategy for out-of-app education (such
as: outreach events, media strategy, email or
Strategies that expand the reach of programs and
Education written brochures, vehicle decals, partnerships, or
18. M S use effective methods for behavior change are 10 points Staff
Plan other strategies and materials) to increase
preferred.
awareness and compliance with Atlanta specific
laws.
Provide strategy for in-app education (such as:
Strategies that expand the reach of programs and
Education banners, link trees, rental process pop-ups,
19. M S use effective methods for behavior change are 10 points Staff
Plan quizzes, or other examples) to increase awareness
preferred.
and compliance with Atlanta specific laws.
Provide screenshots and description of the ways a
Platforms where safety incidents or crashes may be
person can report safety incidents or crashes in
Customer reported more easily are preferred. For example:
the app. List other methods that a person may
20. Service S - As part of a trip 2 points Staff
use to report a crash or injury to your company
response - Directly through a prominently displayed
and indicate which method you expect most
button on the main user interface of the app
people will report such incidents.
SDMD 2021 Permit Application and Scoring Criteria Page 7Platforms where parking or maintenance requests
may be reported more easily are preferred. For
Customer Provide screenshots and description of the ways a
example:
21. Service M S E person can report a parking or maintenance 6 points Staff
- As part of a trip
Response requests in the app.
- Directly through a prominently displayed
button on the main user interface of the app
List the accessibility features of the mobile
application, information on devices, and customer
Increased service operations. (i.e. additional language
22. E Platforms with three or more features are preferred. 2 points Staff
Access options, translation services, screen-reader
integration, braille stickers, Teletypewriter (TTY)
access, or other features).
Rate this company’s communication and education
plan on how well it meets our program’s guiding
principles overall. Consider whether:
1. the programs described will provide
adequate incentives and information for
Overall users to park and ride correctly.
Committee
2. the methods of getting information to users
23. Overall 10 points Committee
Note: Applicants shall not submit additional will be effective and creative.
Score
information for this item. 3. the contact methods for various users and
residents to reach the company for their
needs will be easy to use and effective as
resolving problems.
4. the communication methods will be
accessible to a diverse audience.
SDMD 2021 Permit Application and Scoring Criteria Page 8Fleet Design Plan
Qualifications: 6
Maximum Points: 61
Guiding
Principle:
Mobility Maximum
# Topic Application Question Criteria Scorer
(M), Safety
(S), Equity
Score
(E)
Provide device specifications for all components
Informs alignment with
24. Fleet Design M S of all device types proposed in this application.
guiding principles
Include photos of the devices.
Qualification - Device wheel size is 9 inches or larger
in diameter. Qualification
25. Fleet Design M S Provide specifications for wheel size. + Staff
Devices with wheels of at least 10 inches are 6 points
preferred.
Provide device specifications showing that Qualification - Devices with motors must be in Qualification
26. Technology M S devices comply with motor driven speed compliance with Motor Driven Speed requirements Staff
requirements in the administrative regulations. in the Administrative Regulations.
Provide device specifications showing that Qualification
Qualification - Device's front and rear taillights can
27. Fleet Design M S devices comply with lighting requirements in the Staff
be seen from at least 500 ft away
administrative regulations.
Qualification – Applicant must provide test results Qualification
from a qualified independent lab demonstrating for
Provide documentation that brakes meet
28. Fleet Design M S each device model proposed that device brakes that Staff
standards in in the Administrative Regulations.
will enable the operator to make a braked wheel
skid on dry, level, clean pavement.
Provide documentation that all proposed device Qualification
types meet the ANSI/CAN/UL Standard for
Electrical Systems for Personal E-Mobility Devices
(UL Standard 2272), in addition to any other
applicable federal or state safety laws or Qualification – Devices must meet safety regulations
29. Safety S Staff
regulations. As an alternative to certification of found in Administrative Regulations.
UL Standard 2272, submit documentation
demonstrating that proposed devices meet a
standard that provides equivalent safety
protections.
SDMD 2021 Permit Application and Scoring Criteria Page 9Show all signage on devices and demonstrate
consistency with Administrative Regulations:
a. Company specific branding
b. Contact information for customer service*
c. Unique company specific device identification
numbers
Qualification - Signage on Devices must meet
d. Educational signage about not riding on
30. Fleet Design S E standards set by the Administrative Regulations. Qualification Staff
sidewalks*
*Note – there are specific size dimension
requirements listed in the Administrative
Regulations. Photos or mock-ups of required on-
device text must show dimensions of text height
to demonstrate compliance.
Describe any options offered to rider to cap Prefer available and easy to use option for riders to
motor driven travel at speeds slower than 15 reduce motor-driven speed caps lower than 15
31. Technology M S 6 points Staff
MPH. Include how a rider would find and activate MPH.
this option.
Describe kickstand design and provide a close-up
32. Fleet Design M S Dual-leg/forked kickstand are preferred. 2 points Staff
photo of kickstand in use.
Provide documentation of any wheel locking
mechanism during periods of non-use. Include Device can roll freely for a short distance without
33. Correctability M S 4 points Staff
the distance devices can roll freely without the being unlocked are preferred.
locking mechanism activating.
Provide any documentation showing that a
helmet is included as part of a user rental. Devices come with a helmet as part of a user rental
Include method for attaching helmet to device and are securely locked with the device between
34. Helmet S 3 points Staff
while not on a ride. Helmet must be secured with trips are preferred
a locking element that prevents it from
accidentally detaching.
Describe any technology embedded in the device
Prefer fleets that have effective and active
or rental app that will be provided upon the first
day of your fleet launch that would detect technology element that detects sidewalk riding and
35. Technology S brings the ride speed to 0-3 MPH. Technology must 10 points Staff
sidewalk riding and automatically provide a
safety response such as slowing or stopping the be in place on the first day of launch to be scored.
device speed.
SDMD 2021 Permit Application and Scoring Criteria Page 10Describe any technology embedded in the device
or rental app that will be provided upon the first
day of your fleet launch that would detect and
address devices parking in violation of Atlanta’s Prefer fleets that have technology in place that
regulation. This could include internal detects parking violations and includes procedures
36. Technology M S mechanisms to detect fallen over devices, end-of- for timely corrections. Technology must be in place 10 points Staff
ride photo features, or other solutions. on the first day of launch to be scored.
For each feature include the policy and procedure
for reviewing, correcting, and reducing future
parking violations.
Provide details of any additional safety hardware Features providing unique and enhanced safety
or software for proposed devices that will be in experience are preferred. Features must be fully in
37. Fleet Design S 10 points Staff
place on the first day of launch and are not use on the first day of launch to score points.
otherwise described or highlighted in application.
If applicable, provide any additional description Citywide, having a diverse fleet is preferred. This
of unique fleet design features for each device could include fleets with a mix of device types, fleets
type, such as: with unique device types, or devices with unique
features that increases access to micro-mobility for
• Seating
people of various needs, preferences, and abilities. Informs alignment with
38. Fleet Design M E • Basket
Examples could include providing two device types, guiding principles
• Lock-to mechanism
providing sit down options, providing human
• User amenities
powered options, providing amenities such as
• Accessible or adaptive features
baskets or other element to safely carry personal
• Other items, recumbent bicycles, tricycles, or hand cycles.
Proposed devices over 70 lbs. may be reviewed with
Provide the device weight. higher standards for safety due to concerns around Informs alignment with
39. Fleet Design M S
limited operational experience and impacts of guiding principles
heavier devices on public safety.
Rate this company’s fleet design how well it meets
our program’s guiding principles. Consider:
Overall 1. design safety of each device type
Committee 2. unique safety features offered
40. Overall 3. technologies that make it easier to adhere to 10 points Committee
Note: Applicants shall not submit additional
Score City of Atlanta rules and regulations
information for this item.
4. whether devices offer options that serve a
diverse population
SDMD 2021 Permit Application and Scoring Criteria Page 11Equity Plan
Qualifications: 2
Maximum Points: 33
Guiding
Principle:
Mobility Maximum
# Topic Application Question Criteria Scorer
(M), Safety
(S), Equity
Score
(E)
Describe payment options that do not require
the use of credit cards. If your service Qualification- Applicant offers non-credit card
Increased
41. E incorporates local retailers as a point of sale, payment option. Qualification Staff
access
list at least 5 local retailers that would
provide access to this service.
Provide:
a) List of need-based qualifications to
Qualification - Applicant offers discounted price
become eligible to receive discounted
option for people with low income.
pricing.
Qualification
Increased b) Discounted price commitment from
42. E Scoring Criteria - Price options that increase financial + Staff
access July 1, 2021 to December 31, 2021. 4 points
access for a diverse range of need-based
c) List of steps for signing up for the
communities and are easy to sign up for are
program including approximate
preferred.
length of time from submission to
approval.
Provide commitment to a percentage of your
Prefer commitments to higher percentages of
PERMITTED fleet that will be deployed in
PERMITTED fleet in Equity Zones than is required by
43. Equity Plan M E Equity Zones each day. The minimum 4 points Staff
the administrative regulations.
commitment is 6% total and a minimum of
2% per zone.
Increased Describe rental options that do not require Prefer programs that provide easy to use non-smart
44. E 2 points Staff
access the use of smartphones. phone option for rentals.
SDMD 2021 Permit Application and Scoring Criteria Page 12Provide community outreach and education
strategies to reach intended equity groups
Plans that effectively promote equity programs,
such as those living or working in Equity
facilitates sign-ups, and provide ongoing outreach
45. Equity Plan E Zones, or those who might receive discounted 10 points Staff
and education to the intended need-based groups
pricing options. Include a list of 5
are preferred.
organizations you will reach out to if you
receive a permit.
Provide information on low-income program
utilization for 3 similarly sized markets.
Provide both the number of program sign-ups Prefer successful outcomes in utilization in low-
Equity
and the % of all trips that are taken using the income ridership programs as demonstrated
46. Program 4 points Staff
low-income pricing program. Include through substantial and increasing program sign-ups
Effectiveness
information for a 6-month time period from and number of trips.
no less recently than January 2020.
Rate this company’s equity program on the overall
strategy to be accessible to low-income
communities. Consider:
1. geographic access (distribution to Equity
Overall Zones and other non-high-ridership areas)
Committee
2. financial access (pricing levels)
47. Overall 10 points Committee
Note: Applicants shall not submit additional 3. ease-of-use (program sign-up using non-
Score
information for this item. credit card or non-smart phone options is
easy)
4. any other factors that would make the low-
income aspect of this program successful for
the City of Atlanta
SDMD 2021 Permit Application and Scoring Criteria Page 13AGREEMENTS
COMPETITIVE PERMIT PROCESS
I understand that the permitting process for the 2020 Annual SDMD Permit is a competitive permit. I understand that this
means that received applications will be reviewed for whether they meet the qualifications of City law and that all qualifying
applications will subsequently be scored against how well the application meets the SDMD Guiding Principles and
compliance with the Administrative Regulations and Atlanta law. I understand that not every application will be offered an
Annual SDMD Permit. I understand that my company is not guaranteed an Annual SDMD Permit. I understand that the
final authority of the decision on which companies receives Annual SDMD Permits is at the discretion of the Commissioner
of the Department of Transportation.
FUTURE PARTNER AGREEMENT
I understand that the City may work with City approved partners to develop agreements that govern the use of dockless
devices in unique public spaces. I understand that the City will review and approve agreements based on the benefit to
public safety. I understand that my company will be required to sign and abide by any agreements approved and directly
requested by the City. I understand that my company will risk the suspension or revocation of our permit if we do not sign
any agreements set forth by the City.
DATA SHARING AGREEMENT
I understand that the City has the authority to request data to be shared with the City as outlined in City of Atlanta Code of
Ordinances Chapter 150 Article X. and the SDMD Administrative Regulations. I understand that the City may provide a
third-party data manager to access and analyze the data on the City’s behalf. I understand that my company will be
required to work with the City and any third-party data manager to secure a data sharing agreement that outlines data
specifications and privacy regulations.
AUTHORITY TO SUBMIT APPLICATION
I hereby depose that all statements herein attached and submitted are true to the best of my knowledge and belief. By
signing this permit, I agree that I have read and understood all application requirements, permit requirements, City of
Atlanta Code of Ordinances Chapter 150 Article X., and administrative regulations for shareable dockless mobility devices.
I certify that I have the authority to sign for and bind my company, and by virtue of submitting this application, am bound by
the provisions of this permit and the laws and regulations of the City of Atlanta.
Please read and agree to the following:
_____ I understand and agree to the Competitive Permit Process as described in this application and supporting
documents.
_____ I understand and agree to work with City partners as described in this application and supporting documents.
_____ I understand and agree to work with City on signing a data sharing agreement as described in this application and
supporting documents.
_____ I certify that I have the authority to sign for and bind my company, and by virtue of submitting this application, am
bound by the provisions of this permit and the laws and regulations of the City of Atlanta.
Operator Name:__________________
Applicant Name:__________________
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