Message - Messe Stuttgart

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Message - Messe Stuttgart
Message
   TRADE FAIRS | CONGRESSES | EVENTS                          03 | 2018

                     Signs for the Future
         INTERVITIS INTERFRUCTA HORTITECHNICA
High tech for viticulture, fruit cultivation & special crops

   interbad                     VISION        TC Leipzig/CMT
    Sauna and                    A burst        Tourism expertise
  wellness trends              of novelties   from a single source
Message - Messe Stuttgart
Messen und Ausstellungen
       2018 – 2020
2018

                              37. Motek                                           13. Bondexpo
                              Internationale Fachmesse für                        Internationale Fachmesse
                              Produktions- und Montageautomatisierung             für Klebtechnologie
                              08.–11.10.2018 Messe Stuttgart                      07.–10.10. 2019       Messe Stuttgart

                              12. Bondexpo                                        14. Blechexpo
                              Internationale Fachmesse                            Internationale Fachmesse
                              für Klebtechnologie                                 für Blechbearbeitung
                              08. – 11.10. 2018       Messe Stuttgart             05.–08.11. 2019 Messe Stuttgart

                              26. Fakuma                                          7. Schweisstec
                              Internationale Fachmesse                            Internationale Fachmesse
                              für Kunststoffverarbeitung                          für Fügetechnologie
                              16. – 20.10. 2018 Messe Friedrichshafen             05.–08.11. 2019 Messe Stuttgart

                                                                                                                                       2020
                              17. Faszination Modellbau                           34. Control
                              FRIEDRICHSHAFEN                                     Internationale Fachmesse
                              Int. Messe für Modellbahnen und Modellbau           für Qualitätssicherung
                              01.– 04.11. 2018 Messe Friedrichshafen              05. – 08.05.2020       Messe Stuttgart

                              35. Modellbahn                                      15. Optatec
                              Internationale Ausstellung                          Internationale Fachmesse für optische
              IMA

        35.
              nternationale
               odellbahn
               usstellung     für Modellbahn und -zubehör                         Technologien, Komponenten und Systeme
                              15. – 18.11. 2018       Koelnmesse                  12. – 14.05. 2020 Frankfurt / M.
2019

                              33. Control                                         7. Stanztec
                              Internationale Fachmesse                            Fachmesse für Stanztechnik
                              für Qualitätssicherung                              23. – 25.06. 2020
                              07.–10.05. 2019 Messe Stuttgart                     CongressCentrum Pforzheim

                              38. Motek                                           27. Fakuma
                              Internationale Fachmesse für                        Internationale Fachmesse
                              Produktions- und Montageautomatisierung             für Kunststoffverarbeitung
                              07.–10.10. 2019 Messe Stuttgart                     13. – 17.10. 2020 Messe Friedrichshafen

                              P. E. SCHALL GmbH & Co. KG                          Messe Sinsheim GmbH
                                 Gustav-Werner-Straße 6 D - 72636 Frickenhausen     Neulandstraße 27 D-74889 Sinsheim
                                 +49 (0) 7025 9206-0   +49 (0) 7025 9206-880        +49 (0)7261 689-0   +49 (0)7261 689-220
                                 info@schall-messen.de    www.schall-messen.de      info@messe-sinsheim.de     www.messe-sinsheim.de
Message - Messe Stuttgart
CONTENTS

              NEWS – TRENDS
          04	
             New platform for medical technology
             T4M premiere at the beginning of May 2019
          05	
             Editorial
             “Thick and fast”

              COVER STORY
          08	
             Signs for the Future
             INTERVITIS INTERFRUCTA HORTITECHNICA
             – High tech for viticulture, fruit cultivation and
             special crops

              LOCATION STUTTGART
          14	From automotive to mobility state no. 1
              Baden-Württemberg gains momentum
          16	
             Stuttgart Faces
             Alexander Albrand, Managing Director of Pool
             Operators Stuttgart

     08       TRADE FAIRS – MARKETS
          18	
             TC Leipzig/CMT: Tourism expertise from
             a single source
          22 interbad: Sauna and wellness trends 2018
          24 VISION: a burst of novelties
          26 SÜFFA: Innovations and inspirations

              MEDIA – PEOPLE
          44	
             Portrait: Jochen Allgaier, Department Director
             Accounting, Controlling & Participation
             Management Division, Messe Stuttgart

              EVENTS – CONGRESSES
     18
          46	
             Fitness competition in the Paul Horn Hall
             Singles and teams compete in functional training
             at the HYROX exhibition
          47	
             Time to hit the dance floor
             Stuttgart Electronic Music Festival SEMF

              STUTTGART SIGHTSEEING
          48	
             Middle ages meet modern times
             When you stroll through the historical town of
             Esslingen, you pass through a time warp covering
             1,200 years of city history
          49	
             Hotel Tip
             ARAMIS Conference and Sports Hotel

              OPINIONS + IMPRINT
          50	
             Opinions: Franz Loogen, Managing Director
             e-mobil BW GmbH
22   47
          50 Imprint

                                                Message 3 | 2018   3
Message - Messe Stuttgart
NEWS – TRENDS

                                                                                                                        In 2019, the
                                                                                                                      medical tech-
                                                                                                                     nology industry
                                                                                                                      meets at T4M
                                                                                                                        in Stuttgart.

New platform for medical technology
Designed with the industry for the industry: the new T4M trade fair for medical technol-
ogy celebrates its premiere at the Stuttgart location at the beginning of May next year.

T    he name and dates are all fixed: T4M, the new platform
     for medical technology, takes place at Messe Stuttgart
from 7 to 9 May 2019. After the Medtec guest event was offi-
                                                                  directly opposite for the trade fair. “Our partners, exhibitors
                                                                  and visitors can rely on the high quality of our support ser-
                                                                  vices, on reliable communication and a clear distribution of
cially cancelled at the location, Messe Stuttgart started talks   responsibilities,” promises Kromer.
with companies in the industry. “To generate the greatest pos-    T4M starts in an ideal economic environment: leading com-
sible benefits for both exhibitors and trade visitors, we en-     panies and research institutes in medical technology are
tered into close collaboration with the medical technology in-    based in the Stuttgart region as well as excellent universities
dustry in Germany and other European countries from the very      and institutions of higher education. “No other region in
start,” emphasises Ulrich Kromer, President of Messe Stutt-       Germany places so much importance on technology and pro-
gart. “Messe Stuttgart has many years of experience in organ-     gress,” says Kromer. At present, Messe Stuttgart has entered
ising industrial trade fairs and so we set up an advisory com-    into co-operations with the German Federation of the Engi-
mittee of experts. The committee comprises representatives        neering Industries (VDMA) and the trade association of Swiss
of trade associations, trade media and interested exhibitors      medical technology industry, Swiss Medtech. “The VDMA is
and visitors. Together with the Messe Stuttgart team, the ad-     the promotional supporter of T4M,” explains Florian
visory committee designed the new platform.”                      Niethammer, Project Manager Industry at Messe Stuttgart
The increase in demands placed on medical technology is           and in charge of T4M. “The VDMA is therefore responsible
boundless – and this also applies to the opportunities at the     for content and organisation and supports T4M by its repu-
new industry platform in Stuttgart: heads of development          tation and with its technical knowledge and contacts. As con-
and production, engineers, packaging specialists and scien-       ceptual partner, Swiss Medtech is organising a community
tists will discover the latest technologies and concepts on an    stand for exhibitors and visitors from Switzerland.”
exhibition area covering about 20,000 square metres. Messe              More info: www.messe-stuttgart.de/t4m-expo
Stuttgart has reserved the Paul Horn Hall (Hall 10) and Hall 9          #T4M

4   Message 3 | 2018
Message - Messe Stuttgart
EDITORIAL

                                              New welcoming
                                              stand with touch
                                              stele and video                           Markus Vogt,
                                              wall at Messe                    Company Spokesman
                                              Stuttgart.             Landesmesse Stuttgart GmbH.

Region Stuttgart
                                                                   “Thick and fast”
Teaser for visitors
                                                                   A strong final spurt before the end of 2018. After the summer

T   he new welcoming stand in the
    passage between Hall 2 and Hall 4
at Messe Stuttgart is organised by
                                                                   break, the autumn trade fair season started off with a
                                                                   spectacular AMB. The international exhibition for metal-
                                                                   working occupied the entire exhibition site and broke the
Stuttgart-Marketing and Regio Stutt-                               magic mark of 1,500 exhibitors. And then they come thick
gart to whet the appetite of guests to
                                                                   and fast: SÜFFA, interbad, FACHDENTAL, elect!, VISION,
the region. The touch stele and the
                                                                   INTERVITIS INTERFRUCTA HORTITECHNICA, Messe Stutt-
video wall are at the disposal of exhi-
                                                                   gart’s autumn line-up …
bition visitors to search for hotels,
                                                                   There’s very little respite before Christmas for our trade fair
restaurants and cafés, events and inter-
esting sights to visit. The video wall                             organisers and the teams in the background. Especially since

presents a mix of films and photos.                                our colleagues cannot simply rest on the laurels of the
                                                                   present portfolio of events which is now expanded by two
       More info: www.messe-stuttgart.de
       #MesseStuttgart                                             new fairs. With the support of the Hamburg company FLEET
                                                                   Events and the Leipziger Messe, our CMT Team is organising
                                                                   the leading travel fair in East and Central Germany, Touris-
                                                                   mus & Caravaning (TC) Leipzig. Over the past fifty years, the
Messe Stuttgart                                                    team has gathered a great deal of experience in the fields of

New guest fair                                                     tourism and caravanning from organising the CMT exhibi-
                                                                   tion. In future, they will be able to support the exhibitions in
                                                                   Stuttgart, Nanjing and in Leipzig with their expertise. The

T    he Battery Show and Electric & Hy-
     brid Vehicle Technology Expo Eu-
rope is a guest event taking place at
                                                                   first TC in this new constellation takes place at the Leipziger
                                                                   Messe on 21 to 25 November 2018.

Messe Stuttgart on 7 to 9 May 2019.                                May 2019 sees the premiere of T4M, the new platform for
“We are delighted to welcome this ac-                              medical technology at Messe Stuttgart. After the guest
claimed exhibition for electric mobility to                        event Medtec officially cancelled their engagement in Stutt-
Messe Stuttgart,” says Stefan Lohnert,                             gart, Messe Stuttgart immediately entered into talks with
Vice President Guest Events at Messe                               companies in the industry. With success, since the leading
Stuttgart. The L-Bank Forum (Hall 1) and                           players in the industry are participating.
a number of rooms in the ICS Inter-                                T4M starts in an ideal economic environment: leading com-
national Congress Center Stuttgart are                             panies and research institutes in medical technology are
reserved for a four-day industrial con-
                                                                   based in the Stuttgart region as well as excellent universities
ference which includes workshops and
                                                                   and institutions of higher education. No other region in
lectures. Over 400 exhibitors and around
                                                                   Germany places so much importance on technology and
8,000 visitors are expected. According
                                                                   progress as in the homeland of inventors and thinkers.
to its organisers, Smarter Shows Europe
Ltd. based in Brighton, UK, The Battery                            Dear Readers, you will find exciting information on both the
Show Europe is the largest trade fair and                          new events – and of course on the entire trade fair pro-
conference for advanced battery and                                gramme in the final spurt to the end of the year – in this
H/EV technology in Europe.                                         edition of Message. We wish you an entertaining read.

       More info: www.messe-stuttgart.de
       #MesseStuttgart

                                                                                                                Message 3 | 2018      5
Message - Messe Stuttgart
NEWS – TRENDS

GlobalConnect

Just under 3,000 participants and 123 exhibitors used Global-    A panel of prominent experts discussed current foreign economic
Connect 2018 for international networking.                       relations between Europe, China and the USA.

International forum for the exporting country of Germany

G    lobalConnect, the forum for exports and internationali-
     sation, offered companies, chambers of commerce, ac-
claimed international experts and big names from politics and
                                                                 rope, the USA and China. Among other highlights was a panel
                                                                 discussion with a prominent line-up of experts. The partici-
                                                                 pants included Nicole Hoffmeister-Kraut, Baden-Württem-
industry the opportunity to network and exchange news and        berg Minister for Economics, Labour and Housing, Minister-
views, with over 120 high-ranking technical presentations and    President Winfried Kretschmann, Joschka Fischer, former Ger-
15 conferences which took place on 20 and 21 June 2018.          man Vice-Chancellor and Foreign Minister, Bernhard Mattes,
Just under 3,000 participants and 123 exhibitors used the        President of the German Association of the Automotive In-
event offers for global players and medium-size companies.       dustry (VDA), and Frank Sportolari, President of the oldest
The predominant topic at the sixth event of the largest Ger-     bilateral trade organisation in Germany, AmCham Germany.
man forum for exports and internationalisation centred
                                                                       More info: www.messe-stuttgart.de/global-connect
around foreign trade developments in relations between Eu-             #GlobalConnect19

                                                                 Messe Stuttgart

                                                                 New hall partnership

                                                                 A     s part of a marketing partnership with Messe Stuttgart,
                                                                       the Luxembourg CERATIZIT Group secured the
                                                                 naming rights to Hall 3 for the next ten years. The official
                                                                 inauguration of the CERATIZIT Jacques Lanners Hall took
                                                                 place during AMB 2018. The hall is named after the
                                                                 company’s chairman of the executive board.
                                                                 “The original idea behind hall naming is to create a connec-
                                                                 tion to outstanding companies,” says Messe President
                                                                 Ulrich Kromer, explaining the background to the naming
                                                                 sponsorship. It allows industry to participate directly in the
                                                                 costs for the new buildings at Messe Stuttgart. CERATIZIT
                                                                 executive board member Thierry Wolter emphasises, “Since
                                                                 our take-over by KOMET at the end of 2017, we now have
                                                                 plants in Besigheim, Empfingen and Stuttgart-Vaihingen
                                                                 three production centres all close to Messe Stuttgart. For
                                                                 us it’s like a home game.” During the AMB, the CERATIZIT
                                                                 Jacques Lanners Hall was the location of one of the Group’s
                                                                 two stands.
The CERATIZIT Jacques Lanners Hall (Hall 3) now bears the logo
                                                                       More info: www.messe-stuttgart.de
and name of the company’s executive board chairman.                    #MesseStuttgart

6   Message 3 | 2018
Message - Messe Stuttgart
Moulding Expo                                   TRADE FAIR HIGHLIGHTS

More MEX
S    tarting in 2019, a forum for plastic
     products will take place concurrent-
ly with the international trade fair for tool
                                                                          Ulrich Kromer,
                                                                  CEO of Landesmesse
construction, pattern and mould making                                 Stuttgart GmbH.
(MEX). The forum is organised by the
GKV/TecPart – Verband Technische Kunst-
stoff-Produkte e. V. (Association for Indus-
trial Plastic Products): “With the new            “Frowns?”
forum, we will attract even more decision-
                                                  It’s no surprise if businessmen frown when they look at what is
makers and prospective customers to
                                                  going on in the world today. The Turkish Lira is losing value. It
the trade fair,” explains Florian Nietham-
                                                  means that things will not be any easier for the Turkish industry.
mer, MEX Project Manager.
                                                  It’s a similar story in Iran. There, the developments have forced us
       More info: www.messe-stuttgart.de/         to cancel our AMB Iran and the IBEX bakery trade fair for the time
       moulding-expo
                                                  being. Brexit is still an open question and there’s no end to the
                                                  senseless trade war perpetrated by the USA. On the other hand,
                                                  German industry appears to be buoyant and continues to report

Messe Stuttgart                                   trade surpluses - very much to the annoyance of the USA.
                                                  But when you read that investors have invested over 100
Messe in focus                                    million Euros of tokens in Envion AG for the “ecological clean
                                                  mining” of crypto-currencies, many a frown becomes a

S   ince 1988, Stuttgart photographer             question mark. And when you read the judgement pronounced
    Roland Halbe had placed creations             by the Heilbronn social court declaring that “the way to the toi-
made by international architects in per-          let is covered by insurance but not the time spent there”, it’s
spective. Now he has trained his large            time for either frowns or question marks. The court’s reasoning
format camera on the prize-winning ar-            does not make things any better: The way to the toilet is a reg-
chitecture of Messe Stuttgart – includ-           ular urgent action that serves the continuation of work immedi-
ing the grounds around the Paul Horn              ately afterwards and is therefore in the direct interest of the em-
Hall (Hall 10) and the Entrance West. In-         ployer. The act in itself serves the employee’s own interest. It is
cluding areas where the landscaped                an act of personal interest – and is therefore not covered by
gardens had not yet grown to full                 insurance! Sorry for this excursion into “human interest”. But
bloom during his first photo session in           sometimes, reality is so absurd …
2007. “The large-format flowing shapes            There are no frowns or question marks when it comes to busi-
of successful architectural buildings             ness with our own trade fairs and our guest organisers. Despite
such as Messe Stuttgart can stir up
                                                  the fragile political situation in many countries, we are expect-
emotions due to their spatial presence
                                                  ing several highlights in autumn: AMB, Motek, interbad, SÜFFA,
and their interplay with light and shad-
                                                  parts2clean, Arbeitsschutz Aktuell, VISION, Composites, IVIFHO
ow. This is what I’d like to translate into
                                                  and Messe Stuttgart’s colourful autumn line-up. These exhibi-
the two dimensionality of an image,”
                                                  tions and the many congresses will help us achieve another re-
says Halbe, explaining his approach.
                                                  cord for sales revenue (around 175 million Euro) and operating
                                                  results in 2018. The situation in 2019 will then tone down again.
                                                  Nevertheless, we are starting in May 2019 with the new trade
                                                  fair for medical technology, T4M. It takes over from the Medtec
                                                  Europe event which has changed its location. Baden-Württem-
                                                  berg is the leading federal state for medical technology. This
                                                  is reason enough to start our own exhibition. Provided the
                                                  economic situation remains more or less stable, we will be able
                                                  to report another record in sales revenue and operating results
Perspectives: the Paul Horn Hall centre-          by the end of 2020. We would also like to thank you, dear read-
staged by photographer Roland Halbe.              ers, for this encouraging situation and trend. My sincere thanks.

       More info: www.messe-stuttgart.de
       #MesseStuttgart

                                                                                                  Message 3 | 2018       7
Message - Messe Stuttgart
COVER STORY

Signs for the Future
Viticulture and fruit production 4.0, digital farming, climate change, plant protection,
resource conservation: INTERVITIS INTERFRUCTA HORTITECHNICA 2018 in Stuttgart
will be addressing nothing less than the future of winegrowing and special crops.

 Drones and
 robots will soon
 be part of the
 daily vineyard
 routine.
Message - Messe Stuttgart
A sustainable ap-
                                                                                                             proach to irrigation
                                                                                                             is becoming increas-
                                                                                                             ingly important due
                                                                                                             to climate change
                                                                                                             (left). Machine dem-
                                                                                                             onstrations for special
                                                                                                             crops in the HORTI-
                                                                                                             TECHNICA area.

W
             inegrowing and fruit production are       University HGU) and Manuel Becker, Head of the
             possible without an app, but is it re-    department at the State Education and Research
             ally worth it? Stuttgart’s INTERVITIS     Institute for Viticulture and Pomology in Weins-
INTERFRUCTA HORTITECHNICA, taking place                berg (LVWO), these live demonstrations will in-
from 4 to 6 November 2018along with the 63rd           clude drones for remote sensing and plant pro-
International DWV Congress, will be further ex-        tection, as well as robots for phenotyping or
ploring this issue with hot topics such as viticul-    work carried out on the vineyard. These robots
ture 4.0 and digital farming. The event will in-       are equipped with a camera system and navi-
clude an exhibition, machine demonstrations, in-       gate the vineyard autonomously; they are capa-
ternational congress, special shows and theme          ble of detecting plant diseases, spraying pesti-
parks. The at times spectacular machine demon-         cides or watering plants with signs of drought
strations, traditionally a highlight of
the technology trade fair for wine,
fruit juice and special crops, have       “WE WANT TO PRESENT OUR VISITORS WITH
their sights set on the future. “We       AN IN-DEPTH LOOK AT CURRENT ISSUES.”
want to provide our trade visitors        Sebastian Schmid, Technology Department Director
with up-to-date, in-depth informa-        at Messe Stuttgart
tion and promote the transfer of
knowledge through technological
solutions,” says Sebastian Schmid, Technology          stress. Both the “Viticulture 4.0” and “Campus
Department Director at Messe Stuttgart.                4.0” theme parks will be highlighting digitali-
The latest developments in this area will be           sation trends and presenting the products and
showcased during “Drones and Robotics”, a              services on offer from young companies and
special show organised by the German Wine-             innovative start-ups.
growers’ Association (DWV) and the German              Taking place at the same time, the 63rd Interna-
Federal Ministry of Food and Agriculture               tional DWV Congress will be exploring the tech-
(BMEL), taking place in the Paul Horn Hall (Hall       nical and scientific aspects of digitalisation dur-
10). Under the scientific direction of Prof.           ing a number of talks and discussions. “The Ger-
Hans-Peter Schwarz (Hochschule Geisenheim              man Winegrowers’ Association (DWV) will be
Message - Messe Stuttgart
COVER STORY

        Wine-tastings
            (right) and
       state-of-the-art
        distillery tech-
     nology (far right)
     are integral parts
      of the Stuttgart
             trade fair.

 The latest fill-
 ing technology:
 Getting the
 wine and juice
 into the bottle.

10   Message 3 | 2018
using the congress to highlight all the ways in          example, can thus be reproduced during the
which digitalisation appears along the process           breeding programme. This will facilitate, in the
chain, from the vineyard to the cellar to the sales      foreseeable future, the sensor-supported assess-
floor. Scientists and consultants from Germany’s         ment of yields, in turn alleviating wine cellar logis-
teaching and research institutes have contributed        tics.” On the third day of the congress, technical
towards the development of the programme,” ex-           meetings will address the important aspects of
plains DWV President Klaus Schneider. “To have           wine tourism and architecture, ecological viticul-
such a gathering of high-calibre professionals from      ture, wine marketing and cooperative systems.
both farming and wine-growing technology is              In the “HORTITECHNICA” exhibition area, spon-
unique,” explains Prof. Schwarz from HGU.                sored by the Deutsche Landwirtschafts-Gesell-
                                                         schaft e. V. (DLG – German Agricultural Society),
VITICULTURE. FUTURE. DANUBE REGION.                      the focus is on the technology and know-how
                                                         required for the cultivation of special crops – for
“The public conference on the first congress day         example carrots, cabbage, lettuce and onions.
will be focussing entirely on ’Viticulture.Future.       “Here, visitors are presented with information
Danube Region – The effects of climate change on         spanning the entire value-added chain, from cul-
viticulture and wine tourism’,” explains DWV Gen-        tivation to marketing,” explains René Döbelt,
eral Secretary, Dr. Rudolf Nickenig. It is taking        Chairman of the DLG division on Exhibitions and
place on the initiative of the State Ministry of         Organic Vegetable Producers from Saxony’s
Baden-Württemberg, as part of the German gov-            Wurzen-Nemt. “The wide-ranging offer from the
ernment’s Strategy for the Danube Region. Profes-        exhibitors, in addition to the machine demonstra-
sional delegations will be participating, along with     tions, expert forum discussions and special
government representatives from the wine-                themes, really make this event unique.” The
growing regions. Solutions for climate-related prob-     “Special Crops” working group from the DLG
lems such as drought or damage by hail, as well
as the resulting crop failure, are on the agenda.
The second congress day will address future issues       “WINE GROWERS ARE CURRENTLY FACED WITH
involving, for example, the digitalisation of water      THE CHALLENGE OF KEEPING ABREAST OF
management in winegrowing. Organisers man-               TECHNOLOGICAL DEVELOPMENTS.”
aged to secure Dr. Daniel Heßdörfer, Head of the         Dr. Daniel Heßdörfer, Bayerische Landesanstalt für Wein- und Gartenbau
Thüngersheim Pilot Irrigation Project at the Bay-
erische Landesanstalt für Weinbau und Gartenbau
(LWG – Bavarian State Institute for Viticulture and      Centre of Expertise for Agriculture will be in-
Horticulture), for the event. His take on it? Digital-   volved in the comprehensive HORTITECHNICA
isation may not be able to reduce the impact of          programme. This area will focus on effectively
climate change, it can however help to detect            sharing the latest information regarding fertilisa-
problems earlier and counter climatic conditions         tion, irrigation, application technologies and
by appropriate means. “Wine growers are current-         plant protection.
ly faced with the challenge of keeping abreast of        DLG has chosen to emphasise plant protection for
technological developments and making sound in-          a reason. In recent years, the requirements to be
vestment decisions on this basis,” continues             met in the special crops sector have changed con-
Heßdörfer. His colleague Professor Dominik Durn-         siderably. The reasons for this are varied: climate
er from Weincampus Neustadt will also be attend-         change, new pests and plant diseases, new
ing the congress, addressing the use of digital          cultures, new cultivation methods, resistance to
measurement equipment for the precise regula-            proven plant protection agents, new control meth-
tion of electricity and water consumption. Possi-        ods, discontinuation, as well as the development
ble solutions here will be demonstrated during the       and approval of new plant protection agents.
“Energy Efficient Viniculture” theme park at             Should proven agents become ineffective, new
INTERVITIS INTERFRUCTA HORTITECHNICA.                    versions are not necessarily immediately available.
According to Prof. Reinhard Töpfer, Head of the          The development of new plant protection solu-
Institute for Grapevine Breeding Geilweilerhof at        tions requires a major research and development
the Julius Kühn Institute in Siebeldingen, vine cul-     effort, especially for the small-scale cultivation
tivation stands to profit from digitalisation. “Im-      of a wide variety of fruit, vegetables and orna-
age-based records allow for the retrospective as-        mental plants.
sessment of vines,” explains Töpfer. “The charac-        When it comes to application technology, the
teristic features of a seedling over the years, for      focus is thus increasingly on greater precision

                                                                                                             Message 3 | 2018     11
COVER STORY

                        coupled with automatic activation and deactiva-
                        tion whenever possible. There is also an emphasis
                        on spraying crops in the quiet hours of the
                        afternoon or night when there is little wind, work-
                        ing accurately and under the most effective of
                        conditions. The development of under-carriage
                        and steering systems, as well as the further devel-
 New practical          opment of application technology, using spray
 products for           booms, sensors and nozzle technology for exam-
 manual labour          ple, also play an important role. State-of-the-art
 on the vineyard.       technology is required to ensure reduced quanti-
                        ties can be sprayed accurately and the drift is kept
                        as low as possible. Equipment such as mounted
                        sprayers or special plant protection technology,
 Tractors and           among other things, will be demonstrated along
 other machinery        a specifically built circuit in the Alfred Kärcher Hall
 are on display at      (Hall 8), along with the tractors appropriate for
 the trade fair.        use with special crops. Expert commentary will be
                        provided for all machine demonstrations. Trade
                        fair visitors can also obtain further information
                        material about the vehicles shown from the
                        manufacturers’ stands.

                        SEEING AND TASTING TECHNOLOGY

                        Seeing and understanding technology is one
                        thing, but can it also be tasted? The national and
                        international training and research institutes in
                        DWV’s tasting zone in Hall 4 believe that it can.
                        Here, trade fair visitors will have the opportunity
                        to taste wines that have been pressed and culti-
                        vated using new methods, and to discuss the
                        experience directly with the experts from the in-
                        stitutes involved. The DWV’s “Wine Lounge” also
                        provides an opportunity to network and share ex-
                        periences with colleagues, exhibitors and congress
                        participants. Talk shop in a relaxed atmosphere
                        while enjoying a glass of German wine.
                        The “Young Professional Day” with congress,
                        taking place on 5 November, will provide young
                        winegrowers, farmers and entrepreneurs with
                        extensive information regarding the professional
                        challenges ahead, while also giving them the
                        chance to make contacts and network with their
                        peers. This programme has been designed by
                        DWV together with the Bund der Deutschen Land-
                        jugend e. V. (BDL – Rural Youth Germany), as well
                        as the Young DLG. Industry newcomers will be
                        given important insights into current topics during
                        talks on stage at the DWV Lounge and in the DLF
                        Forum. This will then be followed by the Young
                        Professionals Party, taking place on the grounds of
                        the trade fair with DJ, catering and wine bar. After
                        all, the future can’t just be about hard work!
                               More info: www.messe-stuttgart.de/ivifho
                               #ivifho18

12   Message 3 | 2018
In the phrase „service partner“ there are two words that we are
                                      particularly fond of: „service“ and „partner“

                                          Whether you want to hold a unique corporate event or you wish to have perfect
                                   lighting for your trade fair stand: we deploy our extensive know-how and high-quality
                                       equipment to develop tailor-made services perfectly shaped to your requirements.
                                    What is more, we have been a partner of Messe Stuttgart for many years now and have an office
                                      right here on site. Our services cover the whole range of event needs in the fields of rigging and
                                                               media technology – provided by a highly qualified team of professionals.

                                           Audio • Lighting • Video • Rigging • Staging • Conferencing • Event-IT • Content Production

www.neumannmueller.com
LOCATION STUTTGART

Delegates from politics, industry, science and the civil society met at Messe Stuttgart for the Strategy Dialogue of the Automotive Industry.

From automotive to mobility state no. 1
Promoting electric mobility and alternative drive systems; launching research projects to
produce battery cells: Baden-Württemberg gains momentum.

T    he Strategy Dialogue of the Automotive Industry in
     Baden-Württemberg (SDA) has started. The first twelve
pilot projects for the mobility change are already under way.
                                                                         with guidance on how the transformation process of the
                                                                         automotive industry might take place in the medium term.
                                                                         The Medium-size Enterprise Mobility Initiative (MOM) allows
The Strategy Dialogue is planned to last for seven years and             SMEs to plan sustainable mobility products and services and
the state government of Baden-Württemberg is positioning                 close any funding shortfalls with a minimum of bureaucracy
itself as the driving force to transform the leading automo-             using “High-tech Mobility” innovation vouchers. Minister-
tive state into mobility state no. 1. One year after the start of        President Kretschmann added that the “Mobility concepts
the Strategy Dialogue, delegates from politics, industry,                for a zero-emission campus” competition had also started
science and the civil society took stock of progress for the             got off to a successful start. The aim here is to develop eco-
first time at Messe Stuttgart.                                           logical mobility solutions on the campus sites of universities
“The megatrends of electrification, digitisation, self-driving           in Baden-Württemberg.
cars and sharing models have catapulted us to the middle of              Starting in 2019, according to Kretschmann, the SAFE pro-
a new age of mobility,” said Minister-President Winfried Kret-           ject will provide a full-coverage charging infrastructure for
schmann after the meeting. “That’s why we started off in May             electric vehicles in Baden-Württemberg. “This means there
2017 with a unique format – an alliance between politics, in-            will be an electric charging station every ten kilometres
dustry, science and the civil society – to make the transfor-            throughout the entire state and a rapid charging station
mation of the automotive industry in Baden-Württemberg                   every 20 kilometres,” said Kretschmann. The state’s fleet will
into a success for companies, workers but also for our envi-             also be gradually equipped with environmentally friendly ve-
ronment and health.” The state has therefore started twelve              hicles and a centralised purchasing system. During the event,
pilot projects with investments totalling 20 million Euro. The           the Minister-President and Professor Dr. Thomas Hirth, Vice
projects include a technology calendar which acts as a                   President for Innovation and International Affairs at the Karls-
roadmap to provide small and medium-size enterprises (SME)               ruhe Institute for Technology, announced a declaration of in-

14   Message 3 | 2018
THREE QUESTIONS FOR:

                                                                           2 | What steps are you taking to achieve this?
                                                                           We are taking a two-pronged strategy. As the terraces can only be
                               Timo Saier, Dipl.-Ing. (FH)                 tended by manual labour, this additional work has to be reflected
                               Viticulture & Enology, Director of the      in the price of the wines. But then this is only possible with grapes
                               Wine Estate of the City of Stuttgart.
                                                                           of higher quality. It also explains why in future we will be market-
                                                                           ing a “Cannstatt Zuckerle” produced also with a Merlot variety in-
                                                                           stead of only Trollinger. Secondly, we will plant a large proportion
                                                                           of new vines that are resistant to fungal attack. They require much
   1 | The wine estate of the City of Stuttgart is making a new            less or even no plant protection agents at all. This will save costs
   start under your management. Why?                                       and is also ecologically sustainable, which is the main issue.
   We want to give the wine estate a new image. Our aim is to              3 | The wine estate has received clear instructions when it
   produce wine of a higher quality and highlight the taste produced       comes to ecology. How are you putting this into practice?
   by regional soils with white grapes such as Riesling, Chardonnay        Ecological viticulture requires more labour, resulting in higher
   and yellow muscat and new red grapes such as Merlot and Syrah.          costs. To cover these, we must become more efficient. Starting in
   We harvested a lot of criticism when we uprooted half the               2019, the first step is to eliminate glyphosate completely. On top
   cultivation area of Trollinger grapes. In future, we prefer to          of that, we will plant a much larger area of fungus-resistant vines.
   produce less Trollinger but then raise its quality. In addition,        Third step will be to apply ecological plant protection in all vine-
   we intend to optimise our vineyard and cellar operations and            yards. But everything else must then be on the right footing: staff
   adapt our marketing to a different variety of wines. This is the only   structure, equipment and the sale of wines at an economically
   way in future to increase the efficiency of the enormous amount         realistic price. All that cannot be achieved overnight. The main
   of work that goes into tending the vines on the steep vineyard          thing is, though, that the wines must have a high quality. Few cus-
   terraces in the city.                                                   tomers are prepared to pay more just out of love for ecology.

                                                                                                 IHR VORSPRUNG
                                                                                              durch unsere Lösungen
                                                                                             Offizieller Vertragspartner der Landesmesse Stuttgart

tention and a fuel project entitled “re-
Fuels – Re-considering fuels”. This pro-
ject focuses on regeneratively pro-
duced synthetic fuels which may be-
come an alternative to fossil fuels in the
same way as electric mobility. Together
with the federal government, the state
is planning two research projects on

                                                                                             erfolgreich
battery cells. The “DigiBattPro4.0” pro-
ject intends to develop a competitive

                                                                                             VERNETZEN
mass-production technology based on
the principles of Industry 4.0.
The future of electrified mobility is also
the focus of the “elect! Exhibition &                                                        . Elektrotechnik
Conference”, a new international plat-                                                       . Gefahrenmelde- und Sicherheitstechnik
form consisting of a congress and                                                            . IT- und Kommunikationslösungen
accompanying exhibition. It will take
place at Messe Stuttgart on 8 and
9 October 2018 (please read more on
page 28 of this edition of Message).
      More info:
      www.baden-wuerttemberg.de
                                                                   Hoppenlaustr. 3-5
                                                                   70174 Stuttgart
                                                                   Tel. 0711/22 00 778-0
                                                                   info@ziegler-systemhaus.de
                                                                   www.ziegler-systemhaus.de
LOCATION STUTTGART

STUTTGART FACES:

                                                                          dated state of swimming pools is ever-present, not to mention
                                                                          the backlog of renovation work. It even goes as far as the

                                Alexander Albrand, Managing               closure of some facilities.
                                Director of Pool Operators Stuttgart.     However in Stuttgart, we are well prepared and our 2030
                                                                          development plan for swimming pools and baths represents a
                                                                          solution to retain these facilities in Stuttgart and make them
                                                                          more attractive in order to provide Stuttgart residents with

     Next stop: the future!                                               modern swimming and recreational activities and offer sports
                                                                          facilities for schools and clubs.
     For many years, swimming has been one of the most popular            Our first step was to conduct a customer survey in a bid to raise
     leisure activities – not only for me personally. Swimming pools      the attractiveness of our activities and services on offer even
     and baths are among the most frequented recreational facili-         further. After that, we assessed the modernisation requirements
     ties in the whole of the Federal Republic with over 400 million      in all baths and then derived a package of measures listed by
     visitors every year. In 2017, the varied activities offered by the   priority. In total we will certainly be faced with a sum of around
     16 indoor and outdoor swimming pools and mineral baths in            a million in order to maintain and expand the scope of swim-
     Stuttgart attracted over two million visitors. The mineral baths     ming and bathing facilities in the coming years.
     are even unique because of their different mineral springs.          The modernisation steps proposed by Stuttgart baths are now
     The continuous expansion, modernisation and enhancement of           well under way with major projects such as the general over-
     the swimming pools and baths is an enormous challenge for all        haul of our traditional Mineral Baths in Berg or the kick-off
     towns and municipalities due to the considerable expense             for a new Stuttgart swimming sports centre, the “Sportbad
     involved. In my opinion, the struggle to cope with the dilapi-       NeckarPark“. Next stop: the future!

MESSAGE SERIES: enjoyStuttgart

     Jigger & Spoon
     Message presents selected bars and venues in Stuttgart and the surrounding
     region for you to try out.

                                                                          O      riginal, high class, unique. The concept of the Jigger
                                                                                 & Spoon bar in Stuttgart’s Hospitalviertel (Hospital
                                                                          District) is in a class of its own. The bar is situated in the
                                                                          second basement floor of an old underground vault. The
                                                                          nameplate “Jigger & Spoon” at street level is the only in-
                                                                          dication of the bar’s location. It is open seven days a week
                                                                          from 5 pm to 3 am (until 4 am at weekends). Admission is
                                                                          by pressing a bell at the entrance door, true to the mod-
                                                                          el of the original New York bar. A maximum of 150 guests
                                                                          are allowed admission at any one time. The bar has seat-
                                                                          ing for 85 customers. The interior is elegant with dark old-
                                                                          style wood panelling. The well-known bartenders Eric
                                                                          Bergmann and Uwe Heine offer classic beverages as well
                                                                          as their own creations. Among other drinks, they stock
                                                                          about 60 different types of gin. In the smokers’ lounge,
                                                                          customers are served a selection of exquisite cigars from
     Old-style elegance in a former vault: the Jigger & Spoon.            the bar’s own humidor. By the way, the bar’s name is de-
                                                                          rived from the bartender’s tools of the trade: a jigger,
            More info: www.jiggerandspoon.de                              which is a measure used in mixing drinks, and a spoon.

16   Message 3 | 2018
DAS AUSSTELLER-HOTEL

Innovative region Stuttgart                                           Möglichst nah
The Stuttgart region boasts with excellent
universities and research institutions. In                            am Zuhause
this issue: the University of Hohenheim.

The University of Hohenheim combines modern faculties and
lecture theatres with the most attractive campus in the state.

U    nique and individual: the University of Hohenheim is the
     oldest university in the Stuttgart region and is highly
specialised. It was founded in 1818 after a time of devastat-
ing famines. Besides its faculties for basic research, the uni-
versity feels obliged to preserve its traditional roots by
developing innovative solutions for urgent social problems.
Unlike other universities, the University of Hohenheim can fall       Ihr Zuhause während des
back on a whole range of academic disciplines – certainly a
                                                                      Messeaufenthalts in Stuttgart.
unique trait in Germany. Today, it is the number one centre
in Germany for agricultural research and food sciences. It is
also a leading centre in the fields of natural, economic, social      Hotelapartments mit Küchenzeile,
and communication sciences. This combination is ideal                 reichhaltigem Frühstücksbuffet und
for solutions from a single source when it comes to many              Hotelservice zum günstigen Preis.
challenges facing the world today. It is also the reason why
the University of Hohenheim maintains a global network of
                                                                      Nur 9 km vom neuen Messegelände
many strong partners.
Besides its content-based qualities, the ambience is just right.      und dem Stuttgart-Airport entfernt.
The campus of short distances around the baroque palace of
Hohenheim is regarded as the finest in the state and is situat-
ed in a setting of historical parks and botanical gardens. The
lecture theatres, faculties, canteen and libraries are grouped
around the palace. The University is located south of Stuttgart,
a few minutes from the airport, Messe Stuttgart and the auto-
bahn and a mere ten kilometres from the centre of Stuttgart.

       More info: www.uni-hohenheim.de

                                                                            Tel. 0049(0)7157-7360
                                                                            www.residenz-hotel.de
                                              Message 3 | 2018   17
TRADE FAIRS – MARKETS

Tourism expertise from a single source
Enhancing the leading holiday exhibition in Eastern and Central Germany, creating addi-
tional synergies for the holiday exhibition CMT and the destination Baden-Württemberg:
The Lifestyle & Leisure Team at Messe Stuttgart is enjoying a flying start with TC Leipzig.

18   Message 3 | 2018
Whether individual travellers, families or package holidaymakers,   The caravanning section of the public exhibition in Leipzig will
the tourism section of Touristik & Caravaning (TC) Leipzig has      contain the latest models from every important manufacturer of
something to cater for every taste.                                 mobile homes and caravans.

S   o much experience simply had to be pooled. The Stutt-
    gart holiday exhibition CMT and the exhibition organiser
FLEET Events are cooperating for the first time in Touristik &
                                                                    aged to attract every important manufacturer of mobile
                                                                    homes and caravans to TC Leipzig 2018”, enthuses v. Vacano.
                                                                    “The extensive accessories section will contain every impor-
Caravaning (TC) Leipzig from 21 to 25 November 2018. The            tant industry representative. And every relevant brand will
objective is to continue expanding the largest and most im-         also be take part in the large tent exhibition.”
portant holiday exhibition in Central and Eastern Germany.          Project Manager Ott adds: “Visitors to TC Leipzig will be
“Over the last five decades, CMT has enabled us to gain a           able to see leisure vehicles in every price category, size and
great deal of experience in the areas of tourism and caravan-       type. During the anniversary celebrations ‘30 years of
ning,” emphasises Roland Bleinroth, President of Messe              California’, VW will present the prototype ‘Grand California’
Stuttgart and responsible for CMT. “In future we will demon-        for the first time at a public exhibition.” Visitors to the ex-
strate this collective expertise not only in Stuttgart and at       hibition can also look forward to first-class advice for DIY
CMT China in Nanjing, but also in Leipzig.”                         installers, attractive camping parks and destinations, a
                                                                    family-friendly accompanying programme and special offers
SYNERGIES FOR LEIPZIG AND STUTTGART                                 such as mobile “tiny houses”.
                                                                    The first “Car Parking Summit” for decision-makers from local
Bleinroth expects this expertise to produce positive effects        authorities, towns and car park operators will be held at TC
for TC Leipzig, CMT in Stuttgart, their domestic and interna-       Leipzig on Thursday, 22 November 2018. The focal points of
tional exhibitors in general, and holiday destinations in           this special event for tourism professionals will be talks and
Baden-Württemberg in particular. “With TC Leipzig we are            numerous best practice examples. “Just like CMT, TC will be
offering our CMT exhibitors another attractive exhibition           developed into an industry platform,” says v. Vacano de-
platform and are building a bridge for them to the market in        scribing the new professional format in Leipzig. “We are
Eastern and Central Germany. And in return, we will attract         therefore organising a Car Parking Summit and a special pro-
new customers to the exhibition venue of Stuttgart.”                gramme for travel agents there this year for the first time.”
The conceptional and organisational competence of the
Stuttgart CMT Team headed by Guido v. Vacano, Vice Pres-            ATTRACTIVE SPECIAL AREAS
ident Lifestyle & Leisure Trade Fairs and Exhibitions, is al-
ready proving very successful. Visitors can look forward to an      The “Bike & Outdoor” section at TC Leipzig will reflect all
attractive programme during TC Leipzig at the end of No-            facets of bicycles and the outdoors: from scooters and fold-
vember 2018. Around 500 exhibitors, clubs and associations          ing bikes through to work bikes and S-pedelecs. It will be ac-
from approximately 30 countries will be represented in the          companied by a large “testival”- area for trying out all kinds
exhibition halls. “The programme on the show stage featur-          of bikes. The most important e-bike manufacturers will be
ing talks, demonstrations and multi-vision shows will also turn     present. Thomas Huber, one of the well-known “Huber-
TC Leipzig into an experience for the whole family,” says           buam” (Huber boys), will create a real buzz among outdoor
Andreas Ott, Project Manager for the holiday exhibition.            fans. Just like at CM, the extreme climber, base jumper and
“Thanks to the good contacts of the CMT Team we were                survival specialist from Upper Bavaria will talk about his ad-
able, for instance, to acquire a large number of new coun-          venture expeditions. In the “Fascinating Cruise” section sev-
tries, manufacturers and dealers for Leipzig in the tourism         eral new exhibitors are coming on board straightaway and
and caravanning section,” emphasises v. Vacano. “For exam-          will present the latest trends in this type of holiday. “Gour-
ple, the Team with Project Manager Andreas Ott has man-             met holidays” will be another new key topic in Leipzig in

                                                                                                                  Message 3 | 2018     19
TRADE FAIRS – MARKETS

the spectacular glass hall of the trade fair centre. It will invite   The Lifestyle & Leisure Team will also come up with new offers
visitors to taste craft-produced treats from their next holiday       for CMT 2019 in Stuttgart from 12 to 20 January 2019. For
country – international specialities, special oils, cheese and        example, the key topic of “Outdoor regions in Baden-Würt-
meat specialities, spirits and delicacies – on a long table and       temberg”, a cooperation agreement between Messe Stutt-
then take these items home. “We were only able to create              gart and Tourismus Marketing GmbH Baden-Württemberg
this focal point through the food competence of our Lifestyle         (TMBW), will then attract even more guests to the exhibition
& Leisure Team,” stresses Vice President v. Vacano. In the            and Baden-Württemberg (you can also read about this in
tourism section the employees of Messe Stuttgart also suc-            the interview below with Guido Wolf, Baden-Württemberg
ceeded in arousing the enthusiasm of the spa and holiday re-          Minister of Tourism).
sort Freudenstadt in the Black Forest – after CMT China – for
TC Leipzig. The Federal Horticultural Show in Heilbronn will          CMT 2019: OUTDOOR AWARD BADEN-WÜRTTEMBERG
also be present there.
“Public exhibitions must have regional roots if they are to           In cooperation with the holiday exhibition CMT and the media
be successful. We are therefore delighted that we were able           partner Stuttgarter Zeitung/Stuttgarter Nachrichten, TMBW
to integrate the former ‘Fernlicht‘ in TC Leipzig,” says              has organised a highlight for the first time, i. e. the presenta-
v. Vacano. Under the new name “Klinger Fotokosmos” brand              tion of the Outdoor Award Baden-Württemberg 2019 for ex-
suppliers and international professional exhibitors from the          emplary destinations. Both a jury award and a public award
area of travel photography will present their products there          will be presented. There will be an initial foretaste of this
on 24 and 25 November 2018. Photography fans will be able             at Familie & Heim from 17 to 25 November 2018 in Hall 4.
to obtain information from professionals and test and pur-            The cultural partner of CMT 2019 is the Federal Horticultural
chase their products. This format could also attract more vis-        Show which will take place in Heilbronn from 17 April to 6
itors to Stuttgart in future. “We are also currently examining        October 2019 on an area of almost 40 hectares between the
a special travel photography section for CMT,” says                   Old Neckar and the Neckar Canal. The caravanning partner
v. Vacano reflecting on synergies for the home location.              region of CMT 2019 is the Austrian federal state Carinthia.
“Generally speaking, we were also able through our work for
                                                                             More info: www.messe-stuttgart.de/tc
TC Leipzig to intensify our long-standing partnerships with
                                                                             www.messe-stuttgart.de/cmt
the caravan and tourism industry even more.”                                 #tcleipzig / #CMT19

INTERVIEW:

                                                                      than 150 years of hiking history. The just under 150 certified
                              Guido Wolf, Member of the Baden-        quality and premium footpaths, which satisfy the most modern
                              Württemberg State Parliament,           demands, show how successfully this tradition has been main-
                              Baden-Württemberg Minister of           tained right up to the present day. No other German federal
                              Tourism and President of the Baden-     state contains so many certified footpaths. The situation is
                              Württemberg Tourism Association.        similar with the current 13 ADFC Star Routes. New, innovative
                                                                      and unique natural experiences are also being added conti-
                                                                      nuously, for example the trekking camps in the Black Forest or
     1 | Nature tourism and outdoor holidays have been increa-        the recently opened hanging bridge in Bad Wildbad.
     sing in popularity for many years. How important are nature-     3 | What are you planning to do in order to continue promo-
     based holiday forms for tourism in Baden-Württemberg?            ting and marketing nature holidays and outdoor tourism?
     Baden-Württemberg offers scenic diversity that is unparalleled   During CMT 2019, Tourismus Marketing GmbH Baden-Würt-
     in Germany. With holiday regions such as the Black Forest,       temberg, Messe Stuttgart and the media partner Stuttgarter
     the Swabian Alb and Lake Constance, nature has always            Zeitung/Nachrichten will present the “Outdoor Award Baden-
     played an important role for guests in our federal state.        Württemberg“ for the first time. The aim of this Award is
     Almost two thirds of all holiday trips in Baden-Württemberg      to show the extraordinary natural experiences in our holiday
     are connected with nature. This means that our holiday guests    region. We are convinced that there is already a very large
     go hiking, climbing, cycling and canoeing or undertake other     number of them. The Award will also be an incentive to conti-
     activities in our natural and cultural landscapes. Enjoying      nue developing innovative offers at the destinations. This is
     nature is therefore the most important reason for a holiday      also the only way in which we will be able to attract new
     in Baden-Württemberg.                                            guests in future. Every visitor at CMT is cordially invited to
     2 | What can Baden-Württemberg actually offer nature             attend the presentation of the Award on 17 January 2019.
     holidaymakers? What offers now still impress people?             Baden-Württemberg will also be more widely represented than
     With our two hiking associations, the Swabian Alb Association    in the past as a special partner of CMT 2019 in the outdoor
     and the Black Forest Association, we can look back on more       section of the exhibition.

20   Message 3 | 2018
TRADE FAIR CALENDAR

                                                                                      	 08. – 10.10. elect!
                                                                                        Exhibition & Conference
                                                                 Reliable removal
                                                                 of contamina-        	08. – 11.10. Motek/Bondexpo
                                                                                         Int. Trade Fair for Automation in Pro-
                                                                 tions is an
                                                                                         duction and Assembly/Int. Trade Fair
                                                                 important part          for Industrial Bonding Technology
                                                                 of stable and
                                                                                      	12. – 13.10. FACHDENTAL Südwest
                                                                 quality-oriented
                                                                                         Most important trade fair for dental
                                                                 production.             medicine in south Germany
                                                                 parts2clean
                                                                                      	20. – 22.10. SÜFFA
                                                                 informs trade
                                                                                         The trade fair for the meat industry
                                                                 visitors about
                                                                 the latest state     	20. – 21.10. wir heiraten!
                                                                                         The wedding fair
                                                                 of the art.
                                                                                      	23. – 25.10. Arbeitsschutz Aktuell
                                                                                         Trade fair and Congress

                                                                                      	23. – 26.10. interbad
                                                                                         International trade fair for swimming
                                                                                         pools, saunas and spas with
parts2clean                                                                              Congress for the Recreational and
                                                                                         Medicinal Bath Industry
Economic processes                                                                    	04. – 06.11. INTERVITIS INTER-

W
                                                                                         FRUCTA HORTITECHNICA
       hether lightweight construction, changed production
                                                                                         Technology for wine, juice & special
       and coating technologies, new materials and material                              crops
combinations, digitalisation of production, miniaturisation,
                                                                                      	06. – 08.11. VISION
electric mobility and autonomous driving, these trends are
                                                                                         Leading world trade fair for machine
leading to higher demands on component and surface clean-                                vision
ing. “The range of solutions from exhibitors at this year’s
                                                                                      	16. – 18.11. Slow Food Market
parts2clean is therefore designed to satisfy both current and
                                                                                        Zurich The trade fair for good taste
future requirements relating to component cleanliness with
process reliability and cost-efficiency,” says Olaf Daebler,                          	16. – 25.11. Messe Stuttgart’s
                                                                                         autumn line-up
Global Director parts2clean at Deutsche Messe AG.
                                                                                         with: Mineralien, Fossilien, Schmuck
                                                                                         (16. – 18.11.), Autotage Stuttgart
FUTURE-PROOF COMPLIANCE WITH REQUIREMENTS                                                (23. – 25.11.), Familie & Heim
                                                                                         (17. – 25.11.), ANIMAL (17. – 18.11.),
                                                                                         DIE BESTEN JAHRE (19. – 20.11.),
“In addition to current demands such as increased energy
                                                                                         Modell + Technik (22. – 25.11.),
and resource efficiency of the cleaning process, these                                   Spielemesse (22. – 25.11.), KREATIV
future-oriented topics will be one of the focal points of the                            (22. – 25.11.), BABYWELT (23. – 25.11.),
exhibitors at the forthcoming parts2clean,” says Daebler.                                eat&STYLE (23. – 25.11.), veggie &
                                                                                         frei von (23. – 25.11.)
“Trade visitors from a wide range of industries, e. g. the au-
tomotive and component supply industry, medical tech-                                 	21. – 25.11. Tourismus & Cara-
nology, mechanical engineering, aerospace, precision                                    vaning (TC) Leipzig
                                                                                        The holiday exhibition
and micro engineering, optics, electronics, the semiconduc-
tor industry and coating technology, will find at parts2clean                         	05. – 06.12. ARCHITECT@WORK
from 23 to 25 October 2018 the suppliers, products and
                                                                                      	06. – 08.12. IBATECH Izmir
services with which they can perform their individual tasks in                           International trade fair for the bread,
a stable and economical manner.“                                                         confectionery, ice cream and
That’s because the reliable removal of particular and film                               chocolate industry
contaminations is an integral part of a stable and quality-                           	07. – 09.12. RETRO CLASSICS®
oriented production in the age of Industry 4.0. This should                              BAVARIA (Nuremberg) The season
be guaranteed along the entire production and supply chain.                              finale for historic and classic cars
The requirements in each downstream process define the                                	12. – 20.01. CMT
cleanliness demands that have to be fulfilled in this respect.                           The holiday exhibition

      More info: www.parts2clean.de
      #parts2clean

                                                                                                             Message 3 | 2018       21
TRADE FAIRS – MARKETS

The atmosphere must be right to turn a sauna session into a genuine experience: the sauna industry presents its innovations at interbad.

Sauna and wellness trends at interbad 2018
State-of-the-art technology, innovative trends for swimming pools, saunas and wellness:
the swimming pool and sauna industry meets at interbad in Stuttgart.

S   tress at work and in everyday life, wellness as a regular
    break: wellness activities are now part of everyday life for
many people. This means that high demands are placed on
                                                                       People also like to indulge in something special, primarily in
                                                                       hotels and spa centres. Whether grottos, caves, jungle land-
                                                                       scapes or large glass fronts with a panoramic view, wellness
these special moments. A survey conducted by the hotel chain           areas are also being designed and constructed even more
Wellness Hotels & Resorts and the wellness holiday organiser           opulently. The offers themselves also extend from event and
beauty24.de in 2017 proves that more and more people could             theme infusions through to a disco bus with an integrated
imagine enjoying a wellness holiday not only with their partner,       sauna (a trend from Finland). The skilled personnel at well-
but also with friends. Over 80 per cent of the respondents treat       ness centres must therefore cope with high demands. The
themselves to at least one wellness holiday a year, a develop-         European Wellness Institute and the IST Study Institute offer,
ment that is also confirmed by the German Sauna Association.           for example, related training courses as a wellness manager
                                                                       or a spa manager.
                                                                       interbad 2018, which will be held from 23 to 26 October
                                                                       2018, will examine this topic for the first time in the interbad
                                                                       Career Centre. Young professionals and specialists from spas,
                                                                       wellness centres and swimming pools will be able there to
                                                                       obtain information about training and advanced training
                                                                       opportunities, as well as current job vacancies. As part of the
                                                                       67th Congress for the Recreational and Medicinal Bath
                                                                       Industry during interbad, experts and industry representa-
                                                                       tives will discuss key questions in future, for example the
                                                                       opportunities afforded by digitalisation when planning and
                                                                       operating swimming pools and baths.
                                                                              More info: www.messe-stuttgart.de/interbad
Modern wellness facilities are now a must in hotels and resorts.              #interbad18

22   Message 3 | 2018
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