SINGAPORE HALAL FOOD TRADE EXHIBITION 2019 PROPOSAL

SINGAPORE HALAL FOOD TRADE EXHIBITION
           2019 PROPOSAL

                                 15 – 17 OCTOBER 2019
    SANDS EXPO & CONVENTION CENTRE, MARINA BAY SANDS

INTRODUCTION TO SIHAT 2019
Singapore HALAL Food Trade Exhibition 2019 (SIHAT 2019) promised to be an ideal platform for
a mega tradeshow event targeting the HALAL Food industry in Asia and beyond. MegaXpress
International Pte Ltd, as a locally based event management company that has been organising
numerous consumer exhibitions for the past 20 years, we have seen the huge potential in terms
of trade within the local HALAL market. And we feel that the year 2019 would be an ideal time to
launch the first ever HALAL trade exhibition filled with international and regional exhibitors from
all around the world.

From innovative food ingredients, Halal food and beverages, speciality coffee equipment and
accessories, unique tea blends, the latest bakery equipment, the most stylish of tableware and
furnishing, to disruptive technology for backend foodservice or for frontend guest experiences
and many more, SIHAT 2019 will caters to your every business needs!

After organising consumer exhibitions for so long, we believed that visitors experience plays a
vital part to the success of the event. Thus, in addition to the huge showcase of exhibitors from
the world over, a dynamic show floor awaits. SIHAT 2019 organises and hosts a series of world-
class culinary competitions, workshops as well as a comprehensive range of conferences and
seminars, to complete your show experience.

RISE IN THE MUSLIM POPULATION
According to research released in 2015, Muslims currently make up about a quarter (23.2
percent) of the global population. The study further states that the rise in the Muslim population is
due to a younger demographic – many Muslims live in countries with low median ages like
Indonesia, India and Pakistan – and on-going improvements in infant mortality rates. With the
rise of the Muslim consumer, food-service chains such as KFC and Nando’s now have Halal
outlets and supermarkets in Europe are stocking up on frozen Halal foods.

HALAL INDUSTRY TO GROW IN AWARENESS AND DEMAND
By the year 2020, we deduced that the Muslim population will filled 25% of the world’s population
and the spending power on HALAL Food products and services are expected to generate an
income of up to USD 3.5 trillion. Singapore, together with other South-East Asian countries within
ASEAN and the emergence of China as a superpower, will play a pivotal role in accommodating
to this continuous growth in HALAL trade and industry. A growing Muslim population as well as
economic development in countries with large populations of Muslims makes this a lucrative
segment to invest in. For example, the combined disposable income of an American Muslim in
2012 amounted to USD98 billion.

WHY SINGAPORE?
Singapore has always achieved to be the best in whatever sectors and industry she is embarking
into. Boasting both a world-class sea port plus the best airport and the best airline in the world,
further cemented Singapore as an ideal location and option for any HALAL companies to venture
into. Singapore also acts as a stepping stone for any HALAL companies from around the world to
utilise the fast logistics arrangement and efficient infrastructure to penetrate the other ASEAN,
ASIA and OCEANIA market.
Singapore too has experiences in formulating and executing a unique HALAL friendly Business
Model for the Muslim minority. Other Muslim-minority nations could learn, adopt, adjust and
benefit from such a system and model that has proven to be successful.

WHO’S OUR HALAL TARGET MARKET
As the Halal market emerges as a new growth sector, a growing consumer base and increased
growth in different regions will give rise to more competition. The key regions where growth
potential is evident include:

Asia
With nearly 1 billion Muslims or close to two-thirds of the global Muslim population. Asia is at the
forefront for HALAL products. Asia’s HALAL market has been mainly driven by India, Malaysia,
Pakistan, Indonesia and China. This market is worth approximately USD 420billion (in 2013) and
is expanding rapidly. Some of the key countries within the Asian region that have been setting
the direction for the regional HALAL market are as follows:

Indonesia
The country with the world’s largest population is, unsurprisingly, a huge HALAL product market,
estimated at USD 10billion annually in 2013 and seeing annual growth of 7-10 per cent.

Malaysia
Malaysia’s HALAL market was valued at USD 1.9 billion in 2013. A crucial contributor to the
country’s economic growth, the HALAL industry is projected to contribute up to 5-8 per cent of
the nation’s Gross Domestic Product (GDP) by 2020, up from 2 per cent in 2013.

Pakistan
Pakistan’s share of the global Halal food market in 2013 was a dismal 0.26 per cent of the USD440
billion total. No doubt this is because Pakistan produces much of its food domestically, without a
great deal of Halal food import and export. However, Pakistan has great potential to become a
Halal food hub. This is due to its large Muslim population as well as its strategic geo-economic
position, which gives it access to 40 million Muslim consumers across the Central Asian republics
and Afghanistan.

Thailand

Thailand has become the world’s fifth largest Halal food producer – it has a 5.6 per cent share of
the global Halal food market, valued at USD5 billion annually. The Thai government’s continued
efforts to strengthen the Halal industry resulted in the establishment of the Halal Standard Institute
of Thailand in 2003 to ensure proper development and certification for national Halal food. These
standards comply with Islamic law as well as international food quality standards.

Middle East
The HALAL Food industry in the Middle East was worth about USD20 billion in 2013. The Middle
East imports 80 per cent of its food requirements, making it a major segment for global HALAL
Food. Annual food imports are projected to double from USD 25.8 billion in 2010 to reach USD
53 billion in 2020 – with total HALAL meat imports exceeding 1 million metric tons annually.

Europe
The burgeoning European HALAL Food market has made many Western countries take notice.
Big grocery retailers in the United Kingdom like Sainsbury’s, Morrisons and Tesco sell HALAL
food ranges at selected stores, spanning categories which range from baby food to HALAL meat.

         OUR TRADE EXHIBITORS PROFILE                       OUR VISITORS PROFILE
     -   HALAL Consultancy Bodies                       -   Trade associations
     -   Food Ingredients                               -   Hotel chain owners
     -   Food & Beverages                               -   Hypermarkes & Supermarkets
     -   Canned Food                                    -   Importers/Distributors/Wholesalers
     -   Chilled & Frozen Food                          -   Food Services
     -   Bakery & Pastry                                -   Airlines/Cruise liners
     -   Condiments & Sauces                            -   Institutional Catering
     -   Food Services Equipment                        -   Fast Food Restaurant Managements
     -   Dairy Products                                 -   F&B Logistics/Transporation
                                                        -   Hospitality/Culinary Institute

SIHAT 2019 EVENT LAYOUT

The Exhibition floor plan has been designed to maximise exposure and visibility for all Exhibitors. Should more
or fewer than anticipated Exhibitors apply, the Conference Organiser reserves the right to make any
alterations to the proposed floor plan that may be required.

PACKAGE PROPOSALS

OUR BOOTH RATES                                  RAW SPACES RATES
3m x 3m (9sqm)                                   6m x 3m (18sqm)
Shell Scheme Booth System                        With carpeted flooring – SGD $8,640.00
One-Side Open – SGD $4,590.00
Two-Side Open – SGD $4,725.00                    PAVILION RATES
                                                 9m x 6m (56sqm)
Each booth includes                              With standard structure – SGD $29,160.00
   -   13amp powerpoint
   -   Carpeted flooring
                                                 For customised structure, kindly contact us
   -   Table with 2 chairs
   -   Fascia board with your company            directly and our sales representative will be at
       name on it                                hand to assist and guide you.
   -   Laminated wall panels
Additional items
   -   13amp powerpoint – S$65.00
   -   15amp powerpoint – S$150.00
   -   24hr powerpoint – S$250.00
   -   Long-arm floodlight – S$65.00
   -   Floodlight – S$80.00
   -   Freezer Rental – S$500.00
   -   Chiller Rental – S$500.00

WHAT MAKES OUR TRADE EXHIBITION DIFFERENT

Here in MegaXpress International Pte Ltd, we believe that in this current new age and time, we
need to embrace technology to improve the conditions of our lives. Singapore HALAL Food
Trade Exhibition 2019 will be the first HALAL exhibition in Singapore to implement the usage of
the i-beacon technology via the installation of a smartphone apps.

Visitors will be encouraged to download the app and via the app itself, visitors can interactively
communicate remotely from his/her mobile phone with the exhibitors and event organiser.
Visitors will also be pre-informed of the type of products that they will be looking for during the
event. Appointments will also be pre-arranged for them so that they can solely focus on doing
sales during the event.

i-BEACON TECHNOLOGY

ADVERTISING & PROMOTIONAL CAMPAIGN

Our A&Ps will be focused towards an Intergrated Media Campaign where will create a fusion of
traditional marketing with the new and modern forms of marketing and advertising via Social
Media Platforms

PROGRAMMES - CONFERENCES / SEMINARS

PROGRAMME HIGHLIGHTS

15th OCTOBER 2019, TUESDAY
Time: 3.00PM – 4.00PM
Venue: Conference Room A

WHAT IS HALAL THOIYYIBAN? - by Pergas Investment Holdings

16TH OCTOBER 2019, WEDNESDAY
Time: 4.00PM – 5.00PM
Venue: Conference Room C

THE BENEFITS OF BEING HALAL CERTIFIED? – by MUIS Singapore

17TH OCTOBER 2019, THURSDAY
Time: 3.30PM – 4.30PM
Venue: Conference Room A

SINGAPORE AS AN IDEAL CHOICE FOR BUSINESS – by Singapore
Business Federation

PROGRAMMES – CITY TOUR & GRAND GALA DINNER

AFTER EVENT ITINERARY

18TH OCTOBER 2019, FRIDAY
Time: 10.00AM – 6.00PM

1 DAY CITY TOUR OF SINGAPORE SKYLINE & SITE VISITS

19TH OCTOBER 2019, SATURDAY
Time: 7.30PM – 9.30PM

GRAND GALA DINNER @ MARINA BAY SANDS

KINDLY FILL UP THE CONTRACT FORM

OUR KIND SUPPORTERS
-   MINISTRY OF TRADE & INDUSTRY
-   SINGAPORE EXHIBITION & CONVENTION BUREAU (S’PORE TOURISM BOARD)
-   ISLAMIC RELIGIOUS COUNCIL OF SINGAPORE (MUIS)
-   SINGAPORE BUSINESS FEDERATION
-   SINGAPORE MALAY CHAMBER OF COMMERCE & INDUSTRY (SMCCI)
-   SINGAPORE CHINESE CHAMBER OF COMMERCE & INDUSTRY (SCCCI)
-   SINGAPORE FOOD MANUFACTURERS ASSOCIATION
-   SINGAPORE ASSOCIATION OF CONFERENCE & EXHIBITION ORGANISER
    (SACEOS)
-   PERGAS INVESTMENT HOLDINGS (SINGAPORE ISLAMIC SCHOLARS &
    RELIGIOUS TEACHERS ASSOCIATION)

FOR FURTHER CLARIFICATION, PLEASE CONTACT

        MEGAXPRESS INTERNATIONAL PTE LTD
ADDRESS: 60 KAKI BUKIT PLACE #08-18 EUNOS TECHPARK
                SINGAPORE 415979
                 TEL: +65 67411377
          EMAIL: INFO@MEGAXPRESS.COM