SOBA 2020 - HZ Corporation

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SOBA 2020 - HZ Corporation
THE STAR, WEDNESDAY 17 MARCH 2021   SOBA 2020
SOBA 2020 - HZ Corporation
2     SOBA 2020                                                                                                                                                     THE STAR, WEDNESDAY 17 MARCH 2021

A year of transformation,
innovation and agility
In its 11th year, SOBA 2020 remains true to its core belief of championing local businesses
                                                                                                                                                        ducted through a combination of virtual and
                                                                                                     > April 27: Additional Catalyst for SMEs to        on-ground events - also a first for the awards
                                                                                                     Overcome Revenue Deficit                           programme, taken as part of the safety meas-
                                                                                                                                                        ures in the time of the Covid-19 pandemic.
                                                                                                                                                           Running the course of 2020 starting
                                                                                                     Rapid adoption of digital platforms                August, these webinars actively invited lead-
                                                                            A year of unprec-           In late June last year, the awards pro-         ing industry leaders and players to share
                                                                                                     gramme was officially launched, digitally, for     business insights on alleviating challenges
                                                                            edented firsts:
                                                                                                     the first time in SOBA’s prestigious history.      stemming from the Covid-19 pandemic.
                                                                            SOBA 2020 is the
                                                                                                        It is also the first year SOBA introduced an       Themed recovery, reinvention and restora-
                                                                            first time that the      online submission feature in addition to           tion, the series intensified SOBA’s education-
                                                                            awards programme         manual submission, alongside introducing           al element as compared to previous years.
                                                                            has leveraged the        two new categories to better reflect the           SOBA LAB 2020 consisted of multiple ses-
                                                                            digital platform for     diversity of the country’s SMEs, namely ‘Best      sions, with three locations being a hybrid of
                                                                            its launch.              in Customer Service’ and ‘Best in Retail’.         virtual and physical events, including:
                                                                                                        The ‘Best in Customer Service’ category
                                                                                                     serves to recognise companies providing            > Aug 13: Is Your Business Ready to Face
ALONG with the rest of the world, Malaysia         Transforming with the times                       exemplary services to their clients, while the     Another Potential Lockdown?
greeted the start of the new decade with a                                                           ‘Best in Retail’ category highlights innova-
year of unprecedented firsts put in motion            During this time, the Star Outstanding         tive, creative and top-class retailers across      > Aug 25: Reinvent Your Business for the
by the arrival of the Covid-19 pandemic in         Business Awards (SOBA) also rapidly trans-        the country. As with the other categories,         Digital Future
2020, the impact of which still reverberates       formed and pivoted to meet the demands of         there will be two tiers of the award based on
in today’s business world.                         the new normal, which came shortly after          company turnover (Up to RM25mil turnover           > Sept 14: Road to Recovery in Restoring
   As businesses grappled with the paradigm        celebrating its 10th anniversary in 2019.         and Above RM25mil turnover).                       Business Sustainability (Klang Valley)
shift that necessitated physical distancing           While the SOBA awards programme has               Right after the digital launch,Khazanah
and other standard operating procedures            changed and expanded over the years, its          Research Institute senior advisor and guest        > Sept 23: Road to Recovery in Restoring
(SOP) set by the government, one aspect they       core foundation remains the same: shining         speaker Dr Jomo Kwame Sundaram shared              Business Sustainability (Johor Bahru)
had to quickly embrace to minimise business        the spotlight on deserving small and medi-        his thoughts through a talk titled Some
disruption was technology to enable remote         um enterprises (SMEs) that strive to carve        Business Challenges of Our Times, which            > Sept 30: Road to Recovery in Restoring
working, commonly known today as work-             out a niche for themselves, in order to           provided much-needed insights on the state         Business Sustainability (Penang)
from-home.                                         inspire and drive more Malaysian enterpris-       of the business sector - including its challeng-
   At the time, the nation’s business sector       es towards business excellence and outstand-      es and opportunities - at the time.                > Oct 23: Road to Recovery for SMEs (Chinese
took a nosedive with a harsh and drastic hit       ing achievements by stimulating positive             This was then followed by SOBA’s annual         session)
to their revenues in light of the ongoing          competition.                                      free capacity building series, called SOBA
Covid-19 pandemic, as well as the subse-              At the same time, it seeks to help entrepre-   Learn Aspire Build (LAB), which were con-                                   > TURN TO PAGE 4
quent movement control order that followed         neurs arm themselves with the necessary
to contain the outbreak of the virus.              knowhow to take their businesses to the next
   For businesses considered essential, they       level, through organising educational events
had to comply with strict movement restric-        that invite top business leaders and industry
tions and the new SOPs; for those designated       experts to share their knowledge and learn-
non-essential, they were forced to close their     ings that businesses can learn from.
physical storefronts. Either way, the over-           This was the reason why SOBA kickstarted
head cost of doing business - rental, utilities,   the SOBA SMEBiz Webinar series on April 13,
staff salaries and so on - had to be paid,         not long after the pandemic started wreak-
despite little to no income.                       ing havoc on the profitability and sustaina-
   Businesses, big or small, faced down what       bility of local companies.
had to be the biggest challenge of their histo-       Throughout the month of April 2020, the
ries yet. While a large number survived to         knowledge sharing sessions aimed to assist
tell the tale, a significant amount called it a    and upskill SMEs in the areas of sustainabili-
day and shuttered their doors permanently.         ty and alleviating business adversities stem-
   It was a time of rapid change for business-     ming from Covid-19. There were altogether
es, which had to speed up their digital trans-     four sessions under the initiative, including:
formation and adopt new technology to not
only sustain their businesses, but thrive in       > April 13: Post Covid-19 Business Survival
the new normal.                                    Facebook Live Forum
   In those dark days, it was rapid adoption of
technology that acted as a ray of light at the     > April 16: Digital Commerce for
end of the tunnel for smaller businesses. And      Sustainability
thus, this accelerated the drive towards digi-
talisation and digitisation, shifting the needle   > April 23: Resilient Leadership during           RHB’s team in full force during SOBA LAB Penang to support SMEs beyond financial
on technology adoption in the country.             Covid-19                                          services in helping close the loop in ecosystem solutions.

Digi brings connectivity and digital solutions to SMEs at its SOBA LAB booth in Penang,              PKT Logistics Group’s Peninsula College helps expand SME capacity and enable business
while helping them address issues in digitalisation.                                                 owners to grow as entrepreneurs, at their booth at SOBA LAB PJ.
SOBA 2020 - HZ Corporation
THE STAR, WEDNESDAY 17 MARCH 2021   3
SOBA 2020 - HZ Corporation
4     SOBA 2020                                                                                                                                                THE STAR, WEDNESDAY 17 MARCH 2021

Recognising the best local SMEs
                                                 its 50 years of growing with and shaping the
                                                 nation together with a golden jubilee launch
                                                 on March 11 to celebrate the milestone,
                                                 attended by a host of corporate clients and
                                                 partners that shared their congratulatory
                                                 words at the event.
                                                    It is the first to come of the year-long fes-
                                                 tivities. Coming right on the heels of the
                                                 golden jubilee launch is the SOBA 2020 Gala
                                                 Night, the culmination of a year’s worth of
> FROM PAGE 2                                    various activities and initiatives.
                                                    The awards programme continues on its
   Following the submission deadline on Dec      aim to continue recognising the undeniably
15, 2020, the two judging sessions on Jan 13     important role local businesses play towards
and Jan 20 started off the year on a positive    nation-building, by making their marks both
note for SOBA, which were unprecedented          locally and internationally.
for the awards programme as it was con-             The SOBA 2020 Gala Night will be held
ducted entirely online, necessitating a new      tonight, starting 6.30pm in honour of
way of doing things.                             Malaysia’s best local non-listed companies at
   The move was well received by its panel of    the Imperial Ballroom at One World Hotel in
judges, comprising of professionals and key      Petaling Jaya, Selangor.
leaders from various business associations          This year’s winners will be rewarded with
and organisations, as well as chambers of        over RM1mil worth of advertising space in
commerce. Judges included representatives        SMG’s platform, alongside taking home the          A decade championing SMEs: SOBA 2019’s biggest winners hold aloft their respective
from Federation of Malaysian                     coveted SOBA trophy.                               SOBA trophies in celebration during the glitter-filled awards night, the same year the awards
Manufacturers, Malaysian Advertisers                For the Top-Of-The-Class Awards, Platinum       programme celebrated its 10th anniversary.
Association, Persatuan Usahawan Maju             winners will receive RM50,000 worth of ad
Malaysia (PUMM), Branding Association of         space in print and online; Gold winners will
Malaysia, Malaysia Retail Chain Association      receive RM30,000 worth of ad space in print
(MRCA), Asean Retail-Chains & Franchise          and online, while Silver winners will receive
Federation, Malaysian Digital Association,       RM20,000 worth of ad space in print.
The National Tech Association of Malaysia           Outstanding Achievement Awards Grand
(Pikom), SME Association of Malaysia             winners will be rewarded with RM50,000
(SMEAM), Associated Chinese Chambers of          worth of ad space in print and online.
Commerce and Industry of Malaysia, Media            SOBA 2020 is organised by Star Media
Specialists Association, Bursa Malaysia Bhd,     Group with Digi, PKT Logistics Group Sdn
Malaysian Associated Indian Chambers of          Bhd and RHB Bank Bhd as main sponsors,
Commerce & Industry (MAICCI) and Dewan           Credit Guarantee Corporation Malaysia Bhd
Perniagaan Melayu Malaysia Kuala Lumpur.         as co-sponsor and the Malaysia External
   Among the reasons cited by judges includ-     Trade Development Corporation as official
ed utilising digital documents and online        trade promotion partner. It is endorsed by
platforms as enablers for a faster and more      the Ministry of International Trade and
efficient judging process, with the boost to     Industry, supported by Bursa Malaysia and
objectivity as an added boon.                    audited by BDO with dimsum, 988 and Suria
                                                 as official media partners.
                                                    For more information on SOBA 2020, call         (from left) SMEAM national council member Datuk Grace Chia, Digi SME business division
A year to remember                               The Star Events Business Unit at +603 7967         head Steven Soon, RHB Bank SME banking head Yip How Nang and PKT Logistics Group
  Moreover, this year is a very significant      1388 ext 1871 (Lily) / 1039 (Poh Ern) or visit     chief marketing officer Kuan Eu Jin share valuable insights to help SMEs restore business
and special one for The Star, as it kicked off   www.soba.com.my.                                   sustainability.

(from left) Knowledge Group of Companies managing director (MD) Selva Nagappan,                     Understanding the plight of SMEs, SOBA gathered industry experts including (from left)
JurisTech CEO See Wai Hun, PKT Logistics Group chief executive and MD Datuk Michael                 MAICCI secretary-general Datuk Dr A.T. Kumarajah, MRCA deputy secretary-general Datuk
Tio and PUMM secretary-general Arlene Tan discuss the considerations that SMEs face in              Bruce Lim, SMEAM president Datuk Michael Kang and MRCA president Datuk Seri Garry
preparing their businesses through another potential lockdown.                                      Chua to give their advice on how SMEs can tackle the negative impact of the pandemic.

CGC’s team, pictured at their booth at Menara Star in PJ during the third SOBA LAB, is ready        Matrade’s team at its booth during the third SOBA LAB at Menara Star in PJ, encouraging
to help power Malaysian SMEs to achieve their full potential.                                       SMEs to venture into export as an avenue for growth.
SOBA 2020 - HZ Corporation
THE STAR, WEDNESDAY 17 MARCH 2021                                                                                                                                            SOBA 2020              5

 RHB Reflex
 Premium Plus
 helps SMEs keep
 track of all the
 ins and outs of
 the business
 anywhere,
 anytime.
                                                                                                     Administrative HR processes are among the biggest headaches for SMEs.

Creating a thriving business
DIGITAL transformation goes                                                                                                                                         Integrating with HR solutions
beyond helping small and medium                                                                                                                                  like Kakitangan.com and Talenox,
enterprises (SMEs) survive in the                                                                                                                                RHB Reflex Premium Plus helps
post-pandemic world as an essen-                                                                                                                                 SMEs improve efficiency in manag-
tial business component, as it also                                                                                                                              ing employee leaves, payroll and
integrates a future-forward path                                                                                                                                 statutory payments without hassle.
for sustainability and growth in the                                                                                                                                With a centralised dashboard to
long term.                                                                                                                                                       manage employee leave days, pay-
   Be they start-ups or enterprises,                                                                                                                             roll and statutory payments in one
Malaysian businesses have faced                                                                                                                                  place anywhere and anytime, SMEs
many challenges such as managing                                                                                                                                 can save valuable time spent on
accounting entries, human resourc-                                                                                                                               calculating every employee’s salary
es and sales management.                                                                                                                                         and statutory payment via payroll
   In the next few years, digital dis-                                                                                                                           automation.
ruption is likely to accelerate, espe-                                                                                                                              Moreover, it enables easy salary
cially with Covid-19 being a cata-                                                                                                                               disbursement by creating the com-
lyst that has expedited the adop-                                                                                                                                pany’s bank file through the HR
tion of technology among smaller                                                                                                                                 solutions that push it to RHB Reflex
businesses.                                                                                                                                                      to disburse salary in a few clicks
   Accordingly, various initiatives                                                                                                                              thereafter.
have been introduced in Budget
2021 – such as the SME Digitalisa-                                                                                                                               Expanding business
tion Grant and the SME Technology
Transformation Fund – recognising                                                                                                                                growth potential
the importance of encouraging                                                                                                                                       It goes without saying that the
SMEs to embrace automation and                                                                                                                                   pandemic has changed the land-
digitalisation in their operations,                                                                                                                              scape of the majority of industries,
in order to be resilient amid the                                                                                                                                accelerating the needs of digital
economic uncertainties affecting                                                                                                                                 transformation for many business-
Malaysia.                                                                                                                                                        es at the same time.
   Heeding the Malaysian govern-                                                                                                                                    However, many SMEs lack the
ment’s call, RHB Business Banking,                                                                                                                               digital mindset and do not under-
as an SME business partner in                                                                                                                                    stand what is going on with digital
cooperation with various product                                                                                                                                 transformation. For example, the
partners, has also rolled out vari-                                                                                                                              food and beverage (F&B) industry
ous digital transformation solu-                                                                                                                                 is strongly affected by the pandem-
tions via the Reflex Premium Plus                                                                                                                                ic, with many businesses struggling
Package to assist SMEs with their                                                                                                                                to increase – or even sustain – their
digital transformation journey.          SMEs embarking on their digital transformation journey can leverage the strengths and capabilities of partners          sales through the various move-
   While small businesses realise        such as RHB.                                                                                                            ment control order periods.
the need for digital transformation,                                                                                                                                This is why RHB Business
a significant number remain              Account and RHB Reflex Business         with accounting solution partners       alerts and approval requests from       Banking has worked with ePOS
unprepared with weak knowledge           Internet Banking, RHB Reflex            like SQL Accounting and Financio        the RHB Reflex Mobile App, hence        partners such as StoreHub to assist
in adapting to new technologies or       Premium Plus helps SMEs juggle all      to provide SMEs with a holistic         saving time and reducing potential      them to transform their business to
setting up their digital business        aspects of their businesses easily      view of business financial perfor-      error.                                  provide online food delivery to the
correctly, where they lack under-        with an all-in-one online banking       mance, making it easier for them           In turn, this gives SMEs more        customers.
standing on how proper technolo-         ecosystem that integrates all the       to keep track of all the ins and outs   time and resources to focus on             Under this initiative, many F&B
gy application can improve the           automated solutions a business          of the business anywhere, anytime.      growing their businesses and            businesses have expanded to a
productivity and operation effi-         needs.                                     Understanding the struggles that     expanding their market segments.        new customer segment via a new
ciency of the business.                    RHB Reflex Premium Plus is            these companies go through, RHB            This initiative also helps smaller   digital sales channel and have gar-
   More than ever, companies that        built on several key pillars, includ-   has worked with vendor partners         SMEs to start doing business more       nered a larger base of customers.
are slow to digitise their business      ing accounting solution with            to reduce operational burdens by        easily, as the function of auto rec-       RHB Reflex Premium Plus is a
operations or offerings are likely to    Financio Accounting and SQL             providing auto reconciliation           onciliation can free up their time to   total solution package that pro-
be losing out in terms of competi-       Accounting as vendors, as well as       between the banking system and          strategise on how to expand their       vides integration between online
tive advantage and opportunities         human resource solution with            the accounting solution.                customer base.                          banking, as well as accounting and
in their customer segments as well.      Kakitangan.com and Talenox as              Involving two-way bank feeds                                                 human resource solutions from
   With a structured digital solution    vendors.                                between the RHB Business Current        Solving HR process                      only RM50 per month. It allows
framework, RHB Business Banking                                                  Account and Accounting Solution                                                 businesses to manage their cash
aims to guide SMEs in accelerating       Cutting down on                         for auto reconciliation, RHB Reflex     conundrums                              flow and make payments in just a
their journey of digital transforma-                                             Premium Plus cuts down on the              As for the administrative process    few simple clicks so that they can
tion to grow together, especially in     manual headaches                        manual process of cross-checking        of human resources (HR), most           spend more time doing what
this tough environment.                     Accounting solutions are the         each accounting entry with the          businesses will admit that it can be    they’re passionate about – building
   The bank seeks to help SMEs           core component of every SME busi-       corresponding bank transaction.         a confusing and arduous task for        their business.
understand the overall benefits of       ness, but most companies waste a           Among the other unique selling       companies of all sizes, especially
using technology and kick-start          lot of resources on handling manu-      points are enabling SMEs to view        when accompanied with workforce         Apply for RHB
their digital journey.                   al reconciliation of their account-     their real-time bank balance            challenges.                             Reflex
                                         ing entries and bank account trans-     through mobile or desktop, as well         That’s why having a self-serve       Premium Plus
What is RHB Reflex                        actions on a monthly basis.             as a centralised account payment        system with an end-to-end solution      now. Scan
                                            Under the RHB Reflex Premium         that allows customers to initiate       that keeps tabs on all people-related   the QR code
Premium Plus?                            Plus Package, RHB Reflex Business       supplier payment in accounting          processes is key in keeping back-       for more
  With RHB Business Current              Internet Banking has integrated         solutions, which in turn triggers       end operations running smoothly.        information.
SOBA 2020 - HZ Corporation
6     SOBA 2020                                                                                                                                                    THE STAR, WEDNESDAY 17 MARCH 2021

                                                      Ready to set sail
THE much-anticipated wait for The Ship
Campus is finally over, as visitors are now
welcome aboard to discover what this educa-
tion and lifestyle hub has to offer.
   Located within the 70-acre commercial
development One Auto Hub at Batu Kawan
in Penang, it is a project started by PKT
Logistics Group Sdn Bhd in 2017.
   Modelled after a sea-faring cruise ship
ready to sail forward into a future of excel-
lence, it is able to accommodate over 4,000
people across nine decks.
   Facilities onboard including a gymnasium
overlooking the Straits of Malacca called
Surfers’ Paradise; the 470-seating capacity
Opera Theatre that can be used to host semi-
nars, business conferences and also concerts;
and also the Grand Promenade, which fea-
tures a mix of retail and food and beverage
outlets.

Nation-building through education
   Apart from being a public attraction, The
Ship Campus adds value to knowledge and
talent development as the headquarters of
PKT Logistics Group’s education arm
Peninsula College, an industry-driven ter-
tiary education provider that aims to pro-
duce employment-ready graduates.
   It will also see the collaboration between
Peninsula College and University of
Plymouth, United Kingdom as its education
partner to offer a range of tertiary educa-
tional courses – be it foundation, diploma, or
degree – in logistics and supply chain man-
agement, maritime management, computer
science, hospitality, accountancy and busi-
ness studies.
   The Ship Campus exemplifies the group’s
commitment towards creating graduates
prepared for the working world, further lay-
ing the foundation for the higher education
institution’s campuses across Malaysia that
uniquely feature the campus-in-industry
model.
   This model is the brainchild of PKT
Logistics Group chief executive and manag-            The Ship Campus is located inside the One Auto Hub at Batu Kawan in Penang.
ing director Datuk Dr Michael Tio, champi-
oning the necessity to bridge the gap                 future generations to stay abreast with the       day of experiential learning at The Ship        medium businesses can leverage co-working
between industry and academia by situating            fourth industrial revolution,” he added.          Campus.                                         spaces as not only a space to work, but also
colleges within an industrial park.                     By implementing the campus-in-industry             The residence has a capacity of 1,600        foster important networks and business ties
   With the concept of enabling students to           model, it can also help inculcate an agile        students in either single or twin sharing       that can eventually lead to collaborative ven-
closely collaborate with industry partners            mindset open to continuous learning for stu-      rooms with common facilities. Those who         tures for growth.
through part-time employment while study-             dents - more essential than ever today to         choose to call this place home can opt for         This can in turn spark new and innovative
ing, Peninsula College seeks to impart theo-          navigate any challenges that come along - as      flexible rental plans to suit their length of   ideas and uncover potential niche opportuni-
retical knowledge to act as the students’             Tio is also a firm advocate for lifelong learn-   stay.                                           ties in the market, which entrepreneurs can
foundation of industry understanding, which           ing to continually improve oneself.                                                               capitalise on to fast-track their speed-to-mar-
they can then immediately apply in practice             As case in point, The Ship Campus is locat-                                                     ket, by tapping into the ready pool of part-
by working part-time.                                 ed in close proximity within the One Auto
                                                                                                        Fostering entrepreneurship                      time talent from Peninsula College.
   As he explained, “The Ship Campus is               Hub to other structural icons synonymous             Aside from educational excellence, The          Beyond being a physical co-working space,
among the few education campuses located              with PKT Logistics Group, such as The 12          Ship Campus aims to nurture the growth of       those who register with EGH will also be
in an industrial park.                                Waves, a purpose-built warehouse spanning         Malaysian entrepreneurs through a start-up      able to enjoy the facilities at The Ship
   “This was a deliberate decision as we felt         across 650,000 sq ft that is highly visible       incubator called the Entrepreneur Growth        Campus.
the need for academia to be close to industry,        along the highway leading to the Sultan           Hub (EGH).                                         “We welcome industry players and the
in order to produce graduates equipped with           Abdul Halim Muadzam Shah Bridge (Penang              Realising the crucial need for affordable    business community of Batu Kawan to join
the skills and capabilities required in today’s       Second Bridge).                                   working spaces and ready access to talent       our EGH and be part of
demanding job market.”                                  To further create a conducive ecosystem         for smaller businesses, alongside entrepre-     a growing community
   “Graduates today must be industry-driven           for students, the group has also constructed      neurial workshops and programmes to             of like- minded entre-
and ready, equipped with the necessary                the Peninsula Student Residences, which lies      upgrade their capacity, EGH seeks to facili-    preneurs,” Tio said.
skills to manoeuvre the corporate world.              adjacent to The Ship Campus.                      tate their growth by lowering the barriers of
   “It is, therefore, timely for the rise of inter-     Inspired by the great dormitories and gar-      entry to doing business in the earlier years    Scan the QR code to
national and world-class institutions of learn-       dens found in the UK, it is a space for stu-      of their journey in entrepreneurship.           book your experience
ing here in Penang, as we aim to develop the          dents to unwind and rejuvenate after a long          Through the EGH, start-ups and small and     at The Ship Campus.

The Opera Theatre has a seating capacity of 470 people.                                                 Overlooking the Straits of Malacca, the Surfer’s Paradise Gym is open to the public.
SOBA 2020 - HZ Corporation
THE STAR, WEDNESDAY 17 MARCH 2021                                                SOBA 2020   7

Preparing
SMEs for
the future
MORE than ever, Malaysia’s small         base with a targeted SMS broadcast.
and medium enterprises (SMEs)               Second is the Go Digital Prod-
have to look to the future of busi-      uctivity Bundle, which caters to
ness, where technology takes cen-        businesses that emphasise mobility
tre stage, especially with the Covid-    and being on the go more often to
19 pandemic expediting digital           help businesses improve work effi-
adoption among businesses for            ciency and productivity.
survival.                                   Where it stands out is through its
   But in order to digitalise and be     Omni offering, which provides a
more future-ready, SMEs need to          business landline on smartphones,
leverage the strengths of a partner      meaning that employees can work
that can provide an end-to-end eco-      from anywhere, anytime to help
system of digital solutions, includ-     customers. This helps boost cus-
ing connectivity.                        tomer satisfaction and loyalty
   To this end, Digi Business is com-    while also enabling salespeople to
mitted to being the trusted digital      never miss an opportunity to lock
partner to SMEs, bringing a com-         in a sale.
prehensive range of essential digi-         It also comes with the all-in-one
tal solutions, always-on connectivi-     digital human resource (HR) man-
ty solutions and digital expertise       agement app called altHR, which
to support SMEs’ digitalisation          makes it suitable for businesses to
journey.                                 digitalise and simplify fundamental
   Digi Business offers different        HR processes. This is especially
bundles to suit diverse business         useful and relevant now as remote
needs, ranging from basic packages       working becomes the new norm.
to more extensive digital solutions,        The Go Digital Growth Bundle
as well as the flexibility to choose     offers a wide range of solutions,
postpaid, fibre and mobile broad-        combining the Go Digital Essential
band plans that come with free           Bundle and the Go Digital Product-
marketing or productivity digital        ivity Bundle into one end-to-end
solutions to help SMEs boost their       offering.
business quickly.                           The Growth Bundle offers Omni,
   The solutions offered are             altHR, Avana Facebook Commerce
affordable and user-friendly, bust-      and D’SMS for a complete solution
ing the myth that digitalisation is a    to the common challenges faced by
costly and complex exercise.             smaller businesses.
   This makes it easier for business
owners to digitalise their business-     Value-packed
es, from setting up their e-com-
merce business to streamlining           connectivity offerings
operations, resulting in increased          Recognised as Malaysia’s fastest
productivity and efficiency.             mobile network in the latest Ookla
   The road to digital transforma-       Speedtest Awards, Digi Business has
tion is also being incentivised by       a range of value-packed postpaid,
the Malaysian government through         fibre and mobile broadband plans,
the National Economic Revival            offering business owners free usage
Plan’s (Penjana) SME Digitalisation      of selected digital solutions.
Grant, which subsidises costs of up         Those thinking of switching to
to RM6,000 for business owners           a better mobile and Internet net-
looking to accelerate their digitali-    work provider can choose three to
sation plan with Digi Business’          five mobile and data plans to enjoy
bundles.                                 30% off the bill, plus free digital
   Digi Business serves as a one-        marketing or productivity solu-
stop processing centre by carrying       tions.
out the grant application process           With all plans offering unlimited
from start to end so that customers      calls, businesses can choose from
can focus on business operations.        Go Digi 48 (supplementary line), Go
                                         Digi 78, Go Digi 98, Go Digi 128 and
Affordable, user-friendly                Go Digi 168.
                                            Go Digi 48 offers 300 SMS and
digital solutions                        30GB Internet. Go Digi 78 and Go
   Business owners who are keen          Digi 98 both offer or 1,500 SMS, but
to digitalise their business can         the former comes with 40GB free
choose from three bundles                Internet and a free Vivo Y11D
and enjoy savings of up to 70%,          smartphone worth RM499, while
depending on their business needs.       the latter comes with 60GB Internet
   The first two bundles come with       and a free Vivo Y20S smartphone
five Digi Business postpaid lines,       worth RM799.
with each line getting 60GB Inter-          Go Digi 128 and Go Digi 168 are
net and unlimited calls for as low       perfect for businesses that have
as RM349 per month, while the            regular dealings with Singapore, as
third bundle offers 10 Digi business     both offer 500 minutes of interna-
postpaid lines with each line            tional calls to Singapore and 3,000
getting 60GB Internet and unlimit-       SMS.
ed calls for RM580 per month.               Where they differ is that the for-
   All three bundles come with           mer offers 80GB Internet and a
access to Microsoft 365 Business         free Samsung Galaxy A51 worth
Basic offering innovative office         RM1,299, while the latter offers
apps and cloud services.                 unlimited Internet and a free Oppo
   The first, the Go Digital Essential   Reno 5 worth RM1,899.
Bundle, is suitable for businesses          With cybersecurity necessary
looking to expand via e-commerce         due to a rise in cybercrime, SMEs
to tap into a wider range of custom-     can protect their businesses with
ers through a new revenue channel.       Cisco Umbrella for just an addition-
   Bundled with Avana Facebook           al RM3 per line.
Commerce, it seeks to help busi-
nesses grow their own e-commerce         ■ For more information, visit
brand and offers D’SMS, which            digi.my/digibusinessXsoba or
helps re-market to their customer        call 016-299 8888.
SOBA 2020 - HZ Corporation
8    SOBA 2020                                                                                                                                                THE STAR, WEDNESDAY 17 MARCH 2021

eTRADE 2.0 for                                                                                Brighter days ahead
export growth
THE Covid-19 pandemic has had a                                                               CONGRATULATIONS to all winners of The
far-reaching impact. Lockdowns world-                                                         Star Outstanding Business Awards 2020
wide have caused a massive disruption to                                                      (SOBA). This recognition serves as an inspira-
global trade and economic growth.                                                             tion to many small and medium enterprises
   This is the best time for companies to                                                     (SMEs) during this unprecedented health
digitalise their businesses as the pandemic                                                   and economic crisis.
has led to a surge in ecommerce and digi-                                                        These winning SMEs have reflected,
talisation initiatives.                                                                       rebooted and adjusted to the new normal.
   In 2019, retail e-commerce sales                                                           Credit Guarantee Corporation Malaysia
worldwide amounted to US$3.53 trillion                                                        Berhad (CGC) is honoured to be part of
(RM14.5 trillion) and are projected to grow                                                   SOBA, in its sixth year as a sponsor of this
to US$6.54 trillion (RM26.9 trillion) by 2023.                                                award to recognise Malaysian SMEs’ unfal-
With the growing global ecommerce                                                             tering resilience in the face of the Covid-19
market and the current travel curbs, there                                                    pandemic.                                           CGC ensured its support in every phase of
is no better time for SMEs to capitalise on                                                      Covid-19 greatly affected SMEs’ survival in      Malaysia’s 6Rs Strategy.
ecommerce platforms.                                                                          the ecosystem. On the home front, CGC
   Under the 11th Malaysia Plan, the                                                          quickly re-aligned its strategies to support           CGC also provided a six-month moratori-
Malaysia External Trade Development                                                           SMEs by expediting its operational readiness.       um to SMEs, a temporary relief measure
Corporation implemented the eTRADE                                                            It has efficiently coordinated its initiatives to   allowing its customers to defer financing or
Programme from 2017-2020 to offer export                                                      help SMEs weather the storm with all stake-         loan repayments. This way, SMEs were able
facilitation to cover part of the onboarding                                                  holders in the Malaysian SME ecosystem.             to Restart their businesses as they could
cost for companies to join cross-border                                                          CGC ensured its support in every phase           address their short-term cash-flow require-
ecommerce platforms.                                                                          of Malaysia’s 6Rs Strategy comprising six           ments. In addition, CGC continued to hold
   A total of 3,358 SMEs benefited in terms                                                   stages; Resolve, Resilience, Restart,               regular engagements with SMEs in need
of increased global business opportunities                                                    Recovery, Revitalise and Reform.                    through Targeted Repayment Assistance.
and enhancing technical know-how.                                                                In the first half of 2020, CGC geared up            In the second half of 2020, CGC's efforts
   Under the 12th Malaysia Plan, the gov-                                                     efforts to Resolve, helping SMEs to survive         pivoted toward Recovery and rehabilitation
ernment has approved the enhancement                                                          by softening the impact of the pandemic.            of businesses. It supported the Short-Term
of the eTRADE programme. Under eTRADE Grow your export with eTRADE 2.0.                       CGC supported the distribution of the Special       Economic Recovery Plan (Penjana) which
2.0, SMEs will be offered two types of                                                        Relief Facility (SRF) Scheme by Bank Negara         was unveiled to stabilise and revitalise the
financial aid – the Onboarding Scheme             For the DMT Scheme, qualified SMEs can      Malaysia to affected SMEs so that they could        domestic economic and business conditions.
worth RM5,000 and the Digital Marketing        receive up to RM20,000 per company as          sustain their operations.                              Covid-19 has shifted the paradigm for
and Training Scheme (DMT) Scheme worth         reimbursement for their expenses in con-          Its BizJamin and BizJamin-i SRF schemes          SMEs. Businesses need to re-align in order to
RM20,000.                                      ducting digital marketing activities to pro-   guaranteed financial institutions or develop-       move forward. Sustainability is key and
   Through the Onboarding Scheme,              mote products abroad and for ecommerce         ment financial institutions’ financing and          adjustment is a must to stay relevant in the
qualified Malaysian SMEs can utilise up to     training programmes they choose to attend.     lending to SMEs affected by the pandemic.           constantly changing business landscape.
RM5,000 per company as reimbursement for                                                         The schemes provided a breather to SMEs
expenses incurred on onboarding cross-         ■ SMEs can apply for the eTRADE Prog-          battling short-term cash flow challenges,           ■ For more details, look out for the
border ecommerce platforms of their choice.    ramme 2.0 at www.matrade.gov.my/en/etrade      enabling them to be Resilient and stay afloat.      advertisement in this StarSpecial.
SOBA 2020 - HZ Corporation
THE STAR, WEDNESDAY 17 MARCH 2021                                                                                                                                          SOBA 2020              9

                                         Cautious optimism for 2021
WITH the nationwide vaccination
campaign in progress, things might
start looking up for businesses for
the rest of the year.
   While Malaysia’s gross domestic
product (GDP) will likely contract
in the first quarter owing to the                                                                                                                                 The government has approved
second movement control order                                                                                                                                  nearly 7,000 applications with a
(MCO 2.0), the overall impact will                                                                                                                             total loan value approximating
be less severe compared to the first                                                                                                                           RM1.32bil, prioritising SMEs that
MCO last year.                                                                                                                                                 have not previously received bank
   For comparison, the government                                                                                                                              loans.
estimates daily economic losses                                                                                                                                   As for Penjana Micro Credit
during MCO 1.0 to be around                                                                                                                                    Financing, a total of RM391.9mil
RM2.4bil but for MCO 2.0, it is                                                                                                                                has been channelled to 11,708
gauged to be around RM70mil a                                                                                                                                  micro-SMEs, while Perbadanan
day.                                                                                                                                                           Usahawan Nasional’s RM200mil
   At the same time, the nation’s                                                                                                                              Bumiputera Relief Financing has
economy is expected to see sequen-                                                                                                                             benefited 641 SMEs with total fund-
tial growth pick up in the second                                                                                                                              ing of RM182.8mil as at Feb 26.
half of the year to chart positive                                                                                                                                Meanwhile, the Prihatin Rakyat
growth – in line with the recovery                                                                                                                             Economic Stimulus Package
of the global economy boosting                                                                                                                                 (Prihatin) and Penjana’s Wage
consumption – with economists                                                                                                                                  Subsidy Programme 1.0 benefited
cautiously optimistic that 2021’s                                                                                                                              a total of 322,177 employers and
real GDP growth could range from                                                                                                                               2.64 million employees as of its
4.9% to 6.7%.                                                                                                                                                  closing date on Sept 30 last year.
   The country is maintaining its                                                                                                                                 The Wage Subsidy Programme
GDP growth target of between                                                                                                                                   2.0 further channelled a sum of
6.5% and 7.5% for 2021 despite the                                                                                                                             RM808.31mil to 66,591 employers
emergency declaration and MCO                                                                                                                                  and 554,876 employees, bringing
2.0.                                                                                                                                                           approved wage subsidy applica-
   However, Finance Minister                                                                                                                                   tions to around RM12.77bil as of
Tengku Datuk Seri Zafrul Tengku                                                                                                                                Feb 26.
Abdul Aziz has acknowledged that                                                                                                                                  Thanks to the fact that MCO 2.0
the growth might be at the lower         Cash flow, as always, remains a core worry for smaller businesses, with purses still straining from the need to       was not a full lockdown, SMEs
end of the spectrum.                     stretch the ringgit further to make ends meet.                                                                        were still able to generate enough
   World Bank Group macroeco-                                                                                                                                  income to scrape by as they were
nomics, trade and investment glob-       expects Malaysia’s GDP growth to        MCO 1.0 and MCO 2.0 period.               Indeed, a survey by the Associat-   better prepared this time around
al practice lead economist Richard       hover at 5.2% and 5.9%, with               Aside from the continued trend      ed Chinese Chambers of Commerce        – be it familiarity with the new
Record said the bulk of global vac-      Maybank Investment Bank                 of cautious consumer spending,         and Industry of Malaysia revealed      standard operating procedures and
cine deployment will be completed        Research maintaining its 5.1% pro-      most SMEs have barely had time to      that SMEs cannot survive for more      their implementation, or the adop-
this year in the majority of econo-      jection and Fitch Solutions revising    catch their breaths, with the slight   than three months with zero cash       tion of technological tools to enable
mies, leading to strong recovery         its forecast from 10.0% to 4.9%.        recovery from easing restrictions      flow.                                  work from home and to establish
and demand, as well as boosting                                                  in July to August last year falling       Many SMEs survived by the skin      or expand digital sales revenue
trade and commodity prices.                                                      yet again towards the end of 2020,     of their teeth last year, with their   channels – to minimise disruptions
   Although he projected global
                                         Ups and downs                           much less having enough time to        burden offset by the various stimu-    to business operations.
growth of 4.0% and between 5.6%            Despite the positive growth out-      rebuild their business to pre-Cov-     lus packages and government aid           That said, even with hope on the
and 6.7% for Malaysia, he noted          look, that does not mean the year       id-19 levels.                          such as the wage subsidy prog-         horizon, there is no denying that
that there are risks to growth that      will be smooth sailing for business-       Cash flow, as always, remains a     ramme and the loan moratorium.         there are still more obstacles to
are linked to the Covid-19 pandem-       es, especially for the nation’s small   core worry for smaller businesses,        Among the initiatives that have     come for SMEs, which will have
ic, such as any unexpected delays        and medium enterprises (SMEs).          with purses still straining from the   alleviated the pinch is the RM2bil     to persevere and innovate to not
in vaccine rollout.                      These businesses continue to grap-      need to stretch the ringgit further    National Economic Recovery Plan        only survive, but prosper through
   In addition, AmBank Research          ple with the aftershocks from the       to make ends meet.                     (Penjana) SME Financing scheme.        sustained growth.

High-quality pulp products
HZ GREEN Pulp Sdn Bhd (HZ),              coupled with its mission to provide     franchises in the world are using
which is strategically located in        quality, sustainable and cost-effec-    HZ products currently.
Perak, is one of the leading manu-       tive solutions.                            When it comes to research and
facturers of moulded pulp prod-             The company’s products range         development, HZ has collaborated
ucts. Established in 2017, it pio-       includes cup carriers, food trays,      with an established university in
neered a new technology to manu-         fruit punnets and egg cartons.          conducting research and develop-
facture high-quality moulded pulp           HZ products have been tested as      ment. It began collaborating with
products from recycled paper.            per United States Food and Drugs        the Asian Institute of Medicine        HZ products are proven to be free from allergens, carcinogens and
   It offers customers cost-effective    Administration and European Food        Science and Technology) this year      restricted substances.
and environmentally friendly solu-       contact requirements.                   to develop innovative and environ-
tions and its production adheres to         The products are also proven to      mentally safe products.                creating awareness of electronic       spread of the virus. This device
Good Manufacturing Practices and         be free from allergens, carcinogens        As a responsible company, HZ        waste and planting trees are           uses chemicals approved by
Hazard Analysis Critical Control         and restricted substances.              has a corporate social responsibili-   among the projects HZ successfully     National Environmental Agency
Points, so customers can be                 HZ currently supplies its prod-      ty policy covering a fair share of     organised with both employees          of Singapore.
assured of the quality of the prod-      ucts to five continents. Export         priority to ethics, human rights,      and the community.                        HZ was awarded the APAC Best
ucts they are buying.                    markets contribute up to 75% of         customers, community and the             The production facility at HZ        Malaysia Moulded Pulp Manufac-
   Taking into consideration the         its total sales.                        environment. It has participated in    complies with cleanroom Class C        turer 2020 by UK Insider and Best
alarming environmental issues               HZ has successfully shipped to       various charity events which bene-     requirements. HZ is also equipped      Safety Practice by the Perak Dep-
caused by plastic waste, pollution       the US, UK, Australia, New Zealand,     fited the community.                   with an in-house laboratory to         artment of Safety and Health.
and littering, HZ has taken the initi-   China, Taiwan, Singapore, Vietnam,         In line with the company’s          perform testing and validation of
ative to develop environmentally         Hong Kong, Romania, Netherlands,        mission, HZ organises various          products.                              ■ For more details, email info@
safe products that are biodegrada-       Ireland, Switzerland, Chile and the     campaigns annually to enhance            When the Covid-19 pandemic           hzgreenpulp.com or log on to
ble, compostable and recyclable.         Middle East.                            environmental efforts and create       began, HZ was among the first          http://www.hzcorporation.com/ or
   This is in line with its vision “To      In the US, HZ is currently           more awareness of environmental        companies to install an intelligent    Facebook (https://www.facebook.
green the earth with high-quality        exporting to 21 states. Besides         issues.                                face scan, body temperature and        com/hzcorporation/) or Instagram
moulded paper pulp products”             that, the top 10 food and beverage         Reducing carbon footprint,          body mist to prevent further           @hzgreenpulpmalaysia

                            HZ has taken the initiative to produce and develop environmentally safe products that are biodegradable, compostable and recyclable.
SOBA 2020 - HZ Corporation
10 SOBA 2020                                                                                                                                                         THE STAR, WEDNESDAY 17 MARCH 2021

Start local, go global
ESTABLISHED in 2016, Malaysian
homegrown rising star Wellous is
a prominent leading multi-func-
tional food and food technology
company.
   Wellous focuses on discovering
potent, naturally sourced ingredi-
ents to extract the most beneficial
compounds for optimum health
effects on the human body.
   The company positions itself as
a medium to assist consumers to         Wellous focuses on discovering potent, naturally sourced ingredients to
lead a healthier and more beautiful     extract the most beneficial compounds.
life from the inside out.
   Wellous vigorously sources for          Wellous chief executive officer       advice and guidance for each
the best raw materials globally to      Racheal Tan said, “Our ambition is       ingredient, from the scientific
ensure the highest quality of its       to be No.1 in the health supple-         aspect to how to optimise the
products. The three vital key ele-      ment industry and we are more            benefits of every product.
ments of quality, efficacy and con-     than ready to take on the world.”           They also assist Wellous in
sistency are the propellants behind        Five years after its inception,       delivering factual health knowl-
the company’s development in            Wellous has launched eight series        edge to educate the public as
going beyond the limits.                of star products that bring ultimate     Wellous always ensures that only
   By utilising innovative and          function to the human body such          accurate educational information
advanced technology, as well as         as Tigrox Tiger Milk King which          reaches consumers.
world-class patented ingredients,       targets enhancing lung functions;           These close collaborations help
Wellous places a strong emphasis        Bio-Grape Seeds which help in the        to enhance the power of innova-          ‘Our ambition is to be No.1 in the health supplement industry and we are
on “uniqueness in creation and          neutralisation of free-radicals;         tion and creativity to synergise         more than ready to take on the world,’ says Tan.
development”.                           Frusso and Spi2ro which can              more beneficial and impactful
   To ensure the highest quality        improve detoxification of accumu-        products to the public.                  pandemic, where personal                 an increase from the current eight
control of production, Wellous          lated toxins, Tigrox Imuglo                 Wellous consistently emphasises       protective equipment and                 series available now to a total of 12
always adheres to its philosophy of     which focuses on immunity                the importance of giving back.           three-ply surgical masks were            by the end of 2021, offering a more
only applying the most stringent        enhancement; and Liveon which            Its charitable arm, “Wellous,            donated to frontliners.                  comprehensive series of products
specifications to provide assurance     helps with anti-ageing and the           We Care”, is a corporate social            “This CSR effort is aligned to         that protect consumers from head
and ultimate satisfaction for all       restoration of energy and vitality.      responsibility (CSR) initiative for      Wellous’s direction of being a           to toe, internally and externally.
consumers.                                 In 2018, a team of doctors,           outreach to help communities in          corporate company to do its fair            The company is also looking
   “Making life convenient and          pharmacists, professors and              need.                                    part of contributing to society,” said   into deeper market penetration
easy” is the belief Wellous upholds     scientific researchers gathered to          Various efforts have been             Tan.                                     to more countries in line with its
– all its product ranges come in        form the Wellous Medical and             rendered to individuals and                Wellous is currently working on        plan to conquer the online global
an easy form for consumption, yet       Research Board of Advisors.              organisations nationwide over the        research and development for             market as a proudly Malaysian
yield highly effective results.            These experts offer professional      years, especially with the recent        more product series. It is targeting     homegrown business.

The journey of an aesthetician
DATUK Dr Inder Kaur eats, sleeps
and breathes wellness. For the last
25 years, her passion has been to
help people live a full life with
strong mental and physical health.
   This petite, winsome woman
from Sungai Petani, Kedah, with
Punjabi and Chinese heritage has
set up healthcare centres that,
among others, specialise in aesthet-
ic and hair restoration with the
motto “Look Good, Feel Good”.
   “When people look good, their
outlook on life changes,” she said
in a recent interview.
   “They become more confident
and pragmatic, so they contribute
to positive vibes among their fami-
ly and friends.”
   In particular, hair restoration
has a lifelong effect on an individu-
al that resonates well with society.
   So far, Dr Inder has performed
one million grafts worth of hair
restoration procedures on over          Dr Inder is board-certified in aesthetic medicine by the American
5,000 satisfied clients worldwide.      Academy of Aesthetic Medicine.
   For her work, she has earned                                                                                           Last year, Dr Inder won the Global Health, Asia Pacific Awards 2020, the
awards and accolades that recog-        Malaysian doctor who is a                is more than a medical doctor.           Global Excellence Award 2020 and Anugerah Ikon Usahawan 2020.
nise her contribution to society.       Diplomate of The American Board          She is also a counsellor who
   Last year alone, she won the         of Hair Restoration Surgery.             provides a sympathetic ear to their      underscore service to society.           crown that you never take off.”
Global Health, Asia Pacific Awards         She is also board-certified in aes-   non-aesthetic issues, a skill that has     Dr Inder is planning to extend            Another pet project of hers is
2020, the Global Excellence Award       thetic medicine by the American          been picked up by her dedicated          her global reach so that others too      research and development. To this
2020 and Anugerah Ikon Usaha-           Academy of Aesthetic Medicine.           staff.                                   can benefit from embracing a             end, Dr Inder hopes to collaborate
wan 2020.                                  She lives by the maxim: Wellness         To her, each client is different.     healthy lifestyle.                       with a local university in the field
   As the chief executive officer,      is about inner and external beauty.      Special care is paid to their needs        Discussions are underway to set        of medicine and pharmacy to
director and founder of Inder           Beauty starts from within.               and all treatments are customised.       up hair restoration centres in           conduct research and development
Aesthetic Sdn Bhd, Dr Inder is also        Dr Inder has had to deal with            Her enthusiasm for what she           Jakarta and Manila.                      in instruments and products.
the president of the Follicular Unit    her share of challenges in life, but     does is infectious – it spreads            “It’s all about passion. When I           Her organisation is currently
Extraction Malaysia Society.            she takes them in her stride with a      quickly to others who come away          am working, I don’t think I am           exploring simulation, animation,
   She has a letter of privileging      positive outlook and the ability to      refreshed and energised.                 working. I am oblivious of the           predictive technologies, built-in
and credentialing from the              turn risks into opportunities.              She attributes her drive and          outside world,” she says on what         notification and cloud image
Ministry of Health to practise aes-        Some industry players consider        compassion to her family                 motivates her to work hard.              libraries to create a client-centric
thetic medicine and is also an          her an aesthetic guru who accentu-       upbringing.                                “I also wish to create more edu-       application.
active member of the International      ates her work with creativity and           Her late father, a hospital assis-    cational platforms to engage more
Society of Hair Restoration Surgery.    innovation.                              tant, had instilled in her and her       people around the world.”                ■ For more information, visit
   Dr Inder is the only female             To her regular clientele, Dr Inder    siblings strong positive values that       Her mantra is: “Hair is your           https://www.klinikdrinder.com/
THE STAR, WEDNESDAY 17 MARCH 2021   11
12   THE STAR, WEDNESDAY 17 MARCH 2021
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