SOUTH EVELEIGH RETAIL LEASING OPPORTUNITIES - Mirvac
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SOUTH EVELEIGH RETAIL LEASING OPPORTUNITIES
INTRODUCTION SOUTH
EVELEIGH
For over 150 years, South Eveleigh
has been a renowned centre for
innovation, collaboration and culture.
Now it’s time for this historic inner-city
precinct to take its next evolutionary
step by standing at the forefront
of Sydney’s cultural and economic
INTRODUCTION
activity.
THE SYDNEY CONTEXT
On track to be completed in June
YOUR NEIGHBOURHOOD
2020, the renewed South Eveleigh
THE EVELEIGH CONTEXT
presents an exciting opportunity for
retailers of all shapes and sizes to RETAIL PRECINCT PLAN
connect, collaborate and celebrate CUSTOMER PROFILES
with a vibrant community that thrives
RESIDENTS
on change.
WORKERS
Offering a full spectrum of
VISITORS
experiences for locals, workers and
visitors from near and far, South STUDENTS
Eveleigh is giving retailers the TRAMSHEDS
opportunity to be part of a new
CONCLUSION
landmark destination; an urban oasis
APPENDIX
guaranteed to elevate the senses and
position your business to a diverse
audience. 
MOSMAN
THE SOUTH
EVELEIGH
NORTH
SYDNEY
SYDNEY PARRAMATTA
RIVER
TARONGA ZOO
CONTEXT 9 SYDNEY
BALMAIN HARBOUR
7 CIRCULAR QUAY
SYDNEY CBD
STAR CASINO
DARLING TOWN HALL REDLEAF BEACH
HARBOUR
ST
DARLINGHURST
RGE
GEO
5
By 2026, 23,000 INTRODUCTION
W
workers will
4 CENTRAL
ILL
D
TTA R
3
IA
be within a 10 PAR RAMA SURRY M
ST THE SYDNEY CONTEXT
REDFERN HILLS
minute walk to
REDFERN
YOUR NEIGHBOURHOOD
BONDI
ANZA
South Eveleigh, NEWTOWN 1 10
growing to
MACDONALDTOWN
THE EVELEIGH CONTEXT
C PAR
31,900 by 2031. 2
ERSKINVILLE
RETAIL PRECINCT PLAN
ADE
R
6 TAMARAMA BEACH
RIBUTO
SOUTH EVELEIGH CUSTOMER PROFILES
BRONTE BEACH
N DIST
M RESIDENTS
1 Carriageworks MARRICKVILLE ST PETERS
WATERLOO
WORKERS
R
2 King Street Shops
EASTE
3 University of Sydney VISITORS
4 University of Technology Sydney Y STUDENTS
HW
5 Central Train Station SS
CE D
IN TRAMSHEDS
YR
6 Centennial Park PR M
TAN
KINGSFORD COOGEE BEACH
7 Sydney CBD CONCLUSION
BO
8 Sydney International Airport APPENDIX
9 Opera House M M
AIRPORT
8
SOUTH EVELEIGH SOUTH
WILL BE PART OF THE EVELEIGH
NEIGHBOURHOOD BY
CREATING FINE-GRAIN
PLACES, SPACES AND
EXPERIENCES FOR ALL.
INTRODUCTION
THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
RETAIL PRECINCT PLAN
CUSTOMER PROFILES
RESIDENTS
WORKERS
VISITORS
STUDENTS
TRAMSHEDS
CONCLUSION
APPENDIX
YOUR SOUTH
EVELEIGH
NEIGHBOURHOOD
Located just south of Sydney’s CBD and bordered by
the bustling suburbs of Eveleigh, Redfern, Alexandria
and Waterloo, South Eveleigh cleverly unites its
cultural and industrial history with the modern-day INTRODUCTION
needs of its diverse community.
THE SYDNEY CONTEXT
Open-minded and inviting, this dynamic part of the YOUR NEIGHBOURHOOD
city is a melting pot of culture, arts and innovation,
THE EVELEIGH CONTEXT
where you can find tech startups, fine-dining
restaurants and major galleries residing happily RETAIL PRECINCT PLAN
alongside vintage boutiques, artisan studios and CUSTOMER PROFILES
hole-in-the-wall diners.
RESIDENTS
Our confirmed retailers perfectly reflect South WORKERS
Eveleigh’s fresh and evolutionary spirit. The Grounds
VISITORS
with a new lobby cafe concept, will set up in Building
1, beneath the Commonwealth Bank offices – an STUDENTS
ideal meeting spot, this will be a haven for those TRAMSHEDS
looking to recharge and reconnect with friends and
CONCLUSION
colleagues. Building 1 will also be home to Xtend
APPENDIX
Barre, encouraging the local working community to
stay fit with barre and pilates classes.
THE SOUTH
EVELEIGH
EVELEIGH LAWSO
N ST
CONTEXT OM
BIE
ST
RCR
CO
ABE
DR
IN
GT
LN
SON
O
WIL
NS
T
ST
SON 2
WIL
National
Paint Shop (North Eveleigh) Innovation
Markets and events Centre
2,000 sqm
1 commercial
Carriageworks (North Eveleigh) 5 6
ST
Centred around three buildings that
GIBBON
Art gallery, markets and events Innovation INTRODUCTION
deliver 180,000 square metres of Plaza
Events and
commercial office space and 10,000 Locomotive Workshop recreation area THE SYDNEY CONTEXT
4 21,000 sqm commercial
square metres of retail space, South 6,000 sqm Retail YOUR NEIGHBOURHOOD
Eveleigh is designed to bring a large E ST
3 OTIV
LOC
OM 9 THE EVELEIGH CONTEXT
WAY
and diverse mix of professionals,
Large Erecting Shed
HAM ST
HELL
CBA Building 2 NICTA
workers, students, artists, locals and Government site RETAIL PRECINCT PLAN
MITC
51,000 sqm commercial 11,200
WYND
8 sqm
visitors together in one unique location. 2,400 sqm Retail commercial CUSTOMER PROFILES
VILL
AG
E SQ
Serving as the Commonwealth Bank’s Biomedical Building RESIDENTS
UAR
Media City
7,800 sqm commercial
Channel 7
E
new headquarters and tailored to meet 7 14
WORKERS
38,000 sqm
the requirements of high-quality tenants, Commercial 15
10
Community Vice VISITORS
this vibrant precinct will offer places E
Building Chancellor’s
AV
CEN
T RAL CBA Building 1 & Urban Farm Oval
WYN
to eat, drink, shop, stay healthy and STUDENTS
42,500 sqm commercial 1,800 sqm retail Play equipment,
D
13
HAM
11 1,200 sqm Retail sport and recreation
become immersed in local art, culture ROA
D TRAMSHEDS
Childcare
STRE
12 SON
DER
and performance. South Eveleigh is HEN
DAV
ET
Scooter Park, Tennis & CONCLUSION
Y RO
destined to be a place of innovation, Multipurpose Courts Recreation
AD
APPENDIX
productivity and collaboration with a
strong sense of community at its heart.
RETAIL SOUTH
EVELEIGH
PRECINCT
PLAN
Existing
National
Supermarket
INNOVATION
Innovation
1 PRECINCT 4 Locomotive Centre
Workshop
INNOVATION PLAZA
PLAZA
F&B Day, night and weekend activation
2 PRECINCT 3
INTRODUCTION
LOCOMOTIVE ST LOCOMOTIVE STREET
F&B Day, night and weekend activation THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
Existing Channel CBA Branch
VILLAGE
SQUARE
AY
Seven Building
W
THE EVELEIGH CONTEXT
Building 2
LL
HE
3 PRECINCT 2 Existing RETAIL PRECINCT PLAN
TC
NICTA
CENTRAL AVE
MI
Building CUSTOMER PROFILES
Day time activation CENTRAL AVENUE
RESIDENTS
Existing Biomedical WORKERS
Building
DAVY ROAD
4 PRECINCT 1 Building 1 VISITORS
DAVEY RD Existing
Building 1&3 Transport STUDENTS
Health & Wellbeing Management
Centre TRAMSHEDS
CONCLUSION
APPENDIX
SOUTH
EVELEIGH
INTRODUCTION
THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
RETAIL PRECINCT PLAN
CUSTOMER PROFILES
RESIDENTS
WORKERS
VISITORS
STUDENTS
TRAMSHEDS
CONCLUSION
APPENDIX
Artist impression on completion (June 2020)
CUSTOMER SOUTH
EVELEIGH
PROFILES
RESIDENTS WORKERS
The resident population Village life in an Easy work/life
is reflective of an affluent urban jungle balance
urban, inner city population,
consisting of young, INTRODUCTION
professional singles and THE SYDNEY CONTEXT
couples. Per capita incomes YOUR NEIGHBOURHOOD
are over 30% above the THE EVELEIGH CONTEXT
metropolitan Sydney average, RETAIL PRECINCT PLAN
and a greater propensity to
CUSTOMER PROFILES
spend on food catering.
RESIDENTS
30%
WORKERS
VISITORS
STUDENTS
VISITORS STUDENTS TRAMSHEDS
Instagtramable Social experience
destination on a budget
CONCLUSION
Above ave. Sydney metro APPENDIX
per capita income
CUSTOMER SOUTH
The residential population is comprised mostly EVELEIGH
PROFILES of two key Helix personas:
INTRODUCTION
THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
RETAIL PRECINCT PLAN
CUSTOMER PROFILES
RESIDENTS
WORKERS
VISITORS
STUDENTS
NEW SCHOOL COOL FIT AND FAB TRAMSHEDS
Above average spenders that are eco-conscious but also Highly social and always on the go. CONCLUSION
appreciate the good life. They tend to be big travellers and are They are great at curating, and are confident mixing APPENDIX
early adopters of new brands as well as technology. vintage with luxe fashion-forward items.
RESIDENT SOUTH
EVELEIGH
TRADE CBD
AREA TOWN HALL
MUSEUM
GLEBE
HAYMARKET
ANNANDALE
FORREST LODGE ULTIMO
There will be CENTRAL
20,000 SURRY HILLS
residents within INTRODUCTION
10 min walk by 2026 REDFERN
THE SYDNEY CONTEXT
EVELEIGH REDFERN
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
NEWTOWN
STANMORE
South Eveleigh RETAIL PRECINCT PLAN
Train Station
MACDONALDTOWN
M
WATERLOO
CUSTOMER PROFILES
M Metro Station
NEWTOWN
RESIDENTS
WATERLOO
Woolworths ENMORE ERSKINEVILLE 10 MIN WALK
WORKERS
IGA
Coles ERSKINVILLE ALEXANDRIA VISITORS
Aldi STUDENTS
M
Other Supermarket GREEN SQUARE ZETLAND
TRAMSHEDS
Potential Supermarket ST PETERS
CONCLUSION
Sub Regional Centre
BEACONSFIELD
Kmart APPENDIX
Target
ROSEBERY
THE RESIDENTS SOUTH
EVELEIGH
Population Sydney
South
Eveleigh
Metro
Population
96,800 in June 2017
Growth:
6.1% PER ANNUM
Income
per capita:
3.4x 38% 32.5%
INTRODUCTION
THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
GREATER
THE EVELEIGH CONTEXT
Increasing to above Sydney RETAIL PRECINCT PLAN
than Sydney metropolitan average 133,160 by 2026; 150,000 by 2031 metropolitan average
CUSTOMER PROFILES
RESIDENTS
Average age: Overseas born represent: SINKs and DINKs represent: Renters represent: WORKERS
65.2%
VISITORS
STUDENTS
34.2
+29.5%
51.2%
3 years +12% Sydney of all households
64.6%
younger metropolitan Sydney TRAMSHEDS
than Sydney average 1.7x greater metropolitan
years metropolitan than Sydney average CONCLUSION
average metropolitan
average Of all households
APPENDIX
*MacroPlan Dimasi, April 2018. Figures represent the Main Trade Area.
THE RESIDENTS SOUTH
EVELEIGH
Retail Expenditure Growth Trade area retail Per capita expenditure:
expenditure per person,
2016/17
Increase
21% from Sydney
Metropolitan
Average
$10,194 $7,598
20%
$1.7b $3.7b Total Total Residential
INTRODUCTION
in 2017 in 2031 Food Non Food expenditure spent
+22% Sydney +22% Sydney on dining out THE SYDNEY CONTEXT
metropolitan metropolitan
120%
average average YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
Per capita expenditure RETAIL PRECINCT PLAN
increase 4% Retail Services on food catering:
13% Fresh food CUSTOMER PROFILES
6% General
5% Leisure RESIDENTS
5.8% $
19% Other WORKERS
food Increase
16% from Sydney VISITORS
per annum
Household
Goods 50% Metropolitan
Average
STUDENTS
6% Liquor TRAMSHEDS
11% Apparel
1.6% greater than Sydney Food catering expenditure growth
CONCLUSION
metropolitan average 20% Food represents 23% of annual expenditure
Catering of residents from 2017–2031
APPENDIX
*MacroPlan Dimasi, April 2018. Figures represent the Main Trade Area.
THE On completion there will be SOUTH
WORKERS 18K-20K workers on site
EVELEIGH
The worker trade area is reflective Workers trade area
of an inner-city workforce
population will double:
consisting of professionals
earning significantly higher than 2017 2026
average incomes. Train utilisation
by the workforce is more than
14,780 30,400
Income greater than
double the metropolitan Sydney
Sydney Metro Average
average, reflecting the proximity
at $85,845 INTRODUCTION
of Redfern, Erskineville and
THE SYDNEY CONTEXT
Macdonaldtown railway stations.
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
20-49 RETAIL PRECINCT PLAN
30
• Workers are a key customer segment
years
CUSTOMER PROFILES
for South Eveleigh and are within a
10-minute walk from the precinct. % RESIDENTS
to
75% 50%
• 79% of this workforce will be white WORKERS
collar, managers, professionals and VISITORS
clerical workers, +11% on Sydney
STUDENTS
metro average.
TRAMSHEDS
Workers’ typical total retail
of workforce expenditure capacity near CONCLUSION
+7% than Sydney metropolitan average place of work APPENDIX
*MacroPlan Dimasi, April 2018. The worker trade area encompasses the area within a 10 minute walk from the site.
THE VISITORS SOUTH
EVELEIGH
South Eveleigh will be highly
desirable to visitors from 9.4m International
Visitors
32.6m
Domestic
Sydney, across Australia overnight
visitors
and Internationally. The 19.5m
visitors Nights in Sydney:
Domestic
daytrip
reinterpretation of the heritage visitors
of South Eveleigh will create 3.7m
to Sydney
per annum
76.3m in 2017
vibrancy in the precinct beyond International
137.3m
visitors
the typical 9am – 5pm workday. in 2026 INTRODUCTION
(The year to March 2017, Tourism Research Australia)
An increase of +6.1% p.a.* THE SYDNEY CONTEXT
YOUR NEIGHBOURHOOD
Average age of Popular activities
THE EVELEIGH CONTEXT
visitors to Sydney when in Sydney Domestic
RETAIL PRECINCT PLAN
Visitors CUSTOMER PROFILES
RESIDENTS
Nights in Sydney: WORKERS
21% 20% 68.3%
21.1% 26.8m in 2017 VISITORS
33.4m in 2026
STUDENTS
TRAMSHEDS
‘Eat out, dine at a ‘Go shopping An increase of +2.2% p.a.*
restaurant or café’ for pleasure’*
15-29 years 40-49 years CONCLUSION
APPENDIX
*MacroPlan Dimasi, April 2018.
THE STUDENTS SOUTH
EVELEIGH
South Eveleigh is within proximity
to many leading Sydney Students Growth in
educational institutions including at USYD Enrolments
58,500
University of Sydney, University
of Technology Sydney, University
of Notre Dame and TAFE NSW
2.7%
Ultimo campus.
INTRODUCTION
Students within the area are
Sydney University
seeking break out spaces to THE SYDNEY CONTEXT
accommodates in excess per annum
frequent and South Eveleigh will
of 58,500 students YOUR NEIGHBOURHOOD
be able to fulfil this usage. Open
THE EVELEIGH CONTEXT
space and Wi-Fi facilities will
ensure the precinct is a desirable RETAIL PRECINCT PLAN
precinct to study and socialise. CUSTOMER PROFILES
RESIDENTS
Give me a great social experience, but on WORKERS
a budget. I’m looking for places that I can VISITORS
go to eat, drink, chat and think – either STUDENTS
on my own or with friends, for fun or to TRAMSHEDS
do assignments and group work. CONCLUSION
APPENDIX
*MacroPlan Dimasi, April 2018.
CASE STUDY SOUTH
TRAMSHEDS EVELEIGH
Launched by Mirvac Retail in September 2016,
Tramsheds Harold Park saw the transformation
and conservation of a once derelict tramway
depot into a contemporary community hub and
dining precinct, with the project focusing on the
restoration, reinterpretation and adaptive re-use
of existing heritage features. Since opening,
Tramsheds has been the proud recipient of
many prestigious awards, including: INTRODUCTION
Concrete Playground THE SYDNEY CONTEXT
Overall award for ‘Best New Precinct People’s YOUR NEIGHBOURHOOD
Choice award for ‘Best New Precinct' THE EVELEIGH CONTEXT
Australian National Trust RETAIL PRECINCT PLAN
The National Heritage Trust Awards, ‘Adaptive CUSTOMER PROFILES
Re-use’
RESIDENTS
Australian Institute of Architects, NSW
WORKERS
The Lord Mayor’s Prize
VISITORS
Urban Development Institute
STUDENTS
of Australia
TRAMSHEDS
Excellence in Retail Development
CONCLUSION
Shopping Centre Council of Australia
Marketing Awards APPENDIX
Mini Guns ‘Development/Redevelopment’
COME AND SOUTH
EVELEIGH
JOIN US
You’re invited to be a part of South
Eveleigh ¬– the future of Australia’s
smart neighbourhoods and the perfect
platform for showcasing your retail
vision. It’s an opportunity to be part of INTRODUCTION
a dynamic urban precinct renowned for
THE SYDNEY CONTEXT
brining innovation and transformation
to Sydney. YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
The community buzz surrounding
the precinct’s renewal will ensure RETAIL PRECINCT PLAN
that South Eveleigh will be a popular CUSTOMER PROFILES
destination – this is a place where
RESIDENTS
people can combine their appreciation
for the area’s indigenous, colonial and WORKERS
industrial history with shopping, wining VISITORS
and dining, exercising, experiencing
STUDENTS
art and performance, and relaxing with
TRAMSHEDS
friends and family.
CONCLUSION
Join us in celebrating South Eveleigh’s
APPENDIX
multifaceted history while becoming an
integral part of its exciting future.
APPENDIX SOUTH
EVELEIGH
HISTORICAL TIMELINE
The Eveleigh railway workshops
Planning for a large The building contract The original phase of Electrification of Manufacture of new Manufacture of
modern workshops was awarded George the yards included Bays the machinery in Locomotives ceased new locomotives
complex begins at Fishburn & construction 1-15 of the Locomotive the Workshops at Eveleigh. The was reintroduced in
Redfern. commenced on Workshops, Bays 16-25 was completed. northern bay of the 1945 and continued
Bays 1-4. of the Carriage Sheds, Running Shed was until 1952.
Engine Running Shed, demolished. In the
Paint Shop, a General subsequent decade,
Store and various many functions were
INTRODUCTION
smaller buildings, relocated to the
associated turn tables, facility at Chullora.
THE SYDNEY CONTEXT
traversers and rail lines.
YOUR NEIGHBOURHOOD
THE EVELEIGH CONTEXT
1871 75 1884 87 1889 05 1914 17 1925 43 1952
RETAIL PRECINCT PLAN
Workshops 1-4, CUSTOMER PROFILES
occupied by ‘dirty
trades, including RESIDENTS
blacksmithing and
boiler making, were WORKERS
officially opened.
Workshops 5-15 As a result of WWII, Bays VISITORS
contained machining, 5 and 6 were cleared
tooling and assembly The ‘Great Strike’ and a new mezzanine STUDENTS
The site at Eveleigh, on areas, with the 2 The open space started at the ERW. and machinery for
land running on either buildings separated by between the two Several new buildings shell manufacture were TRAMSHEDS
side of the then Sydney an open space and were workshop buildings were added and installed. Bay 8 was
to Parramatta railway completed and opened was infilled when the workshops were altered for a munitions CONCLUSION
line, was selected . later in the year. relocated. rearranged. annexe.
APPENDIX
FOR MORE Information CONTACT Manuela De Rossi Jonathan Wilmot National Manager - Leasing Strategy Retail Project Leasing Executive Mirvac Retail Mirvac Retail manuela.derossi@mirvac.com jonathan.wilmot@mirvac.com Disclaimer: You rely on the information in this document entirely at your own risk. The information in this document is preliminary and subject to change. Statistics contained within this document have been sourced from the relevant document sources referenced in this document. Any areas shown are approximate and subject to survey upon completion. Mirvac gives no warranty as to the accuracy, completeness, currency or reliability of any of this information. Mirvac will not be liable for any inaccuracies, omissions or errors in the content nor for any loss or damage arising from action taken in reliance on the information. Some of the content in this document may have been produced prior to final development approval for some of the stages of the project and completion of construction and development of the 275 Kent Street Retail site. All photographs, diagrams, drawings, plans or other graphics are indicative only, may not be exact or accurate and are not to be relied on as representative of the final development. Changes may be made during project construction without notice. Lessees must rely on their own enquiries. This document is not an offer or contract. Any forward-looking statements, projections or other estimates in this document, including estimates of projections at completion, predictions of future economic and market conditions, and statements of anticipated outcomes, are “forward looking statements” and are based upon certain assumptions that may change. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. All persons should make their own independent enquiries as to the matters referred to in this document. Mirvac expressly disclaims any and all liability relating to, or resulting from, the use of, or reliance on, any information contained in this document by any persons. Mirvac comprises Mirvac Limited (ABN 92 003 280 699) and Mirvac Property Trust (ARSN 086 780 645) including its subsidiaries and sub-trusts respectively.
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