SPONSORSHIP OPPORTUNITIES - NOVEMBER 15TH-MARCH 15TH - The Lights of Magnolia!
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SPONSORSHIP
OPPORTUNITIES
NOVEMBER 15TH—MARCH 15TH
Lights of Magnolia 2019/2020 Sponsorship Package
THE LANTERN FESTIVAL
The Lantern Festival is a centuries-old Chinese tradition, celebrated from the Han
Dynasty 206 B.C. to 221 A.D., featuring spectacular illuminated scenes from history and
mythology. Lantern displays are incredibly detailed and intricately constructed, with some
lanterns as large as 20 meters tall and 100 meters in length. As a new cultural carrier,
Zigong Lantern Festival, with its clear theme, distinctive form exquisite technique and
grand scale, engages in fully showing the charm of Chinese artistic traditional culture.
Owing to the integration of traditional technology and modern craftsmanship, Zigong
Lantern Festival has been able to draw millions of visitors around the world to enjoy this
unique cultural and artistic expression.
ABOUT THE EVENT
Magnolia Plantation & Gardens has partnered with the Zigong
Lantern Group in China to present Lights of Magnolia, in the first
ever public garden in North America. The festival will take place
November 15 2019 -March 15 2020 every Wednesday-Sunday
evening from 5:30-9:30pm. The Lantern Festival will feature custom
designed installations of large-scale, thematically unified lanterns. It
will be a fusion of historic Chinese cultural symbols and images that
represent the flora and fauna of Magnolia, America’s oldest garden.
Three themes separate the 23 different exhibits: Reflections of a
Chinese Cultural Exchange, Visions of Happy Childhood, and
Harmonious Ecology. Lions, tigers, and pandas will pose among the
real live oaks and magnolias. Lantern interpretations of azaleas,
camellias, sunflowers and peach blossoms will become backdrops
for large-scale versions of lady bugs, butterflies, and peacocks and
alligators.
Lights of Magnolia 2019/2020 Sponsorship Package
MARKETING & MEDIA
OVERVIEW
Lights of Magnolia will be marketed to all of South Carolina and the surrounding states (Georgia, North
Carolina, Tennessee) as a spectacular, larger than life experience. Our widespread campaign aims to
generate significant buzz throughout the south. The festival is expected to create multi-day stays and play a
prominent role in increasing tourism traffic to Charleston. Magnolia Plantation and Gardens is already an
Internationally recognized garden that draws guests from all over the world. The addition of this unique,
cultural exchange is sure to solidify Magnolia and Charleston as a top destination.
DIGITAL/SOCIAL MEDIA/ONLINE PRESENCE
Magnolia has 110,000 followers on Facebook. We have posts that reach as many as 25,000 to 30,000
impressions per post. The full weight of our Social Media team will plan staged releases on all of our
social media platforms. As our professional outreach we will create a unique page on Linkedin to share
across our networks. This will be cross promoted with all major public gardens in America.
Magnolia is about to embark on an extensive video marketing campaign. As the program roles out, it will
also grow to include the Lantern Festival. Our proposal has a minimum of one targeted 30 sec to 1 minute
professionally produced video to appear every week between now and the festival. We will be growing our
group of followers for the lantern festival through posts to YouTube and Instagram.
There is extensive social media and website tie-ins in all local Charleston Tour websites.
PRINT AND MEDIA COVERAGE
We are running print ads in a variety of magazines, newspapers and journals regionally, statewide and
nationally.
TV and Radio will be will buzzing with talk of the festival. TV appearances, news station coverage and a
radio ad campaign are all in the works.
Collaboration with bloggers, garden writers and tourism press has been curated to engage a larger
audience.
Lights of Magnolia 2019/2020 Sponsorship Package
LANTERN GROUPS
Sponsorship levels will have the opportunity to see their logo displayed prominently on one of 23
lantern Groups. #1 ( The Grand Entrance Archway) will be exclusively dedicated to the Dragon Sponsor.
All lantern Groups in red are designated to the Peacock Sponsors. Blue and Green groups are dedicated
to Butterfly Sponsors.
PEACOCK SPONSOR DISPLAYS BUTTERFLY SPONSOR DISPLAYS
1. PILLAR AND LANTERN PATH 10. BALLOON WATER FANTASY
2. SHOOTING STARRY NIGHT 11. MICE AT PLAY
3. DRAGON WALK 12. SUGARS AND SPICE LIGHTS
4. PEACH BLOSSOMS 13. PANDA BAMBOO GROVE
5. CHINESE CALENDAR CYCLE 14.BUTTERFLIES AND VIOLA
6. CHINESE DRAGONS AND THE PEARL 15.SUNFLOWER GROVE
7. DRUM TOWERS 16..AZALEAS AND BUTTERFLIES
8. KOI WITH WATER LOTUS 17. MAGNOLIA’S LADYBUG FESTIVAL
18. MAGNOLIA’S BUTTERFLY TRAIL
19. LOWCOUNTRY ALLIGATORS
20. AN OSTENTATION OF PEACOCKS
21. TIGER SAFARI
22. LION KING
23. ZEBRA ON THE SAVANNAH
Lights of Magnolia 2019/2020 Sponsorship Package
SPONSORSHIP LEVELS
All packages are described in detail on the pages following.
$25,000 DRAGON QUANITY
PRESENTING SPONSOR 1
QUANITY
$10,000 ALLIGATOR 2
QUANITY
$6,500 PEACOCK 9
QUANITY
$3,000 BUTTERFLY 14
QUANITY
$1,750 LADYBUG UNLIMITED
Lights of Magnolia 2019/2020 Sponsorship Package
DRAGON PACKAGE
$25,000 PRESENTING SPONSOR
Premier Logo Placement & Recognition
Exclusive Logo placement at the Grand Entrance Archway
Premium placement on the www.LightsofMagnolia.com website.
Inclusion in all local Charleston tour site placement: www.Charleston.com,
www.CharlestonCVB.com
Premium placement in all print advertising in the Lowcountry press
Inclusion in selected print ads running in all regional, state-wide and national press.
Logo and company name placement on every ticket
Featured on social media and event collateral
Special thank-you social media post reaching 110,000 people
Media recognition during festival promotion
Verbal recognition at opening ceremony
Additional Perks
100 Lights of Magnolia Tickets
50 one time use VIP on-site parking passes
Private Cocktail reception for 100 at the Plantation House Veranda (advanced notice required)
Lights of Magnolia 2019/2020 Sponsorship Package
ALLIGATOR PACKAGE
$10,000
Premier Logo Placement & Recognition
Featured logo placement on 1 of 2 6-stalled porta potties (exclusive festival bathrooms)
Inclusion in all local Charleston tour site placement: www.Charleston.com, www.CharlestonCVB.com
Placement in print advertising in the Lowcountry press
Inclusion in selected print ads running in all regional, state-wide and national press.
Logo featured on Lights of Magnolia website
Logo and company name placement on event tickets
Recognition on social media and event collateral
Special thank-you social media post reaching 110,000 people
Media recognition during festival promotion
Additional Perks
45 Lights of Magnolia Tickets
22 one time use VIP on-site parking passes
20 festival T-shirts
20 festival tote bags
Lights of Magnolia 2019/2020 Sponsorship Package
PEACOCK PACKAGE
$6,500
Premier Logo Placement & Recognition
Exclusive Logo placement on lantern group in red
Inclusion in selected print ads running in regional, state-wide and national press.
Logo placement on website
Recognition on social media and event collateral
Special thank-you social media post reaching 110,000 people
Media recognition during festival promotion
Additional Perks
30 Lights of Magnolia Tickets
15 one time use VIP on-site parking passes
10 festival T-shirts
10 festival tote bags
Lights of Magnolia 2019/2020 Sponsorship Package
BUTTERFLY PACKAGE
$3,000Premier Logo Placement & Recognition
Exclusive Logo placement on lantern group in blue or green
Loge placement on website
Recognition on social media and event collateral
Special thank-you social media post reaching 110,000 people
Additional Perks
15 Lights of Magnolia Tickets
7 one time use VIP on-site parking passes
5 festival T-shirts
5 festival tote bags
LADYBUG PACKAGE
$1,750 Premier Logo Placement & Recognition
Logo placement on website
Recognition on social media and event collateral
Additional Perks
7 Lights of Magnolia Tickets
4 one time use VIP on-site parking passes
5 festival T-shirts
5 festival tote bags
Lights of Magnolia 2019/2020 Sponsorship Package
SPONSORSHIP COMITTMENT FORM
Dragon Sponsor ($25,000)
Alligator Sponsor ($10,000)
Peacock Sponsor ($6,500)
Butterfly Sponsor ($3,000)
Ladybug Sponsor ($1,750)
Sponsor Name :___________________________________________________________________________
Contact Name:___________________________________________________ Title: ____________________
Address:_________________________________________________________________________________
_______________________________________________________________________________________
Phone: (____) ___________ Email:______________________________________________________
Website for linking:_____________________________________________________________________
Payment Method
Visa MasterCard American Express Discover Check**
Credit Card Number: Expiration Date:
___________________________________ __________________
Name: Security Code: Zip code:
__________________________________ _____________________________ ________________
**Please make Checks payable to Magnolia Plantation and Gardens
Mail or email this form to:
Magnolia Plantation and Gardens
ATTN: Shirah Goldweber
3550 Ashley River Road
Charleston, SC 29414
lightsofmagnolia.com
For more information contact Shirah Goldweber at promotions@lightsofmagnolia.com or 843.277.0167
Lights of Magnolia 2019/2020 Sponsorship PackageYou can also read
