SPONSORSHIP PACKAGE - AUGUST 17-18, 2018 - Mississauga ITALFEST
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AUGUST 17-18, 2018 SPONSORSHIP PACKAGE
MISSISSAUGA ITALFEST
FERRAGOSTO IN THE CITY
MISSISSAUGA’S PREMIER ITALIAN
FESTIVAL
Mississauga ITALFEST is artisans, cultural and family-
Mississauga’s first and premier oriented activities, entertainment
Italian festival. Named one of the from local and international
Top 100 Festivals & Events in talent, a thriving “mercato
Ontario, ITALFEST takes place (market)” and much more, the
annually in August, and is a free festival spotlights a community
event celebrating all that is rich in heritage, entertainment
Italian. Featuring delicious food and family values.
and crafts from 50+ vendors and
“A jewel in our city’s line up of premier events” — Mayor Bonnie Crombie, City of Mississauga
2
AN EPICENTER OF ITALIAN CULTURE
HIGHLIGHTING FOUR MAIN AREAS OF ACTIVITY
Heritage Music Food Crafts
A celebration of culture with Concerts by top Italian Culinary experts in Italian cuisine, A thriving marketplace of
traditional dance performances, international headliners, cooking demonstrations, pasta vendors, artisans, and crafters
bocce and scopa tournaments, showcases from emerging Italo- and watermelon eating contests, displaying their merchandise,
soccer challenges, and an Canadian local talent, and a and a variety of incredible creations and artistries. From
exhibition of art and architectural variety of music-filled family- samplings including authentic jewelry to pottery and clothing to
pieces oriented entertainment Italian-style dishes framed prints
3
DRAWING IN 32,000+ ATTENDEES
FROM MISSISSAUGA AND SURROUNDING COMMUNITIES
GROWTH
AUDIENCE PROFILE 32K
35% 300%
MALE
65%
FEMALE
8K
75%
2013 2014 2015 2016 2017
FAMILIES
4
ENGAGING THE COMMUNITY
ONLINE AND THROUGH SOCIAL MEDIA
FACEBOOK TWITTER INSTAGRAM
/mississaugaITALFEST @MissITALFEST mississaugaitalfest
— — —
In the past year, our social networks have increased 20%, represented by a 9% growth on Facebook, 21% growth on
Twitter and 137% growth on Instagram. In the months leading up to the event, our website traffic generated 40,000
impressions between July to August while media impressions grew 78% to reach more than 800,000 people.
5A TASTE OF FOOD, WINE, ART & HERITAGE
EXPERIENCE SOME OF ITALY’S FINEST IN THE HEART OF MISSISSAUGA
6ENTERTAINMENT FROM INTERNATIONAL TALENT
AND LOCAL EMERGING ARTISTS
PAST PERFORMERS &
ENTERTAINERS INCLUDE:
Bobby Solo
Flag Throwers of Faenza
I Cugini di Campagna
Sandro Giacobbe
Frank Spadone
Rosina Parmiggiano
Guido Grasso
Mary Panacci
Frankie Cole and The Four Wanderers
Victoria Fragomeni
Marcello Colasurdo
BOBBY SOLO
Fred’Angelo
Carlo Coppola
7EXCITING EVENTS & INTERACTIVE ACTIVITIES
COMPETITIVE AND RECREATIONAL FUN FOR THE WHOLE FAMILY
BOCCE & SCOPA
TOURNAMENTS
—
YOUTH SOCCER
CHALLENGE
—
DANCERS
—
HERITAGE & CULTURAL
CENTRE
FACE PAINTERS
—
COOKING
DEMONSTRATIONS
—
PASTA & WATERMELON
EATING CONTESTS
—
KIDS PIZZA MAKING
WORKSHOPYOUR BRAND TAKES CENTRE STAGE
WITH OPPORTUNITIES FOR ACTIVATIONS, SIGNAGE AND UNIQUE CUSTOMER EXPERIENCES
“STOP
WISHING
START
DOING”JOHN DOE
REACH A LOYAL COMMUNITY
Connect and engage with one of the most active and spirited cultures in
Mississauga. Opportunities are available for on-site presence and
activations, product sales and demonstrations, promotional experiences,
advertising and signage through various vendor and sponsorship
options.SPONSORSHIP LEVELS & BENEFITS *CUSTOMIZED PACKAGE AVAILABLE **SPONSOR-SUPPLIED ***INCLUDES VENDOR LIABILITY INSURANCE
FEATURED
TITLE * PLATINO ORO ARGENTO BRONZO AMICI
REGION
CUSTOM $15,000 $10,000 $7,500.00 $5,000 $2,500 $1,000
EVENT WELCOME
ADDRESS ü ü
AD IN ITALFEST FULL PAGE FULL PAGE HALF PAGE QUARTER PAGE QUARTER PAGE QUARTER PAGE
LOGO
PROGRAM 4C 4C 4C 4C 4C 4C
PRINT & MEDIA
RECOGNITION ü ü
CORPORATE BANNER **
DISPLAYED ON-SITE ü ü WITHIN SPECIFIED AREA WITHIN SPECIFIED AREA
VENDOR BOOTH *** 20 x 10
20 x 10 10 x 10 10 x 10
(SPACE ONLY) PROMINENT AREA
COMPANY LOGO ON INCORPORATED INTO WITH “PRESENTED BY”
PROMO MATERIAL LOGO TAGLINE ü ü ü ü
PHOTO OPPORTUNITIES
W/ DIGNITARIES & ü ü
SPECIAL GUESTS
COMPANY LOGO ON
WEBSITE ü ü ü ü ü ü ü
ON-SITE PROMOTION ON
LOGO LOGO LOGO LOGO LOGO LOGO LOGO
JUMBO SCREEN
VIP PASSES
24 + 6 SWEET SEATS 14 + 4 SWEET SEATS 12 + 2 SWEET SEATS 10 6 4 2
(FOR RESERVED AREA)
INVITATION TO
SPONSOR ü ü ü ü ü ü ü
APPRECIATION NIGHTADDITIONAL SPONSORSHIP OPPORTUNITIES
TARGET YOUR AUDIENCE WITH ONE OF OUR INDIVIDUAL SPONSORSHIP PACKAGES
ENTERTAINMENT SPONSOR – $20000 HERITAGE CENTRE SPONSOR – $3500
Emerging and established artists inspired by Italian music will be highlighted and The Heritage Centre is an area that will host a variety of programs focusing on Italian
perform throughout the festival. This is a prime opportunity to align your company with cultural activities.
some of the top names in the industry or support up-and-coming singers, dancers, Benefits include:
actors and poets of Canadian-Italian heritage. · Company name & logo on signage in the designated heritage area
Benefits include: indicating "Heritage Centre sponsored by"
· Your company identified as Entertainment Sponsor in all marketing & · Company logo & link on Mississauga ITALFEST 2018 event website
promotional material · Half page 4C ad in event guide
· Company name & logo on signage in the designated entertainment · 6 VIP Passes
area indicating "Entertainment sponsored by" · Invitation to sponsor appreciation night
· Company logo & link on Mississauga ITALFEST 2018 event website
· Full page 4C ad in event guide
· 12 VIP Passes
PASTA EATING CONTEST SPONSOR – $2500
· Invitation to sponsor appreciation night The Pasta Eating Contest will test the stamina of all those who dare to eat pasta without a fork
and spoon and still be able to stand when done!
Benefits include:
VIP LOUNGE SPONSOR – $3500 · Company name & logo on signage in the designated contest area
indicating "Pasta Eating Contest sponsored by"
DECOR SPONSOR
· Company logo & link on Mississauga ITALFEST 2018 event website
· Quarter page 4C ad in event guide
FOOD SPONSOR · 6 VIP Passes
Located near the glass pavilion, the VIP Lounge is “By Invitation Only” for all sponsors, special · Invitation to sponsor appreciation night
guests and dignitaries.
Benefits include:
· Company name & logo on signage in the VIP Lounge designated area indicating
WATERMELON EATING CONTEST SPONSOR – $2500
"VIP Lounge Decor sponsored by" or "VIP Lounge Food sponsored by" Watermelon is a center point to the Ferragosto celebration. On a hot summer day in August,
· Company logo & link on Mississauga ITALFEST 2018 event website there’s nothing better than enjoying this cold, refreshing fruit. Win or lose, everyone who enters
· Half page 4C ad in event guide gets a tasty treat.
· 6 VIP Passes Benefits include:
· Invitation to sponsor appreciation night · Company name & logo on signage in the designated contest area indicating
"Watermelon Eating Contest sponsored by"
· Company logo & link on Mississauga ITALFEST 2018 event website
MEDIA SPONSOR – CUSTOM (NON EXCLUSIVE) · Quarter page 4C ad in event guide
If you are interested in becoming a media sponsor for the event, please contact the · 6 VIP Passes
event organizers at chair@mississaugaitalfest.com · Invitation to sponsor appreciation night
11ALWAYS IN GOOD COMPANY JUDGING BY SOME OF THE SPONSORS, COMMUNITY PARTNERS AND FRIENDS WE KEEP
WHAT THEY ARE SAYING
A FEW WORDS FROM OUR BIGGEST SUPPORTERS
‘‘ ‘‘ ‘‘ ‘‘
Mississauga ITALFEST Solmar Development There is always Mississauga ITALFEST
is a highly anticipated Corp. is truly honoured something for is an outstanding
festival, a jewel in our to once again support everyone at event. It is a valuable
city’s line up of premier Mississauga ITALFEST. Mississauga ITALFEST. contribution to the city
events throughout the Celebrate with your A little taste of Italy of Mississauga and is
summer and one that I friends and family, right visits Mississauga enjoyed by all who
’’ ’’ ’’ ’’
am extremely proud to in the heart of whenever Mississauga attend, regardless of
support. downtown ITALFEST takes place. age or ethnicity.
Mississauga.
BONNIE CROMBIE NANDO IANNICCA LENNY LOMBARDI
MAYOR, CITY OF MISSISSAUGA COUNCILLOR, MISSISSAUGA PRESIDENT, CHIN RADIO/TV
GIUSEPPE PAOLICELLI INTERNATIONAL
GENERAL MANAGER, SOLMAR
DEVELOPMENT CORP.
13
10FOOD VENDORS
— —
SPONSORS ARTISANS
— —
DEMONSTRATIONS PRODUCT
— DISPLAYS
—CONTACT US
Our Office Our Event Location Our Phone Email / Website
1525 Trotwood Ave. Celebration Square, Civic Centre Main: (647) 966 4100 chair@mississaugaitalfest.com
Mississauga, ON 300 City Centre Drive Tina Colalillo – Executive Co-Chair www.mississaugaitalfest.com
L5G 3Z8 Mississauga, ON Patti Jannetta – Executive Co-Chair
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