Sponsorships Opportunities - Boat Show 2021 Cancun International

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Cancun International
Boat Show 2021
Sponsorships Opportunities

                             Azimut logo and photo are property of Azimut | Benetti Group
Sponsorships Opportunities - Boat Show 2021 Cancun International
Boat Show Sponsorship & Advertising Opportunities
                             MARINE • LUXURY • LIFESTYLE

The first annual Cancun International Boat Show will be our marquee event. Cancun is a world-renowned
yachting destination and playground to many of the wealthiest multimillionaires and billionaires of Mexico
and the world. As Mexico’s strongest boating market, Cancun is the ideal place to host an international
boat show.

This will be Mexico’s largest marine event. Promoted stronger than any boating event before, with a reach
of over 15,000,000 and an expected turnout of 10,000 to 15,000 attendees. This high-profile show will
feature:

 • Major Yacht, Boat and watersports Brands
 • Hands-on demonstrations and live performances
 • The latest nautical Accessories
 • VIP Sponsor Cocktail
 • Live sponsor plugs during the show

The Cancun International Boat Show is an opportunity to showcase your brand and increase market share
throughout the marketing funnel and during the event.

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Sponsorships Opportunities - Boat Show 2021 Cancun International
A Qualified Global Audience

                                                       Geographic Origins

 • 68% of attendees are in the process of
   buying or considering a boat purchase
 • 66% own a boat
 • 65% own 2 or more homes
 • Over 45% have a waterfront residence
 • 45% have an annual income of over                   Attendees from:
   US$250,000                                           Mexico:       Mexico City, Guadalajara,
 • 40% are “C-level” executives or                                    Monterrey, Los Cabos/La Paz,
   business owners                                                    Acapulco, Merida, Cozumel,
 • 25% have an annual income of                                       Playa del Carmen and Cancun
   US$1,000,000 or more
 • 10% of attendees have a net worth of                  US/Canada: East coast, South Florida,
   $20 million or more                                              Gulf Coast, Southern California

Global Media Coverage
The media behind the Cancun International Boat Show is promoted and covered by Show Management,
exhibitors, and recognized media houses from around the world. Paid and unpaid Social Media will be
use heavily. We also have a large web presence through not only digital advertisements but also editorial
coverage.

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Economic Impact*

Economic Impact to Quintana Roo: 40 to 50 million dollars

Sales of boats and other marine products at similar international boat shows bring the world’s most serious
buyers together with suppliers to generate final sales.
 • The Show’s first year is expected to generate $42.8 million in economic output throughout
   Quintana Roo
 • Over 600 Quintana Roo jobs are associated with the economic output generated
 • Total estimated sales by Quintana Roo companies during the show is $19 million
 • Total sales for all show participants are estimated to be $25.4 million
 • Statewide personal income impacts of $5.2 million and $2.2 million of that accrued to Cancun
 • Total value-added of $24.2 million to be contributed state-wide including $8 million in Cancun

Boat Show Visitors Impact*

New dollars to the region and the state

  • 10,000 to 15,000 attendance
  • 58% of Show visitors from outside the region
  • 54% of the visitors coming from outside Quintana Roo.
  • The average expenditure by out-of-town visitors (hotels, restaurants, retail spending,
    local transportation, etc.) at the show was $208 per day
  • Visiting attendees and exhibitors to reach over 6,900 local hotel room nights

*Using estimated conservative numbers from typical first year international boat show models adjusted to the local economy.

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Event Purpose

The Cancun International Boat Show and Marine Expo has been created to continue growth in this
nationwide sector. Mexico is the United States’ 2nd largest recreational marine market with plenty of room
for expansion. We have decided that the best way to solve this problem is to unite the industry with its
audience. Here people will meet face to face and discuss their needs and ideas. This action will lead to
continued growth in Mexico’s marine leisure market due to greater product availability and greater appeal
to families.

Cancun allows us the infrastructure for continued industry growth and at the same time continue the event
year after year.

We have come a long way, but we still need your support. Your collaboration will help us to considerably
extend the event’s promotion and contribute towards making this marine show worthy of major brands and
its consumers.

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Event Style:

  • Elegant pagoda style tents with red carpet aisles                                                                                                                                                                                                                                                   • Events and demonstrations areas
  • Boats exhibited in marina and on land                                                                                                                                                                                                                                                               • VIP Tent

                                                                                                                                  FUN-ZONE

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                                                                                                                           LUXURY

                                                                                                                                                                                                                                                                                                            Seven Unique Areas:
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                                                                                                                                                                                                                                                                                                            3.   Boat Exhibit
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                                                                                                                                                                                                                                                                                                            7.   Luxury Yachts in Marina Basin
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                                                                                                                                       188
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Sponsorships Opportunities - Boat Show 2021 Cancun International
Main Exhibit Area:

                                                                STAIRS                                                                  MAIN EXHIBIT AREA

                                                  ENTRANCE

                                                                                                                                                                                                                                                                         CASTING POND
                                                                  REGISTRATION
                                                                                                                WALK-UP
              9m x 3m                                                                                          ENTRANCE
             space only
               7010
                                                                                                                                                                     EXIT

                       3m x 3m
                      space only
                        7140                     TICKET ENTRANCE
 9m x 3m
                                                                                                                                                                                                                                                       VIP TENT
space only                                                                                                                                                                                                                                             STAND #1
  7020                                                                                          PHOTO
                                                                                                BOOTH
                       3m x 3m
                      space only
                        7130                                                                                                                                MAIN
                                                                                                                                                          ENTRANCE

                       3m x 3m
                      space only
                        7120         3m x 6m            6m x 6m                     6m x 6m                   6m x 6m                     6m x 6m                          6m x 6m                     6m x 6m               6m x 6m                     6m x 6m              6m x 6m                      6m x 6m
                                   Pagoda Tent        Pagoda Tent                 Pagoda Tent               Pagoda Tent                 Pagoda Tent                      Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent          Pagoda Tent                  Pagoda Tent
 9m x 3m                              1010               1020                        1030                      1040                        1050                             1060                        1070                  1080                        1090                 1100                         1110
space only
  7030
                       3m x 3m
                      space only       FLY FISHING PAVILION                                         ENGINE PAVILION                                                                                                                            BOATS UNDER 39ft
                        7110

   BOATYARDS, TRAVEL and
   DESTINATION MARINAS               6m x 3m            6m x 6m                     6m x 6m                   6m x 6m                     6m x 6m                          6m x 6m                     6m x 6m               6m x 6M                     6m x 6m               6m x 6m                     6m x 6m
                                   Pagoda Tent        Pagoda Tent                 Pagoda Tent               Pagoda Tent                 Pagoda Tent                      Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent
                       3m x 3m        2010               2021                        2030                      2040                        2050                             2060                        2070                  2080                        2090                  2100                        2110
                      space only
                        7100

12m x 3m
space only
  7040                 3m x 3m
                      space only
                        7090

                                     6m x 3m            6m x 6m                     6m x 6m                   6m x 6m                     6m x 6m                          6m x 6m                     6m x 6m               6m x 6m                     6m x 6m               6m x 6m                     6m x 6m
                                   Pagoda Tent        Pagoda Tent                 Pagoda Tent               Pagoda Tent                 Pagoda Tent                      Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent
                                      3010               3020                        3030                      3040                        3050                             3060                        3070                  3080                        3090                  3100                        3110
                      3m x 3m
                     space only
                       7080
                                         DIVING PAVILION                                   FISHING PAVILION and ACCESSORIES                                                  ELECTRONICS PAVILION                                        BOATS UNDER 39ft, PWC, SUP, KAYAKS and ACCESSORIES
 6m x 3m
space only                           3m x 3m            6m x 3m                     6m x 3m                   6m x 3m                     6m x 3m                          6m x 3m                     6m x 3m               6m x 3m                     6m x 3m               6m x 3m                     6m x 3m
  7050                3m x 3m      Pagoda Tent        Pagoda Tent                 Pagoda Tent               Pagoda Tent                 Pagoda Tent                      Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent           Pagoda Tent                 Pagoda Tent
                     space only       4010               4020                        4030                      4040                        4050                             4060                        4070                  4080                        4090                  4100                        4110
                       7070

                                     3m x 3m        3m x 3m           3m x 3m           3m x 3m           3m x 3m           3m x 3m           3m x 3m                  3m x 3m           3m x 3m           3m x 3m       3m x 3m           3m x 3m           3m x 3m       3m x 3m           3m x 3m           3m x 3m
              9m x 3m              Pagoda Tent    Pagoda Tent       Pagoda Tent       Pagoda Tent       Pagoda Tent       Pagoda Tent       Pagoda Tent              Pagoda Tent       Pagoda Tent       Pagoda Tent   Pagoda Tent       Pagoda Tent       Pagoda Tent   Pagoda Tent       Pagoda Tent       Pagoda Tent
             space only               5010           5020              5030              5040              5050              5060              5070                     5080              5090              5100          5110              5120              5130          5140              5150              5160
               7060

                                                                                  Padoga Sizes*:                                                                            Other Pagoda Sizes* (available upon request):
                                                                                        • 3m x 3m                                                                                  • 9m x 3m           • 12m x 6m
                                                                                        • 6m x 3m                                                                                  • 9m x 6m           • 12m x 3m
                                                                                        • 6m x 6m
                                                                                                                                                                                                     *$150 per square meter

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Event Venue
The Cancun International Boat Show will take place at the prestigious Marina Puerto Cancun in Cancun,
Quintana Roo, Mexico. This sleek high-end outdoor mall sits in the lavish neighborhood of Puerto Cancun,
known for its marinas, golf course, and multi-million-dollar luxury homes.

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Sponsorships Opportunities - Boat Show 2021 Cancun International
Benefits for Brands
The Cancun International Boat Show is a unique opportunity to showcase brands. The event focuses on a
healthy, safe, social environment for family and friends.

This is a great opportunity to be associated with a social lifestyle while promoting a healthy activity on a
national and local level:
  • Include your BRAND in the Marketing Funnel. Reach up to 15,000,000
  • Connect with consumers in an interesting and fun way
  • Create unforgettable moments linked to your BRAND
  • Ensure your BRAND is viewed as making everyday life more interesting and fun
  • Communicate the dynamic and leading attributes of the BRAND
  • Be seen as a national sponsor at a local level and global sponsor on an international level
  • Return on investment (ROI)
  • Receive audience insights
  • Social media/website traffic/focused content strategy
  • BRAND building at its best

Who is Attending?
 • Yacht / Boat owners and buyers               • Sport Fishermen: Fly Fishing, Deep Sea Fishing, Kayak Fishing
 • JetSki / WaveRunners enthusiasts             • Scuba Divers: Cave Diving, Reef Diving, Spearfishing
 • Captains, crews and industry personnel       • Standup Paddle Boarders, Kite Surfers and Kayakers
                                                • Ocean lifestyle lovers in general

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Sponsorship Packages
                                                      GOLD SPONSOR
 • Live plugs in opening & closing speech
 • Brand promotion on Swag
 • Red Carpet Photo Booth
 • TV
 • Billboards
 • VIP Tickets: 30                            • VIP Tickets: 10
 • Booth Space: As needed by sponsor          • Booth Space: 3m x 3m
 • Primary and Entrance totems                • Entrance totems
 • Entrance fence banners                     • Entrance fence banners
 • Website banner (static - above the fold)   • Website banner (static)                • Perimeter Banner
 • Website Logo                               • Website banner Logo                    • Website Logo
 • Print Collateral                           • Print Collateral                       • Print Collateral
   (e.g. flyers, banners, invitations)           (e.g. flyers, banners, invitations)    (e.g. flyers, banners, invitations)
 • Electronic Collateral: Marketing           • Electronic Collateral: Marketing       • Electronic Collateral: Marketing
   Funnel (e.g. web, email, video)               Funnel (e.g. web, email, video)        Funnel (e.g. web, email, video)
 • Standard Tickets: 100                      • Standard Tickets: 30                   • Standard Tickets: 30
Value: $155,000.00                            Value: $25,000.00                        Value: $17,000.00
❏ Net Cost: $38,000.00 usd                    ❏ Net Cost: $10,000.00 usd               ❏ Net Cost: $5,500.00 usd

Feature your brand at the Cancun International Boat Show today!
Advertising opportunities
❏ Kayak Test-ride Pool           $8,500.00 usd                 ❏ Casting Pond             $6,000.00 usd
❏ Beer/Bar Tent                  $8,000.00 usd                 ❏ Show Wrist Bands         $5,000.00 usd
❏ Boat Show Staff Shirts         $6,500.00 usd                 ❏ Live Marina Video        $4,000.00 usd
❏ Tender Boat Branding           $6,000.00 usd                 ❏ Perimeter Banner         $1,000.00 usd

_______________________________________________________                         ________________
                       Accepted by                                                     Title

_______________________________________________________                           ________________
Company Name              Date

                                                                                        CancunIntlBoatShow.com        10
Platinum Sponsorship
Your logo will be the predominate brand associated with the Cancun International Boat Show
and its marketing.

               NEWS RELEASES                                BILLBOARDS                                 PAID SOCIAL MEDIA ADS
         Distributed to news outlets in                  Featuring your logo,                     A reach of 15,000,000 through paid
         Mexico and around the world                         and images.                        image ads featuring your logo and videos.

             MARKETING FUNNEL                      MAGAZINES & NEWSPAPERS                                     BANNER AD
               Shared leads of                   Ads and articles circulating globally                Website banner for six months
               qualified buyers                   targetting: industry and lifestyle                   minimum (above the fold)

                                                            LOGO

             ENTRANCE TOTEMS                        RED CARPET PHOTO BOOTH                                    LIVE PLUGS
Located at the main entrance to Marina Puerto   Upon registration, visitors will be asked      Your brand mentioned during opening and
   Cancun and/or at the main exhibit level             to social share their pix.              closing speeches and at press conferences

              30 VIP TICKETS                                                  VIP TENT (MAIN LEVEL)
 Allows access to VIP Tent. Access to Yachts                   For all VIP Ticket holders. Hors d’oeuvres & drinks.
  must be pre-approved by yacht owners.                                         Tent size 6m x 12m

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RESERVE YOUR SPONSORSHIP TODAY AT

MEXICO’S LARGEST MARINE EVENT

                        www.CancunIntlBoatShow.com

For more information about sponsorship opportunities contact:

      Steven Lorenzo,                                           Natalie Laverde,

                                                                                                          ©2021 International Advertising. All rights reserved. 1/12/21
      Show Director                                             Sales
      T: +1 305 499-9000                                        T: +1 305 499-9000
      M: +1 786 271-0606                                        M: +1 954 297-5588
      E: steven@intl-advertising.com                            E: natalie@intl-advertising.com

                 Publishing International & Marketing, Inc. (PIM)
                             3849 NE 169 Street, Ste 209
                        North Miami Beach, FL 33160-3227

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Seven Unique Areas:

  1. Main Exhibit Area       5. Water Taxi and Yacht Tender
  2. Covered Exhibit Area    6. Fun-zone Demo Area
  3. Main Corridor           7. Luxury Yachts in Marina Basin
  4. In-Water Boat Exhibit

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