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sports insight
VOL 16 ISS 151 £3.50
SPORTS OUTDOOR CYCLING RUNNING FITNESS TRADE sports-insight.co.uk
INTERVIEW OUTDOOR ANALYSIS
A LEGEND OF THE DEBUT EVENT TIME TO TAKE
BEAUTIFUL GAME P36 A SUCCESS P26 SENIORS SERIOUSLY P40
E
24 AG
EP
SE
KYMIRA page_SPORTS INSIGHT 15/08/2019 15:22 Page 1
THE RUGBY SHOW page_SPORTS INSIGHT 06/08/2019 14:44 Page 1
4
WELCOME Canterbury reveals 2019 England Rugby World Cup kit
to this month's Sports Insight Canterbury has revealed the The kit has gone through players in an effort to produce
limited edition 2019 Rugby extensive testing - the equivalent the best kit possible and we are
World Cup kit, which the of 205 games - over a nine-month confident that this means we have
England Rugby team will period to ensure it is as comfortable a kit that allows players to perform
wear in Japan this autumn. as possible while being durable to to their peak while remaining
The kit was unveiled at handle the rigours of international comfortable and confident in the
a special event for fans and rugby. jersey. We are really excited to
grassroots players at The New developments in the jersey see the players take to the field
Canterbury Clubhouse, a pop-up include VapoDri+ technology, wearing the result of all this hard
store on Baker Street, which will meaning the jersey will wick away work.”
remain open across the weekend moisture and dry quickly. Eddie Jones, England Rugby
to allow fans to be one of the first The kits will be available in men’s, Head Coach, said: “It’s great
to get their hands on the jersey. women’s, junior and infant versions, to have the grassroots players ENGLAND PLAYERS (L-R) TOM CURRY,
The euphoria of the England A mixture of male and with a variety of fits to ensure the from the community game at the BEN TE’O AND OWEN FARRELL MODEL
THE NEW 2019 RUGBY WORLD CUP
Cricket team's World Cup win female grassroots players from shirt is comfortable for all. forefront of our kit launch. It is ENGLAND KIT BY CANTERBURY
has taken a little knock! Beccehamian RFC in Kent were Simon Rowe, Head of Sports important to have a kit that can
The First Test in the Ashes chosen to be a part of the launch Marketing at Canterbury of New help when conditions change and Nations tickets, signed jerseys and
Series against Australia saw by Canterbury as reward for their Zealand, said: “Adapting to the importantly be comfortable for much more. Follow Canterbury on
England collapse in their second contribution to the development conditions in Japan is going to be the players when out on the pitch. Twitter and Instagram for more
innings, after two superb centuries of rugby in their community. As key for the England team. It can be Online customers should visit details and to keep up with the
from the Aussie's Steve Smith, and a club, they have teams for boys humid and wet at the start of the www.canterbury.com and www. action.
hand the tourists the first win. One and girls across a variety of age tournament and then warm and englandrugbystore.com Canterbury is the official apparel
down but four to go! ranges, as well as senior teams. dry by its conclusion, so we have The Canterbury Clubhouse supplier of the 2019 Rugby World
But, the football season is back on Canterbury has also revealed a focused on ensuring our kit can will be open at 55 Baker Street, Cup and will supply kit and uniform
and we're also counting down to the sponsored home and alternative help the players to perform in all London, from 10am-7pm on to officials and volunteers.
Rugby World Cup as the warm-up shirt, which will be worn by conditions. July 5-6, and 11am-5pm on July
games are now well under way. So England men and women this “We’ve worked really closely 7. There will be a range of in-
something to look forward to. season. with both grass roots and elite level store giveaways, including Six
In this issue, we have an Editor: MARK HAYHURST
interview with footballing, and Tel: 01206 508618
Juventus, legend Alessandro Del
Piero.
Grants available for ISPO Munich 2020 Email: mark@sports-insight.co.uk
Advertising Manager:
Paul Sherratt also explores Are you thinking of exhibiting looking to expand further, they in the UK and either actively KEITH MARSHALL
setting up your own sports brand at ISPO 2020? The world’s can help. investigating export opportunities Tel: 01206 505947
and looks at the quickest ways to leading trade fair for the sports The FSPA administer the DiT’s or is already involved in exporting Email: keith@sports-insight.co.uk
get you up and running. industry is being held 26-29 Tradeshow Access Programme from the UK.
Advertising Sales
How much is the silver pound January 2020 and will have over (TAP) which provides grants, DiT grants of £1,500 are
21-23 Phoenix Court, Hawkins Rd,
worth? Fiona Bugler examines how 2,800 exhibitors, with an audience support and expert advice for available towards exhibition
Colchester, Essex CO2 8JY
people aged 55 and way beyond are of over 85,000 visitors from more businesses wanting to attend space and stand costs. Terms and
prioritising their health, fitness and than 120 different countries. overseas trade shows such as conditions apply and are available Group Advertising
leisure time. As a Trade Challenge Partner of ISPO Munich. via the Federation of Sports and Manager: SAM REUBIN
It could also be time to refresh the Department for International To qualify, a participant Play Associations for ISPO 2020.
Group Editor:
your look! Paul Clapham looks at Trade (DiT) the FSPA work must be a UK-based business If you would like further EMILY SEDDON
the benefits to your business of closely with them to support or organisation which includes information on the DiT Grant for Tel: 01206 505983
rebranding. SMEs in their exporting activities. a UK subsidiary of an overseas ISPO 2020, please contact
I hope you enjoy reading this Whether you’re just starting company, provided that the Eileen Taylor - Email: Publisher: MATTHEW TUDOR
month's issue of Sports Insight! your exporting journey or you’re subsidiary entity is fully registered eileen@sportsandplay.com Art Director: LEE WHITEFORD
MS TYPESETTING AND DESIGN
Canterbury unveils new Reinforcer headguard Photography:
CLIQQ PHOTOGRAPHY
Rugby clothing and kit provider with ventilation, protection and proud to launch the Reinforcer and www.cliqq.co.uk
Canterbury has unveiled the comfort at the forefront. The with the updated modifications we Twitter: @CliQQphoto
new Reinforcer headguard. headguard features full curvature hope to encourage more players to Accounts: SUE CARR.
Following extensive market research coverage with a top panel to prevent wear the cap next time they play.” Tel: 01206 505903
from players across the UK, the cuts and abrasions and a lace up Justin Tipuric, Wales and
Reinforcer features cutting edge back. Laser cut openings have Ospreys star and Canterbury Published by Maze Media (2000)
design technology and conforms been added for ventilation, along ambassador, added: “Collisions Limited, 21-23 Phoenix Court,
to World Rugby Protection with large ear pockets for auditory are inevitable and rugby is a game Hawkins Rd, Colchester, Essex
Regulations. purposes. An ergonomic fit provides played at such a high intensity that CO2 8JY
Working with real teams, The improved comfort, with a soft chin it is vital to give yourself as much All contents © Maze Media (2000)
Reinforcer has been designed with strap for reduced irritation. protection as you can. I have always Limited. The views expressed in
this magazine are not necessarily
the needs of the player in mind. Simon Rowe, Head of Sports worn a headguard and knowing that those of the publisher. Every effort
Canterbury has conducted extensive Marketing at Canterbury of New I have that extra layer of security is made to ensure the veracity and
research into headgear design, Zealand, said: “As a rugby brand, we when on the pitch allows me to play integrity of the companies, persons,
products and services mentioned in
analysing invaluable insights from are fully aware of the importance my game without fear of picking up teams to ensure that their product this publication and details given
players both on and off the field. of protective headgear and who an injury. range continues to be innovative are believed to be accurate at the
time of going to press. However, no
Recognising key features required, better to inspire product innovation “Going forward, I will be working and of the highest quality for players responsibility or liability whatsoever
the Reinforcer has been designed than real players. We are incredibly closely with Canterbury’s design of all levels. can be accepted for any consequence
or repercussion of responding
to any information or advice
given or inferred. No part of this
IN PARTNERSHIP WITH publication may be copied, broadcast,
interpreted, or stored, in any form,
for any purpose, without the written
permission of the publisher.
The official publication of the Sporting Goods Industry Association
Sports Insight has a current
ABC certified circulation
of 5,281 (audit period July
1, 2016 to June 30, 2017). The Audit
Bureau of Circulations (ABC) is an
independent audit watchdog that
verifies magazines’ circulation figures,
providing accurate and comparable
data for advertisers. ABC Certification
demonstrates a media owner’s integrity,
in their willingness to be audited and to
conform to industry standards.
UK/ROW subscription:
£25/£42.50 for one year
(10 issues).
@SportsInsightUK
ENERTOR page_SPORTS INSIGHT 06/08/2019 14:31 Page 1
NEWS
TOP UNI
SWIM TEAM
All the very latest in the
sports industry...
KT Tape announced as the Official
SIGNS WITH
ARENA Tape Partner of England Athletics
Performance swimwear Leading kinesiology tape brand, products which help athletes to
manufacturer, arena, has KT Tape are the Official Tape continue training and performing
signed a multi-year deal with Partner of England Athletics. at their very best. We look forward
Loughborough Swimming, KT Tape will share their to developing a lasting partnership
the UK’s leading university products with England Athletics with England Athletics athletes,
swim team. registered athletes, coaches and clubs and coaches.”
The deal will see all 60 elite clubs offering preferential pricing, Chris Jones, England Athletics
student athletes kitted out in support, advice and taping from Chief Executive, said: “We are
arena’s performance race suits their experts at National and Club excited to welcome KT Tape as
for competitions and with events. Registered athletes can a partner of England Athletics.
suits and swimming aids find the 25 per cent discount code It is always great to work with
for training. in their Athlete Portal (www. organisations that share an interest
The 60-strong swim team is englandathletics.org/myprofile) to and commitment to supporting
the most successful university use at www.kttape.co.uk athletes to reach their full potential
swimming team in the country KT Tape are the leading global and perform to their highest level.
and on course this season to Kinesiology Tape brand supporting We recognise that more and more
win a record-breaking 40th everyday athletes and elite athletes are using sports tape to
consecutive overall British professionals since 2008. Based help with injury management,
University & Colleges Sport in Utah, America, KT Tape has best. They have developed a common sports injuries and how to pain relief and muscular support.
(BUCS) title, the pinnacle revolutionised the sports medicine kinesiology tape portfolio to tape for them. By partnering with KT Tape and
of university sport. The industry with the introduction of address every skin type and KT Tape is distributed by 2pure sharing their knowledge and
facilities the students access the most advanced and recognised sports requirement. A crucial in the UK. Ben Lee, Run Sports expertise, we can better inform
are the same as those used kinesiology tape and recovery part of their mission is to help Channel Manager at 2pure, said: our participants across track
by the professional athletes products. educate on the benefits and use “We are delighted to be the Official and field and running about the
who train at the university KT Tape are driven to develop of taping, KT Tape offers a huge Tape Partner of England Athletics. benefits of using kinesiology tape
– including Olympic Gold innovative products that enable range of educational videos on From the beginning KT Tape has and most importantly how to use it
Medallist and World athletes to perform at their their website covering the most- supported athletes by developing correctly.”
Champion, Adam Peaty.
Current Loughborough
Swimming members include
Imogen Clark, who won a
OPRO sign Canadian superstar
Silver medal at the 2018
European Championships Danielle Lappage as first ever
and in doing so broke the
Commonwealth Record for wrestling brand ambassador
the 50m Breaststroke, and OPRO, the world’s largest on the importance of wearing a
Charlotte Atkinson, who manufacturer of the most mouthguard when participating in
finished fourth at the 2018 technically advanced wrestling.”
Commonwealth Games (200m mouthguard, have signed, Having last year announced
Fly) and also won a gold medal Commonwealth Games an official partnership with
as a relay swimmer for Great
Britain at the 2018 European
Championships.
and World Championship
medallist, Danielle Lappage as
Wrestling Canada Lutte, and with
deals already in place with the Green Room and PUMA kick
Andi Manley, director of
swimming, said: “These
their first ever wrestling brand
ambassador.
likes of USA Wrestling, Canadian
Lacrosse, Football Canada, off new City Store experience
From Olds, Alberta, in Canada, Taekwondo Canada and USA As part of an ongoing relationship with PUMA, Green Room has
elite student athletes are Danielle was introduced to Rugby, the relationship underlies designed key digital and physical experiences within the new
combining a world class senior wrestling at the age of 11 and it an increasingly committed stance City Store experience, to coincide with PUMA’s new partnership
swim training programme was not long before she fell in love from OPRO to promote safe sport with Manchester City.
with a world class university with the sport. Since then, Danielle across Canada and America. The concept centres on bringing City fans into the fold. Inspired by
education – their dedication to has gone on to achieve incredible OPRO Chief Executive Officer the city’s diverse and vibrant culture, the space was designed to create a
both is outstanding. success on the world stage. David Allen said: “Aside from being dynamic store experience that taps into Manchester’s infamous music
“This partnership with arena A Cadet national champion at an incredible athlete, balancing her scene.
is an extension to the state- the age of 16 in 2006, Danielle training with the demands of a law Green Room has designed four key areas within the new City Store;
of-the-art facilities we have enjoyed an illustrious youth career degree at the University of Calgary windows and external façade graphics, a giant landing zone on the
here at Loughborough. The progressing through the ranks with demonstrates that Danielle is ground floor, an interactive boot wall and the stairwell and lift zone
swimmers have a world class three straight national domestic clearly a very passionate and driven which runs to the kid’s department at the start of the club tour.
coaching team, access to the titles to her name between 2007 individual in all walks of life. The store fascia has been transformed on both sides with a huge vinyl
best gym, pool and support and 2009. It was in 2010 though, “We’re excited to be able to wrap, drawing people in from key transport links as they approach the
facilities and now the best when she really made a name support her on that journey, and to stadium, while the global window campaign has been adapted with four
performance swimwear. for herself on the world stage work collaboratively to foster fun, premium windows to promote the new Home and Away kits. Inside,
When all these elements come after winning the World Junior yet safe participation in the sport of a new landing zone spans the full width of the store and uses digital
together our athletes will Championships. wrestling up to and beyond the 2020 mirrors, ambient content and animated overhead lighting to draw the eye
continue to be unstoppable.” To date, Danielle’s senior career Summer Olympic Games in Tokyo.” in and then out to category.
Debbie Poulson, Marketing has seen her win Wrestling Canada The landing zone also provides a stage to tell four key stories at any
Manager for Solo Sports Lutte’s senior championships, time. For launch, this is dedicated to Home kit, Away kit, Customisation
Brands Ltd, said: “We gold at the Commonwealth and Predict the Game; a new touch screen game for fans to play in-store
are extremely proud to Games and despite missing out that will pull-through game data once the season kicks off.
be associated with team on the Rio Olympics in 2016 Paul Silcox, Green Room’s Group Creative Director, said: “Fan
Loughborough and believe through injury, she enjoyed engagement is at the heart of this concept, we want them to feel that the
that arena will make a a remarkable return to form store belongs to them and that they want to come back time and again,
material contribution with last year with silver at both the we’re very proud of how it has all come together and excited to see how
the supply of innovative and Commonwealth Games and the store experiences impact on both home and travelling supporters.”
technologically advanced race World Championships. Jason Isenberg, PUMA’s Head of Commercial Marketing, said: "The
suits and the ultimate race “I’m really excited to be on club’s community feel has really been brought to life and translated to the
goggle – the Cobra board with OPRO”, commented in-store environment, bringing fans closer to our new partnership with
Ultra Swipe." Danielle. “Together I hope we can Manchester City - we’re extremely pleased with the end result.”
help educate athletes at all levels
@SportsInsightUK
REYDONS SPORTS page_SPORTS INSIGHT 09/08/2019 11:03 Page 1
DW Fitness First launches ‘Kit & Collect’ a world gym first
DW Fitness First is turning hours - perfect for anyone who has
its changing rooms into fitting forgotten their gym kit or a key
rooms in a world first, as gym piece of training equipment. Kit &
goers will be able to try new Collect will launch first in London’s
exercise outfits from premium Fenchurch Street, Cottons and
brands with the launch of new Bishopsgate locations before the
'Kit & Collect’ lockers in gyms. service rolls out nationwide.
With as little as 24 hour’s notice Scott Best, managing director
gym goers can have their new of DW Fitness First, said: “We feel
sports kit sent directly to the gym this is the future of retail – bringing
where they can try on and return the product to the consumer in the
FREEMOTION anything they don’t want directly
into the ‘Kit and Collect’ returns
place where they use it. Whether
you have forgotten a pair of gym
EYES pod, where they will be refunded socks or want a whole new outfit
EUROPEAN straight away.
The new Kit & Collect service
and are looking to ‘try before you
buy’, this service means you can
MARKET AND launches with an exclusive
partnership with Nike as DW
now get what you want, where you
want it.
APPOINTS Fitness First training experts have The AGT x NIKE class First Cottons, Fenchurch Street “Our research has highlighted
EUROPE SALES added a signature AGT x NIKE
gym floor class, to the Fitness
launches in line with the Metcon
5 release, Nike’s latest shoe and
and Hammersmith, a ‘try before
you buy’ feature with the Metcon
the future shopper of sport is
looking to blur the boundaries;
DIRECTOR Menu. AGT or Athletic Group the gym goers secret weapon for 5s will soon be available for gym creating a fitness experience in
Training is based on the principles weightlifting and high-impact goers. retail and a retail experience in a
Fast-growing commercial of speed, agility, power, strength training. Designed with specific The new to market ‘Kit & leisure environment, changing the
fitness manufacturer, and endurance, through a series of stability for heavy lifting, traction Collect’ service allows gym-goers face of gym and shopping concepts
Freemotion, has appointed mobiliser and HIIT style exercises for speed and durability, as to order gym wear online which as we know them today. We, at DW
Apostolos Seintis as Sales it aims to help members improve well as a Hyperlift insert that’s will be delivered directly to their Fitness First, want to be leading
Director for Europe. their overall athletic performance compatible with all prior versions DW Fitness First gym of choice. this innovation in experience for
Having spent 15 years at while maximising results. of the Metcon. At DW Fitness The service will take just 24 our consumers and members.”
All Sport S.A, where he
was instrumental in the
introduction of a nine- Inaugural sports nutrition awards Digitization is becoming increasingly
brand portfolio to the
Greek market, including
launched by European association important for the sports industry
Cybex and Trotter, The inaugural European The second ISPO Digitize Summit presented top speakers such
Apostolos continued his Specialist Sports Nutrition as Moritz Hagenmüller, from Accenture Strategy, Steffen Hack
career with a six-year Awards, the ESSNawards, and Tim Janaway, from adidas, Sebastián Lancestremère, from
stretch in senior roles designed to honour the Microsoft, and Carsten Keller from Zalando SE.
best and brightest from the More than 500 participants attended the event to find out about the
at Cybex, followed by a
sports nutrition industry opportunities of digital change in the sports industry. After the Summit, the
year at Life Fitness. Most
across Europe and celebrate Electronic Sports Competition (ES_COM), the first eSports and Gaming
recently, he was Director of
the sector’s expansion and Festival in Munich, was held for the first time. It showed how great the
Sales for Physiolab, a UK- prosperity, has been launched. interest in eSports and thus the potential for the sports business is.
based, medical company The ESSNawards, which is At the second ISPO Digitize Summit held in Munich on July 3-4,
specialising in soft tissue delivered by the Whitehouse experts discussed how the future of retail can be shaped and the point
repair products. Consultancy in partnership with of sale digitized, what opportunities eSports can offer and where the
Also a decorated student, the European Specialist Sports opportunities for AI-based business models lie in the sports and fitness
with degrees in mechanical Nutrition Alliance (ESSNA) and industry or what digital change management and standardization in the
engineering and sports is the first of its kind, gives brands, value chain can look like. The response was consistently positive and is
science, and an MBA in organisations and ambassadors is an industry that has worked reflected in the figures: more than 500 participants were on site, around a
business, Apostolos has active in the sports nutrition incredibly hard to get to where third of whom came from abroad.
a strong track record of industry an opportunity to gain it is today and deserves to be Christoph Rapp, project manager ISPO Digitize Summit, said: “The
growing sales throughout recognition for their contributions given a chance to showcase its awareness in the industry of how important digital know-how is has
Europe and developing to the sector. ESSNawards has successes." grown significantly compared to the previous year. The great interest
relationships while holding ten award categories, into which Dr Adam Carey, chair of confirms that we have made the right strategic decision with the ISPO
distributors accountable. sports nutrition companies across ESSNA said: “The sports Digitize Summit”.
The main focus of his role Europe can submit their products nutrition industry has grown In addition to this summit, ISPO accompanies the digital
at Freemotion will be to and campaigns. These include significantly in recent years and transformation in the sports industry all year round on ispo.com.
‘best sports nutrition product’, today the typical consumer is eSports promises great growth potential for the sports business. The
develop the distributor
‘gamechanger’, ‘most sustainable significantly more conscious Electronic Sports Competition (ES_COM) was held for the first time in
network in Europe and
product’, ‘most innovative product’ of responsible consumption of Munich from July 5-7. On three days more than 860 eSports and gaming
build strong partnerships
and many more. sports nutrition products and the fans as well as influencers gathered and were enthusiastic.
with key accounts. health benefits of physical activity
Following submissions there The nearly 20-hour live program generated more than 145,000 views
“We want to be known will be a judging and shortlisting and improved diets. Sports in the livestream via Twitch. In total, the event had a reach of 6.5 million.
as a company that helps process carried out by an nutrition is no longer limited to Highlights included the finals of Super Smash Bros. Ultimate, Mario Kart
people to build successful, independent panel of esteemed athletes and bodybuilders and 8, Just Dance and the AMD Masters Rocket League Cup. For the start
profitable and reputable judges with diverse backgrounds has become mainstream and a of the new “A Toy Story” movie a Roblox Game Jam was realized with
businesses, not just one from across the industry. The lifestyle choice for the average the support of Disney. The participants could build their own game in
that sells products, so a winners, will be revealed at an individual. For an industry that workshops. On Sunday the offline FIFA tournament ended with about 400
great opportunity exists awards ceremony set to take has seen so much growth, it makes games. The participants could build their own game in workshops. The
to have a real impact, and place on December 6, 2019, at the perfect sense that an awards offline FIFA tournament with around 400 players concluded on Sunday.
make a true difference, in prestigious Kia Oval in London. ceremony should be in place to
the European market and The ceremony will bring honour its best and finest players.
wider afield.” together key stakeholders to Supporter and sponsorship
Apostolos will report to network and exchange ideas opportunities for the
Chris McGill, who was about recent developments and ESSNawards are also available,
recently promoted to Vice challenges affecting the industry. allowing organisations to enhance
President of Global Sales. Chris Whitehouse, chairman their profile, communicate
Now the hunt is on to and managing director of The to their target audience and
Whitehouse Consultancy said: interact with sports nutrition
find Freemotion a Sales
“Having worked with the sports professionals including
Director for the UK, as the
nutrition industry for the last 16 nutritionists, journalists,
effort to strengthen its
years and having both witnessed practitioners and sportspeople.
European team continues. For more information about
first-hand and been part of its
Applications can be unparalleled growth, we are the awards ceremony and how
made by visiting: www. extremely excited to be delivering to take part, please visit www.
freemotionfitness.com the inaugural ESSNawards. This essnawards.com
@SportsInsightUK
NEWS
Freedom Leisure renews partnership Basketball Champions League THE CYCLE
with Institute of Swimming and Wilson Sporting Goods SHOW
announce multi-year partnership ANNOUNCES
Wilson Sporting Goods Co and
NEW
the Basketball Champions
with a new basketball designed and
engineered by its Wilson LABS BUSINESS
League announced they have
entered into a three-year
innovation team. The ball has been
specially created to respond to the
CONFERENCE
exclusive agreement. speed of the modern basketball FOR IBDS
As part of the agreement, Wilson game while enhancing shooting,
will provide the Official Game ball handling, and grip for players.
Ball for all Basketball Champions The new Basketball Champions
League games from September League EVO NXT basketball is
2019 through 2022. the Company’s most cutting-
Freedom Leisure has renewed its partnership with the Institute Patrick Comninos, Basketball edge basketball. It combines the
of Swimming to support the growth and development of its Champions League CEO, said: durability, feel, and moisture
swimming teacher workforce, as part of an ambitious aquatics “Wilson joins the Basketball management of two of the brand’s
plan to grow its Learn to Swim programme by 15 per cent by Champions League most popular basketball
March 2020. family at a time products, the Wilson
The strategic plan requires Freedom Leisure to considerably when we focus at Evolution and
increase its swim teaching team to cover the additional lesson delivery, the continuous Solution game
and the partnership will see the Institute of Swimming recruit and growth of our balls, along with
train prospective teachers, as well as providing high quality training competition a collection
to existing members of staff. This focus on quality leads to outstanding in Europe. of new
lesson delivery and ultimately customer satisfaction and increased Continually technologies The all new Business
retention. improving designed to Conference which takes
The Institute of Swimming is thrilled to be working closely the game give players place on Trade Day at the
with Freedom Leisure to ensure its staff are supported and valued experience the range and Cycle Show on September
throughout their aquatic career, providing mentoring to develop for our players feel they look for 12, 2019, at the NEC,
staff’s aquatic knowledge and experience via Continuous Professional is important. We in a game-ready Birmingham, is free to
Development (CPD), both online and face to face. want to give them basketball. attend for all IBDs.
Alyson Zell, Freedom Leisure Group aquatics development manager the best environment The new technologies in The conference will focus on
said: “As a community leisure operator our key objective is to support and conditions so their game can the Basketball Champions League delivering essential advice
more people to be more active, so swimming is high up on our agenda. reach new heights. Wilson has EVO NXT basketball and their for bike shops, addressing
Many children and adults are missing out on the opportunity to learn to an innovative approach towards benefits for the player include: the issues facing the UK
swim due to a national shortage of teachers and we therefore put a huge basketball both on and off the court • An extra layer of texture on the retail sector and provide
emphasis on providing everyone within our community the opportunity that will open a new era for the ball’s pebbled composite leather examples of best-in-class
to learn to swim or develop their aquatic skills. Basketball Champions League.” cover that creates double-layered retailing from beyond the
“As our lesson programme expands we need to invest in future Kevin Murphy, General grip, and channels away moisture cycling industry.
teaching talent. The partnership with the Institute of Swimming will Manager, Team Sports, Wilson, for greater control. Mark Faithfull, chair of the
provide us with recruitment and training support to ensure we have the said: “We are thrilled to join forces • Extra cushioning at the ball’s event and editor of Retail
highest quality teaching staff for our Learn to Swim Programme, and with the Basketball Champions core, which allows a player’s Property Industry, said: “It
ensure we can continue to deliver a best in class aquatic programme League and bring our innovation fingers to dig deeper into the has probably never been
to our local communities. We have a fantastic proven working and expertise in basketball to Club surface of the ball for better a more challenging time
relationship with the Institute of Swimming and we are extremely courts across Europe. The League control and a softer feel. for cycle retailers, with
confident of its ability to deliver high quality teacher training.” is creative, entrepreneurial, and • Super soft core construction economic and political
Rebecca Cox, managing director, Institute of Swimming said: highly passionate, all of which that redistributes the weight upheaval impacting
“Aquatics is at the heart of what Freedom Leisure provides its align with our brand and our efforts and balance of the ball, making it consumer confidence
community, and our continuing training and recruitment partnership to grow the game of basketball and easier to shoot from long range. and spending patterns,
will help support and nurture both their staff and their community. give players and coaches the very • Composite pebbled laid-in while online competition
Together we will help grow their aquatic offerings and deliver a best gear possible.” channels provide a one hundred and new international
workforce that will enhance Freedom Leisure’s Learn to Swim Wilson will supply the percent composite ball surface players continue to make
Programme and to help its community to be more active more often.” Basketball Champions League for consistent grip and control. the industry ever more
competitive.”
Mark will be joined by
TUI First Choice Holidays chooses Institute representatives of the
retail industry who have
experience from some of
of Swimming for Instructor Training Britain’s biggest brands
including Halford’s,
Missguided and Bench.
The TUI Group has joined has trained 28 instructors in in the ability of our swimming They will conduct talks
forces with the Institute preparation for the 2018 and 2019 teachers because of the level of that cover a range of topics,
of Swimming for a second summer seasons. The face-to-face training and experience they including how to optimise
year to deliver Continuing training concentrated on teaching have. Parents can really see a store location and design,
Professional Development aquatics to children with learning difference in their child’s abilities maximise omni-channel
(CPD) training sessions for its difficulties, organising educational and confidence in the water after retail potential and develop
Swimming Instructors, based games and activities for toddlers joining a First Choice Holiday strong leadership.
overseas at 12 First Choice and delivering learn to swim lessons Village Swim Academy, it’s such a In addition to practical and
Holiday Villages. using a fun and modern approach. fun environment to learn in.” aspirational information
The First Choice Holiday Village Natalie Johnson, Concept Jenny Norvill, Head of on how to stand out in a
Swimming Academies teach Manager, Holiday Villages, said: Operations for the Institute of crowded marketplace,
learn to swim group sessions and “We are happy to be working with Swimming, added: “Swimming is there will also be a very
one to one classes in each of the the Institute of Swimming again all about having fun and enjoying personal focus to the day,
holiday resorts, along with Rookie to deliver part of our training. Our the water. Working with the TUI with in-depth discussions
Lifeguard and Parent and Toddler swimming instructors were really Group is very exciting for us, as on how to train and develop
Sessions. engaged with their tutor, whose what says ‘fun’ more than being on a brilliant workforce, and
The Holiday Villages Swim expertise and wealth of experience holiday and learning while playing how to attract and retain
Academies are aimed at all around 60,000 children. has really helped our Holiday in the pool. The unique CPD customers.
abilities, as lessons are tailored The TUI Group employs already Village swim instructors develop training we developed exclusively The business conference
to individuals’ needs, with never qualified Level Two swimming their new roles at our Holiday for the TUI Group has given the should form a
more than six children per class. teachers and works with the Villages overseas. teachers, who are already Level complementary part of
The instructors teach everyone Institute of Swimming to enhance “Our fantastic Holiday Villages Two qualified, some additional the day for trade visitors,
from three year olds to adults, their qualifications with aquatic provide the ultimate action packed ideas, games and skills to apply in offering the chance to hear
non swimmers and those will CPD sessions during their ‘new to holiday, and as part of our range their lessons. Our CPD training and learn from a wide range
learning disabilities. Last summer the TUI Group’ and ‘new to the role’ of academies, the Swim Academy ensures that both TUI’s staff and of international experts at
season, the Holiday Villages Swim training courses in the UK. is hugely popular with families. their customers are engaged in the no additional cost.
Academies taught 15,000 lessons to The Institute of Swimming Parents can relax and feel confident lessons.”
www.sports-insight.co.uk
FITNESS MAD page_SPORTS INSIGHT 08/08/2019 14:25 Page 1
NEWS
11
DIGME FITNESS
DRYROBE HAVE PARTNERED WITH THE LAUNCHES
NEW
ROYAL LIFE SAVING SOCIETY UK FRANCHISE
dryrobe have partnered with and clubs. New for 2019 is Pool supporter of the Royal Life Saving MODEL
The Royal Life Saving Society to Pond - an initiative designed to Society UK for a number of years
UK (RLSS UK), to support the support pool swimmers looking to now and are excited to become a Boutique fitness studio
incredible work they do to make the transition to open water Water Safety Partner of RLSS UK, operator Digme Fitness has
help prevent drowning in the swimming and ensuring this is bringing the benefits of dryrobe announced its intention to
UK and beyond. done in the safest possible way. to a wide range of water users capitalise on recent success
dryrobe are looking forward to The Royal Life Saving Society and promote the vital message of by offering its business model
collaborating with RLSS UK and UK is the Drowning Prevention drowning prevention. to potential franchisees
continuing to promote their vital Charity and the UK’s leading Helen Bowker, commercial across the world.
messages of water safety and provider of water safety and manager for RLSS UK, said: Having opened the doors to
drowning prevention. drowning prevention education. “As we seek to promote open its first studio in summer
The partnership will see Using an extensive knowledge of water swimming and water- 2016, Digme Fitness has
dryrobe products in use across water safety and training, RLSS based activities, as important welcomed over 70,000 fitness
RLSS UK operations - with UK has developed a comprehensive contributors to mental and physical enthusiasts through its
lifeguards and safety teams range of vocational qualifications health and well-being, it is vitally doors and now has studios
utilising the unique warming as well as a series of non-vocational important participants are able in Richmond, Moorgate,
benefits of the dryrobe, to treat awards and programmes, to stay safe while they enjoy
Blackfriars, Rathbone
casualties at a wide range of which have the ultimate aim of themselves. Getting warm and dry proud to be in partnership with
Square, Oxford and Ealing.
events throughout the year. preventing drowning and stopping quickly afterward, is an integral RLSS UK - dryrobe is all about
Digme is at the cutting edge
dryrobe will also be a proud unnecessary loss of life to the part of the open water experience being active and enjoying time
of the global boutique group
supporter of key initiatives co- water – including the National Pool and as such, we’re delighted that outdoors, as well as staying
fitness industry and its new
ordinated by RLSS UK. One such Lifeguard Qualification (NPLQ), a company like dryrobe, with its safe while you do so. We’re
programme is SH2OUT - which the professional industry-standard innovative approach and great committed to promoting RLSS model will give franchisees
aims to promote water safety by lifeguard training programme. designs, have come aboard.” UK’s mission of water safety, access to best-in-breed
providing accreditation to open Based on the coast of North Gideon Bright, dryrobe Founder so this partnership really is a concepts within three of
water swimming venues, events Devon, dryrobe has been a proud and Director, said: “We’re very perfect fit.” the most popular types of
group exercise globally –
spinning, HIIT and yoga.
Shock Absorber launches
The first-class facilities
that exist in a Digme studio,
market-leading technology
and infrastructure,
new ambassador programme
combined with the world
class training setup for staff
and instructors, deliver
sustainable barriers to entry.
As such, their presence acts
Shock Absorber, the UK’s • Eni Adeyemo, HIIT. The final brand ambassador is sports bra when exercising is as a deterrent to new entrants
number one sports bra brand, As part of the brand’s new body positivity influencer Litha extremely important to us. to help protect business.
has launched its new brand partnership with Bristol Sport Baaschi, who gained her place “By working with such an Geoff Bamber, Digme CEO,
ambassador programme in which launched last month, Shock in the programme after winning amazing group of inspirational said: “This is a significant
which the brand join forces Absorber has also appointed a social media competition women, we hope that even milestone in our growth
with 17 inspirational women. ambassadors from Bristol City with Shock Absorber stockist, more women can share in this ambition and we’re looking
The initiative is the latest step Women’s Football and Bristol Boobydoo. knowledge and feel empowered
for great individuals in the
in Shock Absorber’s mission to Bears Women’s Rugby teams: The brand ambassador to enjoy exercising, no matter
right locations around the UK
educate women on the importance • Sophie Baggaley, Bristol City programme will be supported their chosen sport or ability. And
and the rest of the world to
of wearing the correct sports bra, and England. by a new bright, tongue in cheek most importantly protect their
share in our success to help
no matter their sporting passion. • El Snowsill, Bristol Bears and educational video created breasts.”
widen the reach of Digme.
The social media-led activity Wales. using research conducted in Sophie Baggaley, Shock
will see Shock Absorber’s brand In addition, following its partnership with The University Absorber Brand Ambassador, “We are commited to offering
ambassadors regularly posting partnership agreement with of Portsmouth. The content will said: “It’s a privilege to be a Shock unparalleled levels of support
expert advice to their followers on community running organisation, hammer home the importance Absorber brand ambassador, I so our franchisees can focus
a variety of sport and kit related This Mum Runs, Shock Absorber of finding the right sports bra for can’t wait to support them in the on delivering the great fitness
topics. has appointed eight of its members every occasion, appearing across great work they do in educating experience that our existing
Made up of women from a as brand ambassadors, as voted for both Shock Absorber’s and the women of the importance of Digme customers are used to.
diverse selection of sports, Shock by the This Mum Runs community: brand ambassador social media protecting their breasts when “Not only can we offer
Absorber’s brand ambassadors Myfanway Thomas, Tanya channels. playing sport. Being a goalkeeper, somebody the chance to own
include: O’Neill, Claire Turner, Hannah Heather Nogueira, Head of I encounter regular impacts a high yielding business, but
• Valerie Hirschfield, Extreme Knight, Vikki O’Brien, Katie Marketing, Hanes Brands, said: when diving and making saves. our franchisees will attract
Challenges. Spreadbury, Tricia Dixon and Cat “We’re thrilled to unveil our With the support I get from shock new customers and join
• Holly Hill, GB Rowing Team. Goudou. Their role will include brand ambassador programme, absorber I no longer worry about in our mission to change
• Tina Wallace, Eventing answering the most commonly something we’ve been working on how this will affect my body and lives by bringing the joy of
Equestrian. asked questions from members of for a long time. Educating women can focus fully on my training and exercise to the world.”
• Sarah Cantlay, Tennis. the This Mum Runs community about the multitude of benefits being the best footballer I can be.” For more information about
• Anna Troup, Running. related to exercise. that come with wearing the right Holly Hill, Shock Absorber becoming a franchisee visit:
Brand Ambassador, said: “Shock www.digmefranchise.com
HOLLY HILL Absorber bras have been at the
centre of my transition from
novice rower to professional
athlete, so partnering with them
is a dream. When I first began
taking rowing seriously I was
wearing basic bras with little
support and picked up rib and
chest wall injuries from the
increased load on my upper body.
With the help of Shock Absorber
I haven't been held back by these
injuries for the last 3 years,
allowing me to train harder in
SOPHIE
BAGGALEY
pursuit of a spot in Team GB’s
2020 Olympics squad.”
www.sports-insight.co.ukALISTAIR BROWNLEE AND
JONNY BROWNLEE.
KELLY-MARIE
CLACK JOINS
Warwickshire and
STRI GROUP PlayerLayer extend
Kelly-Marie Clack has joined
STRI Group as a consultant
agronomist.
kit supply partnership
Kelly will be working with Warwickshire County ambitions to use sport as a driver
a range of sports facilities Cricket Club has extended its for change with an increased
across the UK delivering partnership with performance focus on providing high quality,
STRI’s broad suite of services sportswear brand PlayerLayer, sustainable sportswear materials.
and agronomic support to continue as the supplier of Alex Perkins, Head of
for clients. all playing and training kit for Commercial at Warwickshire CCC,
She has worked in the Warwickshire and Birmingham said: “PlayerLayer is an excellent shirt sales at the highest level that most sustainable cricket club and
amenity industry for over Bears teams. partner of the club, which has we have known for many years. venue in the UK.”
ten years, most recently with PlayerLayer – which began ensured that all of our teams are “The company has recently In partnership with football club
AGS where she discovered a supplying Warwickshire and supplied with kit that doesn’t just made some great strides in Forest Green Rovers, PlayerLayer
passion for soil health Birmingham Bears men’s, women’s look great, but is lightweight and introducing sustainable materials recently introduced the first
and biology. and county age group teams in comfortable to meet the demands into its product range, and we’re football shirts to be made from a
Kelly said: “I’m over the early 2017 – will continue working of the county season. Its designs committed to learning more and 50 per cent bamboo mix, which
moon to have joined STRI with the club until at least the have also proved very popular with trialling this range to support our significantly reduces the use of
Group. It’s an exciting end of 2021 and have outlined our supporter base, with replica own ambitions of becoming the plastic materials.
time for the business and
I’m relishing starting this
journey with them. I have Intersport confirmed as Sports Retail Partner for The National Running Show
lots to learn over the coming
The organisers of The to runners to help them choose
months and I can't wait to
National Running Show the right products in order to
get stuck in.”
have announced Intersport reach their goals – wherever they
Kelly’s appointment is one
as Sports Retail Partner for are on their running journey.
of several new faces to join
The National Running Show “We will be bringing our
STRI Group in the last three
Birmingham taking place on biggest and best range of
months, as the business
January 25-26, 2020. products and feature areas to
continues to grow across its
Intersport returns for the The National Running Show
global territories. A number
second consecutive year to this 2020 and very much look
of new diverse roles have
award-winning event and will forward to meeting everyone in
recently been created and
once again be showcasing a Birmingham in January and then
STRI is looking for talented
number of key running brands in London in June.”
individuals to fill them.
to the many thousands of The third edition of The
Agronomy general manager,
visitors expected at the NEC in Skills Theatre and the new All are delighted to confirm that National Running Show in
Paul Woodham, said: “Kelly
the new year. Terrain Track at the show. Intersport will be joining us as Birmingham takes place
has been on our radar for a
Intersport is well known Intersport’s role as Sports Retail Sports Retail Partner at The on January 25-26, 2020.
while and this is the perfect
among runners for offering Partner extends to The National National Running Show 2020. Tickets cost £10 for both
time to welcome her to STRI
an extensive range of running Running Show London, which The Intersport area in 2019 was a days and are available at
Group. Her skill sets and
equipment and apparel coupled takes place for the first time on huge success and their presence nationalrunningshow.reg.buzz.
enthusiasm are well suited
with expert advice and high- June 13-14, 2020, at the Business at the 2020 event will once more The National Running
to our team who work across
quality customer service. The Design Centre. The partnership bring runners a superb choice of Show London takes place
a diverse range of sports.
global sports retailer will be was confirmed at the launch event products, expert advice about all on June 13-14, 2020.
Kelly’s recruitment has been
bringing plenty of exciting for the London show in June, and things running and the reassurance Tickets are currently free at
well received in the industry
retail opportunities to the show, it promises to be another exciting that they will come away with the nationalrunningshowlondon.
and she’ll be out meeting
including the latest products date in the diary for runners of all right products for their needs. reg.buzz.
clients in the
from top running brands plus a abilities and interests. Those coming to our inaugural The National Running
coming months.”
number of product launches and The National Running Show event in London next summer can Show B2B Networking
special edition releases. is the UK’s biggest independent look forward to another first-class Dinner takes place at 7pm on
The Intersport zone at the running exhibition and more than Intersport area. We cannot wait to Saturday, January 25. Go to
2019 event was highly popular 55,000 visitor ticket registrations welcome everyone to The National nationalrunningdinner.com for
and their presence at the 2020 are expected for the 2020 show in Running Show in both Birmingham information and tickets.
event will give runners another Birmingham. The event will once and London next year.” Go to The National Running
fantastic chance to try out new more bring together runners, sports Susan Herbert, Head of Show Birmingham or
gear, chat to the experts and brands, retailers, nutrition experts, Marketing at Intersport UK & The National Running
purchase the very best footwear, race organisers, communities and Ireland, added: “We are thrilled Show London for full event
clothing and accessories for expert speakers for a weekend-long to be returning to The National information. You can also like
their needs. celebration of running. Running Show in 2020 as Sports the Facebook page and follow @
Intersport will also sponsor Mike Seaman, Director of Retail Partner. Just as in our stores nationalrunshow #runshow20 on
Ask the Experts, The Running Raccoon Events, said: “We across the country, we love to chat Twitter and Instagram.
Speedo continues official sportswear partnership
for Team UK at Invictus UK Trials Sheffield
Speedo has continued its many sports as they wish in an and sick (WIS) serving military of our courageous service men
partnership with Invictus environment in part replicating personnel and veterans will and women. We are continuing
UK for the Invictus UK Trials what they might expect during represent the UK across nine our partnership again this year to
Sheffield and the Invictus Games-time. At the swimming sports in The Netherlands, which, demonstrate our long-term support
Games The Hague 2020. trial event, at the Ponds Forge apart from swimming, includes for a team that captures hearts and
Following on from last year, the International Sports Centre, athletics, archery, wheelchair inspires everyone around the world
partnership will not only see the Speedo distributed placards to basketball, cycling, powerlifting, with their incredible attitude and
Team UK competitors kitted out attendees to write and display their indoor rowing, wheelchair rugby, commitment. The team at Speedo performance swimwear for our
with Speedo Fastskin performance messages of support. sitting volleyball and wheelchair wish the swimmers and indeed all Invictus UK Trials Sheffield 2019
swimwear for the main event, but Following the Trials, a cohort basketball. competitors the best of luck in the and Invictus Games The Hague
also support hopefuls with gear is selected to represent Team UK Rob Hicking, Brand Director amazing journey that lies ahead!” 2020 competitors. The Invictus
in their qualification and training at the Invictus Games The Hague for Speedo, said: “The Invictus Hannah Lawton, Sports UK Trials will set the scene and
events in the lead up to the Games. 2020 based on the individual UK Trials Sheffield is about much Recovery Manager at Help for promises to be a life-changing
The Invictus UK Trials Sheffield benefit of taking part for their more than just sport. It is about Heroes and Event Manager for the experience for so many wounded,
2019, which took place in July, recovery, as well as performance empowerment and becoming Invictus UK Trials, said: “We are injured and sick veterans and
gave over 350 competitors the and commitment to training. part of an individual’s recovery delighted with Speedo’s continued service personnel and their friends
opportunity to partake in as This team of wounded, injured journey, highlighting the resilience support and with the provision of and family.”
@SportsInsightUKINTERSPORT page_SPORTS INSIGHT 15/08/2019 14:33 Page 1
14
Future Fit Training further strengthens Net World Sports return to SALTEX after
senior team knock-out 2018
Industry veteran, Richard Net World Sports is returning to pitch contractors and leading estate said: “We’re hugely excited to
Millard, has joined the SALTEX for another year after managers at last year’s show, Net be exhibiting at SALTEX for a
expanding Future Fit Training 2018 saw their successful debut World Sports is hoping to pack a second year – after the success
team as a Non-Executive at the trade show. punch at 2019’s show. we enjoyed at last year’s show it
Ambassador, a new consulting The Sunday Times Fast Track This year alone, the sports was a no brainer to come back
role created to better enable the company became a huge hit at last equipment retailer has introduced a again! For the second consecutive
training organisation to respond year’s show and have doubled their range of new patented products that year we will be lanyard sponsors
to sector needs. stand space for 2019 to showcase will be on show throughout the two and can’t wait to greet visitors as
Millard has worked in the industry for more than 40 years and even more innovations to over event and be sure to catch the eyes they arrive to the show.
joins Future Fit from Places Leisure. He retired from his position as 9,000 groundsmen and estate of the industry’s finest. As well as “We’ve made some great
Partnership Director in June, having worked with Places Leisure – and managers. showcasing their latest innovations relationships with visitors from
before that DC Leisure – for 28 years. His role involved working with Taking place at the NEC in at SALTEX 2019, Net World Sports last year as well as the organisers
key sector partners, including Sport England and ukactive, to develop Birmingham on October 30-31, will also be running exclusive show and are really looking forward
the Places Leisure health offer and ensure the company was at the SALTEX is one of the fastest offers and competitions. Visitors to meeting a whole host of new
forefront of thought leadership and partnership working. growing trade shows in the UK to their stand will receive £100 off people when we head down to
Millard’s previous experience extends to working in local for individuals working to install, their order when they spend £1,000 Birmingham in October.”
government for a leisure trust, giving him extensive knowledge of the manage and maintain the UK’s and £500 off their order when they Supplying the likes of
industry’s numerous sub sectors. He also chairs the CIMSPA Sport and outdoor leisure spaces. Having spend £5,000. Manchester United’s AON
Physical Activity Sector Professional Development Board. attracted huge interest from Emily Strickland, marketing Complex with exclusive FORZA
He says: “I have known the Future Fit team for many years and Premier League football clubs, manager at Net World Sports, Football Goals, Somerset County
feel proud and privileged to have been offered a role within the Cricket Club with custom netting
organisation. They’ve always been leaders in my view and I hope I and The All England Tennis Club
can help them to continue to evolve as a forward-thinking training and home of Wimbledon with
provider. tennis benches, Net World Sports
“I’ve had a fulfilling 43-year career in the fitness sector and over the is a leading retailer within the
years have developed a particular interest in skills and people/talent industry offering more than 5,000
development. The needs of our customers are becoming increasingly products across 20 different
complex and we must pull together to ensure our work force is more sports to customers in over 100
multifaceted and has sufficient soft skills and empathy alongside the countries worldwide.
obvious technical skills. Future Fit is at a really exciting crossroads in The news of Net World
its growth and I am excited to join the team.” Sports SALTEX return comes
Rob Johnson, Founder and MD of Future Fit Training, said: “Rich just after the sports equipment
was heavily involved in future-proofing the sector at Places Leisure retailer announced a three-year
BROTHERand his experience
1.2_SPORTS in thought
INSIGHT leadership,
06/08/2019 14:30alongside
Page 1 his knowledge of partnership with the Canadian
operations and funding, will be invaluable to us. Premier League to become one of
their Official Suppliers.
www.sports-insight.co.ukYou can also read
